HUM122 - Handouts - Lecture 06
HUM122 - Handouts - Lecture 06
Motive is derived from the Latin word "Motivus" and the Greek word "Movere which means the
movie, an external or internal force that activates an individual to do something to achieve his
goal.
Motivation is a psychological process that directs and maintains behavior toward a goal. It
involves internal and external factors that stimulate the desire and energy required for individuals
to be continuously interested and committed to a task. Motivation is essential in both personal
and professional life, as it determines the level of effort and persistence an individual puts into
achieving their objectives.
Definition of Motivation
Psychologists studying motivation seek to understand the specific goals or motives that drive
human behavior. Motives refer to the needs, wants, interests, and desires that propel individuals
in specific directions. Understanding motivation is crucial for improving performance, personal
development, and achieving long-term goals.
According to Newcomb, motive is the state in which energy is accumulated and directed to
some parts of the environment.
According to Ruch, F.L., motivation studies conditions that arouse sustained and direct
behavior. The internal conditions complexes are called motives which direct the organism
toward specific goals.
In the past, motives were understood in terms of springs of activity or instinct which is an innate
and inborn tendency to act in a certain manner. An instinctive behavior must have a fixed pattern
and not be a product of learning. These patterns of behavior should be unique and similar in all
animals and human beings on the universal level, irrespective of the geographical, social, and
moral differences in the beginning, McDougall accounted for this universal behavior in 24
instincts, then as the influence of the Charles Darwin's evolutionary theory, it became the
fashionable to classify all sorts of behavior as instincts.
After scanning 500 books a sociologist compiled a list of 5759 supposed human instincts. Before
long, the instinct naming collapsed under its weight.
Motivation concerns the factors that direct and energize the behavior of humans and other
organisms. Psychologists who study motivation seek to discover the particular desired goals—
the motives—that underlie behavior. Motives are exemplified in behavior as basic as drinking to
satisfy thirst or as inconsequential as taking a stroll to get exercise. To psychologists
specializing in the study of motivation, underlying motives are assumed to steer one’s choice of
activities.
The study of motivation consists of identifying why people seek to do the things they do.
Psychologists studying motivation ask questions such as these: ―Why do people choose
particular goals for which to strive?‖ ―What specific motives direct behavior?‖ ―What individual
differences in motivation account for the variability in people’s behavior?‖ ―How can
When psychologists first sought to explain motivation, they turned to instincts, which are inborn
patterns of behavior that are biologically determined rather than learned.
According to instinct approaches to motivation, people and animals are born with
preprogrammed sets of behaviors essential to their survival. These instincts provide the energy
that channels behavior in inappropriate directions. Hence, sex might be explained as a response
to an instinct for reproduction, and exploratory behavior might be viewed as motivated by an
instinct to examine one’s territory.
There are several difficulties with such a conception, however. For one thing, there is no
agreement on what, or even how many, primary instincts exist. One early psychologist, William
McDougall (1908), suggested that there are eighteen instincts. Other theorists came up with
even more—with one sociologist (Bernard, 1924) claiming that there are exactly 5,759 distinct
instincts!
Moreover, explanations grounded in the concept of instincts often fall short of elucidating why a
specific pattern of behavior emerges within a species, as opposed to others. Additionally, while
it's evident that a considerable portion of animal behavior stems from instincts, the diversity and
intricacy of human behavior, which largely result from learning, cannot be attributed solely to
instinct.
Types of Motivation
a) Intrinsic Motivation
b) Extrinsic Motivation
a) Intrinsic Motivation
It is a type of motivation in which the motives originates from inside the human body. It
refers to the internal driving state stimulating an individual to behave in a specific way. It
includes all biological drives such as hunger, thirst, sleep, relief from pain, temperature
regulation, need for oxygen and so on. For example, the hunger is driving force coming from
inside to compel an individual to eat food. Similarly, after doing all day activities, the
individual feels tired and requires a good amount of sleep to relax for the next day. Our
curiosity, internal fears, psychological needs and desires also serve as intrinsic motives. It
includes the following motives: Biological drives: e.g. hunger, thirst, relief from pain, sleep,
temperature regulation, Curiosity Internal fears e.g. fear of rejection Psychological needs e.g.
need for being accepted and appreciated by others. Internal desires e.g. desire to gain power
or dominance.
Examples:
A student studies because they love learning, not just for grades.
An artist paints because they enjoy the process, not to sell the artwork.
A researcher conducts experiments out of curiosity, not just for funding.
b) Extrinsic Motivation
In this type of motivation, the motives originate from outside the human body. The driving
force exists outside the human body that stimulates the individual for certain actions. Though
these motives are external to the human body but they have a rewarding or punishing impact
for the individual. It includes the following motives: Incentives Bonuses Allowances
Promotion and demotion Rewards and punishment Merit and Distinction certificates
Appreciation certificates and prizes.
Examples:
A student studies hard to earn good grades.
An employee works overtime to receive a bonus.
A child cleans their room to avoid punishment from parents.
THEORIES OF MOTIVATION
1. McDougall’s Theory of Motivation (Learned):
William McDougall (1871–1938) was a British psychologist who developed an instinct theory
of motivation based on the idea that human behavior is largely driven by innate instincts. He
argued that instincts are inborn tendencies that influence perception, thought, and action. These
instincts are goal-directed, meaning they drive individuals to act in ways that satisfy their innate
needs.
Unlike previous psychologists who viewed instincts as mere reflexes, McDougall believed that
instincts are complex and involve three components:
1. Cognitive Component: The ability to perceive an object as a goal (e.g., seeing food as
desirable).
2. Affective Component: The emotional response linked to the instinct (e.g., feeling hunger
or pleasure).
3. Conative (Behavioral) Component: The action taken to satisfy the instinct (e.g., eating
the food).
McDougall initially proposed 12 basic instincts, each associated with a specific emotion:
He later expanded the list, but his core idea remained that instincts direct human behavior and
are not simply reactions to external stimuli.
Morgan described motivation as the driving force behind persistent goal-directed behavior. He
outlined three key aspects of motivation: making inferences from behavior (understanding why
people act in specific ways), explaining behavior (identifying the reasons behind actions), and
predicting behavior (anticipating how individuals will respond in future situations). Motivation,
according to Morgan, is essential for understanding both instinctual and learned behavior.
Morgan’s theory suggests that behavior is primarily biologically determined rather than purely
learned. He emphasized that humans and animals are born with pre-programmed sets of
behaviors crucial for survival. These instincts generate the energy that directs behavior in
appropriate directions and help organisms adapt to their environment.
Primary Drives
Primary Drives are essential for an organism’s survival and are further divided into Physiological
and General Drives. Physiological Drives include fundamental biological needs such as hunger,
thirst, sleep, and sex, which Morgan referred to as ―Biological Motivation‖ because they ensure
the survival of the organism. General Drives encompass broader needs that arise from various
sources, including affiliation, fear, curiosity, exploration, and manipulation. These drives
influence behavior beyond mere survival and contribute to an individual's adaptive responses to
their environment.
Morgan’s theory remains significant in understanding the biological and social components of
motivation, highlighting the interaction between innate instincts and learned social influences in
shaping human behavior.
For example: when people lack some basic biological requirement such as water, a drive to
obtain that requirement (in this case, the thirst drive) is produced.
To understand this approach, we need to begin with the concept of drive. A drive is a
motivational tension, or arousal, that energizes behavior to fulfill some need.
Many basic kinds of drives, such as hunger, thirst, sleepiness, and sex, are related to the
biological needs of the body or the species as a whole. These are called primary drives.
Primary drives contrast with secondary drives, in which no obvious biological need is being
fulfilled.
In secondary drives, needs are brought about by prior experience and learning. Some people
have strong needs to achieve academically and in their careers. We can say that their
achievement need is reflected in a secondary drive that motivates their behavior.
We usually try to satisfy a primary drive by reducing the need underlying it. For example, we
become hungry after not eating for a few hours and may raid the refrigerator, especially if our
next scheduled meal is not imminent. If the weather turns cold, we put on extra clothing or raise
the setting on the thermostat to keep warm. If our body needs liquids to function properly, we
experience thirst and seek out water.
The reason for such behavior is homeostasis, a basic motivational phenomenon underlying
primary drives. Homeostasis is the body’s tendency to maintain a steady internal state.
Homeostasis operates through feedback loops that bring deviations in body functioning back to a
more optimal state, similar to the way a thermostat and furnace work in a home heating system to
maintain a steady temperature. Receptor cells throughout the body constantly monitor factors
such as temperature and nutrient levels, and when deviations from the ideal state occur, the body
adjusts to return to an optimal state. Many of our fundamental needs, including the need for
food, water, stable body temperature, and sleep, operate via homeostasis.
4. Arousal Theory:
Arousal Theory suggests that individuals are motivated to maintain an optimal level of arousal,
which refers to the level of alertness, wakefulness, and activation of the central nervous system.
Unlike Drive Reduction Theory, which focuses on reducing internal tension caused by unmet
biological needs, Arousal Theory emphasizes the idea that too little or too much arousal can
negatively impact performance. According to this theory, individuals seek to increase arousal
when it is too low and decrease it when it is too high.
The Yerkes-Dodson Law further explains that performance is best when arousal is at a moderate
level, while excessive or insufficient arousal can hinder efficiency. For instance, an athlete may
perform best under moderate stress but may struggle under extreme pressure or complete
relaxation.
Arousal levels vary based on individual differences and the nature of the activity. Some
individuals seek excitement and engage in activities like extreme sports to maintain higher
arousal levels, while others prefer calmer activities to keep their arousal low. Additionally,
cognitive tasks require different levels of arousal; for example, complex problem-solving may
require lower arousal levels for better concentration, whereas routine tasks might benefit from
higher arousal levels to maintain engagement. However, excessive arousal can lead to stress and
anxiety, negatively impacting decision-making and performance.
Arousal Theory plays a significant role in understanding human motivation, particularly in areas
such as learning, workplace productivity, and sports psychology. It highlights the importance of
finding a balance in stimulation to enhance performance and well-being. While the theory
effectively explains motivation in various contexts, it does not fully address why different
individuals have varying optimal arousal levels. Nevertheless, it remains a valuable framework
for studying motivation and behavior regulation.
The theory distinguishes between intrinsic and extrinsic motivation. Intrinsic motivation
arises when individuals engage in activities for personal enjoyment or fulfillment, such as
reading a book out of curiosity or playing a musical instrument for pleasure. Extrinsic
motivation, on the other hand, is driven by external factors, such as working hard to receive a
promotion or studying to earn high grades. Incentive Theory explains why individuals often set
goals and strive for achievements, as they are motivated by the prospect of desirable outcomes.
The Push vs. Pull Theory explains how motivation works within this framework. Push factors
refer to internal states that drive behavior, such as hunger leading to eating, while Pull factors
involve external incentives that attract individuals toward certain behaviors, such as working
harder for a promotion. For example, a student may study diligently to receive high grades and
gain academic recognition.
This theory is widely applied in various fields, including education, business, and behavioral
psychology. For example, teachers use rewards such as certificates and praise to encourage
student participation, while employers offer bonuses and promotions to enhance productivity.
However, a limitation of Incentive Theory is that excessive reliance on external rewards may
reduce intrinsic motivation, causing individuals to lose interest in activities once the rewards are
removed. Despite this, the theory remains a fundamental explanation of how external stimuli
influence motivation and behavior.
Research suggests that individuals tend to work harder, persevere longer, and produce higher-
quality work when motivated intrinsically rather than extrinsically. However, providing external
rewards for desirable behavior can sometimes reduce intrinsic motivation, making individuals
less likely to engage in an activity for its own sake. A study by Lepper and Greene (1978)
demonstrated this effect when nursery school children, who previously enjoyed drawing, lost
interest after being promised a reward for the activity. The introduction of a reward transformed
what was once an enjoyable task into an obligation, reducing their intrinsic interest. This finding
highlights the potential risks of overemphasizing extrinsic rewards, as they may undermine
enthusiasm and effort. Promoting intrinsic motivation is essential for sustaining engagement,
creativity, and long-term success, while the use of extrinsic rewards should be carefully managed
to avoid negative effects on motivation and performance.
Conversely, individuals with low achievement motivation are primarily driven by a fear of
failure. They either select tasks that are very easy, ensuring success, or choose extremely
difficult tasks, where failure carries no personal stigma since almost anyone would struggle with
them. Those with a high fear of failure often avoid tasks of intermediate difficulty because they
risk failing where others succeed, further reinforcing their fear.
A common method for measuring achievement motivation is the Thematic Apperception Test
(TAT) (Spangler, 1992). In this test, individuals are shown ambiguous images and asked to write
a story about what is happening, who the people are, and what will happen next. A standardized
scoring system analyzes the content of the stories, identifying the presence of achievement-
related imagery—such as characters striving for success, competing against others, or working
hard for a goal—as indicators of high achievement motivation.
Beyond achievement, individuals also have a need for affiliation, which reflects an interest in
forming and maintaining relationships. Those with a high need for affiliation are particularly
sensitive to their relationships and prefer spending time with friends rather than being alone.
Their TAT stories often emphasize themes of friendship, concern over social rejection, and the
desire to maintain connections with others.
Another important motivational drive is the need for power, which involves seeking impact,
control, or influence over others. People with a strong need for power are more likely to hold
leadership positions, join organizations, and seek roles that allow them to exert influence, such as
business management or teaching. There are notable gender differences in how power needs are
expressed. Men with high power needs may display aggressive behaviors, drink heavily, act
competitively, and engage in flamboyant actions. In contrast, women with high power needs
often channel their motivations in socially responsible ways, such as nurturing others or
advocating for social causes (Winter, 1988). These differences reflect traditional societal
expectations regarding gender roles in power dynamics.
Overall, the need for achievement, affiliation, and power are significant motivators that shape
human behavior. Understanding these needs helps explain why individuals pursue different goals
and engage in behaviors that align with their intrinsic and extrinsic motivations.
The third level is love and belongingness needs, which involve forming social connections
such as friendships, family relationships, and romantic bonds. Humans have an innate need to
feel connected, accepted, and valued within their social groups. The fourth level is esteem
needs, which include both self-esteem (confidence, self-respect) and esteem from others
(recognition, status, prestige). Achieving success and feeling valued contribute to a person’s
overall sense of accomplishment.
At the top of the hierarchy is self-actualization, the fifth and highest level, where individuals
strive to reach their full potential. This includes personal growth, creativity, and self-fulfillment.
Maslow believed that few people attain self-actualization because it requires a deep
understanding of oneself and a strong commitment to personal development. A self-actualized
person is characterized by qualities such as creativity, problem-solving ability, autonomy, and a
strong sense of morality.
Maslow’s theory has significant applications in various fields, including education, business, and
psychology. In the workplace, for example, employers can use this hierarchy to motivate
employees by ensuring their basic needs are met before encouraging professional growth and
achievement. In education, teachers can foster motivation by addressing students' lower-level
needs before expecting higher cognitive performance.
Although Maslow’s hierarchy remains influential, it has been criticized for its rigid structure, as
individuals may pursue higher-level needs even before fully satisfying lower ones. Additionally,
cultural and individual differences may influence how people prioritize these needs. Despite
these critiques, Maslow’s theory remains a fundamental framework for understanding motivation
and human behavior.
The Motivation of Hunger
Hunger is a fundamental biological drive that influences eating behavior, and its regulation is
complex, involving both biological and environmental factors. In modern society, obesity has
become a growing concern, with more than half of the U.S. population being overweight and a
significant percentage classified as obese. The World Health Organization has recognized
obesity as a global epidemic, highlighting the widespread impact of excessive weight gain.
Contrary to common belief, hunger does not originate from the stomach but is primarily
regulated by the hypothalamus, a crucial brain structure responsible for monitoring food intake
and energy balance.
The body’s energy needs are closely tied to glucose levels, a form of sugar that circulates in the
blood and serves as a primary energy source. When glucose levels are low, the brain signals
hunger, prompting food consumption; when glucose levels are high, satiety signals are activated.
Unlike humans, many nonhuman species regulate their food intake naturally to maintain
nutritional balance. For instance, research has shown that rats deprived of certain nutrients will
instinctively seek out alternative foods containing the missing elements.
The hypothalamus plays a crucial role in hunger regulation. Damage to different parts of the
hypothalamus can drastically alter eating behavior. For example, injury to the lateral
hypothalamus may lead to starvation, as affected animals refuse food, whereas damage to the
ventromedial hypothalamus can cause excessive eating and weight gain. One hypothesis
suggests that the hypothalamus regulates a weight set point, a specific body weight that the body
strives to maintain. This set point is influenced by genetic factors and determines an individual's
metabolism, which affects how food is converted into energy and utilized by the body.
Several environmental factors also influence hunger and eating behaviors. The availability of
food learned eating habits, stress, and social influences play a significant role in determining
when and how much we eat. Societal norms dictate regular meal times; causing people to feel
hungry at specific times of the day even if they have adequate energy reserves. Cultural habits
shape food preferences and eating patterns, reinforcing learned behaviors around food
consumption.
Social factors further contribute to eating behaviors. Emotional eating, where individuals seek
comfort in food during stressful or upsetting situations, is often learned from early childhood
experiences. If parents provided food as a source of comfort, individuals might associate eating
with emotional relief, leading to habitual overeating in response to stress. Moreover, some
psychologists suggest that overweight individuals have higher weight set points, making them
more susceptible to external food cues, which may perpetuate obesity.
There is ongoing debate regarding the set-point theory versus the settling-point theory of
weight regulation. While some researchers believe that a genetically predetermined weight set
point dictates body weight, others argue that environmental factors and lifestyle choices interact
with genetic predispositions to determine a settling point. This perspective suggests that
exposure to high-fat foods, combined with genetic susceptibility, leads individuals to settle into
relatively high weight equilibrium.
Understanding the biological and environmental influences on hunger provides valuable insights
into eating behaviors and obesity. Addressing both physiological regulation and external factors
can help develop effective strategies for maintaining a healthy weight and promoting overall
well-being.
Eating Disorders:
• Anorexia nervosa: is a severe eating disorder in which people may refuse to eat while
denying that their behavior and appearance—which can become skeleton-like—are
unusual. Some 10 percent of anorexics starve themselves to death. Anorexia nervosa
affects mainly females between the ages of 12 and 40, although both men and women of
any age may develop it. People with the disorder typically come from stable homes, and
they are often successful, attractive, and relatively affluent. The disorder often occurs
following serious dieting, which somehow gets out of control.
• Bulimia: A related problem, bulimia, from which Lisa Arndt (described earlier) suffered,
is a disorder in which people binge on large quantities of food. Constant bingeing and
purging cycles and the use of drugs to induce vomiting or diarrhea can lead to heart
failure. Often, though, the weight of a person suffering from bulimia remains normal.
Eating disorders represent a growing problem: Between one and four percent of high
school and college women are estimated to suffer from either anorexia nervosa or
bulimia. As many as 10 percent of women suffer from bulimia at some point in their
lives.
What are the causes of anorexia nervosa and bulimia? Some researchers suspect there is
a biological cause such as a chemical imbalance in the hypothalamus or pituitary gland,
perhaps brought on by genetic factors. Others believe that the cause is rooted in societal
expectations about the value of slenderness and the parallel notion that being obese is
undesirable. They maintain that people with anorexia nervosa and bulimia become
preoccupied with their weight, and take to heart the societal view that one can never be
too thin. Consistent with such an explanation, as countries become more developed and
westernized, and dieting becomes more popular, eating disorders increase. Finally, some
psychologists suggest that the disorders occur as a consequence of over-demanding
parents or other family problems.
• Obesity: It’s a condition in which one gets severely overweight to the point where it
causes health issues. Obesity is caused mostly due to bad eating habits but some people
are predisposed (naturally) towards obesity.
Emotions
Emotions are complex psychological states that consist of both physiological and cognitive
elements, influencing our behavior and reactions to different situations. When we experience
emotions, we undergo distinct feelings that can be differentiated from others. For example, when
feeling happy, we not only recognize the emotion but may also experience physical changes such
as an increased heart rate or spontaneous movements like jumping for joy. Additionally,
emotions involve cognitive elements, as our understanding and interpretation of events shape
how we feel about them.
Interestingly, some emotions can occur without conscious cognitive awareness. For instance, we
may feel fear in response to an unusual or unpredictable situation without fully understanding
why. Similarly, emotions such as pleasure from sexual excitation can arise without explicit
cognitive processing. Some psychologists propose that cognitive and emotional responses are
governed by separate systems. A significant debate in psychology revolves around whether
emotions arise first and cognition follows or vice versa. Some theorists, such as Zajonc (1985),
argue that emotional reactions can occur before cognitive processing, meaning we may feel
something instinctively before understanding it logically.
Functions of Emotions
Emotions play several crucial roles in our daily lives, contributing to our survival, learning, and
social interactions.
Preparing Us for Action: Emotions act as a bridge between environmental events and
our behavioral responses. For example, encountering an angry, charging dog triggers
fear, this activates the sympathetic division of the autonomic nervous system. This
system prepares the body for emergency action, allowing us to react quickly and avoid
danger.
Shaping Our Future Behavior: Emotions serve as learning tools that help us make
better decisions in the future. Negative emotions, such as fear from encountering a
dangerous situation, teach us to avoid similar circumstances, while positive emotions
reinforce behaviors that lead to rewarding experiences.
Enhancing Social Interactions: Emotions are often expressed through verbal and
nonverbal cues, helping others interpret our feelings and anticipate our behavior. This
communication fosters better understanding and strengthens social bonds, enabling more
effective interactions in personal and professional relationships.
Theories of Emotions
Several theories have been proposed to explain how emotions arise and are processed in the
human body and mind.
In response to the limitations of the James-Lange theory, the Cannon-Bard Theory of Emotion
was developed. This theory argues that emotional experience and physiological arousal occur
simultaneously, rather than one causing the other. According to Cannon and Bard, the thalamus,
a key structure in the brain, sends signals to both the cortex (responsible for the subjective
experience of emotion) and the autonomic nervous system (which triggers physiological
reactions) at the same time. For example, if a person encounters a snake, they will experience
fear and an increased heart rate simultaneously, rather than perceiving fear only after detecting
bodily changes. This theory challenges the James-Lange view by emphasizing that emotions are
not solely dependent on physical changes in the body.
Recent advancements in neuroscience have provided new insights into the biological basis of
emotions. While early theories suggested that physiological responses associated with emotions
were undifferentiated, modern research indicates that distinct patterns of biological arousal
correspond to different emotional states. Studies using brain imaging techniques and nervous
system monitoring have shown that specific brain regions, such as the amygdala, play a crucial
role in processing emotions like fear, while other areas, like the prefrontal cortex, are involved
in regulating emotional responses. These findings have led to a reassessment of traditional
theories and have deepened our understanding of how emotions are generated, processed, and
experienced.
Emotions remains a dynamic field, with different theories contributing valuable perspectives on
how emotions function. While physiological, neurological, and cognitive factors all play roles in
shaping emotional experiences, contemporary research continues to refine these theories,
providing a more comprehensive understanding of human emotions and their underlying
mechanisms.