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CHAPTER 12
TACTICAL DECISION MAKING
QUESTIONS FOR WRITING AND DISCUSSION
1. A tactical decision is short-run in nature; it 11. Complementary effects may make it more
involves choosing among alternatives with expensive to drop a product, as the dropped
an immediate or limited end in view. A stra- product has a negative impact on other
tegic decision involves selecting strategies products.
that yield a long-term competitive advan-
tage. 12. A manager can identify alternatives by using
his or her own knowledge and experience
2. Depreciation is an allocation of a sunk cost. and by obtaining input from others who are
This cost is a past cost and will never differ familiar with the problem.
across alternatives.
13. No. Joint costs are irrelevant. They occur
3. The salary of a supervisor in an accept or
regardless of whether the product is sold at
reject decision is an example of an irrelevant
the split-off point or processed further.
future cost.
4. If one alternative is to be judged superior to 14. Yes. The incremental revenue is $1,400,
another alternative on the basis of cash-flow and the incremental cost is only $1,000,
comparisons, then cash flows must be ex- creating a net benefit of $400.
pressed as an annual amount (or periodic 15. Regardless of how many units are pro-
amount); otherwise, consideration must be duced, fixed costs remain the same. Thus,
given to the time value of the nonperiodic fixed costs do not change as product mix
cash flows. changes.
5. Disagree. Qualitative factors also have an 16. No. If a scarce resource is used in producing
important bearing on the decision and may,
the two products, then the product providing
at times, overrule the quantitative evidence
the greatest contribution per unit of scarce
from a relevant costing analysis.
resource should be selected. For more than
6. The purchase of equipment needed to pro- one scarce resource, linear programming
duce a special order is an example of a fixed may be used to select the optimal mix.
cost that is relevant.
17. If a firm is operating below capacity, then a
7. Relevant costs are those costs that differ price that is above variable costs will in-
across alternatives. Differential costs are the crease profits. A firm may sell a product be-
differences between the costs of two alter- low cost as a loss leader, hoping that many
natives. customers will purchase additional items
8. Depreciation is a relevant cost whenever it is with greater contribution margins. Grocery
a future cost that differs across alternatives. stores often use this strategy.
Thus, it must involve a capital asset not yet
18. Different prices can be quoted to customers
acquired.
in markets not normally served, to noncom-
9. Past costs can be used as information to peting customers, and in a competitive bid-
help predict future costs. ding setting.
10. Yes. Suppose, for example, that sufficient 19. Linear programming is used to select the
materials are on hand for producing a part optimal product mix whenever there are mul-
for two years. After two years, the part will tiple constrained scarce resources.
be replaced by a newly engineered part. If
there is no alternative use of the materials, 20. An objective function is the one to be max-
then the cost of the materials is a sunk cost imized (or minimized) subject to a set of
and not relevant in a make-or-buy decision. constraints. A constraint restricts the possi-
ble values of variables appearing in the ob-
jective function. Usually, a constraint is con-
391
cerned with a scarce resource. A constraint 22. To solve a linear programming problem
set is the collection of all constraints for a graphically, use the following four steps: (1)
given problem. graph each constraint, (2) identify the feasi-
ble set of solutions, (3) identify all corner
21. A feasible solution is a solution to a linear
points in the feasible set, and (4) select the
programming problem that satisfies the
corner point that yields the optimal value for
problem’s constraints. The feasible set of
the objective function. Typically, when a li-
solutions is the collection of all feasible solu-
near programming problem has more than
tions.
two or three products, the simplex method
must be used.
392
EXERCISES
12–1
12–2
12–3
1. The two alternatives are to make the component in house or to buy it from the
outside supplier.
2. Alternatives Differential
Make Buy Cost to Make
Direct materials $ 2.95 — $ 2.95
Direct labor 0.40 — 0.40
Variable overhead 1.80 — 1.80
Purchase cost — $6.50 (6.50)
Total relevant cost $ 5.15 $6.50 $ (1.35)
Chesbrough should make the component in house because operating income
will decrease by $27,000 ($1.35 × 20,000) if it is purchased from Berham Elec-
tronics.
393
12–4
1. Alternatives Differential
Make Buy Cost to Make
Direct materials $ 2.95 — $ 2.95
Direct labor 0.40 — 0.40
Variable overhead 1.80 — 1.80
Avoidable fixed overhead 1.85 — 1.85
Purchase cost — $6.50 (6.50)
Total relevant cost $ 7.00 $6.50 $ (0.50)
12–5
394
12–6
2. A new income statement, assuming that C is dropped and demand for B de-
creases by 10 percent, is given below (amounts are in thousands).
A B Total
Sales revenue $1,800 $1,440 $3,240
Less: Variable expenses 1,350 900 2,250
Contribution margin $450 $ 540 $990
Less: Direct fixed expenses 150 300 450
Segment margin $300 $ 240 $ 540
Less: Common fixed expenses 340
Operating income $ 200
Operating income will decrease by $50,000 ($250,000 – $200,000).
12–7
Yes, Thomson should accept the special order, because operating income
will increase by $68,000 [($24 − $22) × 34,000].
395
12–7 Concluded
Yes, the special order should be accepted because income will increase by
$26,000.
12–8
No, Melton should not accept the special order, because operating income
will decrease by $8,750 [($19.25 − $18) × 7,000].
Yes, Melton should accept the special order, because operating income will
increase by $3,500 [($18.00 − $17.50) × 7,000].
396
12–9
1. Sales $ 293,000
Costs 264,000
Operating profit $ 29,000
12–10
2. Juno Hera
Contribution margin $30 $60
÷ Pounds of material ÷ 2 ÷ 5
Contribution margin/pound $15 $12
Norton should make the 2,000 units of Juno, then make Hera.
2,000 units of Juno × 2 = 4,000 pounds
16,000 pounds – 4,000 pounds = 12,000 pounds for Hera
Hera production = 12,000/5 = 2,400 units
Product mix is 2,000 Juno and 2,400 Hera.
Total contribution margin = (2,000 × $30) + (2,400 × $60)
= $204,000
397
12–11
2. Produce and sell 12,000 deluxe units, which would use 9,000 machine hours.
Then, produce and sell 50,000 basic units, which would use 5,000 machine
hours. Then produce and sell 2,000 standard units, which would use the re-
maining 1,000 machine hours.
Total contribution margin = ($25 × 12,000) + ($3 × 50,000) + ($10 × 2,000)
= $470,000
12–12
398
12–13
12–14
2. If only 2,500 units of Model M-3 can be sold, then 2,500 units should be pro-
duced. This will take 7,500 hours of drilling machine time. The remaining
4,500 hours should be spent producing 750 (4,500/6) units of Model A-4.
399
12–15
2. If only 5,000 units of Model 33-P can be sold, then 5,000 units should be pro-
duced. This will take 10,000 hours of lathe time. The remaining 2,000 hours
should be spent producing 500 (2,000/4) units of Model 14-D.
12–16
400
12–16 Continued
2.
Y
6,000
5,000 C
B
4,000
3,000
2,000 D
1,000
A E X
0 1,000 2,000 3,000 4,000 5,000
Solution: The corner points are points A, B, C, D, and E. The point of intersec-
tion of the linear constraints is obtained by solving the two equations simul-
taneously.
401
12–16 Concluded
Corner Point C:
Y = 5,000
4X + 2Y = 12,000
4X + 2(5,000) = 12,000
4X = 2,000
X = 500
Z = $12(500) + $10(5,000) = $56,000
Corner Point D:
X = 2,000
4X + 2Y = 12,000
4(2,000) + 2Y = 12,000
2Y = 4,000
Y = 2,000
Z = $12(2,000) + $10(2,000) = $44,000
Optimal solution is Point C, where X = 500 units and Y = 5,000 units.
12–17
402
12–17 Concluded
2.
Y
3,000
2,000
1,000 D
C
A B X
0 1,000 2,000 3,000
Solution: The corner points are the origin, the points where X = 0, Y = 0, and
where two linear constraints intersect. The point of intersection of the two li-
near constraints is obtained by solving the two equations simultaneously.
Corner Point X-Value Y-Value Z = $30X + $60Y
A 0 0 $ 0
B 1,000 0 30,000
C 1,000 800 78,000*
D 0 1,200 72,000
*The values for X and Y are found by solving the simultaneous equations:
X = 1,000
2X + 5Y = 6,000
2(1,000) + 5Y = 6,000
Y = 800
Z = $30(1,000) + $60(800) = $78,000
Optimal solution: X = 1,000 units and Y = 800 units
403
12–18
1. The amounts Heath has spent on purchasing and improving the Silverado are
irrelevant because these are sunk costs.
2. Alternatives
Cost Item Restore Silverado Buy Dodge Ram
Transmission $2,400
Water pump 400
Master cylinder 1,700
Sell Silverado — $(9,400)
Cost of new car — 12,300
Total $4,500 $ 2,900
Heath should sell the Silverado and buy the Dodge Ram because it provides a
net savings of $1,600.
Note: Heath should consider the qualitative factors. If he restored the Silvera-
do, how much longer would it last? What about increased license fees and in-
surance on the newer car? Could he remove the stereo and put it in the
Dodge Ram without decreasing the Silverado’s resale value by much?
12–19
1. Make Buy
Direct materials $360,000 —
Direct labor 120,000 —
Variable overhead 100,000 —
Fixed overhead 88,000 —
Purchase cost — $640,000 ($16 × 40,000)
Total relevant costs $668,000 $640,000
Sherwood should purchase the part.
404
12–20
1. Make Buy
Direct materials $360,000 —
Direct labor 120,000 —
Variable overhead 100,000 —
Purchase cost — $640,000 ($16 × 40,000)
Total relevant costs $580,000 $640,000
Sherwood should continue manufacturing the part.
405
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The Project Gutenberg eBook of Stonehenge, a Temple
Restor'd to the British Druids
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eBook.
Language: English
T E M P L E
R E S TO R ’ D
TO T H E
British D R U I D S.
By W I L L I A M S T U K E L E Y, M. D.
Rector of All Saints in S t a m f o r d.
L O N D O N:
Printed for W. I n n y s and R. M a n b y, at the West End
of St. Paul’s.
Mdccxl.
To His G R A C E
P E R E G R I N E
Duke of Ancaster and Kesteven,
Hereditary Lord Great Chamberlain of
E n g l a n d, &c. &c.
May it please your Grace,
William Stukeley.
P R E F A C E.
A few years ago I spent some time every summer in viewing,
measuring, and considering the works of the ancient Druids in
our Island; I mean those remarkable circles of Stones which we find
all over the kingdom, many of which I have seen, but of many more
I have had accounts. Their greatness and number astonish’d me, nor
need I be afraid to say, their beauty and design, as well as antiquity,
drew my particular attention. I could not help carrying my inquiries
about them as far as I was able. My studies this way have produc’d
a vast quantity of drawings and writing, which consider’d as an intire
work, may thus be intitled,
Patriarchal C h r i s t i a n i t y :
OR,
A Chronological H I S T O R Y
O F T H E
And tho’ there has been of late a large volume publish’d on the
subject of Stonehenge, yet we may well say there has nothing been
wrote upon the subject. Nor have I any other notion of this
performance, than that it is as a first attempt to say something upon
those famous philosophers and priests the Druids, who are never
spoken of in antiquity but with a note of admiration; and are always
rank’d with the Magi of the Persians, the gymnosophists of the
Indians, the prophets and hierophants of the Egyptians, and those
sort of patriarchal priests, whose orders commenc’d before idolatry
began; from whom the Pythagoreans, Platonists, and Greek
philosophers learn’d the best things they knew. To clear away
rubbish, and lay a foundation only, in this difficult and obscure work,
is doing somewhat. The method of writing which I have chose is a
diffusive one, not pretending to a formal and stiff scholastic proof of
every thing I say, which would be odious and irksome to the reader,
as well as myself. The knowledge I have acquired in these matters,
was from examining and studying their works; the proofs are deriv’d
from distant and different topicks, and it would be very inconvenient
to marshal them syllogistically in a work of this nature; the proof
results from the intire work; in all matters of so great antiquity it
must be found out by the reader; and to one that has proper
sagacity and judgment, conviction will steal upon him insensibly, if I
am not mistaken; and he will own the evidence in general, is as
strong as the nature of the subject will bear, or requires.
It was very disagreeable to me that I was forc’d to combat against
a book publish’d in the name of the celebrated Inigo Jones, for
whose memory I have the greatest regard. I wonder the publisher of
that work did not think of a very easy method to convince himself
that he was in an error. If Stonehenge is a Roman work, it was
certainly built by the Roman scale; had he reduc’d his own measures
to that standard, he would have seen the absurdity of his opinion;
for we cannot think that a temple, or elegant building, as he would
have it, should not shew its founders by the scale on which it is
form’d; they are all fractions in the Roman scale, undoubted
evidence that the Romans had no hand in it. For there is no
meaning, no design in the choice of the measures, neither in general
nor particular; a thing unworthy of a great architect, or a great
design. But it appears very evident to me, that Inigo Jones had little
or no part in that work, especially as it is moulded at present; and I
think I have reason to be of opinion that he never drew the designs
therein published, because I should be unwilling to say he knowingly
falsified them. I have very much shortened what I had to say against
that book, because I have no love for wrangling, and barely
mention’d what was necessary, that the reader may have a true
notion of this noble antiquity.
P. 1. TAB. I.
British Druids
D E S C R I B ’ D.
C H A P. I.
Of the Situation of Stonehenge in general. That it was a temple of the
Druids, of the patriarchal mode, who were a most ancient oriental
colony. In later times, the Belgæ from the continent, conquer’d this
country from them. Whence these stones were brought? Of their nature,
magnitude, weight. Of the measure of the Druids, the ancient Hebrew
cubit, and its proportion to the English foot.
Stukeley. d.
Prospect of the Roman Road & Wansdike just above Calston May 20,
1724.
This demonstrates that Wansdike was made before the Roman Road.
Tho’ Stonehenge be the proudest singularity of this sort, in the
world, as far as we know: yet there are so many others, manifestly
form’d upon the same, or kindred design, by the same measure, and
for the same purpose, all over the Britanic isles; that we can have no
room to doubt of their being made by the same people, and that by
direction of the British Druids. There are innumerable, from the
land’s end in Cornwall, to the utmost northern promontory in
Scotland, where the Roman power never reach’d. They are to be
found in all the islands between Scotland and Ireland, isle of Man, all
the Orkney islands, &c. and numerous in Ireland itself. And there is
no pretence, as far as I can see, for any other persons or nations
being the founders of them. They are circles of stones, generally
rude, of different diameters, upon elevated ground, barren, open
heaths and downs; chiefly made of stones taken from the surface of
the ground. There are no remembrances of the founders, any other
than an uninterrupted tradition of their being sacred; that there is
medicinal virtue in them; that they were made by the Irish; that they
were brought from Afric; that they were high-places of worship;
sanctuaries; bowing, adoring places; and what names they
commonly have, intimate the same thing. And in many places the
express remembrance and name of Druids remain, and the people
bury their dead in or near them to this day, thinking them holy
ground. Mr. Toland in his history of the Druids, p. 23. tells us, “In
Gealcossa’s mount in Inisoen in the county of Dunegal, a Druidess of
that name lived; it signifies white-legg’d, according to the ancient
manner in Homer’s time. On that hill is her grave and her temple,
being a sort of diminutive Stonehenge, which the old Irish, at this
day, dare not any way profane.” Many instances of this sort, of all
these particulars, we have in our island: particularly the temple on
Temple-downs by Abury. Whatever is dug up in or near these works
are manifestly remains of the Druid times; urns, bones, ornaments
of amber, glass beads, snake-stones, amulets, celts, flint-hatchets,
arrow-heads, and such things as bespeak the rudest ages, the
utmost antiquity, most early plantations of people that came into our
island, soon after Noah’s flood. I have all the reason in the world to
believe them an oriental colony of Phœnicians; at least that such a
one came upon the first Celtic plantation of people here: which
reasons will appear in the progress of this discourse. I suppose in
matters of such extraordinary antiquity, it would be absurd to set
about a formal demonstration; and those readers would be
altogether unreasonable, that expect we prove every fact here, as
they would do by living witnesses, before a court of judicature.
When all is consider’d, that I have put together on this affair, a
judicious person, I presume, will agree, I have made the matter
sufficiently evident, and as much as the nature of things requires.
In the times just preceding the coming of the Romans into Britain,
the Belgæ, a most powerful colony from the Gallic continent, had
firmly seated themselves all over the country, where Stonehenge is
situate, quite to the southern sea; taking in the south part of
Wiltshire, and all Dorsetshire. Wiltshire has its name from the river
Willy, which in Welsh is wyli, in Latin, vagire, from its noise. A river
of like name in Northamptonshire. Upon the former river at Wilton,
probably liv’d the Carvilius, one of the four kings that fought Julius
Cæsar, the picture of whose tumulus we have given towards the
Tab. XXXIV. end. The Belgæ came into Britain upon the south, as
other Celtic nations before had fix’d themselves from the
east, Kent, the Thames, &c. such as the Cantii, Segontiaci,
Atrebates, &c. so that in Cæsar’s time, all the south and east parts
of Britain were dispossess’d of their original inhabitants, and peopled
from the continent: and this very work of Stonehenge was in the
hands of the Belgæ, who built it not. In my itinerarium curiosum, p.
181. I observ’d no less than four successive boundary ditches here,
from the southern shore; which with good reason, I suppos’d, were
made by the Belgæ, as they conquer’d the country by degrees, from
the aboriginal inhabitants. This shews, they must have been a long
while about it, that the Britons disputed every inch of ground with
them, and that for two reasons; as well because of the extraordinary
beauty and goodness of the country, as fighting pro aris & focis for
their great temple of Stonehenge: not to speak of that other greater
temple, a little more northward, at Abury. The Segontiaci had got
Hampshire, to the east of them, before, as far as the Colinburn river,
and the Atrebates, Berkshire. The first ditch runs between the river
of Blandford, formerly Alauna, and the river of Bere, the piddle in
Dorsetshire, two or three miles south of it. The second runs to the
north of Cranborn chase, upon the edge of Wiltshire, by Pentridg: it
divides the counties of Dorset and Wilts. The third is conspicuous
upon Salisbury plain, as we pass from Wilton to Stonehenge, about
the two-mile stone, north of Wilton: it is drawn between the river
Avon and the Willy, from Dornford to Newton. The fourth is the
more famous Wansdike, of great extent. Gwahan in old British
signifies separatio, distinctio guahanu seperare, and that
undoubtedly gave name to the ditch. The method of all these
ditches, is, to take the northern edge of a ridge of hills, which is
always steep; the bank is on the south side. And in my itinerary, p.
134. I show’d a most evident demonstration, that it was made
before the time of the Romans, in the passage of the Roman road
down Runway hill. Tab. II. Wansdike is the last advanc’d post of the
Belgæ northwards, and that it was made after Stonehenge was built,
is plain, because the stones that compose the work, were brought
from Marlborough downs in north Wiltshire, beyond the dike; and as
then in an enemy’s country. And most probably it was built before
the Belgæ set footing in Britain, because of the great number of
barrows or sepulchral tumuli about it, which, no doubt, were made
for the burial of kings and great men.
P. 4. TAB. III.
Stukeley delin.
Prospect of Stonehenge from the East.
by Vespasians camp.
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