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Principles of Marketing Group Assignment.

This document outlines a group assignment for 2nd year Management and Accounting students at Injibara University, focusing on analyzing the micro and macro environmental forces affecting a selected local company. The assignment is worth 30% of the course grade and has specific submission guidelines including page limits and format requirements. Additionally, a quiz with ten questions related to communication concepts is included.

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minale desta
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25 views2 pages

Principles of Marketing Group Assignment.

This document outlines a group assignment for 2nd year Management and Accounting students at Injibara University, focusing on analyzing the micro and macro environmental forces affecting a selected local company. The assignment is worth 30% of the course grade and has specific submission guidelines including page limits and format requirements. Additionally, a quiz with ten questions related to communication concepts is included.

Uploaded by

minale desta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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INJIBARA UNIVERSITY

COLLEGE OF BUSINESS AND ECONOMICS

DEPARTMENT OF MARKETING 2016 E.C


PRINCIPLES OF MARKETING GROUP ASSIGNMENT = 30%

Target Group: 2nd year Management &


Accounting Students
Group Assignment = 30%
Submission Date = April 17/2016 E.C

General Instructions:

Select one company or firm in your locality then; creticaly analayze and discuss how the micro
and macro environmental forces can affect its operation by giving Tangible examples.

N.B.

 Maximum of 15 pages and minimum of 10 page

 Mode of submission: Hard copy via class representative

 Presntation will be arranged

 Your hand writing should neat and readable manner.

 Use proper format.

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Quiz (10%)

1. The main objective of communication is


A. Information and persuasion. C. Skill and personality development.
B. Control and management. D. Need

2. The communication cycle, the process of re -translation of signals into ideas is called

A. Encoding. B. Response. C. Decoding. D. Feedback.

3. Communication network in any organization is ______________

A. Internal & external. C. Verbal & written


B. Oral & non-verbal. D. Feedback.

4. Effective communication can only be achieved when ______________

A. The audience is understood. C. Feedback is encouraged.


B. Thoughts are organized. D. Systematic delivery of speech.

5. Communication means ______________ information, feeling and thoughts, with others.

A. To receive. B Exchange of. C. Conveying. D. All the above.

6. Informal communication network within the organization is known as ______________

A. Interpersonal communication. C. Mass communication


B. Intrapersonal communication D. Grapevines.

7. ______________ communication is the most popular means of transmitting message.

A. Written B. Visual. C. Oral. D. Face-to-face.

8. ______________ Communication is unsuitable for lengthy message.

A. Oral B. Written C. Vertical. D. Audio visual

9. A report given by a secretary to the Marketing Director may be consider as __________

A. Formal communication C. Informal communication


B. Oral communication D. Personalcommunication

10. An effort to influence the attitude and feelings of others is ______________

A. Persuasion. B. Suggestion. C. Advice. D. Appreciation.

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