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Unit 2

The document discusses environmental appraisal, emphasizing its importance in business management by identifying opportunities and threats that influence organizational performance. It covers strategic analysis techniques such as SWOT, ETOP, and various matrices to evaluate internal and external factors affecting a business's strategy. Additionally, it highlights the significance of decision-making processes in formulating effective strategies for growth and sustainability.

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Anurag Shetty
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8 views44 pages

Unit 2

The document discusses environmental appraisal, emphasizing its importance in business management by identifying opportunities and threats that influence organizational performance. It covers strategic analysis techniques such as SWOT, ETOP, and various matrices to evaluate internal and external factors affecting a business's strategy. Additionally, it highlights the significance of decision-making processes in formulating effective strategies for growth and sustainability.

Uploaded by

Anurag Shetty
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF or read online on Scribd
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