r\

乙)
These ma rke t ing t actics make us think,' It 's a
bargain that I can't miss .' And before we know 比

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30 we a re walking out of the store with our new
~ purcha se . Supermarkets also use a similar st rategy
by di s playin~ products , like candy and gift c~rds , at
the checko~潽oping that customers will ad在them
to the ir ca rt while they are waiting in line.
ti Marketing s igns like these are commonly used Ln l 1\il
because companies know it's hard for people to 35 自 Now that you know what motivates people
avo id the temptation of a good deal. In fact , to shop impulsively, it can help you make fewer
eighty-eight percent of impulse purchases are purchases and be less wasteful. It's about time
25 made because an item is on sale. Therefore, stores that we learnt to be smarter consumers by putting
put up signs in their window displays and around products that we don't really want or need back
their products to make us want to buy something. 40 on the shelf.

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記

Check your understanding 辶＼ 吐 a 鬥 k. s·\..迅＆

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A Answer the questions using information from Text 2. For multiple-choice questions, blacken one circle only.

1 According to paragraph 1, what is an impulse 5 According to paragraph 2, how does our mood
buyer? change when we buy on impulse?

Ltm硒磾叩心 b3< 痂寸＂＇而n rr4!11 We go into a shop feeling (a) 泗節乩

'ltin\!.i'j 虻ll吡西兩釕祏勺 \ltt(\ 伍面吖 「 no
~,L 佃IY\ · We buy something on impulse and feel

血
(b)

皇2
than before.
Use one word to complete each blank.
The percentage of purchases made by teenagers and
We eventually experience a feeling of
young adults that are (a) 立m,~ — '呻·h~鎏 (c)

IS (b) 匭區 than forty percent.

We end up feeling (d) UJOT$e.
3 According to paragraph 2, why do people make
impulse purchases? than before.

B i~ri ~。瘧四t to r\i叮軻p.ffl-5 e,\V佖L

6 Based on paragraph 2, why do the effects of
UI
impulse buying not last long?
沔k

皇4 What does the writer compare an impulse 』 転严心~will 血

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皇

purchase to in paragraph 2?
][ fu_~

皿
上

What does'This observation' (line 15) refer to?

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~

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7
，一一－，一 ＇呻
 8
When are w e less likely to buy on im p ulse? 11 Accor ding to paragr aph 4, why do w e fe el the
a) need to b u y thin gs th at a re on sale?
郿fl in nA 圖11', Llk\At 1-11 /f . wnnt Tn h吶
b) 山'it 严\e麟＄訌
g~。ni5 online
9
珥 m 壼 \C. 勺辶血
Thepu 「pos e of paragr aph 4 is to
• A explai n the sales strateg ies u sed in 呈 12 Wha t is the wri te r's at titude toward s impul se
buyi n g?
superm a rkets.
0 B introd uce w h at ty p e of sign s stores u se • A cr itical

0 C prov ide a reason w h y people are m ore 0 B exc ited

likely to shop onlin e. 0 C ne ut ra l
0 D show how effective marke ting strateg ies 0 D un interes ted
are.
旦 13 Do you think you a re a n impul sive shopp er?
10 What does 'These marke ting tactics ' (line 28) Why or why not?
refer to?
鼢 n即 啟 h吶的啊·、 ·1mp叱 i vr'扭
lt 函~tll~e.. mo 砧t5 守韶 S區·｀
严 ur "in 怀r l•tini\4~/J ilic.色~anJ 叩 t\,tlt'~r
严如 s
B Summ arise the blog post using words from Text 2. Fill in each blank
with one word only. You should make sure
your answe rs are gramm aticall y correct .

Impulse buying happen s when you buy a produc t withou t <1l ·

麟丐 ·car eful ly about it. The reason we
do this is becaus e buying ourselv es someth ing new improves our C2l
l\)llU!t . Furthe rmore, it is hard to
卹忒

T
(3) buying produc ts when they are on <4l 5吡 . Impulse buying , howev er, is a bad
區辶 because it results in you buying clothes you don't need or can't <6l
n扁乩
(5)
. In order
to be a better C7l Co沁血1X__, we should try to reduce
(8)
the amoun t of IA)n')te., we produc e by buying
fewer produc ts. Do you think impulse buying is a common
habit among teenag ers? Why or why not?
What are some strateg ies you could
矗c Comp lete the followi ng senten ces using words from Text 2. sugges t to avoid impulse buying?
Use the clues in the bracke ts to help you.

My mum was extrem ely upset when she saw the store receipt and
yelled at me for making so many expens ive
严如認 es . (paragra的 I)

2 Alex felt no
t勺＇＂ about buying a new television . It was expens ive but it was worth every
penny.
(paragr aph 2)

3 One good mo~v,t i:) strateg y is to put words like'low price' and'ne w and improved ' on
the packaging.
(paragr aph 3)
4 Afte r seeing the hi-tech feature s of the company's newest smartp hone
, It was difficul t to resist th e
_j!Jl)' 「M邴 to buy one. (paragr aph 4)
5 I bought t his leather jacket fo r ha lf price off. It was such a great ~
巨5~、一－一 that I 」ust had to get it!
(paragraph 4)
8