Introduction Data
Introduction Data
Marketing
Electronic point-of-sale scanners at
retail checkout counters are used to
collect data for a variety of marketing
research applications.
Production
Statistical quality
control charts are used to monitor
the output of a production process.
Applications in Finance
◼ Finance
Data Set
Data and Data Sets
◼ Data are the facts and figures collected,
summarized, analyzed, and interpreted.
◼ The data collected in a particular study are referred
to as the data set.
Elements, Variables, and Observations
Data
Qualitative Quantitative
Nominal
Example:
Students of a university are classified by the
dorm that they live in using a nonnumeric label
such as Lenchwe, Loan, and so on.
A numeric code can be used for
the school variable (e.g. 1: SoCTAS, 2: SB,
3: SSS, and so on).
Scales of Measurement
◼ Ordinal
The data have the properties of nominal data and
the order or rank of the data is meaningful.
Example:
Econ & Finance majors salaries are 1.24 times
History major salaries and are 1.46 times
Psychology major salaries
Qualitative and Quantitative Data
91 78 93 57 75 52 99 80 97 62
71 69 72 89 66 75 79 75 72 76
104 74 62 68 97 105 77 65 80 109
85 97 88 68 83 68 71 69 67 74
62 82 98 101 79 105 79 69 62 73
Tabular Summary:
Frequency and Percent Frequency
10
8
6
4
2
Parts
50-59 60-69 70-79 80-89 90-99 100-110 Cost ($)
Numerical Descriptive Statistics
◼ The most common numerical descriptive statistic
is the average (or sample mean).
◼ Hudson’s average cost of parts, based on the 50
tune-ups studied, is $79 (found by summing the
50 cost values and then dividing by 50).
Statistical Inference