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Introduction To Motion Graphics

Motion graphics are animated graphics that involve the movement of images, video, and text to convey information, with origins in film title sequences. Unlike traditional animation, which focuses on storytelling, motion graphics prioritize visual communication and clarity, often used in advertising and digital media. Key software for creating motion graphics ranges from beginner to advanced levels, and the field is guided by the 12 principles of animation established by Disney animators.

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420 views8 pages

Introduction To Motion Graphics

Motion graphics are animated graphics that involve the movement of images, video, and text to convey information, with origins in film title sequences. Unlike traditional animation, which focuses on storytelling, motion graphics prioritize visual communication and clarity, often used in advertising and digital media. Key software for creating motion graphics ranges from beginner to advanced levels, and the field is guided by the 12 principles of animation established by Disney animators.

Uploaded by

shelcy shen
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Introduction to

Motion Graphics
• Motion graphics are essentially graphics with
WHAT ARE movement.
MOTION
• Involve the movement, rotation, or scaling of
GRAPHICS ? images, video, and text over time, often
accompanied by sound.

• Definition: The choreography of graphical


elements over time to convey information.

• Origins: Rooted in the evolution of film credits.


Ø Saul Bass: Translated his poster designs into film title
sequences (1950s).
Ø Pablo Ferro & Maurice Binder: Further advanced
motion graphics in title sequences.
WHAT IS THE DIFFERENCE BETWEEN

TRADITIONAL VS MOTION
ANIMATION GRAPHICS
TRADITIONAL vs MOTION
ANIMATION GRAPHICS
• Purpose: Primarily story-driven, using • Purpose: Focuses on conveying information or
characters and plot for films, TV, and enhancing visual communication, used in
character-focused content. marketing, UI/UX, and explainer videos.

• Style: Often detailed, hand-drawn (2D) or • Style: Animation of shapes, text, and graphics
lifelike (3D) animations to bring characters to with smooth transitions.
life.
• Storytelling: Prioritizes clarity over storytelling,
• Storytelling: Creates rich narratives with
character arcs, conflict, and resolution to using visual metaphors and concise messaging
evoke emotions. with minimal narrative.

• Techniques: Time-intensive, involving frame- • Techniques: Typically faster, using keyframing


by-frame drawing, rigging, and large and automated animations in software like
production teams. After Effects.
APPLICATIONS OF MOTION GRAPHICS
Key Industries and Use Cases

Commercial Advertising: Used in commercials, network branding, promos, and digital signage.

Entertainment: Film and TV titles, event graphics, and video game cinematics.

Digital Media: Web banners, UX/UI design, apps, and interactive AR/VR projects.

Social Media: Engaging video ads, social-friendly animations, and brand storytelling.

Less or Non- Fine Art & Experimental: Music videos, short films, visual essays, fine art installations.
commercial
APPLICATIONS OF MOTION GRAPHICS

Essential Motion
Graphics Software

Intermediate Motion
Graphics Software
Cinema 4D Blender Zbrush

Advanced Motion
Graphics Software
Maya
PRINCIPLES OF MOTION DESIGN

12 Principles of Animation
The 12 principles of animation were
first introduced by Disney animators
Ollie Johnston and Frank Thomas in
their book The Illusion of Life: Disney
Animation, which was first released in
1981. These principles form the basis
of all animation work and are relevant
for a number of different fields.
1. Squash and Stretch
2. Anticipation
3. Staging
4. Straight Ahead Action and Pose-to-Pose
5. Follow Through and Overlapping Action
12 Principles 6. Ease In, Ease Out
of Animation 7. Arcs
8. Secondary Action
9. Timing
10. Exaggeration
11. Solid Drawing
12. Appeal

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