Week 1 : Assignment 1

The due date for submitting this assignment has passed.

Due on 2025-02-05, 23:59 IST.

Assignment submitted on 2025-02-01, 21:18 IST

1 point

What was one of the primary objectives of Marketing 1.0 during the Industrial Revolution?

To focus on customer emotions and values

To create co-existence between humans and technology

To emphasize the functional aspects of products to meet immediate customer needs

To leverage Web 2.0 tools for customer engagement

Yes, the answer is correct.
Score: 1
Accepted Answers:

To emphasize the functional aspects of products to meet immediate customer needs

1 point

Which of the following best describes the role of Marketing 3.0 in addressing globalization and technology?

Focusing on customer segmentation through traditional channels

Enhancing customer relationships via unidirectional communication

Changing consumer lives by blending creative society ideals with technological innovations

Promoting functional benefits of products through mass advertising

Yes, the answer is correct.
Score: 1
Accepted Answers:

Changing consumer lives by blending creative society ideals with technological innovations

1 point

CarMax utilized AI to create a seamless omnichannel experience. Which of the following best illustrates this transformation?

Developing a single customer interaction channel to minimize complexities

Implementing contactless car delivery options during the pandemic

Focusing exclusively on in-store sales to improve customer trust

Introducing manual processes to ensure accuracy in customer interactions

Yes, the answer is correct.
Score: 1
Accepted Answers:

Implementing contactless car delivery options during the pandemic

1 point

In the categorization of AI, why are systems like Alexa and Google’s AlphaGo classified as Weak AI?
 They are incapable of solving problems independently

They are limited to specific tasks within predefined functions

They lack the ability to interact with users in real-time

They focus solely on gaming and entertainment applications

Yes, the answer is correct.
Score: 1
Accepted Answers:

They are limited to specific tasks within predefined functions

1 point

How does representation learning differ from classical machine learning in customer segmentation?

It uses fewer data features compared to classical machine learning

It requires explicit human input for all features and patterns

It automates feature extraction and maps abstract features without prior knowledge

It focuses only on clustering based on predefined categories

Yes, the answer is correct.
Score: 1
Accepted Answers:

It automates feature extraction and maps abstract features without prior knowledge

1 point

Which of the following applications best demonstrates the use of Deep Learning in marketing?

Using predefined rules for customer segmentation

Translating customer queries into actionable insights using neural networks

Creating decision trees for advertising campaigns

Automating inventory management with basic robotic systems

Yes, the answer is correct.
Score: 1
Accepted Answers:

Translating customer queries into actionable insights using neural networks

1 point

What is the primary purpose of a Decision Tree in supervised learning?

To create clusters of data points with similar attributes

To predict outcomes by classifying data based on attribute selection measures

To separate data using hyperplanes

To calculate probabilistic relationships between variables

Yes, the answer is correct.
Score: 1
Accepted Answers:

To predict outcomes by classifying data based on attribute selection measures

1 point

Which feature distinguishes Random Forest from a single Decision Tree?

It uses probabilistic methods to classify data points

It combines multiple Decision Trees to improve accuracy and reduce overfitting

It relies on clustering data points using centroids

It separates data points using the maximum margin hyperplane

Yes, the answer is correct.
Score: 1
Accepted Answers:

It combines multiple Decision Trees to improve accuracy and reduce overfitting

1 point

Why is Thinking AI particularly suited for personalization in marketing?

It uses pre-defined rules to analyze customer behavior

It processes unstructured data to discover patterns for personalized recommendations

It captures emotional responses to enhance customer interactions

It automates routine decision-making tasks for efficiency

Yes, the answer is correct.
Score: 1
Accepted Answers:

It processes unstructured data to discover patterns for personalized recommendations

1 point

A company wants to implement AI for customer retention through personalized relationships. Which type of AI would be most effective?

Mechanical AI

Thinking AI

Feeling AI

Supervised AI
No, the answer is incorrect.
Score: 0
Accepted Answers:

Feeling AI

Week 2 : Assignment 2
The due date for submitting this assignment has passed.

Due on 2025-02-05, 23:59 IST.

Assignment submitted on 2025-02-05, 12:50 IST

1 point

How does Artificial Intelligence (AI) enhance operational efficiency in the value chain?

By eliminating customer segmentation

By reducing dependency on traditional 4Ps of marketing

By automating repetitive tasks and optimizing inventory flow

By replacing strategic marketing with tactical marketing

Yes, the answer is correct.
Score: 1
Accepted Answers:

By automating repetitive tasks and optimizing inventory flow

1 point

Nike’s implementation of augmented intelligence to design customized shoes is an example of which AI-driven value creation form?

Process Efficiency

Process Enhancement

Product or Service Innovation

Customer Value Optimization

Yes, the answer is correct.
Score: 1
Accepted Answers:

Product or Service Innovation

1 point

Which limitation of deep learning makes it unsuitable as a basis for developing general intelligence?

Lack of computational power

Limited ability to recognize patterns

Insufficient understanding of causation

Dependence on pre-labeled data

No, the answer is incorrect.
Score: 0
Accepted Answers:

Insufficient understanding of causation

1 point

What key capability is essential for creating a modern data foundation in AI-driven businesses?

Exclusive reliance on big data

 Integration of siloed data with cloud-based tools

Prioritization of real-time data over historical data

Elimination of human involvement in data governance

Yes, the answer is correct.
Score: 1
Accepted Answers:

Integration of siloed data with cloud-based tools

1 point

What is the primary purpose of "digital decoupling" in IT architecture?

To integrate legacy systems with modern technologies gradually

To replace all existing systems with cloud-based solutions instantly

To automate customer interactions entirely using AI

To eliminate the use of traditional data processing methods

Yes, the answer is correct.
Score: 1
Accepted Answers:

To integrate legacy systems with modern technologies gradually

1 point

What stage of human-machine interaction focuses on machines adapting to humans?

Machine-Centric

Collaborative

Human-Centric

Automation-Centric
Yes, the answer is correct.
Score: 1
Accepted Answers:

Human-Centric

1 point

Which of the following best describes the difference between stand-alone and integrated AI applications?

Stand-alone applications require more data than integrated applications

Integrated applications are embedded within existing systems, unlike stand-alone applications

Stand-alone applications handle complex customer interactions, whereas integrated applications automate tasks

Integrated applications are limited to customer-facing roles, unlike stand-alone applications

Yes, the answer is correct.
Score: 1
Accepted Answers:

Integrated applications are embedded within existing systems, unlike stand-alone applications

1 point
A company is new to AI adoption and wants to start small. Which approach should it initially pursue?

Build or buy a machine-learning-based integrated app

Implement an AI-driven marketing mix analysis

Use a stand-alone, non-customer-facing task automation app

Develop advanced predictive analytics tools

Yes, the answer is correct.
Score: 1
Accepted Answers:

Use a stand-alone, non-customer-facing task automation app

1 point

What kind of inferential thinking is AI most suited for, according to Judea Pearl’s Ladder of Causation?

Counterfactuals

Intervention

Association

Creative simulations
Yes, the answer is correct.
Score: 1
Accepted Answers:

Association

1 point

A firm wants to leverage AI for competitive advantage across industries. What approach should the firm prioritize, as suggested by the document?

Focus on deep specialization within traditional industry boundaries

Create connections across industries and leverage data flows through networks

Rely solely on traditional resources and internal expertise

Build AI applications exclusively for internal data analysis

Yes, the answer is correct.
Score: 1
Accepted Answers:

Create connections across industries and leverage data flows through networks