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Problem Statement - Usecase 1.2

The document outlines the development of a churn prediction and retention system for XYZ Bank, focusing on predictive models, NLP for customer feedback, and generative AI for retention strategies. It details the tasks required for data understanding, model implementation, system integration, and ethical considerations. Deliverables include Jupyter notebooks, Python scripts, a presentation, and a requirements file.

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kirtigopalsoni
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6 views3 pages

Problem Statement - Usecase 1.2

The document outlines the development of a churn prediction and retention system for XYZ Bank, focusing on predictive models, NLP for customer feedback, and generative AI for retention strategies. It details the tasks required for data understanding, model implementation, system integration, and ethical considerations. Deliverables include Jupyter notebooks, Python scripts, a presentation, and a requirements file.

Uploaded by

kirtigopalsoni
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Developing a Comprehensive Churn Prediction and Retention System at XYZ Bank

Problem Statement: As an AI/ML engineer, you are tasked with developing a comprehensive
churn prediction and retention system for our company. Your objective is to design and
implement a solution that addresses the following components:

• Predictive Models for Churn Analysis: Analysing customer data to predict which
customers are at risk of leaving and identifying factors contributing to churn.
• NLP for Customer Feedback Analysis: Understanding reasons for dissatisfaction by
analysing textual feedback from surveys, complaints, and social media.
• Generative AI for Retention Strategies make use of Chat bot: Developing and
testing personalized retention strategies and communication plans to reduce churn
rates based on user feedback.

Solution:

• Develop a well-structured solution architecture utilizing the proposed techniques.


• Showcase the functionality of solution and its potential impact.

Dataset: For this assignment, you will work with the following datasets: Attached.

Task Requirements:

a) Data Understanding and Preprocessing:

• Examine the provided datasets and describe their structure.


• Identify relevant features for churn prediction.
• Propose and implement necessary data cleaning and preprocessing steps.
• Handle missing values and outliers appropriately.
• Perform exploratory data analysis to gain insights.

b) Predictive Models for Churn Analysis:

• Select and justify appropriate machine learning algorithms for churn prediction.
• Implement feature engineering techniques to improve model performance.
• Develop at least two different models.
• Evaluate and compare model performance using relevant metrics.
• Identify the most important features contributing to churn.

c) NLP for Customer Feedback Analysis:

• Preprocess textual data from customer feedback.


• Implement sentiment analysis to gauge overall customer satisfaction.
• Develop a method to extract key insights and reasons for dissatisfaction.

d) Generative AI for Retention Strategies:

• Propose an approach for using generative AI to create personalized retention strategies.


Use the models as per your convenience.
• Develop a system to generate tailored communication plans based on customer profiles
and churn risk.
• Implement a method to evaluate and refine generated strategies.
• Describe how you would integrate this component with the predictive model and NLP
analysis.
• Build a Chat model for response based on user query.

Example : My Debit Card often gets blocked without reason.


Response from Chat bot: Thank you for facing issue with Debit Cards we will route to Debit
Cards team.

Or Routed to Debit Cards Team

• Develop a method for the chatbot to ask clarifying questions when needed

e) System Integration and Deployment:

• Outline an architecture for integrating all components into a cohesive system.


• Propose a deployment strategy (e.g., cloud-based, on-premises)
• Describe how you would handle real-time data processing and model updates.
• Discuss potential scalability challenges and how to address them.

f) ) Ethical Considerations and Privacy:

• Discuss potential ethical implications of the churn prediction system.


• Propose measures to ensure customer privacy and data protection.
• Address any potential biases in the model and how to mitigate them.

Deliverables:

• Jupyter notebook(s) with complete solution that provide entire workflow, from data
loading, EDA, FE to Model building and deployment code with clear comments and
explanations.
• Python scripts for your final implementation.
• A presentation (maximum 10 slides) summarizing your approach, key findings, and
recommendations for stakeholders.
• Requirements.txt file listing all necessary libraries and their versions.

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