Lesson_8_Notes
Lesson_8_Notes
a. If the structure is not changed and made more elaborate, the firm often
loses momentum and can eventually fail.
7. The simple structure’s other weakness is that it is risky—everything depends
on one person. Illness can literately destroy the information and decision-
making center of the company.
B. The Bureaucracy
1. Standardization—the key concept for all bureaucracies.
2. The bureaucracy is characterized by:
a. Highly routine operating tasks achieved through specialization.
b. Very formalized rules and regulations.
c. Tasks that are grouped into functional departments.
d. Centralized authority.
e. Narrow spans of control.
f. Decision making that follows the chain of command.
3. Its primary strength is in its ability to perform standardized activities in a
highly efficient manner.
a. Putting like specialties together in functional departments results in
economies of scale, minimum duplication of personnel and equipment,
etc.
b. Bureaucracies get by nicely with less talented and less costly middle- and
lower-level managers.
4. Weaknesses
a. Specialization creates subunit conflicts; functional unit goals can override
the organization’s goals.
b. Obsessive concern with following the rules.
c. The bureaucracy is efficient only as long as employees confront familiar
problems with programmed decision rules.
5. The Functional Structure
a. The functional structure groups employees by their similar specialties,
roles, or tasks.
b. An organization organized into production, marketing, human resources,
and accounting departments is an example.
i. Many large organizations utilize this structure, although this is
evolving to allow for quick changes in response to business
opportunities.
c. Still, there are advantages, including that the functional structure allows
specialists to become experts more easily than if they worked in
diversified units.
i. Employees can also be motivated by a clear career path to the top of
the organization chart specific to their specialties.
d. The functional structure works well if the organization is focused on one
product or service.
i. Unfortunately it creates rigid, formal communications because the
hierarchy dictates the communication protocol.
ii. Coordination among many units is a problem, and infighting in units
and between units can lead to reduced motivation.
Lesson 8 Notes
10. Reporting to more than one boss introduces role conflict, and unclear
expectations introduce role ambiguity.
III. Alternate Design Options
A. The Virtual Organization
1. The essence of the virtual organization is that it is typically a small, core
organization that outsources major business functions.
a. Also referred to as modular or network organization.
b. It is highly centralized, with little or no departmentalization.
c. The prototype of the virtual structure is today’s movie-making
organization.
i. In Hollywood’s golden era, movies were made by huge, vertically
integrated corporations.
(a) Nowadays, most movies are made by a collection of individuals
and small companies who come together and make films project by
project.
(b) This structural form allows each project to be staffed with the
talent most suited to its demands, rather than having to choose just
from those people the studio employs.
2. A virtual organization outsources all of the primary functions of the business.
a. The dotted lines in this exhibit represent those relationships typically
maintained under contracts.
b. Managers in virtual structures spend most of their time coordinating and
controlling external relations.
3. Network organizations often take many forms.61 Some of the more
“traditional” forms include the franchise form in which there are managers,
systems, and other experts in the central node (i.e., executive group) whereas
customer sales and services are carried out by franchise units.
a. This popular form of network organization is very common in service
business models, such as 7-Eleven, McDonald’s, Jimmy John’s, and
Dunkin’ Donuts.
b. However, in this form, franchisees do not tend to collaborate or coordinate
with one another, and may actually be in direct competition for resources
from the executive group.
c. Another example is the starburst form in which a “parent” firm splits off
one of its functions into a “spinoff” firm. For example, in 2012 Netflix
split off its DVD function into its own separate entity, now DVD.com.
4. The major advantage to the virtual organization is its flexibility.
5. Virtual organizations’ drawbacks have become increasingly clear as their
popularity has grown.
a. They are in a state of perpetual flux and reorganization, which means
roles, goals, and responsibilities are unclear, setting the stage for political
behavior.
B. The Team Structure
1. The team structure seeks to eliminate the chain of command and replace
departments with empowered teams.
Lesson 8 Notes