EMPOWERMENT

TECHNOLOGIES

Rand Anthony Romano

A. Lazada
B. Smart Telecommunication
C. Social Security System
D. Twitter
Which platform am i?
2. I am used for hashtags and posting
pictures.

A. Facebook
B. Snapchat
C. Instagram
D. Twitter
Which platform am i?
3. I can help you make a profile, and
connect with friends, and comment on
topics in an interactive way.

A. Facebook
B. Snapchat
C. Instagram
D. Twitter
Which platform am i?
4. I am the leading video sharing
platform.

A. Facebook
B. Instagram
C. Twitter
D. YouTube
Which platform am i?
5. I am used for marketing tangible
products.

A. Facebook
B. Instagram
C. Pinterest
D. Twitter
Which platform am i?
6. I am an electronic communication
platform used for broadcasting
information.

A. Microblog
B. Social Media
C. Social Network
D. Youtube
Which platform am i?
7. I can help you upload and share media
content like images and music.

A. Facebook
B. Pinterest
C. Twitter
D. YouTube
Which platform am i?
8. I am specially designed for businesses
and professionals.

A. Google Drive
B. LinkedIn
C. Instagram
D. Photoshop
Which platform am i?
9. I can be used for advertising.

A. Facebook
B. Instagram
C. Twitter
D. YouTube
Which platform am i?
10. I can help you store your files online.

A. Google Drive
B. Photoshop
C. PowerPoint
D. YouTube
Different
types of
online
platforms
Different Types of online platforms
a. Web Search Engines
Web search engines are software systems designed
to search for information on the World Wide Web
(WWW). Search results are presented in a list called
Search Engine Results Pages (SERPs). Popular examples
include Google, Bing, and Yahoo. These platforms help
users find websites, images, videos, and other online
resources efficiently.
Different Types of online platforms
a. Web Search Engines
 Mini
challenge!!
Different Types of online platforms
b. Communication Services
Communication services facilitate electronic
information exchange. These include email
platforms, messaging apps, video conferencing
tools, and Voice over Internet Protocol (VoIP)
services.
Different Types of online platforms
b. Communication Services
A Communication Service Provider (CSP) refers
to companies offering such services, including
telecommunications, internet, cable, satellite, and
managed service providers. Examples include
Zoom, Microsoft Teams, and WhatsApp.
Different Types of online platforms
b. Communication Services
Different Types of online platforms
c. Payment Systems
Payment systems are frameworks that enable
financial transactions by transferring monetary value.
These systems encompass institutions, instruments,
people, rules, procedures, and technologies.
With advances in technology, many payment
transactions are now conducted online, offering users
convenience, speed, and accessibility.
Different Types of online platforms
With the advent of technology, these types of
payments are now being done through online
transactions. It has made payments and sending
or receiving money more comfortable,
convenient, less hassle, and not time-consuming
for people. Payment transactions are useful in
many ways.
Different Types of online platforms
Common examples include:
1. Cash – Physical bills and coins, still widely used for in-
person purchases.
2. Personal Checks – Paper-based payment instruments
ordered through a bank account, more common in the U.S.
3. Debit Cards – Cards linked directly to a bank account,
allowing real-time payment deductions.
4. Online Payment Systems – Platforms like PayPal, Venmo,
and digital wallets such as Google Pay and Apple Pay are
becoming increasingly popular for both personal and
business transactions.
Different Types of online platforms
c. Payment Systems
Different Types of online platforms
d. Advertising Platforms
Advertising platforms enable businesses to
create, manage, and optimize ad campaigns. They
generate insights about audience engagement and
campaign performance.
Examples include Google Ads, Facebook Ads, and
TikTok Ads. These platforms target specific
demographics to maximize ad effectiveness.
Social media
vs. social
networking
Social media vs. social networking
Social Media
Social Media are forms of electronic
communication (as Websites for social
networking and microblogging) through which
users create online communities to share
information, ideas, personal messages, and
other content (as videos).
Social media vs. social networking
Social Networking
Social networking emphasizes direct
communication and interaction between
users, focusing on building connections and
relationships.
Social media vs. social networking
What is the difference between social media
and social networking? These are forms of media.
Essentially, social media is a platform for
broadcasting information, whereas social
networking is a platform for communicating with
one another. Social media is a communication
channel, whereas, in social networking,
communication has a two-way nature.
Social media vs. social networking
Even with the distinction being given, some
nuances can be pointed out. As an example of how
they differ and yet somewhat overlap, Facebook is a
social networking site. You register and post your
profile, connect with friends, and comment on topics
in a generally interactive way. On that same social
networking site, companies set up a presence and
use Facebook as a way to promote their brand and
gain followers.
Social media platforms
1. Platforms for Advertising
Facebook advertising is picking up speed in the business
world. It uses social graph and activities to pinpoint those
who fall into your buyer demographics, making Facebook ads
incredibly useful. Facebook ads are more likely to bring in
strong leads that are looking for your services. They help
make sure your advertising budget is not wasted on those
who are not interested in what you are offering. Facebook
makes your product or service put into the hands of the exact
person who wants it.
Social media platforms
2. Platforms for Hashtagging
Twitter is a fast-paced, concise, and easy way to
connect with your audience. With over 611 million
monthly active users (and growing), Twitter is a sea of
information of 280 characters or less content waiting to
be read, clicked, followed, and re-tweeted. When
marketing on Twitter, you need to have content that is
enticing to stop and click through.
Social Media Platforms
2. Platforms for Hashtagging
People are usually scrolling quickly, to take more
than just a simple text to stop them in their tracks.
Make sure when you are constructing your tweets, you
are making people want to click through.
Social Media Platforms
3. Platform for Grouping
LinkedIn is different from the rest of the social media
outlets because it is specially designed for businesses
and professionals. Users mainly go to LinkedIn to
showcase their job experience and professional
thoughts, making it one of the most important
platforms to use for those in B2B. LinkedIn is a valuable
tool not only for driving traffic but prospecting,
establishing thought leadership, as well as recruiting.
Social Media Platforms
4. Platform for Teaching
YouTube is the leading video-sharing platform in the
world. On your channel, your brand can share and edit
videos, create playlists, and prompt discussions.
Social Media Platforms
5. Platform for Visual Marketing
Pinterest is one of the unique marketing platforms
on this list. Instead of posting content for your
audience to read, on Pinterest, you will post just a
clickable picture and a short caption.
 Document
your social
media use
Document your social media use
Individually identify the answers of your group
mates to the following prompts. Then, make a
chart to appropriately show the results.
1. Number of hours spent in social media.
2. Most used social media platform.
3. Communication service provider.
4. Online payment system used.
5. Average number of daily posts.
Document your social media use
After doing your individual work, gather and
check whether your work’s results are parallel to
that of your groupmates. Be able to make a
presentation of the results with the appropriate
use of ICT. Refer to the rubrics for scoring on the
next slide.
Document your social media use
Rubrics for Scoring:
Content: 50%
Integration of ICT: 20%
Presentation: 30%
TOTAL: 100%
Thank you
very much!