Lesson Exemplar in ENGLISH 8 Using the IDEA Instructional

Process

School SAN JUAN NATIONAL HIGH SCHOOL Grade Level 8

LESSON
Teacher FALCONERI L. ECALNE II Learning Area ENGLISH
EXEMPLAR
Date February 27, 2023 Quarter 3

I. OBJECTIVES
A. Content Standard The learner demonstrates understanding of: Southeast
Asian literature as mirror to a shared heritage; coping
strategies in processing textual information; strategies
in examining features of a listening and viewing
material; structural analysis of words and propaganda
techniques; and grammatical signals for
opinion- making, persuasion, and emphasis.
B. Performance Standard The learner transfers learning by composing and
delivering a persuasive speech based on an
informative essay featuring use of properly
acknowledged information sources, grammatical
signals for opinion-making, persuasion, and emphasis,
and appropriate prosodic features, stance, and
behavior.
C. Learning Competencies/Objectives At the end of the lesson, the learners are expected to:
 Evaluate the words and expressions as tools
used in propaganda techniques;
 demonstrate the importance of
understanding the intentions of words
used in a propaganda;
 examine a propaganda in terms of
techniques and intention of words used.
D. Most Essential Learning MELC 12: Analyze intention of words or expressions
Competencies (MELC) used in propaganda techniques.
(if available write the indicated MELC)

E. Enabling Competencies
(if available write the attached Recognize propaganda techniques used in a given text.
enabling competencies)
II. CONTENT PROPAGANDA TECHNIQUES
III. LEARNING RESOURCES
A. References
a. Teacher’s Guide Pages
b. Learner’s Guide Pages
c. Textbook Pages
d. Additional Materials from
Google; CLMDA-4A Learner’s Packet (LeaP)
Learning Resources
B. List of Learning Resources for
Development ADM Grade 8 English Quarter 3 – Module 2 (2020)
and Engagement Activities
IV. PROCEDURES
 Activity 1. YOUR TAGLINE SOUNDS FAMILIAR
A. INTRODUCTION
Directions: Guess the name of the television commercial
by listening to its tagline.
1. “May pasobra, dahil special ka.” – REBISCO
2. “Oh, hooray for today.” – MCDONALDS
3. “Batang may laban.” – BONAKID
4. “We’ve got it all for you.” – SM MALLS
5. “Para kanino ka bumabangon?” – NESCAFE

Activity 2. WATCH AND EVALUATE

B. DEVELOPMENT Learners will watch video clip of a detergent commercial and
will answer the following questions:

Guide Questions:
1. What have you observed in the presented
commercial?
2. Does the commercial affect/has an impact on
you?
3. What do you think is the purpose of the video
that you have watched?
4. Did the commercial persuade or encourage you
to buy or patronize their product?

The teacher will let the learners guess the topic based on the
previous activities.

The teacher will then present the Most Essential Learning

Competency (MELC) and the learning objectives to guide
the learners throughout.

Propaganda
It is a form of communication that is aimed at influencing
attitudes, perspectives, and emotions of people or
communities toward some cause or position by
presenting only one side of an argument.
It is usually repeated and presented over a wide
variety of media in order to attract the interests of a
greater majority. Propaganda is always biased and can
be negative or positive.

Always remember that in any propaganda

technique being used, there is an intention behind it.
As a reader/consumer, one must examine the
truthfulness and accuracy of the information.

Types of Propaganda

1. Bandwagon –this is a technique that persuades

people by showing them that everyone else is
doing the same thing. It also implies that one
must accept or reject an idea because everyone
else is accepting or rejecting it.
2. Testimonial – this is a technique wherein a
famous (celebrity) or seemingly authoritative
 person recommends a product or service and
vouches for its value. A testimony of one’s
preference.
3. Repetition – it is when the product name,
pattern, or logo (even picture) is repeated many
times during an advertisement. This technique
may use a jingle, which is appealing and fits in
the minds of the masses.
4. Emotional Words – words that are used to make a
consumer feel strongly about someone or
something are used.
5. Plain Folks - This is the use of common people to
sell
or promote a product or service. This
technique is
 commonly used in the world of advertising
because buyers are on the lookout for real
experiences.

Activity 3. TRY IT OUT!

Directions: Identify what propaganda strategy is used
in the following advertisements and analyze the
intention of each.

1. 2.

3. 4.

5.

1. REPETITION 2. EMOTIONAL WORDS

3. PLAIN FOLKS 4. TESTIMONIAL
5. BANDWAGON
 Activity 4. PROPAGANDA PALOOZA
C. ENGAGEMENT
RAP-IT-UP!
Supposed you have an ice cream parlor business.
Create a rap/jingle that will introduce your products to
future clients. Use repetition as your propaganda
technique.
CTRL + PRC SC
Imagine you are a charity-driven organization.
Convince people to join your donation drive to help
earthquake victims from Turkey and Syria. Use plain
folks to pose for a Tableau.
LIT. CAM. ACTION!
Create and perform a skit as an advertisement
using the technique testimonial. Consider a
product/service that will help learners like you to get
motivated and enthusiastic in learning. POST-SHARE
Create an e-poster/poster that will convince everyone
to continuously be cautious with Covid-19. Use the
bandwagon as a propaganda technique.
SLAY-GAN
Craft a slogan using emotional words as the
propaganda technique to influence today’s youth on
the importance of mental health awareness.

Rubrics for Group Activity

SUM-RISE NEW-LEDGE
D. ASSIMILATION The students will answer the following questions:
1. As a consumer/learner, what do you think is the
most
effective propaganda technique?
2. How will you feel when you buy a product, and it did
not
meet your expectations when you got it?
3. Why is it important to analyze the intention of
words or
expressions used in propaganda
techniques?
TASK 5: TO VIEW IS TO BELIEVE
Directions: Identify the propaganda technique used in
each
 tagline or slogan of products/services and analyze the
intention
of it.

1. 2.

3. 4.

5.

1. TESTIMONIAL 2. BANDWAGON
3. PLAIN FOLKS 4. EMOTIONAL WORDS
5. REPETITION

PRO-PAGANDA
V. ASSIGNMENT Directions: Consider yourself as a professional
advertisement maker, do the following task:
· Create your advertisement with a brand name,
image, logo, and tagline.
· You can use any propaganda technique of your desire.
· Use any application or website to edit your
assignment.
· Size must be 8.5 by 11 in Portrait or Landscape.
· It will be passed on February 28, 2023, Tuesday.

VI. REFLECTION The learners in their journal notebook will write their
personal insights about the lesson by completing the
prompts below.

I understand that .
I realize that
. I need to learn more about .

Prepared by:

MISS FALCONERI L. ECALNE II

Teacher in English 8