Assignment Sums

(i) The survey conducted among 200 individuals regarding convenience of use of online payment
service. The result of survey is below:

Payment Convenience\Gender Male Female

Convenient to use 120 80
Not Convenient to use 80 120

Test whether there is any difference between gender and convenience to use online payment
service. [At Level of significance5%, Chi-Square(X²) tabulated value=3.841]

(ii)The research conducted among Undergraduate students that they go for internships during
regular studies. The responses received from 320 students are given below.

Marketing methods\Gender Male Female

Modern methods 28 24
Traditional Methods 138 130

Apply Chi-Square test, whether there are differences between gender and preferred method of
marketing. [At Level of significance 5%, Chi-Square(X²) tabulated value=3.841] ​

(iii) In research a question was asked to respondents is given below:

“Chocolate ice cream tastes better than vanilla ice cream: On a scale of 1 to 5, how strongly do
you agree or disagree with the above statement?”
Scale Responses
Strongly disagree 40
Somewhat 20
disagree
Neither 30
Somewhat agree 40
Strongly agree 70

Total 200 responses received Interpret your result using Likert Scale statistics calculation.

(iv) A retail store wants to determine if there is a significant relationship between consumer
satisfaction level and the likelihood of recommending their product. They surveyed 300
customers. ​ ​
Very likely Likely Neutral Unlikely Very Unlikely

Satisfied 60 90 45 22.5 7.5

Dissatisfied 15 30 15 7.5 7.5

Null Hypothesis (H0): There is no significant relationship between customer satisfaction levels
and likelihood of recommending the product.

Alternative Hypothesis (H1): There is a significant relationship between customer satisfaction

levels and likelihood of recommending the product. ​

Make a decision- Reject or Fail to reject the Null hypothesis (H0). Based on the p-value= 9.488

(v) A clothing showroom wants to determine if there is a significant relationship between

consumer satisfaction level and the likelihood of recommending their product. They surveyed
100 customers. ​ ​

RESPONSES Very likely Likely Neutral Unlikely Very Unlikely

Satisfied 20 30 15 7.5 2.5

Dissatisfied 5 10 5 2.5 2.5

Null Hypothesis (H0): There is no significant relationship between customer satisfaction levels
and likelihood of recommending the product.

Alternative Hypothesis (H1): There is a significant relationship between customer satisfaction

levels and likelihood of recommending the product. ​

Make a decision- Reject or Fail to reject the Null hypothesis (H0). Based on the p-value= 9.488

(vi) In research a question was asked to respondents is given below:

“How satisfied are you with the quality of products offered by the company KIO?”
Scale Responses
Very likely 80
likely 30
Netural 20
Unlikely 15
Very unlikely 35

Total 180 responses received. Interpret your result using Likert Scale statistics calculation.

(vii) A company wants to determine if there is a significant relationship between consumer

satisfaction level and the likelihood of recommending their product. They surveyed 200
customers. ​ ​

RESPONSES Very likely Likely Neutral Unlikely Very Unlikely

 Satisfied 40 60 30 15 5

Dissatisfied 10 20 10 5 5

Null Hypothesis (H0): There is no significant relationship between customer satisfaction levels
and likelihood of recommending the product.

Alternative Hypothesis (H1): There is a significant relationship between customer satisfaction

levels and likelihood of recommending the product. ​

Make a decision- Reject or Fail to reject the Null hypothesis (H0). Based on the p-value= 9.488

(viii) In research a question was asked to respondents is given below:

“How likely are you to recommend One plus Mobile to your friends and family?”
Scale Responses
Very likely 80
likely 60
Netural 25
Unlikely 15
Very unlikely 70

Total 250 responses received. Interpret your result using Likert Scale statistics calculation.

(ix) A restaurant wants to assess the relationship between service quality and the likelihood of
repeat visits. A survey of 300 diners produced the following responses:

Likelihood of Repeat Visit Very Likely Likely Neutral Unlikely Very Unlikely

Satisfied 70 80 40 10 0

Dissatisfied 20 30 25 15 10

Null Hypothesis (H0): There is no significant relationship between service satisfaction and
likelihood of repeat visits. Table Value: 11.070.

(x) An e-commerce platform wants to understand if customer loyalty influences product ratings.
The data is collected from 400 customers as follows:

Product Rating Excellent Good Average Poor Very Poor

Loyal Customers 100 80 50 10 5

 Non-Loyal 20 40 60 25 10
Customers

Null Hypothesis (H0): There is no significant relationship between customer loyalty and
product rating. Table Value: 9.210.

(xi) A mobile application company conducts a survey to see if the ease of use affects app rating.
Responses from 350 users are as follows:

App Rating 5 Stars 4 Stars 3 Stars 2 Stars 1 Star

Found App Easy to Use 120 80 20 10 5

Found App Difficult 30 40 25 10 10

Null Hypothesis (H0): There is no significant relationship between app ease of use and app
rating. Table Value: 13.277.

(xii) A healthcare provider examines the relationship between patient satisfaction and their
likelihood of recommending the clinic. They surveyed 240 patients:

Likelihood of Recommendation Very Likely Likely Neutral Unlikely Very

Unlikely

Satisfied Patients 60 50 20 10 5

Dissatisfied Patients 20 30 25 15 5

Null Hypothesis (H0): There is no significant relationship between patient satisfaction and the
likelihood of recommendation. Table Value: 15.507.