MEDIA LITERACY

Balasabas
Reported by
Tano
Tumanong
 OBJECTIVES

1. Cite the important roles of media

literacy;
2. Conduct a research survey on
media literacy integration and draw
findings and recommendations; and
3. Explain the significance of media
to our lives.
MEDIA LITERACY

Lynch (2018) coined the term "media" that

refers to all electronic or digital means
and print or artistic visuals used to
transmit messages through reading (print
media), seeing (visual media), hearing
(audio media), or changing and playing
with (interactive media), or some
combinations of each.
MEDIA LITERACY

Media literacy is the ability to access,

analyze, evaluate, and create media
(Firestone, 1993). Media literate youth
and adults can understand the
complex messages received from
television, radio, Internet, newspapers,
magazines, books, billboards, video
games, music, and all other forms of
media.
MEDIA LITERACY

Therefore, media literacy skills are

included in the educational
standards in language arts, social
studies, health, science, and other
subjects. Many educators have
discovered that media literacy is an
effective and engaging way to apply
critical thinking skills to a wide
range of issues
Wide range of issues, (http Media literacy therefore,
medialiteracyproject.org)
The Ontario Ministry of Education
is the ability to identify
(1989) stressed that media literacy different types of media
means helping students develop an from wide array of
informed and critical understanding
of the nature of mass media, the sources and
techniques used and their impact. understand the
It aims to enhance students' messages they bring
understanding and appreciation
how media work, how they produce (Hobbs, 1997).
meaning, how they are organized,
and how they construct reality
 Media Literacy Concepts
1. It is the ability to critically assess the accuracy and validity of
Information transmitted by the mans media and produce
information through various forms.
2. Also known as Modia Education, it is the ability to realize that
all kinds of media show a representation of reality.
3. It is the process of accessing, decoding, evaluating, analyzing
and creating both print and electronic media (Aufderheide, 1993)
4. It depicts expesence of reading texts and designing
hypertexts made possible through technology (Hobbs, 2007)
5. It pertains to understanding how to use today's technology,
how to operate equipment, use various software.
6. As a 21st century approach to education, media literacy builds
understanding of the role of media in society, as well as the essential
skills of inquiry and self-expression necessary for democratic citizens.
7. It represents response to the complexity of the ever-changing
electronic environment and communication channels.
8. Critical evaluation of media requires the ability to analyze and
disseminate various features to others.
9. It is about teaching critical media management strategies, including
ICTs in schools and learning centers.
10. It includes the ability to perform effective Internet searches,
awareness and respect of intellectual property and copyright law and
the ability to identify truth from fake news.
Roles of Media Literacy 4. Create media responsibly.
1. Learn to think critically. When Recognizing one's ideas and
people evaluate media, they appropriately expressing one's
decide if the messages make thoughts lead to effective
sense, including the key ideas communication,
before being convinced on the
5. Identify the role of media in our
information that they get from it.
2. Become a smart consumer of culture. Media conveys
products and information. Media something, shapes understanding
literacy helps individuals learn of the world, and makes an
how to determine whether individual to act.
something is credible. 6. Understand the author's goal.
3. Recognize point of view.
Identifying an author's perspective
Understanding and recognizing
helps individuals appreciate the type of influence something
different ideas in the context of has, people can make better
what they already know choices.
 Social Media

Social media is a term that describes websites to

connect people and involve user-generated
content, which is the hallmark of a social media
site. It is sometimes called Web 2.0, which is
currently a huge opportunity to reach target
audience and increase online sales (Go, 2019)
Types of Social Media

1.Social Media News: Websites like Digg, Reddit, and

StumbleUpon allow users to share and rate links to
various online content (articles, videos, podcasts,
etc.), creating a collaborative news aggregation
platform.
2.Social Media Networking Website: Sites such as
LinkedIn and Facebook enable users to create
profiles, connect with others, and build relationships,
potentially leading to professional or personal
collaborations
Type's of Social Media
3.Social Media Photo & Video Sharing: Platforms like Facebook,
Instagram, Pinterest, and YouTube focus on sharing visual content,
allowing users to upload and share photos and videos with their
networks.
4.Microblogging & Blogging: Services like Twitter (limited to 280
characters) and Snapchat (video-focused) enable users to post
short messages or videos, fostering quick updates and real-time
communication.
5.Social Media Review: Websites like Amazon allow users to post
reviews and ratings of products and services, significantly
influencing the reputation and success of businesses.
Media and information literacy (MIL)
Media and Information Literacy (MIL)

Media and Information Literacy (MIL) is a

combination of knowledge. attitudes, skills,
and practices required to access, analyze,
evaluate, use, produce, and communicate
information and knowledge in creative, legal
and ethical ways that respect human rights
(Moscow Declaration on Media and
Information Literacy, 2012).
The UNESCO defines it as the set of
competencies to search, critically evaluate,
use and contribute information and media
content wisely, the knowledge of one's rights
online; refraining from cyberbullying:
understanding related ethical issues; and
engaging with media and ICTS to promote
equality, free expression,
intercultural/interreligious dialog. peace, etc.
(UNESCO, 2016).
Aspects of MIL

According to Reineck and Lublinski

(2015), MIL is the optimal outcome of
media, information and communication
technology (ICT) education along three
aspects: technical skills, critical
attitudes and facts about media and
ICT.
-Baacke (1996) included compositional
skills in his media competencemodel that
involves creating new kinds of media
content, encouraging entails the
competence to do self-determination, and
increasing individuals' chances for
participation.
-Moeller (2009) summarized the facets of
MIL from the user perspective, emphasizing
media consumers in identifying norbert
understanding media's role in reshaping the
global issues. Norbert Groeben (2002)
pointed out the importance of knowledge of
the inner workings (contexts, routines,
contents) and the effects of media.
Seven Dimensions of MIL Shapiro and
Hughes (1996)

1. Tool Literacy. This is the ability to understand

and use practical and conceptual tools of
current information technology, including
software, hardware and multimedia that are
relevant to education on AWESOMEs work and
professional life.
2. Resource Literacy. This is the ability
to understand the form format, location
and access methods of information
respurces,

3. Social-Structural Literacy. This is

knowing how informationis socially
situated and produced, fits into the life
of groups about the institutions and
social networks.
4. Research Literacy. It is the ability to
understand and use it. based tools relevant
to the work of researchers and scholars that
include computer software for quantitative
analysis, qualitative analysis and simulation.

5. Publishing Literacy. It is the ability to

format and publish research and ideas
electronically, in textual and multimedia
forms.
6. Emerging Technology Literacy. It is the
ability to adapt to understand, evaluate and use
emerging innovations in information
technology.

7. Critical Literacy. It is the ability to evaluate

critically the intellectual, human and social
strengths and weaknesses, potentials and
limits, benefits and costs of information
technologies.
Advantages and Disadvantages of Media
Media are powerful tools of communication
which entail positive and negative impacts.

Advantages of media
1. Media educate people on health
matters, environmental conservation and
others through various forms.
2. People get the latest world news
in a very short time regardless of
distance.

3. People can bring out their hidden

talents in the multimedia and visual
arts, comedy, acting, dancing and
singing.
4. Media increase knowledge
learned from quiz programs,
educational shows and other
information-giving programs.

5. People feel convenient in

accessing information through
mobile phones.
6. They become a vehicle in promoting
products toward increased sales.

7. They serve as a good source of

entertainment.

8. Television allows electronic duplication

of information that reduces mass education
costing.
9. Media lead to the diffusion of
diverse cultures and cultural
practices.

10. They help people around the

world understand each other and
respect differences.
Disadvantage of media

1.They lead to individualism too much time

on the in- ternet and watching television
usually impedes socialization with friends,
family and others.

2. Some media contents are not suitable for

children.
3. A newspaper is geographically
selective.

4. The increase in advertisements in

television and radio makes them less
attractive.

5. The internet can be a possible way for

scams, fraud and hacking.
6. Media can be addictive that may
result in people's decreased productivity.

7. They can cause health hazards, such

as radiation effects, poor eyesight,
hearing defects, and others.

8. They may induce drugs and alcohol

use.
9. They can lead to personal injury
by imitating the stunts showcased
in media.

10. They can ruin reputation

through an anonymous account,
malicious scandals, false
accusations and rumors.