Basic Consent mode data collection and usage

Based on an example where analytics and advertising tags/SDK are blocked until and unless user consents to all.

ad_storage = denied
ad_storage = denied
ad_storage = denied
ad_storage = granted
ad_storage = denied
ad_storage = granted

ad_storage = granted
analytics_storage = denied
analytics_storage = denied
analytics_storage = granted
analytics_storage = denied
analytics_storage = granted
analytics_storage = denied

Settings analytics_storage = granted

ad_user_data = granted URL Passthrough = true

ads_data_redaction = false ads_data_redaction = false ads_data_redaction = true ads_data_redaction = true ads_data_redaction = true ads_data_redaction = true

Tag/SDK blocking Assumed tag/SDK blocking set up: analytics and advertising tags/SDK are blocked until and unless user consents to all

Collected and
logged

Not collected

Not collected

Not collected

Not collected

Not collected

Not collected

IP address for GAds and Tags/SDKs blocked Tags/SDKs blocked Tags/SDKs blocked Tags/SDKs blocked Tags/SDKs blocked Tags/SDKs blocked
Floodlight GA4: and stay blocked, no and stay blocked, no and stay blocked, no and stay blocked, no and stay blocked, no and stay blocked, no
collected but not data can be collected data can be collected data can be collected data can be collected data can be collected data can be collected
logged

Ad-click Identifiers

Collected

Not collected

Not collected

Not collected

Not collected

Not collected

Not collected

Tags/SDKs blocked Tags/SDKs blocked Tags/SDKs blocked Tags/SDKs blocked Tags/SDKs blocked Tags/SDKs blocked
(e.g., GCLID, DCLID, Identifiers typically
and stay blocked, no and stay blocked, no and stay blocked, no and stay blocked, no and stay blocked, no and stay blocked, no
AUID) stored in 1P cookies
data can be collected data can be collected data can be collected data can be collected data can be collected data can be collected

3P Cookies

Disabled

Disabled

Disabled

Disabled

Disabled

Disabled

Enabled

(previously set on Tags are blocked, no Tags are blocked, no Tags are blocked, no Tags are blocked, no Tags are blocked, no Tags are blocked, no
google.com, Read & written cookie can be written cookie can be written cookie can be written cookie can be written cookie can be written cookie can be written
doubleclick.net) or read or read or read or read or read or read

Disabled

Disabled

Disabled

Disabled

Disabled

Disabled

1P Advertising Enabled

Tags are blocked, no Tags are blocked, no Tags are blocked, no Tags are blocked, no Tags are blocked, no Tags are blocked, no
Cookies Read & written cookie can be written cookie can be written cookie can be written cookie can be written cookie can be written cookie can be written
or read or read or read or read or read or read

Disabled

Disabled

Disabled

Disabled

Disabled

Disabled

Enabled

Analytics Cookies Tags are blocked, no Tags are blocked, no Tags are blocked, no Tags are blocked, no Tags are blocked, no Tags are blocked, no
Read & written cookie can be written cookie can be written cookie can be written cookie can be written cookie can be written cookie can be written
or read or read or read or read or read or read

Not collected

Not collected

Not collected

Not collected

Not collected

Not collected

Device ID Collected SDKs blocked and SDKs blocked and SDKs blocked and SDKs blocked and SDKs blocked and SDKs blocked and
stay blocked, no data stay blocked, no data stay blocked, no data stay blocked, no data stay blocked, no data stay blocked, no data
can be collected can be collected can be collected can be collected can be collected can be collected

Not collected

Not collected

Not collected

Not collected

Not collected

Not collected

App Instance ID Collected SDKs blocked and SDKs blocked and SDKs blocked and SDKs blocked and SDKs blocked and SDKs blocked and
stay blocked, no data stay blocked, no data stay blocked, no data stay blocked, no data stay blocked, no data stay blocked, no data
can be collected can be collected can be collected can be collected can be collected can be collected

Functional, Not collected

Not collected

Not collected

Not collected

Not collected

Not collected

aggregate/non Collected Tags/SDKs blocked Tags/SDKs blocked Tags/SDKs blocked Tags/SDKs blocked Tags/SDKs blocked Tags/SDKs blocked
identifying data and stay blocked, no and stay blocked, no and stay blocked, no and stay blocked, no and stay blocked, no and stay blocked, no
data can be collected data can be collected data can be collected data can be collected data can be collected data can be collected

Enabled

if ad_ personalization Cannot be Cannot be Cannot be Cannot be Cannot be Cannot be

enabled

enabled

enabled

enabled

enabled

Disabled

if ad_ personalization Tags/SDKs blocked Tags/SDKs blocked Tags/SDKs blocked Tags/SDKs blocked Tags/SDKs blocked Tags/SDKs blocked
= denied