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Module 2

The document discusses the importance of building a strategic network rather than just socializing, highlighting common mistakes made by consultants in their networking efforts. It introduces the Dream 100 Strategy, which emphasizes identifying and prioritizing a small group of impactful contacts to foster meaningful relationships. The document concludes with actionable steps for creating a targeted list of ideal clients and engaging with them effectively to enhance business success.

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madewithclive
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9 views4 pages

Module 2

The document discusses the importance of building a strategic network rather than just socializing, highlighting common mistakes made by consultants in their networking efforts. It introduces the Dream 100 Strategy, which emphasizes identifying and prioritizing a small group of impactful contacts to foster meaningful relationships. The document concludes with actionable steps for creating a targeted list of ideal clients and engaging with them effectively to enhance business success.

Uploaded by

madewithclive
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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The Network Advantage

Week 2 Challenge

Why your hard work is failing (And how to x it)


A few years ago James, a Consultant friend of mine, was stuck.

Great at what he did. Smart. Experienced.

But his business?

Stagnant.

“I don’t get it,” he told me over co ee. “I’ve been networking my ass o - grabbing
co ee, going to events, posting on LinkedIn. Nothing’s coming from it.”

Does that sound familiar?

You see, James wasn’t building a network. He was just ... being social.

There’s a massive di erence.

The harsh truth: Most consultants network e orts are ine ective
Here are 4 of the biggest mistakes expert practitioners make:

- They ask for random co ee chats that have no clear value.

- They send emails and DMs that are self-oriented pitches for work.

- They go to conferences and talk to whoever’s around, hoping.

- They collect LinkedIn connections without building relationships.

The result? When they actually need their network for introductions and referrals
they nd it’s just a list of weak, surface-level relationships.

Building a network isn’t just about meeting people. It’s about strategically curating
contacts who can help you grow. And who you can help by adding value too.

The systematic x: Your network is an asset


If you had to start from scratch today, what kind of network would you create to
move the needle for your business?
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This is where our rst part of the system, the Dream 100 Strategy comes in.

Chet Holmes, its creator, was a legendary sales strategists. He worked for
billionaire Charlie Munger (Warren Bu ett’s business partner) and used this method
to transform underperforming magazine businesses.

He did this by focusing on a small, highly targeted group of ideal clients.

Organisations who were the biggest spenders on advertising in magazines - what


he called the Dream 100.

The Strategy appears in Chet’s book The Ultimate Sales Machine. It’s simple and
powerful. But most people don’t have the discipline to execute on it consistently:

Identify the 100 people who would make the biggest impact on your business -
clients, prospects, partners, and connectors.
Prioritise quality connection over quantity. Focus your time on these people and
plan how you will engage them with productive high-value conversations.
Build relationships before you need them. If you wait until you’re hungry, you’ve
already lost.

Now, not everyone needs a full 100-person list.

Maybe for you, it’s 20. Maybe 50. But this principle holds: As a consultant you
need a relatively small number of proactive - high-touch, high-value - intentional
relationships. Not reactive, random ones.

Why this matters (And what happens next)


Remember the consultant I mentioned - James?

After we rebuilt his network with this approach, his business transformed.

- 80% of his clients now come from his network.

- Time isn’t wasted on low-yield connections.

- He has relationship connectors who open doors

- His allies have his back, o ering insight and support.


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And the best part?

He isn’t waiting for work to materialise anymore, from some kind of magical
content marketing attraction.

He has a system where he makes things happen.

Mini-Mission
Let's do it.

First Step: Identify and research your Dream 100 list


This is your killer framework for structuring your network of target clients and
contacts.

1. Write down your list of ideal clients.

Even if it’s messy, start somewhere. A handful s all you need.

These can include:

- High-Value clients.

- Industry in uencers and thought leaders.

- Strategic partners from complementary businesses.

2. Use these tools to research and validate prospects:

- Google Search: Top-ranking websites and blogs in your niche

- LinkedIn Sales Navigator: Decision-makers in key companies.

- Amazon Best-Sellers: Authors who are industry authorities.

- Social Media: In uencers with real engagement (not just followers).

3. Prioritise & rank the list

Not all prospects are equal. For example rank your list based on:
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- Budget size: Can you scale a business with them?

- Ease of access: Do you know how to reach them?

- Relevance: Do they have urgent issues you solve?

Action step: Start working your list


Pick ve people from your growing list.

Write a meaningful message (1 per day) you would like them to read.

Meaningful means:

❌ Don’t pitch them cold!


✅ Engage – A comment, share, or interact with their content.
✅ Value – References their work, useful resources, or insight.
✅ Rapport – A human connection..

So, write something that will connect, add value, to lead top a conversation.

You can send these, or use them as a practice for writing other-focused messages.
Wither way it leads into our next weeks challenge:

"How to reach the people who seem hard to reach because they’re "out of your
league."

Once you’ve got your list and written all 5 hit reply and tell me:

What’s the biggest gap in your network right now?


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