Chapter 6
Chapter 6
Communication - used to serve the information function, motivation function, control function, and
emotive function.
Communication - a process of sharing information through symbols, including words and messages.
FUNCTIONS OF COMMUNICATION
1. Information function - Information provided through communication may be used for decision-making
at various work levels in the organization.
2. Motivation function - Communication is also oftentimes used as a means to motivate employees to
commit themselves to the organization's objectives.
3. Control function - When properly communicated, reports, policies, and plans define roles, clarify
duties, authorities and responsibilities. Effective control is, then, facilitated.
4.Emotive function -When feelings are repressed in the organization, employees are affected by anxiety,
which, in turn, affects performance.
• The factors that will affect the acceptance or rejection of a message are as follows:
6.1 The accuracy of the message
6.2 Whether or not the sender has the authority to send the message and/or require action
6.3. The behavioral implications for the receiver.
7. Use
The next step is for the receiver to use the information. If the message provides information of importance
to a relevant activity, then the receiver could store it and retrieve it when required. If the message requires
a certain action to be made, then he may do so, otherwise, he discards it as soon as it is received.
8. Provide Feedback
The last step in the communication process is for the receiver to provide feedback to the sender.
Depending on the perception of the receiver, however, this important step may not be made.
FORMS OF COMMUNICATION
A. Verbal Communication - are those transmitted through hearing or sight. These modes of
transmission categorize verbal communication into two classes: oral and written.
Oral communication - mostly involves hearing the words of the sender, although sometimes,
opportunities are provided for seeing the sender's body movements, facial expression, gestures, and eye
contact.
Written communication - is preferred over oral communication because of time and cost
constraints. When a sender, for instance,cannot personally meet the receiver due to some reason, a
written letter or memo is prepared and sent to the receiver.
B. Nonverbal Communication - is a means of conveying messages through body language, as well as
the use of time, space, touch, clothing, appearance, and aesthetic elements.
C. Horizontal Communication - refers to messages sent to individuals or groups from another of the
same organizational level or position.
The purposes of horizontal communication are:
1. to coordinate activities between departments
2. to persuade others at the same level of organization
3. to pass on information about activities or feelings
(e.g. memos, meetings, telephones, picnics,dinners, and other social affairs)
MANAGEMENT INFORMATION SYSTEM - is defined by Boone and Kurtz as "an organized method of
providing past, present, and projected information on internal operations and external intelligence for use
in decision-making."