GRAPHIC DESIGN COURSE

by

DAN ANDANYI
1st March – 31st May

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INTRODUCTION
Graphic design is the art and practice of visually communicating ideas, messages, and
information through creative elements such as typography, images, colors, and Layouts. It
blends creativity and technology to create designs that engage, inform, and inspire an
audience.
The learning approach combines theory, practical assignments, and challenges to ensure
hands-on experience.
Students will engage in live tutorials, guided projects, and Interactive Q&A sessions,
ensuring they develop strong design Skills and industry knowledge.

What students will gain

• Understand the fundamentals of graphic design, including

• Principles, color theory, typography, and composition.
• Gain hands-on experience using Canva, Adobe Photoshop, and Adobe Illustrator.
• Develop strong design skills for creating social media graphics, posters, logos, and
brand identities.
• Build a professional portfolio with real-world projects and Challenges.
• Learn personal branding, pricing strategies, and how to position themselves as
professional designers.
• Work on live client projects to gain industry experience.
• Receive mentorship and guidance on freelance opportunities and career growth.

Purpose

The world is changing fast, and digital skills are more important than ever. We want to make
learning easy and accessible for aspiring freelancers—no complicated systems, no empty
certificates, just real, hands-on skills you can actually use. Our approach is simple:
detailed, inclusive, and practical learning that helps you grow with confidence. This isn’t
just about gaining knowledge; it’s about equipping you with the tools to succeed in the
digital space.

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COURSE OUTLINE
1st MARCH
• Introduction to the course structure and learning approach
• Overview of graphic design industry trends
• Expectations and goals for students
• Tools and software overview: Canva, Photoshop, Illustrator
• Career opportunities in graphic design

4th March :Fundamentals of Graphic Design

• Introduction to Graphic Design
• What is graphic design?
• Career paths in design
• Overview of design software (Canva, Photoshop, Illustrator)

6th March: Principles of Graphic Design

• Contrast, balance, alignment, proximity, repetition
• Color theory and typography basics
• Layout and composition techniques.

8th MARCH: ( Canva Exclusive Mentorship)

➢ Introduction to Canva for beginners and professionals

➢ Designing social media posts, flyers, and business Card
➢ Canva Pro tools and how to maximize efficiency
➢ Practical session: Create a brand kit using Canvas

11th-22nd MARCH:(Photoshop Exclusive Mentorship)

3
 ➢ Introduction to Photoshop workspace and tools
➢ Working with layers and masks
➢ Photo retouching and manipulation
➢ Creating posters and social media graphics
➢ Design mockups and product branding
➢ Practical sessions after every tut

24th MARCH -6th APRIL: (Photoshop Introduction op Poster Design Challenges)

➢ Daily design challenges with different themes
➢ Real-world poster projects (branding, advertising, social
media)
➢ Feedback and critique sessions
➢ Selecting the best designs for portfolio use

8th -19th APRIL:

➢ Introduction to Adobe illustrator
➢ Vector vs. raster graphics
➢ Logo design fundamentals
➢ Advanced typography and icon design
➢ Creating scalable graphics for branding
➢ Hands-on practice with real-world projects

4
 21st APRIL- 4th MAY
➢ Logo Design Challenge
➢ Daily logo design prompts for different industries
➢ Creating unique and effective logos
➢ Logo presentation and mockups
➢ Best logo designs to be added to students’ portfolios

6th- 10th MAY

➢ Brand Identity Design

➢ Understanding brand identity and visual consistency
➢ Creating brand guidelines
➢ Designing business cards, letterheads, and social media kits
➢ Real-life case studies of strong brand identities
➢ Practical sessions and live feedback

13th- 17th MAY

5
 ➢ Positioning as a Graphic Designer
➢ Personal branding for designers
➢ Creating an outstanding portfolio
➢ Pricing strategies and handling clients
➢ Social media marketing for designers
➢ Networking and finding freelance opportunities

19th-25th MAY: Real-Time Client

➢ Projects(Attach real time poster)

➢ Working on actual projects for clients
➢ Collaborative teamwork on large-scale designs
➢ Presentation and revision process
➢ Client feedback and finalization of work

31st May

➢ Certificate awarding ceremony

➢ Portfolio showcase
➢ special guest graphic designer talk
➢ Networking and celebration

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 Day Time

Tuesday 8:45pm – 10:00pm

Thursday 8:45pm – 10:00pm

Saturday 10:00am – 12:00pm

GRAPHIC DESIGN TIMETABLE

‘Lost time is never found ‘ – Benjamin Franklin

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Frequently Asked Questions

1. What is the duration of the course?

The course will run for three months, ensuring comprehensive learning and skill
development.

2. What are the class days and timings?

Classes will be held on:

• Tuesdays and Thursdays: 8:45 PM – 10:00 PM

• Saturdays: Daytime (exact time to be communicated later)

Important: Joining the class 30 minutes after the start time won’t be allowed, so ensure
you log in on time.

3. Do I need any specific equipment for the course?

Yes, a laptop is required for the course, as it will be essential for most lessons and
practical exercises. However, there will be some sessions where even a mobile phone
will work for specific tasks.

4. Which software will be used in the course?

The course will cover Adobe Photoshop, Adobe Illustrator, and Canva, providing a solid
foundation in professional and user-friendly design tools.

5. Will there be assignments or projects?

Yes! You’ll complete practical exercises, challenges, and projects to reinforce what you
learn and build your portfolio.

6. What topics will the course cover?

The course will cover basic design principles, software tutorials (Photoshop, Illustrator
& Canva), Branding, portfolio building, pricing strategies, and client acquisition.

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 7. Will there be interactive sessions or Q&A opportunities?

Absolutely! Each session encourages engagement, discussions, and Q&A to ensure

clarity and understanding.

8. Will the classes be physical or virtual?

Classes will be mostly virtual, but the final session will be held physically in Nairobi city
for networking and hands-on learning

9. Is this course suitable for beginners?

Yes! The course is designed for beginners and aspiring designers, with step-by-step
guidance to help you grow your skills.

10. Will I receive a certificate upon completion?

No, this course is purely skill-based, and no certificate will be issued upon completion.
The focus Is on practical skills and portfolio building to help you gain real-world
experience.

11. How can I ensure I get the most out of the course?

Be consistent, complete assignments, ask questions, and practice regularly to fully

benefit from the lessons.

12. How do I register for the course?

As long as you’re in the WhatsApp group community and Telegram channel, you’re
already a candidate for the course. A Google Form will be sent later to collect details of
all participants.

For any questions,

Contact:+254 758 194561