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Writing A Good Blog

This document outlines best practices for writing an engaging blog, emphasizing the importance of a catchy title, clear spoilers, and an appropriate tone for the audience. It suggests making content scannable, using visuals, and incorporating personal experiences while maintaining professionalism. Additionally, it highlights the necessity of proofreading and referencing to enhance the blog's credibility.

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15 views1 page

Writing A Good Blog

This document outlines best practices for writing an engaging blog, emphasizing the importance of a catchy title, clear spoilers, and an appropriate tone for the audience. It suggests making content scannable, using visuals, and incorporating personal experiences while maintaining professionalism. Additionally, it highlights the necessity of proofreading and referencing to enhance the blog's credibility.

Uploaded by

z7tvzc9ckm
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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How to write an engaging blog

Here are some general best practice on writing a blog

(1) The importance of a title - Writing a catchy title can help people get
interested in your post. In an academic context especially, it might be good to
show your audience that your content can be just as entertaining as a good book or social media. Make sure you
reveal the theme of your content in those first words. Be wary: being catchy does not mean turning to clickbait. It is
favourable if your reader knows exactly what they will be reading about in this context.

(2) Spoilers can be good! - This counts for more than your title. Don't tease your audience and wait to tell them
exactly what they'll be reading about: state your theory, argument or theme from the very beginning. You might
want to use headlines and summaries to give readers a little snapshot of what your writing will consist of.

(3) 'You talkin to me?' - Decide on a tone for your blog. It is true that writing for an academic
blog is not like writing a dissertation. However, this does not mean it is the same as writing a
caption for an Instagram picture of your holidays. It is crucial that you reflect on who your
audience is going to be and adapt your tone to match that. Make sure your blog posts are
honest and relatable – if people are reading a blog about your theme and not an article, it is to
get a sense of the author as well: don't forget to be you.

(4) Make your content scannable - How are you going to organise your thoughts? There are different ways to blog.
Some might prefer to directly address the audience and mimic direct speech whilst others might want to narrate in a
reflective manner. This is a decision you can make based on the type of blog you will decide to use. A key point to
structuring and formatting your blog is to make it scannable: people will get a visual idea of your blog before they
even get to reading it.

(5) 'Oh I just skimmed through...' - Keep your paragraphs and sentences short: most people only read 20% of a page.
Having fun with language can be fantastic but simpler writing will help people relate to what you are telling them
whether they know about the subject at hand or not. Use headings to break your page up so it is easier to scan.

(6) What is that about? - Asking your readers questions can be a great way of involving them. When writing, ask
yourself 'why should they care?'. You don't only want to be recounting your thoughts, you want to be sharing it with
other people. Making the reading experience more interactive will make people feel involved and interested.

(7) Make it visual! - Adding media to your blog can be another great way of making readers relate and feel part of
your experience. Visual tools can help your reader see what you are describing, but they can also give them the
opportunity to relax from the reading effort. This is especially the case if your writing is a quite dense academic text.
Images add an interesting opportunity for formatting, structure and narration.

(8) Proof-read, get critical and edit! - This is perhaps most people's least favourite part. Sadly for you it is essential:
proof reading and editing your text will help you cut out pieces that aren't useful. Getting a friend/colleague to read
it for you will give you another perspective on your work and enable you to assess whether you have written for the
right audience. Getting feedback should be a very constructive and helpful process.

(9) Link interesting material - Whilst a blogging platform is the perfect space for students to express themselves, it is
also a platform for you to share additional content. Don't hesitate to illustrate by using multimedia or embedding
interesting links.

• Be personal! - It may be possible for you to stray from the strict Academic style you might have to use in
other blogging instances. Let a little bit of your personality shine through while staying professional.

• Reflect on your own experiences – This is an account of your personal experience. Try to base it on things
that have happened to you rather than outside sources or peers' ideas. People want to read more about this
community through your own eyes.

• Referencing - This is an essential part of all research blogs: fellow academics or potential employers will be
expecting well-referenced sources to consult. Make sure you make the most of footnotes and bibliographies.

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