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Tune Source, a California-based company specializing in rare audio recordings, is seeking to develop a digital music download project to adapt to changing market conditions. The project, led by an assistant vice president in marketing, aims to establish legitimate agreements for digital downloads following the decline of music-sharing websites. The company currently has a website for CD sales and has gained IT experience through its partnership with a local ISP.

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3 views

Tutorial 1

Tune Source, a California-based company specializing in rare audio recordings, is seeking to develop a digital music download project to adapt to changing market conditions. The project, led by an assistant vice president in marketing, aims to establish legitimate agreements for digital downloads following the decline of music-sharing websites. The company currently has a website for CD sales and has gained IT experience through its partnership with a local ISP.

Uploaded by

mmnnssoouurr
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Tutorial 1

SWE 312 - Fall 2024


Dr. Mohsen Denguir

Prepare a system request for the following project: project sponsor, business need,
business requirements, business value, special issues or constraints.
Tune Source is a company headquartered in southern California. Tune Source is the brain-
child of three entrepreneurs with ties to the music industry: John Margolis, Megan Taylor,
and Phil Cooper. Originally, John and Phil partnered to open a number of stores in
southern California specializing in hard-to-find and classic jazz, rock, country, and folk
recordings. Megan soon was invited to join the partnership because of her contacts and
knowledge of classical music. Tune Source quickly became known as the place to go to
find rare audio recordings. Annual sales last year were $40 million with annual growth at
about 3%–5% per year.
John, Megan, and Phil, like many others in the music industry, watched with alarm the
rise of music-sharing websites like Napster, as music consumers shared digital audio files
without paying for them, denying artists and record labels royalties associated with sales.
Once the legal battle over copyright infringement was resolved and Napster was shut down,
the partners set about establishing agreements with a variety of industry partners in order
to offer a legitimate digital music download resource for customers in their market niche.
Phil has asked you, a assistant vice president in the Tune Source marketing department,
to spearhead the digital music download project.
Tune Source currently has a website that enables customers to search for and purchase
CDs. This site was initially developed by an Internet consulting firm and is hosted by a
prominent local Internet Service Provider (ISP) in Los Angeles. The IT department at
Tune Source has become experienced with Internet technology as it has worked with the
ISP to maintain the site.

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