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Big Data Case Studies

The document outlines how various companies, including Starbucks, Netflix, Coca-Cola, American Express GBT, and others, leverage big data and artificial intelligence to enhance their business operations and customer engagement. Each company employs unique strategies to analyze customer data, optimize services, and improve decision-making, resulting in increased sales, customer retention, and operational efficiency. The document also highlights specific challenges faced by companies and the solutions implemented to overcome them, showcasing the importance of data analytics in today's competitive landscape.

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Tushar Chaudhari
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152 views6 pages

Big Data Case Studies

The document outlines how various companies, including Starbucks, Netflix, Coca-Cola, American Express GBT, and others, leverage big data and artificial intelligence to enhance their business operations and customer engagement. Each company employs unique strategies to analyze customer data, optimize services, and improve decision-making, resulting in increased sales, customer retention, and operational efficiency. The document also highlights specific challenges faced by companies and the solutions implemented to overcome them, showcasing the importance of data analytics in today's competitive landscape.

Uploaded by

Tushar Chaudhari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1) Starbucks:

With 90 million transactions a week in 25,000 stores worldwide the


coffee giant is in many ways on the cutting edge of using big data and
artificial intelligence to help direct marketing, sales and business
decisions
Through its popular loyalty card program and mobile application,
Starbucks owns individual purchase data from millions of customers.
Using this information and BI tools, the company predicts purchases
and sends individual offers of what customers will likely prefer via their
app and email. This system draws existing customers into its stores
more frequently and increases sales volumes.
The same intel that helps Starbucks suggest new products to try also
helps the company send personalized offers and discounts that go far
beyond a special birthday discount. Additionally, a customized email
goes out to any customer who hasn’t visited a Starbucks recently with
enticing offers—built from that individual’s purchase history—to re-
engage them.

2) Netflix:
The online entertainment company’s 148 million subscribers give it a
massive BI advantage.
Netflix has digitized its interactions with its 151 million subscribers. It
collects data from each of its users and with the help of data analytics
understands the behavior of subscribers and their watching patterns. It
then leverages that information to recommend movies and TV shows
customized as per the subscriber’s choice and preferences.
As per Netflix, around 80% of the viewer’s activity is triggered by
personalized algorithmic recommendations. Where Netflix gains an
edge over its peers is that by collecting different data points, it creates
detailed profiles of its subscribers which helps them engage with them
better.
The recommendation system of Netflix contributes to more than 80%
of the content streamed by its subscribers which has helped Netflix
earn a whopping one billion via customer retention. Due to this
reason, Netflix doesn’t have to invest too much on advertising and
marketing their shows. They precisely know an estimate of the people
who would be interested in watching a show.

3) Coca-Cola:
Coca Cola is the world’s largest beverage company, with over 500 soft
drink brands sold in more than 200 countries. Given the size of its
operations, Coca Cola generates a substantial amount of data across
its value chain – including sourcing, production, distribution, sales and
customer feedback which they can leverage to drive successful
business decisions.
Coca Cola has been investing extensively in research and
development, especially in AI, to better leverage the mountain of data
it collects from customers all around the world. This initiative has
helped them better understand consumer trends in terms of price,
flavors, packaging, and consumer’ preference for healthier options in
certain regions.
With 35 million Twitter followers and a whopping 105 million Facebook
fans, Coca-Cola benefits from its social media data. Using AI-powered
image-recognition technology, they can track when photographs of its
drinks are posted online. This data, paired with the power of BI, gives
the company important insights into who is drinking their beverages,
where they are and why they mention the brand online. The
information helps serve consumers more targeted advertising, which
is four times more likely than a regular ad to result in a click.
Result:
Coca Cola is increasingly betting on BI, data analytics and AI to drive
its strategic business decisions. From its innovative free style fountain
machine to finding new ways to engage with customers, Coca Cola is
well-equipped to remain at the top of the competition in the future. In a
new digital world that is increasingly dynamic, with changing customer
behavior, Coca Cola is relying on Big Data to gain and maintain their
competitive advantage.

4) American Express GBT


The American Express Global Business Travel company, popularly
known as Amex GBT, is an American multinational travel and
meetings programs management corporation which operates in over
120 countries and has over 14,000 employees.
Challenges:
Scalability – Creating a single portal for around 945 separate data files
from internal and customer systems using the current BI tool would
require over 6 months to complete. The earlier tool was used for
internal purposes and scaling the solution to such a large population
while keeping the costs optimum was a major challenge
Performance – Their existing system had limitations shifting to Cloud.
The amount of time and manual effort required was immense
Data Governance – Maintaining user data security and privacy was of
utmost importance for Amex GBT
Solution:
The company was looking to protect and increase its market share by
differentiating its core services and was seeking a resource to manage
and drive their online travel program capabilities forward. Amex GBT
decided to make a strategic investment in creating smart analytics
around their booking software.
The solution equipped users to view their travel ROI by categorizing it
into three categories cost, time and value. Each category has
individual KPIs that are measured to evaluate the performance of a
travel plan.
Results:
Reducing travel expenses by 30%
Time to Value – Initially it took a week for new users to be on-boarded
onto the platform. With Premier Insights that time had now been
reduced to a single day and the process had become much simpler
and more effective.
Savings on Spends – The product notifies users of any available
booking offers that can help them save on their expenditure. It
recommends users of possible saving potential such as flight timings,
date of the booking, date of travel, etc.
Adoption – Ease of use of the product, quick scale-up, real-time
implementation of reports, and interactive dashboards of Premier
Insights increased the global online adoption for Amex GBT

5) Airline Solutions Company: BI Accelerates


Business Insights
Airline Solutions provides booking tools, revenue management, web,
and mobile itinerary tools, as well as other technology, for airlines,
hotels and other companies in the travel industry.
Challenge: The travel industry is remarkably dynamic and fast paced.
And the airline solution provider’s clients needed advanced tools that
could provide real-time data on customer behavior and actions.
Solution:
They developed an enterprise travel data warehouse (ETDW) to hold
its enormous amounts of data. The executive dashboards provide
near real-time insights in user-friendly environments with a 360-
degree overview of business health, reservations, operational
performance and ticketing.
Results:
The scalable infrastructure, graphic user interface, data aggregation
and ability to work collaboratively have led to more revenue and
increased client satisfaction.
6) A specialty US Retail Provider: Leveraging
prescriptive analytics
Challenge/Objective: A specialty US Retail provider wanted to
modernize its data platform which could help the business make real-
time decisions while also leveraging prescriptive analytics. They
wanted to discover true value of data being generated from its multiple
systems and understand the patterns (both known and unknown) of
sales, operations, and omni-channel retail performance.
Solution:
We helped build a modern data solution that consolidated their data in
a data lake and data warehouse, making it easier to extract the value
in real-time. We integrated our solution with their OMS, CRM, Google
Analytics, Salesforce, and inventory management system. The data
was modeled in such a way that it could be fed into Machine Learning
algorithms; so that we can leverage this easily in the future.
Results:
The customer had visibility into their data from day 1, which is
something they had been wanting for some time. In addition to this,
they were able to build more reports, dashboards, and charts to
understand and interpret the data. In some cases, they were able to
get real-time visibility and analysis on instore purchases based on
geography!

7) Logistics startup with an objective to


become the “Uber of the Trucking Sector”
with the help of data analytics
Challenge: A startup specializing in analyzing vehicle and/or driver
performance by collecting data from sensors within the vehicle (a.k.a.
vehicle telemetry) and Order patterns with an objective to become the
“Uber of the Trucking Sector”
Solution:
We developed a customized backend of the client’s trucking platform
so that they could monetize empty return trips of transporters by
creating a marketplace for them. The approach used a combination of
AWS Data Lake, AWS microservices, machine learning and analytics.
Results:

 Reduced fuel costs


 Optimized Reloads
 More accurate driver / truck schedule planning
 Smarter Routing
 Fewer empty return trips
 Deeper analysis of driver patterns, breaks, routes, etc.

8) Challenge/Objective: A niche segment


customer competing against market
behemoths looking to become a “Niche
Segment Leader”
Solution: We developed a customized analytics platform that can
ingest CRM, OMS, Ecommerce, and Inventory data and produce real
time and batch driven analytics and AI platform. The approach used a
combination of AWS microservices, machine learning and analytics.
Results:

 Reduce Customer Churn


 Optimized Order Fulfillment
 More accurate demand schedule planning
 Improve Product Recommendation
 Improved Last Mile Delivery

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