Introduction
Introduction
Khulna University
MBA 1st year, 2nd term
By
Dr. ATM Jahiruddin
Introduction 1
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Introduction 2
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Transformation process
• Transformation refers to a series of activities along a
value chain extending from supplier to customer
• activities that do not add value are superfluous and
should be eliminated
• Transformation types
• Physical: as in manufacturing operations
• Locational: as in transportation or Transformation Process
(warehouse operations)
• Exchange: as in retail operations
• Physiological: as in health care
• Psychological: as in entertainment
• Informational: as in communication
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INPUT
•Material
•Machines OUTPUT
TRANSFORMATION •Goods
•Labor PROCESS
•Management •Services
•Capital
Operations Functions
• Organizing work
• Selecting processes
• Arranging layouts
• Locating facilities
• Designing jobs
• Measuring performance
• Controlling quality
• Scheduling work
• Managing inventory
• Planning production
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Operations management
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Materials
Money
Information
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12
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13
14
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Physical Service
product
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• Operations
• Marketing
• Finance and
Accounting
• Human
Resources
• Suppliers
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CEO
Chief Executive Officer
VP Human Resources
VP Operations
VP Supply Chain
Management
VP Marketing
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Recent trend in OM
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Factors affecting OM
• Global Competition
• Quality, Customer Service, and Cost Challenges
• Rapid Expansion of Advanced Technologies
• Continued Growth of the Service Sector
• Scarcity of Operations Resources
• Social-Responsibility Issues
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Contemporary Challenges in OM 1
• Globalization (p. 9)
– Two thirds of today’s businesses operate globally through
global markets, operations, financing, and supply chains.
– Globalization can take the form of selling in foreign
markets, producing in foreign lands, purchasing from foreign
suppliers, or partnering with foreign firms.
– Falling trade barriers, WTO and Trade blocks, ICT and
development of transportation technology are the
proponents
– Companies “go global” to take advantage of favorable costs,
to gain access to international markets, to be more responsive
to changes in demand, to build reliable sources of supply, and
to keep abreast of the latest trends and technologies
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Contemporary Challenges in OM 2
• Scarcity of Operations Resources
– Increasing number of competitors against limited resources
– Drive for alternative resources
– Pressure on cost curtail
• Rapid change of Technology
– Computer and Software
– Process, Machineries and equipment
– Internet and intranet
• Continued Growth of the Service Sector
– Tourism and hotel business
– Media
– Telecommunication
– Financial institution
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Contemporary Challenges in OM 3
• Quality and Cost Challenges
– Increasing conscious and demanding customers
– Heightened competition
– Government regulations
– Outsourcing
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