THE START

HOW HE GOT ELECTED HIS UNDERSTANDING

-Obamas point of strategy was showing the public that he gets them and that he is them. - He made sure the public knew that he got them, what it means for a family to worry financially, to work hard simply to make it, and to do without essentials. -Both Barack and Michelle Obama speak frequently about what it means for middle-class Americans to be at a disadvantage financially and otherwise. --In vivid contrast, John and particularly Cindy McCain exude an aura of financial insularity and well-heeled elegance. Both were born wealthy, and have been quite wealthy for their entire lives. -John McCains tin ear on middle-class financial woes were evident in his prescription for the economy: more tax-cuts for major corporations, and continuation of the Bush tax cuts for U.S. Millionaires. And this McCain stance is consistent with his stated desires to slash Medicare and privatize Social Security. - Obama was born to a teenage mother, abandoned by his father at age two, and raised largely in a small apartment by his middle-class grandparents. At one point, Obama, his mother and younger sister relied on food stamps to put meals on the family table. -The American public was fed-up with failed Bush/McCain economics, which claim that prosperity will eventually trickle down to everyone else. -Obama won the presidential race largely because voters correctly perceive that he, and not John McCain, care about and will address middle-class economic struggles and inequities. -Obama used social networking systems such as youtube and twitter to get his word around and advertise himself, by doing this i feel that the public could relate more to him. He was a future president who used websites you used, who you could watch easily on your laptop. It brought him closer to the public not just in easier access but by showing them how normal he really could be. many view as President Bushs $700 billion bailout of rich Wall Streeters, . Obama offered actual, understandable policy solutions to help middleclass Americans, including: -a detailed 12-point program to repair the economy for middle-class families, including a $1,000 tax cut, creation of 5 million new jobs, protection of family homes from foreclosure, and reform of unfair bankruptcy laws. -a Small Business Emergency Rescue Plan which includes emergency lending for small and family-owned businesses, special tax incentives and tax cuts, and expansion of Small Business Administration support and services. Obamas Health Care Plan Briefly, Obama will make available a new plan to all Americans, including the self-employed and small businesses, to buy affordable health coverage that is similar to the plan available to members of Congress. The new plan will include: Guaranteed eligibility No one will be turned away from any insurance plan because of ill ness or pre-existing conditions Comprehensive benefits Affordable premiums, co-pays and deductibles Easy enrolment Portability and choice Obamas Plan: The Only Viable Choice In summary, Obamas plan, in which long-time health care advocate Hillary Clinton will be deeply involved, will fairly and inexpensively ensure that all Americans have access to quality health care services, but without the government providing those services. McCains so-called health care plan was intended to free the business community from providing for its employees, to enrich the health care insurance industry, and increase income taxes for all Americans. But not to provide health care services for the uninsured. For anyone who valued their health care insurance, Barack Obama was the only viable choice for president. Obama on the Iraq War Obamas stance on the Iraq War is unambiguous: he plans to immediately begin to remove our troops from Iraq. He will remove one to two combat brigades each month, and have all of our combat brigades out of Iraq within 16 months. Under an Obama administration, the U.S. will not build or maintain any permanent bases in Iraq. He of course, plans to temporarily maintain some non-combat troops in Iraq to protect our embassy and diplomats, and to complete the training of Iraq troops and police forces, as necessary. Also, Obama plans to launch the most aggressive diplomatic effort in recent American history to reach a new compact on the stability of Iraq and the Middle East. This effort will include all of Iraqs neighbours, including Iran and Syria.

HIS FEARS AND PROMISES

Both Obamas refer with heartfelt eloquence to middle-class fears, including to: -the climbing unemployment rate -the staggering home foreclosure rate gripping the nation -crashing 401(k) and pension plans, leaving retirements in limbo -48 million Americans without health care insurance -high percentages of public schools failing our children -the continuing struggle of middle-class families to balance work and parenting demands -Middle-class anger is palpable about economic fairness in these unusually tough financial times, and subsequent to what

OBAMAS TEMPERAMENT
-without exception, every Obama endorsement referred to his presidential-like personal and leadership qualities. And all echo the same basics about Obamas calm, steady, thoughtful nature, versus McCains impetuousness and unpredictably. -Under the most intense scrutiny and attacks from both parties, Obama has shown the temperament, judgment, intellect and political acumen that are essential in a president that would lead the United States out of the crises created by President Bush, a complicit Congress and our own apathy. -The Los Angeles Times: We need a leader who demonstrates thoughtful calm and grace under pressure, one not prone to volatile gesture or capricious pronouncement... as the presidential race draws to its conclusion, it is Obamas character and temperament that come to the fore. It is his steadiness. His maturity.

SUMMARY
1 - Empathy and Genuine Help for Middle-Class Americans 2 - Steady Leadership and Calm Temperament 3 - Fair, Cost-Effective Health Care Insurance 4 - Withdrawal of Combat Troops from Iraq 5 - Joe Biden as Running Mate action. - Obama won the presidential race largely because voters correctly perceive that he, and not John McCain, care about and will address middle-class economic struggles and inequities. - Obamas even-keel temperament made him seem well-suited to be President for these troubled, turbulent times. The mere image of ultra-volatile, careless John McCain in the White House was enough to scare the majority of the electorate into supporting Obama. -For anyone who valued their health care insurance, Barack Obama was the only viable choice for president. - Obama won the presidency in part because of his wise selection of highly experienced, well-liked Sen. Joe Biden of Delaware as his vice-presidential running mate.

PERSUASION IN OBAMAS SPEECHES.

By simple words such as you, us and we Obama sways the public in his direction. He sets off using the word you when speaking about problems and negative issues, but when starting on the positive he changes it to we, he creates a bond with the public, connecting himself with them and with positivity, persuading them that with positivity there is Obama. In his speeches, Obama lulled audiences with a melodious voice and feel-good phrases repeated over and over. And he began inciting people with his charming smile.
Let me begin by saying thanks to all you whove travelled, from far and wide, to brave the cold today. We all made this journey for a reason. Its humbling, but in my heart I know you didnt come here just for me. You came here because you believe in what this country can be. In the face of war, you believe there can be peace. In the face of despair, you believe there can be hope. In the face of a politics thats shut you out, thats told you to settle, thats divided us for too long, you believe we can be one people, reaching for whats possible, building that more perfect union. Thats the journey were on today. But let me tell you how I came to be here. ( goes on to talk about his life sad story, im like all of you bla bla ,)It was here we learned to disagree without being disagreeable - that its possible to compromise so long as you know those principles that can never be compromised; and that so long as were willing to listen to each other, we can assume the best in people instead of the worst. Thats why we were able to reform a death penalty system that was broken. Thats why we were able to give health insurance to children in need. Thats why we made the tax system more fair and just for working families, and thats why we passed ethics reforms that the cynics said could never, ever be passed. And we should take heart, because weve changed this country before: * In the face of tyranny, a band of patriots brought an Empire to its knees. * In the face of secession, we unified a nation and set the captives free. * In the face of Depression, we put people back to work and lifted millions out of poverty. * We welcomed immigrants to our shores, we opened railroads to the west, we landed a man on the moon, and we heard a Kings call to let justice roll down like water, and righteousness like a mighty stream. Each and every time, a new generation has risen up and done whats needed to be done. Today we are called once more - and it is time for our generation to answer that call. For that is our unyielding faith - that in the face of impossible odds, people who love their country can change it. Thats what Abraham Lincoln understood. He had his doubts. He had his defeats. He had his setbacks. But through his will and his words, he moved a nation and helped free a people. It is because of the millions who rallied to his cause that we are no longer divided, North and South, slave and free. It is because men and women of every race, from every walk of life, continued to march for freedom long after Lincoln was laid to rest, that today we have the chance to face the challenges of this millennium together, as one people - as Americans. For more examples of Obamas persuasion in his speeches see an analyse of his speech here : http://changingminds.org/analysis/obama_victory_speech.htm