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FlixDrop Technology Pvt. Ltd. outlines its unit economics for a minimum order quantity of over 10,000 pieces, detailing a selling price of INR 3,387 per unit and a total cost of INR 2,499 per unit, resulting in a net profit of INR 801 per unit. The document also provides insights into recurring revenue, pricing strategies for enterprise clients, and the company's leadership team, including their backgrounds and roles. Additionally, it highlights the company's operational strategies for sourcing electronic and mechanical components.

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0% found this document useful (0 votes)
39 views66 pages

Research

FlixDrop Technology Pvt. Ltd. outlines its unit economics for a minimum order quantity of over 10,000 pieces, detailing a selling price of INR 3,387 per unit and a total cost of INR 2,499 per unit, resulting in a net profit of INR 801 per unit. The document also provides insights into recurring revenue, pricing strategies for enterprise clients, and the company's leadership team, including their backgrounds and roles. Additionally, it highlights the company's operational strategies for sourcing electronic and mechanical components.

Uploaded by

rashu6646
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
You are on page 1/ 66

FlixDrop Technology Pvt. Ltd.

Unit Economics (Minimum Order Quantity > 10,000 Pcs)

INR per INR per


Particulars unit % of SP MOQ unit*MOQ
A One time Selling Price 3,387 10,000 33,870,000
B Cost of Product (Bill of Material) 2,414 71.27% 24,140,000
Accelerometer 139 1,390,000
MCU 685 6,850,000
Receiver Module 450 4,500,000
Battery 520 5,200,000
PCB 150 1,500,000
Passive 150 1,500,000
Enclosure 65 650,000
Belt 75 750,000
Weight 110 1,100,000
NFC 20 200,000
Assembly 50 500,000
C Unit Margin 1 (A-B) 973 28.73% 9,730,000
D Other Expenses 85 2.51% 850,000
Inventory Cost 35 1.03% 350,000
Cost of Packaging 20 0.59% 200,000
Cost of Shipment 30 0.89% 300,000
E Total Cost (B+D) 2,499 73.78% 24,990,000
F Unit Margin 2 (C-D) 888 26.22% 8,880,000
G Overheads 87 2.57% 870,000
Cloud Cost 18 0.53% 180,000
SMS / OTP Cost 8 0.24% 80,000
License 6 0.18% 60,000
Physical Support (for 6 Months) 30 0.89% 300,000
Remote Support Lifetime 10 0.30% 100,000

Maintenance Cost 15 0.44% 150,000


H Net Profit (F-G) 801 23.65% 8,010,000

Per Annum Given Period


Particulars (INR) (INR) (Years)
Recurring Revenue 2,388 9,552 4
Total Revenue 2,588 12,939 5
Total Unit Margin 10,525
Pricing
For Enterprise / Private Farm
One Time Payment INR / Per
(With 1st year subscription) 999 cattle
Monthly Subscription INR / Per
(To be paid yearly in advance) 199 cattle
Source
Remarks (Latest Deck - Jan 13)
Flixdrop Pitch Deck_KV
Cost at MOQ > 10,000 Slide 19

*Electronic Components:
1. Currently Flixdrop is purchasing components through
online portal based on requirements. 100% payment made
during pacing the order.
2. Going ahead, we will purchase from ST Micro Electronic
following terms & conditions proposed to us – Up to 6
months credit line
*Mechanical Components
1. Flixdrop has local partners for manufacturing enclosure,
weight and belt. We pay 50% during order placement and
50% within 1 month of delivery

Assumed to be constant per unit at MOQ > 10,000

Assumed to be constant per unit at MOQ > 10,000 Slide 20

Temporary

For every 500 units, maintenance cost = 1


(Ideally for 10,000 units, maintenance cost = 20)

Slide 9

Remarks

Calculated as: Recurring Revenue + One Time Selling Price


Calculated as: Total Revenue - Cost of Product (BOM)
Registered company name Flixdrop Technology Private Limited
Brand Flixdrop
Incorporation Wednesday, September 10, 2014
HO Bangalore, Karnataka
Website http://flixdrop.com/

DIN Name
06926929 Dharmendra Kumar
06926932 Vivek Kumar Gautam
07772863 Saraj Kumar
08033007 Divyendu Kumar
08579197 Uttiya Mukherjee
10337205 Amit Singh
06929507 Brij Nandan Prasad
08009198 Anuja Agrawal

From Zauba Corp


Name Dharmendra Kumar
Designation Founder & CEO
LinkedIn linkedin.com/in/dharmendra-kumar-548862261
Education *Alliance University - MBA, Computer/Information
Technology Administration and Management - Apr
2018 - Jun 2019
*Stevens Institute of Technology - MS, Computer and
Information Sciences, General - Jan 2016 - Nov 2017
*Sunbeam English School - 10+2, Science - Jul 1996 -
Jun 1998
Previous Employers *FlixDrop CHMS - Founder & CEO - Dec 2018 - Present
- 6 yrs 2 mos
*Corp2Corp Inc, - Head of Unit - Apr 2014 - Jul 2018 - 4
yrs 4 mos
*Google - Development Team Lead - Jul 2013 - Mar
2014 - 9 mos
*L&T Technology Services - Senior Software
Development Engineer - Jan 2010 - Jun 2013 - 3 yrs 6
mos
*Tanla Solution Limited - Senior Software
Development Engineer - Jan 2008 - Dec 2009 - 2 yrs
*Nex-G Exuberant Solutions Pvt. Ltd. - Software
Developer - Jun 2005 - Dec 2007 - 2 yrs 7 mos

From PPT
Name Dharmendra
Designation Founder & CEO
Description *Enterpreneur Technophile
*Big Data and Analytics Expert.
*Leading the domain of Robortic Health Monitoring
Solutions at Silicon Valley for 10+ years

From Website
Name Dharmendra Kumar
Designation Founder & CEO
Description Computer Engineer, Experience in Big Data Hadoop, AI
Specialist, IoT, Machine Learning Tool, Data Analytics,
SAP, Mobile Technology
Sunaina's Comments *Also a director at THINKMED HEALTHCARE PRIVATE
LIMITED (incorporated in April, 2018); it is inolved in
Other wholesale [Includes specialized wholesale not
covered in any one of the previous categories and
wholesale in a variety of goods without any particular
specialization.] as per Zauba. No additional
information found
*He has shareholding in MadBow (Online content-
driven discovery platform for multi-category fashion
products) as per tracxn.
*No other angel investments as per tracxn
*19+ Years of experience.
*In Flixdrop, he also take care of the technology part
as there is no other founder/CTO in the company
(Assumption).
*Been in the company since inception
Designation
Director
Director
Additional Director
Director
Director
Additional Director
Director
Additional Director

Uttiya Mukherjee
Co-Founder
https://www.linkedin.com/in/uttiya-mukherjee/
*IIM Bangalore - MBA, Marketing/Marketing
Management, General - 2015 - 2017
*TBS Education - MBA, Aerospace - 2015 - 2017
*The Aeronautical Society of India - BE Aeronautical -
2005 - 2010
*WEST BENGAL STATE BOARD - 12TH, Science - 2002 -
2004
*WEST BENGAL STATE BOARD - 10TH - 2001 - 2002
*FlixDrop CHMS - Co-Founder - Jun 2020 - Present - 4
yrs 8 mos
*Maini Precision Products Limited - Key Account
Marketing Manager - Apr 2017 - Sep 2020 - 3 yrs 6 mos
*La La Dérive - Founder - Oct 2019 - Feb 2020 - 5 mos
*AUSY - Business Development Analyst - Jun 2016 -
Apr 2017 - 11 mos
*Safran Engg Services Ind Pvt Ltd - Senior Analyst - Dec
2011 - Jun 2016 - 4 yrs 7 mos
*Airbus, india - Supply Chain Analyst Intern - Nov 2015
- Apr 2016 - 6 mos
*Indian Institute of Science - Research Associate - Jun
2011 - Nov 2011 - 6 mos
*Nova Global - Stress Analyst - Jan 2011 - May 2011 - 5
mos

Uttiyo
Cofounder & CBO
*Serial Entrepreneur
*Strategy, BD, Marketing. Aerospace, Electronic
Products, EVs, Manufacturing. Exp handling 100 Cr.
P&L
*Alumni IIM-B & IISc, Bangalore.

Uttiya Mukherjee
Co-Founder & CMO
MBA from IIM Bangalore, 10 years of corporate
experience. Expertise in Marketing, Business
Development, Startups, Revenue Modeling, Pricing
and Market Research.
*Was an additional director from 12 July, 2021 till 3
Aug, 2021. He bacame a full time director on 3 Aug,
2021
*Also a dorector at XIYIZI TECHNOLOGY PRIVATE
LIMITED & LA LA DERIVE PRIVATE LIMITED
*Previously the founder at La La Dérive. Here he was
responsible for Conceptualization, Commercialization,
and Execution of AI based Road Trip Assistant
Application.
*3 Recognitions from Govt. of India | 2 Recognitions
from Big4.
*23+ years of experience.
*No angel investments.
Date of Appointment
Wednesday, September 10, 2014
Wednesday, September 10, 2014
Saturday, October 14, 2023
Tuesday, August 3, 2021
Tuesday, August 3, 2021
Saturday, October 14, 2023
Wednesday, September 10, 2014
Saturday, February 10, 2018

Brij Nandan Prasad


Ex- Founder, Flixdrop
*Linkedin Not found
Cessation Date
-
-
-
-
-
-
Tuesday, June 23, 2020
Wednesday, January 9, 2019

Saraj Kumar
Founder & Chairman, Lotus International
https://www.linkedin.com/in/drsaraj/
*B.V.Sc.&A.H - Acharya N.G. Ranga Agricultural
University - 1995 - 2000
*Lotus International - Founder & Chairman - 2001 -
Present - 24 yrs 1 mo
*NIRMAL FOUNDATION - VICE- CHAIRMAN - Nov 2000
- Present - 24 yrs 3 mos

Dr. Saraj Kumar


Director & Vet Spc.
*Chairman Lotus International
*35+ years if Vet Science practice.
*Associated with multiple business & Family offices.
Closely connected with Govt. dairy initiatives

Dr. Saraj Kumar


Director & VET SPC
Chairman Lotus International, Product Validation and
Market Linkage, Inverstor Relationship.
*Have graduated from a university which focuses on
Agriculture. Hence have a background in AgriTech.
*Saraj is the chairman at Lotus International
(Diversified pharmaceutical drug distributor), Hi might
have gotten in touch with Dharmendra via
Dharmendra's other company at where he is a director
(Thikmed Healthcare Pvt. Ltd.)
*He is a Vet Spc at Flixdrop. "Vet SPC" stands for
"Veterinary Summary of Product Characteristics,"
which is a document that provides detailed
information about a veterinary medicinal product,
including its active ingredients, indications for use,
dosage, contraindications, side effects, and special
precautions for use, essentially serving as a guide for
veterinarians on how to safely and effectively
administer the medication to animals.
*No other angel investments as per Crunchbase, No
profile on tracxn.
*Not a director at any other companay as per Zauba
LinkedIn
linkedin.com/in/dharmendra-kumar-548862261
-
https://www.linkedin.com/in/drsaraj/
https://www.linkedin.com/in/divyendu-kumar/
https://www.linkedin.com/in/uttiya-mukherjee/
-
-
https://www.linkedin.com/in/anuja-agarwal-b8584330/

Dr. Jeyakumar
Scientist at NDRI-SRS - ICAR
https://www.linkedin.com/in/jeyakumar-sakthivel-495
-
*NDRI-SRS, ICAR - Scientist

Dr. Jeyakumar
R&D Partner
*Scientist at NDRI
*26 Yrs of Experience in Cattle Health.
*Responsible for Disease identification & Body
Temparature based research for disease detection

-
*26+ years of experience.
*Not a full time emp at Flixdrop
b8584330/

Nagarajan Sivaramakrishnan
Venture Partner, Omnivore
https://www.linkedin.com/in/nagarajan-sivaramakrish
*University of Michigan - Stephen M. Ross School of
Business - adsvanced hr program, great advanced
program in HR - 2009 - 2009
*leeds university business school - chevening scholar,
10 week program including 5 weeks at LUBS and 5
weeks interning at sainsbury - 1997 - 1997
*IIMA - pgdbm, management - 1984 - 1986
*dairy science college, anand - bsc(dt), dairy science
and technology - 1980 - 1984
*east west school - 1965 - 1977
*Made from Plants - Co-Founder - Jun 2022 - Present -
2 yrs 8 mos
*Omnivore - Venture Partner - Oct 2018 - Present - 6
yrs 4 mos
*the tata trusts - Advisor - Oct 2017 - Present - 7 yrs 4
mos
*Value angels network (vinners) - Member Core group
- Sep 2016 - Present - 8 yrs 5 mos
*Mother Dairy Fruit & Vegetable Pvt. Ltd. - Managing
Director - May 2010 - Jul 2017 - 7 yrs 3 mos
*philips electronics india limited - vp hr - Nov 2008 -
Apr 2010 - 1 yr 6 mos
*philips electronics india limited - vice president and
Sales organisation leader sumer consumer life style -
Jan 2008 - Dec 2008 - 1 yr
*philips electronics india limited - senior director
consumer electronics - Apr 2006 to Dec 2007 - 1 yr 9
mos
*philips electronics india limited - sales and service
director - Jan 2004 - Mar 2006 - 2 yrs 3 mos
*Joyco india - vp sales and marketing - 2002 - 2004 - 2
yrs
*fritolay india, pepsico holdings - director sales - Sep
1998 - Mar 2002 - 3 yrs 7 mos
Nagarajan
Padup Mentor
*Ex MD, Mother Dairy
*Ex Managing Director of Mother Dairy.
*Partner, Omnivore

Nagarajan Sivaramakrishnan
Advisor & Mentor
Serial Entrepreneur, Ex managing Director for Mother
Dairy, the Venture partner at Omnivore
*Ex- MD at Mother Dairy, was in cadbury and been to
dairy science college, He understands the dairy
industry.
*Co-founder at Made from Plants (Brand that sells
vegan products, offering vegan protein drinks with less
sugar); Founded in 2021, it has not raised funding.
Nishanth R
Marketing Automation Specialist Manager, FlixDrop CH
https://www.linkedin.com/in/nishanth-r-3a3a95126/
*R R Institute of Technology, BANGALORE - 2015 -
2018
*Diploma in mechanical - Diploma of Education,
Mechanical Engineering - 2011 - 2014
*FlixDrop CHMS - Marketing Automation Specialist
Manager - May 2022 - Present - 2 yrs 9 mos
*FlixDrop CHMS - Marketing Manager & Specialist
Manager - May 2021 - May 2022 - 1 yr 1 mo
*NOVA Chemicals - Senior Marketing Specialist - Jul
2018 - Feb 2021 - 2 yrs 8 mos

Nishanth R
marketing and Sales
I assist in planning and executing Sales and Marketing
Strategies and responsible for Customer Relationships.
*6+ years of experience in marketing
Selvakumaran
Ex- Software Developer, FlixDrop CHMS
https://www.linkedin.com/in/selvakumaran-i-53bb9960
*Vellore Institute of Technology - Master of
Technology (M.Tech.), Sensor System Technology -
2014 - 2016
*Accel IT Academy,Bangalore - Post Graduate diploma,
Embedded systems - 2013 - 2014
*Kalasalingam Institute of Technology - Bachelor of
Engineering (B.E.), Electronics and Communications
Engineering - 2010 - 2013
*Arulmigu kalasalingam polytechnic college - Diploma,
Electronics and communication Engineering - 2007 -
2010
*ThoughtFocus - Senior Engineer - Oct 2024 - Present -
4 mos
*FlixDrop CHMS - Software Developer - May 2021 -
Sep 2024 - 3 yrs 5 mos
*Xpetize Technology Solutions - IIOT Engineer - Jan
2019 - Apr 2021 - 2 yrs 4 mos
*Embedded Engineer - Politron Technologies Pvt Ltd -
Feb 2018 - Dec 2018 - 11 mos

Selvakumaran
Embedded Systems
I develop robust Embedded Systems and handle the
Real-Time data from the source for the suppliment to
Application Development.
*Has left Flixdrop as on September 2024.
*He was Directly reporting to the Dharmendra. He was
taking care of taking care end-to-end of hardware.
Manu K Pillai
Embedded Solutions Architect, FlixDrop CHMS
https://www.linkedin.com/in/manu-k-pillai-6b18bb57/
*Master degree - Master of Computer Applications - M
*FlixDrop CHMS - Embedded Solutions Architect - Feb
2022 - Present - 3 yrs
*Stellapps Technologies Private Limited - Principal
Product Specialist - Jul 2018 - Feb 2022 - 3 yrs 8 mos
*ESSAE DIGITRONICS PVT LTD -- Manager-
Instrumentation - Feb 2011 - Feb 2016 - 5 yrs 1 mo

Manu K Pillai
Embedded Systems
I am responsible for Embedded Systems being in our
products. I try to find simpler approach for difficult
challenges.
*13+ yeaars of experience.
Vaishnao Prasad
Software Development Engineer
https://www.linkedin.com/in/vaishnao-prasad-8964343
-
*FlixDrop CHMS - Software Development Engineer

Vaishnao
Development Lead
I build intuitive User Interfaces for Web / Android
Applications with modern Web Technologies to
visualize the reports and analysis to users.
*Not much info on Linkedin
Samir
Software Developer, FlixDrop CHMS
https://www.linkedin.com/in/samir-81050961/
*NIT, Raipur - B.Tech, Electrical Engineering
Technologies/Technicians
*FlixDrop CHMS - Software Developer - Jul 2023 -
Present - 1 yr 7 mos
*FlixDrop CHMS - Software Developer Internship - Nov
2022 - Jun 2023 - 8 mos
*Aerial Telecom Solutions Pvt Ltd - Analyst Engineer -
Jan 2019 - Mar 2020 - 1 yr 3 mos

Samir
Backend Development Lead
I architect and build robust Server Side Solutions to
power seamless Data Processing and support high
performance functionalities for Web and Mobile
Applications.
*5 years of experience.
Divyendu Kumar
Founder & Director, PadUp Ventures
https://www.linkedin.com/in/divyendu-kumar/
*IIT Dhanbad - ISM - Engineering B. Tech
*IIM Calcutta - PGDM, Buisness Administartion (Post
Graduate)
*MIT-Columbia-Tuck - Post Graduation in Innovation
and Design Thinking, Design Thinking and Innovation -
Jun 2020 - Mar 2021
*Suhail Bahwan International Group - Managing
Director - Apr 2008 to Dec 2018 - 10 yrs 9 mos
*Tata Motors - Head Of International Business - May
1987 - Feb 2008 - 20 yrs 10 mos

Divyendu Kumar
Board Member
Founder & Director, PadUp Ventures Dubai, United
Arab Emirates
*Was an additional director from 12 July, 2021 till 3
Aug, 2021. He bacame a full time director on 3 Aug,
2021
*Designated Partner at PADUP VENTURES SERVICES
LLP, ELINA STARTUP SUPPORT LLP; Director/ Additional
director at CROWDPOUCH MARKETING SERVICES
PRIVATE LIMITED, PADUP VENTURES PRIVATE LIMITED
*Based in Dubai
Vivek Kumar Gautam
-
-
Amit Singh
-
*Linked in not found. No profile on Tracxn.
Anuja Agrawal
Research Head-Japan India, Asian Corporate Governanc
https://www.linkedin.com/in/anuja-agarwal-b8584330/
*IIMA - MBA Finance and Financial Management
Services - 2002 - 2004
*Certificate in ESG Investing - CFA UK - Issued Jul 2021
*Asian Corporate Governance Association (ACGA) -
Research Head-Japan India - Sep 2024 - Present - 5
mos
*Y2 Capital - Senior Analyst - Oct 2021 - Nov 2023 - 2
yrs 2 mos
*Trikon Asset Management Limited - Head Of Trading -
Sep 2018 - Jul 2021 - 2 yrs 11 mos
*BlackRock - Vice President - Jul 2017 - Sep 2018 - 1 yr
3 mos
*Asiya Investments - Senior Trader - Aug 2016 - Apr
2017 - 9 mos
*Macquarie Group - Senior manager - May 2009 - Jan
2011 - 1 yr 9 mos
*Morgan Stanley - Equity Derivatives Specialist - Mar
2007 - Dec 2008 - 1 yr 10 mos
*Merrill Lynch - Equity Derivatives Specialist - Apr 2004
- Mar 2007 - 3 yrs

-
*Invested in Flixdrop as an Angel investor.
*2 angel investments - Flixdrop and Bunkerfit (Online
platform offering employee wellness programs).
*No a director in another company
*Based out of Hong Kong SAR
Shree Narayan Singh
Managing Director, Biovet Private Limited
https://www.linkedin.com/in/shree-narayan-singh-466
*Ranchi veterinary school, ranchi - Indian veterinary
reseach institute, icar, govt of india, virology INRA
france, maison alfred vet school, lyon vet. school -
1968 - 1974
*Basantpur highersecondry school, bihar state, india -
High School, virology and immunology ,..vaccinology
biotechnology industrial level - 1965 - 1968
*Biovet Private Limited - Managing Director - Jan 2005
- Present - 20 yrs 1 mo
*Intervet - Technical Director - Jan 2000 - Dec 2004 - 5
yrs
*Hoechst Russel Vet Private Limited - Technical
Director - Jan 1998 - Dec 2000 - 3 yrs

Shree Narayan Singh


Mentor (Veterinary Science)
President medal for contribution in foot and mouth
disease domain in India. Ex-managing Director Biovet
Indian Veterinary Research Institute, ICAR, Govt. of
India
*Still the MD at Biovet as per linkedin.
https://www.zaubacorp.com/company/FlixDrop-Technology-Private-Limited/U72900KA2014PTC076304

Pankaj Thakar
Founder & Chief Mentor, PadUp Ventures Pvt Ltd
https://www.linkedin.com/in/pankajthakar/
*Massachusetts Institute of Technology - Certifictaion ,
Design ThinkingCertifictaion , Design Thinking - 2020 -
2020
*Massachusetts Institute of Technology - Big Data:
Making Complex Things Simpler A Certficate Course,
Data Analytics - 2014 - 2014
*Harvard Business School - Competing on Business
Analytics and Big Data 2014, Analytics and Big Data -
2014 - 2014
*Harvard Business School - Driving Digital and Social
Strategy 2013, Digital And Social Media Marketing -
2013 - 2013
*Harvard Business School - Harvard Business School
Executive Education, Building Global Enterprise - 2011
- 2011
*Harvard Business School - Effective Media Strategies,
Digital Media - 2011 - 2011
*Delhi University - B.Sc. Hins, Mathematics - 1980 -
1983
*Delhi University - B.Sc., Maths - 1980 - 1983
*Kendriya Vidyalaya - SSC, All - 1970 - 1980
*Massachusetts Institute of Technology -
Entrepreneurship/Entrepreneurial Studies
*Cancer innotech - Chief Mentor - Jul 2024 - Present -
7 mos
*Tensor Dynamics - Investor mentor - Sep 2022 -
Present - 2 yrs 5 mos
*Semantic Web Tech Private Limited - Investor mentor
- Apr 2022 - Present - 2 yrs 10 mos
*Feetwings - Investor mentor - Oct 2021 - Present - 3
yrs 4 mos
*Truescholar - Investor mentor - Apr 2021 - Present - 3
yrs 10 mos
*Credore - Investor mentor - Apr 2021 - Present - 3 yrs
10 mos
*Apiary CoE on Blockchain STPI Gurugram - Chief
Mentor - Jul 2020 - Present - 4 yrs 7 mos
*INTELLIWINS - Investor Mentor - Jun 2020 - Present -
4 yrs 8 mos
*Investor mentor - EpVi - Apr 2020 - Present - 4 yrs 10
mos
*FlixDrop CHMS - Investor mentor - Apr 2019 - Present
- 5 yrs 10 mos
*PadUp Ventures Pvt Ltd - Founder & Chief Mentor -
Jul 2015 - Present - 9 yrs 7 mos
*Metadome.ai - Investor mentor - Apr 2018 - Present -
6 yrs 10 mos
-

Pankaj Thakar
Mentor
Founder & Chief Mentor Padup Venture, Coach and
Mentor, Serial Entrepreneur, Harvard and MIT Alumni,
Knowledge Partner, NITI Aayog, STPI, IIMU, Meity
*Pankaj referred Flixdrop to Key Venture.
KA2014PTC076304
Company Brief
Sr. No Socia Media Platform Link
1 Tracxn https://platform.tracxn.com/a

2 LinkedIn Profile https://www.linkedin.com/comp

3 LinkedIn Profile Founder Dharmendra Kumar (Founder & CEO) - linkedin.com/in/dharmendra-kumar-54886

Uttiya Mukherjee (Co-Founder) - https://www.linkedin.com/in/uttiya-mukherjee/


Brij Nandan Prasad (Ex-Founder) - NA
4 Facebook https://www.facebook.com/flix

5 Twitter https://x.com/ChmsFlixdrop
6 Instagram -
7 Crunchbase https://www.crunchbase.com/or

8 F6S https://www.f6s.com/flixdropte

9 Company Website https://flixdrop.com/


10 Product https://flixdrop.com/cattle-hea
https://flixdrop.com/dairy-ma

https://flixdrop.com/supplier
11 Articles
TechCrunch -
YourStory -
Inc42 -
More…. -
12 Links https://www.youtube.com/wa

https://www.youtube.com/wat

https://www.youtube.com/wat
https://youtube.com/shorts/jB
13 Sunaina_Comments
Company Brief
Brief
Provider of cattle health monitoring and dairy farm management solutions
Flixdrop provides cattle health monitoring and dairy farm management solutions. It offers CHMS, a suite
of smart collars and data analysis solution. The smart collar on dairy cows collects data on multiple
activities including animal behaviour, estrus activity, chin-resting activity, feeding, and rumination
activities. The data can be accessed by users through its companion mobile application compatible with
smartphones, tablets, desktops, and laptops. It also offers DMS, a dairy management system which
enables users to create cattle groups and track their activities and production.

We are driving profitability for Cattle farmers through IOT & Artificial Intelligence
‘Milk’ contributes close to the 1/3rd of gross income of rural households. The livestock sector contributes
to 4% of India's GDP and the dairy sector comprises majority of share. Unfortunately, the sector in India is
mostly dominated by population beyond the reach of technological advancement for urban India. This
has resulted dealing with the dairy based business through perception and experience based decision
making. This trend is negatively impacting the productivity/ efficiency of the business model. The impact
happens majorly in 2 different ways (a) Missing the right biological window of Artificial insemination for
the cattle which is the cause of Milk generation and (b) Undiagnosed/late diagnosed health issues for the
cattle being the cause of immature deaths. Also, dairy, as a form of inventory management through
tracking/managing assets, is an under explored sector.
FlixDrop created an one stop solution to cater all such issues to support & help to increase farmer's
earning.
FOUNDER & CEO
As a technocrat turned Agri-tech founder, I bring a unique blend of technical expertise and passion for
agriculture to the table. With a background in Data Analytics and Computer Science, I understand the
power of technology to drive innovation and growth in the agricultural industry.

As the founder of Flixdrop Technology, I am leading the charge in developing cutting-edge solutions that
help farmers increase yields, reduce costs, and improve the sustainability of their operations. From
precision agriculture to data-driven decision making, we are leveraging the latest technologies to help
farmers thrive in an ever-changing landscape.

I am also committed to fostering a culture of continuous learning and improvement, both within my
company and in the broader Agri-tech community. Whether through mentorship, networking, or
partnerships, I believe that by working together, we can drive positive change in the agricultural industry.

If you share my passion for using technology to drive progress in agriculture, I would love to connect and
collaborate. Let's work together to build a brighter future for farmers and the planet.

Agri-Tech Startup Flixdrop Technology Private limited working as a bridge between Cows and their owner
using IOT and Artificial Intelligence driven Product company working in the area of Animal Health
Monitoring. Through our product, we are generating immense financial value to the Indian cattle farming
community by increasing the milk yield up to 100% where the available market potential in India is $1.5
Billion

Founder | 3 Recognitions from Govt. of India | 2 Recognitions from Big4 | IIM<IISc<AeSI


She said - it must happen by today EOD
I said - But why?
She Said: Its none of your business
REALIZATION**
Make it your own business!

Derived an used case of IOT & AI from rural deprived population of India for the sector which contributes
4% of GDP. Penetrating extreme rural nodes and shaping the product to help Cattle farmers lead a better
financial life with their healthy farm.
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Flix Drop is Bangalore based Product Company founded in Aug, 2014, with a vision of simplifying business
application services in the Mobile.
@ChmsFlixdrop
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FlixDrop Technology is a dairy farm management system intended to reduce healthcare costs through
early illness detection in cows.
CHMS - Cattle Health Monitoring Solution Cow Health & Fertility Monitoring
About FLIXDROP TECHNOLOGY PRIVATE LIMITED
A Bio-Agri Tech Company We are 24/7 for Dairy Animal welfare with Progressive Yojana. Our IOT & Deep
data driven and easy to manage cattle health solutions offer a wide range of benefits including: 1.
Improve cattles' health issues
2. Improve the farm productivity by observing cattles' heat detection on real time for 24/7 3. Manage and
track farm data from any places Our solution is based on Collar worn around the cow neck, which detects
individual cow heat and health events with ease, and, provides analysis and reports based on the data
gathered.

Our Working Modules, How CHMS Works


*SMART COLLARS - A smart collar comprised of Multiple sensors, mounted over the connecting nerve at
the cattle neck, tracks its physical behavior and health parameters 24/7 and stores the metadata onto the
device.
*GATEWAY - This device is an electronic hub with a microcontroller embedded in it. It helps the collected
data from individual collars to get transmitted into a cloud platform and run an ML computation.
*ALERT SYSTEM - After computation of the data in the cloud, it generates insights about the health
condition of individual cattle and forecasts about health and upcoming Heat window.
*MILK SUPPY SC ANALYSIS - Precise & dynamic data about the performance of each node of the milk
procurement channel is highly relevant for decision making.
Top Product Features
*HEAT ALERT - Remote Heat Alert 6-8 Hrs. Prior the Heat Window to farmers mobile phone by App
notification / SMS / Call.
*HEALTH ALERT - Remote Heat Alert 6-8 Hrs. Prior the Heat Window to farmers mobile phone by App
notification / SMS / Call.
*MILK STATISTICS - Animal wise periodic milk collection alert. Alternate feed, nourishment
recommendation for improving milk production
*DAIRY ECOSYSTEM - Find all your dairy needs with user review & FD recommendation. Book your service
in one click.
*NUTRITION/FEED SUGGESTION - Automated Remote Health Alert before the manual observation of
Symptoms of Illness
*CLIMATE IMPACT ALERT - We closely track sudden spikes in Temperature and Humidity. Accordingly
precaution alert shared
*ANIMAL LOCATION TRACKING - Get Alert as soon as your animal crosses defined boundary to reduce risk
of loosing the animal
*DAIRY MANAGEMENT SOLUTION - DMS is multi-feature solution keeping track of all relevant animal info
& sets important reminders
*REMOTE VET CONSULTATION - On-Demand remote Veterinary Doctor consultation available in 30 Mins
notice

Customers Testimonials
"I've been using CHMS system for a year. Milk yield is 15% higher than last year and we have not missed
single heat in 2020"
Sandeep Bhardwaj - Sri Krishna Dairy Farm - Farm Manager

Cattle Health Monitoring Solution

What is CHMS?
CHMS is a multi-metric, cloud-based ‘Smart Collar’ for dairy cows which improves the efficiency of farm
breeding programs and reduces health care costs through early illness detection.

How it works
CHMS uses a multi-metric analysis on each individual cows behaviour enabling more accurate and timely
heat detection.
*Pre-breeding, CHMS identifies both cystic and non-cycling cows enabling early intervention and
treatment.
*Combining pre –breeding analysis with post partum health detection and a 96% heat detection rate
ensures that CHMS can maximise your 3 and 6 week submission rates.
*CHMS monitors a cows feeding and nutrition/feed behaviour, compares this to her usual behaviour and
to that of the rest of the herd.
Reproductive Management
*Pre breeding analysis​
*Estrus Detection ​
*Pregnancy Check List​

Health Management
*Reactive - monitoring each cows health index and generating alerts for sick cows
*Proactive - providing reports on your herds progress and status
*Monitoring Treatment Effectiveness

CHMS App
*The CHMS application runs on your smart phone, desktop or tablet 24/7 from anywhere
*Notification Alerts are categorized as per action required (Heat, Health, Productivity etc.)
*Customized alerts needs farm owner’s conformation and Action
*Battery Life monitoring and Hardware performance status
*Automatic software updates will be available
*Interactive performance Dashboard
*Friendly User Interface built with Native Indian languages
*Available on both android and iOS platform
Dairy Management Solution

Dashboard - DMS Dashboard will present the overview of the farm.


*List the no of cattle's for each group
*Admin will be able to create the cattle group as per choice
*Graphical representation of daily produced milk
*Date filter to view details
*Insert or update the milk entry of a cow for a day

Cattle list - DMS Dashboard view will present the overview of the farm.
*List all the cattle of a category in form of grid
*User will also be able to search a cattle using it's tag no
*User also will be able to visualize the list of all cattles in physical location like a ward or shade.
*This will help to accomplish the location wise tasks and avoid mistakes.

New cattle - A very user friendly input form to make a new entry of cattle. User will be to insert the
every information about a cattle like:
*General info
*Family Info
*Health info
*Reason of exit like death/lost/sold
*Special note

Cattle details - This view will present the detailed information of a cattle. User can find also the
treatment history, milking history and police case here.

User and ward management


*User management enables admins to control user access. Admin will be able to create users and user
groups with different access control. Each user will be able to login to the portal and access their own
dashboard.
*Ward management enables admins to manage the wards. Admin will be able to create as many ward
the farm needs.

Supplier Management Dashboard

[For Procurement Farms & Co-operative Managers] Challenges faced by Procurement

*Planning of dairy products in the factory remains difficult because of less visibility of the volume of milk
that can be procured.
*Since the ownership of the animals and the following productivity remains in control of individual
farmers, having control over supply chain productivity becomes impossible.
*Rural Cold Chains for procuring milk are highly fragmented.
*Forecasting the volume of milk possible to procure at a given time is highly difficult for a procurement
farm.
Service Booking System

What is SBS?
An unorganized Dairy eco system has a huge dependency on credible AI technicians. The non-availability
of good AI technicians & the event of missing reported time window are major reasons that cause failed
insemination.
*One stop access through mobile App, Website
*Medicine, Equipment, Feed, Semen allotment with detailed traceability
*Automated task assignment to the Co-Operative Vet and Insemination
*On Demand Milking hardware in Buy/Rental basis – Integrated CHMS software

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*A Private Dairy Farms with CHMS installed
*This video show how the colars look the the cattlle
*How to Increase Cow Milk Yield
*The CHMS device supervises the cattle for 24 hrs a day and gives notifications about the cattle's health
and heat period on the mobile app.
*Due to the timely notofications the Dairy cow farmer are able to medical needs and are able to
inseminat the cattle to increase milk production and the lifespan. "Inseminate" means, to introduce
semen into (a woman or a female animal) by natural or artificial means.
*The AI technician and Veterinary doctor also gets notification about the cattles health

*Cattle Health Monitoring Systems


*India is the largest milk producer in the world, but still far behind when it comes to productivity or
profitability of a diary farm. Dairy cow farming faces various challenges which show a severe economic
pressure ride on dairy cow farmers. Profitibility of a diary farm depends on the milk production also
which is influenced by various factors such as cow's calving, Unidentified diseases, reproductive cycles,
high mortality rate and lower breading of cattle.
*CHMS - Cattle health monitoring solution is a cloud based health monitoring solution for daiiry cows
which improves the efficiency of the farm bredding programs and reduces healthcare cost through early
illness detection through early inlace detection.
*Dairy cow illnesses incclude -
- Mastitis -
- Ketosis -
- Metritis -
- Lameness -
- Photosensitivity -
- Displaced -
- Abomasums -
- Black Quarter -
*In every millisecond the cow behaviour is monitored by smart collar to determine optimim insemination
time, cow health ststus, Lameness and heat stress
*CHMS work in indoor and at ourdoor. The gateway recieves data recognition from the cow and send it to
CHMS analytical engin on thhe cloud via internet, following a Multi Metric Analysis.
*If a cow is identified to be in Heat cysticanoestrus or unwell, an alert will be sent by message or on
CHMS app
*The Multi Metric Analysis has given CHMS an a unique ability to workout accurately the health and
reproductive status of each cow inabiliy the CHMS in becoming the most advanced heat detection and
health monitoring solution in the world.
*CHMS can be A game changer in the dairy cow farms

*CHMS APP Demo


*Flixdrop has not been featured in any news article
*20 subscribers on the youtube channel.
*In the video "How to Increase Cow Milk Yield" they mention something about an AI technician. We need
to ask the specifics to the entrepreneur.
*started a youtube podcast on 5 Jun, 2021. Posted 1 introduction video, and then did not continue
posting.

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