BPP Business School

Coursework Cover Sheet

Please use this document as the cover sheet of for the 1st page of your assessment.

Please complete the below table – the grey columns

Module Name Leading Through Digital Disruption

Programme Name
Student Reference Number
(SRN)
Assessment Title

Please complete the yellow sections in the below declaration :

Declaration of Original Work:

I hereby declare that I have read and understood BPP’s regulations on plagiarism and that this is my
original work, researched, undertaken, completed and submitted in accordance with the requirements
of BPP School of Business and Technology.

The word count, excluding contents table, bibliography and appendices, is ______ words.

Student Reference Number: __________ Date: ______

By submitting this coursework you agree to all rules and regulations of BPP regarding assessments
and awards for programmes.

Please note that by submitting this assessment you are declaring that you are fit to sit this
assessment.

BPP University reserves the right to use all submitted work for educational purposes and may
request that work be published for a wider audience.
 MSc Management
MSc Management with (Project
Management, Data Analytics, Digital
Marketing)

Leading through Digital Disruption

Coursework Assessment Brief 7

Submission mode: Turnitin online access

1. General Assessment Guidance

• Your summative assessment for this module is made up of this 1 submission which accounts for
100% of the marks.
• Please note late submissions will not be marked.
• You are required to submit all elements of your assessment via Turnitin online access. Only
submissions made via the specified mode will be accepted and hard copies or any other digital
form of submissions (like via email or pen drive etc.) will not be accepted.
• For coursework, the submission word limit is 2,500 words. You must comply with the word count
guidelines. You may submit LESS than 2,500 words but not more. Word Count guidelines can be
found on your programme home page and the coursework submission page.
• Do not put your name or contact details anywhere on your submission. You should only put
your student registration number (SRN) which will ensure your submission is recognised in the
marking process.
• A total of 100 marks are available for this module assessment, and you are required to achieve
minimum 50% to pass this module.
• You are required to use only Harvard Referencing System in your submission. Any content which
is already published by other author(s) and is not referenced will be considered as a case of
plagiarism.
You can find further information on Harvard Referencing in the online library on the VLE. You can
use the following link to access this information: http://bpp.libguides.com/Home/StudySupport
• BPP University has a strict policy regarding authenticity of assessments. In proven instances of
plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to
read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which
are available on VLE in the Academic registry section.
• You should include a completed copy of the Assignment Cover sheet. Any submission without
this completed Assignment Cover sheet may be considered invalid and not marked.
2. Assessment Brief

This module is assessed through one graded element. You must achieve at least 50% to pass this
module.

By completing this assessment, you will the following learning outcomes (LOs):
• LO1: Critically reflect on key opportunities and challenges leaders face in leading complex
organisations through digital disruption.
• LO2: Understand how to sense changes, make informed decisions and adjust quickly in
highly disruptive times.
• LO3: Critically evaluate the significance of human factors and technologies to lead
transformation and create a digital-ready and innovative culture.
• LO4: Critically reflect on the mechanisms required to build teams and influence networks
in complex and interconnected digital organisations.

Assessment Scenario

For this assignment, you will be acting as the new “Senior Digital Transformation Consultant”
for a large organisation of your choice. As part of your new role, your line manager who is the
Chief Information Officer (CIO) has tasked you to produce a “Digital Transformation Report''
designed to evaluate and recommend changes that the organisation must implement by
means to retain its competitiveness in a market vastly influenced by technology. This is your
opportunity to demonstrate your capability and give your employer the confidence to let you
run your own project in the future.

Task 1: Internal Process Analysis (20%; LO1)

Critique and review key areas of the organisation that are being impacted through digital
disruption. Your analysis should also provide clear digital transformation objectives that must
be achieved in the next 5 years.

Task 2: Implement Digital Agility (30%; LO2)

Evaluate and propose 3 disruptive technologies that your chosen organisation can use to
detect changes, make informed decisions, and quickly adapt to market demands.

Tips: Use the Digital Business Agility Model (i.e., hyperawareness, make informed decisions
and execute fast) as a blueprint for your Task 2 – see the diagram below. Some key emerging
technologies to consider are Robotic Process Automation (RPA), Artificial Intelligence &
Machine Learning, Extended Reality etc.
 Figure 1 Digital Business Model Adapted from the Global Center for Digital Business Transformation, 2021

Task 3: Develop a Digital Culture (20%; LO3)

By leveraging on the features of a digital-ready culture identified by Think with Google (2017),
advise your chosen organisation on how a digital-ready culture can be instilled in order to
support its digital transformation. Specifically, for this task, you need to advise on how your
organisation can create a digital-ready culture by:

1. Putting customers first

2. Creating a collaborative culture
3. Instilling a culture of innovation
4. Becoming a digital champion

N.B: your arguments must be critical with the support of academic literatures and real case
examples.
 Figure 2 Features of a Digital-Ready Culture by Think with Google (2017)

Task 4: Digital Leadership (20%; LO4)

Analyse and propose two appropriate digital leadership styles that your organisation needs
to develop by means to support digital transformation and increase team collaboration
throughout the organisation and other stakeholders.

Structure and References (10 Marks)

• Structure is in line with the given instructions

• Report must be written in 3rd person.
• Give a professional appearance with consistent formatting
• Spelling and grammar are correct
• Each page has page number in the Footer
• Any tables or figures are correctly labelled
• Tables and figures do not cross boundaries, unless necessary
• Properly cite your sources in the text and in the list of references
• Use Harvard style for referencing and in text citations (see referencing guides and
https://bpp.libguides.com/Home/StudySupport)
3. Marking Guide

Assignment Task Fail (0-39%) Low Fail (40-49%) Pass (50-59%) Merit (60-69%) Distinction (70-100%)
Internal Process Guidelines
Analysis (20%; LO1) Critique and review key areas of the organisation that are being impacted through digital disruption. Your analysis should also provide
clear digital transformation objectives that must be achieved in the next 5 years.

Weak and often implicit Limited appreciation of Satisfactory knowledge Good knowledge and Excellent knowledge and
knowledge of digital a basic wider field with and identification of a application of current detailed usage of recent
innovations with clarity and precision to range of internal and and emerging thoughts emerging thought at the
inadequate appreciation the thoughts and external threats and on digital disruption forefront of the discipline
of the wider digital practices related digital digital disruption need. threats and and/or practices of digital
disruption discipline. disruption challenges. Satisfactory opportunities. disruption threats and
Weak objectives and Limited identification of academic/intellectual Good knowledge base, opportunities.
evaluation of digital a range of internal and skills. Wholly original exploring and analysing Excellent knowledge base,
transformation – no external threats and work with good internal and external exploring and analysing
proposal given. digital disruption need. reflection and solid, threats and digital internal and external
Limited identification well-reasoned digital transformation needs threats and digital
and discussion of clear disruption and objectives. disruption need. Able to
digital transformation opportunities and employ critical analysis on
objectives. objectives. some of the most recent
digital initiatives run by
different companies.
Implement Digital Guidelines:
Agility (30 % • Evaluate and propose 3 disruptive technologies that your chosen organisation can use to detect changes, make
weighting; LO2) informed decisions, and quickly adapt to market demands.
 • Tips: Use the Digital Business Agility Model (i.e., hyperawareness, make informed decisions and execute fast) as a
blueprint for your Task 2. Some key emerging technologies to consider are Robotic Process Automation (RPA), Artificial
Intelligence & Machine Learning, Extended Reality etc.
Weak knowledge and Limited knowledge and Satisfactory knowledge Good knowledge and Excellent knowledge and
applications of most applications of most and substantial evidence of an evidence of an innovative
digital technologies. digital technologies. research and evidence innovative or original or original use of extensive
Weak critical evaluation Limited critical of an innovative use of use of extensive personal research which
for key digital evaluation for key digital a wide range of digital personal research which has been thoroughly
technologies e.g. : Robotic technologies e.g. : technologies with clear has been thoroughly critically evaluated both
Process Automation Robotic Process and consistent evaluated and applied conceptually and
(RPA), Artificial Automation (RPA), conceptual evaluation to the digital agility methodologically.
Intelligence and Machine Artificial Intelligence and application to the model. Good knowledge base,
Learning, Quantum and Machine Learning, digital agility model. Good knowledge base, exploring and analysing
Computing, Metaverse, Quantum Computing, Satisfactory critical exploring and analysing the discipline, its theory
Extended Reality etc.. Metaverse, Extended evaluation with solid the discipline, its theory and ethical issues with
Largely descriptive and Reality etc.. and reasoned and ethical issues with considerable originality
lack of reasoned Limited application of judgements. considerable originality and autonomy.
judgements. theories with some and autonomy. Student shows excellent
reasoned judgements. Student shows good critical discussion and
level of critical apply the concept to the
discussion and apply the chosen company.
concept to the chosen Arguments are supported
company. with academic literature
and real case examples.
Develop a Digital Guidelines:
Culture (20% • For this task, you must critically evaluate and present new approach on how your chosen company should install a digital-ready
weighting, LO3) culture to support digital transformation.
• Specifically, for this task, you need to advise on how your organisation can create a digital-ready culture by:

1. Putting customers first

2. Creating a collaborative culture
3. Instilling a culture of innovation
4. Becoming a digital champion

N.B: your arguments must be critical with the support of academic literatures and real case example.
Weak evidence of Limited evidence of Satisfactory and Good and extensive Excellent evidence of an
research and use of considerable research substantial research research and evidence innovative or original use
appropriate sources. and limited use of a and evidence of a of a wide range of of extensive personal
Weak knowledge and range of appropriate range of appropriate appropriate sources. research which has been
applications of the digital- sources. sources. Good knowledge base, thoroughly critically
ready culture model. Limited knowledge and Satisfactory knowledge exploring and analysing evaluated both
Largely descriptive and applications of the base; explores and the digital-ready model, conceptually and
lack of reasoned digital-ready culture explicitly analyse the its discipline, its theory methodologically.
judgements. model. digital-ready model and benefits of Student shows excellent
Limited application of with clear and collaborative critical analysis of the
theories with some consistent conceptual technologies. digital-ready culture
reasoned judgements. evaluation of Good critical evaluation model, its discipline,
collaborative with strong, well- theory, and apply
technologies. reasoned judgements. collaborative platforms
Satisfactory critical concept to the chosen
evaluation with solid company.
and reasoned Excellent critical
judgements. evaluation with
outstanding, well-
reasoned judgements.
 Arguments are supported
with academic literature
and real case examples.

Digital Leadership Guidelines:

(20% weighting; LO4) • Analyse and propose two appropriate digital leadership styles that your organisation needs to develop by means to support
digital transformation and increase team collaboration throughout the organisation and other stakeholders.

Weak and often implicit Limited knowledge Satisfactory Good and clear Thorough and deep
knowledge base with base; appreciation of and understanding of, and knowledge and
some omissions and/or Some appreciation of explicit links to a wider explicit links to digital understanding of the topic
lack of theory of digital the basic wider field of field of digital leadership skills, some and explicit evidence of
leadership skills. digital leadership skills leadership skills. aspects of a wider field. the wider contexts of the
Weak and growing with clarity and Emerging application Application of current digital leadership skills
inconsistent awareness of precision to the of thoughts and and emerging thoughts with coherence and the
personal responsibility thoughts and practices practices at the and practices from the ability to synthesise
and professional digital related to the required forefront of the discipline. appropriate principles by
leadership concepts. discipline indicated. discipline. Good awareness and reference to appropriate
Limited awareness of Satisfactory awareness demonstration of primary sources.
personal responsibility and demonstration of personal responsibility Excellent and detailed
and professional digital personal responsibility and professional digital usage of recent emerging
leadership skills. and professional digital leadership skills. thought at the forefront of
Student presents only leadership skills. Student provides a good the discipline and/or
general concepts Student is descriptive initiative and good practices from a range of
without applying them but apply the concept advice on how digital appropriate sources.
to the chosen to the chosen leadership skills can help Excellent awareness and
organisation organisation. steering digital demonstration of personal
transformation within responsibility and
the chosen organisation. professional digital
Student shows critical leadership skills. Deep and
discussion and apply the meaningful critical analysis
of professional digital
 concept to the chosen leadership skills and
organisation. practice.
Student provides a
detailed analysis and give
detailed advice about how
digital leadership skills can
help steering digital
transformation within the
chosen organisation.
Structure and Guidelines:
References (10%) • Structure is in line with the given structure
• Give a professional appearance with consistent formatting
• Spelling and grammar are correct
• Each page has page number in the Footer
• Any tables or figures are correctly labelled
• Tables and figures do not cross boundaries, unless necessary
• Properly cite your sources in the text and in the list of references
• Use Harvard style for referencing and in-body citations (see referencing guides and tools here:
https://bpp.libguides.com/Home/StudySupport )
Weak references with Limited appropriate Satisfactory with full Good with precise, full Excellent with precise, full
errors or inconsistencies. references with minor and appropriate and appropriate and appropriate
Inadequate structure and errors. references. references. references.
expression. Limited structure and Satisfactory structured Well-structured layout Outstanding structured
Weak communication expression. layout and mainly and professional and layout and professional
skills adapted to some Limited communication accurate expression. accurate expression. and accurate expression.
degree to different skills adapted a range of Satisfactory Good communication Excellent communication
situations and audiences, situations and audiences communication skills skills adapted to suit all skills adapted to suit all
lack of professionalism. with some degree of adapted to a wide situations and audiences situations and audiences
professionalism. range of situations and to a near-professional to a professional standard.
audiences to an standard.
adequate professional
standard.