PEOPLE

People
People, in the marketing mix, are those
relied on by the business to design,
develop, manufacture, and produce
products to the end customers.

It is a common notion that employees

are the most valuable resources of any
business because they play a vital role in
service delivery and customer relationship
retention.
Recruitment Methods
The various strategies and
techniques used by new
businesses or startups to 2 MAIN APPROACHES:
identify, attract, and hire the
best talent for their company.
1. Internal Recruitment

2. External Recruitment
 The process of filling vacant
Internal employment positions by the

Recruitment employees who are already working

within the business premises. In
other words, it is understood as the
recruitment approach taken by
businesses where its existing
workforce are referred to other
available and suitable posts. The
following are the common methods
of internal recruitment:
 Promotions
This method of internal recruitment pertains to the act of
qualifying a group of employees to higher positions by assessing
their work performance. It aims to shift any employee from a lower
position to a higher one with more responsibilities attached,
remuneration, and ranking privilege. Further, a promotion may be
granted to an employee on the basis of merit, i.e., his skills, work
efficiency, productivity, knowledge, and past employment record.
This recruitment process is highly preferred by most businesses, for
it is an effective approach to motivate employees to improve their
performance.
 Transfers
Transfer pertains to the process of moving from one
job to another without any marked changes in rank and
work responsibilities. In most cases, it involves the
shifting of an employee from one department to
another, depending on the qualifications of the position
involved. One major benefit of adopting this method is
being able to preserve the cordial relationship between
employees, and it also avoids monotony in the work of
any employee.
 Employee Referrals
With this approach, current employees may
refer people who they think are suitable or fit
for the job. This is adopted by most businesses,
for it saves cost and time compared to hiring
people from various external sources. In some
situations, referral fees are given in the form of
incentives for each successful hire.
 This type of recruitment
External refers to the hiring of employees

Recruitment
outside the business. Applicants
seeking opportunities have no
connection with the internal
affairs of the business. One major
advantage of external
recruitment is having the chance
to bring innovative ideas carried
by the new applicants. Here are
some examples of external
recruitment methods:
Employment Agencies
Employment agencies are typically run by
public, private, and government sectors. These
sectors maintain a database where vital
information of qualified candidates are stored
and kept. These pieces of information, for a
cost, are then transmitted to employers
seeking individuals who will fill in their vacant
positions.
Advertisements
Recruiting through advertisements is very
popular and much preferred by a lot of
employers. Job vacancies are thoroughly
described and announced through different
print and electronic media. Nowadays,
employers resort to posting job vacancies
online for a proper and more sequential pooling
of qualified applicants.
Walk-ins
This direct form of external recruitment
is done when prospective candidates are
invited to apply for any job vacancy. In this
case, a definite date, time, and venue of the
interview are given to the candidates
without the need to submit their
applications in advance.
Motivated Motivation pertains to a
person’s direction to behave or
Workforce act in life. In the entrepreneurial
aspect, managing motivation is a
critical aspect of the success of
any business. Every employer
must motivate its employees by
setting an example and
identifying what the employees
really desire like the following
examples:
Acknowledge any employee’s achievement.
Every individual wants to be
recognized for something that he or
she has remarkably done or made. A
simple act of acknowledgment from
the higher-ups will mean a lot to any
employee.
Offer employee rewards.
Always remember that employees will
stay in business if they have a reason to.
Starting an incentive program will keep
them motivated and will help them stay
focused. This program may include
bonuses, profit-sharing arrangement, or
even a commission structure.
Proper Customer Service
It must be remembered that a great business is one that provides
excellent customer service. To be able to give this kind of service, a
group of high-caliber employees must be present to answer or
resolve the queries of the customers and to make sure that they
are getting their money’s worth.

Since there are identical products offered in the market, the people
behind the customer service can serve as a differentiating factor
for any customer. They have to be equipped with skills and
knowledge about the specifications of products and services
offered by the business.
 Resolving
Conflict

Conflict is a natural part of any team, but it's important

to address it constructively. Encourage open dialogue
and listen actively to all perspectives.
Find common ground and compromise whenever possible.
Focus on finding solutions rather than assigning blame.
 Training and Development
Training and development primarily deals with the acquisition of
know-how, techniques, and strategies needed in performing a
specific work. This is one of the essential aspects of human
resource management as it helps in enhancing the existing skills
of an employee. The following are some benefits that training and
development programs provide:
Resolves any weaknesses
A training and development program may help
to instill in the employees the required skills and
knowledge needed for a specific job. Through
this, businesses will be able to resolve any weak
points existing among their employees.
Boosts employee satisfaction
When a business invests in its employees, it
signifies that they are highly valued and
looked up to. Besides, a training and
development program results in a supportive
workplace.
Increases work productivity
The productivity of an employee generally
increases when a business executes training
programs. In most scenarios, there would also
be an increase in efficiency that will lead to
the success of any project.
 In the entrepreneurial aspect, people are those relied
Wrap Up on by the business to design, develop, manufacture,
and produce products to the end consumers. They are
high-caliber people who are able to contribute to the
success and growth of the business.
Internal recruitment is the process of filling vacant
employment positions by the employees who are
already working within the business premises.

1. Promotions
2. Transfers
3. Employee Referrals

External recruitment is a type of recruitment that

refers to the hiring of employees outside the business.

1. Employment agencies
2. Advertisements
3. Walk-ins
ASSIGNMENT !
1/2 CROSSWISE
Read
Read the
the situation
situation below
below and
and answer
answer
the
thesubsequent
subsequentinstructions.
instructions.
AA start-up
start-up business
business is
is looking
looking for
for aa
social
social media
media manager
manager who
who will
will handle
handle
its
its social
social media
media accounts.
accounts. This
This position
position
requires
requires the
the regular
regular updating
updating of of all
all
accounts
accounts andand the
the implementation
implementation of of
marketing
marketingstrategies
strategiesthat
thatwill
willboost
boostthe
the
online
onlinepresence
presenceof ofthe
thebusiness.
business.
List down five skills or attributes required of an applicant for
the said job position. In the next column, briefly explain why
such skill is important.
SKILLS EXPLANATION
Thank You For
Your Attention