Introduction to Web Designing 1 (KIT-401)

cPanel

This panel is available only for Linux OS. It’s one of the most popular control panels. It
has both a graphical interface and server management interface through WHM (Web
Host Manager). As these environments work together, it is possible to manage your
website in either of them. So, it is perfectly suitable for both beginners and developers
that prefer console rather than pretty design.

cPanel has lots of different features. All of them are located on one page which is quite
comfortable as you will not need to click on various menus to get where you need. In
addition, all of the features have short descriptions where it’s indicated what they can do.
Moreover, almost in each option, you can create anything in a few clicks. Here are the
main features offered:

• Domain name settings, registration, and transfer;

• Email creation and management, spam filters management, autoresponders, and

email forwarders set up;

• Visitor and error logs;

• Database creation and management;

• Security features, such as IP blocker, leech protection, and password -protected

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• Server performance monitoring;

• Backup creation and automation;

• File manager and FTP users creation;

• Lots of third-party apps and tools to extend functionality.

How Do I Create Email Accounts in cPanel?

By default, you have no email account set up. The main username may look like it is set up as an
email, but you will need to add it as an email account if you wish to use it.

To create an email account:

1. Log in to cPanel.
2. Look for the Email section, then click Email Accounts.

3. Click the + Create button located on the right-hand side.

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4. Enter the required details to create a new email account on the next page.

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o Domain: Select the domain where you wish to create the new email account.
o Username: Enter your email username.
o Password: Enter your email password.
5. You will notice the Optional Settings. Click the Edit Settings button to customize the
new email account. This is where you can set your email's storage space.

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6. Click + Create to finalize.

The same steps work for creating email accounts for your primary domain, addon domains, and
subdomains. You cannot create email accounts with a script or via SSH.

cPanel – FTP
File Transfer Protocol (FTP) allows you to manage your files with third party
applications like FileZilla, CoreFTP, etc. Using a FTP file manager to upload files is a
great practice when the number of files or size of the files is large. FTP accounts
configures users who can upload, download or modify your files through FTP. Each
FTP user has his own username and home directory, only that certain directory the
user will have access to.
To create an FTP account, please follow these steps −
Step 1 − Open FTP accounts feature by clicking FTP accounts found under Files
Section.

Once FTP accounts feature is opened, you will see the following screen.

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Step 2 − Enter Log in name for your new user, it will be the user’s username, also
provide a strong password for this user.
Step 3 − Enter Directory for your new user, you may also leave it with pre-filled
directory name according to your user.
Step 4 − Provide FTP storage quota, you may provide unlimited quota or use some
value in Megabytes.
Step 5 − Click on Create FTP Account and Your FTP account will be created.

Configure FTP Client

To configure your FTP client, you can download any pre-built configuration file by
clicking Configure FTP Account.

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You can download FTP Configuration files for FileZilla or CoreFTP, which are windows
software or Cyberduck for Mac.

Special FTP Accounts

These FTP accounts are pre-built with hosting account and cannot be deleted, these are used
for administrative purposes.

One of the Special FTP account is your Administrative FTP account, whose username will be
same as your accounts username. This FTP account’s home directory is your cPanel accounts
root directory. You can access all the files of your account with this FTP account. Its password
will be the same as your cPanel account password.

What Is SEO / Search Engine Optimization?

SEO stands for “search engine optimization.” In simple terms, it means the process of
improving your site to increase its visibility when people search for products or services related
to your business in Google, Bing, and other search engines. The better visibility your pages
have in search results, the more likely you are to garner attention and attract prospective and
existing customers to your business.

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How does SEO work?

Search engines such as Google and Bing use bots to crawl pages on the web, going from site
to site, collecting information about those pages and putting them in an index. Think of the
index like a giant library where a librarian can pull up a book (or a web page) to help you find
exactly what you’re looking for at the time.

Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors
or signals, to determine the order pages should appear in the search results for a given query.
In our library analogy, the librarian has read every single book in the library and can tell you
exactly which one will have the answers to your questions.

Our SEO success factors can be considered proxies for aspects of the user experience. It’s how
search bots estimate exactly how well a website or web page can give the searcher what they’re
searching for.

Unlike paid search ads, you can’t pay search engines to get higher organic search rankings,
which means SEO experts have to put in the work. That’s where we come in.

Our Periodic Table of SEO Factors organizes the factors into six main categories and weights
each based on its overall importance to SEO. For example, content quality and keyword
research are key factors of content optimization, and crawlability and speed are important site
architecture factors.

The newly updated SEO Periodic Table also includes a list of Toxins that detract from SEO
best practices. These are shortcuts or tricks that may have been sufficient to guarantee a high
ranking back in the day when the engines’ methods were much less sophisticated. And, they
might even work for a short time now — at least until you’re caught.

We’ve also got a brand new Niches section that deep-dives into the SEO success factors behind
three key niches: Local SEO, News/Publishing, and Ecommerce SEO. While our overall SEO
Periodic Table will help you with the best practices, knowing the nuances of SEO for each of
these Niches can help you succeed in search results for your small business, recipe blog, and/or
online store.

The search algorithms are designed to surface relevant, authoritative pages and provide users
with an efficient search experience. Optimizing your site and content with these factors in mind
can help your pages rank higher in the search results.

Get the daily newsletter search marketers rely on.

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Why is SEO important for marketing?

SEO is a fundamental part of digital marketing because people conduct trillions of
searches every year, often with commercial intent to find information about products and
services. Search is often the primary source of digital traffic for brands and complements other
marketing channels. Greater visibility and ranking higher in search results than your
competition can have a material impact on your bottom line.

However, the search results have been evolving over the past few years to give users more
direct answers and information that is more likely to keep users on the results page instead of
driving them to other websites.

Also note, features like rich results and Knowledge Panels in the search results can increase
visibility and provide users more information about your company directly in the results.

In sum, SEO is the foundation of a holistic marketing ecosystem. When you understand what
your website users want, you can then implement that knowledge across your campaigns (paid
and organic), across your website, across your social media properties, and more.

How can I learn SEO?

Hint: Stay tuned for our updated 2021 SEO Periodic Table launching at SMX Advanced on
June 15th!

For a helpful dive into SEO, our Periodic Table Of SEO Factors will introduce you to all the
key concepts you need to know, including the elements for successful on-page and off-page
SEO, plus the “Toxins” or tactics that can hurt your rankings.

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The table and accompanying report also look at three niches of search:

• Local SEO
• Publishing/News SEO
• Ecommerce SEO

The Periodic Table of SE O Factors serves as the foundation of this Guide to SEO.
Together, these resources will help you learn about SEO and inform your strategy for
success.

Why is SEO Important?

Visibility and Rankings

When searching for a service or product online, users are more likely to choose one of the top
five suggestions that the search engine shows them. SEO helps you rank higher in search results
and garner more visibility online, making potential customers more likely to click over to your
site and convert.
Web Traffic

To put it simply – if potential customers can’t find your website, sales opportunities are being
missed. SEO increases your organic search engine traffic, in turn increasing the number of
visitors your page sees each day. This directly correlates to an increase in sales – because the
more relevant people that see your site, the more likely you are to sell to them.
Trustworthy

The better your SEO score is, the higher you’ll appear on search engines like Google and Bing.
While ranking higher on Google is appealing to all brands because on increased visibility, a
secondhand benefit is the trust you gain with potential customers. Users tend to defer to the
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recommendations that a search engine generates, so having a higher position for the keywords
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a user is searching for will, in turn, solidify your product or service as trustworthy in the user’s
mind.
User Experience

A well-optimized website clearly communicates what product or service is being offered,

how to obtain it and answers any questions surrounding it. By catering the site build to the
user’s experience, search engines like Google and Bing are able to easily pull the information
they need to then relay to users. If a user struggles to navigate your site, chances are that
search engines do as well.

Growth

There’s no doubt about it – SEO is key to the growth of your brand. As we mentioned above,
the higher you rank on a search engine for a variety of high-volume keywords, the more organic
(aka non-paid) web traffic your site will receive. It’s as simple as that.
A website that is well-optimized is more likely to gain more customers and make more sales.
People are also more likely to then share your brand across other social platforms like Facebook
or Instagram once they’ve found your website through a search engine.

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