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Quantitative Vs Qualitative Data: Positives Negatives

The document compares qualitative and quantitative data, highlighting their differences in characteristics, collection methods, and analysis techniques. It also distinguishes between primary and secondary research, outlining the advantages and disadvantages of each type. Both qualitative and quantitative data, as well as primary and secondary research, are essential for comprehensive studies depending on the research objectives and constraints.

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20 views3 pages

Quantitative Vs Qualitative Data: Positives Negatives

The document compares qualitative and quantitative data, highlighting their differences in characteristics, collection methods, and analysis techniques. It also distinguishes between primary and secondary research, outlining the advantages and disadvantages of each type. Both qualitative and quantitative data, as well as primary and secondary research, are essential for comprehensive studies depending on the research objectives and constraints.

Uploaded by

biggykhair
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Quantitative vs qualitative data

Qualitative and quantitative data are two types of data that are often used in
research studies. They are different in terms of their characteristics, how they
are collected, and how they are analyzed.

Quantitative data is numerical and is collected through methods such as


surveys, polls, and experiments. It is often used to measure and describe the
characteristics of a large group of people or objects. This data can be
analyzed using statistical methods to find patterns and trends.

Qualitative data, on the other hand, is non-numerical and is collected through


methods such as interviews, observations, and focus groups. It is often used
to understand the experiences, attitudes, and perceptions of individuals or
small groups. This data is analyzed using methods such as content analysis,
thematic analysis, and discourse analysis to identify patterns and themes.

Overall, quantitative data provides a more objective and generalizable


understanding of a phenomenon, while qualitative data provides a more
subjective and in-depth understanding. Both types of data are important and
can be used together to gain a more comprehensive understanding of a topic.

Positives Negatives

-Methods can be adjusted as the study -No statistical analysis or application to


Qualitative progresses to answer different questions. wider populations or phenomena.
data -Can be induced with a smaller study or -Higher risk for research bias as it is
sample size. more difficult to standardize metrics..
-Very systematic and specific in yielding -Requires an understanding of statistics
Quantitative data. to analyze data.
data -Knowledge generated is testable and -Larger sample sizes are needed to
reproducible. yield relevant data.

You can also make use of both qualitative and quantitative research methods
in your study.

Primary vs secondary data

Primary and secondary research are two different types of research methods
that are used in the field of academia and market research. Both primary and
secondary sources can be applied in most studies.

Primary research is research that is conducted by the individual or


organization themselves. It involves collecting original data through methods
such as surveys, interviews, or experiments. The data collected through
primary research is specific to the research question and objectives, and is
not typically available through other sources.

Secondary research, on the other hand, involves the use of existing data that
has already been collected by someone else. This can include data from
government reports, academic journals, or industry publications. The
advantage of secondary research is that it is typically less time-consuming
and less expensive than primary research, as the data has already been
collected. However, the data may not be as specific or relevant to the
research question and objectives.
The choice between using primary and secondary research will depend on the
research question, study budget, and time constraints of the project, as well
as the target journal to which you are submitting your manuscript.

Positives Negatives

Can more directly answer your research Takes significant time and resources
Primary
question..Researcher has more control over the to collectRequires a strong
data
constraints and controls of the data. understanding of how to collect data.

Much more convenient and faster to No ability to adjust or control how data
Secondary
access.Data can be collected from various time is created.Takes longer time to
data
frames and locations. process and verify as relevant data.

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