Our Lady of Lourdes Academy Inc.

MULTIMEDIA AND INTERACTIVITY

(Formerly: Academe for Development Education) Multimedia applications can include various types of media used together (for example,
Graceville, City of San Jose del Monte, Bulacan text, images, video, audio, animation, etc.). A multimedia application normally involves
programming code and enhances user interaction where the computer responds to the
NAME: ________________________________________________________ user’s actions.
Types of Rich and Multimedia Content:
Year and Section: _______________________________________________
1. Text – contents express specific information
Date Submitted: ________________________________________________
2. Images – make the content more visually appealing.
Parent’s Signature: ______________________________________________ 3. Video – adds more attraction to users. Common digital video formats are Flash, MPEG,
Quarter 2 AVI, WMV and Quicktime. Video can be embedded within the content or linked stored
content.
Module 1: MULTIMEDIA AND ICTs 4. Audio – aids interaction with the user, it can also be added as background. Common audio
formats are MP3, WMA, Wave, MIDI, and Real Audio. Audio can be embedded or streamed.
RICH CONTENT IN THE ONLINE ENVIRONMENT AND THE USER EXPERIENCE 5. Animation – can include interactive effects which allow users to interact with the use of
mouse or keyboard. Common animation formats are FLV, SWF, and Action Script codes for
Multimedia and ICT animated and interactive effects.
ICT or information and communications technology covers any communication device or 6. Online Games – are universal on modern gaming platforms, including PCs, consoles and
application including radio, television, cellular phones, computer and network hardware and mobile devices.
software, satellite systems, as well as the various services and applications. 7. Online tests and courseware – are designed for teachers and students. Courseware can
Multimedia is a combination of text, animated graphics, video, and sound delivered to you include materials for computer-based training, interactive tutorials, distance learning, or
via electronic means. It is what appeals to users for entertainment, learning and research. home schooling.
Digital Multimedia is the field concerned with the computer-controlled integration of text, 8. Web-, game-, pod-, and vodcasting
graphics, still and moving images, animation, sounds, and any other medium where every
type of information can be presented, stored, transmitted and processed digitally. AUDIO FILES
Uses of Multimedia Audio file format is a kind of file used as a means of storing digital audio data on a
Education computer. An audio file codec is needed to properly store the file to the preferred format
and play the audio. A codec is a computer program or device used to encode and decode
Entertainment any digital data such as an audio file to its specific file format. There are several audio
formats available. The following are the most popular:
Business COMMON AUDIO FILE FORMATS
VIDEO FILES
Medicine A video file is a kind of file used as a means of storing digital video files on a computer. A
video codec is used to contain the video for later playback and editing. Advances in video
Mathematics and Scientific Research file container formats are focused on high quality video streaming for use over the internet.

Government

ICT – Grade 12 (ALL STRANDS) Subj. Teacher: Rosemarie B. Arceño

LESSON 2
 MODULE 2: ICT’S AS PLATFORM FOR CHANGE 4.Support-contains the budget needed for the project. Some concept papers do not specify
any amount requested from the sponsor.
ICT as medium for advocacy and developmental communication 5.Contact information-includes information on how the group be contacted.
Advocacy – is a way of expressing views, opinions, concerns information access and on
establishing to all one’s rights and responsibilities through any possible means or ways. 2. Development – involves the actual creation of the website(s), involves the
Social Media – (according to TechTarget network, as posted by Margaret Rouse) is a production of images, infographics, etc.
collective term for website applications which focus on community-based input, 3. Release and Promotion – involves the actual release of the website for public
communication, interaction, content-sharing and collaboration. As of today, social media view and promoting it. Promotion typically starts before the actual release.
was known to be the most powerful platform to use if you want to generate instant and 4. Maintenance – involves responding to feedback of your site visitors and
massive public reactions to whatever concerns or issue that you have. continuing to improve your website.
History of the Philippines has been one of the few countries shown unity and democracy for
social change. These advocacy for social change would have not been possible without the MODULE 4: PUBLISHING AN ICT PROJECT
role of ICT. Web Publishing
• Web Publishing, as defines by Technopedia, is the process of publishing original
MODULE 3: DEVELOPING AN ICT PROJECT FOR SOCIAL CHANGE content on the internet. Its processes include building and uploading original
ICT on Social Change websites, updating the associated web pages and content over the internet.
Social Change refers to an alteration in the social order of a society. Social Change may • It involves several requirements for the publisher to be able to upload contents into
include social institutions, social behaviors, or social relations. It can be done in any form of the web.
multi-media. You can make social changes through the use of campaigns. Campaigns are a
work in an organized and active way toward a particular goal; typically a political or social Uploading and Website Management
one. A campaign will help you promote and organize your project properly. • Website management, according to Shane Diffily it follows a management model
Simplified ICT Project Process Overview: used for organizing all activities of the site.
Planning —> Development —> Release and Promotion —> Maintenance • He cited that the elements include website maintenance, development, governance
1. Planning and infrastructure. Each element includes different sub-process that require time
Before starting your project, your group should be able to do the necessary paperwork. This and technologies.
allows experts to see if your project is doable over the time frame that was given and if it is • A website management is an integrated set of tools that allows tea to create,
significant enough to be made into reality. design, develop, launch, manage, administer and monitor website contents.
A concept paper is a document used to convince a panel of potential funders to help a
product, program, or service to become a reality. THREE THINGS TO CONSIDER IN ORDER TO PUBLISH CONTENT:
1. WEB DEVELOPMENT SOFTWARE – can be a web design program.
There are five elements of a concept paper: 2. INTERNET CONNECTION – is needed for uploading the content.
1.Introduction-includes tour group’s mission and vision and a brief introduction of your 3. WEB SERVER – is needed to host your website.
project.
Purpose-includes the reasons why this project is worth your group and your sponsor’s time, WEB DEVELOPMENT SOFTWARE
effort and money. • Wix.com (Free & Paid)
3.Description-includes all the necessary information about the project. In ICT, it involves the • Wordpress.com (Free & Paid)
sites you are going to produce and the purpose of each and how they work in unison.
ICT – Grade 12 (ALL STRANDS) Subj. Teacher: Rosemarie B. Arceño
LESSON 2
 • Weebly.com (Free & Paid) 1. LinkedIn – is a social networking site designed specifically for the business
• Squarespace.com (Paid) community.
• Webflow.com (Free & Paid) 2. Google AdWords – is an advertising service by Google for business wanting to
• Adobe Dreamweaver (Paid) display ads on Goolgle and its advertising network. The AdWords program enables
• RapidWeaver (Paid) business to set a budget for advertising and only pay when people click the ads.
3. Reddit – is an American social news aggregation, web content rating and discussion
PUBLISHING ICT PROJECTS website. Registered members submit content to the site such as links, text posts and
YOU CAN UPLOAD YOUR FILES IN DIFFERENT PLATFORMS: images which are then voted up or down by other members.
• WORDPRESS – is a free and open-source content management systems 4. Facebook ads – Facebook ads are purchased on an auction basis, where advertisers
• MICROSOFT OFFICE PROJECT SERVER – is a project management server solution are charged based on either clicks, impressions or actions. The ads are delivered all
made by Microsoft that allows you to view and upload documents. across Facebook and some formats are eligible to show in the Facebook News feed.
• FILE MANAGER – is an uploading tool web interface that allows you to manage all
your files. MODULE 5: SUSATINING AN ICT PROJECT FOR SOCIAL CHANGE

PROMOTION, TRACTION AND TRAFFIC MONITORING Communicating with individuals and organizations requires methods and technology
PROMOTIONS such as Information Communication Technology (ICT) with the help of a computer
1. USE MULTIMEDIA – there should first be a way on how the reader will encounter system. Information technology is economic and social development that is
your post. One way is to blend search, social and e-mail, created in different generally seen as a useful tool to employ better and cheaper communication and to
channels and formats to stay connected to different kinds of audiences in different facilitate the generation of knowledge.
ways. The importance of sustaining and maintaining an ICT project is through available
2. USE VARIOUS ONLINE TOOLS – create headlines grab in attention in email, twitter monitoring tools and evaluating techniques such as user interviews, feedback forms
and facebook post. and analytic data.
3. USE IMAGES – create images in pinterest, Instagram, SlideShare and Youtube what
will catch the attention of viewers. STEPS IN UPDATING PROJECT TO SUSTAIN SOCIAL CHANGE
4. USE BLOG – use your blogs to frequently connect with other people and build 1. Analyze comments and recommendations
relationship and network. 2. Developer may also opt to study and include the comments written by viewers
5. COLLABORATE – collaboration with friends, influences, readers will strengthen your and visitors
network. 3. Developers should agree on which website element and values will be applied
6. UPDATE – always have a fresh content and regularly update post-news, write ups, or 4. Discuss to your member how page content and design will be implemented
images. 5. Developers should carefully examine the page content
6. Perform changes in the ICT Project
TRACTION TOOLS 7. Publish any change made
Tools for collecting validation and feedback for business to business/enterprise 8. Monitor accessibly traffic
products and ideas.
THINGS TO REMEMBER TO SUSTAIN AN ICT PROJECT FOR SOCIAL CHANGE
✓ Update content regularly – by changing the site content often in essential to
maintain the relevancy of the Website.
ICT – Grade 12 (ALL STRANDS) Subj. Teacher: Rosemarie B. Arceño
LESSON 2
 ✓ Webpage design – it is essential because it impress how your audience sees your tremendous advantage of saving time and effort, especially in times of crisis like a
brand. Make your website looks attractive by new images or a design renovation. pandemic.
✓ Updated links – it gives the viewers appreciated and accessible information that
leads to successful projects. IMPACT OF ICT, THE SELF, AND SOCIETY
✓ Reply to inquiries – providing a quick response to the viewer is vital to gather and ICT has immense impact on humanity. It covers all developing sectors to improve their
collect feedback on web content, especially to enhance the support, including service, lifestyle, and as the basis of economic growth. However, these impacts may seem to
forums, online communities, emails, blogs, and comments. have both advantages and disadvantages despite its progress.
✓ Website management – allow the team to create, design, develop, launch, manage,
administer, and monitor website content, web building involves web management.
✓ Monitoring tools – 24 hours care tools are used to continuously track the status of SECTOR POTENTIALS OF ICT CHALLENGES
the webpage in use to failures, defects, or problems, and to progress them. 1. COMMICATION • Information can be • The benefit of ICT
✓ Promotion, traction, and traffic monitoring – traction and traffic use to promote distributed and when comes to
the Website have varied methods to attract visitors to get more shares, email accessed easily distant
subscribers, and higher search ranking to support and validate products and keep through various communication may
growing of user and customer. modes like: chat, not be accessible to
text message, email some people.
MONITORING THE SOCIAL IMPACT OF THE ICT PROJECT etc • Digital divide
• POSITIVE IMPACT OF ICT 2. EDUCATION • Use of Learning • Teachers and
1. SOCIAL IMPACT – is about telling the story of changes we bring to people’s lives Management students may need
and organization System (LMS) such to shift or transfer
2. ECONOMIC GROWTH – enabling a larger markets coverage and increase of as Google Classroom their traditional way
reach of business • Create and send of learning to the
3. POLITCAL DEVELOPMENT – ICT causes developed of transparency government online presentation online delivery
accountability and reducing corruption • Publish journals platform to continue
• Use of e-portfolio education.
AMONG THE ICT TOOLS INCLUDE THE FOLLOWING: • Social interaction is
✓ No. of likes different than in a
✓ No. of tweets face-to-face delivery
✓ No. of shares to multiple social media platforms mode.
✓ No. of comments 3. E-COMMERCE • Online • Consumers must be
✓ advertisements can cautious in making
MODULE 6: REFLECTING ON THE ICT LEARNING PROCESS be created and transactions with
posted quickly by unauthorized seller
ICT, THE SELF, AND THE SOCIETY linking to other online.
Information and Communication Technology (ICT) plays a crucial role in the development of websites.
our society. It gives convenient access to every part of the world in different settings. It is
era of what we are living now and the thing that will be harder to live without. ICT gives a
ICT – Grade 12 (ALL STRANDS) Subj. Teacher: Rosemarie B. Arceño
LESSON 2