I.

EXECUTIVE SUMMARY

E&B Foodstuff is a food business which offers consumables like

snacks, bakery items and canned goods. E&B Foodstuff is built with
the idea of solving the problem about high-quality taste food
product and affordability. The business would not only sell products
but also render services such as “paluto”.
My mother and I started our business by selling fresh lumpia,
puto, kutsinta and embutido to have an extra income. I noticed that
our customers appreciated our products, the menu we are offering
has a very satisfying taste for its affordable price. As a result, we
are receiving repeat orders. The positive feedback of our customers
serves as our motivation to pursue this business. We decided to
produce more products and share a newfound/created dish to be
served at everyone's table.
The name “E&B Foodstuff” came from the first name of my
mother, Emma, who really loves to cook. She loves to create new
dishes with the available ingredients in our home to serve on our
table. And, my father, Buenaventura, who’s passionate about
business. “Foodstuff” means any substance that is used as food or
to make food.
E&B Foodstuff intends to begin its journey online. We will create
different social media platforms to establish a name and product
introduction. This online presence will help us promote our products
and services. Also, we are open for resellers.

II. COMPANY DESCRIPTION

E&B Foodstuff focuses on producing a new version of food

offered in the market with a high taste quality, providing service
through “paluto’ with affordable prices, and creating a tasty new
dish to be served at everyone’s table. E&B Foodstuff will offer
 consumables like snacks, bakery items and canned goods. We aim
to serve and prepare high-quality and satisfying dishes.

III. MARKET ANALYSIS

E&B Foodstuff is a food business. We aim to provide a menu for

special occasions and, to serve food to those who have no time to
prepare the favorite delicacies for parties. Our target customers are
those people who have no time to prepare food that is served on
their table. In order for us to know them better, we conducted a
survey to find out their preferences, their opinions and the usual
food they prepare when they have a special celebration. Moreover,
we conducted a survey of our competitors to find out the quality of
their products, prices and the product and service they offer. As a
result, here is the competitive market analysis we gathered.

COMPETITIVE MARKET ANALYSIS

STRENGTHS WEAKNESS
 They have physical stores.  Expensive prices
 Already have a well-  Some have an affordable
established customer price, but the quality of
base. taste is not so good.
 Well established name.  Some are not well
 Great social media advertised.
marketing  Some do not offer delivery
 Wide variety of product service.
choices
 They already have their
own distributors of raw
materials and supplies.

E&B FOODSTUFF SWOT ANALYSIS

STRENGTHS WEAKNESS
 The price of our product is  We don’t have physical
very affordable. store.
 We will offer special  Few staff
packages for the target  Limited resources
groups.  Not well advertised yet.
 High taste quality  Very limited delivery areas
  We have regular
customers.

OPPORTUNITIES THREATS
 Positive feedback from our  Continuous pricing increase
customers. of raw materials and
 Can be a supplier supplies
 Possible new menu to offer  Competition
 Beginner’s mistake

IV. ORGANIZATION AND MANAGEMENT

E&B Foodstuff staff comprises of our family members. Together,

as a family, we will help to make this business successful. We will
play a critical role in the successful operation of E&B Foodstuff. Our
team consists of the manager, cook, purchaser, sales and marketing
staff and delivery staff. And, in packaging the product, all of us will
help with it.

V. SERVICE AND PRODUCT LIST

E&B Foodstuff will produce consumables like snacks, bakery

items and canned goods. For baked items, the products to sell are
cakes, brownies, and banana cake. For canned goods, we have
chicken pastil, bagoong, and adobong gizzard. And for the snacks,
we have different combos offered like Bicol Express Pasta with garlic
bread, Fresh Lumpia with its signature sauce, Spaghetti Bolognese
with brownies and many more.
Moreover, we will accept “paluto”. We have spaghetti bolognese,
pancit guisado, palabok, bicol expresss pasta, cheese puto ala
goldilocks, kutsinta, fried chicken, and lumpia shanghai. Here is the
price for the “paluto”.
The estimated shelf-life of the canned goods is 21 days at room
temperature. For the baked items, it will last for 2 weeks if
refrigerated. And, for the snacks it needs to be consumed
immediately.

PRODUCT PRICE
Brownies ₱ 380.00
Banana Cake ₱ 180.00
Cake ₱ 800.00 and above
Chicken Pastil 120ml (original & spicy) ₱ 90.00
Bagoong 120ml (original & spicy) ₱ 60.00
Adobong Gizard 150ml (original & spicy) ₱ 80.00
Fresh Lumpia ₱ 120.00
Combo snacks ₱ 60.00 - ₱ 75.00
Lumpia Shanghai (50 pcs) ₱ 350.00
Fried Chicken (10 pcs) ₱ 450.00
Pancit Guisado
Small (3-6 pax) ₱ 350.00
Medium (8-10 pax) ₱ 550.00
Large (10-15 pax) ₱ 750.00
XL (15-20 pax) ₱ 1,150.00
Spaghetti Bolognese
Small (3-6 pax) ₱ 400.00
Medium (8-10 pax) ₱ 600.00
Large (10-15 pax) ₱ 800.00
XL (15-20 pax) ₱ 1,200.00
Pasta Bicol Express
Small (3-6 pax) ₱ 400.00
Medium (8-10 pax) ₱ 600.00
Large (10-15 pax) ₱ 800.00
XL (15-20 pax) ₱ 1,200.00
Palabok
Small (3-6 pax) ₱ 500.00
Medium (8-10 pax) ₱ 650.00
Large (10-15 pax) ₱ 850.00
XL (15-20 pax) ₱ 1,250.00
 Cheese Puto (50 pcs) ₱ 250.00
Cheese Puto (100 pcs) ₱ 450.00
Kutsinta (50 pcs) ₱ 200.00
Kutsinta (100 pcs) ₱ 350.00
Lumpia Shanghai (50 pcs) ₱ 350.00
Fried Chicken (10 pcs) ₱ 450.00

VI. MARKETING AND SALES

To effectively promote business and drive sales, E&B Foodstuff

will implement the following selling strategies:

a. Social Media Marketing

E&B Foodstuff will create different social media accounts like FB
page, Tiktok, and Instagram to establish a name and product
introduction. This online presence will foster convenience and
accessibility to promote our business. People can effortlessly
explore and engage with the various products and services offered.

b. Food Exhibit

E&B Foodstuff will attend the food exhibit to showcase our

products and services to a wide audience. This is a great
opportunity to feature our products and services. We can also have
some free taste for them to experience the taste of our proudly
created tasty foods.

c. Partnership
E&B Foodstuff will extend their service through resellers. This will
create another opportunity to extend the distribution of products.

VII. FUNDING REQUEST

Startup Capital
The funds for our startup capital would come from savings. The
estimated startup capital is P10,000.00. This will be the break
analysis.
 Raw Materials ₱ 5,000.00
Packaging Materials ₱ 2,000.00
Permits ₱ 1,500.00
Utilities Expense ₱ 1,500.00
TOTAL P10,000.00

Return of Investment
In the first year, our profit-sharing plan will be 20/30/50. 20% of
the profit will be saved to use as capital for the new product, 30%
will be saved to get back the capital, and 50% will be divided
equally for each member of staff. Once the capital is returned, the
profit sharing will be 20/70 wherein 20% will be saved to use for
new product and 70% will be divided equally for each member of
staff.

VIII. FINANCIAL PROJECTIONS

Here is the estimated future financial performance of E&B Foodstuff.

PROJECTED INCOME STATEMENT

SALES Januar Februa March April May June
y ry
Chicken Pastil 1,800.00 2,880.00 3,600.0 4,500.0 4,050.00 5,400.0
0 0 0
Adobong Gizard 960.00 2,000.00 2,560.0 2,800.0 3,200.00 4,400.0
0 0 0
Bagoong 780.00 1,380.00 1,800.0 2,400.0 2,880.00 3,480.0
0 0 0
Cake 3,400.00 2,550.00 1,900.0 2,550.0 1,800.00 3,250.0
0 0 0
Banana Cake 1,080.00 1,800.00 2,520.0 3,240.0 4,320.00 4,320.0
0 0 0
Brownies 2,280.00 3,040.00 2,280.0 3,800.0 3,420.00 3,800.0
0 0 0
Fresh Lumpia 2,000.00 2,500.00 3,600.0 4,000.0 4,500.00 5,400.0
0 0 0
Snacks 600.00 720.00 900.00 1,200.0 1,800.00 2,100.0
0 0
Paluto 700.00 3,500.00 1,550.0 1,150.0 1,050.00 2,750.0
0 0 0
TOTAL SALES: 13,600. 20,370. 20,710. 25,640. 27,020. 34,900.
00 00 00 00 00 00

OPERATING Januar Februa March April May June

EXPENSES y ry
Raw Materials 4,755.00 6,150.00 6,450.0 7,160.0 8,080.00 10,590.
0 0 00
Packaging 1,858.00 2,355.00 2,190.0 2,685.0 2,250.00 4,870.0
Materials 0 0 0
Utilities 2,000.00 2,000.00 2,000.0 2,000.0 2,000.00 2,000.0
Expense 0 0 0
TOTAL 8,613.0 10,505. 11,450. 11,845. 12,330. 17,460.
EXPENSES 0 00 00 00 00 00

NET INCOME 4,987.0 9,865.0 10,070. 13,795. 14,690. 17,440.

0 0 00 00 00 00