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Digital marketing encompasses various strategies to reach consumers through digital channels, including SEO, PPC, email, social media, and more. It is applicable to both B2B and B2C companies and includes techniques like content marketing, influencer marketing, and performance marketing. SEO, a key component, focuses on improving website visibility through various methods, categorized into white hat, black hat, and grey hat techniques.

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principal kgac, Surandai
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8 views6 pages

Day 1 Notes

Digital marketing encompasses various strategies to reach consumers through digital channels, including SEO, PPC, email, social media, and more. It is applicable to both B2B and B2C companies and includes techniques like content marketing, influencer marketing, and performance marketing. SEO, a key component, focuses on improving website visibility through various methods, categorized into white hat, black hat, and grey hat techniques.

Uploaded by

principal kgac, Surandai
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Digital Marketing Introduction

What is Digital Marketing?

Digital marketing involves marketing to consumers through


digital channels, including websites, mobile devices, and
social media platforms.

Digital marketing strategies work for B2B (business to


business) as well as B2C (business to consumer) companies

Types of Digital Marketing Channels

1) Search Engine Optimization (SEO)

making your website page rank higher on internet search engines like Google,
Bing,yahoo, msn, ask.com etc

2) Pay Per Click (PPC)

Pay-per-click advertising, or PPC advertising, is the process of buying visibility on search engine
results pages (SERPs).

the goal of PPC is to turn latent users into engaged prospects and further convert them as
buyers. For example, clicking on an online display ad can lead prospective clients to another
page whose content gives more information about it

they remain hooked throughout the experience, they can end up making a purchase. PPC ads
are usually shown as sponsored stories, product listings, or video ads on websites and social
media platforms. Most of the time, these online promotions are based on profile interests and
search terms.

3) Email Marketing

Email offers a much more personal way of connecting with your targeted customers
Email marketing is a direct marketing channel where you send marketing materials to
subscribers’ email addresses.

4) Social Media Marketing

Social media is one of the most powerful internet marketing channels today. Platforms like
Facebook, Instagram, YouTube, Twitter, linkedin etc.

5) Video Advertising

Video marketing is using videos to promote your business and product/services.

Video advertising is one of the most entertaining and interactive online marketing channels. It
includes online display ads that have a video within them. Such ads are also played before,
during, or after a video stream. After watching the ad, the viewer usually sees a call to action to
purchase that product or service or know more about it

6) Network Marketing

It is all about identifying a pool of influencers, wholesalers, or professionals who can tell your
targeted audience about your business.

7) Contextual Marketing

Companies can engage in this type of online marketing through guest blogging and
purchasing blog reviews.

8) Affiliate Marketing

Online sellers can get other dealers to sell their products and services. This is called
affiliate marketing

9) Content Marketing

Content marketing is the creation and distribution of content (like blogs, videos, or social media
posts) to attract and retain customers

10) Paid Advertising


Paid advertising is an online advertising model where you pay to place ads on different
platforms
11) Referral Marketing

Referral marketing often comes in the form of online reviews, comments on product listings, and
social media discussions.

12) Influencer Marketing


When someone has amassed a large following on a social media platform, they can use their
following to advertise certain products, services, or brands for a fee.

12) Website Marketing

Your website is a must-have tool for your business as it provides you with a dedicated platform
where you can educate audiences about your brand, products, and services.

13) Mobile marketing

Create your mobile website or app


Explore mobile technologies like QR (Quick Response) codes that customers can scan to go to
your website, access or save your business details, and pay for their purchases

14)
SEM – Search Engine Marketing
SEM helps marketers put paid advertisements on the search results page

15) Instant Messaging Marketing

16) Viral Marketing

17)social media optimization(SMO) - Facebook, Instagram, TikTok, Twitter,


Pinterest, Snapchat

18) )Virtual Reality Marketing


VR or Virtual Reality is already in our lives and may be used by marketers to
achieve a brand’s audience. It brings the ability to give your public an
immersive experience with the brand, product, or service

19 ) What is Performance Marketing?


Performance marketing is a digital marketing strategy that’s driven by results.
Sales, leads, clicks
20 ) Marketing Automation

SEO
What is SEO?
SEO stands for search engine optimization. SEO practitioners optimize
websites, web pages and content for the purposes of ranking higher

SEO stands for search engine optimization. It's a set of processes aimed at improving your
website's visibility in search engines

Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a
search engine's organic rankings

Different Methods And SEO Strategies


White Hat SEO
Publishing the highest-quality text content on your website
Sharing your page link on social media

Black Hat SEO


Link spamming
Keyword stuffing
Over-optimized HTML tags and headings
Using way too many pictures
Hidden texts/links
Buying backlinks
Publishing copied text and more.

Grey Hat SEO


Publishing spun Content written by inefficient bots
Paying for false reviews
Exchanging links
Publishing articles with clickbait headlines
White Hat vs Black Hat SEO

White Hat SEO Black Hat SEO

The techniques which comply with search The techniques which are not

engine guidelines are used to improve approved by search engines are used

search engine rankings. to improve SEO of a site.

Don't need to worry about getting penalized It may get your site banned, de-indexed

or de-indexing of your site. or penalized by search engines.

Focused on providing quality and relevant Don't care about the quality of the

content to the users. content.

Suitable for people who are looking for a People looking for quick financial

long-term investment. return prefer Black Hat SEO

It focuses on optimum use of keywords in Keyword density is increased to

title, metatags and body of content. achieve higher search engine ranking.

Types of SEO / Based on Techniques

1. On-page SEO (on-site SEO)


2. Off-page SEO (off-site SEO) Ex: backlinks
3. Technical SEO
4. Local SEO
Some other Types
E-commerce SEO
Negative SEO
Youtube SEO
International SEO
Programmatic SEO

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