Who am I?

I started my first faceless channel in February 2015. After a war in my country

caused my parents to lose their jobs, I needed to start earning money on my own.

This was my first channel, and initially, I made many mistakes. However, over the
years, I gained a lot of knowledge and grew this channel to 1.4 million subscribers. In
2019, I sold the channel and invested a significant amount of money into a network
of faceless channels and other traffic-based projects.

I share a lot of my other channels on my Twitter page

Why faceless YouTube is different: On one hand, it's easier because you don't have to
appear in videos yourself, but on the other hand, it's challenging because selecting
the right niche is crucial. Some niches, despite being less visually represented, can
be very crowded and oversaturated.

For me, the best part of this business model is its creativity. It's fascinating, and you
don't have to engage in direct sales, which is great because I struggle with sales.
Thus, it's primarily a creative process that can largely, or even entirely, be outsourced.
This means it can become a passive cash flowing business.

"To earn a lot of money, you just need to make videos" – This sounds simple, but
there are important nuances to understand:

There one are only basics:

- Niche picking and analysis (pattern recognition)

- Ideation
- Branding
- Packaging
- Ideal viewer profile
- Scriptwriting, psychology and manipulation of a viewer’s attention
- What consists of CTR
- How to analyze and increase AVD (average view duration)
- Video length formulas
- Editing, retention tactics
- Outsourcing and talent hiring
- Systems
- etc,

YouTube is an incredible opportunity we have today. I'll briefly explain the details to
keep this guide concise and not as lengthy as an e-book.

Niches you definitely should avoid if you’re a beginner:

- Sports
- Crime
- Celebrity
- Movies recaps
- Kids animation (because of Asian content farms)
- Complex editing with 3d animation long documentaries
- Shitty AI automated robotic videos
- etc.
I appreciate the strategy of niching down. Even in a saturated market, you can carve
out sub-niches and attract millions of views.

So it brings us to another very important thing why YouTube pays more than other
video platforms: RPM
Revenue per 1,000 views
It varies from $0.01 to $68(the biggest I’ve ever seen) per 1,000 views
Your channels in 90% cases will be in $3-8 RPM

What affects RPM:

- Niche and Audience
- Duration of a video
- Retention
- Audience Demographics
- Amount of ad breaks
 - Seasonality. Time of Year: Ad spending fluctuates throughout the year; for
example, Q4 often sees higher RPM rates due to increased holiday
advertising and ending of marketing budget for a year.

About shorts:

RPM on YouTube Shorts ranges from $0.01 to $0.15. While this may not seem like

much, channels that focus on Shorts have other advantages, including:

 ● Easier to attract initial views
● Simpler production and team management
● Greater potential to quickly reach millions of views
● Overall faster processes

When it comes to picking a niche, look for outliers—instances where a video (or
videos) gains significantly more views than a channel has on average. If you see a
new channel quickly accumulating a lot of views with little subs, it’s likely a
promising niche.

If an idea has demand and faces low competition, YouTube will likely promote it. You
should analyze both demand and supply: assess how many competitors are in the
niche, explore potential sub-niches, and evaluate the quality of existing content,
including packaging, storylines, and editing.

For instance, in the “Bloggers documentary” niche, many channels have high-quality
packaging, engaging storylines, and fancy editing.

I remember times when there was little to no content available in the Reddit stories
and crime niches. Even our fairly average videos received millions of views, and we
earned good money

There are still many low-supply niches out there, but they can be harder to find if
you're a beginner, and many feature high RPM in unpredictable, obscure areas.

Another tip for niche picking: open a new incognito window in your browser, enter a
keyword, and search. Click on suggested videos to explore potential gaps.

Regarding ideation, there's a lot to discuss, but I don’t want to overwhelm you. If
you're a beginner, you might not apply all the information right away.

Instead, I'll offer a simple but powerful hint: look at the comments under your
competitors' videos. Often, viewers will ask the creator to make a video on a specific
topic. You should read these comments and identify the most common requests.

You can also select all the comments, copy them, and input them into ChatGPT with
the prompt: "These are comments from a video; tell me which topics viewers want
the creator to cover the most." This approach will help you get a structured list of
viewer demands.
BRANDING:

Define Your Brand Identity:

● Vision and Mission: Understand what you aim to achieve with your channel.
This includes your channel's purpose and the unique value you offer.
● Target Audience: Identify who your videos are for. Tailor your content, tone,
and style to meet the preferences of this audience.
● Visual Identity: Develop a consistent visual style. This includes your logo,
color scheme, and any recurring graphics or animations.
● a Consistent Posting Schedule and Reliability: A regular posting schedule
keeps your audience engaged and helps build a habit around your content.

Engage with Your Audience

● Comments: Actively respond to comments on your videos to foster a

community.
● Feedback: Use viewer feedback to improve your content and make your
audience feel heard.

About SEO:
Stuffing your description and tags with keywords won't save a poor video concept.

Many of the videos that perform well in searches are successful simply because they
address topics that people are actively looking for. They don’t necessarily need to be
“SEO optimized”.

Scriptwriting

Understanding Viewer Psychology

● Attention Span: Recognize that attention spans are limited. The first 15
seconds of your video are crucial to hook viewers.
● Curiosity Gap: Create a curiosity gap by starting with a question, surprising
fact that your video promises to resolve, tell an engaging story from the first
seconds (works amazing in crime niche), etc. This teases the brain’s natural
curiosity.
● Emotional Connection: Emotions drive attention. Craft stories or include
elements that evoke emotions like excitement, joy, or even outrage.
Scriptwriting Techniques

● Structured Content: Organize your script into a clear structure: Introduction,

Body (with key points), and Conclusion. This helps maintain logical flow and
viewer engagement.
● Pacing: Vary the pace by mixing longer explanatory segments with quick,
snappy statements to keep the video dynamic.
● Call to Actions: Include calls to action at strategic points, especially near the
end, encouraging viewers to like, subscribe, or watch another video.

Manipulating Viewer Attention

● Visual Cues: Use on-screen graphics to highlight key points. Visual stimuli can
redirect and maintain attention.
● Auditory Signals: Employ changes in tone and volume in your voiceover. Audio
cues can signal important information, keeping viewers focused.
● Pattern Interrupts: Break patterns occasionally with unexpected visuals or
sounds to reset the viewer’s attention span.

Building Suspense and Payoffs

● Cliffhangers: Introduce mini-cliffhangers before transitions or commercial

breaks. This could be as simple as posing a critical question before revealing
the answer after a brief pause.
● Incremental Revelation: Deliver information in pieces to build anticipation.
Gradually revealing information keeps the audience guessing and engaged.
● Rewarding Viewers: Ensure that the payoffs (answers or solutions) are
satisfying. If you promise something at the beginning, deliver it fully to build
trust and satisfaction.

● Transparency: Be clear about your intentions and avoid deceptive practices.

Transparency fosters trust and long-term viewer relationships.

Feedback and Iteration

● Analyzing Performance: Use YouTube analytics to see where viewers drop off,
what they engage with, and which calls to action are effective.
● Iterative Improvement: Continuously refine your scripts based on feedback
and data. What works can change over time, so stay adaptable.
CTR

Click-through rate (CTR) on YouTube is a metric that measures the percentage of

people who click on your video after seeing the thumbnail and title displayed on their
YouTube page. It's a crucial indicator of how compelling your video appears to
potential viewers at first glance, and can significantly impact the overall visibility and
success of your content on the platform. Here’s what typically affects and
constitutes the CTR on YouTube:

1. Thumbnail

● Quality: High-quality, visually appealing thumbnails are more likely to catch a

viewer's eye.
● Relevance: The thumbnail should accurately represent the content of the
video. Misleading thumbnails can negatively affect viewer trust and retention.
It’s very important to mislead from clickbait
● Emotion: Thumbnails that convey emotion, whether through facial
expressions, dramatic visuals, or bold text, tend to perform better.

Test different thumbnails if your video doesn’t perform as well as you expected.
Many people rush to create new videos, thinking their previous one has flopped and
there’s nothing they can do about it. However, it's often easier to experiment with the
packaging than to make another video. In many cases, after changing a thumbnail
and title, we’ve seen significant increases in views.

Limit the number of words in a thumbnail to a maximum of 3-5. However, in some

niches, using more text can also be effective.

Extra sauce:
use Midjorney image-to-image feature to make similar and even better thumbnails
than your competitors

If you don’t have money, use Promeai. It’s free and don't have censure

2. Title

● Clarity: The title should be clear and directly related to the content of the
video.
● Keywords: Including relevant keywords can help not only in SEO but also in
making the title more appealing to targeted viewers.
● Length: Ideally, titles should be concise yet descriptive. Overly long titles
might be cut off in the display, while too short may not provide enough
information to entice clicks.

3. Idea of you video

- I like the approach where you create a thumbnail and title after coming up
with a good idea, and only then do you actually create the video.
4. Target Audience

● Different thumbnails and titles resonate differently depending on

demographic factors such as age, interests, and geographic location.
Tailoring content to the audience can improve CTR.

5. Timing

● Publishing videos when your audience is most active on YouTube can improve
the chances of your video being noticed and clicked on.

AVD

You need to keep in mind that YouTube is a social media platform, and its main goal
is to make money. YouTube can generate more revenue when:

1. Viewers stay on the platform for as long as possible.

2. Viewers see as many ads as possible.

So, this leads us to the main point: YouTube is interested in ensuring that viewers
watch as many minutes of your video as possible, thereby allowing YouTube to
display as many ads as possible.

Strategies to Increase Average View Duration

1. Improve Content Quality:

● Invest in better production quality (audio and visuals).
● Ensure content is well-researched, informative, and engaging.
● Use storytelling to make videos more compelling and memorable.

2. Optimize Video Structure:

● Start with a strong hook to grab attention within the first 15 seconds.
● Clearly outline what the video will cover early on to set expectations.
● Keep the pacing tight—avoid unnecessary digressions or filler content.

3. Interactive Elements:
● Include interactive elements like polls, questions, or direct calls to
action that encourage viewers to engage with the content.
4. Experiment with Content and Formats:
● Experiment with different types of content and video formats to see
what resonates best with your audience.
Video editing:

Main rule for you as I beginner - “Don’t overthink editing”

Perfection = procrastination

In many cases, social media is a game of volume. You shouldn’t edit one video for a
few months and expect millions of views only because YOU think you’ve created a
masterpiece

Essential Video Editing Techniques

1. Cutting and Trimming:

● Remove unnecessary footage to keep the video concise and engaging.
Focus on retaining clips that contribute to the narrative or provide
value.
2. Transitions:
● Use transitions like cuts, fades, wipes, and dissolves to move smoothly
between scenes. Use them sparingly to avoid distraction.
3. Adding Text and Titles:
● Incorporate text overlays, lower thirds, and title screens to provide
additional information, introduce segments, or enhance storytelling.
4. Color Correction and Grading:
● Adjust the colors to ensure that the footage looks consistent and
appealing. Color grading can also be used to set the mood or
emphasize certain parts of the video.
5. Sound Editing:
● Ensure clear audio quality by removing background noise and adjusting
levels. Add voiceovers, sound effects, and music to enhance the
viewing experience without overpowering the main content.

6. Graphics and Effects:

● Use graphics and visual effects to illustrate points, highlight important
information, or add visual interest. Be mindful not to overuse effects
that could detract from the content.
7. B-Roll Insertion:
● Include B-roll footage to add depth to your storytelling, cover cuts, and
provide visual interest to keep the audience engaged.
More Video Editing Tips

1. Pacing and Rhythm:

● Maintain an appropriate pace to keep viewers engaged. Alter the pace
depending on the content to maintain interest or create suspense.
2. Storytelling Techniques:
● Use editing to tell a story. This might involve rearranging clips for better
narrative flow, using flashbacks, or creating setups and payoffs.
3. Call to Actions:
● Edit in call-to-action prompts strategically, like asking viewers to
subscribe or comment, at moments when engagement is likely to be
high.
4. Engagement Tricks:
● Use zooms, annotations, pop-ups, or quick cuts to emphasize key
points and keep the video dynamic.

About algorithm:

You shouldn't focus on hacking the YouTube algorithm or look for shortcuts. While
YouTube has its bugs and flaws, you won't find any reliable tricks in public resources.

Only a few groups are aware of them, and they make millions, but it's not a
consistent strategy and doesn't develop any skills for you.

We sometimes purchase some tricks, but the main point is that we know trusted
people and teams from whom we buy these tricks.

Instead, focus solely on your audience. When your audience eagerly awaits your next
video, that is the best "hack" you can find as a beginner.

Outro:

One more advice: Try to improve at least one little thing in every next video

If you're interested in one-on-one coaching or mentorship, feel free to DM me. I don't

typically offer this due to limited time, but you can send me your request, and we can
discuss further

I wish you all good luck on this exciting and profitable journey on YouTube. If you
have any questions, feel free to send me a DM