Welcome To Accounting For Decision Making
Welcome To Accounting For Decision Making
I want to apologize for the name of the course, Accounting for Decision Making.
Or even people who just thought, I want to make better decisions and they didn't know that
accounting was a good tool for doing that.
The first one is we're going to cover all the same topics that we would be covering in that
introductory MBA course.
So at the end of this course, you will have seen all the same things that you would see in an MBA
course at a top school.
The second thing is much more important and that's the approach that I take in that course.
The way that we always want to approach learning here is why.
Why does it work this way?
Why did accountants make this choice?
Why did accountants trade off this way of thinking about it versus that way of thinking about it?
That's very different from what you see in most accounting courses where they focus a lot on the
how.
How do I get the number? How do I calculate this?
If you understand the why, the how comes very easily, it just follows from it.
But if we only cover the how, then when you run into a new situation, you'll have no idea what you
should do to deal with that situation.
You'll have to go back and find somebody else to tell you how do I do it now.
You also won't be very good at using that information to make decisions.
When you understand why information is set up a certain way, you can take that information and
you can apply it to whatever decision you're trying to make.
Now, let's talk about how the course is structured to make sure that you're getting the opportunity
to really learn from it.
The first thing is it's a seven week course and I know that seven weeks is long for MOOCs.
A lot of people are saying they should be more like three or four weeks now.
We thought about breaking this up into two different courses, that's the way that a lot of
accounting courses are being done now in the MOOC space.
The problem with that is, those courses are breaking it into two courses that talk about the how
again.
How do I do the first part? How do I do the second part?
To really build this understanding of the why, we need to have a full view of accounting and I
need seven weeks to do that.
So, I'm going to ask you to stick with me and the payoff will be worth it.
So, what do we do during those seven weeks?
Well, the first two weeks start very broad.
In fact, let's talk about week one.
In week one, we introduce what's the idea of accounting.
Why was it designed the way that it was?
Who even came up with accounting?
What are the big financial statements?
I'll spend a lot of time talking about the balance sheet and the income statement. Why do we
have them?
What are you supposed to take from them?
It's all a very big picture idea trying to get you to understand how we should think about the
usefulness of accounting.
Near the end of that week, I'll start to introduce some bookkeeping tools which will take us into
the second week.
Again, we're going to stay broad at that point because we're going to develop a broad
understanding of how financial statements work instead of taking any one item and going in
depth.
What we're going to do during that week is we're going to give you more of the skills of
bookkeeping.
Before you start, it is probably useful for you to know a few things about the course
structure.
First, let's talk overall course structure. We will begin the course with an overview
week where we explore the goal of accounting, why we have financial statements,
and other basic principals of accounting. I will also show you how all of accounting
comes from common sense; sometimes accountants just mess that up with jargon.
We will fix that in this course. Then we switch to a week getting into bookkeeping
details. That is not the most exciting stuff, but similar to learning basic math tables in
grade school, it is a skill you need to get to the really cool stuff. Plus, by the end of
that second week you will have a pretty good idea of how financial statements work.
That alone is worth taking the course.
After getting that big-picture view, we will switch to several weeks of digging into
topics in detail. For example, we will look closely at revenue recognition, accounting
for long-lived assets, and goodwill. We will generally cover two of those topics a
week. For each topic, we will explore the overall economics of the issue, how
accounting attempts to capture those economics, and the factors that can make that
difficult. We will also lay out the bookkeeping. By the end of the detailed sessions,
you will have built up specific knowledge about those items, but also created a
thought process for understanding accounting in general. That way, you can
approach new topics as you run into them later in life.
We will end the course by going back to a bigger-picture view. That starts with
returning to the level of financial statements to learn about the cash flow statement (I
guarantee it is not what you think it is). Then we will move on to ratios, with a focus
on how to apply all you have learned about accounting, so you can create ratios to
answer any question you encounter. We will end with a comprehensive exam, just to
make sure it all came together.
Second, you will see there are multiple lessons per week. The topics within each
lesson are related. Each lesson begins with a short reading that lays out the goals of
that lesson and often discusses the number of videos, etc. You can do the course
without reading any of these, but I always like to know where we are headed, and I
included these for those of you who are similar. They won't take much time.
Third, I have included practice quizzes and questions in each lesson. Some of the
questions are straightforward applications of the concepts we covered. Others are a
little trickier. I have provided explanations on all of them. I really encourage you to
spend time to focus on these quizzes. It will help solidify your learning. Many of the
questions are based on my experience of what students are most likely to
misunderstand even after I have covered the material. This is a chance to identify
and correct those types of items.
Fourth, at the end of each module there is a "graded" test for the material in that
module. There is also a comprehensive graded test at the end. Those questions are
more straightforward. If you have worked through the practice quizzes, nothing there
should surprise you.
Finally, I know Coursera often designs courses that can be done entirely on a small
screen, such as a mobile phone. While that will work for some parts of this course,
one of the values of accounting is how it shows connections across activities. To
demonstrate that visually requires space and detail. So, I think you will find that many
of the videos benefit from being watched on a tablet or larger-sized screen.
Participation Strategies
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We welcome all learners to this course. People like you are joining from all over the
world and we value this diversity. We strive to create a community of mutual respect and trust,
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different types of learners experience this course, and aim to make improvements so the course
can best serve everyone. We hope you enjoy learning about topics that are important to you.
The overall learning goal of this lesson is for us to be able to explain why we have
accounting and summarize the uses of each financial statement. To do that, you will
learn how to identify assets and liabilities as well as begin to get some sense of how
financial statements are created.
While you will learn a lot in this one lesson, it is just an introduction to set the stage
for deeper learning. In module two we will delve much more into the mechanics of
how financial statements are created. By the end of the course you will have the
skills to critique companies and use accounting as a tool to justify recommendations.
But first, we need to start with understanding the big-picture goals, so let's head to
the first video.