Prajwal Internship Report Full Final
Prajwal Internship Report Full Final
B.V.V.SANGHA’S
BACHELOR OF BUSINESS ADMINISTRATION
BASAVESHWAR COMMERCE
COLLEGE BAGALKOT-587101
2023-2024
Project Report On:
(B.B.A. U15JO21M0031)
INTERNAL GUIDE
MR. MURTHY SMT. NANDINI N. DODDAMANI DR. M NANJUNDASWAMY DR. JAGANNATH V. CHAVAN
1
DECLARATION
I, Prajwal S Vadageri, hereby declare that the Project report entitled "A Comparative study
of Customer Satisfaction towards event management company" with reference to "CMC
LIVE" prepared by me under
is towards the partial fulfilment of the university Regulations for the award of degree of
I further declare that this Project is based on the original study undertaken by me and it has
been
Prajwal S. Vadageri
2
ACKNOWLEDGEMENT
It gives me a immense pleasure to thank "CMC LIVE Bengaluru " for giving opportunity to
undertake implant training required for the bachelor's degree BBA and also corporate
exposure and learning program.
I am also great full to Mr. Murthy , Event manager of CMC LIVE , for giving me the
opportunity to accomplish my implant training program at this organisation and also thank
you for continuous support excellent guidance and co-operation throughout the program
period.
I also extend my heartful tank to all staff of CMC LIVE for their kind double co-operation
I thank Dr. Jagannath V. Chavan , our principal of Basaveshwar Commerce College Bagalkot
for permitting me to do this project.
I also thank Smt. Nandini N. Doddamani Hod of BBA department, Basaveshwar Commerce
College Bagalkot for their valuable support and guidance
I consider it as great honour to express my gratitude and regard to my internal guide Miss.
Vaishnavi V Handral for her kind support, advise and encouragement from the beginning of
my project till it's completion.
3
EXECUTIVE SUMMARY
It is based out of Bangalore with operations across India. It provides the full range of services
to make your event a success. Be it theme parties or team building activities, large
conferences or small celebrations our planners will free you to focus on your guests while
assuring a memorable and successful event.
It believe in constant innovation and ceaseless improvisation. We pride ourselves on our high
quality standards, qualified and motivated team, innovative and out of the box ideas. Our
professionals have the expertise to design and execute a variety of programs tailor made to
suit your specific requirements.
This report is based on the customer satisfaction towards event management that what they
are thinking about the event done the research about the event management and to know
about the opinion about the customers what they like in the event like the service or not.
Customer satisfaction is the major factor in the study of customer satisfaction
4
CONTENTS
1 CHAPTER – I
Introduction
Company Profile
SWOT analysis
2 CHAPTER – II
RESEARCH METHODOLOGY
Literature Review
Objectives Of The Study
Research Methodology
Limitations Of Study
3 CHAPTER – III
CHAPTER -IV
4
CONCLUSION
BIBLIOGRAPHY
ANNEXURE
5
CUSTOMER SATISFACTION
CHAPTER – 1
INTRODUCTION
This project report is based on the survey entitled "A comparative study customer satisfaction
towards event Management Company". In the market there is a 40% boom of work in the
event management. Nowadays youngsters are choosing their field in the event management.
Event Managements is the Industry where we get the chance to meet the celebrities. Event
Management is the process of Planning Directing and control In the Events we have to take
lots of risk like in the rainy season we are organizing our event so we have to suffer lots of
problem.lt is the big industry where we get the opportunity to show our talent and we have to
be dedicated towards our work. First we have to organize the plan where we have to organize
our event and which place and how much fund we have to invest in this event. We have to
organize our workers or in event language we can say that vendors for which they are doing
the work in the event.it are industry which is full of enjoyment and the focused on the
particular work. It is the industry focused on the work and to be dedicated
towards on our work.
In Event management we require the following things Venue, food, sound and lights,
Decoration, site place and event promotion team HR planning team and the perfect team who
can manage perfectly the team we need good sound system in the corporate events and the
good artists who can do good event walkie-talkie need to do conversation between the
employees for their long distance so that they can do their conversation properly
It is organized in a wide area where people can enjoy their functions or any program
While organizing the event all facility should be available in that area
like "ambulance, police, washrooms" for both girls and boys separately
COMPANY PROFILE
We are based out of Bangalore with operations across India. We provide the full range of
services to make your event a success. Be it theme parties or team building activities, large
conferences or small celebrations our planners will free you to focus on your guests while
assuring a memorable and successful event.
An event is special to enjoyment we all get the chance to meet the Big celebrities and we are
doing the plan of the special occasions in our own innovation way to make it in an energetic
way the audience will attract towards the audience. The corner stone of our company is the
hard study of the events objective and the requirements so we can complete their requirement
according to their desire.
Our company mission is that to provide the better services to the clients and to give them
better results with a complete solution of their events with the creativity and the innovative
ideas.
Values
We are doing hard and smart work for the clients to build the better position in the market and
to build a better connection with the clients for the future.
Objective
We try to plan there will be perfection in the event that the client will not need to suffer
because of us and we clear all the points to the client about the event.
Types Of Events
Various types of Events our company is organizing to meet the requirements of the
Customers they are classified as below:
Corporate Events
Entertainment Events
Team Building
Promotions
Product Launch
Corporate Events
These events are organized to fulfil their targets for the next year and those who have
completed their targets they are achieving the bonus and prize given by their company. I have
organized the Finance Company Event that is Deewan Housing Finance Limited in this event
they have discussed their targets and what target has to complete in the next year. This Event
is prepared with the full setup console, sound system, stage, and learned various types
of sound system.
Seminars
Seminar workshop
Conferences
Business Meetings
Awards and Price Distribution
Entertainment Events
To extend brand communication from the virtual to the real marketplace. They are an integral
part of the communication strategy of a company.
Theme Parties
Fashion Shows
Annual Days
Award Nights
Off Sites
Live Concerts / Stage Shows
Live Concerts
Our Company is also organizing the live concerts project of the music concert in this event
we have to manage the crowd of the people and to take then their cards and while they are in
the area of concert, we have to do full checking and to take care of musician full sound
system. is working or not and to manage the events in a proper way specially the crowd and
to manage the security guard because in this event there is so much rush and these events are
taken place in the big area like I have organize this event in the "Bhartiya Mall" in Even the
Arijit Singh is there to play the music and all the people are enjoying these types of Concerts
may be in the form of Night Club Party.
Fashion Show
Our Company is also Organizing the Fashion Show it is an event where the models take their
self and they are representing their self in the fashion show while showing their culture their
traditions, their values and what they know about it and they answering the questions clearly
while they are performing their selves and they have to represent their body their body.
language should be perfect in this event we have to manage the things sound system and the
console body of the sound Fashion Show is the Talent where all good looking boys and girls
are showing their talent and showing their body language. Recently our Company has
organized Redfm93.5 Radio Mirchi Fashion Show in which all students have shown their
talent and they represent they own by showing their traditional clothes both boys and girls.
Team Building
Teambuilding where fun is the key to learning ! We can help the company to learn to work
together more effectively by learning to play together with teambuilding activities.
De stressors
Ice Breaker Events
Acquaintance / Trust Building
Team Bonding Exercises
Promotions
A primary tool in the hand of marketing person, promotions has emerged as a vital form of
reaching one's customers. We undertake in-shop promotions, on ground promotions and road
shows on a multi-city basis .
Product Launches
Road shows
In shop Promotions
Exhibitions
Exhibition
An Exhibition is Stall for the books and the food various books are there in the stall of
various authors people are interested in the books and the people are interested to buying the
books. In other words we can say that exhibition in the form of collection of various things
like the collections of old paintings, books collection of music system and those are
interested to buying it they can buy it from those exhibition in the exhibition we have to
manage the crowd. If there is a stall of book so we can organize the stall of the food also so
they can eat there only whatever they want to eat like in this age people are like to eat various
items.
Product Launch
An improved product launch process results in faster time-to market and time-to-profit.
Activities are better planned and coordinated and more tightly integrated.
SWOT Analysis
A SWOT analysis describes the strength, weakness, opportunity and threat. Strength and
weakness are the internal factors of the company and the Opportunity and threat are the
external factors of the company.
Strength
5. No time limits for the company we can work anytime and anywhere
Weakness
1. Poor manpower
3. Taking the long time to take the approval from the client.
5. No market Share
Opportunities
Threats
1. Poor Weather
CHAPTER – 2
RESEARCH METHODLOGY
OBJECTIVES
The main objective is to know about the customer satisfaction in event management.
"To determine the role of customer satisfaction in marketing and event management."
"To Analysis the impact of customer relationship and their satisfaction in the
event company which event they have attend."
"To advice CMC LIVE event about the event service to build the trust of
their customers."
RESEARCH METHDOLOGY
The main objective of this study is to find the customer satisfaction and how to improve the
market activities and how to perform the promotion activities in the event management.
Primary Data
Primary data is the data which is collected for the first time and it is collected as a new fresh
data from the market. This data is concerned with the discussion with the clients of the
event management.
Secondary Data
Secondary data is the data which is previously collected and it is being processed in the market
once more and then we are doing research on this data.
We can collect the information of the secondary data from the newspaper, Event Books, from the
market through advertisement which is published on the newspaper.
Determine the market condition for launching the new product and to increase
the clients of the company.
Prepare the budget of the event and study the size of the events.
CHAPTER - 3
40
35
30
25
20
15
10
0
Yes No
no of respondents
Interpretation:
From above graph states that out of 50 respondents 35 people knows about Event
management and rest 15 people doesn’t know about Event management.
no of respondents
45
40
35
30
25
20
15
10
5
0
Yes No
no of respondents
Interpretation:
Out of 50 respondents 40 people have attended event before and rest 10 people have not
attended event before .
No. of respondents
35
30
25
20
15
10
0
wedding Corporate Sports Theme party
No. of respondents
Interpretation:
Out of 50 respondents 30 people have attended Wedding event, 12 people have attended
corporate event, 02 people have attended Sports event and rest 06 people have attended
Theme party.
No. of respondents
25
20
15
10
0
Very good Good Average Bad
No. of respondents
Interpretation:
Out of 50 respondents 05 people say that previous event attended by them was very good , 15
people say it was good , 20 people say it was average and rest 10 people say it was bad .
no. of respondents
30
25
20
15
10
0
Very good Good Average Bad
no. of respondents
Interpretation:
Out of 50 respondents, 15 people heard about this CMC Event from Social media , 10 people
heard from E-mail , 06 people heard from Word of mouth and rest 19 people heard from
Advertisement .
6. What social media platform do you use most frequently to discover Events?
Chart Title
25
20
15
10
0
Facebook Instagram LinkedIn Twitter
Interpretation:
7. How would you rate the ease of registration and check in process of
CMC Events?
No. of respondents
30
25
20
15
10
0
Very good Good Average Bad
No. of respondents
Interpretation:
Out of 50 respondents, 10 people rated very good of registration and check in process of
CMC Events , 25 people said it was good , 10 people said it was average and rest 05 people
said it was bad .
No. of respondents
30
25
20
15
10
0
Very good Good Average Bad
No. of respondents
Interpretation:
Out of 50 respondents, 06 people rated speakers/presenters very good , 24 people rated them
good , 12 people rated them average , while 08 people rated them Bad .
9. Did the event meet your expectations based on promotions of CMC Event?
No of respondents
40
35
30
25
20
15
10
0
Yes No
No of respondents
Interpretation:
Out of 50 respondents , 38 people said Event meet the expectations based on promotion of
CMC Event , while 12 people said they Event didn’t meet the expectations based on
promotion of CMC Event .
No. of respondents
18
16
14
12
10
0
Very good Good Average Bad
No. of respondents
Interpretation:
Out of 50 respondents, 15 people rated very good for creativity of CMC Event , 12 people
rated good , 10 people rated average and rest 03 people rated bad .
11. How would you rate the quality of food and beverages provided in CMC Events?
No. of respondents
20
18
16
14
12
10
8
6
4
2
0
Very good Good Average Bad
No. of respondents
Interpretation:
Out of 50 respondents, 12 people rated very good for quality of food and beverages in CMC
Events , while 18 people rated good , 14 people rated average and rest 06 people rated bad .
No. of respondents
25
20
15
10
0
quality of food Comfort and cleanliness of Entertainment and Overall experience and
venue Programming value for money
No. of respondents
Interpretation :
Out of 50 people respondents , 08 people said quality of food is important factor to meet
satisfaction of event , 06 people said Comfort and cleanliness of venue , 06 people said
entertainment and programming , and rest 20 people said overall experience and value for
money .
No. of respondents
25
20
15
10
0
Very good Good Average Bad
No. of respondents
Interpretation :
Out of 50 respondents , 05 people rated CMC Event was very good , 20 people rated good ,
22 people rated average and rest 03 people rated bad .
14. Would you like to get the event arranged by CMC LIVE ?
No. of respondents
30
25
20
15
10
0
Yes No
No. of respondents
Interpretation :
Out of 50 people , 22 people said they would like to get event arranged from CMC LIVE and
rest 28 people said they wouldn’t like to get arranged from CMC LIVE .
15. Would you like to suggest CMC LIVE for your friends ?
No. of respondents
26.5
26
25.5
25
24.5
24
23.5
23
Yes No
No. of respondents
Interpretation :
Out of 50 people , 26 people said they would like to suggest CMC LIVE for their friends ,
while 24 people said they wouldn’t like to suggest CMC LIVE for their friends .
Findings
Suggestions
CMC LIVE should hire few more people for creative department.
CMC LIVE should focus on improving quality of food and beverages.
CMC LIVE should focus on improving overall customer satisfaction.
CMC LIVE should focus on building a good back-office team to present event
even better.
CHAPTER – 4
CONCLUSION
Conclusion
Based on the study that I have undertaken , I here by conclude that CMC LIVE is a
good Event management company in Bengaluru , which has great experience in Event
management . It might still do better by considering the suggestion given.
Bibliography
"O'Neil, (2005) "found in his study that Among many of the study the
satisfaction related to customer and public the customer expectation has been
given a prior
importance."
"Parasuraman (1985) found in his study that the service standard between the
satisfaction and estimation the satisfaction was give more importance with
the dimensions of the quality."
"Manning (1986) found in his study that the global world and the industries related to
the whole world. So, they have been started to be focused on how to improve the
goods, service standard and the consumer expectation also"
Baker (2000)"found in his study that the global world of the service standard and
the expectation of his employees is that there is a difference between service
standard as compare of the standard of act and expectation as the standard of
experimental at the high level"
According to the Cole 2006, he said "that standard of service is the high level of the
important attributes of the service. This level of service can be understood by them as
a great benefit for the customers".
Crompton, found in his study that "the standard of the presentation or the standard of
chance is differ from each other. It can be called as standard of the tourisms chance
or the money supply can be provide by the service providers".
Childress (1997) "found in his study that they want to say that the evaluation of the
quality and performance of standard which is given by them is important to
essential the evaluation of the visiting customers".
Wicks (1993) "found in his study that he wants to say that the earlier interest in
the searching and understand the idea of the service standard is a way of improve
the
settings of the event".
Zeithaml (1985) found in his study that the main objective of this event study is to
see the customer ilea what they perceive about the event and what type of quality
they are expecting from the market. There is the gap between the service standard, the
customers and the vendors".
Baker and Crompton (2000) found in his study that they began their research with
a long discussion on the concepts of the events which would be beneficial for the
customers in the market. They want to improve the quality and also want to fulfill the
customer expectation for improve the relationship with their customers".
Throne's (2002) "found in his study that he said that he was interested in how to
improve the standard of the music and how to improve sound of the music in the
console system. He finds many ways to improve the standard of the music and he said that
there should be a big system of the music".
Cole and Illium (2006) "found in his study that he finally search that by doing the
market survey of various customers he collected the final data on 27th annual fair
program. So, there should be improvement in the tourism of the employees who want
to going outside for arrange the event. In this research he want to improve the service
standard of the tourism".
Cronin (1992) found in his study that he said that all the festival and the special
events which is organized by the event companies their idea should be unique so the
customers can attract easily in their creativities. An event manager should be adopt the
unique idea in the market because all customers wanted good quality of the product
and better service of their programmer or their functions and there unique things in
their functions".
Hong (2000) found in his study that he wants to said that he is not only focusing in
the other parts of the event but also choose how to do search of their expectation of
the
customers and to put effectiveness in the events. He wanted to know the opinion of the
visiting members of big event companies specially those who are coming from
outside for such special events".
Oliver's (1997) "found in his study that he finally searched that the expectation of
the customer is the big thing between the work and the emotions. He find in his
research
the 2 fold the service standard effect the both visitors expectation and their perception.
The standard of the service can be improved by doing the better performance in the
events in the festival or the special events and they have to do better performance in
the events for attracting the customers".
ANNEXURE
QUESTIONNAIRE
Dear sir/mam ,
Name:
Age:
Gender:
6. What social media platform do you use most frequently to discover events ?
a. Facebook
b. Instagram
c. LinkedIn
d. Twitter
7. How would you rate the ease of the registration and check in process ?
a. Very good
b. Good
c. Average
d. Bad
11. How would you rate the quality of food and beverages provided in CMC Events?
a. Very good
b. Good
c. Average
d. Bad
14. Would you like to get the event arranged by CMC LIVE?
a. Yes
b. No
15. Would you like to suggest CMC LIVE for your friends ?
a. Yes
b. No.