Events Manager v2

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One-stop shop.
Manage website pixels and events, and to quickly access event data.

Technical experience is not required with Events Manager, so you can easily set up your website to track visitor

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actions with self-services such as:

Create a Pixel Choose a Setup

Create a new pixel in 1-click by connecting your website with one Set up your events by using the platform with Standard Mode or by
of our partners or by manual installation. using custom code with Developer Mode.

Create Events Add/Edit Events

Select from a list of standard events that best align to your Make changes to your Pixel as your website grows and changes too
business goal and define how they are tracked. by editing existing events or adding new ones.

View Event Data Troubleshoot

See how often visitors view your page and take action, including Check Pixel setup, monitor and test Events in real-time, or
events attributed to your TikTok ads. troubleshoot common issues with solutions.

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About Standard Events
Standard events are predefined actions website visitors take that we support across TikTok Ads. This includes 14
standard events which can be used to track URL keywords or web elements.

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Key Benefits:
● Standardized events with names and definitions that are aligned to common industry terms
● Quick setup in 2 short steps from installing pixel right to creating events all within Events Manager
● On-screen support with step-by-step instructions and guidance to help manage events at any point

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Standard Events
Standard Events Description Event Code

Add Payment Info When payment information is added in the checkout flow. ttq.track('AddPaymentInfo') Note: By default, the
pixel base code will
Add to Cart When an item is added to the shopping cart. ttq.track('AddToCart') always include 'page
view' events which
Click Button When a button is clicked. ttq.track('ClickButton') tracks when a visitor

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lands on your
Complete Payment When a payment is completed. ttq.track('CompletePayment') website.

View Content When a page is viewed. ttq.track('ViewContent')

Download When a button to open an external browser download page is clicked. ttq.track('Download')

Submit Form When a form is submitted. ttq.track('SubmitForm')

Initiate Checkout When the checkout process is started. ttq.track('InitiateCheckout')

Contact When contact or consultation occurs. ttq.track('Contact')

Place an Order When an order is placed. ttq.track('PlaceAnOrder')

Search When a search is made. ttq.track('Search')

Complete Registration When a registration is completed. ttq.track('CompleteRegistration')

Add to Wishlist When an item is added to a wishlist. ttq.track('AddToWishlist')

Subscribe When a subscription is made. ttq.track('Subscribe')

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Shopify supported event
 Get Started

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Create a Pixel
1 Click ‘Create Pixel’

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1
2 Enter in a name for your pixel
2

Select an installation method:

3 A. Manual installation (Go to Step A) 3
B. 3rd Party Integration (Go to Step B)

Choose an event setup mode:

A Standard Mode
Developer Mode
(Proceed to the next slide.)
or
Choose a partner integration:
B Google Tag Manager
Shopify
(Click a link to proceed.)

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Install the Pixel (For Manual Install Only)
1 Copy the pixel code or download txt file

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1
2 Paste the pixel code into your website

Input your website URL and check if the pixel

3 code was installed correctly
2

4 Click ‘Next’
● For Standard Mode,
create Events using Events Manager.
● For Developer Mode, 3
create Events using custom code.

Skip this slide if integrating with Google Tag Manager or Shopify

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 CONFIDENTIAL & PROPRIETARY
Get Started via 3rd Party Integration:
● Google Tag Manager
● Shopify

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Connect to Google Tag Manager
Click ‘Connect’ and input your credentials to
1 select your Google Tag Manager account
and workspace.

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Click ‘Next’ to start creating Events using Events 1
2 Manager.

Note: You also have the option to create Events

using custom code.

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Connect to Shopify (Part 1)
Login to Shopify and connect your
1 TikTok for Business account

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1

2 Select your Ad account

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Connect to Shopify (Part 2)
Connect your newly created Pixel, by going to:
3 Shopify > Sales Channels > TikTok > Settings >
Data Sharing > Pixel Tracking

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Once connected, events on your Shopify
4 site will automatically be tracked and you’re 3
ready to go!

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 CONFIDENTIAL & PROPRIETARY
Set Up Events with Events Manager

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Create Events
After installing the pixel, go right into
1
Creating Events
1

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A
Choose between creating URL Events or B
2
2
Click Events by clicking one of two options:
+ Track URL Events
+ Track Click Events

For Click Events only:

Watch a video tutorial on how to create

A Click Events before getting started

Input your website’s URL to sync your website

B with the event setup which mimics how your
website will show up in the TikTok app

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1. URL Events
Assign this to an event type from a list of
1
supported standard events

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Enter keywords from the URL for the page
2
you want to track

1
(Optional) Add additional keywords
3
(Inputted keywords are autosaved)
2

(Optional) Assign an alias or add value/ currency 3

4 to measure under Advanced settings 4

5
5 Create more URL Events

Note: Webpage preview not required for creating URL events

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2. Click Events
Input your website’s URL to sync your website
1 with the event setup which mimics how your
website will show up in the TikTok app
1

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Use the ‘selector’ mode to add web A

2 elements or the ‘navigation’ mode to move

around your website
3

Assign this to an event type from a list of

3 4
supported standard events 5

Selectable web elements are highlighted in

6 A
4 blue. Click to record an element as CSS
selector code under ‘Select clicked element’ 2 7

5 (Optional) Edit CSS selector code (CSS

selector code are auto-saved)

(Optional) Assign an alias or add value/currency

6
to measure under Advanced settings

7 Create more Click Events A Get guided support by clicking ‘View instructions’ or open the side panel for a video tutorial
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Add/edit events
1 Click an existing pixel to reach this details page
1

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2 Add more events to an existing Pixel

3 Make edits to an existing event

(See next slide)

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View/Edit multiple Events at a time
View all events simultaneously using the
1 drop down arrows to show/hide

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2 Make edits to an existing event 1 4

3 Add more URL events or Click events

2

4 Delete any existing events

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 Troubleshooting Tools

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Diagnostics Suite Pixel Helper 2.0
The pixel toolkit. Detailed diagnostics.
On the fly.
Pixel Diagnostics Suite, located in Events Manager, helps Pixel Helper 2.0 is a Chrome extension that can help you
you verify pixel setup, test pixel events in real-time, and verify and troubleshoot pixel installation by checking for

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troubleshoot common issues by providing issue details and errors and providing implementation recommendations for
solutions on how to fix it. your website.

Pixel Status Pixel Status

1 Verify pixel setup or monitor activity with quick access to details at 1 Verify pixel implementation with quick access to installation details
the pixel, event, or in some cases, parameter level in real-time. at the pixel, event and in some cases, parameter level in real-time.

Real-Time Event Testing Real-Time Event Testing

2 Test pixel events in real-time using a live test environment that 2 Test pixel events in real-time using a live test environment that
mimics how your website will show up in the TikTok app. mimics how your website will show up in the TikTok app.

Detailed Diagnostics Detailed Diagnostics

3 Troubleshoot common issues and improve pixel performance by fixing 3 Troubleshoot common setup issues and improve pixel performance
errors detected by our system with our recommended solutions. by reviewing error messages and recommended solutions.

Change Log
4 Pinpoint exactly what tweaks were made, when, and by whom Install Pixel Helper 2.0
to help you with pixel or event troubleshooting.
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Best Practices
When to use...

Diagnostics Suite Pixel Helper

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Monitor pixel health and event status Check pixel and event setup after first implementing

Quick troubleshooting and event testing via

Check Advanced Matching setup after first implementing
mobile device

View history of changes or recent activity Extensive troubleshooting and event testing via
desktop browser

Get alerted for issues detected by our system If you don’t have access to TikTok Ads Manager

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