Stat
Stat
BENGALURU, KARNATAKA
PROGRAMME: MCA
Course Information:
Design & Develop Solutions: Transform complex business scenarios and contemporary issues
3
into problems and propose integrated solutions using emerging technologies.
COURSE OBJECTIVES
Develop understanding among the students about the variety of data available with
COB1
businesses, market research concepts and marketing decision-making process
Demonstrate methods to apply marketing analytics procedures to business problem-
COB2
solving and marketing decision-making
Teach the use and application of key marketing analytics tools and techniques in real-
COB3
case scenarios.
COB4 Utilize Computational Tools for Statistical Modelling:
COB5 Apply Statistical Methods to Data Analysis
COURSE OUTCOMES
At the end of the course, students will be able to
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 PSO1 PSO2
CO1 3 2 1 1 - - - - - - - - 1 -
CO2 3 2 1 2 - - - - - - - - 1 -
CO3 3 3 2 2 - - - - - - - - 1 1
CO4 3 3 2 3 1 - - - - - 1 - 2 1
CO5 2 2 2 2 1 - - - - - 2 - 2 2
Course Contents:
Introduction to probability:
Statistical Distributions:
3 Uniform, Bernoulli, Binomial, Geometric, Poisson Distributions, Hypergeometric, 9
Negative Binomial, Poisson Process, Conditional Expectations and Variance,
Chebyshev's Inequality and Introduction to Bivariate Normal.
Inferential Statistics I:
Populations, samples, random sampling, Sampling distribution,standard error of
4 the mean, other sampling distributions. Hypothesis testing, z-test, z-testprocedure 9
– statement of the problem, null hypothesis – alternate hypotheses, decision rule,
confidenceinterval – level of confidence
Inferential Statistics II:
T-test for one sample, t-test procedure, degrees of freedom, standard error
5 estimates, case studies. T-test for two independent samples. F-test, ANOVA, 9
estimating effect size – multiple comparisons, case studies Analysis of variance
with repeated measures. Two-factor experiments, f-tests – two-factor ANOVA –
other types of ANOVA
Text Books
T1 Robert S. Witte and John S. Witte, “Statistics”, Eleventh Edition, Wiley Publications, 2017.
T2 Allen B. Downey, “Think Stats: Exploratory Data Analysis in Python”, Green Tea
Press,2014. [Unit V]
Reference Books
R1 Rohatgi, Vijay K., and AK Md Ehsanes Saleh. An introduction to probability and statistics.
John Wiley & Sons, 2015.
R2 Peter Bruce, Andrew Bruce, and Peter Gedek, “Practical Statistics for Data Scientists”,
Second Edition, O’Reilly Publishers, 2020.
R3 Charles R. Severance, “Python for Everybody: Exploring Data in Python 3”, Shroff
Publishers, 2017. 4. Bradley Efron and
Trevor Hastie, “Computer Age Statistical Inference”, Cambridge University Press, 2016.
R4 A Papoulis, S U Pillai, (2017), “Probability, Random Variables and Stochastic Process”,
4th Edition, McGraw-Hill Education Publications.
SESSION-WISE PLAN
Activity – 1. Assignment:
S. No Platform Topic CO
Activity – 2. Assignment:
S. No Platform Topic CO
Assessment Rubrics – Internal Exam 1 (Max. Marks: 25) – Students marks converted into 7.5
Assessment Rubrics – Preparatory Exam (Max. Marks: 25) – Students marks converted into 7.5
Others Details:
1. Master Class –Contribution to the Learning Process (1 – Poor/Below 75%, 2 – Good/75-80%, 3 – Very Good/80-
90%, 4 and above – Excellent/Above 90%
2. Assignment / Case Study – Punctuality, Submission of handwritten (1 – Poor/Below 75%, 2 – Good/75-80%, 3 –
Very Good/80-90%, 4 and above – Excellent/Above 90%
3. Presentation – Eye contact, Communication, Delivery of content (1 – Poor/Below 75%, 2 – Good/75-80%, 3 – Very
Good/80-90%, 4 and above – Excellent/Above 90%
4. Pre Reading – The readings/ references given in session-wise plan should be read by students before coming to
class to have effective and meaningful discussion on the topic.