0% found this document useful (0 votes)
8 views30 pages

Presentation On DDI

Disruptive design innovation is a transformative approach that challenges traditional methods, focusing on user-centric, technology-driven solutions that redefine industries and enhance customer experiences. It contrasts with incremental innovation by introducing radical changes that create new markets and business models, leveraging data-driven insights for informed decision-making. The future of disruptive design innovation will be shaped by sustainability, AI integration, and immersive experiences, driving meaningful change across various sectors.

Uploaded by

Anshika Bharti
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
8 views30 pages

Presentation On DDI

Disruptive design innovation is a transformative approach that challenges traditional methods, focusing on user-centric, technology-driven solutions that redefine industries and enhance customer experiences. It contrasts with incremental innovation by introducing radical changes that create new markets and business models, leveraging data-driven insights for informed decision-making. The future of disruptive design innovation will be shaped by sustainability, AI integration, and immersive experiences, driving meaningful change across various sectors.

Uploaded by

Anshika Bharti
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 30

Disruptive Design Contributions by:

Innovation
Disruptive Design
Innovation
Definition: Disruptive design innovation is a creative approach that
challenges traditional methods, introducing groundbreaking solutions
that transform industries and redefine market dynamics.
Understanding Disruptive
Innovation
1 Radical Change 2 User-Centric
Breaks away from traditional approaches. Focuses on improving customer experience.

3 Technology-Driven 4 Market
Utilizes emerging technologies for innovation.
Transformation
Redefines industries and business models.

5 Scalability 6 Cost-Effectiveness
Capable of widespread adoption and impact. Often reduces costs, making solutions more
accessible.

It goes beyond small improvements, bringing revolutionary changes. Often leverages technology to create entirely new
business models. Focuses on solving real-world problems in a more efficient or accessible way. Can make existing products,
services, or processes obsolete.
Incremental vs. Disruptive
Innovation
Incremental Innovation Disruptive Innovation
Refers to small, incremental changes to existing products, Refers to radical, game-changing innovations that create
services, or processes. This type of innovation focuses on new markets, disrupt existing ones, or transform industries.
improving efficiency, reducing costs, or enhancing This type of innovation seeks to transform the way
customer satisfaction. Examples include improving the businesses operate, create new business models, or disrupt
efficiency of a manufacturing process, enhancing the existing ones. Examples include the rise of e-commerce and
features of an existing product, or expanding a service to a online shopping, the development of the smartphone and
new market. mobile apps, or the emergence of ride-sharing services like
Uber and Lyft.

Innovation is a crucial aspect of business growth and sustainability. Understanding the difference between these two types of
innovation is essential for businesses to make informed decisions about their innovation strategies.
Creative Problem Solving in Business Transformation

Develop Innovations
Identify 2 Create new products and services
1
Find new marketsOpportunities
and possibilities

Improve Efficiency
3 Reduce costs and streamline operations

5
Adapt to Change
Respond to market and technology shifts Enhance Customer Experience
4
Build loyalty and satisfaction

Creative problem solving is essential for business transformation. It enables businesses to identify and solve complex problems, develop
innovative solutions, and adapt to changing market conditions. Creative problem solving involves thinking outside the box, challenging
assumptions, and exploring new ideas.

In today's fast-paced business environment, creative problem solving is critical for businesses to stay ahead of the competition.
Data-Driven Innovation
(DDI)
Identify Innovation Areas
Use data analytics to discover opportunities for improvement and innovation

Develop Data-Driven Models


Create new business models and revenue streams based on data insights

Improve Operational Efficiency


Analyze performance data to reduce costs and streamline processes

Enhance Customer Experience


Leverage customer data to improve satisfaction and build loyalty

Make Informed Decisions


Base innovation strategies on concrete data rather than assumptions

Data-driven innovation (DDI) is essential for businesses to make informed decisions about their innovation strategies. DDI involves using data and analytics to identify
areas for innovation, develop new products and services, and improve operational efficiency.

DDI provides businesses with valuable insights into customer needs and preferences, market trends, and operational performance.
Disruptive Innovation &
Industry Transformation
Breaking Conventional
Models
Disruptive Innovation (DI) challenges established industry norms, replacing
outdated methods with new, efficient solutions. Example: Ride-sharing apps
(Uber, Lyft) disrupted the taxi industry by offering digital convenience, real-
time tracking, and cashless payments. Traditional businesses must adapt or
risk obsolescence.

Enhancing User Experience


DI prioritizes customer needs, making services/products more user-friendly
and accessible. Example: Streaming platforms (Netflix, Spotify) transformed
entertainment by providing on-demand access, personalized
recommendations, and ad-free experiences. Customer-centric innovation
leads to loyalty and competitive advantage.
Sustainability, Efficiency & Tech
Integration
Sustainability & Efficiency Technology Integration
DI introduces eco-friendly and cost-effective solutions, AI, IoT, and blockchain enhance efficiency, security, and
reducing waste and maximizing resource utilization. automation. Example: Smart manufacturing (Industry 4.0)
Example: Electric vehicles (Tesla) replaced fossil fuel uses AI-driven robotics for precision, reducing human error
dependency, promoting green energy adoption. Businesses and production costs. Traditional industries leveraging
adopting sustainable innovation improve profitability and technology can scale faster and maintain relevance in digital
brand reputation. transformation.
Disruptive Innovation in
Healthcare
Artificial Intelligence & Machine Learning
1
AI and machine learning are transforming healthcare by improving
diagnostics, treatment plans, and patient care. AI helps in disease
detection, like identifying breast cancer at early stages, and predicts Telemedicine &
2
patient risks based on data analysis. Machine learning enhances mHealth
Telemedicine uses digital platforms like video calls, mobile apps, and
diagnostics, optimizes treatment decisions, and supports population messaging to provide remote healthcare services. It enables virtual
health management. consultations, remote patient monitoring, and electronic health record
management, improving accessibility and efficiency. mHealth apps help
patients track their health through self-monitoring and reminders,
Wearables & IoT enhancing personal healthcare management.
3
Wearable devices like smartwatches and health trackers collect real-
time biometric data, such as heart rate, sleep patterns, and physical
activity. When integrated with IoT, these devices enable proactive
healthcare by identifying health risks early and promoting lifestyle
changes. However, challenges like data security and regulatory
approvals remain key concerns.

Disruptive innovation in healthcare involves integrating modern technologies to enhance medical services, improve patient experience, and enable personalized
treatment and remote health monitoring. By leveraging AI, telemedicine, and wearables, healthcare is shifting towards a more efficient, data-driven, and personalized
approach, improving overall patient outcomes.
Disruption Design Innovation in
Education
Virtual and Augmented Reality (VR
Gamification in Education & AR) in Education
Online Learning Gamification means adding game-like Virtual Reality (VR) creates a completely
Online learning allows students to study elements to learning, such as points, digital world where students can explore
from anywhere using the internet. Instead rewards, or challenges, to make it more different environments. Augmented
of attending physical classes, students can engaging. This helps students stay Reality (AR) adds digital elements to the
watch video lessons, join live sessions, and motivated and enjoy the learning process. real world, making learning more
complete assignments online. Example: Example: Duolingo, a language-learning interactive. Example: In medical training,
Platforms like Coursera, Udemy, and Khan app, uses rewards, levels, and streaks to VR allows students to practice surgeries in
Academy offer courses on various encourage users to practice languages a simulated environment, and AR can
subjects, allowing students to learn at daily. show 3D models of the human body for
their own pace. better understanding.

Disruption Design Innovation (DDI) in education refers to using new and creative ideas to change traditional ways of learning.
The Future of Disruptive Design Innovation

Industry Transformation
1 Complete reinvention of markets

Technology Integration
2
AI, IoT, and emerging tech

User-Centered Solutions
3
Focus on human experience

Sustainable Practices
4
Eco-friendly approaches

Data-Driven Decision Making


5
Analytics-based innovation

As disruptive design innovation continues to evolve, we can expect to see even more revolutionary changes across industries. From healthcare to education, transportation to
entertainment, the principles of disruptive innovation will continue to challenge traditional methods and introduce groundbreaking solutions that transform how we live, work, and
interact with the world around us.

Organizations that embrace disruptive design thinking will be better positioned to lead in their industries, while those that resist change risk becoming obsolete in an increasingly
dynamic marketplace.
Disruptive Digital
Innovation (DDI)
Disruptive Digital Innovation (DDI) is revolutionizing energy and
sustainability by introducing cutting-edge technologies such as Artificial
Intelligence (AI), the Internet of Things (IoT), blockchain, and advanced
automation. These innovations are making energy consumption more
efficient, reducing waste, and promoting environmental sustainability
across various domains.
What is Innovation?

1 Creating new & better 2 It can be technological, 3 Why does it matter?


solutions business model-based, or Solves real problems
Innovation means developing
design-driven
Creates new markets
novel approaches to existing Innovation takes many forms
problems across different industries and Drives business success
contexts
Why Do Companies Need to Innovate?

Competitive Advantage
1 Stay ahead in the market

Customer Expectations
2
Consumers want better solutions

Sustainability & Future Growth


3
Businesses that don't innovate fail
Innovation – Real-Life Examples & Case Studies

Tesla Dyson Airbnb


Revolutionizing the automotive industry Reinventing household technology with Transforming the hospitality industry
with electric vehicles cutting-edge design through home-sharing

How Leading Brands Disrupt Industries


Tesla – Innovation in Electric
Vehicles
Challenge
High pollution from fuel-based cars

Innovation
Electric vehicles (EVs) + self-driving technology

Impact
Made EVs mainstream

Autopilot & AI in driving

Battery technology leading global change

Lesson
Sustainability + technology = future
Dyson – Reinventing
Household Tech
Challenge
Inefficient home appliances (e.g., vacuum cleaners)

Innovation
Bagless vacuum cleaner with cyclonic technology

Impact
Expanded into air purifiers, hair dryers, bladeless fans

Focus on high-performance design

Lesson
Constant product improvement leads to market leadership
Airbnb – Innovation in Hospitality

Challenge
Innovation
Hotels were expensive and had limited 1
2 Peer-to-peer home-sharing platform
options

Lesson 4 Impact
Disrupt traditional industries by 3
Millions of users, redefining travel
leveraging technology

Airbnb created a trust-based economy with user reviews that transformed how people find accommodations while traveling.
Netflix – Innovation in
Entertainment
Challenge
1
DVD rental was inconvenient

Innovation
2
Online streaming, AI-based recommendations

Impact
3
Transformed how people consume content

AI-driven personalized experiences

Lesson
4
Adapting to tech trends ensures long-term success
IKEA – Innovation in Retail &
Design
Challenge Innovation Impact Lesson
Expensive & complex furniture Flat-pack, DIY furniture with Affordable, stylish, and Simplicity & affordability drive
shopping smart design sustainable solutions global success

Use of AI & VR in shopping


experiences
Future of disruptive design
innovation
The future of disruptive design innovation in India is driven by
sustainability, AI, space tech, and the metaverse. Advancements in bio-
materials, virtual workplaces, and human-AI collaboration will transform
industries, fostering eco-friendly and tech-driven solutions.
Bio & Sustainable Materials
Next-gen Materials Circular Economy
Innovations in biodegradable Design strategies focusing on
plastics, lab-grown leather, and recyclability and zero waste
biofabrication (e.g., mycelium- (e.g., Adidas Futurecraft Loop –
based packaging). fully recyclable shoes).

Green Construction
Self-healing concrete, algae-based bricks, and carbon-negative
materials.
Human-AI Collaboration

AI-Driven Design AI + Creativity Personalized


AI assists in product Enhancing human
Innovation
prototyping, fashion, creativity in graphic AI-driven
and architecture (e.g., design, music, and customization in
generative AI tools like filmmaking (e.g., healthcare, fashion,
Autodesk OpenAI's DALL·E for AI- and marketing (e.g.,
Dreamcatcher). generated art). AI-personalized
prosthetics).
Space Designs
Space Habitats
1
3D-printed lunar & Martian bases using in-situ materials
(e.g., NASA's Project Olympus).

Zero-Gravity Architecture
2
Designing modular, AI-driven space stations for deep-
space missions.

Sustainable Space Tech


3
Reusable rockets, solar-powered satellites, and asteroid
mining.
Metaverse
Digital Environments
Immersive AR/VR-driven virtual spaces for gaming,
education, and retail (e.g., Meta's Horizon Worlds).

Virtual Commerce
AI-powered stores, digital real estate, and NFT-driven
ownership models.

Social & Work Evolution


Metaverse-based socialization, therapy, and skill
development platforms.
Virtual Workplace
Hybrid Work
Innovation
AI-driven meeting spaces, virtual offices (e.g., Microsoft Mesh for
remote collaboration).

Holographic & 3D Interaction


Digital avatars, real-time 3D collaboration for enhanced teamwork.

AI-Powered Productivity
Automated workflows, virtual assistants optimizing project
management.
Conclusion and key takeaways

Disruptive Design Innovation (DDI) reshapes industries by integrating technology, sustainability, and human-centric solutions.
Embracing AI, bio-materials, and immersive experiences will drive future growth, efficiency, and meaningful impact in business and
society.

Impact
1 Meaningful business and social change

Integration
2
Technology and sustainability fusion

Innovation
3
Industry reshaping solutions
Importance of Thinking
Beyond
Challenging Embracing
1 2
Traditional Models Unconventional Ideas
Disruptive innovation Companies must embrace
challenges traditional bold, unconventional ideas
models, fostering creativity to stay ahead in evolving
and efficiency. markets.

Breaking Constraints
3
Thinking beyond current constraints leads to breakthrough
solutions in sustainability, AI, and digital transformation.
How Businesses Can Adapt DDI
Agile Mindset Tech Integration
1 2
Encourage experimentation and rapid Leverage AI, IoT, and blockchain for smarter
prototyping. design solutions.

Customer-Centric Approach Collaboration


Use data-driven insights to design Partner with startups, research labs, and
4 3
personalized and impactful products. academia for cross-industry innovation.
Future in Innovation, Sustainability & Human-
Centered Design
Green Innovation AI + Human Synergy Immersive Sustainable Growth
Experiences
Rise of bio-based materials, AI-assisted creativity and Businesses that prioritize
circular economy, and net- personalized automation The Metaverse and virtual sustainability and user
zero design. will reshape industries. workplaces will redefine experience will lead the next
collaboration and consumer wave of disruption.
interaction.

You might also like