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Prajwal Internship Report Full Final

The project report by Prajwal S Vadageri focuses on customer satisfaction towards CMC Live, an event management company based in Bangalore. It outlines the company's services, mission, and objectives, as well as the methodology used to assess customer satisfaction through primary and secondary data. The report aims to analyze customer opinions and improve service quality in the event management sector.
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0% found this document useful (0 votes)
28 views53 pages

Prajwal Internship Report Full Final

The project report by Prajwal S Vadageri focuses on customer satisfaction towards CMC Live, an event management company based in Bangalore. It outlines the company's services, mission, and objectives, as well as the methodology used to assess customer satisfaction through primary and secondary data. The report aims to analyze customer opinions and improve service quality in the event management sector.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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RANI CHANNAMMA UNIVERSITY BELGAVI

B.V.V.SANGHA’S
BACHELOR OF BUSINESS ADMINISTRATION

BASAVESHWAR COMMERCE
COLLEGE BAGALKOT-587101
2023-2024
Project Report On:

“A STUDY ON CUSTOMER SATISFACTION TOWARDS


EVENT MANAGEMENATTA, T CMC LIVE
SAANVI HONDA (PATIL BI-WHEELERS),BAGALKOT
Submitted by:
Mr. Prajwal S Vadageri

(B.B.A. U15JO21M0031)
INTERNAL GUIDE

MISS. VAISHNAVI V HANDRAL

EXTERNAL GUIDE H.O.D COORDINATOR PRINCIPAL

MR. MURTHY SMT. NANDINI N. DODDAMANI DR. M NANJUNDASWAMY DR. JAGANNATH V. CHAVAN

1
DECLARATION

I, Prajwal S Vadageri, hereby declare that the Project report entitled "A Comparative study
of Customer Satisfaction towards event management company" with reference to "CMC
LIVE" prepared by me under

The guidance of Miss Vaishnavi V Handral lecturer of BBA Department,

BASAVESHWER COMMERCE COLLEGE BAGALKOT . I also declare that this Project


work

is towards the partial fulfilment of the university Regulations for the award of degree of

Bachelor of Business Administration by Rani channamma University, Belagavi. I have

undergone a summer project for a period of four weeks.

I further declare that this Project is based on the original study undertaken by me and it has
been

submitted to Rani Channamma University , Belgavi.

Prajwal S. Vadageri

Place: Bagalkot Reg No: U15JO21M0031

Date: BBA 6TH semester.

2
ACKNOWLEDGEMENT

It gives me a immense pleasure to thank "CMC LIVE Bengaluru " for giving opportunity to
undertake implant training required for the bachelor's degree BBA and also corporate
exposure and learning program.

I am also great full to Mr. Murthy , Event manager of CMC LIVE , for giving me the
opportunity to accomplish my implant training program at this organisation and also thank
you for continuous support excellent guidance and co-operation throughout the program
period.

I also extend my heartful tank to all staff of CMC LIVE for their kind double co-operation

I thank Dr. Jagannath V. Chavan , our principal of Basaveshwar Commerce College Bagalkot
for permitting me to do this project.

I also thank Dr. M Nanjundaswamy Coordinator of BBA department, Basaveshwar


Commerce College Bagalkot for their valuable support and guidance

I also thank Smt. Nandini N. Doddamani Hod of BBA department, Basaveshwar Commerce
College Bagalkot for their valuable support and guidance

I consider it as great honour to express my gratitude and regard to my internal guide Miss.
Vaishnavi V Handral for her kind support, advise and encouragement from the beginning of
my project till it's completion.

3
EXECUTIVE SUMMARY

CMC Live is a professionally managed event company.

It is based out of Bangalore with operations across India. It provides the full range of services
to make your event a success. Be it theme parties or team building activities, large
conferences or small celebrations our planners will free you to focus on your guests while
assuring a memorable and successful event.

It believe in constant innovation and ceaseless improvisation. We pride ourselves on our high
quality standards, qualified and motivated team, innovative and out of the box ideas. Our
professionals have the expertise to design and execute a variety of programs tailor made to
suit your specific requirements.

This report is based on the customer satisfaction towards event management that what they
are thinking about the event done the research about the event management and to know
about the opinion about the customers what they like in the event like the service or not.
Customer satisfaction is the major factor in the study of customer satisfaction

4
CONTENTS

S.NO PARTICULARS PAGE NO

1 CHAPTER – I

INTRODUCTION TO THE TOPIC

 Introduction
 Company Profile
 SWOT analysis

2 CHAPTER – II

RESEARCH METHODOLOGY

 Literature Review
 Objectives Of The Study
 Research Methodology
 Limitations Of Study

3 CHAPTER – III

DATA ANALYSIS & INTERPRETATION

 Data analysis & interpretation


 Findings
 Suggestions

CHAPTER -IV
4
CONCLUSION
 BIBLIOGRAPHY
 ANNEXURE

5
CUSTOMER SATISFACTION

CHAPTER – 1

INTRODUCTION TO THE TOPIC

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 1


CUSTOMER SATISFACTION

INTRODUCTION
This project report is based on the survey entitled "A comparative study customer satisfaction
towards event Management Company". In the market there is a 40% boom of work in the
event management. Nowadays youngsters are choosing their field in the event management.

Event Managements is the Industry where we get the chance to meet the celebrities. Event
Management is the process of Planning Directing and control In the Events we have to take
lots of risk like in the rainy season we are organizing our event so we have to suffer lots of
problem.lt is the big industry where we get the opportunity to show our talent and we have to
be dedicated towards our work. First we have to organize the plan where we have to organize
our event and which place and how much fund we have to invest in this event. We have to
organize our workers or in event language we can say that vendors for which they are doing
the work in the event.it are industry which is full of enjoyment and the focused on the
particular work. It is the industry focused on the work and to be dedicated
towards on our work.

In Event management we require the following things Venue, food, sound and lights,
Decoration, site place and event promotion team HR planning team and the perfect team who
can manage perfectly the team we need good sound system in the corporate events and the
good artists who can do good event walkie-talkie need to do conversation between the
employees for their long distance so that they can do their conversation properly

Elements of Events are as follows which is considered as following are:


 Site location of the event

 HR team with coordination

 Setup should be in a Proper Manner

 Planning should be perfect in a proper manner

 It is organized in a wide area where people can enjoy their functions or any program

 Sound system should be perfect while organizing the events.

 While organizing the event all facility should be available in that area
like "ambulance, police, washrooms" for both girls and boys separately

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CUSTOMER SATISFACTION

COMPANY PROFILE

CMC Live is a professionally managed event company.

We are based out of Bangalore with operations across India. We provide the full range of
services to make your event a success. Be it theme parties or team building activities, large
conferences or small celebrations our planners will free you to focus on your guests while
assuring a memorable and successful event.

We believe in constant innovation and ceaseless improvisation. We pride ourselves on


our high quality standards, qualified and motivated team, innovative and out of the box
ideas.
Our professionals have the expertise to design and execute a variety of programs tailor made to
suit your specific requirements.

An event is special to enjoyment we all get the chance to meet the Big celebrities and we are
doing the plan of the special occasions in our own innovation way to make it in an energetic
way the audience will attract towards the audience. The corner stone of our company is the
hard study of the events objective and the requirements so we can complete their requirement
according to their desire.

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CUSTOMER SATISFACTION

Mission Values and Business Objectives of the Company


Mission

Our company mission is that to provide the better services to the clients and to give them
better results with a complete solution of their events with the creativity and the innovative
ideas.

Values

We are doing hard and smart work for the clients to build the better position in the market and
to build a better connection with the clients for the future.

Objective

We try to plan there will be perfection in the event that the client will not need to suffer
because of us and we clear all the points to the client about the event.

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CUSTOMER SATISFACTION

Types Of Events
Various types of Events our company is organizing to meet the requirements of the
Customers they are classified as below:

 Corporate Events
 Entertainment Events
 Team Building
 Promotions
 Product Launch

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 5


CUSTOMER SATISFACTION

Corporate Events
These events are organized to fulfil their targets for the next year and those who have
completed their targets they are achieving the bonus and prize given by their company. I have
organized the Finance Company Event that is Deewan Housing Finance Limited in this event
they have discussed their targets and what target has to complete in the next year. This Event
is prepared with the full setup console, sound system, stage, and learned various types
of sound system.
Seminars
 Seminar workshop
 Conferences
 Business Meetings
 Awards and Price Distribution

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 6


CUSTOMER SATISFACTION

Entertainment Events

To extend brand communication from the virtual to the real marketplace. They are an integral
part of the communication strategy of a company.

 Theme Parties
 Fashion Shows
 Annual Days
 Award Nights
 Off Sites
 Live Concerts / Stage Shows

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 7


CUSTOMER SATISFACTION

Live Concerts

Our Company is also organizing the live concerts project of the music concert in this event
we have to manage the crowd of the people and to take then their cards and while they are in
the area of concert, we have to do full checking and to take care of musician full sound
system. is working or not and to manage the events in a proper way specially the crowd and
to manage the security guard because in this event there is so much rush and these events are
taken place in the big area like I have organize this event in the "Bhartiya Mall" in Even the
Arijit Singh is there to play the music and all the people are enjoying these types of Concerts
may be in the form of Night Club Party.

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 8


CUSTOMER SATISFACTION

Fashion Show

Our Company is also Organizing the Fashion Show it is an event where the models take their
self and they are representing their self in the fashion show while showing their culture their
traditions, their values and what they know about it and they answering the questions clearly
while they are performing their selves and they have to represent their body their body.
language should be perfect in this event we have to manage the things sound system and the
console body of the sound Fashion Show is the Talent where all good looking boys and girls
are showing their talent and showing their body language. Recently our Company has
organized Redfm93.5 Radio Mirchi Fashion Show in which all students have shown their
talent and they represent they own by showing their traditional clothes both boys and girls.

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 9


CUSTOMER SATISFACTION

Team Building

Teambuilding where fun is the key to learning ! We can help the company to learn to work
together more effectively by learning to play together with teambuilding activities.

 De stressors
 Ice Breaker Events
 Acquaintance / Trust Building
 Team Bonding Exercises

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 10


CUSTOMER SATISFACTION

Promotions

A primary tool in the hand of marketing person, promotions has emerged as a vital form of
reaching one's customers. We undertake in-shop promotions, on ground promotions and road
shows on a multi-city basis .

 Product Launches
 Road shows
 In shop Promotions
 Exhibitions

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CUSTOMER SATISFACTION

Exhibition

An Exhibition is Stall for the books and the food various books are there in the stall of
various authors people are interested in the books and the people are interested to buying the
books. In other words we can say that exhibition in the form of collection of various things
like the collections of old paintings, books collection of music system and those are
interested to buying it they can buy it from those exhibition in the exhibition we have to
manage the crowd. If there is a stall of book so we can organize the stall of the food also so
they can eat there only whatever they want to eat like in this age people are like to eat various
items.

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 12


CUSTOMER SATISFACTION

Product Launch

An improved product launch process results in faster time-to market and time-to-profit.
Activities are better planned and coordinated and more tightly integrated.

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 13


CUSTOMER SATISFACTION

SWOT Analysis

A SWOT analysis describes the strength, weakness, opportunity and threat. Strength and
weakness are the internal factors of the company and the Opportunity and threat are the
external factors of the company.

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 14


CUSTOMER SATISFACTION

Strength

1. Experienced and Skilled team

2. Innovative and Creative

3. Strong connection with the clients

4. Hard and smart worker

5. No time limits for the company we can work anytime and anywhere

Weakness

1. Poor manpower

2. Low strength of the employee

3. Taking the long time to take the approval from the client.

4. Low facilities for the employees

5. No market Share

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 15


CUSTOMER SATISFACTION

Opportunities

1. Increase the competition

2. They are always in a favour of the clients

3. Support the local market

4. Expanding their business in the global

5. Great competition is coming up

Threats

1. Poor Weather

2. High cost to the clients

3. Low salary for the employees

4. Raw material is not available at the proper time

5. Not taking care for the good employees.

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 16


CUSTOMER SATISFACTION

CHAPTER – 2

RESEARCH METHODLOGY

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 17


CUSTOMER SATISFACTION

OBJECTIVES

 The main objective is to know about the customer satisfaction in event management.

 "To determine the role of customer satisfaction in marketing and event management."

 "To Analysis the impact of customer relationship and their satisfaction in the
event company which event they have attend."

 "To advice CMC LIVE event about the event service to build the trust of
their customers."

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 18


CUSTOMER SATISFACTION

RESEARCH METHDOLOGY

The main objective of this study is to find the customer satisfaction and how to improve the
market activities and how to perform the promotion activities in the event management.

Primary Data

Primary data is the data which is collected for the first time and it is collected as a new fresh
data from the market. This data is concerned with the discussion with the clients of the
event management.

Secondary Data

Secondary data is the data which is previously collected and it is being processed in the market
once more and then we are doing research on this data.

We can collect the information of the secondary data from the newspaper, Event Books, from the
market through advertisement which is published on the newspaper.

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 19


CUSTOMER SATISFACTION

It includes following points:

 Find out the feedback of the customers.

 Analyse your event

 Determine the market condition for launching the new product and to increase
the clients of the company.

 Identify how other companies promoting their brands in the market.

 Prepare the budget of the event and study the size of the events.

 Determine how many people required in the event.

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 20


CUSTOMER SATISFACTION

Format for Research Methodology

Data Type Secondary Data


Sampling unit Customers
Sampling type Simple random
Sample Size 50
Research Tool Questionaries
Types of Research Descriptive and exploratory
Data collection method Personal interview
Area Bengaluru (Karnataka )

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 21


CUSTOMER SATISFACTION

CHAPTER - 3

DATA ANALYSIS & INTERPRETATION

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 22


CUSTOMER SATISFACTION

1. Do you know about Event Management?


Particulars No. of respondents Percentage
Yes 35 70%
No 15 30%
TOTAL 50 100%

40

35

30

25

20

15

10

0
Yes No

no of respondents

Interpretation:

From above graph states that out of 50 respondents 35 people knows about Event
management and rest 15 people doesn’t know about Event management.

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 23


CUSTOMER SATISFACTION

2. Did you attend any event before?

Particulars No. of respondents Percentage


Yes 40 80%
No 10 20%
TOTAL 50 100%

no of respondents
45
40
35
30
25
20
15
10
5
0
Yes No

no of respondents

Interpretation:

Out of 50 respondents 40 people have attended event before and rest 10 people have not
attended event before .

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 24


CUSTOMER SATISFACTION

3. What type of event you attended?

Particulars No. of respondents Percentage


Wedding 30 60%
Corporate 12 24%
Sports 02 4%
Theme party 06 12%
Total 50 100%

No. of respondents
35

30

25

20

15

10

0
wedding Corporate Sports Theme party

No. of respondents

Interpretation:

Out of 50 respondents 30 people have attended Wedding event, 12 people have attended
corporate event, 02 people have attended Sports event and rest 06 people have attended
Theme party.

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 25


CUSTOMER SATISFACTION

4. How was the event organised?

Particulars No. of respondents Percentage


Very good 05 10%
Good 15 30%
Average 20 40%
Bad 10 20%
Total 50 100%

No. of respondents
25

20

15

10

0
Very good Good Average Bad

No. of respondents

Interpretation:

Out of 50 respondents 05 people say that previous event attended by them was very good , 15
people say it was good , 20 people say it was average and rest 10 people say it was bad .

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 26


CUSTOMER SATISFACTION

5. How did you hear about this CMC Event?

Particulars No. of respondents Percentage


Social media 15 30%
E-mail 10 20%
Word of mouth 06 12%
Advertisement 19 38%
Total 50. 100%

no. of respondents
30

25

20

15

10

0
Very good Good Average Bad

no. of respondents

Interpretation:

Out of 50 respondents, 15 people heard about this CMC Event from Social media , 10 people
heard from E-mail , 06 people heard from Word of mouth and rest 19 people heard from
Advertisement .

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 27


CUSTOMER SATISFACTION

6. What social media platform do you use most frequently to discover Events?

Particulars No. of respondents Percentage


Facebook 16 32%
Instagram 22 44%
LinkedIn 06 12%
Twitter 06 12%
Total 50 100%

Chart Title
25

20

15

10

0
Facebook Instagram LinkedIn Twitter

No of respondents Column1 Column2

Interpretation:

Out of 50 respondents, 16 people frequently discover events from Facebook , 22 people


discover events from Instagram , 06 people discover events from LinkedIn and rest 06 people
discover events from Twitter .

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 28


CUSTOMER SATISFACTION

7. How would you rate the ease of registration and check in process of
CMC Events?

Particulars No. of respondents Percentage


Very good 10 20%
Good 25 50%
Average 10 20%
Bad 05 10%
Total 50 100%

No. of respondents
30

25

20

15

10

0
Very good Good Average Bad

No. of respondents

Interpretation:

Out of 50 respondents, 10 people rated very good of registration and check in process of
CMC Events , 25 people said it was good , 10 people said it was average and rest 05 people
said it was bad .

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 29


CUSTOMER SATISFACTION

8. How were the speakers/presenters engaging and informative in CMC Events?

Particulars No. of respondents Percentage


Very good 06 12%
Good 24 48%
Average 12 24%
Bad 08 16%
Total 50 100%

No. of respondents
30

25

20

15

10

0
Very good Good Average Bad

No. of respondents

Interpretation:

Out of 50 respondents, 06 people rated speakers/presenters very good , 24 people rated them
good , 12 people rated them average , while 08 people rated them Bad .

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 30


CUSTOMER SATISFACTION

9. Did the event meet your expectations based on promotions of CMC Event?

Particulars No. of respondents Percentage


Yes 38 76%
No 12 24%
Total 50 100%

No of respondents
40

35

30

25

20

15

10

0
Yes No

No of respondents

Interpretation:

Out of 50 respondents , 38 people said Event meet the expectations based on promotion of
CMC Event , while 12 people said they Event didn’t meet the expectations based on
promotion of CMC Event .

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 31


CUSTOMER SATISFACTION

10. What rating do you give for creativity of CMC Event ?

Particulars No. of respondents Percentage


Very good 03 06%
Good 10 20%
Average 17 34%
Bad 10 20%
Total 50 100%

No. of respondents

18

16

14

12

10

0
Very good Good Average Bad
No. of respondents

Interpretation:

Out of 50 respondents, 15 people rated very good for creativity of CMC Event , 12 people
rated good , 10 people rated average and rest 03 people rated bad .

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 32


CUSTOMER SATISFACTION

11. How would you rate the quality of food and beverages provided in CMC Events?

Particulars No. of respondents Percentage


Very good 12 24%
Good 18 36%
Average 14 28%
Bad 06 12%
Total 50 100%

No. of respondents
20
18
16
14
12
10
8
6
4
2
0
Very good Good Average Bad

No. of respondents

Interpretation:

Out of 50 respondents, 12 people rated very good for quality of food and beverages in CMC
Events , while 18 people rated good , 14 people rated average and rest 06 people rated bad .

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 33


CUSTOMER SATISFACTION

12. What is the most important factor to meet satisfaction of event ?

Particulars No. of respondents Percentage


Quality of food 08 16%
Comfort and cleanliness of venue 06 12%
Entertainment and programming 06 12%
Overall experience and value for 20 40%
money
Total 50 100%

No. of respondents
25

20

15

10

0
quality of food Comfort and cleanliness of Entertainment and Overall experience and
venue Programming value for money

No. of respondents

Interpretation :

Out of 50 people respondents , 08 people said quality of food is important factor to meet
satisfaction of event , 06 people said Comfort and cleanliness of venue , 06 people said
entertainment and programming , and rest 20 people said overall experience and value for
money .

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 34


CUSTOMER SATISFACTION

13. What rating do you give for this CMC Event ?

Particulars No. of respondents Percentage


Very good 05 10%
Good 20 40%
Average 22 44%
Bad 03 06%
Total 50 100%

No. of respondents
25

20

15

10

0
Very good Good Average Bad

No. of respondents

Interpretation :

Out of 50 respondents , 05 people rated CMC Event was very good , 20 people rated good ,
22 people rated average and rest 03 people rated bad .

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 35


CUSTOMER SATISFACTION

14. Would you like to get the event arranged by CMC LIVE ?

Particulars No. of respondents Percentage


Yes 22 44%
No 28 56%
Total 50 100%

No. of respondents
30

25

20

15

10

0
Yes No

No. of respondents

Interpretation :

Out of 50 people , 22 people said they would like to get event arranged from CMC LIVE and
rest 28 people said they wouldn’t like to get arranged from CMC LIVE .

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 36


CUSTOMER SATISFACTION

15. Would you like to suggest CMC LIVE for your friends ?

Particulars No. of respondents Percentage


Yes 26 52%
No 24 48%
Total 50 100%

No. of respondents
26.5

26

25.5

25

24.5

24

23.5

23
Yes No

No. of respondents

Interpretation :

Out of 50 people , 26 people said they would like to suggest CMC LIVE for their friends ,
while 24 people said they wouldn’t like to suggest CMC LIVE for their friends .

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 37


CUSTOMER SATISFACTION

Findings

 It is seen that about 70% people know about Event management.


 It is seen that about 80% people have attended events before.
 It is seen that about 60% people have attended wedding event before and about 24%
have attended corporate event before.
 It is seen that 10% had very good experience with their previous event, while 40%
felt average with their previous event.
 It is observed that 38% people heard about CMC event through Advertisement.
 It is observed that about 44% people use Instagram to discover events.
 It is observed that about 50% people rated good for registration and check-in process
of CMC Event.
 It is observed that 48% people rated good for speakers/presenters.
 It is observed that about 76% people said CMC Event meet the expectations based on
promotion of CMC Event.
 It is observed that about 34% people rated average for creativity of CMC Event.
 It is observed that only 36% people rated good for quality of Food and
beverages provided in CMC Event.
 It is seen that overall experience and value for money was rated as most important
factor by about 40% people.
 It is seen that about 44% rated average and 40% rated good for this CMC Event.
 It is observed that about 44% people are likely to get event arranged by CMC LIVE.
 It is observed that about 52% are likely to suggest CMC LIVE for their friends.

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 38


CUSTOMER SATISFACTION

Suggestions

 CMC LIVE should hire few more people for creative department.
 CMC LIVE should focus on improving quality of food and beverages.
 CMC LIVE should focus on improving overall customer satisfaction.
 CMC LIVE should focus on building a good back-office team to present event
even better.

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 39


CUSTOMER SATISFACTION

CHAPTER – 4

CONCLUSION

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 40


CUSTOMER SATISFACTION

Conclusion

Based on the study that I have undertaken , I here by conclude that CMC LIVE is a
good Event management company in Bengaluru , which has great experience in Event
management . It might still do better by considering the suggestion given.

BASAVESHWAR COMMERCE COLLEGE BAGALKOT 41


CUSTOMER SATISFACTION

Bibliography

 "Shinwellyavas (1980) "found in his study that Customer expectation and


service standard are the most important idea in both theory and practical in event
management company."

 "O'Neil, (2005) "found in his study that Among many of the study the
satisfaction related to customer and public the customer expectation has been
given a prior
importance."

 Oliver (1980)" found in his study that the Customer Expectation or


dissatisfaction depend upon the work done by the company hence this decide the
action between customer expectation and company organization."

 "Parasuraman (1985) found in his study that the service standard between the
satisfaction and estimation the satisfaction was give more importance with
the dimensions of the quality."

 "Manning (1986) found in his study that the global world and the industries related to
the whole world. So, they have been started to be focused on how to improve the
goods, service standard and the consumer expectation also"

 Baker (2000)"found in his study that the global world of the service standard and
the expectation of his employees is that there is a difference between service
standard as compare of the standard of act and expectation as the standard of
experimental at the high level"

 According to the Cole 2006, he said "that standard of service is the high level of the
important attributes of the service. This level of service can be understood by them as
a great benefit for the customers".

 Crompton, found in his study that "the standard of the presentation or the standard of
chance is differ from each other. It can be called as standard of the tourisms chance
or the money supply can be provide by the service providers".

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CUSTOMER SATISFACTION

 Childress (1997) "found in his study that they want to say that the evaluation of the
quality and performance of standard which is given by them is important to
essential the evaluation of the visiting customers".

 Wicks (1993) "found in his study that he wants to say that the earlier interest in
the searching and understand the idea of the service standard is a way of improve
the
settings of the event".

 Zeithaml (1985) found in his study that the main objective of this event study is to
see the customer ilea what they perceive about the event and what type of quality
they are expecting from the market. There is the gap between the service standard, the
customers and the vendors".

 Baker and Crompton (2000) found in his study that they began their research with
a long discussion on the concepts of the events which would be beneficial for the
customers in the market. They want to improve the quality and also want to fulfill the
customer expectation for improve the relationship with their customers".

 Throne's (2002) "found in his study that he said that he was interested in how to
improve the standard of the music and how to improve sound of the music in the
console system. He finds many ways to improve the standard of the music and he said that
there should be a big system of the music".

 Cole and Illium (2006) "found in his study that he finally search that by doing the
market survey of various customers he collected the final data on 27th annual fair
program. So, there should be improvement in the tourism of the employees who want
to going outside for arrange the event. In this research he want to improve the service
standard of the tourism".

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CUSTOMER SATISFACTION

 Cronin (1992) found in his study that he said that all the festival and the special
events which is organized by the event companies their idea should be unique so the
customers can attract easily in their creativities. An event manager should be adopt the
unique idea in the market because all customers wanted good quality of the product
and better service of their programmer or their functions and there unique things in
their functions".

 Hong (2000) found in his study that he wants to said that he is not only focusing in
the other parts of the event but also choose how to do search of their expectation of
the
customers and to put effectiveness in the events. He wanted to know the opinion of the
visiting members of big event companies specially those who are coming from
outside for such special events".

 Oliver's (1997) "found in his study that he finally searched that the expectation of
the customer is the big thing between the work and the emotions. He find in his
research
the 2 fold the service standard effect the both visitors expectation and their perception.
The standard of the service can be improved by doing the better performance in the
events in the festival or the special events and they have to do better performance in
the events for attracting the customers".

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CUSTOMER SATISFACTION

ANNEXURE

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CUSTOMER SATISFACTION

QUESTIONNAIRE
Dear sir/mam ,

I am Mr. Prajwal S Vadageri student of Basaveshwar Commerce College Bagalkot , I


have undertaken a project on “ Customer Satisfaction” in “CMC LIVE BENGALURU”.
Kindly request you to give sometime to fill up this questionnaire.

Name:

Age:

Gender:

1. Do you know about event management ?


a. Yes
b. No

2. Did you attend any event before?


a. Yes
b. No

3. What type of event you attended?


a. Wedding
b. Corporate
c. Sports
d. Theme party

4. How was the event organised ?


a. Very good
b. Good
c. Average
d. Bad

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CUSTOMER SATISFACTION

5. How did you hear about this event ?


a. Social media
b. Email
c. Word of mouth
d. Advertisement

6. What social media platform do you use most frequently to discover events ?
a. Facebook
b. Instagram
c. LinkedIn
d. Twitter

7. How would you rate the ease of the registration and check in process ?
a. Very good
b. Good
c. Average
d. Bad

8. How were the speakers/presenters engaging and informative ?


a. Very good
b. Good
c. Average
d. Bad

9. Did the event meet your expectations based on promotions ?


a. Yes
b. No

10. What rating do you give for creativity of this event ?


a. Very good
b. Good
c. Average
d. Bad

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CUSTOMER SATISFACTION

11. How would you rate the quality of food and beverages provided in CMC Events?
a. Very good
b. Good
c. Average
d. Bad

12. What is the most important factor to meet satisfaction of event


a. Quality of food
b. Comfort and cleanliness of venue
c. Entertainment and programming
d. Overall experience and value for money

13. What rating do you give for this event?


a. Very good
b. Good
c. Average
d. Bad

14. Would you like to get the event arranged by CMC LIVE?
a. Yes
b. No

15. Would you like to suggest CMC LIVE for your friends ?
a. Yes
b. No.

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