Research Methodology - Introduction - PU
Research Methodology - Introduction - PU
METHODOLOGY:
INTRODUCTION
WHAT IS RESEARCH?
¡ Controlled –
¡ In a study of cause-and-effect relationships it is important to be
able to link the effect(s) with the cause(s) and vice versa.
¡ The concept of control implies that, in exploring causality in
relation to two variables,
¡ you set up your study in a way that minimizes the effects of
other factors affecting the relationship.
RESEARCH PROCESS: CHARACTERISTICS AND REQUIREMENTS