What is Data Visualization and Why is It

Important?
Data visualization is the graphical representation of information and data. By
using visual elements like charts, graphs, and maps, data visualization tools
provide an accessible way to see and understand trends, outliers, and
patterns in data.

This practice is crucial in the data science process, as it helps to make data
more understandable and actionable for a wide range of users, from business
professionals to data scientists.
Table of Content
 What is Data Visualization?
 Why is Data Visualization Important?
o 1. Data Visualization Discovers the Trends in Data
o 2. Data Visualization Provides a Perspective on the Data
o 3. Data Visualization Puts the Data into the Correct Context
o 4. Data Visualization Saves Time
o 5. Data Visualization Tells a Data Story
 Types of Data Visualization Techniques
 Tools for Visualization of Data
 Advantages and Disadvantages of Data Visualization
 Best Practices for Visualization Data
 Use-Cases and Applications of Data Visualization
What is Data Visualization?
Data visualization translates complex data sets into visual formats that are
easier for the human brain to comprehend. This can include a variety of visual
tools such as:
 Charts: Bar charts, line charts, pie charts, etc.
 Graphs: Scatter plots, histograms, etc.
 Maps: Geographic maps, heat maps, etc.
 Dashboards: Interactive platforms that combine multiple visualizations.
The primary goal of data visualization is to make data more accessible and
easier to interpret, allowing users to identify patterns, trends, and outliers
quickly. This is particularly important in the context of big data, where the
sheer volume of information can be overwhelming without
effective visualization techniques.
Types of Data for Visualization
Performing accurate visualization of data is very critical to market research
where both numerical and categorical data can be visualized, which helps
increase the impact of insights and also helps in reducing the risk of analysis
paralysis. So, data visualization is categorized into the following categories:
 Numerical Data
 Categorical Data
Let’s understand the visualization of data via a diagram with its all categories.

To read more on this refer to: Categories of Data Visualization

Why is Data Visualization Important?
Let’s take an example. Suppose you compile visualization data of the
company’s profits from 2013 to 2023 and create a line chart. It would be very
easy to see the line going constantly up with a drop in just 2018. So you can
observe in a second that the company has had continuous profits in all the
years except a loss in 2018.
It would not be that easy to get this information so fast from a data table. This
is just one demonstration of the usefulness of data visualization. Let’s see
some more reasons why visualization of data is so important.
1. Data Visualization Discovers the Trends in Data
The most important thing that data visualization does is discover the trends in
data. After all, it is much easier to observe data trends when all the data is laid
out in front of you in a visual form as compared to data in a table. For example,
the screenshot below on visualization on Tableau demonstrates the sum of
sales made by each customer in descending order. However, the color red
denotes loss while grey denotes profits. So it is very easy to observe from this
visualization that even though some customers may have huge sales, they are
still at a loss. This would be very difficult to observe from a table.

2. Data Visualization Provides a Perspective on the Data

Visualizing Data provides a perspective on data by showing its meaning in the
larger scheme of things. It demonstrates how particular data references stand
concerning the overall data picture. In the data visualization below, the data
between sales and profit provides a data perspective concerning these two
measures. It also demonstrates that there are very few sales above 12K and
higher sales do not necessarily mean a higher profit.
3. Data Visualization Puts the Data into the Correct Context
It isn’t easy to understand the context of the data with data visualization. Since
context provides the whole circumstances of the data, it is very difficult to grasp
by just reading numbers in a table. In the below data visualization on Tableau,
a TreeMap is used to demonstrate the number of sales in each region of the
United States. It is very easy to understand from this data visualization that
California has the largest number of sales out of the total number since the
rectangle for California is the largest. But this information is not easy to
understand outside of context without visualizing data.
4. Data Visualization Saves Time
It is definitely faster to gather some insights from the data using data
visualization rather than just studying a chart. In the screenshot below on
Tableau, it is very easy to identify the states that have suffered a net loss rather
than a profit. This is because all the cells with a loss are coloured red using a
heat map, so it is obvious states have suffered a loss. Compare this to a normal
table where you would need to check each cell to see if it has a negative value
to determine a loss. Visualizing Data can save a lot of time in this situation!
5. Data Visualization Tells a Data Story
Data visualization is also a medium to tell a data story to the viewers. The
visualization can be used to present the data facts in an easy-to-understand
form while telling a story and leading the viewers to an inevitable conclusion.
This data story, like any other type of story, should have a good beginning, a
basic plot, and an ending that it is leading towards. For example, if a data
analyst has to craft a data visualization for company executives detailing the
profits of various products, then the data story can start with the profits and
losses of multiple products and move on to recommendations on how to tackle
the losses.
To find out more points please refer to this article: Why is Data Visualization so
Important?
Now, that we have understood the basics of Data Visualization, along with its
importance, now will be discussing the Advantages, Disadvantages and Data
Science Pipeline (along with the diagram) which will help you to understand
how data is compiled through various checkpoints.
Types of Data Visualization Techniques
Various types of visualizations cater to diverse data sets and analytical goals.
1. Bar Charts: Ideal for comparing categorical data or displaying
frequencies, bar charts offer a clear visual representation of values.
2. Line Charts: Perfect for illustrating trends over time, line charts connect
data points to reveal patterns and fluctuations.
3. Pie Charts: Efficient for displaying parts of a whole, pie charts offer a
simple way to understand proportions and percentages.
4. Scatter Plots: Showcase relationships between two variables, identifying
patterns and outliers through scattered data points.
5. Histograms: Depict the distribution of a continuous variable, providing
insights into the underlying data patterns.
6. Heatmaps: Visualize complex data sets through color-coding,
emphasizing variations and correlations in a matrix.
7. Box Plots: Unveil statistical summaries such as median, quartiles, and
outliers, aiding in data distribution analysis.
8. Area Charts: Similar to line charts but with the area under the line filled,
these charts accentuate cumulative data patterns.
9. Bubble Charts: Enhance scatter plots by introducing a third dimension
through varying bubble sizes, revealing additional insights.
10. Treemaps: Efficiently represent hierarchical data structures, breaking
down categories into nested rectangles.
11. Violin Plots: Violin plots combine aspects of box plots and kernel
density plots, providing a detailed representation of the distribution of data.
12. Word Clouds: Word clouds are visual representations of text data
where words are sized based on their frequency.
13. 3D Surface Plots: 3D surface plots visualize three-dimensional data,
illustrating how a response variable changes in relation to two predictor
variables.
14. Network Graphs: Network graphs represent relationships between
entities using nodes and edges. They are useful for visualizing connections
in complex systems, such as social networks, transportation networks, or
organizational structures.
15. Sankey Diagrams: Sankey diagrams visualize flow and quantity
relationships between multiple entities. Often used in process engineering
or energy flow analysis.
Visualization of data not only simplifies complex information but also
enhances decision-making processes. Choosing the right type of visualization
helps to unveil hidden patterns and trends within the data, making informed
and impactful conclusions.
Tools for Visualization of Data
The following are the 10 best Data Visualization Tools
1. Tableau
2. Looker
3. Zoho Analytics
4. Sisense
5. IBM Cognos Analytics
6. Qlik Sense
7. Domo
8. Microsoft Power BI
9. Klipfolio
10. SAP Analytics Cloud
To find out more about these tools please refer to this article: Best Data
Visualization Tools
Advantages and Disadvantages of Data Visualization
Advantages of Data Visualization:
 Enhanced Comparison: Visualizing performances of two elements or
scenarios streamlines analysis, saving time compared to traditional data
examination.
 Improved Methodology: Representing data graphically offers a superior
understanding of situations, exemplified by tools like Google Trends
illustrating industry trends in graphical forms.
 Efficient Data Sharing: Visual data presentation facilitates effective
communication, making information more digestible and engaging
compared to sharing raw data.
 Sales Analysis: Data visualization aids sales professionals in
comprehending product sales trends, identifying influencing factors
through tools like heat maps, and understanding customer types,
geography impacts, and repeat customer behaviors.
 Identifying Event Relations: Discovering correlations between events
helps businesses understand external factors affecting their performance,
such as online sales surges during festive seasons.
 Exploring Opportunities and Trends: Data visualization empowers
business leaders to uncover patterns and opportunities within vast
datasets, enabling a deeper understanding of customer behaviors and
insights into emerging business trends.
Disadvantages of Data Visualization:
 Can be time-consuming: Creating visualizations can be a time-
consuming process, especially when dealing with large and complex
datasets.
 Can be misleading: While data visualization can help identify patterns
and relationships in data, it can also be misleading if not done correctly.
Visualizations can create the impression of patterns or trends that may not
exist, leading to incorrect conclusions and poor decision-making.
 Can be difficult to interpret: Some types of visualizations, such as those
that involve 3D or interactive elements, can be difficult to interpret and
understand.
 May not be suitable for all types of data: Certain types of data, such as
text or audio data, may not lend themselves well to visualization. In these
cases, alternative methods of analysis may be more appropriate.
 May not be accessible to all users: Some users may have visual
impairments or other disabilities that make it difficult or impossible for them
to interpret visualizations. In these cases, alternative methods of
presenting data may be necessary to ensure accessibility.
Best Practices for Visualization Data
Effective data visualization is crucial for conveying insights accurately. Follow
these best practices to create compelling and understandable visualizations:
1. Audience-Centric Approach: Tailor visualizations to your audience’s
knowledge level, ensuring clarity and relevance. Consider their familiarity
with data interpretation and adjust the complexity of visual elements
accordingly.
2. Design Clarity and Consistency: Choose appropriate chart types,
simplify visual elements, and maintain a consistent color scheme and
legible fonts. This ensures a clear, cohesive, and easily interpretable
visualization.
3. Contextual Communication: Provide context through clear labels, titles,
annotations, and acknowledgments of data sources. This helps viewers
understand the significance of the information presented and builds
transparency and credibility.
4. Engaging and Accessible Design: Design interactive features
thoughtfully, ensuring they enhance comprehension. Additionally, prioritize
accessibility by testing visualizations for responsiveness and
accommodating various audience needs, fostering an inclusive and
engaging experience.
Use-Cases and Applications of Data Visualization
1. Business Intelligence and Reporting
In the realm of Business Intelligence and Reporting, organizations leverage
sophisticated tools to enhance decision-making processes. This involves the
implementation of comprehensive dashboards designed for tracking key
performance indicators (KPIs) and essential business metrics. Additionally,
businesses engage in thorough trend analysis to discern patterns and
anomalies within sales, revenue, and other critical datasets. These visual
insights play a pivotal role in facilitating strategic decision-making,
empowering stakeholders to respond promptly to market dynamics.
2. Financial Analysis
Financial Analysis in the corporate landscape involves the utilization of visual
representations to aid in investment decision-making. Visualizing stock prices
and market trends provides valuable insights for investors. Furthermore,
organizations conduct comparative analyses of budgeted versus actual
expenditures, gaining a comprehensive understanding of financial
performance. Visualizations of cash flow and financial statements contribute
to a clearer assessment of overall financial health, aiding in the formulation of
robust financial strategies.
3. Healthcare
Within the Healthcare sector, the adoption of visualizations is instrumental in
conveying complex information. Visual representations are employed to
communicate patient outcomes and assess treatment efficacy, fostering a
more accessible understanding for healthcare professionals and
stakeholders. Moreover, visual depictions of disease spread and
epidemiological data are critical in supporting public health efforts. Through
visual analytics, healthcare organizations achieve efficient allocation and
utilization of resources, ensuring optimal delivery of healthcare services.
4. Marketing and Sales
In the domain of Marketing and Sales, data visualization becomes a powerful
tool for understanding customer behavior. Segmentation and behavior
analysis are facilitated through visually intuitive charts, providing insights that
inform targeted marketing strategies. Conversion funnel visualizations offer a
comprehensive view of the customer journey, enabling organizations to
optimize their sales processes. Visual analytics of social media engagement
and campaign performance further enhance marketing strategies, allowing for
more effective and targeted outreach.
5. Human Resources
Human Resources departments leverage data visualization to streamline
processes and enhance workforce management. The development of
employee performance dashboards facilitates efficient HR operations.
Workforce demographics and diversity metrics are visually represented,
supporting inclusive practices within organizations. Additionally, analytics for
recruitment and retention strategies are enhanced through visual insights,
contributing to more effective talent management.
Data Visualization in Big Data
In the contemporary landscape of information management, the synergy
between data visualization and big data has become increasingly crucial for
organizations seeking actionable insights from vast and complex datasets.
Data visualization, through graphical representation techniques such as
charts, graphs, and heatmaps, plays a pivotal role in distilling intricate
patterns and trends inherent in massive datasets.
 It acts as a transformative bridge between raw data and meaningful
insights, enabling stakeholders to comprehend complex relationships and
make informed decisions.
 In tandem, big data, characterized by the exponential growth and diversity
of information, provides the substantive foundation for these visualizations.
As organizations grapple with the challenges and opportunities presented by
the sheer volume, velocity, and variety of data, the integration of data
visualization becomes an indispensable strategy for extracting value and
fostering a deeper understanding of complex information. The marriage of
data visualization and big data not only enhances interpretability but also
empowers decision-makers to derive actionable intelligence from the vast
reservoirs of information available in today’s data-driven landscape.
Conclusion
Data visualization serves as a cornerstone in the modern landscape of
information interpretation. Its ability to transform complex data into
comprehensible visual formats, such as charts and graphs, is instrumental in
facilitating better decision-making processes across various sectors.
 The Role of Visual Perception in Data

It is said that a picture is worth a thousand words. Why is it that we can understand complex information on a
visual but not from rows of tabular data? The answer to this lies in understanding visual perception and a little
bit about human memory.

So grab a cup of your favorite drink and read on.

This is what we will cover:

1. What is visual perception?

2. How does visual perception affect data visualization?
3. The power of data visualization
4. How human memory works and why is this important to visualization?
What is visual perception?
Wikipedia defines Visual perception as the ability to interpret the surrounding environment by processing
information that is contained in visible light. The resulting perception is also known as eyesight, sight, or vision.
How does visual perception affect data visualization?
The main purpose of data visualization is to aid in good decision making. To make good decisions, we need to
be able to understand trends, patterns, and relationships from a visual. This is also known as drawing insights
from data. Now here is the tricky part, we don’t see images with our eyes; we see them with our brains. The
experience of visual perception is in fact what goes on inside our brains when we see a visual.

Let’s understand a little bit more about visual perception. There are 3 key points to note:

1. Visual perception is selective. As you can imagine, if we tune our awareness to everything, we will be very
soon overwhelmed. So we selectively pay attention to things that catch our attention.
2. Our eyes are drawn to familiar patterns. We see what we expect to see. Hence visualization must take into
account what people know and expect.
3. Our working memory is very limited. We will go in depth about memory in a bit, but just understand that we
can hold a very limited amount of information in our memory when looking at a visual.

Data visualization is in many some ways an external aid to support our working memory.

The power of data visualization

Remember how some visuals give you an “Aha moment” instantly? These visuals correspond naturally to the
workings of visual perception and cognition. What does that mean? Ok, let’s break this down.

Visual perception is the act of seeing a visual or an image. This is handled by visual cortex located at the rear
of the brain. The visual cortex is extremely fast and efficient.
Cognition is the act of thinking, of processing information, making comparisons and examining relationships.
This is handled by the cerebral cortex located at the front of the brain. The cerebral cortex is much slower and
less efficient.
Here is where the magic happens. Data visualization shifts the balance between perception and cognition to
use our brain’s capabilities to its advantage. This means more use of visual perception and lesser use of
cognition.
 How do we achieve this? Before we answer this question, we need to understand how our memory works.

How human memory works and why is this important to visualization?

There are 3 types of memories that process information in our brain-

1. Iconic memory or Sensory memory

2. Working memory
3. Long term memory

The long term memory is where things we memorize or remember are stored. The iconic and working memories
are the ones that interact with visualizations, so let’s look at them in depth.

Iconic memory or Sensory memory:

When we see a visual, the information remains in the iconic memory for a tiny period of time, less than a
second. We process and store information automatically in this fraction of a second. This process is
called preattentive processing and it happens automatically, even before we pay attention to the information.
The preattentive process detects several visual attributes. Hence understanding how to make a particular
attribute stand out can help us create visuals that emphasize on the more important information.
Working memory or Short term memory:
This is the memory we use when we are actually working with a visual. The sensory information that is of
interest to us is processed in the working memory. Information stays here for about a minute and the capacity of
our working memory is between 5 to 9 similar items (Miller’s Law).
The capacity of our working memory can be increased by a process called Chunking, which is grouping similar
items together.
Data visualizations take advantage of chunking. When information is displayed in the form of visuals that
show meaningful patterns, more information can be chunked together. Hence, when we look at a visual, we can
process a great deal more information than what we can when looking at the data in the form of a table.

For a visualization to be effective, we need to pay attention to not providing more data than what our brains can
process. It is also important to display the visual on a screen or a single location, such that we can see it without
having to scroll or bounce back and forth between multiple locations.

Conclusion

This is the real power of visualization – the ability to get across lot more complex information than what our
visual or verbal memory can generally hold.
In part 2 of this post, we will see how to interact with our sensory memory and preattentive processing.
 Types of Data Visualization Charts: From Basic
to Advanced

Data Visualization Charts is a method of presenting information and data in a visual
way using graphical representation elements like charts, graphs and maps. These visual
elements help users easily understand complex datasets quickly and efficiently. There
are many different types of visualization charts, each best suited for different data types
and analysis of data provided.
From simple bar graphs to intricate network diagrams, there's a vast array of data
visualization charts available to suit different data types and analysis goals.
Table of Content
 Basic Charts for Data Visualization
 Advanced Charts for Data Visualization
 Visualization Charts for Textual and Symbolic data
 Temporal and Trend Charts Data Visualization
In this comprehensive guide, we'll explore about the different types of data
visualization charts and understand when to use which Data Visualization Charts tool
with details of each type of Visualization Charts and examples.
Basic Charts for Data Visualization
Basic charts function foundational tools in information visualization, offering
trustworthy insights into datasets. Best data visualization charts are:
 Bar Chart
 Line Chart
 Pie Chart
 Scatter Plot
 Histogram
These basic charts are the basis for deeper data analysis and are vital for conveying
statistics correctly. Python libraries like Matplotlib and Seaborn provide robust guide
for creating these fundamental visualizations conveniently, enabling users to explore
their statistics intuitively.
1. Bar Charts
Bar charts are one of the common visualization tool, used to symbolize and compare
express facts by way of showing square bars. A bar chart has X and Y Axis where the
X Axis represents the types and the Y axis represents the price. The top of the bar
represents the price for that class at the y-axis. Longer bars suggest better values.
There are various types of Bar charts like horizontal bar chart, Stacked bar chart,
Grouped bar chart and Diverging bar Chart.
When to Use Bar Chart:
 Comparing Categories: Showcasing contrast among distinct categories to
evaluate, summarize or discover relationship in the information.
 Ranking: When we've got records with categories that need to be ranked with
highest to lowest.
 Relationship between categories: When you have a dataset with multiple specific
variables, bar chart can help to display courting between them, to discover patterns
and tendencies.
2. Line Charts
Line chart or Line graph is used to symbolize facts through the years series. It
presentations records as a series of records points called as markers, connected with the
aid of line segments showing the between values over the years. This chart is normally
used to evaluate developments, view patterns or examine charge moves.
When to Use Line Chart:
 Line charts can be used to analyse developments over individual values.
 Line charts also are utilized in comparing trends among more than one facts series.
 Line chart is high-quality used for time series information.
3. Pie Charts
A pie chart is a round records visualization tool, this is divided into slices to symbolize
numerical percentage or percentages of an entire. Each slice in pie chart corresponds to
a category in the dataset and the perspective of the slice is proportional to the share it
represents. Pie charts are only valid with small variety of categories. Simple Pie chart
and Exploded Pie charts are distinctive varieties of Pie charts.
When to Use Pie Chart:
 Pie charts are used to show specific facts to expose the proportion of elements to the
whole. It is used to depict how exclusive classes make up a total pleasant.
 Useful in eventualities where statistics has small range of classes.
 Useful in emphasizing a particular category by way of highlighting a dominant
slice.
4. Scatter Chart (Plots)
A scatter chart or scatter plot chart is a effective information visualization device,
makes use of dots to symbolize information factors. Scatter chart is used to display and
examine variables which enables find courting between the ones variables. Scatter
chart uses axes, X and Y. X-Axis represents one numerical variable and Y-axis
represents another numerical variable. The variable on X-axis is independent and
plotted against the dependent variable in Y-axis. Type of scatter chart consists of
simple scatter chart, scatter chart with trendline and scatter chart with coloration
coding.
When to Use Scatter Chart:
 Scatter charts are awesome for exploring dating between numerical variables and in
identifying traits, outliers and subgroup variations.
 It is used while we've got to plot two sets of numerical statistics as one collection of
X and Y coordinates.
 Scatter charts are satisfactory used for identifying outliers or unusual remark for
your facts.
5. Histogram
A histogram represents the distribution of numerical facts by using dividing it into
periods (packing containers) and displaying the frequency of records as bars. It is
commonly used to visualize the underlying distribution of a dataset and discover styles
inclusive of skewness, valuable tendency, and variability. Histograms are treasured
gear for exploring facts distributions, detecting outliers, and assessing records great.
When to Use Histogram:
 Distribution Visualization: Histograms are best for visualizing the distribution of
numerical information, allowing customers to recognize the unfold and shape of the
records.
 Data Exploration: They facilitate records exploration by using revealing patterns,
trends, and outliers inside datasets, aiding in hypothesis generation and information-
pushed decision-making.
 Quality Control: Histograms assist assess statistics first-class by way of
identifying anomalies, errors, or inconsistencies inside the facts distribution,
enabling facts validation and cleaning strategies.
Advanced Charts for Data Visualization
Different types of data visualization charts, offer advanced charts that provide
customers, many powerful tools to explore complicated datasets and extract precious
insights. These superior charts empowers to analyze, interpret, and understand complex
information structures and relationships efficiently.
 Heatmap
 Area Chart
 Box Plot (Box-and-Whisker Plot)
 Bubble Chart
 Tree Map
 Parallel Coordinates
 Choropleth Map
 Sankey Diagram
 Radar Chart (Spider Chart)
 Network Graph
 Donut Chart
 Gauge Chart
 Sunburst Chart
 Hexbin Plot
 Violin Plot
1. Heatmap
A heatmap visualizes statistics in a matrix layout the usage of colors to symbolize the
values of person cells. It is good for figuring out patterns, correlations, and variations
within big datasets. Heatmaps are usually utilized in fields together with finance for
portfolio analysis, in biology for gene expression analysis, and in advertising for
customer segmentation.
When to Use heatmap:
 Identify Clusters: Heatmaps help become aware of clusters or groups inside
datasets, helping in segmentation and concentrated on techniques.
 Correlation Analysis: They are useful for visualizing correlations between
variables, assisting to discover relationships and traits.
 Risk Assessment: Heatmaps are precious for chance assessment, which include
figuring out high-hazard regions in monetary portfolios or detecting anomalies in
community visitors.
2. Area Chart
An area chart displays data trends over time by filling the area beneath lines. It is
effective for illustrating cumulative adjustments and comparing multiple classes
simultaneously. Area charts are typically utilized in finance for monitoring stock
prices, in weather technological know-how for visualizing temperature developments,
and in challenge control for monitoring development through the years.
When to Use Area charts:
 Tracking Trends: Area charts are appropriate for tracking traits and adjustments
over time, making them precious for historic records evaluation.
 Comparative Analysis: They permit for clean contrast of multiple classes or
variables over the equal time period.
 Highlighting Patterns: Area charts assist spotlight styles, such as seasonality or
cyclical tendencies, in time-collection facts.
3. Box Plot (Box-and-Whisker Plot)
A box plot provides a concise precis of the distribution of numerical facts, such as
quartiles, outliers, and median values. It is beneficial for identifying variability,
skewness, and capacity outliers in datasets. Box plots are typically utilized in statistical
analysis, exceptional manipulate, and statistics exploration.
When to Use Box Plots:
 Identify Outliers: Box plots assist discover outliers and extreme values within
datasets, helping in information cleansing and anomaly detection.
 Compare Distributions: They permit contrast of distributions between specific
groups or categories, facilitating statistical analysis.
 Visualize Spread: Box plots visualize the spread and variability of information,
providing insights into the distribution's form and traits.
4. Bubble Chart
A bubble chart represents records points as bubbles, in which the dimensions and/or
colour of every bubble deliver additional facts. It is powerful for visualizing three-
dimensional facts and comparing more than one variables simultaneously. Bubble
charts are commonly used in finance for portfolio evaluation, in marketing for market
segmentation, and in biology for gene expression evaluation.
When to Use bubble chart:
 Multivariate Analysis: Bubble charts permit for multivariate evaluation, permitting
the contrast of 3 or greater variables in a unmarried visualization.
 Size and Color Encoding: They leverage size and coloration encoding to deliver
extra information, such as fee or class, enhancing records interpretation.
 Relationship Visualization: Bubble charts help visualize relationships between
variables, facilitating pattern identification and fashion analysis.
5. Tree Map
A tree map presentations hierarchical facts the usage of nested rectangles, where the
size of each rectangle represents a quantitative price. It is effective for visualizing
hierarchical systems and comparing proportions in the hierarchy. Tree maps are
generally utilized in finance for portfolio evaluation, in facts visualization for
displaying report listing systems, and in advertising and marketing for visualizing
marketplace share.
When to Use Tree Map:
 Hierarchical Representation: Tree maps excel at representing hierarchical records
structures, making them suitable for visualizing organizational hierarchies or nested
classes.
 Proportion Comparison: They permit comparison of proportions inside
hierarchical systems, aiding in expertise relative sizes and contributions.
 Space Efficiency: Tree maps optimize area utilization by using packing rectangles
efficiently, taking into account the visualization of large datasets in a compact
layout.
6. Parallel Coordinates
Parallel coordinates visualize multivariate statistics through representing every
information point as a line connecting values across multiple variables. They are useful
for exploring relationships among variables and figuring out styles or trends. Parallel
coordinates are generally used in data evaluation, gadget learning, and sample
popularity.
When to Use Parallel Coordinates:
 Multivariate Analysis: Parallel coordinates enable the analysis of multiple
variables simultaneously, facilitating sample identification and fashion evaluation.
 Relationship Visualization: They help visualize relationships among variables,
such as correlations or clusters, making them precious for exploratory records
analysis.
 Outlier Detection: Parallel coordinates resource in outlier detection by identifying
facts factors that deviate from the general sample, assisting in anomaly detection
and statistics validation.
7. Choropleth Map
A choropleth map uses shade shading or styles to symbolize statistical records
aggregated over geographic regions. It is generally used to visualise spatial
distributions or variations and identify geographic patterns. Choropleth maps are
broadly used in fields which includes demography for populace density mapping, in
economics for income distribution visualization, and in epidemiology for disease
prevalence mapping.
When to Use Choropleth Map:
 Spatial Analysis: Choropleth maps are best for spatial analysis, permitting the
visualization of spatial distributions or variations in records.
 Geographic Patterns: They help become aware of geographic styles, which
include clusters or gradients, in datasets, aiding in fashion analysis and decision-
making.
 Comparison Across Regions: Choropleth maps allow for clean evaluation of
information values throughout one of a kind geographic regions, facilitating local
evaluation and coverage planning.
8. Sankey Diagram
A Sankey diagram visualizes the flow of facts or assets among nodes the use of
directed flows and varying widths of paths. It is useful for illustrating complex
structures or methods and figuring out drift patterns or bottlenecks. Sankey diagrams
are typically utilized in power glide evaluation, in deliver chain control for visualizing
material flows, and in net analytics for consumer float evaluation.
When to Use Sankey Diagram:
 Flow Visualization: Sankey diagrams excel at visualizing the float of information
or resources among nodes, making them valuable for information complex
structures or processes.
 Bottleneck Identification: They help perceive bottlenecks or regions of
inefficiency within structures by using visualizing flow paths and magnitudes.
 Comparative Analysis: Sankey diagrams permit evaluation of go with the flow
patterns between distinct scenarios or time periods, assisting in overall performance
evaluation and optimization.
9. Radar Chart (Spider Chart)
A radar chart shows multivariate information on a two-dimensional aircraft with a
couple of axes emanating from a primary point. It is beneficial for comparing a couple
of variables across distinct categories and identifying strengths and weaknesses. Radar
charts are usually utilized in sports for overall performance analysis, in market studies
for emblem perception mapping, and in selection-making for multi-criteria decision
evaluation.
When to Use Radar Chart:
 Multi-Criteria Comparison: Radar charts permit for the evaluation of more than
one criteria or variables across extraordinary classes, facilitating choice-making and
prioritization.
 Strengths and Weaknesses Analysis: They assist discover strengths and
weaknesses within categories or variables with the aid of visualizing their relative
overall performance.
 Pattern Recognition: Radar charts useful resource in pattern recognition via
highlighting similarities or variations between classes, assisting in fashion analysis
and strategy development.
10. Network Graph
A network graph represents relationships between entities as nodes and edges. It is
useful for visualizing complicated networks, consisting of social networks,
transportation networks, and organic networks. Network graphs are typically utilized in
social network analysis for community detection, in community safety for visualizing
community traffic, and in biology for gene interaction analysis.
When to Use Network Graph:
 Relationship Visualization: Network graphs excel at visualizing relationships
among entities, which includes connections or interactions, making them valuable
for network analysis and exploration.
 Community Detection: They assist discover communities or clusters within
networks by using visualizing node connections and densities.
 Path Analysis: Network graphs resource in route analysis by means of visualizing
shortest paths or routes among nodes, facilitating course optimization and
navigation.
11. Donut or Doughnut chart
A donut chart additionally known as doughnut chart is just like pie chart, but with a
blank middle, which offers the arrival of a doughnut. This graphical view offers more
aesthetically eye-catching and less cluttered illustration of multiple classes in a dataset.
The ring in the donut chart represents 100% and every class of records is represented
with the aid of every slice. The region of every slice indicates how special categories
make up a complete amount.
When to Use Donut Chart:
 The donut charts are useful in showing income figures, market proportion or to
demonstrate marketing marketing campaign effects, customer segmentation or in
similar use instances.
 Used to focus on a single variable and its progress.
 Useful to display components of a whole, showing how person classes make a
contribution to an common total.
 Best used for comparing few classes.
12. Gauge Chart
A Gauge chart, one of the visualization tool used to show the progress of a single fee of
statistics or key overall performance indicator (KPI) in the direction of a purpose or
goal value. The Gauge chart usually displayed like a speedometer which displays facts
in a circular arc. There two different kinds of Gauge charts specifically Circular Gauge
or Radial Gauge which resembles a speedometer and Linear Gauge.
When to Use Gauge Chart:
Uses of Gauge charts include Goal Achievement, Monitoring Performance, Real-Time
Updates and Visualizing Progress.
 Useful in monitoring metrics like income or consumer satisfaction towards
benchmark signs set.
 Used in KPI monitoring in tracking development towards a selected aim indicator.
 Can be utilized in project control to music the fame of project progress against
assignment timeline.
13. Sunburst Chart
A sunburst chart presents hierarchical records using nested rings, in which each ring
represents a degree within the hierarchy. It is beneficial for visualizing hierarchical
structures with more than one tiers of aggregation. Sunburst charts permit customers to
explore relationships and proportions inside complicated datasets in an interactive and
intuitive way.
When to use sunburst charts:
 Visualizing hierarchical data systems, including organizational hierarchies or nested
classes.
 Exploring relationships and proportions within multi-level datasets.
 Communicating complex records structures and dependencies in a visually
attractive layout.
14. Hexbin Plot
A hexbin plot represents the distribution of dimensional facts by using binning records
points into hexagonal cells and coloring each cellular based totally on the range of
factors it contains. It is effective for visualizing density in scatter plots with a huge
wide variety of information points. Hexbin plots provide insights into spatial patterns
and concentrations within datasets.
When to use Hexbin Plot:
 Visualizing the density and distribution of statistics points in two-dimensional area.
 Identifying clusters or concentrations of statistics inside a scatter plot.
 Handling massive datasets with overlapping data factors in a clear and informative
way.
15. Violin Plot
A violin plot combines a box plot with a kernel density plot to show the distribution of
statistics together with its summary statistics. It is useful for comparing the distribution
of more than one organizations or categories. Violin plots provide insights into the
shape, unfold, and important tendency of statistics distributions.
When to use Violin Plot:
 Comparing the distribution of continuous variables across distinctive groups or
categories.
 Visualizing the shape and spread of information distributions, including skewness
and multimodality.
 Presenting precis information and outliers within information distributions in a
visually appealing layout.
Visualization Charts for Textual and Symbolic data
Data visualization charts types for textual and symbolic data symbolize facts that is
basically composed of words, symbols, or other non-numeric bureaucracy. Some
common visualization charts for textual and symbolic facts consist of:
 Word Cloud
 Pictogram Chart
These charts are particularly useful for studying textual facts, identifying key topics or
subjects, visualizing keyword frequency, and highlighting enormous phrases or ideas in
qualitative analysis or sentiment analysis.
1. Word Cloud
A word cloud is a visual representation of textual content records in which phrases are
sized based totally on their frequency or significance inside the textual content.
Common words seem larger and greater outstanding, at the same time as less common
phrases are smaller. Word clouds provide a short and intuitive manner to identify
distinguished phrases or issues within a frame of textual content.
When to use Word Cloud:
 Identifying key themes or subjects within a massive corpus of text.
 Visualizing keyword frequency or distribution in textual facts.
 Highlighting giant terms or principles in qualitative evaluation or sentiment
evaluation.
2. Pictogram Chart
A pictogram chart makes use of icons or symbols to represent information values,
wherein the size or amount of icons corresponds to the value they represent. It is an
powerful way to deliver information in a visually appealing way, mainly when coping
with categorical or qualitative records.
When to use pictograph chart:
 Presenting records in a visually enticing format, specially for non-numeric or
qualitative records.
 Communicating information to audiences with various tiers of literacy or language
talent.
 Emphasizing key statistics points or tendencies the usage of without difficulty
recognizable symbols or icons.
Temporal and Trend Charts Data Visualization
Best Data visualization charts for Temporal and trend charts are visualization
techniques used to investigate and visualize patterns, traits, and changes over time.
These charts are mainly powerful for exploring time-series data, wherein information
points are associated with particular timestamps or time periods. Temporal and trend
charts provide insights into how statistics evolves over the years and assist perceive
recurring styles, anomalies, and tendencies. Some common styles of temporal charts
include:
 Line chart
 Streamgraph
 Bullet Graph
 Gantt Chart
 Waterfall Chart
1. Streamgraph
A streamgraph visualizes the trade in the composition of a dataset over time by using
stacking regions alongside a baseline. It is useful for displaying trends and styles in
temporal data at the same time as preserving continuity throughout time periods.
Streamgraphs are especially effective for visualizing sluggish shifts or changes in data
distribution over the years.
When to use streamplot:
 Analyzing trends and changes in facts distribution over the years.
 Comparing the relative contributions of different classes or organizations within a
dataset.
 Highlighting patterns or fluctuations in facts through the years in a visually
attractive manner.
2. Bullet Graph
A bullet graph is a variant of a bar chart designed to expose progress towards a aim or
performance towards a target. It includes a single bar supplemented by reference traces
and markers to provide context and comparison. Bullet graphs are beneficial for
presenting key overall performance signs (KPIs) and monitoring progress toward goals.
When to use Bullet Graph:
 Displaying development toward goals or objectives in a concise and informative
manner.
 Comparing real performance in opposition to predefined benchmarks or thresholds.
 Communicating overall performance metrics successfully in dashboards or reports.
3. Gantt Chart
A Gantt chart visualizes challenge schedules or timelines through representing duties
or sports as horizontal bars along a time axis. It is beneficial for planning, scheduling,
and monitoring progress in venture control. Gantt charts offer a visual evaluation of
venture timelines, dependencies, and aid allocation.
When to use Gantt Chart:
 Planning and scheduling complicated tasks with multiple duties and dependencies.
 Tracking progress and managing resources at some stage in the mission lifecycle.
 Communicating undertaking timelines and milestones to stakeholders and team
participants.
4. Waterfall Chart
A waterfall chart visualizes the cumulative impact of sequential high-quality and
negative values on an preliminary starting point. It is generally utilized in financial
analysis to show adjustments in net price over time. Waterfall charts provide a clean
visual representation of the way individual factors make contributions to the general
alternate in a dataset.
When to use waterfall chart:
 Analyzing and visualizing modifications in economic performance or budget
allocations through the years.
 Identifying the sources of gains or losses within a dataset and their cumulative
impact.
 Presenting complicated statistics ameliorations or calculations in a clear and concise
layout.
Conclusion
Data visualization charts gives a effective method to recognize complex records fast
and correctly. In types of data visualization charts, basic charts like bar charts and line
charts provide foundational insights, even as superior visualizations like heatmaps and
community graphs delve deeper into complicated datasets. Temporal charts track
adjustments over time, even as charts for textual and symbolic information aid in
qualitative analysis. By leveraging the proper data visualization charts, analysts can
find insights, tune progress, and speak findings efficiently, empowering knowledgeable
decision-making.
Data visualization Tools and Software

Data visualization is a very important part of understanding the hidden

patterns and layers in the data! What sounds more interesting to you? A
beautiful and descriptive bar chart or a boring spreadsheet giving the same
information? In this blog, we are going to navigate through the vast landscape
of data visualization tools.

Visual representation has been an enduring force that transcends language

barriers and simplifies the comprehension of complex concepts. From cave
drawings depicting daily life to intricate maps guiding explorers, visualizations
have always been instrumental in helping humanity understand the world
around them. This intrinsic connection between visuals and understanding
forms the foundation of data visualization tools, which have now evolved into
sophisticated instruments in the digital age.
What is Data Visualization?
Graphical representation of any information or data is known as Data
Visualization. This helps in segregating the data in an efficient manner by
using various types of visuals such as graphs, maps, charts, maps, and
visualization tools. In addition to this, with the help of a data visualization tool,
the data can be presented in a very unique and understandable manner so
that people who are not from a technical background can understand
everything easily.
What are Data Visualization Tools?
Data Visualization Tools are software platforms that provide information in a
visual format such as a graph, chart, etc to make it easily understandable
and usable. Data Visualization tools are so popular as they allow analysts and
statisticians to create visual data models easily according to their
specifications by conveniently providing an interface, database connections,
and Machine Learning tools all in one place!
Top Data Visualization Tools

Best Data Visualization Tools for 2024

This article will demonstrates the Best Data Visualization Tools which you
can use in 2024. So let’s check them out!
Best Data Visualization Tools for 2024
1. Tableau
2. Looker
3. Zoho Analytics
4. Sisense
5. IBM Cognos Analytics
6. Qlik Sense
7. Domo
8. Microsoft Power BI
9. Klipfolio
10. SAP Analytics Cloud
11. Yellowfin
12. Whatagraph
13. Dundas BI
1. Tableau
Tableau is a data visualization tool that can be used by data analysts,
scientists, statisticians, etc. to visualize the data and get a clear opinion
based on the data analysis. Tableau is very famous as it can take in data and
produce the required data visualization output in a very short time. And it can
do this while providing the highest level of security with a guarantee to handle
security issues as soon as they arise or are found by users.
Tableau also allows its users to prepare, clean, and format their data and
then create data visualizations to obtain actionable insights that can be
shared with other users. Tableau is available for individual data analysts or at
scale for business teams and organizations. It provides a 14-day free trial
followed by the paid version.
Pros
 Ease of Use: Tableau is the program with the user-friendly interface, so
easy that the person with limited technical expertise can use it simply “drag
and drop”.
 Visual Appeal: In Tableau, creating visually stunning and highly
interactive dashboards is a key area where it is better than the others in
conveying the insights.
Cons
 Cost: What restrains scalability is the fact that Tableau can be expensive,
especially in terms of enterprise deployments where there are not many
free options.
 Scalability: Even though Tableau is such a strong tool, it might be a bit
less optimal to cover dataset cases which are extremely large and complex
due to possible performance issues.
Also Check:
 Tableau Tutorial
 Create a Dashboard in Tableau
 What is Tableau and its Importance in Data Visualization?
2. Looker
Looker is a data visualization tool that can go in-depth into the data and
analyze it to obtain useful insights. It provides real-time dashboards of the
data for more in-depth analysis so that businesses can make instant
decisions based on the data visualizations obtained. Looker also provides
connections with Redshift, Snowflake, and BigQuery, as well as more than 50
SQL-supported dialects so you can connect to multiple databases without any
issues.
Looker data visualizations can be shared with anyone using any particular
tool. Also, you can export these files in any format immediately. It also
provides customer support wherein you can ask any question and it shall be
answered. A price quote can be obtained by submitting a form.
Pros
 Security: Data security is a primary feature emphasized by Looker, with
the availability of role- based access control and data encryption to ensure
that the boundless data is shielded.
 Real-Time Data: Looker emphasizes on the real time data exploration,
hence so that users can find out the latest information and make quick,
well-informed decisions accordingly.
Cons
 Learning Curve: Even though learning reader might be a bit difficult
sometimes because it is not as easy as some simpler tools, beginners will
still need some training to learn the art of data visualization.
 Limited Customization: Looker comes with pre-defined built-in
visualizations; therefore, it seems a little restrictive for those users who
demand more options fitting their specifications.
Also check: Difference between Looker and Tableau
3. Zoho Analytics
Zoho Analytics is a Business Intelligence and Data Analytics software that
can help you create wonderful-looking data visualizations based on your data
in a few minutes. You can obtain data from multiple sources and mesh it
together to create multidimensional data visualizations that allow you to view
your business data across departments. In case you have any questions, you
can use Zia which is a smart assistant created using artificial intelligence,
machine learning, and natural language processing.
Zoho Analytics allows you to share or publish your reports with your
colleagues and add comments or engage in conversations as required. You
can export Zoho Analytics files in any format such as Spreadsheet, MS Word,
Excel, PPT, PDF, etc. The pricing options available for this software include a
basic plan with approx. A$34.1/month billed yearly.
Pros
 Affordability: With Zoho Analytics even the entry-level costless plan lets
users benefit from basic offerings which will be great for small-scale
individual or organizational needs.
 Integration: Zoho analytics provides a centralized data management and
analysis environment whilst synchronising with other Zoho applications
which includes it within the Zoho ecosystem.
Cons
 Limited Functionality: With respect to majors tools, Zoho Analytics
probably has less options for complicated data alteration or/and
sophisticated representations.
 Community Support: Zoho’s support features might not be as advanced
as some of the big data visualization solutions, such as Tableau or Qlik.
4. Sisense
Sisense is a business intelligence-based data visualization system and it
provides various tools that allow data analysts to simplify complex data and
obtain insights for their organization and outsiders. Sisense believes that
eventually, every company will be a data-driven company and every product
will be related to data in some way. Therefore it tries its best to provide
various data analytics tools to business teams and data analytics so that they
can help make their companies the data-driven companies of the future.
It is very easy to set up and learn Sisense. It can be easily installed within a
minute and data analysts can get their work done and obtain results instantly.
Sisense also allows its users to export their files in multiple formats such as
PPT, Excel, MS Word, PDF, etc. Sisense also provides full-time customer
support services whenever users face any issues. A price quote can be
obtained by submitting a form.
Pros
 In-Memory Analytics: Sisense uses in-memory analytics for quicker data
transition and visualization, which will help in the fast examination of large
datasets.
 Mobile-Friendly: Sisense provides let-optimized dashboards, meaning
that the user can access and analyze data in just about wherever they are.
Cons
 Pricing: Like Tableau, Sisense can be pricey for corporate use, especially
given complete aquettance of pricing information.
 Deployment Options: Sisense provides on-premise and cloud
deployment modes, but a reduced number of features are available for the
cloud system compared to the on-premise version.
5. IBM Cognos Analytics
IBM Cognos Analytics is an Artificial Intelligence-based business intelligence
platform that supports data analytics among other things. You can visualize
as well as analyze your data and share actionable insights with anyone in
your organization. Even if you have limited or no knowledge about data
analytics, you can use IBM Cognos Analytics easily as it interprets the data
for you and presents you with actionable insights in plain language.
You can also share your data with multiple users if you want on the cloud and
share visuals over email or Slack. You can also import data from various
sources like spreadsheets, cloud, CSV files, or on-premises databases and
combine related data sources into a single data module. IBM Cognos
Analytics provides a free trial for 30 days followed by a plan Starting at
approx. A$20.87 per month.
Pros
 AI Integration: IBM Cognos Analytics boasts of integrating AI-based
features which in turn enable users to automate tasks, suggest insights,
and make self-service exploration of data easy.
 Scalability: IBM Cognos Analytics is created to simplify as well as execute
data processing even for big and complicated datasets that are commonly
associated with enterprises.
Cons
 Complexity: Due to its complex functions, this analytics can be difficult to
master so it might take some time to get up to speed with it and learn to
utilize it elegantly.
 Customization: Among the customization options in the IBM Cognos
Analytics, there might be less flexibility compared to open sourced and
fully customized tools.
6. Qlik Sense
Qlik Sense is a data visualization platform that helps companies to become
data-driven enterprises by providing an associative data analytics engine,
sophisticated Artificial Intelligence system, and scalable multi-cloud
architecture that allows you to deploy any combination of SaaS, on-premises,
or a private cloud.
You can easily combine, load, visualize, and explore your data on Qlik Sense,
no matter its size. All the data charts, tables, and other visualizations are
interactive and instantly update themselves according to the current data
context. The Qlik Sense AI can even provide you with data insights and help
you create analytics using just drag and drop. You can try Qlik Sense
Business for free for 30 days and then move on to a paid version.
Pros
 Associative Engine: Through the uses of associative engine, users may
seamlessly access different parts of the data, and the greater insights are
thus constructed.
 Self-Service Analytics: Qlik sense makes users to analyze the data by
themselves without depending on persistent IT professionals for data
arrangement and do graph preparations.
Cons
 Licensing Costs: Although Qlik Sense provides a free trial, the
subscription fees for medium scale or large scale deployments may require
agreat budget.
 Limited Collaboration Features: Qlik Sense might be less efficient in real
collaboration on dashboards as they do in some competitors’ tools.
7. Domo
Domo is a business intelligence model that contains multiple data
visualization tools that provide a consolidated platform where you can perform
data analysis and then create interactive data visualizations that allow other
people to easily understand your data conclusions. You can combine cards,
text, and images in the Domo dashboard so that you can guide other people
through the data while telling a data story as they go.
In case of any doubts, you can use their pre-built dashboards to obtain quick
insights from the data. Domo has a free trial option so you can use it to get a
sense of this platform before committing to it fully. In case of any customer
service inquiries, Domo is always available from 7 AM to 6 PM from Monday
to Friday and you can try it for free followed by the paid version.
Pros
 Unified Platform: Domo emphasizes an in-depth data visualization,
intelligence and collaboration platform all within its easy to access
dashboard.
 Storytelling Capabilities: Users Domo the function of creating data
stories by combining visualizations with text and pictures, and this is
hugely transformative in how they communicate data.
Cons
 Complexity: The feature-richness of Domo as well as its data visualization
essence may be a hurdle for the users, who are new to the field and are
not yet experienced.
 Scalability Concerns: Some users have informed of associated
performance issues when working with very big datasets in Domo
applications.
Also check: Difference between Tableau and Domo
8. Microsoft Power BI
Microsoft Power BI is a Data Visualization platform focused on creating a
data-driven business intelligence culture in all companies today. To fulfill this,
it offers self-service analytics tools that can be used to analyze, aggregate,
and share data in a meaningful fashion.
Microsoft Power BI offers hundreds of data visualizations to its customers
along with built-in Artificial Intelligence capabilities and Excel integration
facilities. And all this is very pocket friendly at a $9.99 monthly price per
user for the Microsoft Power BI Pro. It also provides you with multiple support
systems such as FAQs, forums, and also live chat support with the staff.
Pros
 Cost-Effectiveness: Power BI is composed of the free version and the
paid version that is reasonable for many users, which results in higher
popularity among users.
 Integration with Microsoft Ecosystem: Power BI enhances the efficiency
of performing the functions of transfer of data from and within other MS
products, for example, Excel, and the workflow of analysis.
Cons
 Limited Customization: Among other things, Power BI may have fewer
customization alternatives than some open-source or custom correctly
developed data visualization tools.
 Vendor Lock-In: The trusting long term use of Microsoft software for
analyzing the data possibly can confine users who are in favor of the less
platform centric way.
Also check:
 Power BI – Dashboard Introduction
 Power BI Tutorial
 Power BI – Practical Applications
 Power BI – Rise of Microsoft Power BI as a Data Analytics powerhouse
9. Klipfolio
Klipfolio is a Canadian business intelligence company that provides one of the
best data visualization tools. You can access your data from hundreds of
different data sources like spreadsheets, databases, files, and web services
applications by using connectors. Klipfolio also allows you to create custom
drag-and-drop data visualizations wherein you can choose from different
options like charts, graphs, scatter plots, etc.
Klipfolio also has tools you can use to execute complex formulas that can
solve challenging data problems. You can obtain a free trial of 14 days
followed by $49 per month for the basic business plan. In the case of
customer inquiries, you can get help from the community forum or the
knowledge forum.
Pros
 Focus on KPIs: It is worth noting that Klipfolo does an excellent job in
creating KPI (key performance indicator) based dashboards that enables
organizations to get a glimpse of their business performance.
 Drag-and-Drop Simplicity: Klipfolio comes with a simple, functional drag-
and-drop feature that allows users to create new visualizations without
having to spend much time. Thus, gaining the benefits that visualization
could provide to beginner users too.
Cons
 Limited Offline Access: Klipfolio main functionality online in turn can
reduce it connectivity when an internet connection is unstable.
 Limited Data Source Options: Probably, Klipfolio may be limited in the
variety of data sources supported against some capabilities of
comprehensive instruments.
10. SAP Analytics Cloud
SAP Analytics Cloud uses business intelligence and data analytics
capabilities to help you evaluate your data and create visualizations in order
to predict business outcomes. It also provides you with the latest modeling
tools that help you by alerting you of possible errors in the data and
categorizing different data measures and dimensions. SAP Analytics Cloud
also suggests Smart Transformations to the data that lead to enhanced
visualizations.
In case you have any doubts or business questions related to data
visualization, SAP Analytics Cloud provides you with complete customer
satisfaction by handling your queries using conversational artificial
intelligence and natural language technology. You can try this platform for
free for 30 days and after that pay $22 per month for the Business
Intelligence package.
Pros
 Enterprise-Grade Security: SAP, as it relates to cloud platform security,
puts data protection as top priority offer solid features to ensure data
safety within the cloud.
 Predictive Analytics: The capability to perform predictive analytics is
included in SAP Analytics Cloud, among other things, which empowers
users to identify prospective trends and make data-backed decisions.
Cons
 Cost: SAP Analytics Cloud can be a costly analytics solution for small
business and individual users, which is licensed with a pricing group
depending on the set of functionalities and how data is deployed.
 Learning Curve: In the light of SAP Analytics Cloud’s capabilities and
cloud-based nature, proper training of users might be needed so as not to
miss out on the advantages that it has to offer.
11. Yellowfin
Yellowfin is a worldwide famous analytics and business software vendor that
has a well-suited automation product that is specially created for people who
have to take decisions within a short period of time. This is an easy-to-use
data visualization tool that allows people to understand things and act
according to them in the form of collaboration, data storytelling, and stunning
action-based dashboards.
Yellowfin provides complete customer satisfaction with its five core products
which have been integrated properly in order to manage analytics properly
across the whole enterprise. You can try this platform for free for 30 days and
after that pay $250 per month for the paid package.
Pros
 Automation Features: Yellowfin has a built-in automation tools for tasks
like data preparation and report creation where the quickness will be
achieved reducing the manual efforts.
 Collaboration Tools: Yellowfin, the feature is based on collaboration on
reports and dashboards, and therefore will allow to Cc and share
knowledge within the teams.
Cons
 Limited Free Version: While Yellowfin provides a free trail it only covers
basic stuff, and upgrades are necessary to get access to more complicated
features.
 Limited Customization Options: Open-source and the most configurable
tools may offer greater customization options for visualizations in
comparison to the one I am describing, however it is still a good tool.
12. Whatagraph
Whatagraph is a seamless integration that provides marketing agencies with
an easy and useful way of sharing or sending marketing campaign data with
clients. With this platform, you can create the data in a way that the result is
easy to understand and comprehend. This Data visualization tool has
numerous customization options which can be picked virtually and help in
creating reporting widgets or creating your own methods of presenting data.
Whatagraph also helps in comparing data of different marketing platforms and
their performance in one single report. You can try this platform for free for 30
days and after that pay $199 per month for the paid package.
Pros
 Marketing Focus: Whatagraph as a marketing data analysis tool is
engineered for marketing teams. The tool has in-built features that are
designed to take care of marketing data as it was meant for the marketing
team.
 Ease of Use: Whatagraph concerns itself with the user friendliness of its
software, thereby making it possible for a marketer without much data
visualization experience to create a report and share insights anytime.
Cons
 Limited Data Analysis Capabilities: Whatagraph will probably not be as
experienced as general-purpose data visualization tools in terms of- depth
analysis of data or complex analysis of statistic.
 Scalability: Suchployment differs from enterprise marketing analytics but
may not be suitable for processing an extremely large dataset.
13. Dundas BI
Dundas Bi is a flexible business intelligence and analysis tool. One can create
and display animated dashboards, reports or scorecards. This platform can
be used for data analysis can be used flexibly, openly and completely
configurable. Dundas BI is capable of being a portal for data or it can be
integrated with the existing website.
Dundas BI offers a wide range of data visualization options, including charts,
graphs, maps, and gauges, allowing users to represent their data in a visually
appealing and informative manner. It caters to the demands of users ranging
from business analysts to data scientists, providing them with tools to derive
actionable insights from their data.
Pros
 Customization Flexibility: DLIve can be one of the most customizable
tools in terms of data visualizations, so it is possible for users to create
specially designed graphs and charts.
 Open Architecture: Dundas BI employs the open architecture approach
which acts as a base for integration with diverse data sources, data import
 and data export functions as well as for embedding within existing
applications.
Cons
 Learning Curve: When compared to easy-to-use tools, Dundas BI
presents more of a challenge in getting accustomed to it; therefore, the
learning curve can be steeper and more likely to require training or
technical assistance.
 Limited Free Options: Dundas might offer a trail period, but its pricing is
not ready that can be accessed online, and this can mean that Dundas is
at a higher cost than some competitors who allow potential customers to
access their pricing plan details online.
Conclusion
Hence, these were some of the Top Data Visualization tools which will help
you to work efficiently without any time wastage. Also, if you want to try any of
them, the trial versions are available which you can use according to your
need and without any hassle.
FAQs
What are the five data visualization techniques?
Five data visualization techniques are:
 Bar Charts
 Line Charts
 Scatter Plots
 Pie Charts
 Heatmaps

What are the uses of data visualization?

Uses of Data Visualization:
 It helps to identify trends and patterns in data.
 It effectively convey the complex information.
 It facilitates the informed decision making.
 It discovers insights and relationships in data.
 It monitors performance and changes over time.
What are the best data visualization tools for Data Scientists ?
The best data visualization tools for Data scientists are Tableau and Power
BI. Both of these tools offer powerful visualization and analytics capabilities.
Free Data Visualization Tools
Several free data visualization tools, including RAWGraphs, Looker Studio,
Tableau Public, Microsoft Power BI, Visualize Free, Plotly, Datawrapper,
Flourish, Dygraphs, and Highcharts, offer diverse options for creating
interactive and visually appealing visualizations, enabling users to explore
and communicate insights from their data effectively.
Best Open Source Data Visualization Tools
 Matplotlib
 Seaborn
 Plotly
 Bokeh
 D3.js
Best Python Data Visualization Tools
Some of the Python Data Visualization Tools are as follows:
 Matplotlib
 Seaborn
 Plotly
 GGplot
 Altair
 Bokeh
 Pygal