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MS Excel SpitalLabs Project

The document outlines key performance indicators (KPIs) for a project involving total revenue, order quantity, and total profit. It identifies business problems related to revenue distribution by region, customer age group appeal, product popularity, and sales seasonality, with specific requirements and objectives for each. The overall goal is to enhance marketing strategies, optimize product offerings, and improve sales performance.

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Jalimadu Willie
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9 views1 page

MS Excel SpitalLabs Project

The document outlines key performance indicators (KPIs) for a project involving total revenue, order quantity, and total profit. It identifies business problems related to revenue distribution by region, customer age group appeal, product popularity, and sales seasonality, with specific requirements and objectives for each. The overall goal is to enhance marketing strategies, optimize product offerings, and improve sales performance.

Uploaded by

Jalimadu Willie
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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MS EXCEL Project

KPIs:
▪ Total Revenue: The total sales revenue generated.
▪ Order Quantity: The total number of units sold.
▪ Total Profit: The total profits gotten from sales.

Business Problems:
▪ Revenue Distribution by Region:
Requirement: Analyze which countries and states generate the most revenue.
Objective: Target specific regions for promotional campaigns to boost sales in high-revenue areas and identify underperforming regions for
improvement.
▪ Which age groups does our product mostly appeal to :
Requirement: Group the customers into age groups, eg. less than 25yrs as "Youth", 24-35yrs "Young Adult", more than 35yrs "Adult“ and then
check which age group patronizes the most?
Objective: Tailor marketing strategies to target specific age groups and genders, optimizing product appeal for the key demographic segments.
▪ Product Popularity:
Requirement: Assess how different subcategories of products perform in terms of sales volume.
Objective: Use insights to refine product offerings, adjust inventory, and promote best-selling items to maximize profit.
▪ Sales Seasonality:
Requirement: Identify trends in sales across different times of the year and correlate them with external factors like holidays or cycling season.
Objective: Plan inventory and marketing efforts according to seasonal peaks and troughs, ensuring sufficient stock during high-demand periods
and reducing excess inventory during low-demand months.

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