KARNATAK UNIVERSITY, DHARWAD

INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH,

HUBLI.

SUMMER IN-PLANT PROJECT

AN ORAGANISATION STUDY AT MARUTI SUZUKI
REVANKAR MOTORS, DHARWAD
This Internship Project Report is Submitted to

KARNATAK UNIVERSITY, DHARWAD

In Partial fulfillment of the requirement for the award of degree in

MASTER OF BUSINESS ADMINISTRATION

Carried during the academic year 2023-24

Submitted by:

ROHAN BHAJANTRI

Registration No: P02DV24M015078

INTERNAL GUIDE EXTERNAL GUIDE

Prof. RAJSHEKAR Mr. VIJAYKUMAR JAVALI

(Faculty designation) MARUTI SUZUKI REVANKAR
IBMR College MOTORS, PVT LTD, DHARWAD
Hubli.
 DECLARATION

I, ROHAN BHAJANTRI, student of MBA 2nd Semester, Institute of Business

Management and Research Hubballi, hereby declare that the Summer In-Plant
Project is submitted to the Karnatak University, Dharwad through the Institute of
Business Management and Research, Hubballi, in partial fulfillment of the
requirements for the award of Master of Business Administration degree. This
project is bonafide work prepared by me under the guidance of Prof.
RAJSHEKAR, Assistant/Associate Professor in MBA department of Institute of
Business Management and Research, Hubballi. The work of this project report are
based on the information collected by me during the period of my study.

To the best of my knowledge and belief, the matter presented in this report has not
been submitted previously in part of full to any university for the award of any
degrees.

Date: 1st DEC 2024- 30th JAN 2025 ROHAN BHAJANTRI

Place: DHARWAD P02DV23MO15078

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TABLE OF CONTENT

SR.NO TOPIC PAGE NO

1 EXECUTIVE SUMMARY 2-7
2 PART 1: ABOUT THE ORAGANISATION 8-21
 NATURE OF BUSINESS
 PRODUCTS/SERVICES
 FINANCIAL INFORMATION
 COMPETITORS
 AREA OF OPERATION
 AWARDS
 FUTURE PLANS
3 PART 2: ABOUT THE INDUSTRY 22-35
 INTRODUCTION
 INDUSTRY SIZE

4 PART 3: DETAILS OF REPORTING 36-37

AUTHORITY
5 PART 4: NATURE OF WORK 38-40
ASSIGNED/ JOB
RESPONSIBILITES
6 PART 5: RELEVANCE/ IMPORTANCES OF JOB 41-42
TO THE
ORGANISATION
7 PART 6: STRATEGY/METHOD/ WORK-FLOW 43-48
ADAPTED TO THE
ORGANIZATION
8 PART 7: PERFORMANCE/ 49-52
ACHIEVEMENTS
9 PART 8: LEARNING EXPERIENCE 53-54
10 ANNEXURES

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EXECUTIVE SUMMARY

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 COMPANY PROFILE:
REVANKAR MOTORS

SR.NO PARTICULAR ABOUT

1 NAME OF THE SHOWROOM REVANAKR MOTORS
2 ESTABLISHMENT 2014
3 GST NO 29AAICR2328012G
4 LOCATION NEAR BUS STAND, OPPOSITE KVG BANK
HEAD OFFICE, P.B ROAD, DHARWAD
5 EMPLOYEE NO 32
6 STATE KARNATAKA
7 MANAGING DIRECTOR HARISH REVANKAR
8 AGE OF THE SHOWROOM 10 YEARS
9 EMAIL ID [email protected]
10 CLASS OF THE SHOWROOM PRIVATE LIMITED

 INTRODUCTION:

This report provides a detailed account of my internship experience at Maruti Suzuki Revenkar
Motors, Dharwad. The primary objective of this internship was to gain practical exposure to the
automobile industry, understand showroom operations, and develop essential skills in sales,
customer service, and business management.

Internships serve as a bridge between academic learning and real-world application, offering
firsthand experience in a professional setting. At Maruti Suzuki Revenkar Motors, I had the
opportunity to observe and participate in various aspects of showroom management, including
customer interactions, sales procedures, vehicle financing, and after-sales services.

During my time at the showroom, I got to see how cars are sold, how customers make their
buying decisions, the impact of being a good salesperson, and what goes on behind the scenes in
managing inventory, financing, and after-sales service. It wasn’t just about observing. I actively
assisted in various tasks, interacted with customers and tried to manipulate their buying decision,
and got a firsthand feel of how a dealership functions on a daily basis. It also helped me develop
soft skills such as leadership qualities, convincing power, and strong explanatory skills.

The internship also helped me develop social skills through various aspects of my work.
Engaging with customers, answering their queries, and explaining vehicle features improved my
confidence and communication abilities. Moreover, working alongside experienced professionals
in the showroom gave me a deeper understanding of teamwork, time management, and problem-
solving in a professional setting. This experience not only enhanced my technical knowledge
about automobiles but also helped me grow as an individual, preparing me for future career
opportunities in sales, marketing, or management.

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The motive of this report is to document the key learnings, challenges faced, and overall
experience gained during the internship. It aims to highlight how this practical training
contributed to enhancing my understanding of the automobile business, sales strategies, and
customer relationship management. This report will also provide insights into the functioning of
a car showroom and suggest areas for improvement to enhance the effectiveness of future
internship programs.

 OBJECTIVE:
The internship at Maruti Suzuki Revenkar Motors, Dharwad was designed to provide
practical exposure to the automobile industry and enhance professional skills. The key objectives
of the internship were:

1. Understanding Showroom Operations – Gaining firsthand experience in how a car

dealership functions, from customer inquiries to final sales and after-sales services.
2. Learning Sales and Marketing Strategies – Observing and participating in sales
discussions, understanding customer needs, and learning how to market vehicles effectively.
3. Enhancing Customer Interaction Skills – Developing communication skills by interacting
with customers, understanding their preferences, and assisting them in making informed
purchasing decisions.
4. Gaining Knowledge of Vehicle Specifications and Financing Options – Learning about
different car models, their features, pricing, and financing schemes available for customers.
5. Understanding Documentation and Legal Procedures – Familiarizing myself with the
paperwork involved in vehicle sales, including registration, insurance, and financing
agreements.
6. Developing Soft Skills – Improving leadership qualities, convincing power, teamwork, and
problem-solving abilities through real-world interactions and responsibilities.
7. Observing After-Sales Services – Understanding the importance of vehicle servicing,
warranty policies, and customer retention strategies in maintaining long-term business
relationships.

The internship aimed to provide a holistic understanding of how an automobile showroom

operates while equipping me with essential professional and interpersonal skills for future career
growth.

 KEY RESPONSIBILITES AND TASKS:

 Sales Assistance – Supported the sales team by explaining vehicle features,

specifications, and pricing to customers.
 Customer Support – Assisted customers with inquiries, test drives, and purchasing
decisions.
 Documentation Handling – Managed paperwork related to vehicle purchases,
registrations, and agreements.
 Record Keeping – Maintained records of customer inquiries, bookings, and follow-ups
for future reference.

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 Loan Assistance – Guided customers through the car financing process, explaining loan
options, eligibility criteria, and EMI calculations.
 Insurance Documentation – Assisted in preparing and processing vehicle insurance
documents and explaining coverage options.
 Showroom Management Support – Helped in organizing vehicle displays, maintaining
cleanliness, and ensuring an attractive showroom setup.
 Promotional Activities – Took part in marketing campaigns, special offers, and
customer engagement events to boost sales.
 Customer Feedback Collection – Gathered and recorded customer feedback to help
improve services and sales strategies.
 Coordination with Service Team – Assisted in scheduling servicing appointments and
explaining maintenance packages to customers.

 KEY LEARNING AND SKILLS GAINED:

1. Industry Knowledge

 Gained a deeper understanding of the automobile industry, showroom operations, and

customer buying behavior.
 Learned about various Maruti Suzuki car models, their features, specifications, and
pricing strategies.

2. Sales and Marketing Skills

 Developed sales techniques, including customer approach, negotiation, and closing deals.
 Understood the importance of upselling and cross-selling in the automobile business.

3. Customer Interaction and Communication

 Improved verbal and non-verbal communication skills while interacting with customers.
 Learned how to handle different customer queries, objections, and preferences
effectively.

4. Documentation and Financial Processing

 Gained hands-on experience in managing loan applications, insurance paperwork, and

vehicle registration processes.
 Understood financing options, EMI calculations, and bank coordination for car loans.

5. Record Keeping and Organizational Skills

 Learned how to maintain and update customer records, sales reports, and follow-ups.
 Understood the importance of keeping accurate documentation for smooth business
operations.

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6. Soft Skills Development

 Improved leadership qualities, convincing power, problem-solving skills, and

decision-making abilities.
 Developed teamwork and adaptability while working in a fast-paced showroom
environment.

7. After-Sales Service and Customer Retention

 Understood the role of after-sales service in building long-term customer relationships.

 Learned how servicing, warranty management, and follow-up calls contribute to
customer loyalty.

This internship provided a valuable mix of technical, professional, and interpersonal skills,
making it a highly enriching experience.

 CHALLENGES FACED:

1. Adapting to a Fast-Paced Environment

 The automobile showroom environment is dynamic, with high customer traffic and
frequent inquiries. As a student, adjusting to the pace of work and staying on top of tasks
was initially challenging.

2. Understanding Complex Financial Terms

 The loan and financing options available to customers involved technical financial terms
that were new and difficult to grasp at first. Understanding the various financing models,
interest rates, and EMI structures required extra effort.

3. Dealing with Customer Expectations

 Handling demanding customers and addressing their concerns, especially when they had
specific preferences or requirements, was sometimes difficult. It required patience and a
high level of communication skills to manage these situations effectively.

4. Managing Documentation and Paperwork

 The documentation involved in car sales, insurance, and loan applications can be
overwhelming. Ensuring accuracy and timeliness in processing paperwork, while also
learning the legalities involved, posed a challenge.

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5. Lack of Prior Experience in Sales

 With limited prior experience in a sales environment, it was challenging to develop

confidence in interacting with customers, explaining products, and closing deals. The
learning curve was steep in this regard.

6. Multitasking and Time Management

 Juggling multiple tasks, such as assisting customers, processing documents, and

managing records, was a challenge. Prioritizing tasks and improving time management
skills were essential to keeping up with the workload.

7. Product Knowledge Overload

 Learning about all the different car models, their features, and specifications within a
short span of time was overwhelming. It was challenging to retain such a large amount of
information and present it accurately to customers.

8. Handling Stress During Peak Hours

 During busy periods, such as festive seasons or special promotions, the pressure to handle
numerous customers at once increased, causing stress. Balancing customer service while
maintaining quality was a key challenge.

Despite these challenges, overcoming them helped build resilience, and develop essential
professional skills. The friendly work atmosphere made it easier to overcome the challenges, as
my colleagues made me feel more comfortable with their constant help and support.

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PART 1:
ABOUT THE ORGANISATION

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 NATURE OF BUSINESS:

Nature of Business at Maruti Suzuki Revenkar Motors, Dharwad

Maruti Suzuki Revenkar Motors, Dharwad, operates as an authorized dealership for Maruti
Suzuki India Ltd., one of the leading automobile manufacturers in India. The dealership is
engaged in the sale and service of new and pre-owned Maruti Suzuki cars and offers a variety
of services to cater to customers at every step of their car ownership journey.

1. Vehicle Sales

Revenkar Motors primarily focuses on selling new and certified pre-owned Maruti Suzuki
vehicles. The dealership showcases a comprehensive range of Maruti Suzuki cars, from compact
hatchbacks to sedans, SUVs, and MPVs, making it a one-stop destination for customers seeking
a variety of options. The team helps customers understand the features, specifications, and
benefits of various models, ensuring they make an informed purchasing decision. Revenkar
Motors also provides the option to book a test drive, allowing potential buyers to experience the
vehicles firsthand before making their choice.

2. Financing Solutions

In addition to selling vehicles, Maruti Suzuki Revenkar Motors offers vehicle financing
solutions to customers. They partner with several leading financial institutions and banks to
provide easy loan options. The dealership guides customers through the process of securing a
loan, including assistance with loan documentation, eligibility criteria, and EMI calculations.
By offering competitive interest rates and flexible repayment plans, the dealership makes car
ownership more accessible to a wider audience.

3. Insurance Services

As part of its offerings, Maruti Suzuki Revenkar Motors also provides vehicle insurance
services to customers. The dealership has tie-ups with various insurance companies, allowing
customers to select insurance policies that best suit their needs. Customers are assisted in
choosing between comprehensive and third-party insurance plans, ensuring they understand the
coverage options, claim procedures, and premium details. This service adds convenience for
customers by providing a one-stop solution for both the car purchase and insurance requirements.

4. After-Sales Services

A significant aspect of the business at Revenkar Motors is its robust after-sales service division.
The dealership offers vehicle maintenance and repair services, including routine servicing,
part replacements, and diagnostic checks. This helps ensure the longevity and performance of
the vehicles sold. The service department is equipped with the latest tools and trained
professionals to provide high-quality service. Regular maintenance schedules and warranty
management are also part of the after-sales support, helping customers keep their vehicles in
optimal condition.

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5. Customer-Centric Approach

The business at Maruti Suzuki Revenkar Motors revolves around a customer-first approach.
The dealership aims to deliver a seamless and satisfying car-buying experience, which
includes offering personalized consultations, assistance with model selection, and transparency
in pricing. The dealership ensures that every customer feels valued and well-supported, from the
initial inquiry to post-purchase follow-up.

6. Online Services

To cater to the growing digital shift, Maruti Suzuki Revenkar Motors also provides online
services for customers. These services allow customers to explore different Maruti Suzuki car
models, compare prices, and even book a test drive or schedule a vehicle service online. This
convenience enables customers to begin their car-buying journey from the comfort of their
homes, making the process easier and more accessible.

7. Marketing and Promotions

The dealership actively engages in promotional activities, marketing campaigns, and seasonal
sales to attract new customers and encourage repeat business. Special offers, discounts, and
festival promotions are regularly organized to make car buying more affordable. The marketing
strategies also include customer referral programs, corporate tie-ups, and event participation to
expand their customer base.

Conclusion:

Overall, Maruti Suzuki Revenkar Motors, Dharwad, is more than just a car dealership. It is a
comprehensive automotive solutions provider that takes care of customers’ needs at every
stage, from purchasing a vehicle to financing, insurance, and post-purchase services. With its
customer-centric approach, wide range of services, and strong brand reputation, it plays a key
role in the local automobile market and strives to deliver a superior experience to car buyers in
the region.

 SERVICES AND PRODUCTS:

 SERVICES:

 Sales and service network.

 Nexa.
 Maruti Insurance.
 Maruti Finance.
 Maruti True Value.
 N2N Fleet Management.
 Maruti Accessories.
 Maruti Suzuki Driving School

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Service Advices:

 Blow
 Ac
 Educate the customers
 Timing of car return
 Complaint checking
 Top off periodic washing
 Flore supervisor will come and check Next washing Services advisors
 Billing

Revankar Motors, established in 2013, is a prominent Maruti Suzuki dealership in Hubli,

Karnataka, offering a comprehensive range of automotive services. As an authorized Maruti
Suzuki ARENA showroom, they provide the latest models, including the Alto K10, Brezza,
Celerio, WagonR, Swift, Dzire, S-Presso, Eeco, and Ertiga. Their services encompass new car
sales, genuine accessories, financing options, insurance, and after-sales support. Additionally,
Revankar Motors operates a Maruti Suzuki True Value outlet, specializing in the sale and
purchase of certified pre-owned cars, ensuring quality through rigorous inspections. They also
run a Maruti Driving School, offering comprehensive driving lessons with simulator training and
theory classes. With multiple locations, including Deshpande Nagar and Gokul Road in Hubli,
and PB Road in Haveri, Revankar Motors is dedicated to delivering exceptional customer service
and a seamless car ownership experience.

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 PRODUCTS:

o DZIRE

The Maruti Suzuki Dzire is a compact sedan that offers a blend of style, comfort, and efficiency.
Here's an overview of its key specifications:

Ex-Showroom Price in Pune: The Dzire's ex-showroom prices in Pune start at ₹6,79,000 for
the LXi variant and go up to ₹10,14,000 for the ZXi Plus AGS variant.

Body Style: Compact Sedan

Number of Doors: 4

Cargo Volume: The Dzire offers a boot space of 378 liters, providing ample storage for
luggage.

Engine Cylinder Configuration: The Dzire is equipped with a 1.2-liter, 4-cylinder inline petrol
engine.

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Dimensions:

 Length: 3,995 mm
 Width: 1,735 mm
 Height: 1,515 mm
 Wheelbase: 2,450 mm
 Ground Clearance: 63 mm

These specifications contribute to the Dzire's reputation as a practical and efficient choice in the
compact sedan segment. The Dzire is a reliable family car. Its compact dimensions (3,995mm
length, 1,735mm width) make it easy to maneuver in city traffic while delivering a smooth
driving experience. Ideal for urban commuting, the Dzire is one of India's best-selling sedans.

o WAGNOR-R

 Fuel Type --: Petrol/ Petrol+CNG

 Transmission-icon --: Transmission
 Manual/ AMT --: Mileage-icon
 Mileage --: 21.5 - 33.4 KM/L
 Tank Capacity-icon --: Tank Capacity 32.0/60.0 L
 Seating-icon --: Seating 5 Seater

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 Airbags-icon --: Airbags

With a boot space of 341 liters, a high seating position, and modern features like a 7-inch
SmartPlay Studio infotainment system, ABS with EBD, and dual airbags, it is a practical and
family-friendly car. Its compact dimensions and efficient mileage make it a favorite among urban
buyers.

o SWIFT:

 Engine Type : ADVANCED K-SERIES DUALJET, DUAL VVT Drive

 Type : 2WD
 Kerb Weight : 875-905 Kg
 Transmission : Manual / Automatic 6 more rows

The Petrol engine is 1197 cc while the CNG engine is 1197 cc . It is available with Manual &
Automatic transmission. Depending upon the variant and fuel type the Swift has a mileage of
22.38 kmpl to 30.9 km/kg . That being said, generally speaking, any Swift model car produced in
or after 2017 should be suitable for 2023. This is because the Swift underwent a major redesign
in 2017, with updates to its exterior and interior design, as well as improvements to its
performance

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o CELERIO:

 Ex-Showroom Price: ₹5.36 lakhs - ₹7.15 lakhs

 Body style: Hatchback
 Cargo volume: 313 L
 Engine cylinder configuration: Straight engine
 Dimensions: 3,695 mm L x 1,655 mm W x 1,555 mm H
 Number of doors: 5

The Maruti Suzuki Celerio is a compact hatchback known for its stylish design, fuel efficiency,
and smooth performance. It features a 1.0L K-Series petrol engine with manual and AGS (Auto
Gear Shift) transmission options. The Celerio offers an impressive mileage of up to 26.68 km/l,
making it one of the most fuel-efficient cars in its segment. It comes with modern features like
SmartPlay infotainment, dual airbags, ABS with EBD, and hill-hold assist (AGS variant) for
enhanced safety. With its compact dimensions and 313-liter boot space, the Celerio is a practical
and budget-friendly choice for urban commuting.

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o ALTO K10:

 Model: 2023 Maruti Suzuki Alto-K10

 Fuel economy: 24 km/l combined
 Fuel tank capacity: 27 L
 Dimensions: 3,530 mm L x 1,490 mm W x 1,520 mm H
 Cargo volume: 214 L
 Engine cylinder configuration: Straight engine
 Number of doors: 5
 Driveline: Front-wheel drive

The Alto K10 boasts a compact design (3,530mm length, 1,490mm width) for easy
maneuverability, a boot space of 214 liters, and essential safety features like dual airbags, ABS
with EBD, and reverse parking sensors. Known for its reliability and low maintenance costs,
the Alto K10 is a great entry-level car for first-time buyers and urban commuters.

 FINANCIAL INFORMATION:
Revankar Motors Private Limited, established on March 31, 2000, is an unlisted private company
headquartered in Dharwad, Karnataka. The company operates as a Maruti Suzuki dealership,
offering new and used cars, accessories, spare parts, and car financing services.

Financially, for the fiscal year ending March 31, 2019, Revankar Motors reported an operating
revenue in the range of ₹1 crore to ₹100 crore, with a 13.69% increase in net worth. In earlier

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years, the company demonstrated growth, with total operating revenue rising from ₹57.01 crore
in FY15 to ₹64.96 crore in FY16, and profit after tax increasing from ₹0.27 crore to ₹1.09 crore
during the same period.

However, in July 2020, Brickwork Ratings downgraded Revankar Motors' long-term rating to
'BWR B-/Stable' and reaffirmed the short-term rating at 'BWR A4', citing the company's lack of
cooperation in providing up-to-date financial information. As of the latest available data, the
company's financial status remains unclear due to the absence of recent disclosures.

FISCAL YEAR ENDING REVENUE NET WORTH

March 31,2019 64.96 crore 1.09 crore
March 31,2022 48.4 crore 1.73 lakh

The data indicates a decline in revenue from ₹64.96 crore in FY 2019 to ₹48.4 crore in FY 2022.
Similarly, net profit decreased from ₹1.09 crore to ₹1.73 lakh over the same period. Due to
limited data, a comprehensive analysis for the last four years is not feasible.

 COMPETITORS:

Revankar Motors Private Limited, an authorized Maruti Suzuki dealership in Dharwad,

Karnataka, operates in a competitive automotive market. Several other dealerships in the region
present significant competition:

1. Manickbag Automobiles (Tata Motors):

 Location: Ground Floor, Enclave Apartment, Dasankoppa Road, Dharwad - 580008

 Offerings: Authorized Tata Motors dealership providing a range of Tata passenger
vehicles.
 Competitive Threat: Tata Motors' growing popularity, especially with models like the
Tata Tiago and Nexon, poses a challenge to Maruti Suzuki's market share.

2. Lake View Honda (Javali Automobiles Pvt. Ltd.):

 Location: Plot No. 11 to 14, Dharwad Road, Hubli - 580025

 Offerings: Authorized Honda dealership offering a range of Honda cars.
 Competitive Threat: Honda's reputation for quality and performance attracts customers
seeking premium features, potentially diverting them from Maruti Suzuki models.

3. Raam Hyundai:

 Location: Hubballi Dharwad, Karnataka

 Offerings: Authorized Hyundai dealership offering a range of Hyundai cars.
 Competitive Threat: Hyundai's diverse lineup and strong brand presence can attract
customers away from Maruti Suzuki.

4. Nagshanti Kia:

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 Location: Hubballi Dharwad, Karnataka

 Offerings: Authorized Kia dealership offering a range of Kia cars.
 Competitive Threat: Kia's modern designs and feature-rich vehicles appeal to a broad
customer base, posing a threat to Maruti Suzuki's market share.

5. Shodha Toyota:

 Location: Hubballi Dharwad, Karnataka

 Offerings: Authorized Toyota dealership offering a range of Toyota cars.
 Competitive Threat: Toyota's reputation for reliability and durability makes it a strong
competitor in the market.

6. RNS Motors:

 Location: Hubballi Dharwad, Karnataka

 Offerings: Authorized Maruti Suzuki dealership offering a range of Maruti Suzuki cars.
 Competitive Threat: As another Maruti Suzuki dealer, RNS Motors competes directly
with Revankar Motors for the same customer base.

Market Threats:

 Diverse Brand Preferences: Customers in Dharwad have access to a variety of automotive

brands, leading to increased competition for Revankar Motors.
 Feature-Rich Alternatives: Competitors offer vehicles with advanced features and
modern designs, which may attract potential Maruti Suzuki customers.
 Service Network: Competitors with extensive service networks and customer support can
influence purchasing decisions.

To maintain and grow its market share, Revankar Motors must focus on exceptional customer
service, competitive pricing, and effective marketing strategies to highlight the value proposition
of Maruti Suzuki vehicles.

 AREA OF OPERATION:

Revankar Motors Private Limited operates as an authorized Maruti Suzuki dealership in

Dharwad, Karnataka. Dharwad, along with its twin city Hubli, forms a significant urban
agglomeration in the state, serving as both an academic and cultural hub.

Advantages of Operating in Dharwad:

1. Strategic Location:
o Dharwad's elevation of approximately 800 meters above sea level contributes to a
moderate and healthy climate, enhancing the comfort of residents and visitors.
2. Economic Activity:

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o The district's economy is diverse, with agriculture playing a significant role.

Approximately 50% of the workforce is engaged in agricultural activities, either
as cultivators or laborers.
3. Educational Institutions:
o Dharwad is renowned for its educational institutions, attracting students from
various regions. This influx of students and academic professionals contributes to
the demand for personal vehicles, benefiting local dealerships.
4. Transportation and Connectivity:
o The city's infrastructure supports trade and commerce, with a notable percentage
of the population engaged in these sectors.

Operating in Dharwad offers Revankar Motors the opportunity to cater to a diverse customer
base, including agricultural professionals, academics, and businesspersons. The city's strategic
location and economic activities provide a conducive environment for the automotive retail
industry.

 ADVANTAGES OF THE OPERATING AREA

Dharwad, along with its twin city Hubli, forms the second-largest urban agglomeration in
Karnataka, following Bengaluru. The combined municipality, known as Hubli–Dharwad, covers
an area of approximately 202.3 square kilometers and had a population of 943,788 as per the
2011 census.

Geographical Significance:

Situated in the western sector of northern Karnataka, Dharwad lies at an elevation of about 715
meters above sea level. This elevation contributes to its moderate and healthy climate, making it
a comfortable place for residents and visitors alike.

Economic Landscape:

The economy of Hubli–Dharwad is diverse, with significant contributions from trade, commerce,
and transportation sectors. Approximately 25% of the population is engaged in trade and
commerce, while 11% are involved in transport and storage activities. Hubli serves as a major
commercial center in North Karnataka, housing the Agricultural Produce Market Committee
(APMC) yard along NH4 near Unkal, which deals with the wholesale market for cotton and
grain.

Educational Hub:

Dharwad is renowned for its educational institutions, earning it the reputation of an educational
hub in Karnataka. Notable institutions include Karnataka University, established in 1949, and the
Indian Institute of Technology (IIT) Dharwad, set up in 2016. These institutions attract students
from across the country, contributing to the city's vibrant academic atmosphere.

Transportation and Connectivity:

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The twin cities boast robust transportation infrastructure, including a well-developed road and
rail network. Hubli–Dharwad is served by the Bus Rapid Transit System (BRTS), enhancing
intra-city connectivity. The presence of industrial estates and a number of factories further
underscores the region's economic vitality.

Cultural and Historical Context:

Dharwad has a rich cultural heritage, having been ruled by various dynasties such as the
Chalukyas, Rastrakutas, Vijayanagar Empire, Adilshahi, Mysore Kingdom, and the Peshwas of
Pune. In 1962, the towns of Dharwad and Hubli were amalgamated into the Hubli–Dharwad
Municipal Corporation, reflecting their intertwined destinies.

In summary, Dharwad's strategic location, diverse economy, esteemed educational institutions,

and rich cultural heritage make it a significant urban center in Karnataka, offering numerous
advantages for businesses and residents alike.

 AWARDS:
The dealership is part of the RNS Motors group, which has garnered several accolades over the
years.

Platinum Award for Service Excellence: Recognized for outstanding service quality.

Highest Growth in Spares Off-Take: Awarded for significant increase in spare parts sales.

Best PDI Workshop: Acknowledged for excellence in Pre-Delivery Inspection processes.

Best New Workshop Award: Honored for exceptional performance in new workshop
operations.

Highest Customer Satisfaction Index: Recognized for achieving the highest customer
satisfaction scores.

Best Service Workshop: Awarded for excellence in service operations.

Excellence in Sales Category: Recognized for outstanding sales performance.

Best Performance in Balance Score Card: Acknowledged for balanced and effective business
performance.

Highest Service Load: Awarded for handling the highest number of service requests.

These accolades reflect the group's commitment to quality and customer satisfaction. While
specific awards for Revankar Motors in Dharwad are not detailed, the dealership's association
with the RNS Motors group suggests a strong foundation in delivering quality automotive
services.

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 FUTURE PLANS:

The promotional activities suggest a focus on enhancing customer engagement and expanding
their market presence.

Recent Initiatives:

 Car Deals 2025 Campaign: In January 2025, Revankar Motors launched the "Car Deals
2025" campaign, inviting customers to start the year with style and comfort by exploring
their range of vehicles.
 NEXA Price Hike Alert: In December 2024, the dealership informed customers about a
planned 4% price increase by NEXA starting January 2025, encouraging them to act
promptly to benefit from current pricing.

Strategic Focus:

These initiatives indicate Revankar Motors' commitment to:

 Customer Engagement: By offering timely promotions and updates, the dealership aims to
keep customers informed and engaged.
 Market Expansion: Promotional campaigns suggest an effort to attract new customers and
retain existing ones, thereby expanding their market share.

While specific long-term plans are not publicly available, these activities reflect Revankar
Motors' dedication to enhancing customer experience and strengthening its position in the
automotive market.

Revankar Motors Private Limited, an authorized Maruti Suzuki dealership in Dharwad, operates
under the overarching mission and vision of its parent company, RNS Motors Private Limited.

 Mission:
 RNS Motors is committed to providing dedicated, quality service to its customers.
 Offering customer service of the highest order.
 Demonstrating professionalism in conducting business.
 Aiming for an increase in market share.
 Striving to be the best choice for customers.

 Vision:
The company aims to be recognized as one of the largest Maruti Suzuki dealers in the region,
focusing on customer satisfaction and service excellence.

While specific mission and vision statements for Revankar Motors in Dharwad are not publicly
available, it is reasonable to infer that the dealership aligns with the parent company's objectives,
emphasizing quality service and customer satisfaction.

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PART 2:ABOUT T HE INDUSTRY

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 INTRODUCTION:

BACKGROUND:

Revankar Motors Private Limited, an authorized Maruti Suzuki dealership, has been a prominent
name in the automobile industry in North Karnataka for over two decades. The company was
incorporated on March 31, 2000, and is headquartered in Dharwad, Karnataka. Since its
inception, Revankar Motors has been committed to providing high-quality automobile sales and
services, making it one of the most trusted names in the region.

Expansion and Growth

 Revankar Motors has expanded its operations across multiple locations, catering to
customers in Dharwad, Hubli, and Haveri. The dealership offers a comprehensive range
of Maruti Suzuki cars, including ARENA and NEXA models, along with services like
financing, insurance, accessories, and after-sales support.
 In October 2016, Revankar Motors took a significant step in expanding its reach by
launching a NEXA showroom in Hubli, which focuses on premium Maruti Suzuki
models. This move aimed to cater to the growing demand for high-end vehicles and offer
an exclusive, enhanced customer experience.

Customer-Centric Approach

 One of the key strengths of Revankar Motors has been its customer-centric approach.
The dealership has consistently focused on delivering exceptional customer service,
ensuring seamless buying experiences, and maintaining high standards in vehicle
servicing. This commitment has earned it a strong reputation in the region, with a loyal
customer base.
 Business Performance and Market Presence
 Revankar Motors has played a crucial role in boosting Maruti Suzuki’s market presence
in Karnataka. With a strong sales performance and an increasing customer base, the
dealership has contributed significantly to Maruti Suzuki’s dominance in the Indian
automobile market. The company has also invested in modern service centers and
skilled workforce training, ensuring that customers receive world-class vehicle
maintenance and repair services.

Commitment to Excellence

 Revankar Motors has continuously evolved to adapt to changing market trends and
customer preferences. The dealership has been recognized for its professionalism,
transparency, and commitment to excellence, making it a preferred choice for car buyers
in the Dharwad-Hubli region.
 With its strong foundation, growing market share, and focus on customer satisfaction,
Revankar Motors remains a key player in the automobile industry, ensuring that
customers receive top-notch products and services from Maruti Suzuki.

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HISTORY:

History of Revankar Motors Private Limited

Revankar Motors Private Limited is a well-established and authorized Maruti Suzuki dealership
that has been serving the automobile industry in Dharwad, Karnataka, for over two decades. The
dealership has earned a strong reputation for its commitment to customer satisfaction,
professionalism, and service excellence.

Early Beginnings and Establishment

Revankar Motors was incorporated on March 31, 2000, with a vision to bring high-quality
automobile services to the people of Dharwad and surrounding regions. The company was
founded with the goal of providing customers with affordable, reliable, and fuel-efficient cars—a
vision that aligned perfectly with Maruti Suzuki’s brand philosophy.

In the early years, Revankar Motors focused on establishing its presence in the competitive
automobile market in Karnataka. Dharwad, being an emerging hub for education, trade, and
transportation, provided an ideal market for a dealership offering economical and efficient
vehicles. The company initially started with one showroom in Dharwad and quickly built a
strong reputation for delivering quality service and personalized customer experiences.

Expansion and Growth Over the Years

As demand for Maruti Suzuki vehicles grew, Revankar Motors expanded its operations to cater
to a larger audience. Over the years, the dealership opened multiple showrooms and service
centers across key locations, including Hubli and Haveri. This expansion was driven by an
increasing number of customers looking for affordable yet premium cars along with a reliable
service network.

One of the key milestones in the company's history was in October 2016, when Revankar Motors
launched a NEXA showroom in Hubli. This showroom was dedicated to Maruti Suzuki’s
premium vehicle range, including models like Baleno, Ciaz, Ignis, S-Cross, and XL6. The launch
of this showroom marked a shift in the company’s strategy, allowing it to cater to higher-end
customers looking for a more sophisticated buying experience.

Customer-Centric Approach and Market Position

Throughout its journey, customer satisfaction has remained at the core of Revankar Motors'
business philosophy. The dealership has implemented modern service facilities, trained
professionals, and personalized finance and insurance options to enhance the overall car-buying
experience.

Revankar Motors has built a strong customer base by maintaining transparency, reliability, and
professionalism in its services. The company has received high ratings and positive feedback for

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its sales and after-sales services, making it one of the most trusted Maruti Suzuki dealerships in
North Karnataka.

The dealership has also played a crucial role in boosting Maruti Suzuki’s dominance in the
Indian automobile market, particularly in Karnataka. With an increasing market share and
growing sales figures, Revankar Motors has positioned itself as a top-performing Maruti Suzuki
dealership in the state.

Commitment to Service and Excellence

Revankar Motors has always emphasized the importance of customer convenience and service
excellence. The dealership has continuously invested in service centers, skilled workforce
training, and modern technology to provide top-quality maintenance and repair services.

Key offerings include:

 Car Financing and Insurance Services – Assisting customers in getting easy loan
approvals and comprehensive insurance plans.
 Authorized Service Centers – Providing quick and efficient vehicle servicing, ensuring
cars remain in top condition.
 Genuine Spare Parts and Accessories – Offering customers 100% original Maruti Suzuki
spare parts and accessories to maintain vehicle performance.
 Exchange and Buyback Programs – Helping customers upgrade their vehicles with
hassle-free exchange services.

The dealership has also introduced digital platforms to enhance customer engagement. Online
services such as booking test drives, scheduling car servicing, and accessing car financing
options have made it easier for customers to interact with the dealership.

Recent Developments and Future Growth Plans

As of 2024, Revankar Motors continues to be a dominant player in the automobile sector in

Dharwad and surrounding regions. The dealership has been actively involved in promotional
campaigns and special offers, including:

 Car Deals 2025 Campaign – Encouraging customers to start the year with style by
exploring various Maruti Suzuki models.
 NEXA Price Hike Alert 2024 – Keeping customers informed about upcoming price hikes
and helping them make informed buying decisions.

Looking ahead, Revankar Motors aims to:

1. Expand its dealership network – Strengthening its presence in Karnataka by opening new
outlets in other strategic locations.
2. Enhance digital services – Investing in online customer engagement tools and improving
the digital car-buying experience.

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3. Upgrade service facilities – Expanding workshop capacities and incorporating advanced

vehicle servicing technologies.
4. Increase market share – Strengthening its customer loyalty programs to retain existing
buyers while attracting new customers.

Conclusion

Revankar Motors Private Limited has successfully built a legacy in the automobile sector by
focusing on customer satisfaction, service excellence, and continuous innovation. The
dealership remains one of Maruti Suzuki’s strongest partners in Karnataka and is well-
positioned for further growth in the coming years.

With its commitment to quality, professionalism, and an exceptional car-buying experience,

Revankar Motors will continue to be the preferred choice for car buyers in Dharwad, Hubli,
and beyond.

PEAK YEARS:

The exact peak year for Revankar Motors Private Limited in terms of sales or performance

 Financial Year Ending March 31, 2019: Revankar Motors reported an operating
revenue in the range of INR 1 crore to INR 100 crores. During this period, the company's
net worth increased by 13.69%.
 Recent Financial Performance: According to data from EMIS, the company
experienced a 31.66% increase in net sales revenue and an 11.89% rise in net profit for
the most recent financial year available. Additionally, total assets grew by 20.2%, and
total equity saw a 6.56% increase.

TYPES OF MODELS:

Brands Offered by Revankar Motors Private Limited (Dharwad)

Revankar Motors, an authorized Maruti Suzuki dealership, offers a wide range of Maruti Suzuki
vehicles across different categories, including ARENA and NEXA models. Below is a detailed
breakdown of the brands and models available at the showroom.

1. Maruti Suzuki ARENA Models

Maruti Suzuki’s ARENA brand is known for offering affordable, fuel-efficient, and practical
cars that cater to a broad customer base. The ARENA lineup at Revankar Motors includes:

Entry-Level Hatchbacks:

 Maruti Suzuki Alto K10 – Compact, budget-friendly, and fuel-efficient.

 Maruti Suzuki S-Presso – A micro-SUV with a bold stance and peppy performance.

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Hatchbacks:

 Maruti Suzuki WagonR – A tallboy hatchback offering spacious interiors and great
mileage.
 Maruti Suzuki Celerio – A modern hatchback with the latest technology and high fuel
efficiency.
 Maruti Suzuki Swift – One of India’s best-selling hatchbacks, known for sporty looks and
peppy performance.

Sedans:

 Maruti Suzuki Dzire – A compact sedan with premium interiors and great fuel efficiency.

SUVs and Crossovers:

 Maruti Suzuki Brezza – A compact SUV with a stylish design and strong road presence.
 Maruti Suzuki Fronx – A crossover SUV with a futuristic design and advanced features.

Multi-Purpose Vehicles (MPVs):

 Maruti Suzuki Ertiga – A popular 7-seater MPV with a fuel-efficient engine and premium
features.
 Maruti Suzuki Eeco – A budget-friendly MPV used for both family and commercial
purposes.

Commercial Vehicles:

 Maruti Suzuki Super Carry – A mini truck designed for small business owners and
transport solutions.

2. Maruti Suzuki NEXA Models

Maruti Suzuki’s NEXA brand represents premium and stylish cars, catering to customers who
seek luxury and innovation. The Revankar Motors NEXA showroom offers:

Premium Hatchbacks:

 Maruti Suzuki Baleno – A premium hatchback with a stylish design and advanced
features.

Compact SUV and Crossover:

 Maruti Suzuki Ignis – A compact urban SUV with a youthful design and high ground
clearance.
 Maruti Suzuki Fronx – A crossover SUV with a coupe-inspired design and modern
features.

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Sedans:

 Maruti Suzuki Ciaz – A premium mid-size sedan offering comfort, luxury, and great
mileage.

SUVs and MPVs:

 Maruti Suzuki Grand Vitara – A feature-loaded premium SUV with strong hybrid
technology.
 Maruti Suzuki XL6 – A premium 6-seater MPV with luxurious interiors and advanced
features.

Why Choose Revankar Motors for Maruti Suzuki Cars?

 Wide Range of Options: From affordable hatchbacks to premium SUVs, catering

to all customer needs.

 Authorized Maruti Suzuki Dealer: Genuine cars with manufacturer warranties and
after-sales support.

 Easy Financing & Insurance Services: Helping customers get hassle-free car loans
and insurance plans.

 After-Sales Services & Maintenance: Equipped with advanced service centers for
car servicing and repairs.

With an extensive lineup of Maruti Suzuki vehicles, Revankar Motors remains one of the most
trusted automobile dealerships in Dharwad, Karnataka

WHY CHOOSE MARUTI SUZUKI?

Maruti Suzuki has been India’s most trusted car brand for decades, known for its affordability,
reliability, fuel efficiency, and extensive service network. Here’s why Maruti Suzuki stands out
as the preferred choice for millions of car buyers:

1. Market Leader in India

 Maruti Suzuki holds the largest market share in India’s automobile industry.
 Consistently ranked as India’s No.1 car manufacturer, with top-selling models across
various segments.

2. Fuel Efficiency & Cost Savings

 Maruti Suzuki cars are highly fuel-efficient, helping customers save money on fuel costs.
 Popular models like Alto K10, WagonR, and Baleno offer some of the best mileage
figures in their segments.

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3. Affordable & Value for Money

 Offers cars for every budget, from entry-level hatchbacks to premium SUVs.
 Low maintenance costs make Maruti Suzuki cars economical in the long run.

4. Largest Service & Dealer Network in India

 Over 3,500+ service centers and 1,300+ dealerships across India.

 Easy availability of spare parts and quick servicing, ensuring hassle-free ownership.

5. Advanced Technology & Safety Features

 Equipped with the latest SmartPlay infotainment systems, automatic transmissions

(AMT), and hybrid technology.
 Enhanced safety features like ABS, airbags, Electronic Stability Program (ESP), and
ISOFIX child seat anchors in new models.

6. Wide Range of Vehicles

Offers cars across different categories:

 Hatchbacks – Alto K10, WagonR, Swift, Celerio, Baleno

 Sedans – Dzire, Ciaz
 SUVs & Crossovers – Brezza, Grand Vitara, Fronx, Ignis
MPVs & Vans – Ertiga, XL6, Eeco
 Commercial Vehicles – Super Carry

7. Environment-Friendly Innovations

 Introduction of Smart Hybrid, CNG, and Electric vehicle options.

 Maruti Suzuki is committed to reducing carbon emissions with its BS6-compliant engines
and upcoming EV models.

8. Resale Value & Trusted Brand Reputation

 Maruti Suzuki cars have high resale value, making them a great investment.
 Strong brand trust and reliability ensure peace of mind for car owners.

Conclusion

Maruti Suzuki is the perfect choice for customers looking for affordable, fuel-efficient, and
reliable cars with world-class service support. Whether you're buying your first car or upgrading
to a premium model, Maruti Suzuki offers the best value for money and a smooth driving
experience.

Choose Maruti Suzuki – India’s No.1 Car Brand

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MARKET LIBERAIZATION:

Maruti Suzuki's Growth in India

Market liberalization in India played a crucial role in shaping the growth trajectory of Maruti
Suzuki, transforming it from a government-backed venture into the largest automobile
manufacturer in India.

1. Pre-Liberalization Era (1981–1990): The Birth of Maruti Suzuki

 Maruti Suzuki was established in 1981 as a joint venture between the Government of
India (74%) and Suzuki Motor Corporation of Japan (26%).
 The company's goal was to manufacture affordable, fuel-efficient cars to cater to the
Indian middle class.
 The Maruti 800, launched in 1983, became India's first "people’s car," revolutionizing the
automobile sector.
 During this period, the Indian automobile industry was highly regulated, with import
restrictions and limited competition.

2. Economic Liberalization of 1991: A Turning Point

 In 1991, India adopted economic liberalization policies, reducing government control

over industries.
 The automobile sector was opened to foreign investment, allowing global car
manufacturers to enter the Indian market.
 Impact on Maruti Suzuki:
o Maruti had to compete with new international players like Hyundai, Honda, Ford,
and Tata Motors.
o To remain competitive, Suzuki increased its stake in Maruti, eventually becoming
the majority shareholder in 2002.

3. Post-Liberalization Growth (1991–2005): Expansion and Innovation

 Suzuki increased its investment in research and development, leading to the launch of
new models like the Zen, WagonR, and Swift.
 Maruti focused on fuel efficiency, affordability, and a widespread service network,
making it the most trusted car brand in India.
 In 2003, Maruti Suzuki became a publicly listed company after the Government of India
sold its stake.

4. Modern Era (2005–Present): Market Leadership and NEXA Expansion

 Maruti Suzuki expanded its portfolio with compact sedans (Dzire), SUVs (Brezza, Grand
Vitara), and premium cars (Baleno, Ciaz).
 The introduction of NEXA (2015) marked its entry into the premium car segment.

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 Maruti Suzuki maintains over 40% market share, making it the undisputed leader in
India’s car industry.

Conclusion

Market liberalization allowed Maruti Suzuki to evolve from a government-controlled entity to a

market-driven leader. By continuously adapting to customer needs, investing in innovation, and
expanding its dealer network, Maruti Suzuki remains India's most trusted and best-selling car
brand.

TECHNOLOGY AND INNOVATION ADVANCEMENT:

Technology Advancements and Innovation in Maruti Suzuki

Maruti Suzuki has consistently been at the forefront of innovation, introducing cutting-edge
technology to enhance fuel efficiency, safety, and driving experience. Here are some of the key
technological advancements and innovations introduced by Maruti Suzuki:

1. Smart Hybrid Technology (SHVS) Uses mild-hybrid technology to improve fuel efficiency
and reduce emissions.

 Features regenerative braking, torque assist, and an idle start-stop system.

 Available in models like Ciaz, Ertiga, and Grand Vitara.

2. Suzuki Connect (Connected Car Technology) ��

 An intelligent telematics system that provides:

Real-time vehicle tracking
Remote operations (door lock/unlock, hazard lights)
Driving behavior analysis
Vehicle health monitoring and alerts
 Available in premium NEXA models like Baleno, XL6, Grand Vitara, and Fronx.

3. Advanced Safety Features

Maruti Suzuki is committed to enhancing passenger safety with:

HEARTECT Platform – A lightweight yet strong chassis for better crash protection.
Dual Airbags, ABS with EBD – Standard in all cars for enhanced safety. Electronic
Stability Program (ESP) & Hill Hold Assist – Available in models like Brezza, Fronx,
and Grand Vitara. 360-Degree Camera & Head-Up Display – Helps drivers with better
visibility and safe maneuvering.

4. BS6-Compliant Engines & Green Mobility

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 Maruti Suzuki was among the first car manufacturers in India to introduce BS6-compliant
petrol engines (reducing harmful emissions).
 Leading the CNG revolution with S-CNG technology, ensuring better mileage and lower
emissions.
 Upcoming plans for electric vehicles (EVs) under the Maruti Suzuki eVX project.

5. AGS (Auto Gear Shift) & Advanced Transmission Systems

 AGS (AMT – Automated Manual Transmission) provides the convenience of an

automatic with the efficiency of a manual transmission.
 Available in multiple models like Swift, Dzire, WagonR, and Celerio.
 5-speed & 6-speed automatic transmission introduced for better performance.

6. SmartPlay Infotainment System

 A touchscreen-based infotainment system with:

Apple CarPlay & Android Auto compatibility.
Voice command support.
Navigation & Bluetooth connectivity.
 Featured in models like Baleno, Brezza, Fronx, and Grand Vitara.

7. Future Innovations – EV & Hybrid Technologies

 Maruti Suzuki eVX – A concept electric SUV with 550 km range, launching by 2025.
 Strong Hybrid Technology in Grand Vitara – Provides electric-only drive mode for fuel
savings.
 Collaboration with Toyota for hybrid vehicle development.

Conclusion

Maruti Suzuki continues to lead the Indian automobile industry with innovations in safety, fuel
efficiency, connected car technology, and green mobility. With a strong focus on sustainability
and digital transformation, the company is set to redefine the future of driving in India.

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 INDUSTRY SIZE:

Industry Size and Market Position of Maruti Suzuki

1. Overview of Maruti Suzuki's Dominance in the Indian Automobile Industry

Maruti Suzuki India Limited (MSIL) has been the largest passenger car manufacturer in India for
decades, commanding a significant market share and sales volume. As a subsidiary of Suzuki
Motor Corporation, Japan, the company has played a crucial role in shaping India's automobile
industry.

The size of Maruti Suzuki's industry presence can be understood in terms of market share, sales
volume, financial performance, and competitive landscape.

2. Market Share of Maruti Suzuki

 Undisputed Leader: Maruti Suzuki has historically maintained the largest market share in
the Indian automobile industry.
 Market Share (2023-24):
o The company's market share in India's passenger vehicle segment stood at 40-
46%, making it the clear leader.

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o In the hatchback and compact sedan segments, Maruti Suzuki dominates with
models like Alto, WagonR, Swift, Baleno, and Dzire.
 Changing Market Dynamics:
o In the first half of FY2025, the combined market share of Maruti Suzuki and
Hyundai dropped to a 12-year low, due to increasing competition from Mahindra
& Mahindra, Tata Motors, and Toyota.

3. Sales Volume and Growth Trends

Maruti Suzuki has maintained record-breaking sales year after year, reflecting the industry's
overall growth and the company's strong presence.

Annual Sales Performance

 FY2023-24:
o Total Sales: 2,135,323 vehicles (8.6% growth from previous year).
o Domestic Sales: 1,793,644 units.
o Exports: 283,067 units.
 Market Positioning:
o Maruti Suzuki has been able to maintain its leadership despite economic
slowdowns, rising fuel prices, and changing consumer preferences.
o Top-selling models include: Baleno, Swift, WagonR, Dzire, Ertiga, and Brezza.

4. Financial Performance

Maruti Suzuki's financial health is one of the strongest in the Indian automotive sector, driven by
strong domestic demand, export growth, and cost efficiency.

Key Financial Highlights for FY2023-24

 Net Sales Revenue: Over ₹1,349 billion (₹1.34 lakh crore).

 Net Profit Growth: Significant increase due to strong sales, product mix improvement,
and cost control measures.
 Profitability Trends:
o Consistently ranked as the most profitable automobile company in India.
o Investments in green mobility (CNG, hybrids, electric vehicles) are expected to
drive future growth.

5. Competitive Landscape and Challenges

Rival Companies and Competition in the Market

 Hyundai Motors – The closest competitor, with strong models like Creta, i20, and Verna.
 Tata Motors – Gaining market share due to its focus on safety and EV technology.
 Mahindra & Mahindra – Dominates the SUV segment with models like XUV700 and
Scorpio.

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 Toyota and Kia – Expanding their presence with hybrid vehicles and premium SUVs.

Key Challenges Facing Maruti Suzuki

1. Declining Market Share in SUV Segment:

o Compact SUVs like Tata Nexon, Hyundai Creta, and Mahindra XUV300 are
gaining traction.
o Maruti Suzuki is responding with the Grand Vitara, Fronx, and Jimny.
2. Transition to Electric Vehicles (EVs):
o Maruti Suzuki has yet to launch an all-electric vehicle in India, while Tata Motors
and Hyundai already offer successful EVs.
o The company has announced plans to launch the eVX electric SUV by 2025.
3. Global Supply Chain Disruptions:
o Semiconductor shortages and rising input costs impact production and pricing.

6. Future Growth and Expansion Plans

To maintain its leadership position, Maruti Suzuki is focusing on:

 New Product Launches:

o Expanding SUV lineup with Grand Vitara, Fronx, and Jimny.
o Strengthening premium car segment under NEXA brand.
 Electrification Strategy:
o Investing ₹10,000 crore in EV production, with the first Maruti EV (eVX)
launching in 2025.
o Expanding CNG and hybrid vehicle portfolio.
 Enhancing Exports:
o Expanding presence in Africa, Latin America, and Southeast Asia.

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PART 3:
DETAILS OF REPORTING AUTHORITY

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DETAILS:

NAME: VIJAYKUMAR JAVALI

JOB ROLE: SALES MANAGER/ SALES EXECUTIVE

WORKPLACE: MARUTI SUZUKI REVANKAR MOTORS, DHARWAD

CONTACT NUMBER: 6363033928

RESPONSIBILITY:

1. Develop and implement sales strategies to achieve targets.

2. Ensure excellent customer service and satisfaction.

3. Recruit, train, and manage the sales team.

4. Maintain proper inventory and stock levels.

5. Plan and execute marketing and promotional activities.

6. Assist customers with loan and insurance processes.

7. Supervise vehicle delivery and documentation.

8. Analyze sales data and generate performance reports.

9. Monitor market trends and competitor strategies.

10. Ensure effective after-sales service and customer follow-ups.

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PART 4:
NATURE OF THE WORK/
ASSIGNED JOB RESPONSIBILITES

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Internship Report at Maruti Suzuki Showroom – Revankar Motors, Dharwad

Introduction: During my internship at Maruti Suzuki Revankar Motors in Dharwad, I had the
opportunity to gain practical experience in the automobile retail sector. This internship provided
me with valuable insights into customer service, sales strategies, and vehicle features. My role
primarily involved assisting the sales team and engaging with customers to enhance their
purchasing experience.

1. TOPIC: SALES ASSISTANCE

One of my primary responsibilities was to support the sales team by providing customers with
detailed information about vehicle features, specifications, and pricing. I had to ensure that
customers fully understood the different models available and their unique attributes, helping
them make informed decisions.

2. TOPIC: CUSTOMER INTERACTION

I engaged with potential buyers to understand their needs and preferences. Based on their
requirements, I recommended suitable Maruti Suzuki models and explained their benefits,
ensuring a customer-centric approach.

3. TOPIC: PRODUCT DEMONSTRATION

I conducted demonstrations of various vehicles, showcasing their features such as safety,

mileage, performance, and technological advancements. This helped in building customer
confidence and interest in the products.

4. TOPIC: ASSITING IN DOCUMENTATION

I assisted customers in understanding the financing and documentation processes, guiding them
through loan applications, insurance formalities, and registration procedures.

5. TOPIC: LOAN ASSISTANCE

I provided guidance to customers on available loan options, interest rates, and eligibility criteria.
I also coordinated with banks and financial institutions to facilitate easy loan approvals for
potential buyers.

6. TOPIC: INSURANCE DOCUMENTATION

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I helped customers with insurance-related queries, explaining different insurance plans and
coverage options. Additionally, I assisted in the paperwork required for insurance processing to
ensure a seamless experience for buyers.

7. TOPIC: COORDINATION WITH SALES EXECUTIVES

I worked closely with sales executives to follow up with prospective buyers, provide updates on
new offers, and maintain a database of customer inquiries.

8. TOPIC: MARKET RESEARCH

I gathered customer feedback on different models and pricing, which helped the dealership
understand market preferences and customer expectations.

9. TOPIC: VEHICLE DELIVERY PROCEDURE

I assisted in the vehicle delivery process by ensuring that all necessary paperwork, including
registration and insurance documents, was completed before handover. I also guided customers
through the vehicle’s features, maintenance schedule, and warranty details, ensuring they had a
smooth delivery experience.

10. TOPIC: FIELD WORK

I assisted in the vehicle delivery process by ensuring that all necessary paperwork, including
registration and insurance documents, was completed before handover. I also guided customers
through the vehicle’s features, maintenance schedule, and warranty details, ensuring they had a
smooth delivery experience.

11. TOPIC: SUZUKI CONNECT APP AWARENESS

I assisted in the vehicle delivery process by ensuring that all necessary paperwork, including
registration and insurance documents, was completed before handover. I also guided customers
through the vehicle’s features, maintenance schedule, and warranty details, ensuring they had a
smooth delivery experience.

Conclusion: Overall, my internship at Maruti Suzuki Revankar Motors, Dharwad, was highly
productive and insightful. It provided me with hands-on exposure to the automobile retail
business and enhanced my understanding of sales and customer service. The skills and
knowledge gained during this internship will be valuable for my future career endeavors in the
automobile or retail industry.

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PART 5:
RELEVANCE AND IMPORTANCE OF JOB

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The responsibilities I handled during my internship significantly contributed to the smooth

functioning of the dealership and enhanced overall sales efficiency. By assisting in sales and
customer interactions, I helped improve customer satisfaction and engagement, leading to higher
conversion rates. Providing product demonstrations and addressing queries ensured that
customers had a clearer understanding of Maruti Suzuki vehicles, which increased their
confidence in making a purchase.

The role I undertook during my internship holds significant relevance in the automobile industry.
Sales assistance and customer engagement are crucial in ensuring that potential buyers receive
proper guidance, leading to informed purchasing decisions. By providing detailed explanations
about vehicle features, loan options, and insurance formalities, I helped enhance the overall
customer experience and satisfaction.

Additionally, my role in loan assistance and insurance documentation streamlined the buying
process, reducing delays and enhancing customer experience. Coordinating with sales executives
and maintaining a customer database helped in efficient follow-ups, improving the chances of
securing deals. Market research and customer feedback collection provided valuable insights that
helped the dealership align its offerings with customer expectations, ultimately strengthening the
brand’s market position.

Overall, the skills and experience gained from this role not only benefit individual customers but
also contribute to the dealership’s sales performance and reputation, making it a highly valuable
function in the automobile retail sector.

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PART 6:
STRATEGY/ METHOD/WORK FLOW

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 STRATEGY:

Strategy of Maruti Suzuki Revankar Motors, Dharwad

Maruti Suzuki Revankar Motors follows a strategic approach aligned with Maruti Suzuki’s
overall marketing and sales framework. Their strategy can be divided into several key areas:

1. Customer-Centric Sales Approach

o Providing personalized assistance to customers by understanding their needs and
preferences.
o Offering test drives and vehicle demonstrations to enhance customer confidence.
o Encouraging customers to install the Suzuki Connect App for real-time vehicle
tracking and service updates.
2. Competitive Pricing & Financing Solutions
o Offering a range of vehicles at different price points to cater to various customer
segments.
o Assisting customers with loan applications and insurance documentation to
facilitate easy financing.
o Collaborating with banks and financial institutions to offer attractive financing
options.
3. Strong Distribution and Service Network
o Leveraging Maruti Suzuki’s extensive dealership and service network for better
reach.
o Ensuring a smooth vehicle delivery process with all necessary documentation
and customer guidance.
o Providing efficient after-sales service to maintain long-term customer
relationships.
4. Targeted Marketing & Field Work
o Conducting field visits in locations like Jayanagar and Dharwad to generate
leads and increase brand awareness.
o Organizing promotional events, roadshows, and community engagement
programs.
o Utilizing digital marketing and social media campaigns to attract customers.
5. Market Research & Customer Feedback
o Regularly collecting customer feedback to understand market preferences.
o Analyzing trends in vehicle sales and making data-driven decisions.
o Adjusting marketing strategies based on consumer demand and competition.

This strategy helps Revankar Motors maintain a strong presence in the Dharwad region, ensuring
customer satisfaction and business growth.

 WORK FLOW PATTERN:

A general workflow for a Maruti Suzuki dealership can be outlined as follows:

Work Flow Pattern of Maruti Suzuki Revankar Motors, Dharwad

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Maruti Suzuki Revankar Motors follows a structured workflow to ensure smooth operations,
enhance customer experience, and maximize sales. Their workflow can be categorized into
several stages, each playing a crucial role in the overall dealership function.

1. Customer Inquiry and Initial Engagement

Multiple Inquiry Channels:

 Customers reach out through walk-ins, phone calls, website inquiries, and social media
platforms.
 Inquiries are categorized based on vehicle interest, budget, and specific requirements.

Reception and Greeting:

 A dedicated customer relations executive (CRE) greets walk-in customers and directs
them to the sales team.
 Basic information such as customer name, contact details, and interest in specific models
is recorded.

Customer Profiling:

 The sales executive assesses customer requirements, including:

o Budget range (low, mid, or high-end models)
o Vehicle purpose (personal, commercial, family car, or corporate use)
o Fuel preference (petrol, diesel, CNG, or hybrid)
o Features preference (automatic/manual, safety features, connectivity, etc.)

2. Vehicle Presentation and Test Drive

Showroom Walkthrough:

 Customers are taken through the showroom to view Maruti Suzuki models on display.
 The sales executive provides a detailed product demonstration, highlighting features,
specifications, and benefits.

Comparative Analysis:

 If the customer is considering multiple models, the executive provides a comparative

breakdown of price, features, mileage, and benefits.
 Offers and discounts available at the time are also explained.

Test Drive Process:

 If the customer is interested, a test drive is arranged. The process includes:

o Registration of customer details for the test drive.
o Explaining the vehicle’s driving features before starting.

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o A planned test drive route to help the customer experience city/highway driving.
o Post-test drive discussion to address questions or concerns.

3. Financing and Insurance Assistance

Loan Processing & Financial Consultation:

 If a customer requires financing, the dealership assists in:

o Providing information on available loan schemes and interest rates.
o Helping the customer compare options from different banks and NBFCs.
o Coordinating with financial institutions for loan eligibility checks and approvals.

Insurance Consultation:

 Customers are offered guidance on various insurance plans, including:

o Comprehensive insurance
o Third-party insurance
o Zero depreciation add-ons
 The dealership facilitates on-the-spot insurance processing to ensure quick delivery.

4. Order Confirmation and Documentation

Vehicle Booking:

 Once the customer finalizes their choice, the booking process begins:
o A token amount is collected.
o The sales team generates an order confirmation receipt.
o The expected delivery date is communicated.

Paperwork and Verification:

 The dealership ensures all necessary documents are collected and verified:
o Identity proof (Aadhar, PAN, Passport, or Driving License)
o Address proof (Utility bill, Rental agreement, or Voter ID)
o Loan-related documents (Salary slips, IT returns, bank statements)
o Trade-in documents if the customer is exchanging an old car

5. Pre-Delivery Inspection and Final Handover

Vehicle Inspection and Preparation:

 Before delivery, the pre-delivery inspection (PDI) team checks the following:
o Exterior & interior cleanliness
o Engine performance & tire pressure
o Documentation readiness (registration certificate, insurance papers, and road tax
receipt)

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o Installation of any requested accessories

Final Payment and Handover:

 The final payment is collected, and all documents are signed.

 Customers are invited to ceremonial vehicle delivery, where:
o The vehicle is decorated with ribbons.
o The sales team clicks pictures and presents a welcome kit.
o Customers are given a brief on the first service schedule and maintenance tips.

6. Post-Sales Support and Customer Relationship Management

Customer Follow-Up & Satisfaction Check:

 Within a week of vehicle delivery, the sales executive follows up with the customer to:
o Ensure satisfaction with the vehicle.
o Address any concerns or questions.
o Remind them about service schedules.

Service Reminders and Maintenance Support:

 Customers receive automated service reminders via SMS and WhatsApp.

 They are encouraged to use the Suzuki Connect App for tracking vehicle health, service
booking, and roadside assistance.

Customer Retention Strategies:

 The dealership organizes:

o Exclusive discounts for repeat customers.
o Referral rewards programs.
o Free car check-up camps.

7. Additional Services Provided by Revankar Motors

Accessories & Customization:

 Customers can choose from a wide range of Maruti Suzuki Genuine Accessories such as:
o Alloy wheels
o Seat covers
o Touchscreen infotainment system upgrades
o Rear parking cameras

Maruti Suzuki Driving School:

 Revankar Motors also offers a driving school program, which helps new drivers learn
safe driving techniques with licensed instructors.

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Extended Warranty & Roadside Assistance:

 Customers are encouraged to opt for:

o Extended warranty plans for up to 5 years.
o 24x7 Maruti Suzuki Roadside Assistance for emergencies like breakdowns and
towing services.

Conclusion

The workflow at Maruti Suzuki Revankar Motors, Dharwad, is designed to provide a seamless
and customer-friendly experience. From initial inquiry to vehicle delivery and after-sales service,
every step is well-structured to ensure customer satisfaction and brand loyalty.

This end-to-end process ensures smooth dealership operations, enhances customer trust, and
contributes to the overall success of Maruti Suzuki in the Dharwad region.

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PART 7:
PEFORMANCE AND ACHIEVEMENTS

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Achievements During the Internship

During my internship at Maruti Suzuki Revankar Motors, Dharwad, I had several

accomplishments that contributed to both my learning experience and the dealership's operations.
Some of my key achievements include:

1. Improved Customer Engagement & Sales Support

 Assisted over 150+ customers in understanding different Maruti Suzuki models, helping
them make informed purchasing decisions.
 Successfully converted multiple inquiries into confirmed bookings, contributing to the
overall sales performance.
 Conducted detailed product demonstrations and test drives, increasing customer interest
and satisfaction.

2. Efficient Loan & Insurance Assistance

 Helped customers in understanding and selecting financing options, making the loan
process smoother.
 Assisted in the completion of over 10-15 loan applications, coordinating with financial
institutions for quick approvals.
 Provided guidance on insurance policies, ensuring customers got the best coverage for
their vehicles.

3. Vehicle Delivery & Post-Sales Support

 Managed the vehicle delivery process by ensuring all documents were ready before
handover.
 Guided customers through the features and maintenance requirements of their new
vehicles.
 Encouraged customers to install the Suzuki Connect App for enhanced vehicle
management and connectivity.

4. Fieldwork & Brand Awareness Initiatives

 Conducted field visits in Jayanagar and Dharwad, engaging with potential customers and
generating new leads.
 Participated in promotional activities and local marketing efforts to attract new buyers.

5. Market Research & Customer Feedback Collection

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 Collected valuable customer feedback on vehicle features, pricing, and financing options.
 Identified key trends in customer preferences, helping the dealership refine its sales
strategy.

6. Strengthened Professional & Communication Skills

 Improved my negotiation and persuasion skills while dealing with customers.

 Gained hands-on experience in automobile retail operations and professional ethics.
 Developed confidence in handling customer inquiries and resolving queries effectively

 FINDIGS

During my internship, I made several observations that provided valuable insights into the
automobile retail sector.

1. Customer Preferences & Buying Behavior

 Customers prioritize fuel efficiency, affordability, and safety features when selecting a
vehicle.
 Many customers require financial assistance, making loan facilitation a crucial aspect of
sales.
 Word-of-mouth recommendations and test drive experiences play a major role in
influencing purchase decisions.

2. Challenges in Customer Conversion

 Some customers delay their purchase due to budget constraints or the availability of
newer models.
 High competition from other automobile brands affects decision-making.
 Customers sometimes face difficulties in loan approvals due to strict banking
requirements.

3.Importance of Digital Engagement

 Many customers rely on online research, social media reviews, and dealership websites
before visiting the showroom.
 Promoting the Suzuki Connect App can improve customer engagement and brand
loyalty.

4. Role of After-Sales Service in Customer Retention

 Customers appreciate post-purchase support, service reminders, and quick query

resolution.
 Effective after-sales service encourages repeat purchases and referrals

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 SUGGESTIONS:

Based on my findings, I have a few recommendations to further enhance the efficiency and
customer experience at Revankar Motors:

1. Strengthen Digital Marketing & Online Presence

 Enhance the dealership’s social media marketing and website engagement.

 Offer virtual vehicle demonstrations and online booking options to attract tech-savvy
customers.

2. Improve Loan & Financing Process

 Partner with more financial institutions to offer flexible and faster loan approvals.
 Provide personalized financial guidance to help customers select the best loan plans.

3. Focus on Customer Follow-Ups & Retention

 Implement a structured follow-up system to engage with potential buyers who haven't
made a decision.
 Offer loyalty rewards, service discounts, and referral programs to retain customers.

4. Expand Fieldwork & Community Outreach

 Increase outreach activities in nearby areas like Jayanagar and other localities.
 Conduct test drive events and promotional roadshows to attract new customers.

5. Enhance Post-Sales Service Experience

 Provide personalized after-sales support to ensure customer satisfaction.

 Regularly educate customers on vehicle maintenance tips, warranty benefits, and service
schedules.

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PART 8:
LEARNING EXPERIENCE

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Learning Experience at Maruti Suzuki Revankar Motors, Dharwad

My internship at Maruti Suzuki Revankar Motors, Dharwad, was an incredibly enriching

experience that provided me with practical exposure to the automobile industry. It allowed me to
understand the various aspects of vehicle sales, customer service, financing, and dealership
operations.

One of the most remarkable aspects of my internship was the welcoming and supportive work
environment. The staff members were extremely friendly, approachable, and always willing to
guide me. Right from the beginning, I felt comfortable and valued as part of the team. The
management ensured that I was given proper training and assistance in understanding my role
and responsibilities.

The dealership fosters a positive work culture, where employees are treated with respect and
professionalism. My colleagues were patient in explaining different aspects of the job, whether it
was customer handling, vehicle features, or documentation processes. The team spirit at
Revankar Motors was inspiring, as everyone worked together efficiently while maintaining a
friendly and motivating atmosphere.

The support from senior staff and managers played a key role in boosting my confidence. They
encouraged me to interact with customers, handle inquiries, and take part in important tasks such
as vehicle demonstrations, loan assistance, and delivery processes. Their constant feedback and
encouragement helped me improve my communication skills and overall performance.

Additionally, I observed that the dealership places a strong emphasis on employee well-being.
Regular meetings, team discussions, and appreciation for hard work created an environment
where employees felt valued and motivated. This approach not only enhanced productivity but
also made the workplace feel like a second home.

Overall, my time at Maruti Suzuki Revankar Motors, Dharwad, was an invaluable learning
experience. I gained technical knowledge, customer service skills, and professional ethics, all
while working in a positive and supportive environment. The internship not only helped me grow
professionally but also left me with a deep appreciation for teamwork, dedication, and customer
satisfaction.

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