Types of E-Commerce
Types of E-Commerce
Electronic Commerce
1. Business to Business
This is Business to Business transactions. Here the companies are doing business with each
other. The final consumer is not involved. So the online transactions only involve the
manufacturers, wholesalers, retailers etc.
2. Business to Consumer
Business to Consumer. Here the company will sell their goods and/or services directly to the
consumer. The consumer can browse their websites and look at products, pictures, read
reviews. Then they place their order and the company ships the goods directly to them.
Popular examples are Amazon, Flipkart, Jabong etc.
3. Consumer to Consumer
Consumer to consumer, where the consumers are in direct contact with each other. No
company is involved. It helps people sell their personal goods and assets directly to an
interested party. Usually, goods traded are cars, bikes, electronics etc. OLX, Quikr etc follow
this model.
4. Consumer to Business
This is the reverse of B2C, it is a consumer to business. So the consumer provides a good or
some service to the company. Say for example an IT freelancer who demos and sells his
software to a company. This would be a C2B transaction.