1.

Northern Trail Outfitters (NTO) creates a calculated insight to compute recency,

frequency, monetary (RFM) scores on its unified Individuals. NTO then creates a
segment based on these scores that it activates to a Marketing Cloud activation
target.
Which two actions are required when configuring the activation?
Choose 2 answers

ANS: Choose a segment

Select contact points

2. A customer is concerned that the consolidation rate displayed in the Identity

resolution is quite low compared to their initial estimations.
Which configuration change should a consultant consider in order to increase the
consolidation rate?

ANS: Increase the number of matching rules

3. A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File
Storage Bucket.
Which authentication type should the consultant recommend to connect to the S3
bucket from Data Cloud?

ANS: Use an S3 Access Key and Secret Key

4. A consultant has an activation that is set to publish every 12 hours, but has
discovered that updates to the data prior to activation are delayed by up to 24 hours.
Which two areas should a consultant review to troubleshoot this issue?
Choose 2 answers

ANS: Review segments to ensure they're refreshed after the data is ingested.
Review data transformations to ensure they're run after calculated insights.

5. Northern Trail Outfitters wants to use some of Its Marketing Cloud data in Data
Cloud.
Which engagement channel data will require custom integration?

ANS: CloudPage

6. Which permission setting should a consultant check if the custom Salesforce CRM
object is not available in New Data Stream configuration?

ANS: Confirm the View All object permission is enabled in the source Salesforce CRM org.
 7. Which two common use cases can be addressed with Data Cloud?
Choose 2 answers

ANS: Harmonize data from multiple sources with a standardized and extendable data
model.
Understand and act upon customer data to drive more relevant experiences.

8. Where is value suggestion for attributes in segmentation enabled when creating the
DMO?

ANS: Segment Setup

9. A Data Cloud customer wants to adjust their identity resolution rules to increase their
accuracy of matches. Rather than matching on emall address, they want to review a
rule that joins their CRM Contacts with their Marketing Contacts, where both use the
CRM ID as their primary key.
Which two steps should the consultant take to address this new use case?
Choose 2 answers

ANS: Map the primary key from the two systems to Party Identification, using CRM ID as the
Identification name for both.
Create a matching rule based on party identification that matches on CRM ID as the
party Identification name.

10. Which consideration related to the way Data Cloud ingests CRM data is true?

ANS: The CRM Connector allows standard fields to stream into Data Cloud in real time

11. What does the Source Sequence reconciliation rule do in identity resolution?

ANS: Sets the priority of specific data sources when building attributes in a unified profile,
such as a first or last name

12. Which two dependencies prevent a data stream from being deleted?
Choose 2 answers

ANS: The underlying data lake object is used in a data transform.

The underlying data lake object is mapped to a data model object.

13. What should a user do to pause a segment activation with the intent of using that
segment again?
ANS: Stop the publish schedule.
 14. When creating a segment on an individual, what is the result of using two separate
contalners linked by an AND as shown below?
GoodsProduct | Count | At Least | 1
Color | Is Equal To | red
AND
GoodsProduct | Count | At Least | 1
PrimaryProductCategory | Is Equal To | shoes

ANS: Individuals who purchased at least one of any 'red' product and also purchased at
least one pair of 'shoes'

15. What should an organization use to stream inventory levels from an inventory
management system into Data Cloud In a fast and scalable, near-real-time way?

ANS: Ingestion API

16. Northern Trail Outfitters (NTO), an outdoor lifestyle clothing brand, recently started a
new line of business. The new business
specializes in gourmet camping food. For business reasons as well as security
reasons, it's important to NTO to keep all Data Cloud data separated by brand.

Which capability best supports NO's desire to separate its data by brand?

ANS: Data spaces for each brand

17. Cumulus Financial created a segment called High Investment Balance Customers.
This is a foundational segment that includes several segmentation criteria the
marketing team should consistently use.
Which feature should the consultant suggest the marketing team use to ensure this
consistency when creating future, more refined segments?

ANS: Create new segments using nested segments.

18. Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home
phone, and work phone as three separate fields for Its customers on the Contact
record. The company plans to use Data Cloud and ingest the Contact object via the
CRM Connector.
What is the most efficient approach that a consultant should take when ingesting this
data to ensure all the different phone numbers are properly mapped and available for
use in activation?

ANS: Ingest the Contact object and use streaming transforms to normalize the phone
numbers from the Contact data stream into a separate Phone data lake object (DLO) that
contains three rows, and then map this new DLO to the Contact Point Phone data map
object.

19. A customer has a Master Customer table from their CRM to ingest into Data Cloud.
The table contains a name and primary email address, along with other personally
identiflable Information (PII).
How should the fields be mapped to support identity resolution?

ANS: Map name to the Individual object and email address to the Contact Phone Email
object.

20. Cloud Kicks received a Request to be Forgotten by a customer.

In which two ways should a consultant use Data Cloud to honor this request?
Choose 2 answers

ANS: Add the Individual ID to a headerless file and use the delete from file functionality.
Use the Consent API to suppress processing and delete the individual and related
records from source data streams.

21. Cumulus Financial uses Data Cloud to segment banking customers and activate
them for direct mail via a Cloud File Storage activation.
The company also wants to analyze individuals who have been in the segment within
the last 2 years.

ANS: Segment membership data model object

22. What is Data Cloud's primary value to customers?

ANS: To provide a unified view of a customer and their related data

23. During an implementation project, a consultant completed ingestion of all data

streams for their customer.
Prior to segmenting and acting on that data, which additional configuration is
required?

ANS: Identity Resolution

24. Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data
Cloud and bring two years of transactional history into Data Cloud.
What should NTO use to achieve this?

ANS: B2C Commerce Starter Bundles plus a custom extract

 25. A customer has a requirement to receive a notification whenever an activation fails
for a particular segment.
Which feature should the consultant use to solution for this use case?

ANS: Activation alert

26. Which two steps should a consultant take If a successfully configured Amazon S3
data stream fails to refresh with a "NO FILE FOUND" error message?
Choose 2 answers

ANS: Check if correct permissions are configured for the Data Cloud user.
Check if the file exists in the specified bucket location.

27. A consultant is discussing the benefits of Data Cloud with a customer that has
multiple disjointed data sources.
Which two functional areas should the consultant highlight in relation to managing
customer data?
Choose 2 answers

ANS: Data Harmonization

Unified Profiles

28. A retailer wants to unify profiles using Loyalty ID which is different than the unique ID
of their customers.
Which object should the consultant use in identity resolution to perform exact match
rules on the Loyalty ID?

ANS: Party Identification object

29. Which data model subject area defines the revenue or quantity for an opportunity by
product family?

ANS: Sales Order

30. Which configuration supports separate Amazon 53 buckets for data Ingestion and
activation?

ANS: Separate user credentials for data stream and activation target

31. A customer wants to use the transactional data from their data warehouse in Data
Cloud. They are only able to export the data via an SFTP site.
How should the file be brought into Data Cloud?
ANS: Ingest the file through the Cloud Storage Connector.

32. When performing segmentation or activation, which time zone is used to publish and
refresh data?

ANS: Time zone set by the Salesforce Data Cloud org

33. Cumulus Financial is currently using Data Cloud and ingesting transactional data
from its backend system via an S3 Connector In upsert mode. During the initial setup
six months ago, the company created a formula field in Data Cloud to create a
custom classification. It now needs to update this formula to account for more
classifications.
What should the consultant keep in mind with regard to formula field updates when
using the S3 Connector?

ANS: Data Cloud will update the formula for all records at the next incremental upsert
refresh.

34. Luxury Retailers created a segment targeting high value customers that it activates
through Marketing Cloud for emall communication. The company notices that the
activated count Is smaller than the segment count.
What is a reason for this?

ANS: Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If
the Individual does not have a related Contact Point, it will not be activated.

35. Northern Trail Outfitters wants to implement Data Cloud and has several use cases
in mind.
Which two use cases are considered a good fit for Data Cloud?
Choose 2 answers

ANS: To ingest and unify data from various sources to reconcile customer identity
To use harmonized data to more accurately understand the customer and business
impact

36. What does It mean to build a trust-based, first-party data asset?

ANS: To provide transparency and security for data gathered from individuals who provide
consent for its use and receive value in exchange
 37. What is the result of a segmentation criteria filtering on City | Is Equal To | 'San
José"?

ANS: Cities only containing 'San José' or 'san josé'

38. During a privacy law discussion with a customer, the customer indicates they need to
honor requests for the right to be forgotten. The consultant determines that Consent
API will solve this business need.
Which two considerations should the consultant inform the customer about?
Choose 2 answers

ANS: Data deletion requests submitted to Data Cloud are passed to all connected
Salesforce clouds.
Data deletion requests are submitted for Individual profiles.

39. To Import campaign members into a campaign in Salesforce CRM, a user wants to
export the segment to Amazon S3. The resulting file needs to include the Salesforce
CRM Campaign ID in the name.
What are two ways to achieve this outcome?
Choose 2 answers

ANS: Include campaign identifier in the filename specification.

Include campaign identifier in the activation name.

40. How can a consultant modify attribute names to match a naming convention in Cloud
File Storage targets?
Use a formula field to update the field name in an activation.

ANS: Set preferred attribute names when configuring activation.

41. Northern Trail Outfitters wants to be able to calculate each customer's lifetime value
(LTV) but also create breakdowns of the revenue sourced by website, moble app,
and retail channels.
What should a consultant use to address this use case in Data Cloud?

ANS: Streaming data transform

42. A consultant wants to ensure that every segment managed by multiple brand teams
adheres to the same set of exclusion criteria, that are updated on a monthly basis.
What is the most efficient option to allow for this capability?

ANS: Create a reusable container block with common criteria.

 43. A customer needs to integrate in real time with Salesforce CRM.
Which feature accomplishes this requirement?

ANS: Streaming transforms

44. A user wants to be able to create a multi-dimensional metric to identify unified

individual lifetime value (LTV).
Which sequence of data model object (DMO) joins is necessary within the calculated
insight to enable this calculation?

ANS: Unified Individual > Unified Link Individual > Sales Order

45. Cumulus Financial created a segment called Multiple Investments that contains
individuals who have invested in two or more mutual funds.
The company plans to send an email to this segment regarding a new mutual fund
offering, and wants to personalize the email content with information about each
customer's current mutual fund investments.
How should the Data Cloud consultant configure this activation?

ANS: Choose the Multiple Investments segment, choose the Emall contact point, add
related attribute Fund Name, and add related attribute filter for Fund Type equal to "Mutual
Fund".

46. Cumulus Financial created a segment called Multiple Investments that contains
individuals who have invested in two or more m 46 of 60. A consultant is integrating
an Amazon S3 activated campaign with the customer's destination system.
In order for the destination system to find the metadata about the segment, which file
on the S3 will contain this Information for processing?

ANS: The .json file

47. A customer notices that their consolidation rate has recently increased. They contact
the consultant to ask why.
What are two likely explanations for the increase?
Choose 2 answers

ANS: New data sources have been added to Data Cloud that largely overlap with the
existing profiles.
Identity resolution rules have been added to the ruleset to increase the number of
matched profiles.
 48. A client wants to bring in loyalty data from a custom object in Salesforce CRM that
contains a point balance for accrued hotel points
and airline points within the same record. The client wants to split these point
systems into two separate records for better tracking and processing.
What should a consultant recommend in this scenario?

ANS: Use batch transforms to create a second data lake object.

49. A segment falls to refresh with the error "Segment references too many data lake
objects (DLOs)*.
Which two troubleshooting tips should help remedy this issue?
Choose 2 answers

ANS: Split the segment into smaller segments.

Use calculated insights in order to reduce the complexity of the segmentation query.

50. An Organization wants to enable users with the ability to identify and select text
attributes from a picklist of options.
Which Data Cloud feature should help with this use case?

ANS: Value suggestion

51. A consultant is working in a customer's Data Cloud org and is asked to delete the
existing Identity resolution ruleset.
Which two Impacts should the consultant communicate as a result of this action?
Choose 2 answers

ANS: All individual data will be removed.

52. Northern Trail Outfitters uploads new customer data to an Amazon 53 Bucket on a
daily basis to be Ingested in Data Cloud,
In what order should each process be run to ensure that freshly imported data is
ready and available to use for any segment?

ANS: Refresh Data Stream > Identity Resolution > Calculated Insight

53. A customer requests that their personal data be deleted.

Which action should the consultant take to accommodate this request in Data Cloud?

ANS: Use the Data Rights Subject Request tool to request deletion of the customer's
information.
 54. Data Cloud receives a nightly file of all ecommerce transactions from the previous
day. Several segments and activations depend upon calculated Insights from the
updated data In order to maintain accuracy in the customer's scheduled campaign
messages.
What should the consultant do to ensure the ecommerce data is ready for use for
each of the scheduled activations?

ANS: Use Flow to trigger a change data event on the ecommerce data to refresh calculated
insights and segments before the activations are scheduled to run.

55. Which two requirements must be met for a calculated Insight to appear in the
segmentation canvas?
Choose 2 answers

ANS: The calculated Insight must contain a dimension including the Individual or Unified
Individual Id.
The primary key of the segmented table must be a dimension in the calculated Insight.

56. What does the Ignore Empty Value option do in identity resolution?

ANS: Ignores empty fields when running reconciliation rules

57. Northern Trail Outfitters (NTO) Is configuring an identity resolution ruleset based on
Fuzzy Name and Normalized Email.
What should NTO do to ensure the best email address is activated?

ANS: Use the source priority order in activations to make sure a contact point from the
desired source is delivered to the activation target.

58. A customer wants to create segments of users based on their Customer Lifetime
Value. However, the source data that will be brought
Into Data Cloud does not include that key performance indicator (KPI).
Which sequence of steps should the consultant follow to achieve this requirement?

ANS: Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in
Segmentation

59. During discovery, which feature should a consultant highlight for a customer who has
multiple data sources and needs to match and reconcile data about individuals into a
single unified profile?

ANS: Identity Resolution

 60. Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers
that have purchased within the past 6 months.
The consultant created a segment to meet this requirement.
Now, NTO brings an additional requirement to suppress customers who have made
purchases within the last week.
What should the consultant use to remove the recent customers?

ANS: Segmentation exclude rules