ANNA UNIVERSITY, CHENNAI

UNIVERSITY DEPARTMENTS
MASTER OF BUSINESS ADMINISTRATION (FULL TIME)
REGULATIONS – 2023
CHOICE BASED CREDIT SYSTEM

VISION

To be an Iconic Management Institute in the development of competent and socially conscious

management professionals.

MISSION
 To focus on developing holistic and specialized management graduates.
 To collaborate with all stake-holders in mangement education for mutually beneficial
outcomes.
 To be a management Institute with a societal perspective.

Program Educational Outcomes

PEO 1 – Employability: To develop students with industry specific knowledge & skills to meet
the industry requirements and also join Public sector undertaking through competitive
examinations.

PEO 2 - Entrepreneur: To create effective business service owners, with a growth mindset
by enhancing their critical thinking, problem solving and decision-making skills.

PEO3 – Research and Development: To instill and grow a mindset that focusses efforts
towards inculcating and encouraging the students in the domains of research and
development.

PEO 4 – Contribution to Business World: To produce ethical and innovative business

professionals to enhance growth of the business world.

PEO 5 – Contribution to the Society: To work and contribute towards holistic development
of the society.

Program Outcomes:

PO1: Problem Solving Skill: Application of tools & techniques relevant to management
theories and practices in analyzing & solving business issues.

PO2: Decision Making Skill: Application of analytical and critical thinking models for data-
driven decision making.

PO3: Ethical Value: Nurture the development of ethical practices in business and work.

PO4: Communication Skill: Be trained in and to practice skills of listening, verbal and non-
verbal communications for effective information and knowledge transfer.

PO5: Individual and Team Leadership Skill: Ability to be self-motivated in leading & driving
a team towards achievement of organizational goals and contributing effectively to establish
industrial harmony.

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PO6: Employability Skill: Foster and enhance employability skills through relevant industry
subject knowledge.

PO7: Entrepreneurial Skill: Equipped with skills and competencies to become a successful
entrepreneur.

PO8: Contribution to Society: Strive towards building and delivering products and services
with a social benefit perspective.

PEO – PO MAPPING
PO 1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
PEO 1 3 3 2 3 3 2 1 1
PEO 2 3 3 3 3 2 2 3 2
PEO3 3 3 1 1 2 2 3 2
PEO 4 3 3 3 2 1 2 2 1
PEO 5 2 2 3 2 2 1 2 3
1 – Low, 2 – Medium, 3 – High

SI.No. Course Name PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
SEMESTER - I
Management Principles and Organizational
1 Behavior 0.4 2.4 1.4 2.2 2.6 3 2 1
2 Quantitative Techniques 3 3 - 1 - 2 1 -
3 Marketing Management 2.6 2.6 2 2.4 1.6 2 2.4 2.8
4 Accounting for Managers 2 2.5 1 1 - 2.8 2 0.7
5 Managerial Economics 3 2.6 2 2.4 1.4 2.2 2.2 2.6
6 Legal Systems in Business - - - 0.4 0.4 1.6 1.2 0.4
7 Information Systems for Business 2.2 1.4 1.2 - 1.4 1 0.6 1.8
Soft Skills I – Executive Communication
8 2.8 1.8 2.2 2.6 2 1.4 1.4 2.2
SEMESTER - II

9 Applied Operations Research 3 3 1 2.2 2.2 1.8 1.8

10 Human Resource Management - - - 0.8 0.6 2.2 1.2 -
11 Research Methods in Business 3 2.6 2.4 1.4 - 2.2 1.2 1.2
12 Operations Management 2.8 3 0.6 1 1.6 3 2 1
13 Financial Management 1 1.5 - 1.4 - 1.4 2.4 -
14 Entrepreneurship Development - - - 0.6 - 0.4 3 1.4
15 Soft Skills II – Community Engagement - - 2 - - 1 1.4 3
16 Soft Skills III – Computing Skills laboratory 3 1 1.6 3 2 1 1 3
SEMESTER - III
17 Strategic Management - 0.4 1.6 1 1.2 - 0.6 2.2
18 International Business 1.6 2.2 - 2.6 - 2.6 2.6 1
Soft Skills IV – Leadership and Team Building
19 Skills - 0.6 - 3 2.4 3 3 -
Employability Skills Electives
20 Corporate Governance 3 2 2.2 2 2 2 1 1.4
21 Micro and Small Business Management 2.8 2.4 2 1.6 2.2 1.6 2.2 1.8
22 Intellectual Property Rights - 1.4 1.8 1 1.4 3 2.4 1
23 Sustainable Management 3 2.8 1.8 3 2.2 2.4 1.4 2.8
Specialization Courses: Finance Management
24 Security Analysis and Portfolio Management 3 3 0.6 0.4 0.8 3 2.8 1
25 Merchant Banking and Financial Services - 1.2 - 1.2 - 2 - -
26 Derivatives Management 3 3 - 2 - 3 2 1
27 Financial Modelling 3 3 - - - 2 2 -
28 Applications of AI and ML in Finance 2 2 - - 2 2.8 2.8 1

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29 Fintech and Block chain applications in Finance 2 2 - - 1.8 2.8 2.8 1
30 International Financial Management - 2 - - - 1.2 1.6 1
31 Capital and Financial Markets 1.4 1.8 - - - 2 2.8 1
Specialization Courses: Marketing Management
32 Consumer Behaviour and Neural Marketing 1.6 1.8 0.4 0.6 0.2 1.6 0.4 0.4
33 Advertising Management and Sales Promotion 2.6 3 1.4 2 2 1.8 2.8 3
34 Brand Management 3 3 1.6 1.4 0.8 2.8 2.6 2.6
35 Services Marketing 3 3 1.8 1 1 2.8 2.8 2.4
36 Customer Relations Management 0.4 0.6 1 0.4 1.6 1.4 0.4 0.6
37 Retail Marketing 2.33 2.17 2.17 2.33 2.17 1.33 1.83 1.67
38 Digital Marketing 2.8 2.8 1.8 1.4 1.4 1.4 2.2 2.8
39 Marketing Analytics 2.2 1.2 1.6 - 0.4 - 1.8 1.8
Specialization Courses: Human Resource Management
40 Industrial and Labour Relations 2 1.8 2 2.2 1.6 3 2 1
Emotional Intelligence for Managerial
41 Effectiveness 1.6 1.2 2.4 0.6 2.8 3 1 2.4
42 HR Analytics 1.6 1.6 0.4 - - 2.6 - -
43 Strategic Human Resource Management 3 1.8 2 2.2 2.2 3 2 1
44 Talent Management 1.4 0.4 0.4 1 1 0.4 0.4 0.6
45 Negotiation and ConflictManagement 1 0.4 0.6 0.6 0.6 0.6 0.4 0.4
46 International HRD 0.4 1 - 0.4 0.4 0.4 - 0.4
47 Compensation and Rewards Management 0.4 0.8 - 0.4 - 0.8 0.4 1
Specialization Courses: Systems Management
48 System Analysis and Design 1.6 1.2 - 0.6 - 2.2 - -
49 E – Business - 1.6 0.6 1 0.4 2.2 1 -
50 Internet of Things 2.8 2.6 2.4 2.6 2.4 2.2 2.2 1.8
51 Cloud Computing 2.6 2.4 2.6 2.6 2.4 2.2 2.4 2.2
52 Enterprise Resource Planning 1.6 1.6 0.6 0.4 1.2 0.6 2.4 1.2
53 Software project and quality management 2.8 2.2 2.2 2.6 2.6 2.2 2.6 2.2
54 Data Warehousing 2.8 2.4 2.4 2.4 2.2 2.2 2.2 2.2
55 Deep Learning and Artificial Intelligence 3 2.8 2 3 2.8 2.2 1.4 3
Specialization Courses: Business Analytics
56 Fundamentals of Business Analytics 2.6 2.6 2.4 2.4 2.6 2.4 1.6 1.8
57 Data Analytics with R Programming 1 1.2 - 0.4 0.6 1.8 1.2 -
58 Business Analytics Using Python 0.6 1.8 - 1 0.8 2 - -
59 Data Visualization 0.4 2.2 - 0.4 1 0.4 0.6 -
Business Intelligence, Big Data, Cloud
60 Computing 2.6 2.4 2.6 2.4 2 2 2.4 1.8
61 Block Chain Technology 2.6 2.6 2.6 2.6 2.4 2.4 1.8 2.2
62 Data Mining for Business Intelligence 2.8 2.8 1.8 1.4 1.4 1.4 2.2 2.8
63 Multivariate Data Analysis 2.2 1.2 1.6 - 0.4 - 1.8 1.8
Specialization Courses: Operations Management
64 Project Management 1.8 2..2 1 1 1.6 3 1 1
65 Total Quality Management 1 2 0.8 1 1.4 3 - 2
66 Logistics Management 1 2.2 1.2 1 - 3 - 0.8
67 Materials Management 2.2 1.4 1 1 - 3 - -
68 Services Operations Management 2.2 1.4 1 1 3
69 Supply Chain Management 1.6 2.8 1.2 1 1.2 3 1 1.2
70 Product design 0.4 1.8 1.4 1 1 3 2 0.8
71 Supply chain Analytics 2.6 2.4 - 1 1 3 - -

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 ANNA UNIVERSITY, CHENNAI
UNIVERSITY DEPARTMENTS
REGULATIONS – 2023
CHOICE BASED CREDIT SYSTEM
MASTER OF BUSINESS ADMINISTRATION (FULL – TIME)
CURRICULA AND SYLLABI FOR I TO IV SEMESTERS
SEMESTER - I
Sl. Course Periods per Total
No. Code Course Title Category Week Contact Credits
L T P Periods
THEORY
1. BA3101 Management Principles PCC 4 0 0 4 4
and Organizational
Behavior
2. BA3102 Quantitative Techniques PCC 3 1 0 4 4
3. BA3103 Marketing Management PCC 4 0 0 4 4
4. BA3104 Accounting for Managers PCC 3 1 0 4 4
5. BA3151 Managerial Economics PCC 4 0 0 4 4
6. BA3105 Legal Systems in PCC 4 0 0 4 4
Business
7. BA3106 Information Systems for PCC 4 0 0 4 4
Business
PRACTICALS
8. BA3161 Soft Skills I – Executive EEC 0 0 4 4 2
Communication
TOTAL 26 2 4 32 30

SEMESTER - II
Sl. Course Periods per Total
No. Code Course Title Category Week Contact Credits
L T P Periods
THEORY
1. BA3201 Applied Operations PCC 3 1 0 4 4
Research
2. BA3202 Human Resource PCC 4 0 0 4 4
Management
3. BA3203 Research Methods in PCC 4 0 0 4 4
Business
4. BA3251 Operations Management PCC 3 1 0 4 4
5. BA3204 Financial Management PCC 3 1 0 4 4
6. BA3205 Entrepreneurship PCC 3 0 0 3 3
Development
7. Employability Skills EEC 3 0 0 3 3
Elective@
PRACTICALS
8. BA3211 Soft Skills II – Community EEC 0 0 4 4 2
Engagement
9. BA3212 Soft Skills III – Computing EEC 0 0 4 4 2
Skills Laboratory
TOTAL 23 3 8 34 30

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 SEMESTER - III
Periods per Total
Sl. Course Course Title Category Week Contact Credits
No. Code L T P Periods
THEORY
1. BA3301 Strategic Management PCC 4 0 0 4 4
2. BA3302 International Business PCC 3 0 0 3 3
3. Elective I PEC 3 0 0 3 3
4. Elective II PEC 3 0 0 3 3
5. Elective III PEC 3 0 0 3 3
6. Elective IV PEC 3 0 0 3 3
7. Elective V PEC 3 0 0 3 3
8. Elective VI PEC 3 0 0 3 3
PRACTICALS
9. BA3311 Soft Skills IV – EEC 0 0 4 4 2
Leadership and Team
Building Skills
10. BA3312 ***Summer Internship EEC 0 0 6 6 3
TOTAL 25 0 10 35 30
** Students should choose six PEC Course from the specialization list in consultation
with the Head of the Institution.

For the categorization of specialization students must opt for dual specialization. They should
choose 3 PEC papers from respective areas of specialization.

*** Internship will be carried out during the summer vacation after the first year. Viva Voce
will be conducted by the college and marks shall be sent to the University and the same
will be included in the Third Semester Marks Statement.

SEMESTER - IV

PERIODS TOTAL
SI. COURSE
COURSE TITLE CATEGORY PER WEEK CONTACT CREDITS
NO CODE
L T O PERIODS
PRACTICALS
1. BA3411 Project Work EEC 0 0 24 24 12

TOTAL 0 0 24 24 12

L-Lecture T-Tutorial P- Practical O-Project

TOTAL NO. OF CREDITS: 102 credits

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 ANNA UNIVERSITY, CHENNAI
UNIVERSITY DEPARTMENTS
MASTER OF BUSINESS ADMINISTRATION (PART TIME)
REGULATIONS – 2023
CHOICE BASED CREDIT SYSTEM
CURRICULA AND SYLLABI FOR I TO VI SEMESTERS

SEMESTER - I
PERIODS
PER TOTAL
SL. COURSE CREDIT
COURSE TITLE CATEGORY WEEK CONTACT
NO. CODE S
L T P PERIODS

THEORY
1. BA3101 Management PCC 4 0 0 4 4
Principles and
Organizational
Behaviour
2. BA3102 Quantitative PCC 3 1 0 4 4
Techniques
3. BA3151 Managerial PCC 4 0 0 4 4
Economics
4. BA3104 Accounting for PCC 3 1 0 4 4
Managers
PRACTICALS
5. BA3161 Soft Skills 1 – EEC 0 0 4 4 2
Executive
Communication
TOTAL 14 2 4 20 18

SEMESTER - II
PERIODS TOTAL
SL. COURSE
COURSE TITLE CATEGORY PER WEEK CONTACT CREDITS
NO. CODE
L T P PERIODS
THEORY
1. BA3201 Applied Operations PCC 3 1 0 4 4
Research
2. BA3204 Financial PCC 3 1 0 4 4
Management
3. BA3202 Human Resource PCC 4 0 0 4 4
Management
4. BA3251 Operations PCC 3 1 0 4 4
Management
PRACTICALS
5. BA3211 Soft Skills – II EEC 0 0 4 4 2
Community
Engagement #
6. BA3212 Soft Skills III – EEC 0 0 4 4 2
Computing Skills
Laboratory
TOTAL 13 3 8 24 20
# Community Engagement for PT to be scheduled every Saturday

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 SEMESTER - III

PERIODS
TOTAL
SL. COURSE COURSE PER CREDIT
CATEGORY CONTACT
NO. CODE TITLE WEEK S
PERIODS
L T P
THEORY
1. BA 3105 Legal Systems in PCC 4 0 0 4 4
Business
2. BA 3103 Marketing PCC 4 0 0 4 4
Management
3. BA3106 Information PCC 4 0 0 4 4
Systems for
Business
4. BA3302 International PCC 3 0 0 3 3
Business
PRACTICALS
5. BA 3311 Soft Skill IV – EEC 0 0 4 4 2
Leadership and
Team Building
Skills
TOTAL 15 0 4 19 17

SEMESTER – IV

PERIODS
TOTAL
SL. COURSE CATEG PER WEEK
COURSE TITLE CONTACT CREDITS
NO. CODE ORY L T P
PERIODS
THEORY
1. BA3203 Research Methods in PCC 4 0 0 4 4
Business
2. BA3205 Entrepreneurship PCC 3 0 0 3 3
Development
3. Employability Skills EEC 3 0 0 3 3
Elective@
4. Elective I* PEC 3 0 0 3 3
5. Elective II* PEC 3 0 0 3 3
6. Elective III* PEC 3 0 0 3 3
TOTAL 19 0 0 19 19
@: Students need to choose one elective from the Employability Skills electives list
Summer internship – minimum of 4 weeks of internship
Summer Internship report & Training diary has to be submitted

Page 7 of 109
 SEMESTER – V

PERIODS TOTAL
SL. COURSE COURSE CREDIT
CATEGORY PER WEEK CONTACT
NO. CODE TITLE S
L T P PERIODS
THEORY
1. BA3301 Strategic PCC 4 0 0 4 4
Management
2. Elective IV* PEC 3 0 0 3 3
3. Elective V* PEC 3 0 0 3 3
4. Elective VI* PEC 3 0 0 3 3
PRACTICALS
5. BA3312 Summer EEC 0 0 6 6 3
Internship
TOTAL 13 0 6 19 16

NOTE: * Students must choose three electives from 2 functional streams for Dual
Specialization

SEMESTER - VI

SI. COURSE CONTACT CREDIT

COURSE TITLE CATEGORY L T P
NO CODE PERIODS S
PRACTICALS
1. BA3411 Project Work EEC 0 0 24 24 12
TOTAL 0 0 24 24 12

TOTAL NO. OF CREDITS: 102

Employability Skills Electives@

PERIODS TOTAL
SL. COURSE PER WEEK CONTAC CREDIT
COURSE TITLE CATEGORY
NO CODE T S
L T P
PERIODS
1. BA3001 Corporate Governance EEC 3 0 0 3 3
2. BA3002 Micro Small and Medium EEC 3 0 0 3 3
Enterprises
3. BA3003 Intellectual Property Rights EEC 3 0 0 3 3
4. BA3071 Sustainable Management EEC 3 0 0 3 3
@ : Students can choose one course from the above list of employability skills electives

Specialization Courses: Finance Management

PERIODS TOTAL
SL. COURSE PER WEEK CONTACT CREDIT
COURSE TITLE CATEGORY
NO CODE PERIODS S
L T P
1. BA3004 Security Analysis and PEC 3 0 0 3 3
Portfolio Management
2. BA3005 Merchant Banking and PEC 3 0 0 3 3
Financial Services
3. BA3006 Derivatives Management PEC 3 0 0 3 3
4. BA3007 Financial Modelling PEC 3 0 0 3 3

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5. BA3008 Applications of AI and PEC 3 0 0 3 3
ML in Finance
6. BA3009 Fintech and Block chain PEC 3 0 0 3 3
applications in Finance
7. BA3010 International Financial PEC 3 0 0 3 3
Management
8. BA3011 Capital and Financial PEC 3 0 0 3 3
Markets

Specialization Courses: Marketing Management

PERIODS TOTAL
SL. COURSE CREDIT
COURSE TITLE CATEGORY PER WEEK CONTACT
NO CODE S
L T P PERIODS
1. BA3012 Consumer Behaviour & PEC 3 0 0 3 3
Neural Marketing
2. BA3013 Advertising Management PEC 3 0 0 3 3
and Sales Promotion
3. BA3014 Brand Management PEC 3 0 0 3 3
4. BA3015 Services Marketing PEC 3 0 0 3 3
5. BA3016 Customer Relations PEC 3 0 0 3 3
Management
6. BA3017 Retail Marketing PEC 3 0 0 3 3
7. BA3018 Digital Marketing PEC 3 0 0 3 3
8. BA3019 Marketing Analytics PEC 3 0 0 3 3

Specialization Courses: Human Resource Management

PERIODS TOTAL
SL. COURSE PER WEEK CONTACT CREDIT
COURSE TITLE CATEGORY
NO CODE PERIODS S
L T P
1. BA3020 Industrial and Labour PEC 3 0 0 3 3
Relations
2. BA3021 Emotional Intelligence for PEC 3 0 0 3 3
Managerial Effectiveness
3. BA3022 HR Analytics PEC 3 0 0 3 3
4. BA3023 Strategic Human PEC 3 0 0 3 3
Resource Management
5. BA3024 Talent Management PEC 3 0 0 3 3
6. BA3025 Negotiation and Conflict PEC 3 0 0 3 3
Management
7. BA3026 International HRD PEC 3 0 0 3 3
8. BA3027 Compensation and PEC 3 0 0 3 3
Rewards Management

Specialization Courses: Systems Management

PERIODS TOTAL
SL. COURSE CREDIT
COURSE TITLE CATEGORY PER WEEK CONTACT
NO CODE S
L T P PERIODS
1. BA3028 System Analysis and PEC 3 0 0 3 3
Design
2. BA3029 E – Business PEC 3 0 0 3 3
3. BA3030 Internet of Things PEC 3 0 0 3 3
4. BA3031 Cloud Computing PEC 3 0 0 3 3

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5. BA3032 Enterprise Resource PEC 3 0 0 3 3
Planning
6. BA3033 Software Project and PEC 3 0 0 3 3
Quality Management
7. BA3034 Data Warehousing PEC 3 0 0 3 3
8. BA3035 Deep Learning and PEC 3 0 0 3 3
Artificial Intelligence

Specialization Courses: Business Analytics

PERIODS TOTAL
SL. COURSE PER WEEK CONTACT CREDIT
COURSE TITLE CATEGORY
NO CODE PERIODS S
L T P
1. BA3036 Fundamentals of Business PEC 3 0 0 3 3
Analytics
2. BA3037 Data Analytics with R PEC 3 0 0 3 3
Programming
3. BA3038 Business Analytics Using PEC 3 0 0 3 3
Python
4. BA3039 Data Visualization PEC 3 0 0 3 3
5. BA3040 Business Intelligence, Big PEC 3 0 0 3 3
Data, Cloud Computing
6. BA3041 Block Chain Technology PEC 3 0 0 3 3
7. BA3042 Data Mining for Business PEC 3 0 0 3 3
Intelligence
8. BA3043 Multivariate Data Analysis PEC 3 0 0 3 3

Specialization Courses: Operations Management

PERIODS TOTAL
SL. COURSE CREDIT
COURSE TITLE CATEGORY PER WEEK CONTACT
NO CODE S
L T P PERIODS
1. BA3044 Project Management PEC 3 0 0 3 3
2. BA3045 Total Quality Management PEC 3 0 0 3 3
3. BA3046 Logistics Management PEC 3 0 0 3 3
4. BA3047 Materials Management PEC 3 0 0 3 3
5. BA3048 Services Operations PEC 3 0 0 3 3
Management
6. BA3049 Supply Chain PEC 3 0 0 3 3
Management
7. BA3050 Product design PEC 3 0 0 3 3
8. BA3051 Supply chain Analytics PEC 3 0 0 3 3

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 Summary Credit Distribution for Various Category of Course by Semester Wise

MBA – GM – Full Time

S.No Subject Credits per Semester

Area Credits
Total

I II III IV
1 PCC 28 23 7 58
2 PEC 18 18
3 EEC 2 7 5 12 26
Total 30 30 30 12 102

Summary Credit Distribution for Various Category of Course by Semester Wise

MBA – GM – Part Time

S.No Subject Credits per Semester

Area Credits
Total

I II III IV V VI

1 PCC 16 16 15 7 4 58

2 PEC 9 9 18

3 EEC 2 4 2 3 3 12 26

Total 18 20 17 19 16 12 102

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BA3101 MANAGEMENT PRINCIPLES AND ORGANIZATIONAL L T P C
BEHAVIOUR 4 0 0 4

OBJECTIVES:
 To acquaint the students with the fundamentals of managing business and to
understand individual and group behaviour at work place so as to improve the
effectiveness of an organization.

UNIT I NATURE AND THEORIES OF MANAGEMENT 12

Management- meaning, levels, management as an art or science, Managerial functions, Roles
and skills, Evolution of Management Theory- Classical era- Contribution of F.W.Taylor, Henri
Fayol, Mayo & Hawthorne Experiments, Behavioral and Management Science Approaches
Modern era – system & contingency approach. Understanding Management’s Context-
Globalization – Diversity- Ethics

UNIT II PLANNING, ORGANISING AND CONTROL 12

Decision Making – Process – Rationality – Bounded Rationality – Intuition- Types of
Deicisions- Conditions of decision making. Planning - Steps in Planning Process - Scope and
Limitations -Types of Planning - Strategic Management – Planning tools and
Techniques.Organisation Structure and Design - Authority and Responsibility Relationships -
Delegation of Authority and Decentralisation - Interdepartmental Coordination - Mechanistic
vs Adaptive Structures - Formal and Informal. Control: meaning, function, Process and types

UNIT III INDIVIDUAL BEHAVIOUR 12

Individual Difference - Personality – concept and determinants of personality – theories of
personality – type of theories – trait theory –social learning theory – Erikson’s stages of
Personality Development- Chris Argyris Immaturity to Maturity Continuum -The Big five
personality Model-Personality-Job fit.Perception: Meaning Process – Factors influencing
perception – Attribution theory. Learning: Classical conditioning, Operant conditioning and
Social Learning – Managerial implications.Attitudes - Components, Attitude – Behaviour
relationship, formation, values.Motivation: Early Theories of Motivation – Hierarchy of needs
theory, Theory X and Theory Y, Two factor theory, McClelland’s theory of needs and
Contemporary theories of motivation – Self – Determination theory, Job Engagement, Goal
Setting theory, Self– efficacy theory, Re–inforcement theory, Equity theory, Expectancy
theory.
UNIT III GROUP BEHAVIOUR 12
Group Dynamics – Foundations of Group Behaviour – Groups- Stages of Group
Development– Group Properties: Roles, Norms, Status, Size, Cohesiveness, and Diversity-
Group Decision making. Teams – Groups vs Teams - Types - Characteristics of Effective
Teams. Interpersonal Communication – Communication Process – Barriers to
Communication– Cross-cultural Communication. Organizational Culture and Climate:
Concept and Importance – Creating and Sustaining Culture

UNIT IV LEADERSHIP 12
Leadership – Leaders vs Managers -Early theories - Contingency theories and Contemporary
Views - transformational leadership. Power andPolitics: Sources of Power – Political
Behaviour in Organizations – ManagingPolitics.Conflict and Negotiation: Sources and Types
of Conflict –Negotiation Strategies– Negotiation Process.. Change – forces of change –
Resistance to change – Approaches – Organizational Development (OD). Stressors in the
Workplace – Individual Differences on Experiencing Stress - Managing Workplace Stress.
Emotional Intelligence - Work Life Integration Practices.
TOTAL: 60 PERIODS

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OUTCOMES:
On completion of this course, the students will be able to
CO1. Understand, apply and assess the various management concepts and develop the
skills required in the business world
CO2. Understand, apply and adapt the processes of decision making, planning,
organizing and controlling to their organization
CO3. Understand, Identify and interpret individual behavior in organization
CO4. Understand, Identify and interpret group behavior in organization and develop
effective groups and teams
CO5. Understand and apply the leadership theories and demonstrate effective
leadership.
CO PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 3 2 2 3 2 1
CO 2 2 3 1 2 2 3 2 1
CO 3 3 1 3 3 3 2 1
CO 4 2 1 2 3 3 2 1
CO 5 2 1 2 3 3 2 1
Ave. 0.4 2.4 1.4 2.2 2.6 3 2 1

READING LIST
1. Journal of Organizational Behaviour – Wiley Online Library
2. Research in Organizational Behaviour – Science Direct
REFERENCES:
1. Stephen P. Robbins, Mary Coulter, Amy Randel and RajeeshViswanathan,
Management, Pearson Education, 15th Edition, 2022.
2. Stephen P. Robbins, Timothy A.Judge and Neharika Vohra, Organisational Behavior,
Pearson Education, 18th edition, 2022.
3. Fred Luthans, Brett C. Luthansand Kyle W. Luthans, Organisational Behavior,
Information Age Publishing, 14th Edition, 2020.
4. Prasad .L.M., OrganisationalBehaviour ,Sultan Chand and Sons, 2019
5. Heinz Weihrich, Essentials of Management: An International, Innovation, And
Leadership Perspective, 10th edition, Tata McGraw-Hill Education, 2015.

BA3102 QUANTITATIVE TECHNIQUES L T P C

3 1 0 4
COURSE OBJECTIVE
The students could apply statistical techniques to data sets, and correctly interpret the
results in business and social setting.

UNIT I INTRODUCTION 12
Basic definitions and rules for probability, conditional probability independence of events,
Bayes’ theorem, and random variables, Probability distributions: Binomial, Poisson, Uniform
and Normal distributions.

UNIT II SAMPLING DISTRIBUTION AND ESTIMATION 12

Introduction to sampling distributions, sampling distribution of mean and proportion,
application of central limit theorem, sampling techniques. Estimation: Point and Interval
estimates for population mean and proportion of large sample and small samples, independent
and dependent samples - Point and Interval estimates for difference in two population means
for large samples and small samples :assuming population standard deviation to be equal and
unequal - determining the sample size.

Page 13 of 109
UNIT III TESTING OF HYPOTHESIS - PARAMETIRC TESTS 12
Hypothesis testing: one sample and two sample tests for means and proportions of large
samples (z-test), one sample and two sample tests for means of small samples (t-test),
difference in two population means for large samples (z test) and small samples :assuming
population standard deviation to be equal and unequal (t test) – Paired t test – F-test for two
sample standard deviations. ANOVA- one and two way.

UNIT IV NON-PARAMETRIC TESTS 12

Chi-square test for single sample standard deviation. Chi-square tests for independence and
homogeneity of attributes and goodness of fit. Kolmogorov-Smirnov – test for goodness of fit.
Sign test for paired data, preferences and median- One sample run test - Mann – Whitney U
test and Kruskal Wallis test.

UNIT V CORRELATION AND REGRESSION 12

Correlation – Coefficient of Determination – Rank Correlation – Regression – Types of
regression - Estimation of Regression line – Method of Least Squares – Standard Error of
estimate.
TOTAL: 60 PERIODS

OUTCOMES:
CO1: To understand, develop and apply the problem solving techniques to calculate
probabilities.
CO2: To understand and apply estimation procedures on various scenarios.
CO3: To formulate, analyze and test hypotheses on various scenarios.
CO4: To applynon parametric tests for hypotheses testing.
CO5: To evaluate the relationship between variables.

CO PO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 3 1 2 1
CO 2 3 3 1 2 1
CO 3 3 3 1 2 1
CO 4 3 3 1 2 1
CO 5 3 3 1 2 1
Avg

REFERENCES:

1. Richard I. Levin, David S. Rubin, Masood H.Siddiqui, Sanjay Rastogi, Statistics for
Management, Pearson Education, 8th Edition, 2017.
2. Prem. S. Mann, Introductory Statistics, Wiley Publications, 9thEdition, 2018.
3. T N Srivastava and Shailaja Rego, Statistics for Management, Tata McGraw Hill, 3 rd
Edition 2017.
4. Ken Black, Sanjeet Singh, Business Statistics, 7th Edition, An Indian Adaptation, 10th
Edition, Wiley India Edition, 2022.
5. Peter Bruce, Andrew Bruce, Peter Gedeck, Statistics for Data Scientists, O’Reily, 2nd
Edition, 2020.
6. Mehmet Mehmetoglu and Matthias Mittner, Applied Statistics using R, Sage Publishing,
2022.
7. N. D. Vohra, Business Statistics: Text and Problems with Introduction to Business
Analytics, 2nd edition, Tata McGraw Hill, 2021

Page 14 of 109
BA3103 MARKETING MANAGEMENT LTPC
4004

COURSE OBJECTIVE
 To give insight into Marketing Strategies ,Mix and buying behaviour of consumer and
industry.

UNIT I INTRODUCTION 12
Marketing Management Philosophies – What is marketing- The concepts of marketing-
Marketing and Services – Digital Marketing – Social Media Marketing – Current marketing
challenges; Rural Marketing – E-Rural Marketing – International Marketing – Industrial
Marketing.

UNIT II STRATEGIC MARKETING 12

Marketing Management Process – Analysis of Marketing opportunities, Selecting Target
Consumers, developing Marketing Mix Analysis of Macro and Micro environment Marketing
Research as an Aid to Marketing, Marketing Research Process – Sales Forecasting –
Techniques. Marketing Tactics, The Mix Service and Retail Marketing

UNIT III MIS 12

Marketing Information Systems- Customer Relationship Management (CRM) Customer
Engagement Marketing – Sales force Automation- Marketing Analytics.

UNIT IV BUYER BEHAVIOUR 12

Factors Influencing Consumer Behaviour – Buying situation– Buying Decision Process –
Industrial Buyer Behaviour. Market Segmentation : Targeting and Positioning – Competitive
Marketing Strategies. Customer Life Cycle – Customer Life time Value, Product Portfolio
Management.

UNIT V PRODUCT POLICIES 12

Consumer and Industrial Product Decisions, Branding, Packaging and Labelling – New
Product Development and Product Life Cycle Strategies, Pricing – Pricing Strategies and
approaches, Promotion Decisions: Promotion Mix – Integrated Marketing Communication –
Advertising and Sales Promotion - Sales Force Decisions, Selection, Training, Compensation
and Control – Publicity and Personal Selling – Distribution Management – Channel
Management: Selection, Co-operation and Conflict Management – Vertical, Horizontal and
Multi-channel Systems Consumer Protection – Awareness of Consumer Rights in the Market
Place.
TOTAL: 60 PERIODS

COURSE OUTCOMES
CO1: On completion of this course, students will;
CO2: Learn the fundamental principles of marketing, marketing concepts and ideas.
analyse the organization’s marketing strategy and marketing environment. Familiar
with marketing research with forecasting techniques.
CO3: Teach the buyer behavior and market segmentation and competitive marketing
strategies.
CO4: Analysestrategically about branding, pricing and marketing issues.
CO5: Evaluate with Promotion decisions along with awareness on Consumer Rights in the
Market Place.

Page 15 of 109
CO PO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 1 1 1 3 2 2 2 2
CO 2 3 3 3 2 1 1 2 3
CO 3 3 3 1 3 1 2 2 3
CO 4 3 3 3 1 2 3 3 3
CO 5 3 3 2 3 2 2 3 3

Reading List
1. https://ocw.mit.edu/courses/sloan-school-of-management/15-810-marketing-
management-fall-2010/lecture-notes/
2. https://cpbucket.fiu.edu/mar3023vd1131/syllabus.htm
3. https://www.ama.org/ama-academic-journals/" \t "_blank
4. https://www.emerald.com/insight/publication/issn/0736-3761" \t "_blank

References Books
1. Pillai & Baghawathy, Marketing Management, S.Chand , 2010.
2. Gupta Prachi, Aggarwal Ashita , et al., Marketing Management: Indian Cases, 1 st
Edition, 2017
3. G.Shainesh Philip Kotler, et..al., Marketing Management; Indian Case Studies
included, 16th Edition, Pearson, 2022
4. https://www.amazon.in/Warren-J
Keegan/e/B001ILHKJY?ref=sr_ntt_srch_lnk_2&qid=1656309878&sr=1-2, Global
Marketing Management, 8thEdition, Pearson, 2017
5. Mullins, Marketing Management: A Strategic Decision Making
th
Approach,7 Edition,McGraw-Hill,2010.
6. Philip Kotler and https://www.amazon.in/s/ref=dp_byline_sr_book_2?ie=UTF8&field-
author=Keven+Lane+Keller&search-alias=stripbooks, Marketing Management, 15th
Edition, Pearson, 2015

BA3104 ACCOUNTING FOR MANAGERS L T P C

3 1 0 4
OBJECTIVE:
 Acquire a reasonable knowledge in accounts analysis and evaluate financial
statements

UNIT I FINANCIAL ACCOUNTING 12

Financial Accounting– Meaning – Objectives – Functions. Branches of Accounting: Financial,
Cost and Management Accounting – Generally Accepted Accounting Principles. Journal,
Ledger and Trial Balance - Preparation of Final Accounts: Trading, Profit and Loss Account
and Balance Sheet- Reading the financial statements; International Accounting Standards -
IFRS

UNIT II FINANCIAL STATEMENTS ANALYSIS 12

Techniques of Financial Statement Analysis - Common Size and Comparative Financial
Statements - Trend Analysis. Financial Ratio Analysis, Interpretation of ratios for financial
decisions - DuPont Ratios – Fund Flow Analysis – Statement of Changes in Working Capital
– Preparation of Funds Flow Statement - Cash Flow Statement Analysis.

UNIT III MARGINAL COSTING 12

Marginal Costing – definition - Profit Planning – Cost, Volume, Profit Analysis – Break Even
Analysis – Contribution, P/V Ratio, Margin of Safety - Decision-making problems –Key Factor
Analysis - Make or Buy decisions - Determination of sales mix - Exploring new markets - Add
or drop products - Expand or contract – Export decision.

Page 16 of 109
UNIT IV BUDGETARY CONTROL AND VARIANCE ANALYSIS 12
Budget, Budgeting and Budgetary Control – Types of Budgets – Preparation of Sales,
Production, Cash Flow, Fixed and Flexible budget, Master Budget – Zero Base Budgeting.
Standard Costing and Variance Analysis – Reporting to Management

UNIT V COST ACCOUNTING 12

Cost Accounting: Meaning – Objectives – Elements of Cost – Cost Sheet – Classification of
costs – Cost Unit and Cost Centre – Methods of Costing – Techniques of Costing. Uses of
Accounting information in Managerial Decision-making. Accounting Standards and
Accounting Disclosure Practices in India; Exposure to Practical knowledge of using
Accounting Software – Open Source
TOTAL: 60 PERIODS
COURSE OUTCOMES:
CO1:Understand the fundamentals of financial, cost and management accounting.
CO2:Understand and construct financial statements.
CO3:Analyse financial statements using tools and techniques.
CO4:Apply the Marginal costing techniques for techniques for decision making.
CO5:Apply budgetary control and Variance analysis and prepare reports to facilitate
managerial decisions.
CO6:Apply cost accounting techniques and understand the accounting disclosure practices
in India.

CO PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 2
CO 2 3 3 3 3 2
CO 3 3 3 3 3 2
CO 4 3 3 3 3
CO 5 3 3 3 3
CO 6 3 3 3 3 2 2
READING LIST
1. http://files.rajeshindukuristudyplace.webnode.com/200000014-
9621c971b8/%20accounting%20%20for%20%20managers.pdf
2. http://shodhganga.inflibnet.ac.in/bitstream/10603/70588/9/09_chapter%201.pdf
3. http://educ.jmu.edu/~drakepp/principles/module6/capbudtech.pdf
4. https://www.researchgate.net/publication/313477460_CONCEPT_OF_WORKING_C
APITAL_MANAGEMENT

REFERENCES:
1. M.Y. Khan & P.K. Jain, Management Accounting, McGraw Hill, 8th edition, 2021.
2. Charles T. Horngren, Gary L.Sundem, David Burgstahler, Jeff Schatzberg,
Introduction to Management Accounting, PHI Learning, 16th edition, 2014.
3. Gupta, A., Financial Accounting for Management: An Analytical Perspective, 5th
Edition, Pearson, 2016
4. Nalayiram Subramanian, Contemporary Financial Accounting and reporting for
Management – a holistic perspective- Edn. 1, 2014 published by S. N. Corporate
Management Consultants Private Limited
5. R. Narayanaswamy, Financial Accounting: A Managerial perspective, PHI, 7th edition,
2022.
6. Jan R. Williams, Mark S bettner, Joseph V Carcello, Financial and Managerial
Accounting - The basis for business Decisions, McGraw Hill Education, 19th edition,
2021.
7. Earl K. Stice and James D.Stice, Financial Accounting, Reporting and Analysis, 8th
edition, Cengage Learining, 2015.

Page 17 of 109
 8. N.M. Singhvi, Ruzbeh J.Bodhanwala, Management Accounting – Text and
cases,3rdedition PHI Learning, 2018.
9. Noreen, E., Brewer, P. and Garrison, R., Managerial Accounting for Managers, 13th
Edition, Tata McGraw-Hill Education Pvt. Ltd., 2009.
10. Rustagi,R. P., Management Accounting, 2nd Edition, Taxmann Allied Services Pvt.
Ltd, 2011.

BA3151 MANAGERIAL ECONOMICS L T P C

4 0 0 4

COURSE OBJECTIVE
 To make the Students learn about microeconomic and Macroeconomic implications
in Business Decision.

UNIT I INTRODUCTION 12
Definition of Managerial Economics. Decision Making and the Fundamental Concepts
Affecting Business Decisions – the Incremental Concept, Marginalism, Equi-marginal
Concept, the Time Perspective, Discounting Principle, Opportunity Cost Principle- Micro and
Macro Economics.

UNIT II UTILITY ANALYSIS AND THE DEMAND CURVE 12

Elasticity of Demand - Demand Analysis: Basic Concepts, and tools of analysis for demand
forecasting. Use of Business Indicators: Demand forecasting for consumer, Consumer
Durable and Capital Goods. Input-Output Analysis – Consumer Behavior-Consumer
Equilibrium.

UNIT III THE PRODUCTION FUNCTION 12

Production with One Variable Input – Law of Variable Proportions – Production with Two
Variable Inputs – Production Isoquants – Isocost Lines Estimating Production Functions-
Returns to Scale– Economies Vs Diseconomies of Scale – Cost Concepts – Analysis of cost
– Short and long run costs.Market Structure: Perfect and Imperfect Competition –
Monopoly, Duopoly, Monopolistic Competition – Pricing Methods.

UNIT IV MACRO ECONOMIC VARIABLES 12

National Income- Concepts – Gross Domestic Product, Gross National Product, Net National
Product – Measurement of National Income, Savings, Investment - Business Cycles and
Contracyclical Policies – Role of Economic Policy – Indian Economic Planning.

UNIT V COMMODITY AND MONEY MARKET 12

Demand and Supply of Money – Money Market Equilibrium – Monetary Policy – Inflation –
Deflation – Stagflation-Role of Fiscal Policies- Indian Fiscal Policies - Government Policy
towards Foreign Capital and Foreign Collaborations – Globalization and its Impact. Cashless
economy and digitalized cash transfers; Economic models and its steps; FEMA-GST-
Industrial Policy in India and its effects on growth.
TOTAL: 60 PERIODS
COURSE OUTCOMES:
CO1: Be able to learn the basic concepts of managerial economics that helps the firm in
decision making process.
CO2: Be able to understand about the Basic concepts of Demand, Supply and Equilibrium
and their determinants
CO3: Discover production function and market structure
CO4: Illustratemacroeconomics concepts like National income, Savings and Investment,
Indian Economic Policy and planning
CO5: Possess better knowledge aboutMoney market, Monetary and Fiscal policy, inflation
and deflation, FDI and globalization and Cashless economy and digitalized cash
transfers.

Page 18 of 109
CO PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 3 1 3 1 2 1 2
CO 2 3 2 1 3 2 2 1 3
CO 3 3 3 2 2 2 3 3 3
CO 4 3 3 3 2 1 3 3 2
CO 5 3 3 3 2 1 11,1 3 3
Reading List

1. http://pearsoned.co.in/prc/book/paul-g-keat-managerial-economics-economic-tools-
todays-decision-makers6e-6/9788131733530
2. http://www.onlinevideolecture.com/mba-
programs/kmpetrov/managerial%20economics/?course_id=4207
3. https://www.slideshare.net/dvy92010/nature-and-scope-of-managerial-economics-
76225857
4. The Indian Economic Journal - SAGE Journals

References Books
1. Damodaran, S., Managerial Economics, 2nd Edition, Oxford University Press, 2011.
2. Dwivedi, D.N., Managerial Economics, Vikas Publishing House, 2011.
3. R. L. Varshney , K.L. Maheshwari., Managerial Economics, Sultan Chand & Sons,
2014.
4. William F. Samuelson, Stephen G. Marks, Jay L., Zagorsky., Managerial Economics,
Wiley Publishers, 9th Edition (2021)
5. H. L. Ahuja., Managerial Economics., Atlantic Publishers and distributors(P) Ltd.,
2017.
6. Dominick Salvatore, Managerial Economics: Principles and worldwide applications,
9E Adaptation, Oxford university press, 9th Edition, 2020.

BA3105 LEGAL SYSTEMS IN BUSINESS L T P C

4 0 0 4
COURSE OBJECTIVES
 To create knowledge and understanding on law of contracts
 To describe about sale of goods and Negotiable instrument act
 To have an overall understanding about partnership act and company law.
 To familiarize various labor laws for effective administration of Human Resource of
an organization.
 To provide insights and awareness about consumer protection act, Cyber-crimes,
Intellectual property Rights.

UNIT I THE LAW OF CONTRACTS 12

Definition of Contact Offer and Acceptance – Essential Elements of a Valid Contract: Free
Consent – Competency of Parties – Lawful Consideration –Legality of Object. Void, Voidable,
Unenforceable and Illegal Contracts–Performance of Contracts – Privity of Contracts –
Assignment of Contracts – By Whom Contract must be Performed – Time and Place of
Performance – Performance of Reciprocal Promises – Contracts which need not be
performed, Discharge of Contracts : By Performance, By Agreement, By Impossibility, By
Lapse of Time, By Operation of Law and By Breach of Contracts–Remedies for Breach of
Contracts.

Page 19 of 109
UNIT II SALE OF GOODS ACT 12
Definition of a Sale and a Contract of Sale–Difference between(1)Sale and an Agreement to
Sell (2) Sale and a Contract Form (3) Sale and Bailment (4)Sale and Mortgage of Goods (5)
Sale and Time Purchase Conditions and Warranties –Passing of Property of Goods–Rights of
an Unpaid Seller.
Negotiable Instruments Act: Negotiable Instruments in General: Cheques, Bills of Exchange
and Promissory Notes–Definition and Characteristics

UNIT III PARTNERSHIP ACT 12

Evolution–Definition of Partnership–Difference between Partnership and Joint Family
Business – Kinds of Partnerships – Registration – Rights and Liabilities of Partners –
Dissolution.
Company Law: Evolution of Company Form of Organisation – Companies Separate Legal
Entity – Comparison of Company with Partnership and Joint Hindu Family Business – Kinds
of Companies – Comparison of Private and Public Companies –Formation of Companies–
General Idea About Memorandum and Articles of Association,Prospectus,Statement inlieu of
Prospectus–Management of Companies – General Idea of Management of Companies –
Officers, Meetings – Resolutions –Account and Audit–Winding up of Companies–General Idea
of the Different Modes of Winding Up.

UNIT IV Labour Law 12

Factories Act, Minimum Wages Act,Industrial Disputes Act, Employees Compensation Act,
Payment of Bonus Act 1965. Payment of Gratuity Act 1972. ESI Act, Employees Provident
Fund and Miscellaneous Provisions Act 1952, Maternity Benefits Act, Child labour Abolition
& Regulation Act,1986- Inter-state Migrant Workmen (Regulation of Employment & Conditions
of services) Act 1979- Bonded Labour system (Abolition)Act 1976- Sexual Harassment of
women at Workplace (Prevention, Prohibition & Redressal) Act 2013- Contract Labour
(Regulation and Abolition) Act- Four Labour Codes and Rules-RTI Act 2005.
UNIT V CONSUMER PROTECTION ACT 12
Consumer Protection Act,Competition Act 2002,Cyber Crimes,IT Act 2008 – Intellectual
Property Rights: Types of Intellectual Property – Trademarks Act 1999 –The Copyright Act
1957 –International Copyright Order,1999 –Design Act,2000; UNICITRAL – United Nations
Commission on International Trade Law.
TOTAL: 60 PERIODS
COURSE OUTCOMES
CO1: Have knowledge on understandings on law of contract.
CO2: Know the sale of Goods & Negotiable instrument act.
CO3: Have understandings on partnership and company law
CO4: Have familiarize with various labour laws.
CO5: Possess insights & awareness about consumer protection Act Cyber Crimes, Intellectual
Property Rights.

CO PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 2 2
CO 2 2
CO 3 2 2
CO 4 2 2 2
CO 5 2

Page 20 of 109
READING LIST
1. http://www.legalserviceindia.com/article/
2. http://www.freebookcentre.net/Law/Law-Books.html%202
3. https://www.mooc-list.com/course/business-law-wma
4. https://ilj.law.indiana.edu/" \t "_blank

REFERENCES
1. Kapoor ND., Legal Systems in Business, Edition 2 (2021), Sultan Chand & Sons.
2. Rao, P.M., Mercantile Law, PHI Learning, 2011.
3. Majumdar, A. K. and Kapoor, G.K., Company Law, 15th Edition, Taxmann Publications
Pvt. Ltd., 2012.
4. Majumdar, A. K. and Kapoor, G.K., Company Law and Practice, 17th Edition, Taxmann
Publications Pvt. Ltd., 2012.
5. Intellectual Property Laws, Universal Law Publishing, 2012.
6. Daniel Albuquerque , Legal systems in Business, Oxford University Press India, 2nd
Edition, 2015.

BA3106 INFORMATION SYSTEMS FOR BUSINESS L T P C

4 0 0 4

UNIT I INTRODUCTION 12
Introduction to information system-The management,structure and activities-Information
needs and sources-Types of management decisions and information need.System
classification Elements of system, input,output, process and feedback.

UNIT II TRANSACTION PROCESSING INFORMATION SYSTEM 12

Office Automation System (OAS) - Knowledge workers System(KWS); MIS; Information
system for managers, Intelligence information system –Decision support system-Executive
information systems.

UNIT III FUNCTIONAL MANAGEMENT INFORMATION SYSTEM 12

Production / Operations Information system, Marketing Information Systems, Accounting
Information system, Financial Information system, Human resource Information system.

UNIT IV SYSTEM ANALYSIS AND DESIGN 12

The work of a system analyst- SDLC-System design – AGILE Model – Waterfall Model – Spiral
Model – Iterative and Incremental Model - RAD Model - Requirement analysis-Data flow
diagram, relationship diagram, design- Implementation-Evaluation and maintenance of MIS,
Database System: Overview of Database- Components-advantages and disadvantages of
database; Data Warehousing and Data Mining; Business Intelligence; Artificial Intelligence;
Expert System; Big Data; Cyber Safety and Security- Cryptography; RSA Model of Encryption;
Data Science - Block Chain Technology; E-commerce and E-Business models; IOT - RFID.

UNIT V ENTERPRISE RESOURCE PLANNING (ERP) 12

System,Benefits of the ERP,ERP how different from conventional packages , Need for ERP ,
ERP components , Selection of ERP Package, ERP implementation,Customer Relationship
management. Organisation & Types, Decision Making, Data & information, Characteristics &
Classification of information, Cost & value of information, various channels of information and
MIS; Information system audit and control – E-Governance.
TOTAL: 60 PERIODS

Page 21 of 109
COURSE OUTCOMES
On completion of this course, students will;
CO1: Learn the importance of data and information in managerial decision making.
CO2: Possess on the various IS and the its relevance to Organizational environment.
CO3: Understand the application of IS on the various functions like Accounting, Finance,
Marketing, Operations and HR.
CO4: To study the various models and new technologies.
CO5: Be exposed on the importance of selecting the appropriate ERP and its
implementation.

CO PO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 2 3
CO 2 3 3 3
CO 3 2 3 2 3
CO 4 3 3 2 3
CO 5 3 2 2 3

Reading List
1. Information Systems for Business and Beyond – open textbooks. site.
2. Management Information Systems: Managing the Digital firm – www.textbooks.com
3. Information systems Journal – Wiley Online Library.
4. Information Systems management in Business and development organisations –
Harekrishna Misra – PHI Learning.

References Books
1. Azam,M., ManagementInformationSystem,McGrawHillEducation,2012
2. Laudon,K.,Laudon,J.andDass,R.,ManagementInformationSystems–Managing the Digital
Firm,11thEdition, Pearson,2010.
3. Murdick,R.G.,Ross, J.E. and Claggett, J.R., Information Systems for Modern
Management, 3rd Edition,PHI,2011.
4. O’Brien,J.A.,Morakas, G.M.and Behl, R., Management Information Systems, 9thEdition,
TataMcGraw-Hill Education, 2009.
5. Saunders, C.S. and Pearson, K.E., Managing and Using Information Systems, 3rdEdition,
WileyIndiaPvt.Ltd.,2009.
6. Stair,R. and Reynolds, G.,Information Systems,10thEdition,CengageLearning,2012.

BA3161 SOFT SKILLS I – EXECUTIVE COMMUNICATION L T P C

0 0 4 2
OBJECTIVES:
 To help the students to acquire some of the necessary skills to handle day-to-day
managerial responsibilities, such as - making speeches, controlling one-to-one
communication, enriching group activities and processes, giving effective
presentations, writing letters, memos, minutes, reports and advertising, and
maintaining one’s poise in private and in public.

UNIT I INTRODUCTION AND TYPES OF BUSINESS COMMUNICATION

Introduction to Business Communication: Principles of effective communication, Target
group profile, Barriers of Communication, Reading Skills, Listening, Feedback. - Principles
of Nonverbal Communication: Professional dressing and body language. Role Playing,
Debates and Quiz. - Group communication: Meetings, group discussions. - Other Aspects
of Communication: Cross Cultural Dimensions of Business Communication Technology
and Communication,

Page 22 of 109
UNIT II BUSINESS COMMUNICATION WRITING MODELS AND TOOLS
Business letters, Routine letters, Bad news and persuasion letters, sales letters, collection
letters, , Resume/CV, job application letters, proposals. Internal communication through
Email - notices, circulars, memos, agenda and minutes, Exercises on Corporate Writing,
Executive Summary of Documents, Creative Writing, Poster Making, Framing
Advertisements, Slogans, Captions.

UNIT III EFFECTIVE PRESENTATIONS

Principles of Effective Presentations, Principles governing the use of audiovisual media.
Types of managerial speeches - Presentations and Extempore - speech of introduction,
speech of thanks, occasional speech, theme speech.

UNIT IV INTERVIEW SKILLS

Mastering the art of giving interviews in - selection or placement interviews, discipline
interviews, appraisal interviews, exit interviews, web /video conferencing, tele-meeting.

UNIT V REPORT WRITING

Objectives of report, types of report, Report Planning, Types of Reports, Developing an
outline, Nature of Headings, Ordering of Points, Logical Sequencing, Graphs, Charts,
Executive Summary, List of Illustration, Report Writing.

Note: The emphasis of the entire subject should be on practical aspects.

Practical: Module 1-This module introduces both written and spoken communication
skills to students to build their confidence in delivering clear and logical messages to their
audience. They will develop written communication skills through crafting business
messages such as business letters, emails, and meeting minutes. In addition, students will
work through presentations and simulated meetings to refine their spoken communication
skills, discussion techniques and people skills.

Practical - Module 2-This module builds on the foundation of Business Communication 1

and creates opportunities for students to strengthen their oral and written communication.
Students will be required to enhance their presentation skills through impromptu speeches.
Students will also learn how to prepare a formal business report. Job hunting and
employment skills will be introduced to prepare students for a positive start to their careers.
Students will be taught to write application letters and resumes. Additionally, students will
learn job interview techniques through role-plays and simulations

Practical - Module 3-This practical module aims to help students be persuasive in the
business world. Students will learn listening and data gathering skills to better understand
their target audience’s needs and requirements and persuasive skills to convince the
audience to accept a new policy/suggestion/product through role-playing a boardroom
presentation. Students will also be taught business networking skills including
conversation techniques, dining etiquette and personal branding through role-plays and
simulations.
TOTAL : 60 PERIODS
OUTCOMES :
CO1: Develop good managerial communication skills
CO2: Ability to excel in different forms of written communication required in a business
context
CO3: Develop good presentation skills
CO4: In-depth understanding of interview skills
CO5: Ability to prepare Business reports

Page 23 of 109
CO PO MAPPING
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
CO1 3 2 3 3 2 2 1 3 3 1 1 1
CO2 2 3 3 2 2 1 1 3 3 2 2 2
CO3 3 2 1 2 2 2 3 1 2 1 2 1
CO4 3 1 2 3 2 1 1 3 2 1 2 2
CO5 3 1 2 3 2 1 1 1 2 2 1 1
Reading List :
1. www.businesscommunicationskills.com
2. www.kcitraining.com
3. www.mindtools.com
4. www.businesscmmunication.org

REFERENCES :
1. Rajendra Pal, J.S. Korlahalli ,Essentials of Business Communication by, Sultan
Chand & Sons, 13th Edition
2. Meenakshi Raman, Prakash Singh ,Business Communication by, Oxford, 2 nd
edition,2012
3. Raymond V. Lesikar, Flatley, Basic Business Communication Skills for Empowering
the Internet Generation by, M.E., TMGH , New Delhi , 10 th edition, 2004
4. Ludlow R , Panton ,The Essence of Effective Communications , Prentice Hall of India
Pvt. Ltd. 2, 1995
5. C. S. Rayadu , Communication by, HPH, 2015
6. R. C. Sharma , Krishna Mohan ,Business Correspondence & Report Writing , Tata
McGraw Hill, 5th Edition, 2017
7. Malcolm Goodale , Developing Communication Skills, 2nd Edition Professional
Presentations, Cambridge University Press
8. Supplementary Reading Material Business Communication - Harvard Business
Essentials Series, HBS Press
9. Adair,J , Effective Communication. , Pan Macmillan Excellence in Business
Communication by Thill, J. V. &Bovee, G. L, McGraw Hill, New York. Business
Communications: From Process to Product by Bowman, J.P. &Branchaw, P.P.,
Dryden Press, Chicago

BA3201 APPLIED OPERATIONS RESEARCH L T P C

3 1 0 4
COURSE OBJECTIVE:
 Understand, Formulate and Apply decision making models under conditions of
certainty, risk and uncertainty.

UNIT I LINEAR PROGRAMMING 12

Introduction to Operations research: Models and applications in functional areas of

management. Linear Programming: Formulation, Maximization & Minimization Cases,
Graphical and Simplex (Primal, Penalty and Dual Simplex methods. Applications of Sensitivity
Analysis

UNIT II TRANSPORTATION AND ASSIGNMENT MODELS 12

Transportation Models (Minimising and Maximising Problems) – Balanced and unbalanced
Problems – Initial Basic feasible solution by N-W Corner Rule, Least cost and
Vogel‟sApproximation Methods. Check for optimality. Solution by MODI / Stepping Stone
method. Case of Degeneracy. Transhipment Models.
Assignment Models (Minimising and Maximising Problems) – Balanced and Unbalanced
Problems. Solution by Hungarian and Branch and Bound Algorithms. Travelling Salesman
problem. Crew Assignment Models.

Page 24 of 109
UNIT III GAME THEORY AND INTEGER PROGRAMMING 12
Game Theory-Two-person Zero sum games-Saddle point, Dominance Rule, Convex Linear
Combination (Averages), methods of matrices, graphical and LP solutions.
Integer programming: Branch & Bound and Gomory’s cutting plane algorithms for 2 variables
and 2 and more variable cases

UNIT IV REPLACEMENT & NETWORKING MODELS 12

Replacement Models - Individuals replacement Models (With and without time value of money)
– Group Replacement Models. Networking – Programme Evaluation and Review Technique
(PERT) and Critical Path Method (CPM) for Project Scheduling- Crashing – Resource
allocation and Resource Scheduling.

UNIT V INVENTORY, SIMULATION & JOB SEQUENCING MODELS 12

Deterministic Inventory Models – EOQ and EBQ Models (With and without shortages),
Quantity Discount Models. Monte Carlo Simulation application in decisions.
Job Sequencing algorithm (Johnson') - n jobs thro' 2 machines, n jobs thro' 3 machines and n
jobs thro' m machines.

TOTAL : 60 PERIODS

COURSE OUTCOMES:
CO1: Formulate, relate and apply the linear programming techniques to decision making.
CO2: Solve, appraise and demonstrate an understanding of adopting transportation and
assignment models for optimization.
CO3: Compare, evaluate and choose the appropriate decision strategies using game theory
and using integer programming models
CO4: Recall, relate, analyse and predict the replacement period of large and small items and
adapt PERT and CPM techniques in forecasting project durations and resources.
CO5: Demonstrate an understanding to solve and estimate the optimum inventory
parameters, the Job Sequencing process and apply simulation to decision making

CO PO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 3 1 1 3 1 1
CO 2 3 3 1 1 1 2 3
CO 3 3 3 1 3 3 1 1
CO 4 3 3 1 3 3 2 2
CO 5 3 3 1 3 1 3 2
Avg. 3 3 1 2.2 2.2 1.8 1.8
Supplementary Reading List

1. http://www.cbom.atozmath.com
2. https://www.journals.elsevier.com/operations-research-perspectives" \t "_blank

REFERENCES:
1. Paneerselvam R., Operations Research, Prentice Hall of India, Third Edition,
2023.
2. Hamdy A Taha, Operations Research – An Introduction to Analytics, Ai and Ml,
Pearson India, 2022
3. Anderson,D.R.,Sweeney,D.J.,Williams,T.A.andMartin,K.,AnIntroduction
toManagementScience:QuantitativeApproachtoDecisionMaking,14thEdition
Paperback – 1, Cengage Learning India Pvt. Ltd., 2019
4. Gupta P.K., Hira D.S. and Kamboj A., ,Introduction to Operations Research,
S.Chand, 2014
5. Hiller,F.,Liebermann,NagandBasu,IntroductiontoOperationsResearch,11thEdition
Paperback, TataMcGraw-Hill Publishing Co.Ltd., 2021

Page 25 of 109
BA3202 HUMAN RESOURCE MANAGEMENT LTPC
4004
OBJECTIVES:

 To provide knowledge about management issues related to staffing, training,

performance, compensation, human factors consideration and compliance with human
resource requirements.
UNIT I INTRODUCTION 12
Introduction of Human Resource Management: Importance of Human Resources, Definition
and Objectives of Human Resources Management, Qualities of a good HR manager –
Evolution and growth of Human Resource Management in India. Functions of Human
Resource Management. Strategic Human Resource Management (SHRM).Human Resource
Policies: Need, type and scope, Human Resource Accounting and Audit- Gig Economy.

UNIT II HUMAN RESOURCE PLANNING (HRP) 12

Human Resources Planning: Long and Short term planning, Job Analysis, Skills inventory,
Job Description, Job Specification and Succession Planning, Strategic Human Resource
Planning. Recruitment and selection: Purposes, types and methods of recruitment and
selection, Relative merits and demerits of the different methods, Recruitment and Social
Media. Placement, Induction, Transfers, Promotions, Dismissal, Resignation, Exit Interviews,
Reduction of attrition rate- Attrition and retention management.

UNIT III TRAINING, DEVELOPMENT & CAREER MANAGEMENT 12

Importance and benefits of Training and Development, Types of Training Methods, Executive
Development Programs, Concept and process of Career Management; Competency mapping,
Knowledge Management & Talent Management.

UNIT IV PERFORMANCE MANAGEMENT 12

Importance, process and Methods: Ranking, rating scales, critical incident method, Removing
subjectivity from evaluation, MBO as a method of appraisal, Performance Feedback, Online
PMS. Human Resource Information System; International Human Resource Management;
Cross cultural diversity management; Hybrid work culture; work-life balance; Quality of work-
life; HR Analytics.

UNIT V COMPENSATION MANAGEMENT 12

Wage and Salary Administration: Job Evaluation, Calculation of Wage, Salary, Prerequisites,
Compensation Packages, Cost of Living Index and Calculation of Dearness Allowance,
Rewards and Incentives; ESOP-Financial and non-financial incentives, Productivity linked
Bonus, Compensation Criteria, Rewards and Recognition
TOTAL: 60 PERIODS
COURSE OUTCOMES
On completion of this course, students will;
CO1: Gain an understanding of HRM policies and importance.
CO2: Implement appropriate HRP in workplace.
CO3: Apply feasible Training method and manage career progressions.
CO4: Demonstrate managing performance of human resources.
CO5: Design and justify compensation framework.

CO PO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 2
CO 2 2
CO 3 3 3 2
CO 4 2 2
CO 5 2 2 2

Page 26 of 109
READING LIST
1. https://businessjargons.com/performance-management.html
2. https://www.hr-guide.com/data/G400.htm
3. https://www.managementstudyguide.com/training-development-hr-function.htm
4. https://www.tandfonline.com/toc/rijh20/current" \t "_blank

REFERENCES
1. Ashwathappa,K.,HumanResourceManagement,9thEdition,TataMcGraw-HillEducation
Pvt.Ltd.,2021.
2. Ivanecevich, J.M., Human Resource Management, 12th Edition, Tata McGraw-Hill
Education Pvt.Ltd.,2020.
3. Gary Dessler & Biju Varrkey,Human Resource Management,16thEdition, Pearson
India Pvt.Ltd.,2020.
4. DeCenzo,D.A., Robbins S.P., Susan L Verhulst,Human Resource
th
Management,14 Edition,Wiley India Pvt.Ltd., 2021.
5. Leigh Thompson, Making the team, A guide for Managers, Pearson, 6thEdition 2019.
6. Gary Dessler, Fundamentals of Human Resource Management, Pearson, 4thEdition
2017.
7. Gupta CB, Human Resource Management,Text and Cases, Sultan Chand &
Sons,2023.

BA3203 RESEARCH METHODS IN BUSINESS L T P C

4 0 0 4

COURSE OBJECTIVE
 Students could undertake a systematic outlook towards business and social problems
for the purpose of objective decision making, and to solve it.

UNIT I INTRODUCTION 12
Business Research – Definition and Significance –concepts-constructs – variables –
definitions-Theory and Model building - Types of Research - the research process – Research
questions / Problems – Research objectives – Research hypotheses – characteristics –
Research proposals – types – format of research proposal.

UNIT II RESEARCH DESIGN AND DATA COLLECTION 12

Research design – Definition – types of research design, Types of data – Primary Vs
Secondary data – Methods of primary data collection – Survey, Observation, Interview –
Construction of questionnaire /instrument – Validity and reliability testing - Sampling plan –
Sample size – determinants of optimal sample size – sampling techniques – Sampling
methods.

UNIT III EXPERIMENTS 12

Experimentation – purpose and principles of experimentation - Evaluation of experimentation
– conducting an experiment – validity and reliability in experimentation – experimental
research design – factor and levels- Overview of factorial design and Taguchi techniques.

UNIT IV DATA PREPARATION AND ANALYSIS 12

Data Preparation – editing – Coding –Data entry – Validity of data – Qualitative Vs Quantitative
data analyses – Applications of Bivariate and Multivariate statistical techniques, Factor
analysis, Discriminant analysis, Cluster analysis, Multiple regression and Correlation,
Multidimensional scaling – Conjoint Analysis – Application of statistical software for data
analysis.

Page 27 of 109
UNIT V REPORT DESIGN, WRITING AND ETHICS IN BUSINESS RESEARCH 12
Research report –Types – Contents of report – need for executive summary – chapterization
– contents of chapter – report writing – the role of audience – readability – comprehension –
tone – final proof – ethics in research – Subjectivity and Objectivity in research- Ethical
treatment of participants – informed consent- ethics and sponsor – ethics and report writing –
plagiarism – Plagiarism guidelines – COPE guidelines.
TOTAL: 60 PERIODS
OUTCOMES :
CO1 Students understand and appreciate scientific inquiry, formulate a research Problem and
write research proposals.
CO2 The students would be able to design a research and devise measurement tools and
select research participants.
CO3 Students understand and design an experimental study.
CO4 Students would analyze data and find solutions to the problems.
CO5 Students would develop knowledge on ethics in research and would write Research
reports.
CO PO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 2 3 2 2 2 2
CO 2 3 2 2 2 2 1 1
CO 3 3 3 2 1 3 1 1
CO 4 3 3 3 2 1 1
CO 5 3 3 2 2 2 1 1
Avg

REFERENCES :
1. Donald R. Cooper, Pamela S. Schindler and J K Sharma, Business Research methods,
12th Edition, Tata Mc Graw Hill, New Delhi, 2018.
2. Bill Harley, Emma Bell, and Alan Bryman, Business Research methods, International
Edition, Oxford University Press, 2020.
3. K. SriNagesh, Principles of Experimental Research, 1st edition, 2005, Elsevier
Publications.
4. Uma Sekaran and Roger Bougie, Adapted by Mala Srivatsava, Research methods for
Business, 8th Edition, An Indian Adaptation, Wiley India, New Delhi, 2021.
5. Pamela S. Schindler, Business Research methods, 13th Edition, Tata Mc Graw Hill, New
Delhi, 2021.
6. William G Zikmund, Barry J Babin, Jon C.Carr, AtanuAdhikari,Mitch Griffin, Business
Research methods, A South Asian Perspective, 9th Edition, Cengage Learning, New
Delhi, 2016.
7. Douglas C Montgomery, Design and Analysis of experiments, Wiley , 8th Edition, 2013.

BA3251 OPERATIONS MANAGEMENT L T PC

3 1 0 4
OBJECTIVE:
 To provide an introduction to the field of operations management and explain the
concepts, strategies, tools, and techniques for managing the transformation process
that can lead to competitive advantage.

UNIT I INTRODUCTION 12
Operations Management- Nature, Scope, Historical Development, Functions- Long term Vs
Short term issues- A Systems Perspective- Challenges- Manufacturing Trends in India-
Operations Strategy – Strategic fit, framework - Production Design and Process Planning-
Types of Production Processes- Plant Capacity-Capacity Planning- Make or Buy Decisions

Page 28 of 109
UNIT II FACILITY DESIGN 12
Plant Location- Factors to be considered in Plant Location- Location Analysis Techniques-
Choice of General Region, Particular community and Site- Multiple Plant Location Decision-
Plant Location Trends. Layout of Manufacturing Facilities: Principles of a Good Layout- Layout
Factors- Basic Types of Layout- Planning tools and techniques. Principles of Materials
Handling- Materials Handling Equipment - Role of Ergonomics in Job Design.

UNIT III DESIGN OF WORK SYSTEMS 12

Product Design - Criteria, Approaches. Product development process. Process design and
analysis - Work Study-Objectives- Procedure- Method Study and Motion Study- Work
Measurement-Time Study-Performance Rating- Allowance Factors- Standard Time- Work
Sampling Techniques- Job Sequencing and Scheduling.

UNIT IV PLANNING AND INVENTORY CONTROL 12

Operations planning – Aggregate Planning- Master Production Schedule, Material
Requirements Planning.Basic Inventory Models- Economic Order Quantity- Economic Batch
Quantity- Reorder Point-Safety Stock- Inventory Costs-Classification and Codification of
Stock- ABC Classification-Materials. Supply Chain Management.

UNIT V QUALITY MANAGEMENT 12

Definitions of quality-The Quality revolution-Quality gurus; TQM philosophies - Quality
Management tools, certification and awards- Quality Control: Acceptance Sampling- The
Operating Characteristic Curve- Control Charts for Variables and Attributes; Quality Circles
Lean Management – philosophy- continuous improvement -Six sigma
TOTAL: 60 PERIODS

OUTCOMES:
CO1: Understand the concepts of production and its design, capacity planning and make
or buy decisions and apply and adapt the concepts in managing operations.
CO2: Understand and apply location models to complex plant location decisions and
choose among the different types of layout by applying layout planning tools.
CO3: Understand the different approaches, analyze, design and develop the work system.
CO4: Understand, apply and evaluate the various inventory models and choose the best
inventory control policy.
CO5: Understand the quality management principles, apply the quality tools and develop a
quality management system.

CO PO MAPPING

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

CO1 3 3 1 1 3 2
CO2 3 3 2 1 2 3 2
CO3 3 3 1 2 3 2 2
CO4 3 3 1 1 3 2
CO5 2 3 1 1 2 3 2 3
Ave. 2.8 3 0.6 1 1.6 3 2 1

READING LIST:
1. International Journal of Operations & Production Management – Emerald Insight
2. Journal of Operations Management – Wiley Online Library

REFERENCES:
1. Richard B. Chase, Ravi Shankar, F. Robert Jacobs, Operations and Supply Chain
Management, McGraw Hill Education, 15th Edition (SIE), 2018.
2. Aswathappa K and Shridhara Bhat K, Production and Operations Management, 2nd
Edition, Himalaya Publishing House, 2021.

Page 29 of 109
 3. Mahadevan B, Operations Management Theory and Practice, 3rd Edition, Pearson
Education, 2015.
4. Russel and Taylor, Operations and Supply Chain Management, 8th Edition, Wiley,
2021.
5. William J Stevenson, Operations Management, 14th Edition, McGraw Hill, 2021.
6. Prof. K C Jain, Production and Operations Management, 1st Edition, Wiley, 2022.

BA3204 FINANCIAL MANAGEMENT L T PC

3 1 04
OBJECTIVES:
Facilitate student
 Understand the operational nuances of a Finance Manager.
 Comprehend the technique of making decisions related to finance functions.

UNIT I INTRODUCTION TO FINANCIAL MANAGEMENT 12

Introduction - Financial Management – Definition, Scope and Objectives, Objectives of
Financial Management -Major financial decisions – Profit maximization and Wealth
maximization – Functions and Role of Finance Manager.
Long term Sources of Finance – Shares, Debentures, Preferred stock, Debt, Retained
earnings, Lease, Hire Purchase, Venture Capital financing, Private Equity. Time Value of
Money – Concept of Risk and Return – single asset and of a portfolio.

UNIT II INVESTMENT DECISIONS 12

Capital Budgeting: Principles, process and techniques - Evaluation Techniques: Payback
Period, Accounting Rate of Return, Net Present Value, Internal Rate of Return, Profitability
Index - Comparison of DCF techniques. Risk Analysis in Capital Budgeting – Techniques –
CE method, RAD method, Decision-tree analysis.

UNIT III FINANCING DECISION I 12

Cost of Capital - Cost of specific sources of capital – Cost of Equity capital – Cost of Debt –
Cost of Preference – Cost of Retained earnings – Weighted AverageCost of Capital.
Leverages - Operating and Financial leverage – measurement of leverages – Degree of
Operating, Financial leverage, Combined leverage - EBIT – EPS Analysis- Indifference point.

UNIT IV FINANCING DECISION II AND DIVIDEND DECISION 12

Capital structure – Factors affecting Capital structure – Optimal Capital Structure – Capital
Structure Theories – Net Income Approach, Net Operating Income Approach, MM Approach,
Traditional Approach.
Dividend and Dividend Policy –Meaning, classification and sources for dividends – Dividend
Policy in general - Determinants of dividend policy – Types of dividend policies.

UNIT V WORKING CAPITAL MANAGEMENT 12

Working Capital Management –Definition and Objectives – Working Capital Policies – Factors
affecting working capital requirements – Forecasting working capital - Receivables
Management - Inventory management – Cash management - Working capital finance (short-
term sources) – Implications of various Committee Reports.
TOTAL: 60 PERIODS

COURSE OUTCOMES:
CO1: Understand the concepts of financial management and recognize the time value of
money and long-term sources of finance
CO2: Apply the capital budgeting techniques for investment decision-making
CO3: Apply the techniques of calculating specific and weighted average cost of capital and
leverage analysis
CO4: Understand the decision of capital structure and distribution of dividend

Page 30 of 109
CO5: Understand the concept of Working Capital and estimate working capital for the
future.
CO6: Analyse the financial information and take the important financial decisions

CO PO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 2 2
CO 2 2 3 2 2
CO 3 2 3
CO 4 2 3
CO 5 2 2 3 2
CO 6 2 2 3 2 2

READING LIST:
1. https://accountingexplained.com/managerial/capital-budgeting/
2. http://www.studyfinance.com/lessons/workcap
3. Journal of International Financial Management & Accounting
4. The Management Accountant Journal - icmai-rnj.in
REFERENCES:
1. I M. Pandey Financial Management, Pearson, 12th edition, 2021
2. James C. Vanhorne –Fundamentals of Financial Management– Pearson, 13th Edition,
2015.
3. Prasanna Chandra, Financial Management, McGraw Hill Education, 11th edition 2023.
4. Brigham, Ehrhardt, Financial Management Theory and Practice, Cengage Learning,
15th edition, 2017.
5. M.Y. Khan and P.K.Jain. Financial management, Text, Problems and cases Tata
McGraw Hill, 8th edition, 2018
6. S.N.Maheswari, Finanacial Management, Sulthan Chand & Sons, 15th Edition, 2019
7. Brigham, E.F. and Ehrhardt, M.C., Financial Management: Theory and Practice, 14th
Edition, 2015
8. AswathDamodaran, Corporate Finance Theory and practice, John Wiley & Sons, 2011

BA3205 ENTREPRENEURSHIP DEVELOPMENT LTPC

3 003
OBJECTIVES:
 To equip and develop the learners entrepreneurial skills and qualities essential to
undertake business.

UNIT I INTRODUCTION 9
The Entrepreneur – Definition – Characteristics of Successful entrepreneur. Entrepreneurial
scene in India; MSME; Analysis of entrepreneurial growth in different communities – Case
histories of successful entrepreneurs. Similarities and Distinguish between Entrepreneur and
Intrapreneur.

UNIT II INNOVATION IN BUSINESS 9

Types of Innovation – Creating and Identifying Opportunities for Innovation – Design Thinking-
The Technological Innovation Process – Creating New Technological Innovation and
Intrapreneurship – Licensing – Patent Rights – Innovation in Indian Firms.

UNIT III NEW VENTURE CREATION 9

Identifying Opportunities for New Venture Creation: Environment Scanning – Generation of
New Ideas for Products and Services. Creating, Shaping, Recognition, Seizing and Screening
of Opportunities. Feasibility Analysis: Technical Feasibility of Products and Services –
Marketing Feasibility: Marketing Methods – Pricing Policy and Distribution Channels.

Page 31 of 109
UNIT IV BUSINESS PLAN PREPARATION 9
Benefits of a Business Plan – Elements of the Business Plan – Developing a Business Plan –
Guidelines for preparing a Business Plan – Format and Presentation; Start-ups and e-
commerce Start-ups. Business Model Canvas.

UNIT V FINANCING THE NEW VENTURE 9

Capital structure and working capital Management: Financial appraisal of new project, Role of
Banks – Credit appraisal by banks. Institutional Finance to Small Industries – Incentives –
Institutional Arrangement and Encouragement of Entrepreneurship.

TOTAL: 45 PERIODS

COURSE OUTCOMES
On completion of this course, students will;
CO1: Be able to know about growth of entrepreneurship in India.
CO2: Gain knowledge on innovation, its types, role of technology in innovation, patents and
licensing.
CO3: Obtain knowledge on new venture creation.
CO4: Be able to prepare a business plan.
CO5: Gian knowledge on various types of financing available for new ventures.

CO PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 3
CO 2 3 2
CO 3 2 3
CO 4 3 2
CO 5 3 3

READING LIST
1. http://www.jimssouthdelhi.com/sm/BBA6/ED.pdf
2. http://www.cengage.com/highered
3. https://roadmapresearch.com/entrepreneurship-beyond-curriculum
4. The International Journal of Entrepreneurship and Innovation

REFERENCES BOOKS
1. Reddy, N., Entrepreneurship: Text and Cases, Cengage Learning, 2010.
2. Roy, R., Entrepreneurship, 2nd Edition, Oxford University Press, 2011.
3. R.D.Hisrich, Entrepreneurship, 11th Edition,Tata McGraw Hill, New Delhi, 2020.
4. Bessant, J., and Tidd, J., Innovation and Entrepreneurship, 2nd Edition, John
Wiley & Sons, 2011.
5. Desai, V., Small Scale Industries and Entrepreneurship, Himalaya Publishing
House, 2018.
6. Entrepreneurship: Successfully Launching New Ventures, Global Edition, 6th
Edition Bruce R. Barringer, Texas A & amp; M University, R. Duane Ireland,
©2018 |Pearson.
7. CB Gupta Entrepreneurship – Text and Cases, Sultan Chand & Sons, 2023.

Page 32 of 109
BA3211 SOFT SKILLS II – COMMUNITY ENGAGEMENT L T P C
0 0 4 2

OBJECTIVES:
 To develop an appreciation of culture, life-style and wisdom among students, and to
apply classroom knowledge of courses to field realities and thereby improve learing

COURSE CONTENT:
1. Dynamics of society: Social, economic, political and cultural; Identifying groups in the
community like women, children, elderly and disabled 6
2. Community goal setting: Inner Engineering 6
3. Participatory learning and social mapping: Approaches and methods, community mapping,
project proposal and project management, concept and steps, Thematic maps 12
4. National development programs: History, status and way forward 6
5. Resource Mapping: Natural and Human resource mapping and management 6
6. Institutions: Engagement with school/ street/ Health center/ Panchayat/ SHGs 6
7. Community Awareness: Health & Hygiene/ Rights/ Policies and Programmes 6
8. Disaster Management: Disaster Preparedness - Risk reduction, Rehabilitation- Physical
and psychological aspects 6
9. Professional Intervention: Partnership with Public, Private and Non-governmental
organizations 6

TOTAL: 60 PERIODS
COURSE OUTCOMES:

CO1: Familiarise the students with the concept of community and social realities
CO2: In depth knowledge on institutions operating in the community
CO3: Ability to devise plans for disaster response and management
CO4: In depth knowledge of health and hygiene, rights and policies and programs in
community
CO5: Identify the opportunities for contributing to community’s socio-economic improvements

CO-PO MAPPING
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1 2 1 1 3
CO2 2 1 1 3
CO3 2 1 1 3
CO4 2 1 1 3
CO5 2 1 3 3
Avg 2 1 1.4 3

REFERENCES:

1. de Weger, Esther & Vooren, N. & Luijkx, K. & Baan, Caroline & Drewes, H.. (2018).
Achieving successful community engagement: A rapid realist review. BMC Health Services
Research. 18. 10.1186/s12913-018-3090-
2. Singh, Katar, Rural Development : Principles, Policies and Management, Sage
Publications, New Delhi, 2015.
3. A Hand book on Village Panchayat Administration, Rajiv Gandhi Chair for Panchayati Raj
Studies, 2002.
4. United Nations, Sustainable Development Goals, 2015 un.org/sdgs/
5. M.P.Boraian, Best Practices in Rural Development, Shanlax Publishers, 2016.
6. Principles of Community Engagement, 2nd Edition, NIH Publication No. 11-7782, Printed
June 2011.

Page 33 of 109
BA3212 SOFT SKILLS III – COMPUTING SKILLS LABORATORY L T P C
0 0 4 2
COURSE OBJECTIVE
 The objective of the courseis to equip students with essential computing skills using
spreadsheets and analytical tools, enabling them to effectively analyze data, make
informed decisions, and solve business problems.

S.No. Exp. No. Details of experiments Duration

Name

1 1 Navigation
o Basic Spreadsheet Formulas
o Structuring Data in a
spreadsheet
o Intermediate Spreadsheet 8
Functions
2 2 Descriptive Statistics
o Pie Charts
o Histograms
o Bar Charts
o Line Charts 12
o Box and Whisker
o Radial Charts
o Combo Charts
o Scatter Plots
o Conditional Formatting
o Sparklines

3 3 Hypothesis Testing and Regression

o T-tests
o Chi-Squared Test
o Test for Normality
o ANOVA 12
o Simple Regression
o Multi-Variate Regression
4 4 Analytical Tools
o Goal Seek
o Scenario Analysis
o Data Tables
Pivot Tables 14

o Root Cause Analysis

o Comparative Analysis
o Pivot Charts and Slicers
5 5 Spreadsheet Solver Tool
o The Backpack Problem
o The Mixing Problem
o The Traveling Salesman
Problem
Forecasting

o Factor Forecasting -
Regression 14
o Factor Forecasting - Monte
Carlo Simulation

Page 34 of 109
 o Time Series Forecasting - The
Simple Moving Average
o Time Series Forecasting -
Parameter Tuning
o Time Series Forecasting - Auto
Regression
o Time Series Forecasting -
Time Series ARMA

Total : 60 PERIODS
Course Outcomes:
CO1: Apply fundamental spreadsheet functions and formulas to structure and manipulate
data effectively.
CO2: Utilize descriptive statistics and various chart types to visualize and communicate data
insights.
CO3: Understand and apply hypothesis testing and regression techniques for data analysis
and decision-making.
CO4: Utilize analytical tools such as Goal Seek, Scenario Analysis, and Pivot Tables for
problem-solving and decision support.
CO5: Apply forecasting techniques, including factor forecasting and time series forecasting,
to predict future trends and make informed decisions.

CO-PO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 1 - 3 2 1 1 3
CO 2 3 3 2 3 2 2 2 3
CO 3 3 3 2 3 2 2 2 3
CO 4 3 3 2 3 2 2 2 3
CO5 3 3 2 3 2 2 2 3
Avg 3 1 1.6 3 2 1 1 3
REFERENCES
1. David R.Anderson, et. al,"An Introduction to management sciences : Quantitative
Approaches to Decision Making",(14thedition) South-Western College Pub,2019
2. William J. Stevenson, CeyhunOzgur,"Introduction to Management Science with
Spreadsheet",Tata McGrawHill,2016.
3. Hansa Lysander Manohar,"Data Analysis and Business Modelling using Microsoft
Excel" PHI,2017.
4. David M. Levine et al, “Statistics for Managers using MS Excel" (8th Edition)
Pearson,2016
5. Minnick, C.WebKit for Dummies. John Wiley & Sons,(2012).
6. Wyne L. Winston “ Microsoft Excel 2019:Data Analysis and Business Model,6th
Edition,PHI.2019
7. Alan Murry ,” Advanced Excel Success -A practical guide to master Excel
“,Apress,2020.

BA3301 STRATEGIC MANAGEMENT LTPC

4 0 04
COURSE OBJECTIVES
1. To enable the students understand the importance of vision and mission in framing
corporate strategy.
2. To provide insights on how business is responsible socially and ethically.
3. To highlight on the environmental analysis framework.
4. To throw light on strategic formulation and strategic choice.
5. To understand strategic implementation and strategic control.

Page 35 of 109
UNIT I INTRODUCTION 12
Strategy – Strategic Management Process – Developing a Strategic Vision –Mission- Setting
Objectives– Strategies and Tactics – Importance of Corporate Strategy – the 7-S Framework-
Corporate Governance– Board of Directors: Role and Functions – Board Functioning – Top
Management: Role and Skills.

UNIT II CORPORATE POLICY AND PLANNING IN INDIA 12

Importance – Characteristics – Objectives - Policy Formulation and Development – Types of
Business Policies-Implementation of Policies. Society and Business: Social Responsibility of
Business –Corporate Governance and Ethical Responsibility.

UNIT III ENVIRONMENTAL ANALYSIS 12

Environmental Scanning – Industry Analysis - The Synthesis of External Factors - Internal
Scanning – Value Chain Analysis – SWOT Audit –Scenario planning- Creating an Industry
Matrix.

UNIT IV STRATEGY FORMULATION AND ANALYSIS 12

Strategy Formulation – Strategic Factors Analysis Summary Matrix (SFAS) Portfolio Analysis
– Business Strategy- TOWS Matrix– Corporate Strategy – Functional Strategy – Strategic
Choice – Generic, Competitive Strategies; ETOP, TOWS.

UNIT V STRATEGY IMPLEMENTATION 12

Strategy Implementation - Corporate Culture – Matching Organisation Structure to Strategy –
Mergers and Acquisitions and Diversifications – Strategic Leadership Strategic Control:
Measurement in Performance- Problems in Measurement of Performance- Strategy Audit-
Strategic Control Process – Du Pont’s Control Model – Balanced Score Card – Michael
Porter’s Framework for Strategic Management – Future of Strategic Management – Strategic
Information System.
TOTAL: 60 PERIODS
COURSE OUTCOMES
CO1: Be able to frame vision and mission statements.
CO2: Be social and ethically responsible.
CO3: Possess insights on making environmental analysis.
CO4: Possess knowledge on learning strategic formulation & strategy choice.
CO4: Understanding strategic implementation and control.

CO PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 2 3
CO 2 3 3
CO 3 2 3
CO 4 2 3 2
CO 5 3 3 3

READING LIST
1. Strategic Management Journal – Wiley online Library
2. Journal of strategy and Management – Emerald Insight
3. Mastering Strategic Management – http://www.opentextbooks.org.hk
4. Mastering Strategic Management – http://www.saylor.org

REFERENCES
1. V S P Rao, Strategic Management Text and Cases, 2nd edition 2013.
2. Kazmi, A., Strategic Management and Business Policy, 15th Edition, Tata McGraw-
Hill Education, 2018.

Page 36 of 109
 3. Dess, G., Lumpkin, G.T. and Eisner, A., Strategic Management, 8th Edition, Tata
McGraw-Hill, 2018.
4. Hill, C.W.L. and Jones, G.R., Strategic Management: An Integrated Approach, 9th
Edition, Cengage Learning, 2012.
5. Pearce II, J., Robinson, R.B. and Mittal, A., Strategic Management: Formulation,
Implementation and Control, 12th Edition, McGraw-Hill, 2017.
6. Wheelen, T.L. and Hunger, D., Strategic Management and Business Policy, 13th
Edition, Pearson, 2012.

BA3302 INTERNATIONAL BUSINESS LTPC

3 003
UNIT I INTRODUCTION 9
Introduction to International Business: Importance, nature and scope of International
business-International Business Vs. Domestic Business; Tariff and non-tariff barriers-
transition from Domestic to International Business; Advantages and disadvantages of
International business; Balance of Payments; Balance of Trade; Balance of Current Account
. Modes of entry into International Business- Internationalization process and managerial
implications- Multinational Corporations and their involvement in International Business -
Issues in foreign investments, technology transfer, pricing and regulations, global supply chain
risks - International collaborative arrangements and strategic alliances- Counter Trade;
Import-Export Process and Documentation.

UNIT II INTERNATIONAL BUSINESS ENVIRONMENT AND CULTURAL

DIFFERENCES 9
International Business Environment: Economic, Political, Cultural and Legal environments in
International Business. Framework for analyzing International Business environment.
Differences in Culture: Introduction — Social Structure — Religion — Language — Education
— Culture and the Workplace — Cultural Change — Cross-cultural Literacy — Culture and
Competitive Advantage – Managing globally distributed teams.

UNIT III INTERNATIONAL TRADE THEORY 9

Introduction — Mercantilism, Neo-Mercantilism — Theory of Absolute Advantage — Theory
of Comparative Advantage — Heckscher-Ohlin Theory — The New Trade Theory — National
Competitive Advantage — Porter's Diamond —General Agreement on Tariff and Trade
(GATT)- World Trade Organization (WTO)-GATS-UNCTAD- Trade Blocks; Customs Union-
EU- PTA- European Free Trade Area (EFTA)-Central American Common Market(CACM)-
Latin American Free Trade Association(LAFTA)- North American Free Trade
Agreement(NAFTA)- Association of South East Asian Nations(ASEAN)- CARICOM- GSTP-
GSP-SAPTA-Indian Ocean RIM Initiative- BIMSTEC- Bretton Woods Twins- World Bank &
IMF, International Finance Corporation- Multilateral Investment Guarantee Agency (MIGA).

UNIT IV GLOBAL TRADING AND INVESTMENT ENVIRONMENT 9

Recent Trends in India’s Foreign Trade- India’s Commercial Relations and Trade Agreements
with other countries – India’s foreign policyInstitutional Infrastructure for export promotion in
India- Export Assistance- Export Finance- Export Processing Zones (EPZs) - Special
Economic Zones (SEZs)- Exports by Air, Post and Sea- Small Scale Industries (SSI) and
Exports- Role of ECGC- Role of EXIM Bank of India- Role of Commodity Boards- Role of State
Trading Agencies in Foreign Trade- STC, MMTC, etc.
Foreign Exchange Market- Functions of Foreign Exchange Market- Foreign Direct
Investments (FDI); forms of FDI — Horizontal and Vertical Foreign Direct Investment —
Advantages of FDI to Host and Home Countries.

Page 37 of 109
UNIT V CONTEMPORARY ISSUES 9
Contemporary Issues in International Business- International Sales Contract- Major Laws-
INCO terms- Standard Clauses of International Sales Contract- Role of Indian Council of
Arbitration / International Chamber of Commerce in solving Trade disputes. Export
Regulations: Procedure for export of goods- Quality Control and Pre-shipment Inspection-
Customs Clearance- Port formalities- Exchange regulations for Export - Role of Clearing and
Forwarding Agents.
TOTAL: 45 PERIODS

COURSE OUTCOMES
On completion of this course, students will;
CO1: Understand implications of factors at the international level on business and evaluate
international collaborative arrangements and strategic alliances.
CO2: Understand political, legal, economic and cultural country differences and develop
competitive strategies in foreign, regional and global markets.
CO3: Apply the various international trade theories in the management of business functional
operations in an international context.
CO4: Evaluate barriers, opportunities, market entry modes and the process of
internationalization.
CO5: Understand the regional economic integration and contemporary issues in international
business.

CO PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 2 3 - 2 2
CO 2 2 2 2 3 2 1
CO 3 2 2 3 3 3 1
CO 4 3 3 2 3
CO 5 2 2 2 3 3 3

READING LIST
1. http://www.internationalbusinesscorporation.com
2. http://www.business-ethics.org
3. https://www.jstor.org/journal/jintebusistud" \t "_blank
4. Journal of International Business and Management (JIBM)
5. https://internationalbusinessguide.org/international-business-organizations-and-
resource-list/

REFERENCES BOOKS
1. International Business: Competing in the Global Marketplace (SIE) | 11th Edition – 14
August 2018 by Charles W. L. Hill (Author), G. Tomas M. Hult (Author), Rohit
Mehtani (Author), McGraw Hill
2. International Business | Fourth Edition | By Pearson – 30 November 2017 by S. Tamer
Cavusgil (Author), Gary Knight (Author), John Riesenberger (Author)
3. Cherunilam, F., International Business: Text and Cases, 5th Edition, PHI Learning,
2010.
4. Paul, J., International Business, 5th Edition, PHI Learning, 2010.
5. Deresky, H., International Management: Managing Across Borders and Cultures, 6th
Edition, Pearson, 2011.
6. Griffin, R., International Business, 7th Edition, Pearson Education, 2012.

Page 38 of 109
BA3311 SOFT SKILLS IV – LEADERSHIP AND TEAM BUILDING SKILLS L T P C
0 0 4 2
OBJECTIVES:
 To learn more about self-leadership and developing team-building skills through case
studies and examples.

UNIT I LEADERSHIP THEORIES

Nature of leadership theories & models of leadership - attributes of effective leaders - traits of
leadership - interpersonal competence & leadership.

UNIT II LEADERSHIP STYLES

Leadership qualities -styles of leadership -attitudes-role models & new leadership patterns- cultural
differences and diversity in leadership - leader behaviour - leadership in different countries-
ethicalleadership - social responsibilityof leaders.

UNIT III LEADERSHIP SKILLS

Leadership skills - Leadership & management - transactional & transformational leadership -Strength
based leadership in practice - Tasks & Relationship approach in leadership – influentialtactics of
leaders- motivation and coaching skills. Establishing constructive climate- listening to out group
members- communication and conflict resolution skills.

UNIT IV TEAM WORK

Working in group & teams - characteristics of effective teams- types- team development: Tuckman's
team development stages- Belbin team roles - Ginnett team effectiveness leadership model.

UNIT V EXPLORING TEAM ROLES AND PROCESSES

Mapping the stages of group development -Building: and developing teams-overcoming resistance
coping , conflict and Ego-leading a team by managing meetings.
TOTAL: 60 PERIODS

COURSE OUTCOMES:

CO1: Critical understanding of theories and concepts of leadership and teamwork in

Organizations.
CO2: Critical awareness of the importance of teamwork and development of the skills for building
effective teams.
CO3: Understanding of the techniques and practical understanding of how to apply theories and
concepts to improve leadership skills.
CO4: Development of skills in effective leadership and professional communication.
CO5: Demonstrate effective written communication skills for plans, strategies and outcomes.
CO PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 3 3 3
CO 2 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3
CO 5 3 3 3

READING LIST
1. D.K. Tripathy, Team Building and Leadership with Texts and Cases, Himalaya Publishing
House, 2014
2. International Journal on Leadership, Publishing India Group
3. International Journal of Organizational Leadership, CIKD

Page 39 of 109
REFERENCES:
1. Gonda, C. M. (2016) Master of Business Etiquette: The Ultimate Guide to Corporate Etiquette
and Soft Skills Embassy Books, First Edition.
2. Mehra, S. K. (2012) Business Etiquette A Guide For The Indian Professional. Noula:
HarperCollins
3. Pachter, B. (2013). The Essentials of Business Etiquette: How to Greet, Eat, and Tweet Your
Way to Success (1) edition New York: McGraw-Hill Education.
4. Past, K. (2008). Indian Business Etiquette: 1 (First edition). Ahmedabad Jaico Publishing
House.
5. Travis, R. (2013). Tech Eliquette: OMG, 2 Edition, RLT Publishing.
6. Gonda, C. M. (2016) Master of Business Etiquette: The Ultimate Guide to Corporate Etiquette
and Soft Skills Embassy Books, First Edition.

BA3001 CORPORATE GOVERNANCE L T P C

3 0 0 3
OBJECTIVE:
 The course will help to relate the corporate government practices of an organization to its
performance, and to develop the technical skills required to evaluate the governance of a
company from the perspective of an investor (individual or organizational capacity).

UNIT I FUNDAMENTAL OF CORPORATE AND GOVERNANCE 9

Understanding Corporate Governance: Corporate governance – an overview, History of corporate
governance-Concept of corporations -Concept of extended view of corporate citizenship, Owners
and stakeholders, Types of owners, Rights and privileges of shareholders (Fernando, 4),
Ownership structures and corporate governance- Pyramids and Tunneling:- Issues of corporate
control and cash flow rights- Examples from restructure proposals of Vedanta group -Need for
investor protection.

UNIT II THEORIES AND PRACTICE OF CORPORATE GOVERNANCE 9

Concepts of Corporate Governance-Theory & practices of corporate governance, corporate
governance mechanism and overview – land marks in emergence of corporate governance.
Perspectives on Corporate Governance-Market and control model of governance chainGlobal
Corporate Governance Practices - Anglo-American Model - German Model - Japanese Model -
Landmarks in Emergence of Corporate Governance- Board of Directors: Powerful Instrument of
Governance - Types of Directors - Importance of Independent Directors.

UNIT III ADMINISTRATIVE AND AUDIT MECHANISM 9

Board Committees and Chairman - Separation OF CEO & Board Chairman post - Nomination
Committee - Board Selection - Boards Performance Evaluation- Executive Compensation - Role
of Remuneration Committee - Human Side of Governance- Financial Oversight and Audit
Mechanisms - Audit Committee - Disclosure mechanisms - Role of SEBI.

UNIT IV GOVERNANCE METHODS AND RATING 9

Governance and Risk Management • Risk Management Committee - Corporate Misconduct &
Misgovernance- Reasons for Corporate Misconduct - Whistle Blower’s Protection - Factors
Responsible for Obstructing Effective Corporate Governance Practices- Corporate Governance
Rating • Standard & Poor’s Corporate Governance Scores • Corporate Governance Rating
Methodology (Crisil).

UNIT V GOVERNANCE ISSUES AND PRACTICES 9

Governance of Financial Organizations & PSU’s- Organizational patterns of PSU’s - Powers of
PSU Boards - Governance issues in Entrepreneurial Firms - Unique issues among entrepreneurial
forms- Choosing Board of Directors and Venture capitalists - Role of venture capitalists and buy-
outs- Corporate Governance in Practice - Governance issues in MNC’s & Joint Ventures.
TOTAL: 45 PERIODS

Page 40 of 109
OUTCOMES:
CO1: Demonstrate a solid understating of the purpose and nature of corporations.
CO2: Evaluate different stakeholder’s roles and significance in relations to corporate
governance.
CO3: Explain the importance of regulation, markets and information in corporate governance.
CO4: Understand corporate governance methods and practices.
CO5: Critically assess governance concerns for individual corporation and their stakeholders

CO PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 2 1 2 2 2 1 2
CO 2 3 2 3 2 2 2 1 1
CO 3 3 2 3 2 2 2 1 1
CO 4 3 2 1 2 2 2 1 2
CO5 3 2 3 2 2 2 1 1

REFERENCES :
1. Mandal, S.K (2012). Ethics in Business and Corporate Governance, 2/e; New Delhi: McGraw
Hill Education
2. Cadbury, Adrian, Corporate Governance and Chairmanship: a personal view, Oxford
University Press, 2003
3. Chandratre, K R and A N Navare, Corporate Governance – A Practical Handbook, Bharat
Law House Pvt. Ltd., 2010 Edn
4. Saleem Sheikh & William Rees, Corporate Governance & Corporate Control, Cavendish
Publishing Ltd.,1995
5. Fernando, A.C (2012). Corporate Governance: Principles, Policies and Practices, 2/e; New
Delhi: Pearson
6. Jain, Arun K (2010). Corporate Governance: Strategy and Ethics, New Delhi: McGraw Hill
Education

BA3002 MICRO SMALL AND MEDIUM ENTERPRISES L T PC

3 0 0 3

OBJECTIVES:
 To familiarize students with the theory and practice of small business management.
 To learn the legal issues faced by small business and how they impact operations.

UNIT I INTRODUCTION TO SMALL BUSINESS 9

Creation, Innovation, entrepreneurship and small business - Defining Small Business –Role
of Owner – Manager – government policy towards small business sector –elements of
entrepreneurship –evolution of entrepreneurship –Types of Entrepreneurship – social, civic,
corporate - Business life cycle - barriers and triggers to new venture creation – process to
assist start ups – small business and family business.
UNIT II SCREENING THE BUSINESS OPPORTUNITY AND FORMULATING THE
BUSINESS PLAN 9
Concepts of opportunity recognition; Key factors leading to new venture failure; New venture
screening process; Applying new venture screening process to the early stage small firm Role
planning in small business – importance of strategy formulation – management skills for small
business creation and development.

Page 41 of 109
UNIT III BUILDING THE RIGHT TEAM AND MARKETING STRATEGY 9
Management and Leadership – employee assessments – Tuckman’s stages of group
development - The entrepreneurial process model - Delegation and team building -
Comparison of HR management in small and large firms - Importance of coaching and how to
apply a coaching model. Marketing within the small business - success strategies for small
business marketing - customer delight and business generating systems, - market research, -
assessing market performance-sales management and strategy - the marketing mix and
marketing strategy.

UNIT IV FINANCING SMALL BUSINESS 9

Main sources of entrepreneurial capital; Nature of ‘bootstrap’ financing - Difference between
cash and profit - Nature of bank financing and equity financing - Funding-equity gap for small
firms. Importance of working capital cycle - Calculation of break-even point - Power of gross
profit margin- Pricing for profit - Credit policy issues and relating these to cash flow
management and profitability.

UNIT V VALUING SMALL BUSINESS AND CRISIS MANAGEMENT 9

Causes of small business failure - Danger signals of impending trouble - Characteristics of
poorly performing firms - Turnaround strategies, Concept of business valuation - Different
valuation measurements - Nature of goodwill and how to measure it - Advantages and
disadvantages of buying an established small firm - Process of preparing a business for sale.

TOTAL: 45 PERIODS

COURSE OUTCOMES:
CO1: Familiarise the students with the concept of small business
CO2: In depth knowledge on small business opportunities and challenges
CO3: Ability to devise plans for small business by building the right skills and marketing
strategies
CO4: Identify the funding source for small start ups
CO5: Business evaluation for buying and selling of small firms

CO PO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 2 1 - 1 - 1 2
CO 2 3 3 3 3 3 3 3 2
CO 3 3 3 2 2 3 3 2 3
CO 4 3 2 2 - 2 1 2 -
CO 5 3 2 2 3 2 1 3 2
Avg.

REFERENCES:
1) Rao and Sreekrishna, Micro, Small and Medium Enterprises, 2018, KY Publications.
2) Charania, Business Stories: 16 stories of successful MSMEs, 2017, Notion Press.
3) Raju, The Story of Indian MSMEs, 2019, Konark Publishers.
4) Hankinson, A.(2000). “The key factors in the profile of small firm owner-managers that
influence business performance. The South Coast Small Firms Survey, 1997-2000.”
Industrial and Commercial Training 32(3):94-98.
5) Parker, R.(2000). “Small is not necessarily beautiful: An evaluation of policy support for
small and medium-sized enterprise in Australia.” Australian Journal of Political Science
35(2):239- 253

Page 42 of 109
BA3003 INTELLECTUAL PROPERTY RIGHTS L T PC
3 0 0 3
OBJECTIVE :
 To understand intellectual property rights and its valuation.

UNIT I INTRODUCTION 9
Intellectual property rights - Introduction, Basic concepts, Nature of Intellectual Property,
Categories of Intellectual Property - Patents, Copyrights, Trademarks, Trade Secrets or
Undisclosed Information, Geographic Indications, Integrated Layout Circuit Designs, Plant
Varieties and Farmer’s Rights, Biological Diversity and Traditional Knowledge; IP System -
Instituitions for Administering the IP system – National Patent Offices – WTO – WIPO

UNIT II PATENTS, COPYRIGHTS AND TRADEMARKS 9

New Developments in IPR – Criteria for Patents – Types - Administration of Patent system in
India - Procedure for grant of Patents - Patenting under Patent Cooperation Treaty - Patenting in
foreign countries. Copyrights – Protection in India- International Association – Enforcement
Measures – Rights of a Copyrights Owner – IT and Copyrights - Exceptions; Trademarks – Types
of protectable Marks – Infringement – Trademark Registration in India

UNIT III INDUSTRIAL DESIGNS, GEOGRAPHICAL INDICATIONS AND TRADE

SECRETS 9
Industrial Design - Protection of Industrial Designs- Hague System – Procedure for filing Design
Application; Geographical Indications – Indian Scenario – International Scenario; Trade Secrets
– Types – Protection in India – Trade Secret Protection Strategy

UNIT IV STATUTES AND TREATIES 9

The Patent Act of India - Patent Amendment Act (2005) - Design Act, Trademark Act,
Geographical Indication Act, Bayh- Dole Act - International Treaties and conventions on IPRs -
The TRIPs Agreement- PCT Agreement

UNIT V STRATEGIES IN INTELLECTUAL PROPERTY MODELS 9

IP Management – Drivers – Framework – IP Strategies – Strategic Considerations - The
technologies Know-how, concept of ownership, Significance of IP in Value Creation, IP Licensing
– Types of Licencing Agreements – Contractual Agreements – IP Insurance – IP Valuation and
IP Valuation Methods, Patent Information and databases, IPR strength in India, Biodiversity and
Traditional Knowledge, Case studies.
TOTAL: 45 PERIODS
OUTCOMES:
On completion of this Course, the students will be able to
CO1: Define, categorize and decide on how to protect intellectual property
CO2: Understand and apply for patents, copyrights and trademarks and devise
methods to protect their rights and of intellectual property, and
appreciation of the need to protect it
CO3: Understand and apply for Industrial designs, GIs and trade secrets and
devise methods to protect their rights
CO4: Understand, apply and defend under the various statutes
CO5: Understand and analyze different strategies and develop their IP strategy

CO PO MAPPING
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1 1 1 1 3 2 1
CO2 2 2 1 1 3 3 1
CO3 2 2 1 1 3 3 1
CO4 2 1 1 3 2 1
CO5 3 2 1 3 3 2 1
Ave. 1.4 1.8 1 1.4 3 2.4 1

Page 43 of 109
READING LIST:
1. Official website of Intellectual Property India – https://ipindia.gov.in/
2. https://www.wto.org/english/tratop_e/trips_e/intel1_e.htm
3. The Journal of World Intellectual Property- Wiley Online Library -
https://onlinelibrary.wiley.com/journal/17471796

REFERENCES:
1. Manju Pathak, An Introduction to Intellectual Property Rights, New India Publishing
Agency, 2014.
2. VinodV. Sople, Managing Intellectual Property: The Strategic Imperative, PHI Learning
Pvt Ltd. 5th Edition, 2016.
3. Myra Tawfik and KarimaBawa, TheIntelluctual Property Guide: IP Literacy and
Strategy Basics for Supporting Innovation, Brush Education Inc., 2019.
4. Alexander I. Poltorak and Paul J. Lerner, Essentials of Intellectual Property: Law
Economics and Strategy, Wiley, 2nd Edition, 2011.
5. WIPO Intelluctual Property Hand book, WIPO Publication, 2004.

BA3071 SUSTAINABLE MANAGEMENT LTPC

3003
OBJECTIVE:
 To provide students with fundamental knowledge of the notion of corporate
sustainability

UNIT I MANAGEMENT OF SUSTAINABILITY 9

Management of sustainability -rationale and political trends: An introduction to sustainability
management, International and European policies on sustainable development, theoretical
pillars in sustainability management studies.

UNIT II CORPORATE SUSTAINABILITY AND RESPONSIBILITY 9

Corporate sustainability perimeter, corporate sustainability institutional framework, integration
of sustainability into strategic planning and regular business practices, fundamentals of
stakeholder engagement.

UNIT III SUSTAINABILITY MANAGEMENT: STRATEGIES AND APPROACHES 9

Corporate sustainability management and competitiveness: Sustainability-oriented corporate
strategies, markets and competitiveness, Green Management between theory and practice,
Sustainable Consumption and Green Marketing strategies, Environmental regulation and
strategic postures; Green Management approaches and tools; Green engineering: clean
technologies and innovation processes; Sustainable Supply Chain Management and
Procurement

UNIT IV SUSTAINABILITY AND INNOVATION 9

Socio-technical transitions and sustainability, Sustainable entrepreneurship, Sustainable
pioneers in green market niches, Smart communities and smart specializations.

UNIT V SUSTAINABLE MANAGEMENT OF RESOURCES, COMMODITIES AND

COMMONS 9
Energy management, Water management, Waste management. Recent trends in Sustainable
Management.

TOTAL: 45 PERIODS

Page 44 of 109
OUTCOMES:
CO1: An understanding of sustainability management as an approach to aid in evaluating
and minimizing environmental impacts while achieving the expected social impact
CO2: Learn about corporate sustainability and responsible Business Practices
CO3: Develop ability to understand, to measure and interpret sustainability performances.
CO4: Posses Knowledge of innovative practices in sustainable business and community
management
CO5: Learn to develop Sustainability in Business and commodities

CO PO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 3 2 3 2 2 1 2
CO 2 3 2 2 3 1 2 2 3
CO 3 3 3 1 3 3 3 2 3
CO 4 3 3 2 3 3 2 1 3
CO5 3 3 2 3 2 2 1 3

REFERENCES:
1. Daddi, T., Iraldo, F., Testa, Environmental Certification for Organizations and
Products: Management, 2015
2. Christian N. Madu, Handbook of Sustainability Management 2012
3. Petra Molthan-Hill, The Business Student's Guide to Sustainable Management:
Principles and Practice, 2014
4. Margaret Robertson, Sustainability Principles and Practice, 2014
5. Peter Rogers, An Introduction to Sustainable Development, 2008
6. Introduction to Sustainable Development,Sage,2018
7. Managing in the New World Order: Strategies for Sustainable Business
Development,Excel Books ,2010

BA3004 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT LTPC

3 0 03
OBJECTIVE:
Enables student to understand the nuances of stock market operations and the techniques
involved in deciding upon purchase or sale of securities.

UNIT I INTRODUCTION TO INVESTMENTS 9

Introduction to investing – Investment vs speculation, investment process, categories.
Securities Markets – Functions of markets, primary and secondary markets, Over the Counter
Markets and Size of Order. Risk and Return – returns elements, measurement, scientific
predicting, Capital Allocation. Introduction to Bonds – Types and markets.

UNIT II FUNDAMENTAL ANALYSIS 9

Economic Analysis: Economic forecasting and stock Investment Decisions – Forecasting
techniques. Industry Analysis: Industry classification, Industry life cycle. Company Analysis:
Measuring Earnings and Forecasting Earnings, Applied Valuation Techniques.

UNIT III TECHNICAL ANALYSIS 9

Introduction to Technical Analysis: Market Indicators, Types of Charts, Moving Averages.
Efficient Market theory: Random Walk, Efficient Market Hypothesis, Empirical tests of semi-
strong form

UNIT IV PORTFOLIO CONSTRUCTION AND SELECTION 9

Portfolio analysis: Need and effect of combining securities, Minimum Variance Portfolio,
Optimal Risk portfolio. Index Models: single factor and single index models, Treynor-Black and
Multifactor Models. Illustration of Portfolio Construction.

Page 45 of 109
UNIT V CAPITAL MARKET THEORY (CMT) AND MANAGED PORTFOLIOS 9
CMT assumptions - Capital Asset Pricing model - Lending and borrowing - CML - SML - Pricing
with CAPM - Arbitrage pricing theory– Portfolio Evaluation - Sharpe's index Treynor's index,
Jensen's index – Mutual Funds – Portfolio Revision.
TOTAL :45 PERIODS
OUTCOMES:
At the end of the course the students would be able to
CO1: Understand, Analyse and evaluate investment alternatives.
CO2: Relate, Analyse the industry and evaluate the fundamentals of the company.
CO3: Interpret, apply and estimate the secondary market parameters through technical
analysis.
CO4: Compare, build and construct an efficient portfolio
CO5: Understand, apply the CAPM for Portfolios.

CO PO MAPPING
PO
CO
1 2 3 4 5 6 7 8
1 3 3 3 2 1
2 3 3 1 3 3 1
3 3 3 1 1 3 3 1
4 3 3 2 1 1 3 3 1
5 3 3 1 1 3 3 1
Avg. 3 3 0.6 0.4 0.8 3 2.8 1

REFERENCES:
1. Donald E.Fischer, Ronald J.Jordan and Pradhan A.K, Security Analysis & Portfolio
Management, Pearson, 6th impression, 2023.
2. Prasanna Chandra, Investment analysis and Portfolio Management, McGraw Hill, Sixthe
edition, 2021.
3. Frank K. Reilly & Keith C. Brown, Investment Analysis and Portfolio Management, Cengage
Learning, 9th edition, 2011.
4. S. Kevin, Securities Analysis and Portfolio Management, PHI Learning, 2015.
5. V.A. Avadhani, Securities Analysis and Portfolio Management, Himalaya Publishing House,
2013.
6. Pandian Punithavathy, Securities Analysis and Portfolio Management, 2nd edition, Vikas
Publishing, 2013.

BA3005 MERCHANT BANKING AND FINANCIAL SERVICES LT PC

3 0 03
OBJECTIVE:
To enable a better understanding of the financial structure in India and trends in financial
services, merger and acquisition, and portfolio management services

UNIT I INTRODUCTION TO MERCHANT BANKING 9

Merchant Banking: Introduction – An Overview of Indian Financial System – Merchant Banking
in India – Recent Developments and Challenges ahead – Institutional Structure – Functions
of Merchant Bank - Legal and Regulatory Framework – Relevant Provisions of Companies Act
– SERA - SEBI Guidelines - FEMA, etc. – Relation with Stock Exchanges and OTCEI

UNIT II ISSUE MANAGEMENT 9

Issue management: Role of Merchant Banker in Appraisal of Projects, Designing Capital
Structure and Instruments – Issue Pricing – Book Building – Preparation of Prospectus –
Selection of Bankers – Advertising Consultants etc.- Role of Registrars – Bankers to the Issue,
Underwriters, and Brokers – Offer for Sale – Green Shoe Option – E-IPO, Private Placement
– Bought out Deals – Placement with FIs, MFs, FIIs, etc. Off-Shore Issues – Issue Marketing
– Advertising Strategies – NRI Marketing – Post Issue Activities

Page 46 of 109
UNIT III FEE-BASED FINANCIAL SERVICES 9
Introduction – Need for Financial Services – Financial Services Market in India – NBFC – RBI
framework and Act for NBFC. Fee based financial services: Mergers and Acquisitions -
Portfolio Management Services – Credit Syndication – Credit Rating – Insurance Act, 1938 –
IRDA – Regulations – Products and services

UNIT IV FUND-BASED FINANCIAL SERVICES 9

Fund-based Financial Services: Leasing and Hire Purchasing - Basics of Leasing and Hire
Purchasing –Financial Evaluation – Mutual Funds

UNIT V INSURANCE AND OTHER FEE-BASED FINANCIAL SERVICES 9

Other Fund-based Financial Services: Consumer Credit – Credit Cards – Real Estate
Financing – Bills Discounting – Factoring and Forfeiting – Venture Capital
TOTAL: 45 PERIODS
COURSE OUTCOMES:
CO1: Understand, compare and describe the financial structure in India and various
regulations in the Merchant Banking Domain and recall the rules and regulations
governing the Indian securities market
CO2: Recall, Identify and discuss the public issue management mechanism, various forms of
issues, roles of issue manager, SEBI guidelines and marketing of securities
CO3: Understand, distinguish and explain the recent trends in Fee-based financial services,
such as merger and acquisition, portfolio management services and credit rating
CO4: Recall, categorise and Evaluate on the fund based financial services namely, leasing
and hire purchasing
CO5: Understand and classify the other fund based financial services such as consumer
credit, real estate financing, bill discounting, factoring and venture capital

CO PO MAPPING
PO
CO
1 2 3 4 5 6 7 8
1 2 2
2 2 2
3 2 2 2
4 2 2
5 2 2
Avg. 1.2 1.2 2
3-Strong 2-Medium 1-Low

REFERENCES:
1. Khan, M.Y., Financial Services, McGraw Hill Education (India) Private Ltd., 10th
Edition, 2019
2. Rama Gopal, C., Management of Financial Services, Vikas Publishing House Pvt. Ltd.,
2014
3. Thummuluri Siddaiah, Financial Services, Pearson Education India, First Edition, 2011
4. Nalini Prava Tripathy, Financial Services, PHI Learning, 2011
5. Machiraju, Indian Financial System Vikas Publishing House, 2 nd Edition,
2010
6. J.C. Verma, A Manual of Merchant Banking, Bharath Publishing House,
New Delhi
7. Varshney, P.N. & Mittal D.K., Indian Financial System, Sultan Chand &
Sons, New Delhi
8. Sasidharan, Financial Services and System, Tata McGraw Hill, New Delhi

Page 47 of 109
BA3006 DERIVATIVES MANAGEMENT LTPC
3 0 03

OBJECTIVE:
To enable students to understand the nuances and the basic operational mechanisms in
derivatives

UNIT I INTRODUCTION TO FINANCIAL DERIVATIVES 9

Derivatives – Definition – Types – Forward Contracts – Futures Contracts – Options – Swaps
– Differences between Cash and Future Markets – Types of Traders – OTC and Exchange
Traded Securities – Types of Settlement – Uses and Advantages of Derivatives – Risks in
Derivatives.

UNIT II FORWARD AND FUTURES CONTRACT 9

Forward contracts – Futures contracts – structure of forward & futures markets - Types of
Futures Contracts -Margin Requirements – Marking to Market – Hedging using Futures –
Securities, Stock Index Futures, Currencies and Commodities – Delivery Options –
Relationship between Future Prices, Forward Prices and Spot Prices.

UNIT III OPTIONS 9

Options - Definition – Exchange Traded Options, OTC Options – Specifications of Options –
Call and Put Options – organized options trading – listing requirements – contract size –
exercise prices – expiration dates – position & exercise limits - American and European
Options – Intrinsic Value and Time Value of Options – Option payoff, options on Securities,
Stock Indices, Currencies and Futures – Options pricing models – Differences between future
and Option contracts.

UNIT IV OPTION PRICING AND SWAPS 9

Principles of Option pricing – Put Call Parity relationship – Option pricing models – The Black
Scholes Model – The Binomial model – Principles of forward and future pricing – the cost of
carry model
Definition of SWAP – Interest Rate SWAP – Currency SWAP – Role of Financial Intermediary–
Warehousing – Valuation of Interest Rate SWAPs and Currency SWAPs - Bonds and FRNs –
Credit Risk

UNIT V DERIVATIVES IN INDIA 9

Evolution of Derivatives Market in India – Regulations - framework – Exchange Trading in
Derivatives; Commodity Futures – Contract Terminology and Specifications for Stock Options
and Index Options in NSE – Contract Terminology and specifications for stock futures and
Index futures in NSE – Contract Terminology and Specifications for Interest Rate Derivatives

TOTAL: 45 PERIODS

COURSE OUTCOMES:
CO1: Understand, classify and explain the fundamentals of Derivatives and its types
CO2: Interpret, classify and evaluate the Forward and Future Contracts
CO3: Understand, categorise and assess the Options
CO4: Recall, apply and evaluate using the various Option Pricing models and Interest Rate
and Currency Swaps
CO5: Relate and discuss the derivative markets in India and the indices of various derivative
instruments

Page 48 of 109
CO PO MAPPING
PO
CO
1 2 3 4 5 6 7 8
1 3 3 2 3 2 1
2 3 3 2 3 2 1
3 3 3 2 3 2 1
4 3 3 2 3 2 1
5 3 3 2 3 2 1
Avg. 3 3 2 3 2 1
3-Strong 2-Medium 1-Low
REFERENCES:
1. Hull, J.C. and Basu, S., Options, Futures and Other Derivatives, Pearson, 10th
Edition, 2018
2. Chance, D. and Brooks, R., Derivatives and Risk Management Basics, South
Western, 10th edition, 2015
3. S.L. Gupta, Financial Derivatives, Theory, Concepts and Problems, PHI Learning 2nd
edition, 2017
4. Patrick Boyle, Jesse McDougall, Trading and Pricing Financial Derivatives, De
Gruvter, A Guide to Future, Options and Swaps,2nd Edition, Publishers, 2018
5. James A. Overdahl, Financial Derivatives, Wiley India Pvt. Ltd, 3rd Edition, 2014
6. Keith Redhead, Financial Derivatives – An Introduction to Futures, Forwards, Options
and SWAPs, PHI Learning, 2011.
7. Stulz, Risk Management and Derivatives, Cengage Learning, 2nd Edition, 2011.
8. Varma, Derivatives and Risk Management, 2nd Edition, 2011.

BA3007 FINANCIAL MODELLING L T P C

3 0 0 3
OBJECTIVE:

Enables students to build financial models by including various fields of study viz Financial
Management and Corporate, Portfolio and Derivative Finance

UNIT I INTRODUCTION TO FINANCIAL MODELLING & BUILT-IN FUNCTIONS

USING SPREADSHEETS 9

Introduction to Financial Modelling - Need for Financial Modelling- Steps for effective financial
modelling - Introduction to Time value of money & Lookup array functions: FV, PV, PMT,
RATE, NPER, Vlookup, Hlookup, if, countif, etc - Time value of Money Models: EMI with Single
& Two Interest rates – Loan amortization modeling - Debenture redemption modeling

UNIT II BOND & EQUITY SHARE VALUATION MODELLING 9

Bond valuation – Yield to Maturity (YTM): Rate method Vs IRR method - Flexi Bond and Strip
Bond YTM Modelling - Bond redemption modelling - Equity share valuation: Multiple growth
rate valuation modelling with and without growth rates

UNIT III CORPORATE FINANCIAL MODELLING 9

Altman Z Score Bankruptcy Modelling - Indifference point modelling – Financial Break even
modelling - Corporate valuation modelling (Two stage growth) - Business Modelling for capital
budgeting evaluation: Payback period, NPV, IRR, and MIRR

Page 49 of 109
UNIT IV PORTFOLIO MODELLING 9
Risk, Beta and Annualised Return – Security Market Line Modelling – Portfolio risk calculation
(Equal Proportions) - Portfolio risk optimisation (varying proportions) - Portfolio construction
modelling

UNIT V DERIVATIVE MODELLING 9

Option pay off modelling: Long and Short Call & Put options - Option pricing modeling (B-S
Model) - Optimal Hedge Contract modelling

TOTAL: 45 PERIODS
COURSE OUTCOMES:
1. Identify and apply the relevance of financial models for various corporate finance purposes
2. Understand, analyse and evaluate the securities by using the modelling techniques
3. Recall, apply and appraise efficient financial budgets and the equity value of a company by
applying various methods
4. Interpret, apply and assess the evaluation of securities through the tools and techniques of
portfolio models
5. Understand, analyse and appraise the aptitude of analyzing the investment decision-based
on derivatives

CO PO MAPPING
PO
CO
1 2 3 4 5 6 7 8

1 3 3 2 2
2 3 3 2 2
3 3 3 2 2
4 3 3 2 2
5 3 3 2 2
Avg. 3 3 2 2

3-Strong 2-Medium 1-Low

REFERENCES:
1. Wayne L Winston, Microsoft Excel 2016-Data Analysis and Business Modelling, PHI
publications, (Microsoft Press), New Delhi, 2017.
2. Chandan Sen Gupta, Financial Analysis and Modelling – Using Excel and VBA, Wiley
Publishing House, 2014
3. Craig W Holden, Excel Modelling in Investments, Pearson Prentice Hall, Pearson Inc.,
New Jersey, 5th Edition, 2015
4. Ruzhbeh J Bodanwala, Financial Management using Excel Spreadsheet, Taxman Allied
Services Pvt Ltd, New Delhi, 3rd Edition, 2015.
5. Simon Benninga (2014), Financial Modeling, The MIT Press Cambridge, Massachusetts,
Fourth Edition
6. Michael Rees (2018), Principles of Financial Modelling: Model Design and Best
Practices Using Excel and VBA (The Wiley Finance Series), 1st Edition, Wiley
7. Shmuel Oluwa (2019), Hands - On Financial Modeling with Microsoft Excel 2019: Build
practical models for forecasting, valuation, trading, and growth analysis using Excel
2019, 1st Edition, Packt Publishing Limited
8. Danielle Stein Fairhurst (2017), Financial Modeling in Excel for Dummies, 1st Edition,
Wiley

Page 50 of 109
BA3008 APPLICATIONS OF AI AND ML IN FINANCE L T P C
3 0 0 3

OBJECTIVE:

To provide a broad introduction to the emerging technologies, namely Artificial Intelligence

and Machine Learning and their applications in the field of finance

UNIT I OVERVIEW OF AI AND ML 9

Overview of AI & ML, Types of ML, the future of AI in finance, Data Banks and digital world
war.AI advantages, near term work force opportunities and challenges Deposits and Lending:
AI in lending, future of deposits and lending, Power of AI to transform the global SME credit
landscape, AI for credit assessment in underserved segments, Market micro structure and
liquidity: Order - driven and Quote driven markets.
UNIT II AI AND ML APPLICATIONS 9
Introduction to R programming, Market micro structure and liquidity: order driven vs quote
driven markets, AI, ML and big data in financial services, benefits and impact of AI/ML on
business models of financial sector, AI applications in financial market activities. Insurance:
Using AI in commercial underwriting to drive productivity growth, digitally enabled Underwriter,
improving Policy life cycle management with AI and Data Science.

UNIT III AI AND ML IN PAYMENTS 9

Payments: AI - Next leap forward in the payments revolution, Big Data, AI and ML methods
to unlock their potential in the new payment environment. Investment and wealth
management: the true value of AI to transform push / pull wealth management. The Impact
of AI on ESG investing. Implication for the investment value chain. AI in Indian investment and
asset management: Global perspective.

UNIT IV AI AND ML IN CAPITAL MARKETS 9

Capital Markets: AI approaches in Capital market, AI, ML and the financial services industry.
Alternative Data and metaquants: making the most of AI for visionaries in capital market. Trust
in FT and AI, building trust through sound governance. AI and business ethics in financial
markets, transforming Black Box AI in the financial sector. Explainable AI that is intuitive and
perspective, 3 factor Fama and French model

UNIT V REGULATION OF AI 9
Regulation of AI within the financial services sector, changing face of regulatory compliance
and audit. Robocop on Wall Street, technology for regulations and compliance. Future of AI
in Finance: An AI embedded finance future, open banking, BC and AI. Automated ML and
Federated learning, deep learning and financial regulation. AI trends will shape winning
businesses, Governance of AI systems and accountability, AI for ESG investing.

TOTAL: 45 PERIODS

COURSE OUTCOMES:
CO1: Understand the concepts of AI and ML and describe its significance in financial
services.
CO2: Recall and appraise the role of AI and ML in the financial sector.
CO3: Understand and explain the application of AI and ML in the payments sector.
CO4: Understand and explain the application of AI and ML in the capital markets
CO6: Interpret and explain the regulation of AI

Page 51 of 109
CO PO MAPPING
PO
CO
1 2 3 4 5 6 7 8
1 2 2 2 2 2 1
2 2 2 2 3 3 1
3 2 2 2 3 3 1
4 2 2 2 3 3 1
5 2 2 2 3 3 1
Avg. 2 2 2 2.8 2.8 1
3-Strong 2-Medium 1-Low
REFERENCES:
1. Ivana Bartoletti, Susanne Chishti, Anne Leslie and Shan Millie, The AI Book – The AI
handbook for investors, Entrepreneurs and FinTech Visionaries, Wiley Publications.
2. M. Dixon, I Halperin , P Bilokon, Machine Learning in Finance, Springer, I edition
3. Marcos Lopez, Advances in Financial Machine Learning, Wiley, 1st Edition

BA3009 FINTECH AND BLOCKCHAIN APPLICATIONS IN FINANCE L T PC

3 0 0 3
OBJECTIVE:
To provide a broad introduction to the field of FinTech and Blockchain and its application in
the field of Finance

UNIT I FINTECH INDUSTRY AND BANKING TECHNOLOGIES 9

FinTech industry, Global Fintech instruments, Fintech unicorns and startups, new operating
models for banking, banking as a service and open Application Programming Interface (API),
Challenger banks, Neo banks, commercial transformation, Impact of FinTech on banking,
digital technology on the banking sector – UPI, CBS, Mobile banking, India Stack, etc.
UNIT II PAYMENT, DIGITAL LENDING AND INSUR TECH 9
Payments and remittances innovation, social media remittances, Nano payments, Digital
Lending, P2P lending, Crowdfunding, Crowd Investing, digital lending for MSMEs, digital
mortgages, point of sale evolution, mPOS, mobile wallets, smart credit cards, New Generation
Commerce, T-commerce, FinTech and Global Economy. InsurTech, P2P insurance, IoT and
Wearable technology in insurance – Cloud computing in insurance – Using Predictive analytics
in insurance
UNIT III WEALTHTECH 9
WealthTech - Innovative wealth management, Social investing - Robo Advisory Services –
Robotic Process Automation (RPA) – Algo Trading - Big Data in financial services, Hyper
personalization using big data - Cyber security, unique identification system in India, RegTech
and SupTech, Internet of Things (IOT) - IOT in Financial services, New age personal finance
management
UNIT IV INTRODUCTION TO BLOCKCHAIN 9

Blockchain, components of blockchain, public and private keys, Byzantine General Problem,
Proof of concept, Blockchain Architecture, Key blockchain characteristics, Types of
blockchain, blockchain applications, compliance, clearing, and settlements, blockchain
distributed ledgers - Impact and Applications of Blockchain in financial services
UNIT V BLOCKCHAIN AND DIGITAL CURRENCIES 9
Blockchain and new age financial opportunities, Cryptocurrencies, Cryptocurrency Wallets -
Risks and Costs associated with crypto market investment - Central Bank Digital Currency,
Initial Crypto token offerings - Bitcoins- Altcoins - Open Banking Use of Quantum Computing
in Finance - Decentralised Finance (DeFi) - FinTech as a Service – Future of Fintech
TOTAL: 45 PERIODS

Page 52 of 109
COURSE OUTCOMES:
CO1: Understand the concepts of FinTech and critically evaluate its role in financial
services.
CO2: Recall and appraise the concept of new generation commerce and new operating
models for banking and insurance sector.
CO3: Understand and apply the concepts of FinTech in wealth management and personal
finance management.
CO4: Understand and describe the concept and role of blockchain and its application in the
financial sector
CO5: Understand and explain the application of blockchain in cryptocurrencies and other
emerging concepts in fintech

REFERENCES
1. Peter Borovykh, Blockchain Driven, Blockchain Application in Finance, 2nd Edition,
2018
2. Agustin Rubini, FinTech in a Flash, Financial Technology Made Easy, Banking
Innovations 2nd edition, 2017
3. David Kuo Chuen Lee and Linda Low, Inclusive FinTech: Blockchain, Cryptocurrency
and ICO, World Scientific Publishing, 2018
4. Theo Lynn, John G. Mooney, Pierangelo Rosati & Mark Cummins (Ed), “Disrupting
Finance: FinTech and Strategy in the 21st Century”, Palgrave Macmillan, Studies in
Digital Business & Enabling Technologies) Kindle Edition, 1st Edition, 2019
5. Sanjay Phadke, Fintech Future: The Digital DNA of Finance, Sage Publications, First
Edition, 2020
6. Seth Swanson, “FinTech: For Beginners! Understanding & Utilizing the Power of
Financial Technology”, Kindle Edition, 2016
CO PO MAPPING
PO
CO
1 2 3 4 5 6 7 8
1 2 2 2 2 2 1
2 2 2 2 3 3 1
3 2 2 2 3 3 1
4 2 2 2 3 3 1
5 2 2 1 3 3 1
Avg. 2 2 1.8 2.8 2.8 1
3-Strong 2-Medium 1-Low
BA3010 INTERNATIONAL FINANCIAL MANAGEMENT LT PC
3 0 03

OBJECTIVE:
To understand the International Financial Environment, Management, and Risks involved

UNIT I INTRODUCTION TO INTERNATIONAL FINANCE 9

Introduction to international finance: Introduction, Meaning, Nature, scope, Importance, Gold
Standard, Bretton Woods system, Exchange rate regimes, fixed and floating exchange rates

UNIT II FOREIGN EXCHANGE MARKET 9

Foreign exchange market: Function and Structure of the Forex markets, major participants,
types of transactions and settlements, Foreign exchange quotations, process of arbitrage

Page 53 of 109
UNIT III MANAGEMENT OF FOREIGN EXCHANGE 9
Management of foreign exchange exposure and risk: Types of Exposure, Foreign Currency
Exposure, Economic Exposure, Operations exposure, Interest rate exposure. Theories -
Purchase Power Parity - Interest Rate Parity – International Fisher Effect

UNIT IV CROSS BORDER INVESTMENT DECISIONS 9

Cross-border investment decisions: Capital budgeting, Approaches to Project Evaluation, Risk
in Cross-border Investment Decisions, Corporate Risk in Investment Decisions. Financing
Decisions of MNCs
UNIT V MULTINATIONAL FINANCIAL INSTITUTIONS 9
Multinational financing institutions and contemporary issues: The International Bank for
Reconstruction and Development, the International Development Association, The
International Finance Corporation, International monetary fund, Export and Import financing
TOTAL: 45 PERIODS
COURSE OUTCOMES:
1. Understand and explain the concept of International Finance
2. Recall and describe the functions of Foreign Exchange Market
3. Interpret, apply and estimate the management of foreign exchange exposure and risk
involved in it
4. Understand, analyse and evaluate the cross-border investment decisions
5. Recall and analyse multinational financing institutions and contemporary issues

CO PO MAPPING
PO
CO
1 2 3 4 5 6 7 8
1 2 1
2 2 2 2 1
3 2 2 2 1
4 2 2 1
5 2 2 2 1
Avg. 2 1.2 1.6 1
3-Strong 2-Medium 1-Low

REFERENCES:
1. Madura, J., International financial management. Cengage Learning, 2020
2. Apte, P. G., & Kapshe, S., International Financial Management, McGraw-Hill Education,
2020
3. Eun, C. S., & Resnick, B. G., International Financial Management, Tata McGraw-Hill
Education, 4 Edition, 2010
4. V. A Avadhani, International Financial Management, Second Edition, HPH, 2011
5. Eiteman & Stonchill, “Multinational Business Finance”, 12th Edition, Pearson, 2010
6. V.K. Bhalla. “International Financial Management for the Multinational Firm”,4th Edition,
S Chand, 2014
7. Alan C. Shapiro, Multinational Financial Management, PHI Learning, 5th Edition, 2010.

BA3011 CAPITAL AND FINANCIAL MARKETS L T PC

3 0 0 3
OBJECTIVE:
 To understand the types and functions of the various financial markets, its
instruments, and regulations.

UNIT I FINANCIAL MARKETS IN INDIA 9

Indian financial system and markets – Structure of financial markets in India – Types -
Participants in Financial Market – Regulatory Environment - RBI, CCIL, Common securities
market, Money market - Capital market - Governments philosophy and financial market –
financial instruments

Page 54 of 109
UNIT II INDIAN CAPITAL MARKET- PRIMARY MARKET 9
Primary Market - Primary market system - Types of scripts - Issue of capital: process,
regulation, and pricing of issue, – Methods of floating new issues, Book building - Primary
market intermediaries: commercial banks, development banks, Merchant bankers, issue
managers, rating agencies, etc. – Role of primary market – Regulation of primary market.
Blockchain Technology in Capital Markets

UNIT III SECONDARY MARKET 9

Stock exchanges in India - History and development - Listing - Depositaries - Stock exchange
mechanism: Trading, Settlement, risk management, Basics of pricing mechanism - Players
and stock exchange - Regulations of stock exchanges – Role of SEBI – BSE, OTCEI, NSE,
ISE - Role of FIIs, MFs, and investment bankers – Stock market indices – calculation.

UNIT IV DEBT MARKET AND FOREX MARKET 9

Bond markets in India: Government bond market and its interface with capital market -
Components of bond market - G-Sec, T-Bills, Corporate Bonds, Yield conventions, Role of
Primary Dealers, Auction Markets - Pricing of Bonds; Money Market
Introduction to Forex Markets, basics in exchange rates theory - Forex risk exposures and
basics of corporate forex risk management.

UNIT V MUTUAL FUNDS, DERIVATIVES MARKETS AND PRIVATE EQUITY 9

Mutual funds institutions in India, Types of mutual funds, Basics in portfolio management,
Metrics of performance for fund manager.
Introduction to Derivatives and the size of derivatives markets - Brief introduction to Forwards,
Options, Futures and Swaps.
Venture capital and Private equity - Role of VCs and PEs in financial markets.

TOTAL: 45 PERIODS
COURSE OUTCOMES:
1. Remember and explain the basic concepts of the financial markets in India
2. Recall and describe the instruments, participants, and trading in debt market and forex
markets
3. Understand, apply and explain the methods of issuing shares and the role of
intermediaries in the primary market
4. Interpret and examine the trading mechanism in the stock market
5. Understand and Appraise the role of mutual fund, derivatives markets and private
equity

REFERENCES:

1. M.Y Khan, Indian Financial System, Tata McGraw Hill, 6th Edition, 2011
2. Christopher Viney and Peter Phillips, Financial Institutions, Instruments and Markets
(2015), 8th Edition, McGraw Hill.
3. Pathak, Bharati V., Indian Financial System: Markets, Institutions and Services, Pearson
education (Singapore), New Delhi, Fourth edition, 2014.
4. Saunders, Anthonu and Cornett, Marcia Millon, Financial Markets and Institutions: An
Introduction to the risk management approach, McGraw Hill, Irwin, New York, 3rd Edition,
2017.
5. Bhole, L.M, Financial Institutions and Markets: Structure, Growth and Innovations,
McGrawHill, New Delhi, Sixth edition, 2017.
6. Fabozzi, Frank J. and Modigliani, Franco, Capital Markets: Institutions and Markets,
Prentice Hall of India, New Delhi, Fourth Edition, 2009.

Page 55 of 109
CO PO MAPPING
PO
CO
1 2 3 4 5 6 7 8

1 2 2 2
2 1
2 2 2 2 2 1
3 1 1 2 2 1
4
2 2 2 2 1
5
2 2 2 3 1
Avg. 1.4 1.8 2 2.8 1
3-Strong 2-Medium 1-Low

BA3012 CONSUMER BEHAVIOUR AND NEURAL MARKETING L T PC

3 0 0 3

OBJECTIVE:
 To study and understand the consumer' behavior in-order to effectively utilise the
market' potential.

UNIT I INTRODUCTION 9
Understanding Consumer behaviour - Consumption, Consumer orientation-Approaches to
consumer behaviour research- Interpretive and Quantitative approaches - Effects of
Technology, Demographics and Economy on Consumer behaviour.

UNIT II INTERNAL INFLUENCES 9

Influences on consumer behavior – motivation – perception – Attitudes and Beliefs - Learning
and Experience - Personality & Self Image.

UNIT III EXTERNAL INFLUENCES 9

Socio-Cultural, Cross Culture - Family group – Reference group – Communication - Influences
on Consumer behavior

UNIT IV CONSUMER BEHAVIOR MODELS 9

Traditional and Contemporary Consumer behaviour model for Individual and industrial buying
behaviour and decision making- Consumer decision making process- Diffusion of Innovation

UNIT V CONSUMER NEUROSCIENCE 9

Introduction to the application of neuroscience to consumer research. Nature of Neuro
Marketing, Neuromarketing Versus Traditional Methods-key Benefits and Issues, Mapping the
Brain. Attention and Consciousness, Eye Tracking, Senses and Perception, Sensory Neuro
Marketing.
TOTAL: 45 PERIODS
Course Outcomes:
The students will be able to
1. Understand, apply and analyse the approaches to consumer behaviour research
2. Relate and interpret the internal factors that influences consumers
3. Assess the effects of external factors influences on consumer behaviour
4. Understand, apply and analyse the models of consumer and industrial buying and decision
making
5. Understand, design and interpret applications of neuromarketing research

Page 56 of 109
CO PO MAPPING

CO Program Outcomes
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1 3 3 1 1 2 1
CO2 1 1 1 1
CO3 1 1 2 1
CO4 1 2 1 2
CO5 2 2 1 3 1
Avg

REFERENCES:
1. RamanujMajumdar, Consumer Behaviour - Insights from Indian Market, PHI, 2010.
2. Leon Schiffman, and Joseph L. Wisenblit., Consumer Behavior, 11th Edition, Pearson, 2015.
3. Leon G.Schiffman and Leslie LasarKanuk, Consumer Behavior, Pearson Education, India,
ninth edition, 2010.
4. Barry J.B., Eric G.H., Ashutosh M., Consumer Behaviour - A South Asian Perspective,
Cengage Learning, 2016.
5. Paul Peter et al., Consumer Behavior and Marketing Stratergy, Tata McGraw Hill, Indian
Edition, 7th Edition 2005.
6. Suja R. Nair , Consumer Behaviour & Marketing Research, Himalaya Publishing, 2015
7. Introduction to Neuromarketing & Consumer Neuroscience Thomas ZoëgaRamsøy
Neurons Inc 2015 978- 8799760206
8. Consumer Neuroscience Cerf, M. & Manuel Garcia-Garcia, M. (Editors), The MIT Press
2017 978-0262036597

BA3013 ADVERTISING MANAGEMENT L T P C

AND SALES PROMOTION 3 0 0 3

COURSE OBJECTIVE
 To impart knowledge on Advertisement Management and Sales Promotion.

UNIT I ADVERTISING 9
Advertising, evolution objectives, task and process, classification market segmentation and target
audience

UNIT II MEDIA 9
Message and Copy Development Creation -Types Advertising Layout- Functions-Design of
Layout-Advertising campaign, Media - Selection, Planning and Scheduling – Strategy Social
Media Advertising - Web Advertising – Integrated programme and budget planning.

UNIT III SALES FORCE MANAGEMENT 9

Advertising agencies – Organization and operation. Sales force Management- Personal Selling-
Objectives - Salesmanship-Types -Process of Personal Selling-Types of Salesman.

UNIT IV SALES PROMOTION 9

Why and When Sales promotion activities, Consumer and sales channel oriented – planning,
budgeting and implementing and controlling campaigns. PR -Process, Publicity

UNIT V CONTROL 9
Implementation and control Measurement of effectiveness – Ethics, Economics and Social
Relevance. Recent trends
TOTAL: 45 PERIODS

Page 57 of 109
COURSE OUTCOMES

CO1: Possess knowledge and good understanding on the fundamentals of advertising

CO2: understanding and knowledge on advertising An
CO3: Discoveron advertising agencies and its operations.
CO4: Understand sales promotion campaigns.
CO5: Evaluate the relevance of Advertisement and Sales promotion.

CO PO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 3 2 2 2 3 3 3
CO 2 2 3 2 3 3 2 2 3
CO 3 3 3 1 1 3 2 3 3
CO 4 3 3 1 1 1 1 3 3
CO 5 3 3 1 3 1 1 3 3

Reading List

1. S A Chunawalla, Advertising Management and Sales Promotion, Himalaya Publishing,

2015
2. VvRathna& S L Guptha, Advertising and Sales Promotion Management,Sultan
Chand,2011
3. S H H Kazmi & Satish Batra, Advertising and Sales Promotion Management, Excel
Books,2008
4. Mishra M N ,Sales Promotion and Advertising Management , Mishra M N, Himalaya
Publishing 2015

REFERENCES
1. Advertising and Promotion: An Integrated Marketing Communications Perspective (SIE)
by George E Belch, Michael A Belch, Keyoor Purani, 12th edition, McGraw Hill Education,
2021.
2. Advertising, Promotion, and other aspects of Integrated Marketing Communications
(Mindtap Course List) by Terence Shimp and J. Craig Andrews, South-Western College
Publishing, 2017.
3. Percy, L. and Rosenbaum-Elliot, R., Strategic Advertising Management, 4 th Edition,
Oxford University Press, 2012.
4. Shrimp, T.A., Integrated Marketing Communications in Advertising and Promotion, 8 th
Edition, Cengage Learning India, 2012.
5. Belch, G.E., Belch, M. and Purani, K., Advertising and Promotion, 7th Edition, Tata
McGraw-Hill Education, 2009.
6. Marshall, P., Ultimate Guide to Facebook Advertising, Tata McGraw-Hill Education, 2011.

BA3014 BRAND MANAGEMENT L T P C

3 0 0 3
OBJECTIVE :
 To understand the fundamental differences between services and goods and to provide
insight into ways to improve service quality and productivity in various service sectors.

UNIT - I INTRODUCTION TO BRANDING 9

Definition of Brand - Importance of Brands – Branding Challenges and Opportunities – Brand
Equity Concept – Brand Equity Models – Kepler Brand Identity Model - Brands vs. Products
Constituents of a Brand: Brand Elements – Brand Identity - Image and Personality – Brand DNA,
Kernel, Codes and Promises – Point of Distribution and Point of Purchase

Page 58 of 109
UNIT - II BRAND POSITIONING 9
Basic Concepts – Risks – Brands and Consumers – Competitive Advantage through Strategic
Positioning of Brands – Points of Parity –Points of Difference –Brand Building: Designing
Marketing Programmes to Build Brands – Role of Social Media in Brand Building – Managing and
Sustaining Brands Long-Term.

UNIT - III BRAND IMAGE 9

Image Dimensions, Brand Associations & Image, Brand Identity; Perspectives, Levels and Prisms.
Managing Brand Image – Stages – Functional, Symbolic and Experiential Brands – Brand Audits
– Brand Loyalty – Cult Brands

UNIT - IV BRAND VALUATION 9

Methods of Valuation – Implications for Buying & Selling Brands. Leveraging Brands: Brand
Extension – Brand Licensing – Co-branding – Brand Architecture and Portfolio Management

UNIT - V BRANDING IN PRACTICE 9

Handling Name Changes and Brand Transfer – Brand Revitalisation and Rejuvenation – Global
Branding Strategies – Building and Managing Brands Across Boundaries – Branding Industrial
Products, Services and Retailers – Building Brands Online – Indianisation of Foreign Brands and
Taking Indian Brands Global
TOTAL: 45 PERIODS
COURSE OUTCOMES:
1. To understand the core concepts and key elements of Branding that helps to build brand
equity and brand image of the products.
2. To create competitive advantage through strategic positioning of brands and designing brand
building programs.
3. To examine the elements that create brand identity for the products and enhancing the brand
image and brand loyalty among the buyers.
4. To analyze brand leveraging value of the product by applying relevant brand valuation
methods .
5. To adapt global brand strategies by having better understanding towards industrial, retailer
brands and thereby promoting brands at global level.

CO PO MAPPING

PO
CO
1 2 3 4 5 6 7 8

1 3 3 1 2 1 3 3 2
2 3 3 2 2 1 3 3 3
3 3 3 2 1 1 3 3 3

4 3 3 1 1 - 3 2 2

5 3 3 2 1 1 2 2 3

Avg. 3 3 1.6 1.4 0.8 2.8 2.6 2.6

READING LIST
1. Kevin Lane Keller, Mats Georgson, & Tony Aperia, Strategic Brand Management, Kindle
2nd Edition, 2013
2. Brand Management, Palgrave Mcmillan, 2021
3. Journal of brand management, Palgrave Macmillan
4. Journal of Product & brand Management, Emerald Publishing

Page 59 of 109
REFERENCE BOOKS
1. Keller, K.L., Strategic Brand Management, 3rd Edition, Pearson, 2011
2. Chevalier, M. and Mazzalovo, G., Luxury Brand Management: A World of Privilege, 2nd
Edition, John Wiley and Sons, 2012
3. Aaker, D., Building Strong Brands, Simon & Schuster, 2010.
4. Dutta, K., Brand Management: Principles and Practices, Oxford University Press, 2012.
5. Kapferer, J.N., The New Strategic Brand Management: Advanced Insights and Strategic
Thinking, 5th Edition, Kogan Page, 2012

BA3015 SERVICES MARKETING L T PC

3 0 0 3

OBJECTIVE
 To understand the fundamental differences between services and goods and
to provide insight into ways to improve service quality and productivity in
various service sectors.

UNIT - I INTRODUCTION TO SERVICES MARKETING 9

Marketing Services: Introduction - Growth of the service sector - The Concept of Service -
Nature & Characteristics of Service , Service and Goods Difference, – Classification of
Service- Understanding service consumers- Three stage model of service consumption,
Service encounter stage, Service Marketing Mix - 7 P's of Marketing, Service Marketing
triangle.

UNIT - II SERVICE PRODUCTS , POSITIONING , DISTRIBUTION OF SERVICES 9

Service products , Flower of service , New service development - Hierarchy of new service
category, Positioning of services, Customer driven strategy, Segmenting and Targeting
Service Markets, Positioning maps, Distribution of services, Location considerations, Delivery
of service, Challenges of distribution.

UNIT - III DEMAND AND CAPACITY MANAGEMENT, SERVICE ENVIRONMENT,

SERVICE PRICING 9
Productive Service Capacity, Demand Fluctuations, Managing Demand and Capacity,
Patterns of Demand, Managing Waiting Lines, Service Environment, Purpose of Service
environment, Consumer Response, Dimensions, Pricing of services- Pricing strategy,
Revenue Management, Ethical concerns in pricing, Putting service pricing into practice,
Pricing, Strategies And Tactics.

UNIT – IV MANAGEMENT OF SERVICE QUALITY AND SERVICE PROCESS 9

Service quality- Causes Of Service – Quality Gaps, Gap model in service design, Measuring
service quality, Measuring productivity, Improving service productivity, Designing service
processes - Service Blueprinting, service process redesign, Customer participation in service
process.

UNIT - V SERVICE STRATEGY IN VARIOUS SECTORS 9

Marketing of Service - Financial Services – Health Service - Hospitality Services including

travel, hotels and tourism - Professional Service - Public Utility Services - Educational
Services.
TOTAL: 45 PERIODS

Page 60 of 109
COURSE OUTCOMES
1. To understand the similarities and differences in service-based and physical product based
marketing activities.
2. To demonstrate a positioning of services to identify a competitive position in the market for
service differentiation.
3. To manage and utilize service capacity for improving productivity of services and to analyze
the influence of service environment on customer satisfaction.
4. To apply pricing strategy for different services and to examine various ethical concerns in
pricing of services.
5. To assess the causes of service quality gap and to improve service productivity through
service blueprinting.

CO PO MAPPING

PO
CO
1 2 3 4 5 6 7 8
1 2 3 1 - - 2 2 3
2 3 3 1 1 - 3 3 2
3 3 3 2 1 1 3 3 2
4 3 3 2 - 1 3 3 3
5 3 3 3 3 3 3 3 2
Avg. 3 3 1.8 1 1 2.8 2.8 2.4

READING LIST
1. R. Srinivasan, Services Marketing: The Indian Context 4th Edition, PHI, Edition, 2014
2. Jayantha Chatterjee Christopher Lovelock, Pearson,2017,Kindle
3. Journal of services marketing, Emerald Insight
4. Journal of service management, Emerald Group Publishing Ltd

REFERENCES

1. Lovelock, C., Wirtz, J. and Chatterjee, J., Services Marketing, 7thEdition, Pearson, 2019
2. Zeithaml, V., Bitner, M.J., Gremler, D. and Pandit, A., Services Marketing, 5thEdition, Tata
McGraw-Hill,2017
3. Gronoos, C., Service Management and Marketing: Customer Management in Service
Competition, 3rdEdition, Wiley India, 2011
4. Bateman, J.E. and Hoffman, D., Services Marketing, 4thEdition, Cengage Learning, 2011.
5. Srinivasan, R., Services Marketing: Indian Context, PHI Learning, 2012.

BA3016 CUSTOMER RELATIONS MANAGEMENT LTPC

3003

OBJECTIVE:
 To study and understand the customer relationship management concepts and marketing
strategy

UNIT I INTRODUCTION 9

CRM-Definition, Emergence of CRM Practice, Factors responsible for CRM growth, CRM process,
framework of CRM, Benefits of CRM, Types of CRM, Scope of CRM, Customer Profitability,
Features Trends in CRM, CRM and Cost Benefit Analysis, CRM and Relationship Marketing.

Page 61 of 109
UNIT II CRM CONCEPTS 9

Customer Value, Customer Expectation, Customer Satisfaction, Customer Centricity, Customer

Acquisition, Customer Retention, Customer Loyalty, Customer Lifetime Value. Customer
Experience Management, Customer Profitability, Enterprise Marketing Management, Customer
Satisfaction Measurements, Web based Customer Support.

UNIT III PLANNING FOR CRM 9

Steps in Planning-Building Customer Centricity, Setting CRM Objectives, Defining Data

Requirements, Planning Desired Outputs, Relevant issues while planning the Outputs, Elements
of CRM plan, CRM Strategy: The Strategy Development Process, Customer Strategy Grid.

UNIT IV CRM AND MARKETING STRATEGY 9

CRM Marketing Initiatives, Sales Force Automation, Campaign Management, Call Centers.
Practice of CRM: CRM in Consumer Markets, CRM in Services Sector, CRM in Mass Markets,
CRM in Manufacturing Sector

UNIT V CRM PLANNING AND IMPLEMENTATION 9

Issues and Problems in implementing CRM, Information Technology tools in CRM, Challenges of
CRM Implementation. CRM Implementation Roadmap, Road Map (RM) Performance: Measuring
CRM performance, CRM Metrics

TOTAL: 45 PERIODS
OUTCOMES:
On completion of the course, students will be able to
CO1: To familiarize the students to the basic and evolution of CRM
CO2: To provide insights on CRM Concepts
CO3: To throw light on CRM and strategy its development in an organization
CO4: To elucidate on CRM and Marketing Strategy
CO5: To create awareness and importance of CRM Planning and Implementation

CO PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 3 2
CO 2 3 2
CO 3 2 3 3
CO 4 2 3
CO 5 3 2 2

REFERENCES :
1. Kincaid, J., Customer Relationship Management: Getting it right, Pearson, 2005.
2. Makkar, U. and Makkar, H.K., Customer Relationship Management, Tata McGraw-Hill
Education, 2011.
3. Kumar, V. and Reinartz, W.J., Customer Relationship Management: A Databased
Approach, Wiley India Pvt. Ltd., 2006.
4. Max Fatouretchi, The Art of CRM: Proven strategies for modern customer, 2019.
5. Peelen, E., Customer Relationship Management, Pearson, 2008.
6. Shanmughasundaram, S., Customer Relationship Management: Modern Trends and
Perspectives, PHI Learning Pvt. Ltd., 2008.Education, 2010.
7. Kincaid, J., Customer Relationship Management: Getting it right, Pearson, 2005.

Page 62 of 109
BA3017 RETAIL MARKETING LTPC
300 3

OBJECTIVE:
 Design a comprehensive retail marketing plan for a specific retail business.
UNIT I INTRODUCTION 9
An overview of Global Retailing – Challenges and opportunities – Retail trends in India –
Socio economic and technological Influences on retail management – Government of India
policy implications on retails.

UNIT II RETAIL FORMATS 9

Organized and unorganized formats – Different organized retail formats – Characteristics of
each format – Emerging trends in retail formats – MNC's role in organized retail formats.

UNIT III RETAILING DECISIONS 9

Choice of retail locations - internal and external atmospherics – Positioning of retail shops –
Building retail store Image - Retail service quality management – Retail Supply Chain
Management – Retail Pricing Decisions. Merchandizing and category management – buying.

UNIT IV RETAIL SHOP MANAGEMENT 9

Visual Merchandise Management – Space Management – Retail Inventory Management –
Retail accounting and audits - Retail store brands – Retail advertising and promotions
– Retail Management Information Systems - Online retail – Emerging trends .
UNIT V RETAIL SHOPPER BEHAVIOUR 9
Understanding of Retail shopper behavior – Shopper Profile Analysis – Shopping Decision
Process - Factors influencing retail shopper behavior – Complaints Management - Retail
sales force Management – Challenges in Retailing in India.
TOTAL: 45 PERIODS
COURSE OUTCOMES:
CO1: Recall the key concepts and principles of retail marketing.
CO2: Demonstrate the fundamental principles and strategies of retail marketing.
CO3: Experiment retail marketing techniques to develop effective product displays and
visual merchandising.
CO4: Analyze retail shopper behavior in the context of retail marketing.
CO5: Evaluate the effectiveness of retail marketing strategies and campaigns.
CO6: Design a comprehensive retail marketing plan for a specific retail business.

CO PO MAPPING
PO
CO
1 2 3 4 5 6 7 8

1 3 2 2 2 2 1 1 1
2 2 2 3 3 2 1 2 1
3 3 2 2 2 2 2 3 2

4 2 3 2 3 3 1 1 2

5 2 2 1 2 2 2 2 3

6 2 2 3 2 2 1 2 1

Avg. 2.33 2.17 2.17 2.33 2.17 1.33 1.83 1.67

Page 63 of 109
 REFERENCES :
1. Levy, Michael, Weitz, Barton A., and Pandit Ajay (2015). Retail Management,Tata McGraw-
Hill, 8th Edition, New Delhi.
2. Ogden, Integrated Retail Management, Biztantra, India, 2008.
3. Patrick M. Dunne and Robert F Lusch, Retailing, Thomson Learning, 4th Edition 2008.
4. Chetan Bajaj, Rajnish Tow and Nidhi V. Srivatsava, Retail Management, Oxford
University Press, 2007.
5. Swapna Pradhan, Retail Management -Text and Cases, Tata McGraw Hill, 3rd Edition,
2009.
6. Dunne, Retailing, Cengage Learning, 2nd Edition, 2008
7. Ramkrishnan and Y.R.Srinivasan, Indian Retailing Text and Cases, Oxford University
Press, 2008

BA3018 DIGITAL MARKETING LTPC

3003
OBJECTIVE:
 To understand Digital Marketing Space and acquire knowledge in digital Marketing
Strategy

UNIT I DIGITAL MARKETING STRATEGY 9

Digital vs. Traditional marketing- Online marketing space - Significance of digital marketing -
Online marketing mix - E-products - STP - E-price - E-Promotion - Affiliate marketing - Online
tools for Content Marketing – Market influence analytics in Digital Eco System.

UNIT II SEO 9
Keyword strategy – SEO strategy – SEO success factors – On page and Off page techniques
- Search Engine Marketing (SEM) – Working of Search Engine – SEM Components - PPC
advertising –Display Advertisement

UNIT III EMAIL AND MOBILE MARKETING 9

Email and Mobile Marketing E- Mail Marketing - Types of E- Mail Marketing -Email
Automation -Lead Generation -Integrating Email with Social Media and Mobile- Measuring and
maximising email campaign effectiveness. Mobile Marketing-Mobile Inventory/channels-
Location based; Context based; Coupons and offers, Mobile Apps, Mobile Commerce, SMS
Campaigns-Profiling and targeting

UNIT IV SOCIAL MEDIA MARKETING 9

Social Media Channels - Social Media Strategy - Web PR and Online reputation management
- Adwords - PPC Advertising - Video SEO - Conversion Optimization Monitoring - trends
analysis – dashboards - segmentation - Navigation analysis (funnel reports, heat maps, etc.).

UNIT V SEARCH AND WEB ANALYTICS 9

Repatriation-issues-best practices; Sustainable practices through Ethics and CSR; Green
HRD; Ethical Issues-dispute settlement-International labour contract.Knowledge
Management-Transfer; Changing and Future Trends: International labour standards,
Managing Remote Work -issues-digital privacy and decent work. Search analytics Current
trends & challenges - web analytics & Web 2.0, multi-channel marketing management, web
mining & predictive analytics - Understanding the key fabric of the Web - Sources of data:
clickstream data, online surveys, usability research - Clickstream data collection techniques -
web server log analysis - page tagging - Web metrics and Key Performance Indicators (KPIs):
simple views, visitor counts, measuring content, engagement, conversions, etc. Framework
for mapping business needs to web analytics tasks - Data collection architecture- Introduction
to OLAP, Web data exploration and reporting - Introduction to Splunk.
TOTAL: 45 PERIODS

Page 64 of 109
COURSE OUTCOMES:
On completion of the course, students will be able to
CO1: To examine and explore the role and importance of digital marketing in today’s rapidly
changing business environment.
CO2: To focusses on how SEO an be utilised by organisations and how its effectiveness can
measured.
CO3: To know the key elements of a digital marketing strategy in email and mobile
CO4: To analyse how the effectiveness of social media marketing and how it can be
measured
CO5: To demonstrate advanced practical skills in common digital marketing tools such as
SEO, SEM, Social media and Blogs.

CO PO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 3 2 2 2 2 2 2
CO 2 3 3 2 2 2 2 3 3
CO 3 3 3 2 1 1 1 1 3
CO 4 2 3 2 1 1 1 2 3
CO 5 3 2 1 1 1 1 3 3

READING LIST:
1. M Bala, D Verma - … (2018). A Critical Review of Digital Marketing …, 2018 -
papers.ssrn.com
2. Digital marketing: global strategies from the world's leading experts
YJ Wind, V Mahajan - 2002 - books.google.com
3. Digital marketing: A practical approach A Charlesworth - 2014
taylorfrancis.com
4. Modern trends in the development of digital marketing
NI Arkhipova, MT Gurieva - RSUH/RGGU Bulletin. Series …, 2018 - ideas.repec.org
REFERENCES :

1. Rob Stokes, (2014), e-marketing: The Essential Guide to Digital Marketing, 5thedition,
Quirk Education.
2. Dave Chaffey, Fiona Ellis-Chadwick, Richard Mayer, Kevin Johnston, (2012), Internet
Marketing: Strategy, Implementation and Practice, Prentice Hall.Liana Evans, (2010),
Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social
Media, Que Publishing.
3. Vandana Ahuja, (2015), Digital Marketing, 1stedition, Oxford University Press.
4. Avinash Kaushik, (2009), Web Analytics 2.0: The Art of Online Accountability and
Science of Customer Centricity.
5. Rob Stokes, (2014), e-marketing: The Essential Guide to Digital Marketing, 5thedition,
Quirk Education.

BA3019 MARKETING ANALYTICS LTPC

3003

OBJECTIVES:
 To familiarize the students to the basic concepts of Marketing analytics.

UNIT I MARKETING ANALYTICS FRAMEWORK 9

Introduction to Marketing Analytics and Models. Market Insight - Market Data Source –
treatment of outliers, Market sizing, PESTLE Market analysis, Porter Five Force Analysis
Market segment identification, targeting and positioning - Tools and Techniques: Regression,
Cluster Analysis, and Perceptual Mapping Techniques.

Page 65 of 109
UNIT II BUSINESS STRATEGY AND OPERATIONS 9
Analytics based strategy selection with strategic models - Strategic Scenarios, Strategic
Decision Models, and Strategic Metrics.
Business Operations: Forecasting - Predictive Analytics - Data Mining - Balanced Scorecard
- Critical Success Factors.

UNIT III PRODUCT AND PRICE ANALYTICS 9

Product analytics: Conjoint Analysis model - Decision Tree Model - Portfolio Resource
Allocation - Product/ service Metrics, Attribute Preference testing.
Price Analytics: Pricing Techniques - Pricing Assessment - Profitable pricing - Pricing for
Business Markets - Price Discrimination.
UNIT IV DISTRIBUTION AND PROMOTIONS ANALYTICS 9
Distribution Analytics: Distribution Channel Characteristics - Retail Location selection,
Channel Evaluation and Selection - Multi-channel Distribution.
Promotion Analytics: Promotion Budget estimation - Promotion Budget Allocation – Ad value
equivalence model - Promotion Metrics for traditional Media - Promotion Metrics for social
media.

UNIT V SALES ANALYTICS 9

E commerce sales model, sales metrics, profitability metrics and support metrics - Rapid
decision models - data driven presentations - contemporary issues and opportunities in
application of marketing analytics in different sectors.
TOTAL: 45 PERIODS

OUTCOMES:
On completion of the course, students will be able to
CO1: Understand the basic concepts of marketing analytics.
CO2: Analyse and Implement Business Strategies.
CO3: Use differential Product and Price analytics.
CO4: Compare and employ on distribution analytics.
CO5: Use appropriate sales analytics.

CO PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 2 3
CO 2 3 3 3 3
CO 3 2 3 3
CO 4 3 2 3
CO 5 3 3 3
READING LIST:
1. Marketing analytics: Methods, practice, implementation, and links to other fields
SL France, S Ghose - Expert Systems with Applications, 2019 - Elsevier
2. Marketing analytics for customer engagement: a viewpoint
3. S Nagaraj - International Journal of Information Systems and Social …, 2020 - igi-
global.com
4. Journal of Marketing Analytics - Palgrave Macmillan
5. Applied Marketing Analytics | Henry Stewart Publications

REFERENCES :
1. Stephen Sorger, (2013), MARKETING ANALYTICS, Strategic Models and
Metrics, First Edition, Admiral Press.
2. Gary L. Lilien and Arvind Rangaswamy (2014), Marketing Engineering: Computer
Assisted Marketing Analysis and Planning, 2nd edition, Trafford Publishing UK.
3. Wayne L. Winston (2014), Marketing Analytics: Data-Driven Techniques with
Microsoft Excel, First Edition, Wiley, Indianapolis.
4. Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein (2010),

Page 66 of 109
 Marketing Metrics, 2nd Edition, Pearson USA.
5. Mike Grigsby (2018), Marketing Analytics: A Practical Guide to Improving
Consumer Insights Using Data Techniques, 2nd Edition, NY: Kogan Page Limited,
New York.
6. RajkumarVenkatesan, Paul W. Farris, Ronald T. Wilcox, Marketing Analytics
Essential Tools for Data-Driven Decisions, University of Virginia Press, 1st Edition,
2021.

BA3020 INDUSTRIAL AND LABOUR RELATIONS L T P C

3 0 0 3
OBJECTIVE:
 To acquaint the learners with the practices of industrial and labour relations for
maintaining industrial peace and harmony in the perspective of governments
,employeers and -employees well being leading industrial growth.

UNIT I INDUSTRIAL RELATIONS 9

Concept, scope- objectives- Importance - Approaches to IR- Industrial relations system in
India. Trade Unions Act,1926- trade union movement in India- objective -role - functions-
procedure for registration of trade unions- Rights and responsibilities- problems- Employee
relations in IT sector.

UNIT II LABOUR RELATIONS 9

The Industrial Disputes Act, 1947-Disputes – Impact – Causes – Strikes – Prevention –
Industrial Peace – Government Machinery – Conciliation – Arbitration – Adjudication. Labour
welfare- statutory-Voluntary- welfare funds-welfare of unorganized labour.

UNIT III LABOUR LEGISLATIONS-I 9

Origin and growth of labor legislation in India- Principles of labour legislations-Factories Act
1948- Minimum Wages Act, 1948- Payment of Wages Act, 1936- Payment of Bonus Act, 1965

UNIT IV LABOUR LEGISLATIONS-II 9

The Industrial employment (standing orders) Act, 1946- The Apprentices act, 1961-The Equal
Remuneration act, 1976- Payment of Gratuity act 1972- Employee compensation act in 2013.

UNIT V LABOUR LEGISLATIONS-III 9

Employees’ Provident fund and Miscellaneous provisions act, 1952- Employees’ state
insurance (ESI) Act, 1948- Maternity Benefit Act, 1961- Contract Labour Regulations and
Abolition Act, 1970 -The Child Labour Prevention and Regulation Act, 1986 - New Labour
Codes - Recent Trends.
TOTAL: 45 PERIODS

COURSE OUTCOMES:
After completion of the course ,the student will be able :
CO1: To Understandand appreciate Industrial relations system and Trade unions
CO2: ToUnderstand and Evaluate the Industrial Disputes and labour welfare measures
CO3: To articulate,and appraise theLabour legislation & legal provisions for factory
workers, wages and Bonus
CO4: To analyse and evaluate theLegal provisions for equal remuneration, gratuity,
compensation, industrial employment and Apprenticeship
CO5: To understand and apply the Legal provisions for EPF, ESI, Maternity, contract
labours, and child labourprevention and the perspectives of New Laour Codes

Page 67 of 109
CO PO MAPPING

Program Outcomes
CO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
1 3 1 2 2 2 3 2 1
2 2 2 2 3 1 3 2 1
3 3 2 2 1 2 3 2 1
4 2 1 1 3 2 3 2 1
5 2 3 3 2 1 3 2 1
Avg 2 1.8 2 2.2 1.6 3 2 1

REFERENCES :
1. Mamoria C.B. and Sathish Mamoria, Dynamics of Industrial Relations, Himalaya
Publishing House, New Delhi, 2022.
2. Kapoor N. D , Elements of Mercantile Law, Sultan Chand and Sons, 2022.
3. ArunMonappa, RanjeetNambudiri, PatturajaSelvaraj. Industrial relations &Labour Laws.
Tata McGraw Hill. 2012
4. P.K. Padhi, Industrial Laws, PHI, 2017.
5. Tax Mann, Labour Laws, 2022.
6. Srivastava, Industrial Relations and Labour laws,8Th Edition, Vikas, 2022.
7. Web References: https://labour.gov.in/labour-codes

BA3021 EMOTIONAL INTELLIGENCE FOR MANAGERIAL LT PC

EFFECTIVENESS 3 0 03

COURSE OBJECTIVE

 To appreciate the importance of Emotional Intelligence and Work Setting and

becoming an effective Manager.

UNIT I INTRODUCTION TO EMOTIONAL INTELLIGENCE 9

Meaning of Emotions- Emotional Intelligence- Importance- Models of Emotional Intelligence-
Trait EI- Social Intelligence- IQ and EQ- Self Awareness- Social Skills – Relationship
Management- EI and Motivation

UNIT II UNDERSTANDING EMOTIONS 9

The Brain and Emotion - The Relationship of Mood and Emotion - The Role of Emotion in
Organizational Health and the Bottom Line - Types of Emotions- Control of Emotions - Gender
Differences in Emotion - Impulse Control- Marshmallow Experiment- Negative and Positive
Emotions – Emotion and Health

UNIT III MANAGING EMOTIONS 9

Learning EI – Emotional Self Awareness – EI Assessment Tools - Emotional Intelligence and
Psychological Adjustment - Issues in Anxiety, Stress, Depression, Anger, Self Esteem and
Self-Management- Empathy

UNIT IV EI AT WORK PLACE 9

Emotional Intelligence and Decision Making - EI and Personality- Work Frustrations- EI and
Work Performance- EI and Leadership - EI and Job Stress – EI and Information Processing -
EI and Communication – Goal Conflict – EI and Conflict Resolution – EI and Work Place
Diversity – Group EI – EI in Team Building - Star Performers

Page 68 of 109
UNIT V EMOTIONAL COMPETENCY AND EMOTIONAL CAPITAL 9
Emotional Competence – Emotional Competence Inventory - Bourdieu’s Theory of Social
Capital – Emotional Capital – Development of the concept – Developing Emotional Capital –
Emotional Capital and wellbeing – Emotional Capital and Performance - Organizational
Practices.

TOTAL: 45 PERIODS

COURSE OUTCOMES
CO1: To Recognize and apply basic concepts of Emotional Intelligence
CO2: To understand, appreciate and evaluate various emotions and their role in wellbeing
CO3: To assess and appraise the role of EI training in Managing Oneself.
CO4 : To determine the importance in EI in work place
CO5 : To evaluate the role of Emotional Capital and Emotional Competency in Individual and
Organizational success.

CO PO MAPPING

PO
CO
1 2 3 4 5 6 7 8

1 1 1 2 3 3 1 3

2 1 1 2 2 3 1 2

3 2 2 3 1 3 3 1 2

4 2 1 3 1 3 3 1 2

5 2 1 2 1 3 3 1 3

Avg 1.6 1.2 2.4 0.6 2.8 3 1 2.4

REFERENCES

1. Daniel Goleman, Emotional Intelligence, Bloomsbury Publishing India Private Limited,

25th Anniversary Edition 2020.
2. Rajagopalan Purushothaman, Emotional Intelligence, SAGE Essentials, 2021.
3. Alok Alstorm, Emotional Investment, Strategy and Management, 1st Edition, 2010.
4. Benedicte Gendron, The Power of the Emotional Capital in Education, Executive
Functions, Heutagogy, and Mediation/Mindfulness, Sciences, Humaines and Sociales,
Psychologie, Connaisance Saviors, 2018.
5. Emotional Intelligence FOCUS, Harvard Business Review Press, 2019.
6. Deepa R, Unearthing your Emotional Intelligence, Notion Press, 1st Edition, 2020.
7. Emotional Intelligence – kEy Readings on the Mayor Salovey Model, Edited by Peter
Salovey, Marc.A.Brackette, and John D. Mayer, Dude Publishing, 2007.

Page 69 of 109
BA3022 HR ANALYTICS L T P C
3 0 0 3

OBJECTIVE :
 To derive a strong understanding of HR Analytics, Process and impact

UNIT I INTRODUCTION TO HUMAN RESOURCE ANALYTICS 9

Understanding HR indicators, metrics and data, HR Analytics Process, Frameworks for HR
Analytics: LAMP Framework, HCM 21 Framework. Application of analytical techniques to
evaluate human capital impact on business.

UNIT II STATISTICS FOR HRM 9

Statistical analysis for HR, Toolkits, Compensation KPIs, Power interest stakeholder matrix,
Data models, Creating dash boards, analyzing and reporting.

UNIT III BEST PRACTICES IN HR ANALYTICS 9

Staffing, supply and demand forecasting, Total compensation analyses, Performance
Analytics, Attrition Analytics, Learning and Development Analytics, Diversity Analytics,
Employee engagement analytics - Employee satisfaction analytics.

UNIT IV MEASURING HR CONTRIBUTION 9

Developing HR Scorecard, Developing HR Analytics Unit: Analytics Culture, Analytics for
decision making, Analytics for Human Capital in the Value Chain- Balance Score card – ROI
–Predictive Analytics.

UNIT V HR REGULATIONS AND REPORTING REQUIREMENTS 9

Policies, Procedures and guidelines, Key regulations and reporting requirements, connecting
missions or goals to HR Benchmarks and metrics, Reporting & Advising - the 4 rules of
reporting HR analytics - importance of data visualization.
TOTAL: 45 PERIODS
COURSE OUTCOMES :
On completion of the course, students will be able to
CO1 Gain clarity on the concept of HR Analytics.
CO2 Explore on statistics and toolkits.
CO3 Contrasting and assimilating best practices in HR analytics.
CO4 Demonstrate in analyzing optimal methods for measuring HR contribution
CO5 Design and construct HR regulations and reporting requirements.

CO PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 2 3
CO 2 2 2 3
CO 3 2 3
CO 4 2 2
CO 5 2 2 2

READING LIST
1. Mong Shen Ng, ‘Predictive HR Analytics, Text Mining & Organizational Network
Analysis (ONA)’.
2. Nigel Guenole, Jonathan Ferrar, and Sheri Feinzig, (https://amzn.to/35b9BNc)
3. Steve van Wieren, (https://amzn.to/38rgT1y)
4. Erik van Vulpen, (https://amzn.to/36ekU6I)

Page 70 of 109
REFERENCES
1. Martin Edwards, Kirsten Edwards, Predictive HR Analytics: Mastering the HR
Metric, Kogan Page, 2nd Edition, 2019.
2. Pease G., Beresford B., Walker L., Developing Human Capital: Using Analytics to
Plan and Optimize your Learning and Development Investments. Wiley, 1st Edition,
2014.
3. Fitz-Enz, J., The New HR Analytics: Predicting the Economic Value of Your
Company's Human Capital Investments, American Management Association
Amacom, 1st Edition, 2018.
4. Bassi, L., Carpenter, R., and McMurrer, D., HR Analytics Handbook, Reed
Business, McBassi& Company, 1st Edition, 2012.
5. Sesil, J. C., Applying advanced analytics to HR management decisions: Methods
for selection, developing incentives, and improving collaboration. Upper Saddle
River, New Jersey: Pearson Education, 1st Edition, 2017.
6. Dipak Kumar Bhattacharyya, Hr Analytics: Understanding Theories and
Applications, Sage Publications India Private Limited, 1st Edition, 2017.

BA3023 STRATEGIC HUMAN RESOURCE MANAGEMENT LTPC

3003
OBJECTIVE
 Students gain necessary insight on the strategic role of Human Resources in an
organization and develop the skills and capabilities to become an effective HR
managers.

UNIT I FRAMEWORK OF SHRM 9

Conceptual Background- Strategic Management and HRM - Strategic role of HR function -
Models of SHRM-Characteristics of SHRM-Approaches to SHRM - SHRM Framework- HR
Strategy – SHRM and Performance Outcomes - Emerging HR Scenario

UNIT II CONTEXT OF SHRM 9

Business Environment and SHRM- Systems Concept – Internal and External Environment -
Global Context for SHRM- Technological Environment – IT and HRM- - Social Media and HR
– Big Data and HR - Changing context and SHRM

UNIT III STRATEGY FORMULATION 9

Strategy Formulation and Planning – Integrated HR Systems – Work Flow Analysis – Strategic
Job Analysis – Job Design and Redesign- De-jobbing – Competency Profiling and Job
Modelling.

UNIT IV STRATEGY IMPLEMENTATION 9

Strategic Talent acquisition – Change and Strategic HRP- Strategic Training: Training to
Learning, Organizational Learning, ADDIE model - Learning and Knowledge Management:
Perspectives on Knowledge Management, Knowledge Sharing and Knowledge Seeking,
Knowledge Management and Organizational Performance – Work force Utilization -
Performance Appraisal to Performance Management – Strategic Compensation design -
Employee Retention and Employee Engagement.

UNIT V STRATEGY EVALUATION 9

Measuring HRM – Approaches to HRM Evaluation – Evaluating HR Subsystems- Evaluating
HR System – Strategic HR Evaluation Challenges – Future of SHRM.

TOTAL: 45 PERIODS

Page 71 of 109
COURSE OUTCOMES

CO1: To Understand and appreciate strategic nature of human resource practices.

CO2: To evaluate the various environmental context of SHRM.
CO3: To articulate, evaluate and appraise the strategy formulation for job modelling and
work analysis.
CO4: To analyse and evaluate the strategic implementation of HR Processes.
CO5: To measure and evaluate HR Strategies.

CO PO MAPPING

PO
CO
1 2 3 4 5 6 7 8
1 3 1 2 2 2 3 2 1
2 3 2 2 3 2 3 2 1
3 3 2 2 2 2 3 2 1
4 3 1 2 2 2 3 2 1
5 3 3 2 2 3 3 2 1
Avg 3 1.8 2 2,2 2.2 3 2 1

REFERENCES

1. Feza Tabassum Azmi, Strategic Human Resource Management – Text and Cases-
Cambridge University Press, 2019.
2. Catherine Bailey, David Mankin, Clare Kelliher, and Thomas Garavan, Strategic
Human Resource Management, 2nd Edition, Oxford University Press, 2018.
3. Charles, R Greer, Strategic Human Resource Management- A General Managerial
Approach, 2nd Edition, Pearson Education, 2002.
4. John Storey, Patrick M Wright, and Dave Ulrich, Strategic Human Resource
Management – A Research Overview, Routledge Focus, 2020.
5. Karen Beaven, Strategic Human Resource Management – An HR Professional’s
Toolkit, Kogan Page, 2019.
6. Ananda Das Gupta, Strategic Human Resource Management Formulating and
Implementing HR Strategies for a Competitive Advantage, Productivity Press New
York-Rouledge, 1st Edition 2020.
7. Strategic Human Resource Management- An International Perspective, 3rd edition,
Edited by Gary Rees and Paul E Smith, Sage Books, 2021.

BA3024 TALENT MANAGEMENT LTPC

3003
OBJECTIVE:
 To have a clear understanding of the concept of talent management and its role.

UNIT I INTRODUCTION TO TALENT MANAGEMENT 9

Definition, Meaning of Talent Management, Objectives & Role of Talent Management in
building the sustainable competitive advantage to a firm, Key Processes of Talent
Management, Benefits of Talent Management, Talent vs. knowledge people, Source of
Talent, Consequences of failure in managing talent, Tools for Managing Talent.
Building blocks of talent management: competencies – performance management,
conducting performance reviews, Appraising executive talent, selecting the right appraisal.

Page 72 of 109
UNIT II TALENT PLANNING – UNDERSTANDING THE NEEDS AND MIND SET
OF EMPLOYEES 9
Succession management process, Integrating succession planning and career planning,
designing succession planning program, talent development budget, contingency plan for
talent; building a reservoir of talent, compensation management within the context of talent
management.

UNIT III TALENT ACQUISITION AND RETENTION 9

Talent Acquisition- Defining Talent Acquisition, Develop high potential employees, High
performance workforce, Importance of Talent Development Process, Steps in developing
talent. Talent Retention: SMR Model (Satisfy, Motivate and Reward), Employee Retention
Programs, Career Planning and Development, Best practices in employee retention.

UNIT IV COMPETENCY MAPPING 9

Concepts and definition of competency; types of competencies, Features of competency,
approaches to mapping methods, Competency mapping procedures and steps , 5- level
competency model, Developing competency models from raw data- data recording,
analyzing the data, content analysis of verbal expression, validating the competency
models, how competencies relate to career development and organizational goals.

UNIT V METHODOLOGY OF COMPETENCY MAPPING 9

Competency models people capability maturity model, developing competency framework,
competency profiling, competency mapping tools, use of psychological testing in
competency mapping , competency-based interviewing, assessment of competencies
through 360 degree feedback, BEI, CIT, validation of competencies.

TOTAL: 45 PERIODS

OUTCOMES:
On completion of the course, students will be able to
CO1: Have a clear understanding the concept of talent management and its role
CO2: Have knowledge on talent planning
CO3: Have knowledge of talent acquisition and retention
CO4: Have an understanding of the concept of competency mapping and models of
competency mapping
CO5: Have an understanding the methodology to be followed in competency mapping

CO PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 3 2
CO 2 2 2
CO 3 2 3 3
CO 4 2 2
CO 5 3 2

READING LIST:
1. Talent management, William J Rothwell
2. Talent Management for the 21st century, P Cappelli-HBR
3. Strategic Talent Management, Robert J Greene
4. Reinventing Talent Management, Edward E Lawler

Page 73 of 109
REFERENCES :
1. Seema Sanghi, The Handbook of Competency Mapping, Sage Publications, 3rd
Edition, 2016
2. Lance A. Berger, The Talent Management Handbook, Making Culture a Competitive
Advantage by Acquiring, Identifying, Developing, and Promoting the Best People
Tata McGraw Hill, 3rd Edition, 2018.
3. Edward J Cripe, Competency Development Guide, Workitect Inc., 1st Edition, 2012.
4. Lyle M. Spencer, Signe M. Spencer, Competence at work: Models for Superior
Performance, John Wiley Publishing,1st Edition 2008.
5. Rao T.V., Performance Management: Toward Organizational Excellence, SAGE, 2nd
Edition, 2015.
6. Sumati Ray Anindya Basu Roy, Competency Based Human Resource Management,
SAGE, 1st Edition, 2019.

BA3025 NEGOTIATION AND CONFLICT MANAGEMENT L T PC

3 0 0 3

OBJECTIVE:
 To develop an understanding of the nature and strategies of negotiation.
 To understand conflict and strategies to resolve the conflict.

UNIT I FUNDAMENTALS OF NEGOTIATION 9

Nature, Characteristics of negotiation- Dimensions of Negotiation-Structure- Norms &values-
Types of Negotiation- Negotiation process- Perception and Preparation-Communication and
Influence-Techniques of Negotiation- Issues in negotiation.

UNIT II NEGOTIATION STRATEGIES 9

strategy and planning for negotiation- Strategy and Tactics for distributive bargaining -
Integrative negotiation-Negotiation power- source of power- Cross culture Negotiation-Ethics
in negotiation.

UNIT III INTRODUCTION TO CONFLICT MANAGEMENT 9

Understanding conflict, components, perspective of conflict- Types of conflict- Models of
conflict (Process & Structural)-Sources of conflict- Contingency approach, conflict
management process, conflict domain, conflict trends, conflict distribution, conflict mapping
and tracking-conflict & performance - Advantages & Disadvantages of Conflict.

UNIT IV MANAGING INTERPERSONAL, GROUP AND ORGANIZATIONAL

CONFLICT 9
Individual difference- Personalities & abilities- Interpersonal conflict- Group conflict
Organizational conflict- Dealing with difficult subordinates &boss-Technique to resolve team
conflict- organizational conflict strategies.

UNIT V CONFLICT RESOLUTION AND COST 9

Conflict resolution models-framework model-classical ideas- new developments in conflict
resolution-Environmental conflict resolution-gender and conflict resolution-Assessing the cost
of workplace conflict.
TOTAL: 45 PERIODS

Page 74 of 109
COURSE OUTCOMES:
The student will be able to
CO1 Relate, classify and outline the fundamentals of Negotiation, Types, process and techniques.
CO2 Develop, Infer and Assess the Strategies and tactics in Negotiation.
CO3 Recall, explain, apply the basics of Conflict management, models, approaches and
process.
CO4 Analyze and Manage interpersonal, group and organizational conflict.
CO5 Evaluate and infer the conflict resolution models and cost of workplace conflict.

CO PO MAPPING

CO Program Outcomes
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1 1 1
CO2 1
CO3 2
CO4 2 2 3
CO5 3 2 3 2 1
Avg

REFERENCES:
1. Negotiation - Roy Lewicki, Bruce Barry and David Saunders, MGH, 8TH edition 2020
2. Conflict Management – Stephan Proksch. Springer 2016
3. Corporate Conflict Management - concepts & skills by Eirene Rout, Nelson Omika,
PHI, 2007
4. Negotiation- Communication for diverse settings- Michael Spangle, Sage Publication,
2008
5. Managing conflict and negotiation, B.D. Singh, 1st edition, Excel books, 2008.
6. Conflict Management: Practical guide to develop negotiation strategies, Barbara A
BudjacCorvette, Pearson Prentice Hall, 2006, ISBN: 8174466428, 9788174466426
7. Managing Conflict in Organizations, M. Afzalur Rahim, 4th Edition, Transaction
Publishers, 2011, ISBN 1412844258, 9781412844253

BA3026 INTERNATIONAL HRD L T PC

3 0 0 3
OBJECTIVE:
 To elucidate development of global IHRM practices

UNIT I IHRD 9
Scope of IHRD- Positivist and Interpretive views on Culture, Values, Power-Cross Cultural
Management, Model, Dimensions; Comparison between HRD India and Globalization.
Learning Theories globally and implications-Career development in multinational and
multicultural environment-Schein’s career anchors-Holland’s vocational preference
inventory.

UNIT II PROCESSES 9
Transfer of employment practices across borders-The four influences framework-IHRM
approaches-Factors affection-Implications.
International Assignments and Employment practices- motives-Process-Dimensions of
success and failure. Expatriation- Developing International Staff and Multinational Teams,
Approaches to International Compensation.

Page 75 of 109
UNIT III DEVELOPMENT & PRACTICES 9
Multinational companies and Host companies-Sustainable practices of host and divergent
country employment arrangements-Global Employment Relations.Training & Development in
global environment- Krikpatrick’s Taxonomy-Expatriate Training, PMS -Transition of Expats to
global leaders-Global and local sourcing-Compliance to Labour Market-Capitalist Vs Socialist
Market economies

UNIT IV PRACTICES IN ECONOMIES 9

PMS in different economies- Total Rewards in International Context-Components-
Complexities-approaches.
Global Context: EEO-Gender Sensitivity-Diversity-Inclusivity- Onshoring, offshoring,
Friendshoring-Models of strategic HRD.

UNIT V SUSTAINABILITY 9
Repatriation-issues-best practices; Sustainable practices through Ethics and CSR; Green
HRD; Ethical Issues-dispute settlement-International labour contract.
Knowledge Management-Transfer; Changing and Future Trends: International labour
standards, Managing Remote Work -issues-digital privacy and decent work.
TOTAL: 45 PERIODS

OUTCOMES:
On completion of the course, students will be able to
CO1: Demonstrate IHRM factors influential in global corporations
CO2: Design IHRM elements for global assignments
CO3: Critique and conclude developmental strategies for IHRM practices
CO4: Implement and audit compliance IHRM norms
CO5: Predict and appraise sustainable IHRM practices

CO PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 2
CO 2 2 2
CO 3 3
CO 4 2
CO 5 2

READING LIST:
1. International HRD: context, processes and people – introduction
2. Theoretical frameworks for comparing HRD in an international context, Jean Woodall
3. The Issue of International Values and Beliefs: The Debate for a Global HRD Code of
Ethics, Darlene Russ-Eft, Timothy Hatcher
4. International Technology Transfer For Competitive Advantage: A Conceptual
Analysis Of The Role Of HRD, A. Ahad M. Osman‐Gani

REFERENCES :
1. K Ashwathappa, International Human Resource Management, TATA McGraw Hill, 2nd
Edition, 2017.
2. Anne-Wil Harzing, Ashly Pinnington, International Human Resource Management,
SAGE, 4th Edition, 2014.
3. Thomas Garavan, Alma McCarthy, Ronan Carbery, Handbook of International Human
Resource Development: Context, Processes and People, Edward Elgar Publishing, 3rd
Edition, 2017.
4. Peter J. Dowling | Marion Festing | Allen D. Engle, International Human Resource
Management, CENGAGE INDIA,7th Edition , 2017.

Page 76 of 109
 5. Edwards Tony, Chris Rees, International Human Resource Management:
Globalization, National Systems and Multinational Companies, Pearson Education
India, 3rd Edition, 2016.
6. Yongsun Paik , Charles M. Vance, Managing A Global Workforce : Challenges And
Opportunities In International Human Resource Management, PHI Learning, 2nd
Edition, 2013.

BA3027 COMPENSATION AND REWARDS MANAGEMENT LTPC

3003
OBJECTIVES:
 To familiarize the students to the basic concepts of compensation.

UNIT I COMPENSATION 9
types of compensation, conceptual framework of compensation management, Theories of
wages – criteria of wage fixation – Institutional and cultural factors on compensation practices
– National differences in compensation – Compensation system design issues:
Compensations Philosophies, compensation approaches – Strategic

UNIT II COMPENSATION PLANNING 9

Developing a total compensation strategy – Competitive Advantage – Job evaluation systems,
the compensation structure- Wage and salary surveys, the wage curve, pay grades and rate
ranges, preparing salary matrix, fixing pay, significant compensation issues.

UNIT III VARIABLE PAY 9

Strategic reasons for incentive plans, administering incentive plans, individual incentive plans,
group incentive plans ,team compensation, ESOPs, Performance measurement issues,
incentive application and globalization, Managing Employee Benefits: Nature and types of
benefits, employee benefits programs security benefits, retirement security benefits, health
care benefits, time–off benefits, benefits administrations, employee benefits required by law,
discretionary major employee benefits, employee services designing a benefits package.

UNIT IV EXECUTIVE COMPENSATION 9

Elements of executive compensation and its management, Executive compensation in an
international context, Wage Determination: Principles of wage and salary administration,
methods of wage determination in India; internal and external equity in compensation systems

UNIT V WAGE ADMINISTRATION IN INDIA 9

wage policy in India, wage boards: structure, scope and functions, Pay Commissions.
International Compensation, global convergence of compensation practices - Pay for
performance for global employees -practices in different industries, Employee benefits around
the world, CEO pay in a global context, Beyond compensation.
TOTAL: 45 PERIODS

OUTCOMES:
On completion of the course, students will be able to
CO1: Be familiarized with compensation
CO2: Understand Compensation Planning
CO3: Design Executive Compensation
CO4: Understand Wage administration in India
CO5: Be aware of the importance of Wage administration in India

Page 77 of 109
CO PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 2
CO 2 2 2
CO 3 2 2
CO 4 2 2
CO 5 3

READING LIST:
1. A Strategic Perspective on Compensation Management, Milkovich, George T.
2. Compensation Management, Dipak Kumar Bhattacharyya
3. Employees Perception Towards Compensation Management Practices in Software
Industry: An Indian Evidience,Dr. Das Kishore Kumar
4. Compensation in Organizations, Sara L. Rynes, Barry Gerhart

REFERENCES :
1. B. D. Singh ,Compensation and Reward Management ,Excel Books,2012.
2. Richard I. Henderson, Compensation Management in a Knowledge-Based World,
Pearson Education,10th Edition, 2011.
3. Tapomoy Deb, Compensation Management, Text and Cases, Excel Books, 1st
Edition, 2009.
4. Milkovich, Newman & Gerhart, Compensation, TMH, 10th Edition, 2011.
5. Jerry M. Newman ,Barry Gerhart & George T. Milkovich ,Compensation,
McGrawHill,12th Edition, 2020.

BA3028 SYSTEM ANALYSIS AND DESIGN L T P C

3 0 0 3

COURSE OBJECTIVE:

To equip students with the knowledge and skills necessary to analyze, design, and implement
effective information systems, and understand the role of system analysts in the development
process.

UNIT I SYSTEM ANALYSIS FUNDAMENTALS 9

Introduction to System, System Analysis and Design, Need for System Analysis and Design, Role
of the System Analyst System Development Strategies: SDLC, Structured Analysis Development
Method, System Prototype Method.

UNIT II CASE TOOLS 9

Benefits of Computer-Assisted Tools, Categories of Automated Tools, Case Components
Organizations as System: Interrelatedness and Interdependence of System, System Process,
Boundaries, System Feedback, Managing Project.

UNIT III REVIEW AND SELECTION FACT 9

Finding Techniques: Interview, Questionnaire, Record Review, Observation Data Flow Diagram:
Advantages, Notations, Rules, Leveling, Logical and Physical DFD. Data Dictionary: Importance,
Data Elements, Describing Process Specification Structured Decisions: Decision Tree, Decision
Tables, Structured English.

Page 78 of 109
UNIT IV THE ESSENTIALS OF DESIGN 9
Designing Effective Output: Objectives, Types of Output, Method, Factors to consider - Designing
Effective Input: Objectives, Guideline for Form design, Screen and Web Forms, Designing User
Interface: Objectives, Types of user interface, Designing Accurate Data – Entry Procedures:
Objectives, Effective coding, Data-Entry Method, Ensuring data quality through input validation.

UNIT V QUALITY ASSURANCE THROUGH SOFTWARE ENGINEERING 9

Design of Software, Software design and documentation: Structured Flowcharts, HIPO, Warnier
/Orr Diagrams Managing Quality Assurance: Level of Assurance, Level of Test Implementation of
Information System: Training Strategies, Conversion, Post Implementation Review -Case Studies
- Financial Accounting System - Payroll System – Library System - Inventory System - Online
Banking System - Railway Reservation system (Input, Output, DFD).
TOTAL: 45 PERIODS
COURSE OUTCOMES:
On completion of this course, students will;
CO1 Demonstrate proficiency in conducting system analysis and design, understanding the
fundamental concepts and principles involved in the process.
CO2 Apply system development strategies, such as the Systems Development Life Cycle
(SDLC) and structured analysis development methods, to effectively plan and execute system
development projects.
CO3 Utilize computer-assisted tools (CASE tools) to enhance the system analysis and design
process, leveraging their benefits for improved efficiency and effectiveness.
CO4 Apply various system analysis techniques, including data flow diagrams (DFD), data
dictionaries, process specifications, decision trees, decision tables, and structured English, to
effectively analyze and design system components.
CO5 Ensure the quality of the designed system through software engineering practices,
including proper software design and documentation, implementation testing, and post-
implementation review.

CO PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 3
CO 2 3 3
CO 3 2 3
CO 4 3 2
CO 5 3 3

REFERENCES:
1. Rajaraman, V. Analysis and design of information systems. PHI Learning Pvt. Ltd.,
2018.
2. Hoffer, Jeffrey A. Modern systems analysis and design, 6/e. Pearson Education India,
2012.
3. Alan Dennis and Barbara Wixom, Roberta M. Roth, Systems Analysis and Design,
Wiley, 2018
4. Whitten J. L, Bentley L. D, Systems Analysis and Design Methods, McGraw Hill, 2005.
5. Kenneth E. Kendall, Julie E. Kendall, Systems Analysis and Design, Pearson
Education, 10th Edition, 2019

Page 79 of 109
BA3029 E-BUSINESS L T P C
3 0 0 3

COURSE OBJECTIVE:
To Prepare students with comprehensive knowledge and skills to operate and manage
e-commerce ventures effectively.

UNIT I INTRODUCTION 9
Introduction to World Wide Web – Intelligent Web Designing – Software Tools – IP, TCP, HTTP,
HTML, Cryptography – Consumer Interface Technologies – OLAP and Data Mining.

UNIT II E-COMMERCE 9
Principles – Potential – Knowledge Management – Data Warehousing – Application of
E-Commerce in Different Sector – Service, Industry, Domestic – Multidisciplinary Approach to
E-Commerce, Customer Relation Management.

UNIT III BUSINESS MODEL 9

E-Marketing – Intelligent Agents – Economics in E-Commerce – Equilibrium Price – Supply Chain
Management – ERP Tools and Modules – Opportunities and Challenges – Mobile Commerce.

UNIT IV ONLINE PAYMENT 9

Online Payment – E-Security – Security Protocols – How sites are hacked – Internet Governance
– Firewall, Legal Issues: Software Intellectual Property Law – Contract Law for E-Business – Cyber
Law Issues – Interpol.

UNIT V E-COMMERCE INDUSTRIES 9

Online Retail Sector – Online Financial Services – Online Travel Services – Online Career Services
– Online Publishing – Online Entertainment Consumer Protection: Privacy and Information Rights
– Warranties and New Products.

TOTAL: 45 PERIODS

COURSE OUTCOMES:
Upon completion of the course, students will be able to:
1. Demonstrate understanding of essential e-business components and technologies.
2. Apply knowledge management and e-commerce principles across different sectors.
3. Analyze business models, marketing strategies, and challenges in e-commerce.
4. Understand online payment systems, e-security protocols, and legal considerations.
5. Evaluate the e-commerce industry landscape and consumer protection concerns.

CO PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 2 2

CO 2 3 2

CO 3 2 3

CO 4 3 3 3 3

CO 5 3 3

Page 80 of 109
REFERENCES
1. Joseph, P. T. E-Commerce: An Indian Perspective. 5th Edition. PHI Publications, 2015.
2. Urmi Datta & Neha Somani, “E-commerce and Business Communication”, Oxford
University Press, 1st Edition, 2017
3. David Whiteley, “E-Commerce: Strategy, Technologies and Applications”, Indian Edition,
McGraw Hill Publications, 2017.
4. Elassi, Tawfik, Martínez-López, Francisco J, “Strategies for e-Business - Concepts and
Cases on Value Creation and Digital Business Transformation”,
5. Jelassi, Tawfik, Martínez-López, Francisco J, “Strategies for e-Business - Concepts and
Cases on Value Creation and Digital Business Transformation”, Springer Publications,
2020.

BA3030 INTERNET OF THINGS L T P C

3 0 0 3
COURSE OBJECTIVE:
 To provide insights to the students on the basic concepts of IoT.

UNIT - I INTRODUCTION 9
Evolution of Internet of Things - Physical Design of IoT - Logical Design of IoT - IoT Enabling
Technologies - IoT Levels and Deployment Templates - Domain Specific to IoTs.

UNIT - II IOT ARCHITECTURE 9

ETSI, IETF, OGC architectures - IoT reference model - Domain model - information model -
functional model - communication model - IoT reference architecture.

UNIT - III BUILDING IOT 9

IoT Systems - Logical Design using Python - IoT Physical Devices and Endpoints: What is an
IoT Device - Basic building blocks of an IoT device - Exemplary Device: Raspberry Pi -
Programming Rashberry Pi with Python - Other IoT Devices.

UNIT - IV IOT DATA PLATFORM 9

Data Analytics for IoT: Introduction - Apache Hadoop - Using Hadoop Map Reduce for Batch
Data Analysis - Apache Oozie - Apache Spark - Tools for IoT - Introduction - Chef: Setting up
Chef.

UNIT - V CASE STUDIES AND REAL-WORLD APPLICATIONS 9

Real world design constraints - IoT Physical Servers & Cloud Offerings - Case Studies Illustrating
IoT Design: Introduction - Asset management – Smart Cities - Environment - Productivity
Applications.
TOTAL: 45 PERIODS
COURSE OUTCOMES:
1. Understanding the basic concepts of IoT.
2. Analysing the various models related to IoT architecture.
3. Evaluate the design and building blocks of IoT.
4. Assess the importance of data analytics tools for IoT.
5. Analyse the IoT related case-studies and real world applications.

CO PO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 3 2 3 2 3 2 2
CO 2 3 2 2 3 3 1 1 3
CO 3 3 3 3 2 3 2 2 2
CO 4 2 2 2 2 2 3 3 1
CO 5 3 3 3 3 2 2 3 1

Page 81 of 109
REFERENCES
1. Dieter Uckelmann, Mark Harrison, Michahelles, Florian (Eds), ―Architecting the
Internet of Things, Springer, 2011.
2. Honbo Zhou, ―The Internet of Things in the Cloud: A Middleware Perspective‖, CRC
Press, 2012.
3. Jan Holler, VlasiosTsiatsis , Catherine Mulligan, Stamatis , Karnouskos,
StefaAvesand. David Boyle, "From Machine-to-Machine to the Internet of Things –
Introduction to a New Age of Intelligence", Elsevier, 2014..
4. Olivier Hersent, David Boswarthick, Omar Elloumi , ―The Internet of Things – Key
applications and Protocols, Wiley, 2012
5. Adrian McEwen and Hakim Cassimally, “Designing the Internet of Things”, John
Wiley & Sons, 2013.

BA3031 CLOUD COMPUTING L T P C

3 0 0 3
OBJECTIVE
 To provide insights on characteristics, challenges and virtualization concepts of cloud
computing.

UNIT I HISTORY OF CLOUD COMPUTING 9

History of Centralized and Distributed Computing - Overview of Distributed Computing, Cluster
computing, Grid computing. Technologies for Network based systems- System models for
Distributed and cloud computing- Software environments for distributed systems and clouds

UNIT II INTRODUCTION TO CLOUD COMPUTING 9

Introduction to Cloud Computing- Cloud issues and challenges - Properties - Characteristics -
Service models, Deployment models. Cloud resources: Network and API - Virtual and Physical
computational resources - Data-storage. Virtualization concepts - Types of Virtualization-
Introduction to Various Hypervisors - High Availability (HA)/Disaster Recovery (DR) using
Virtualization, Moving VMs .

UNIT III CLOUD COMPUTING APPLICATIONS 9

Cloud Programming and Software Environments – Parallel and Distributed Programming
paradigms – Emerging Cloud software Environment.

UNIT IV CLOUD SECURITY 9

Cloud Access: authentication, authorization and accounting - Cloud Provenance and metadata
- Cloud Reliability and fault-tolerance - Cloud Security, privacy, policy and compliance Cloud
federation, interoperability and standards.

UNIT V GOVERNANCE AND THE FUTURE OF CLOUD 9

Organizational Readiness and Change Management in the Cloud Age, Legal Issues in Cloud
Computing, Achieving Production Readiness for Cloud Services, How Cloud Will Change
Operating Systems, Future of Cloud TV &Cloud-Based Smart Devices, Cloud and Mobile, Home-
Based Cloud Computing.
TOTAL: 45 PERIODS

COURSE OUTCOMES
1. Understanding the history and models of cloud computing.
2. Analyse the characteristics, challenges and virtualization concepts of cloud computing..
3. Comprehend on cloud computing applications
4. Compare and contrast on cloud access, cloud provenance and cloud security.
5. Applying your thoughts on governance and the future of cloud based system in organization

Page 82 of 109
CO PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 2 3 3 3 2 3 3
CO 2 3 3 3 2 2 3 1 2
CO 3 2 3 3 3 3 3 2 2
CO 4 2 2 2 2 2 2 3 3
CO 5 3 2 2 3 1 1 3 1
READING LIST:
1. Journal of Cloud Computing, Advances, Systems and Applications, Springer Open.
2. Special Issue on Cloud-based Media Computing and Communications, Computer
Communications, Elseiver.

REFERENCES:
1. Rao, M N ; Cloud Computing; Prentice Hall India; 2015
2. Kris Jamsa, Cloud Computing, Jones & Bartlett Learning, 2013
3. Kumar Saurahb, Cloud Computing – Insights into new era infrastructure, Wiley India, 2nd
Edition, 2012
4. RajkumarBuyya, James Broberg and AndrzejGoscinski, Cloud Computing – Principles
and Paradigms, John Wiley & Sons, 2011
5. Barrie Sosinsky, “ Cloud Computing Bible” John Wiley & Sons, 2011

BA3032 ENTERPRISE RESOURCE PLANNING L T P C

3 0 0 3
OBJECTIVE:
To develop students with the necessary knowledge and skills to effectively analyze, select,
implement, and integrate ERP systems in various business contexts.

UNIT I INTRODUCTION 9
ERP Introduction - Origin, Evolution, Structure and Benefits - Conceptual Model of ERP- Scenario
and Justification of ERP in India - Various Modules of ERP - Advantage of ERP.

UNIT II DATA MANAGEMENT 9

Advancement of IT and Impact on organizations data management: Data warehousing, Data
Mining, Online Analytic Processing (OLAP), Product Life Cycle Management (PLM).ERP
Marketplace and Marketplace Dynamics: Market Overview, Marketplace Dynamics, and The
changing ERP Market.

UNIT III MARKETPLACE DYNAMICS 9

ERP Marketplace and Marketplace Dynamics: Market Overview, Marketplace Dynamics, and The
changing ERP Market. ERP- Functional Modules: Introduction, Functional Modules of ERP
Software Integration of ERP, Supply chain and Customer Relationship Applications.

UNIT IV ERP IMPLEMENTATION 9

ERP- Functional Modules: Introduction, Functional Modules of ERP Software Integration of ERP,
Supply chain and Customer Relationship Applications.ERP Implementation: Business Process
mapping and re-engineering, ERP Implementation Life Cycle, Role of Consultants, Vendors and
Employees. Critical Success Factors: Guiding.

UNIT V TRENDS 9
Selection and Evaluation of ERP, Strategies and CSF for Successful ERP Implementation,
Causes of ERP Failure. Practical Module: ERP & E-Commerce, Future Directives- in ERP,
Integrating ERP into organizational culture. Using an open source ERP tool for orienting students
to ERP.
TOTAL: 45 PERIODS

Page 83 of 109
OUTCOMES
On completion of this course, students will be able to:
1. Understand the concepts and benefits of ERP systems, and their relevance in the
Indian business environment.
2. Gain knowledge about advancements in information technology and their impact on
data management, including data warehousing, data mining, OLAP, and PLM.
3. Recognize the dynamics of the ERP marketplace, including market trends and
changes in ERP systems.
4. Comprehend the functional modules of ERP software and their applications in supply
chain management and customer relationship management.
5. Evaluate critical success factors and strategies for successful ERP implementation,
including business process mapping, the role of consultants, vendors, and employees.
Students will also be aware of potential causes of ERP failure and approaches for
integrating ERP into organizational culture.

CO PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 3 2
CO 2 3 3 2
CO 3 2 3 3
CO 4 3 2 3 3
CO 5 3 2 3 2 3

REFERENCES
1. Enterprise Resource Planning (ERP) Text and Case Studies, Mr. C.S.V. Murthy,
Himalaya Publication, 2008.
2. Alexis Leon , Enterprise Resource Planning McGraw Hill, 2nd Edition, 2018
3. David L. Olson , Managerial Issues of Enterprise Resource Planning Systems,
McGraw Hill, 2008.
4. F. Robert Jacobs and D. Clay Whybark, Why ERP? A primer on SAP Implementation,
McGraw Hill, 2000.
5. Dr. Ashim Raj Singla, Enterprise Resource Planning 2nd Edition, Cengage Learning,
2019.

BA3033 SOFTWARE PROJECT AND QUALITY MANAGEMENT L T P C

3 0 0 3

OBJECTIVE:
 To comprehend and reflect on overview of project planning, project evaluation, project
analysis and technical planning, software estimation

UNIT I INTRODUCTION 9
Project Overview - Traditional Project Management - Scoping the Project - Identifying Project
Activities-An overview of project planning, project evaluation, project analysis and technical
planning, software estimation. Organizational quality goals, policy, quality plans, certification,
accreditation, process measurements, audits.

UNIT II REQUIREMENTS 9
Estimating Duration, Resource Requirements and Cost - Constructing and Analyzing the Project
Network Diagram - Finalizing the Schedule and Cost Based on Resource Availability - Organizing
and Conducting the Joint Project Planning Session. Capability Maturity Model: CMM & CMMI,
goals, commitment, ability, measurement & verification, maturity levels, key process areas, key
process indicators, process monitoring and control

Page 84 of 109
UNIT III PROJECT TEAMS 9
Recruiting Organizing and Managing the Project Team - Monitoring and Controlling Progress -
Closing out the Projects - Critical Chain Project Management - Activity planning, project
schedules, sequencing and scheduling projects. Test Maturity Model & Six Sigma: Overview,
Key Process Areas, TPI framework of test quality, levels of maturity, assessment, analysis,
reporting.
UNIT IV FRAMEWORK 9
Introduction to the Adaptive Project Framework - Version Scope - Cycle Plan - Cycle Build -
Client Checkpoint - Post-Version Review - network planning model, shortening project duration,
Identifying critical activities. Six Sigma & Lean Process Model: quality criteria, quality metrics,
frameworks, process wastages, operational processes, guidelines and templates

UNIT V STANDARDISATIONS 9
Variations to APF- Software configuration management, Basic functions, Responsibilities,
standards configuration management, prototyping, models of prototyping. Organizational
Considerations - Project Portfolio Management - Project Support Office Case study - Prince
Project management standards. Audits: ISO, CMM, People CMM, TMM, Six Sigma.
TOTAL: 45 PERIODS

COURSE OUTCOMES:
CO1: Comprehend and reflect on overview of project planning, project evaluation,
project analysis and technical planning, software estimation.
CO2: Analyze Resource scheduling and management, CMM, key process indicators,
process monitoring and control.
CO3: Generate and align Critical Chain Project Management, Test Maturity Model & Six
sigma and collate reports.
CO4: Evaluate existing Adaptive Project Framework and build quality models based on
Six Sigma & Lean Process Model.
CO5: Contrast and conclude Software configuration management processes and audit
Quality standardisations.

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READING LIST:
1. Software Quality Journal, Springer
2. International Journal of Project Management, Elsevier

REFERENCES :
1. Richard L. Chamberlain, Planning Quality Project Management of (EMR/EHR) Software
Products (HIMSS Book Series), CRC Press, 1st Edition 2017.
2. Ronald Cummings - John, Owais Peer, Leading Quality: How Great Leaders Deliver High
Quality Software and Accelerate Growth, ROI Press,1st Edition 2019.
3. Greg Caldwell, Lean Mastery: 8 Books in 1 - Master Lean Six Sigma & Build a Lean
Enterprise, Accelerate Tasks with Scrum and Agile Project Management, Optimize with
Kanban, and Adopt The Kaizen Mindset, Greg Caldwell Publishing, 1st Edition 2020.
4. Stephan Goericke, The Future of Software Quality Assurance, 1st 2020, Springer Open.
5. Linda Westfall, The Certified Software Quality Engineer Handbook, ASQ Quality Press, 2nd
Edition, 2017.

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BA3034 DATA WAREHOUSING L T P C
3 0 0 3

OBJECTIVE:
 To provide insights to the characteristics and architecture of data warehouse.

UNIT I DATA WAREHOUSE 9

Introduction to Data warehouse, Difference between operational database systems and data
warehouses, Data warehouse Characteristics, Data warehouse Architecture and its Components,
Extraction-Transformation-Loading, Logical(Multi-Dimensional), Data Modeling, Schema Design,
Star and Snow-Flake Schema, Fact Constellation, Fact Table, Fully Addictive, Semi-Addictive,
Non-Addictive Measures; Fact-Less-Facts, Dimension Table Characteristics; OLAP Cube, OLAP
Operations, OLAP Server Architecture-ROLAP, MOLAP and HOLAP.

UNIT II DATA MINING 9

Fundamentals of data mining, Data Mining Functionalities, Classification of Data Mining systems,
Data Mining Task Primitives, Integration of a Data Mining System with a Database or Data
Warehouse System, Major issues in Data Mining. Data Preprocessing: Need for Preprocessing
the Data, Data Cleaning, Data Integration &Transformation, Data Reduction, Discretization and
Concept Hierarchy Generation.

UNIT III ASSOCIATION RULES 9

Problem Definition, Frequent Item Set Generation, The APRIORI Principle, Support and
Confidence Measures, Association Rule Generation; APRIOIRI Algorithm, The Partition
Algorithms, FP-Growth Algorithms, Compact Representation of Frequent Item Set- Maximal
Frequent Item Set, Closed Frequent Item Set.

UNIT IV CLASSIFICATION 9
Problem Definition, General Approaches to solving a classification problem, Evaluation of
Classifiers , Classification techniques, Decision Trees-Decision tree Construction, Methods for
Expressing attribute test conditions, Measures for Selecting the Best Split, Algorithm for Decision
tree Induction; Naive-Bayes Classifier, Bayesian Belief Networks; K- Nearest neighbor
classification-Algorithm and Characteristics, prediction: Accuracy and Error measures, Evaluating
the accuracy of a classifier or a predictor, Ensemble methods.

UNIT V CLUSTERING 9
Clustering Overview, A Categorization of Major Clustering Methods, partitioning methods,
hierarchical methods, , partitioning clustering-k-means algorithm, pam algorithm; hierarchical
clustering-agglomerative methods and divisive methods, Basic Agglomerative Hierarchical
Clustering Algorithm, Key Issues in Hierarchical Clustering, Strengths and Weakness, Outlier
Detection.
TOTAL: 45 PERIODS

COURSE OUTCOMES:
CO1: Have insights to the characteristics and architecture of data warehouse.
CO2: Apply knowledge on the fundamentals, classification and major issues in data
mining.
CO3: Apply knowledge on APRIOIRI principle & Algorithm and Association rule
generation.
CO4: Understanding on classification techniques, decision tree and Bayesian
Belief Networks.
CO5: Understand the various clustering techniques.

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CO 5 3 2 2 3 2 1 3 1

READING LIST:
1. Data Mining and Knowledge Discovery, Springer
2. International Journal of Information Management, Science Direct

REFERENCES:
1. Parteek Bhatia; Data mining and data warehousing; Principles and Practical
applications; Cambridge University Press; 2019
2. PaulrajPonniah, Data warehousing Fundamentals, Wiley Publications. 2nd Edition,
2012
3. Michel Berry and Gordon Linoff, Data mining techniques for Marketing, Sales and
Customer support, John Wiley, 2011
4. George M. Marakas, Modern Data Warehousing, Mining and Visualization, Pearson
Publications. 3rd Impression, 2009
5. Jaiwei Ham and MichelineKamber, Data Mining concepts and techniques, Kauffmann
Publishers, 2006

BA3035 DEEP LEARNING AND ARTIFICIAL INTELLIGENCE L T P C

3 0 0 3
OBJECTIVES:
 This course aims to provide students with a comprehensive understanding of deep
networks, models, intelligent systems, knowledge representation, and their applications in
the field of artificial intelligence.

UNIT I DEEP NETWORKS 9

Deep Networks: Modern Practices: Deep Forward Networks: Example: Learning XOR -Gradient-
Based Learning - Hidden Units - Architecture Design - Regularization for Deep Learning.

UNIT II MODELS: 9
Optimization for Training Deep Models: How Learning Differs from Pure Optimization -Challenges
in Neural Network Optimization - Basic Algorithms - Parameter Initialization Strategies - Algorithms
with Adaptive Learning Rates - Approximate Second-Order Methods - Optimization Strategies and
Meta-Algorithms.

UNIT III INTELLIGENT SYSTEMS 9

Introduction to Artificial Intelligence: Intelligent Systems - Foundations of AI - Applications -Tic-Tac-
Toe Game Playing - Problem Solving: State-Space Search and Control Strategies: Introduction -
General Problem Solving - Exhaustive Searches - Heuristic Search Techniques.

UNIT IV KNOWLEDGE REPRESENTATION 9

Advanced Problem-Solving Paradigm: Planning: Introduction - Types of Planning Systems -
Knowledge Representation: Introduction - Approaches to Knowledge Representation -Knowledge
Representation using Semantic Network - Knowledge Representation using Frames.

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UNIT V APPLICATIONS 9
Expert Systems and Applications: Blackboard Systems – Truth Maintenance Systems –
Applications of Expert Systems – Machine-Learning Paradigms: Machine-Learning Systems –
Supervised and Unsupervised Learnings.
TOTAL: 45 PERIODS
OUTCOMES:
CO1: Apply modern practices and techniques in deep networks, including gradient- based learning,
hidden units, architecture design, and regularization, to effectively
solve complex problems
CO2: Employ optimization strategies, such as parameter initialization, adaptive learning rates, and
approximate second-order methods, to optimize deep models and improve their performance.
CO3: Demonstrate proficiency in utilizing problem-solving techniques, such as state- space search
and control strategies, to develop intelligent systems that can
address real-world challenges.
CO4: Utilize various approaches to knowledge representation, such as semantic networks and
frames, to effectively model and represent knowledge in intelligent
systems.
CO5: Analyze, design, and implement expert systems, including blackboard systems and truth
maintenance systems, to solve domain-specific problems in diverse fields.

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REFERENCES :

1. IanGoodfellow, YoshuaBengio, AaronCourville,“Deep Learning”, MITPress, 2016.

2. LiDeng and DongYu,"Deep Learning Methods and Applications",Foundations and Trends
in Signal Processing.
3. YoshuaBengio,"Learning Deep Architectures for AI",Foundations and Trends in Machine
Learning.
4. SarojKaushik,"Artificial Intelligence", Cengage Learning India Pvt.Ltd.
5. DeepakKhemani,"A First Course in Artificial Intelligence", McGraw Hill Education (India)
Private Limited, New Delhi.
6. ElaineRich, KevinNight, Shivashankar B Nair,"Artificial Intelligence"Third Edition,
McGrawHill, 2008.

BA3036 FUNDAMENTALS OF BUSINESS ANALYTICS L T PC

3 0 03
COURSE OBJECTIVE:
 To enable the students to understand the basics of Business Analytics.

UNIT I INTRODUCTION TO BUSINESS ANALYTICS 9

Meaning - Historical overview of data analysis – Data Scientist Vs Data Engineer Vs Business
Analyst – Career in Business Analytics – Introduction to data science – Applications for data science
– Roles and Responsibilities of data scientists

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UNIT II DATA VISUALIZATION 9
Data Collection-Data Management-Big Data Management-Organization/sources of data -
Importance of data quality - Dealing with missing or incomplete data - Data Visualization - Data
Classification Data Science Project Life Cycle: Business Requirement-Data Acquisition–Data
Preparation- Hypothesis and Modeling- Evaluation and Interpretation, Deployment, Operations,
Optimization

UNIT III DATA MINING 9

Introduction to Data Mining - The origins of Data Mining - Data Mining Tasks-OLAP and
Multidimensional data analysis-Basic concept of Association Analysis and Cluster Analysis.

UNIT IV MACHINE LEARNING 9

Introduction to Machine Learning - History and Evolution - AI Evolution –Statistics Vs Data Mining
Vs, Data Analytics Vs, Data Science-Supervised Learning, Unsupervised Learning, Reinforcement
Learning–Frame works for building Machine Learning Systems.

UNIT V APPLICATION OF BUSINESS ANALYSIS 9

Retail Analytics- Marketing Analytics-Financial Analytics -Healthcare Analytics –Supply Chain
Analytics.
TOTAL: 45 PERIODS
COURSE OUTCOMES:
The students will be able to
CO1 Understand the basics of Business Analytics.
CO2 Describe and visualize data through collecting, managing and analyzing data.
CO3 Analyse knowledge on data mining and multi-dimensional data analysis.
CO4 Evaluate Survey knowledge on machine learning and AI.
CO5 Summarize knowledge on the analysis of various areas of business.

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Reading List
1. Wullianallur Raghupathi, VijuRaghupathi. (2021) Contemporary Business Analytics: An
Overview. Data 6:8, pages 86.
2. http://www.gerkoole.com/IBA/downloads/IBA_Koole_first_chapters.pdf

REFERENCES:
1. Majid Nabavi, David L. Olson, Introduction to Business Analytics, Business Expert
Press,2018
2. Umesh R Hodeghatta and Umesha Nayak, Business Analytics Using R - A Practical
ApproachApress,2017.
3. Jeffery D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R.
Anderson, Essentials of Business Analytics, Cengage Learning, 2015
4. Sandhya Kuruganti, Business Analytics: Applications To Consumer Marketing, McGraw
Hill, 2015
5. Bernard Marr, Big Data: Using Smart Big Data, Analytics and Metrics to Make Better
Decisions and Improve Performance,Wiley,2015

Page 89 of 109
BA3037 DATA ANALYTICS WITH R PROGRAMMING L T P C
3 0 0 3

COURSE OBJECTIVE:
 To equip students with the knowledge and skills necessary to effectively analyze data
using the R programming language.

UNIT I OVERVIEW OF R PROGRAMMING 9

Environment setup with R Studio- SAS versus R - R, S, and S-plus - Obtaining and managing R -
Objects - types of objects, classes, creating and accessing objects- Arithmetic and matrix
operations-Introduction to functions.

UNIT II WORKING WITH R 9

Reading and writing data-R libraries-Functions and R programming–the If statement-looping:for,
repeat, while-writing functions-function arguments and options– Basic R commands

UNIT III READING AND GETTING DATA IN TO R (External Data) 9

Using CSV files, XML files, Web Data, JSON files, Databases and Excel files. Working with R Charts
and Graphs: Histograms, Box plots, Bar Charts, Line Graphs, Scatterplots, Pie Charts.

UNIT IV STATISTICAL ANALYSIS IN R 9

Random Forest, Decision Tree, Normal and Binomial distributions, Time Series Analysis, Linear
and Multiple Regression, Logistic Regression, Survival Analysis.

UNIT V DATA FOR ANALYTICS 9

Creating data for analytics through designed experiments, Creating data for analytics through
active learning, Creating data for analytics through einforcement learning.

TOTAL: 45 PERIODS

COURSE OUTCOMES:
On completion of this course, students will
1. Become proficient in using R programming language, including understanding the
syntax, working with objects, performing operations, and using functions.
2. Learn how to import and manage data from various sources and create visualizations
to gain insights from the data.
3. Learn and apply statistical techniques such as regression, probability distributions, and
time series analysis to analyze data and make informed decisions.
4. Gain knowledge and skills in advanced analytics techniques such as Random Forest
and Decision Trees to analyze complex datasets and make predictions or
classifications.
5. Learn techniques to design experiments and collect data for analytics purposes, as
well as explore methods like active learning and reinforcement learning to improve
data accuracy.

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REFERENCES:
1. Raghav Bali, Dipanjan Sarkar, and Tushar Sharma. Learning Social Media Analytics
with R. Packt Publishing Ltd, 2017.
2. Nina Zumel and John Mount. Practical Data Science with R. Manning Publications,
2014.
3. Peter Dalgaard. Introductory Statistics with R. 1st Edition. Springer-Verlag New York,
Inc., 2019. ISBN 0-387-95475-9.
4. W. N. Venables and B. D. Ripley. 2002, Modern Applied Statistics with S. 4th
Edition.Springer.(ISBN 0-387-95457-0)]
5. Andreas Krause, Melvin Olson. 2005, The Basics of S-PLUS, 4th edition, Springer-
Verlag,New York(ISBN 0-387-26109-5)

BA3038 BUSINESS ANALYTICS USING PYTHON L T P C

3 0 0 3
COURSE OBJECTIVE:
 To empower students with the ability to effectively apply Python for business analytics,
enabling them to derive valuable insights and make data-driven decisions across
diverse domains.

UNIT I INTRODUCTION 9
Introduction to Business Analytics - Evolution of Business Data and Analytics timeline – Types
of Analytics - Marketing Analytics Applications - Summarizing & Reporting Marketing Data
using Excel.

UNIT II VISUALIZING BUSINESS DATA USING TABLEAU 9

Visualizations Using Python & R - Understanding the Metrics across domains -Developing
Metrics - Flowchart for Metric Creation.

UNIT III BUSINESS MODELS & STRATEGIES 9

Business Models - Marketing Engineering – Segmentation Analytics – Clustering Algorithms -
Positioning Analysis - Data Mining applications.

UNIT IV MARKETING MIX ANALYTICS 9

New Product development decisions - Pricing the Product - Forecasting the Sales – Allocating
the Retail space & Sales Resource – Consumer Attribution Modelling Methods.

UNIT V MARKETING MIX ANALYTICS APPLICATIONS 9

Customer Churn Modelling – Purchase Behaviour Prediction Models- social media Listening
and Sentimental Analysis – Market Basket Analysis – RFM Analysis – Recommender Systems
development.
TOTAL: 45 PERIODS

COURSE OUTCOMES:
After studying this course, Students will
1. Acquire a strong command of Python for conducting business analytics tasks,
encompassing data manipulation, analysis, and visualization.
2. Learn to employ Python libraries to craft compelling and informative visual
representations of data, empowering them to effectively convey insights to
stakeholders.
3. Gain practical experience in utilizing Python libraries to implement advanced analytics
methods, such as segmentation analysis, clustering, sentiment analysis, and market
basket analysis.

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 4. Acquire the skills to analyze business data using Python, extract valuable insights, and
leverage them to make well-informed decisions across various domains, including
marketing, pricing, forecasting, and resource allocation.
5. Engage in hands-on projects and case studies that simulate real-world scenarios,
enabling them to apply Python and business analytics techniques to solve complex
problems and generate actionable recommendations.

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References:

1. “R for Marketing Research and Analytics”, Chris Chapman, Springe Publications, 1st
Edition, 2015.
2. “Business Analytics”, Dinesh Kumar U Wiley India, 1st Edition, 2017.
3. Marketing Metrics: The Definitive Guide to Measuring Marketing Performance”, Paul
W Farris, Pearson Education, 2nd Edition, 2010
4. Business Analytics- Texts and Cases”, Tanushri Banerjee & Arindham Banerjee Sage
Publications, 1st Edition, 2019
5. Marketing Analytics – Data Driven Techniques with Microsoft Excel”, Wayne L
Winston,Wiley Publications, 1st Edition, 2015.
6. Sridhar S, Indumathi J and Hariharan V M, "Python Programming", Pearson, 2023.

BA3039 DATA VISUALIZATION LTPC

3003
Course objective:

 To enable students to effectively visualize and communicate data using a variety of tools
and techniques, empowering them to convey insights in a visually compelling and
influential manner.

UNIT I DATA VISUALIZATION –A PRIMER OF BUSINESS INTELLIGENCE BUSINESS 9

Intelligence - Data Visualization Evolution and Characteristics – Importance of Data Visualization
– Data Visualization Process - Data Visualization Tools and Software - Data Visualization
Techniques – Best Practices in Data Visualization.

UNIT II DATA VISUALIZATION USING TABLEAU – BASICS 9

Introduction to Tableau – Tableau interface & Architecture – Data connections & Data Sources
– Preparation of Data – Exploring and analyzing data – Creating basic charts – Apply analytics
to a worksheet – Creating Groups and Hierarchies - Mapping -Sharing Insights.

UNIT III DATA VISUALIZATION USING TABLEAU 9

Advanced calculations - Parameters – Special Charts - Creation of Dashboards – Dashboard
Actions -Story Boards Preparation - Sharing the work – Profile creation in Tableau Public.

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UNIT IV REPORTS & DASHBOARDS USING POWER BI 9
Power BI introduction – Power BI Architecture & Process – Connecting Power BI with different
Data Sources – Power Query for Data transformation- Data Modelling in Power BI – Reports –
Visualization types in Power BI – Statics and Live Dashboards- Data Refresh & Security.

UNIT V VISUALIZING THROUGH R , PYTHON & QLIKVIEW 9

Grammar of Graphics – GGplot and visualizations using R – Advanced visualizations using
matplotlib, seaborn and pyplot – Qlikview overview.

TOTAL: 45 PERIODS
COURSE OUTCOMES:
On completion of this course, students will;
1. Possess proficiency in creatively visualizing data, merging data analysis with artistic
expression.
2. Demonstrate the ability to effectively communicate insights and information through
engaging visual storytelling using data visualization techniques.
3. Be capable of creating immersive data visualizations that go beyond visuals,
incorporating other senses to enhance understanding and engagement.
4. Showcase skills in building interactive data visualizations that enable users to explore
and interact with data, facilitating deeper insights and personalized exploration.
5. Have the capability to apply data visualization techniques in unconventional domains,
unlocking new perspectives and insights.

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REFERENCES
1. “Storytelling with Data: A Data Visualization Guide for Business Professionals”,
ColeNussbaumerKnaflic, Amazon Asia-Pacific Holdings Private Limited, 2015.
2. “Microsoft Power BI Complete Reference: Bring your data to life with the powerful features
of Microsoft Power BI”, Devin Knight, Packt Publishing, 2018.
3. “Data Visualization and Exploration with R: A practical guide to using R, R Studio, and
Tidyverse for data visualization, exploration, and data science applications”, Eric Pimpler,
Amazon Asia-Pacific Holdings Private Limited, 2017.
4. “Practical Tableau”, Ryan Sleeper, O'Reilly Media, 2018
5. “Visualization: Visual representations of data and information”, The Open University,
Amazon Asia-Pacific Holdings Private Limited, 2016.

BA3040 BUSINESS INTELLIGENCE, BIG DATA, CLOUD COMPUTING LTPC

3003
OBJECTIVE:
 To familiarize the students on big data platform, applications on big data using Pig and
Hive.

UNIT I BIG DATA FRAMEWORKS 9

Introduction to Big Data Platform – Challenges of Conventional Systems - Intelligent data analysis
– Nature of Data - Analytic Processes and Tools - Analysis vs Reporting. Applications on Big Data
Using Pig and Hive – Data processing operators in Pig – Hive services – HiveQL – Querying Data
in Hive - fundamentals of HBase and Zookeeper - IBM Info Sphere Big Insights and Streams.

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UNIT II DATA MINING TOOLS, METHODS AND TECHNIQUES 9
Data mining, Text mining, Web mining, Spatial mining, Process mining, BI process, Private and
Public intelligence, Strategic assessment of implementing BI Data Mining Techniques: Introduction,
Statistical Perspective on Data Mining, Statistics-need and algorithms, Naïve Bayes Algorithm, Chi-
Square Automatic Interaction-Detectors (CHAID)- Classification and Regression Tree (CART) -
Analysis of Unstructured Data.

UNIT III MODERN INFORMATION TECHNOLOGY AND ITS BUSINESS

OPPORTUNITIES 9
Business intelligence software, BI on web, Ethical and legal limits, Industrial espionage, modern
techniques of crypto analysis, managing and organizing for an effective BI Team.

UNIT IV CLOUD COMPUTING INTRODUCTION AND APPLICATIONS 9

Cloud issues and challenges - Properties - Characteristics - Service models, Deployment models.
Cloud resources: Network and API - Virtual and Physical computational resources - Data-storage.
Virtualization concepts - Types of Virtualization- Introduction to Various Hypervisors - High
Availability (HA)/Disaster Recovery (DR) using Virtualization, Moving VMs, Cloud Computing
Applications: Overview on Amazon AWS, Microsoft Azure and Google App Engine.

UNIT V VISUALIZATION TECHNIQUES 9

Predictive Analytics- Simple linear regression- Multiple linear regression- Interpretation of
regression coefficients. Visualizations - Visual data analysis techniques- interaction techniques -
Systems and applications.

TOTAL: 45 PERIODS
COURSE OUTCOMES:
On completion of the course, students will be able to
CO1: State the knowledge on big data platform, applications on big data using Pig and
Hive.
CO2: Compare insights on data mining tools, methods and techniques.
CO3: Demonstrate knowledge on business intelligence software and modern
techniques of crypto analysis.
CO4: Summarize cloud computing characteristics, challenges and applications.
CO5: Develop better understanding on predictive analytics and visual data analysis
techniques.

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Reading List
1. https://www.fujitsu.com/rs/Images/WhiteBookofBigData.pdf
2. Julian Ereth, H. Baars, Cloud-Based Business Intelligence and Analytics Applications
- Business Value and Feasibility,2015

REFERENCES
1. Jaiwei Ham and Micheline Kamber, Data Mining concepts and techniques,
Kauffmann Publishers, 2006
2. Efraim Turban, Ramesh Sharda, Jay E. Aronson and David King, Business
Intelligence,Prentice Hall, 2008.

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 3. Colleen Mccue, “Data Mining and Predictive Analysis: Intelligence Gathering and
Crime Analysis”, Elsevier, 2nd Edition, 2015.
4. Michael Berthold, David J. Hand, “Intelligent Data Analysis”, Springer, 2nd Edition,
2007.
5. Frank J Ohlhorst, “Big Data Analytics: Turning Big Data into Big Money”, Wiley and
SAS Business Series, 2013.

BA3041 BLOCK CHAIN TECHNOLOGY LTPC

3003
OBJECTIVE:
 To acquire knowledge of various techniques and various algorithms used in Blockchain.

UNIT I INTRODUCTION 9
Introduction to Distributed Databases, Understanding Two, General Problems in Distributed
Systems, Byzantine General Problem and Fault Tolerance, Overview of Hadoop Distributed File
System, Distributed Hash Table and its Applications, ASIC Resistance and its Significance, Turing
Completeness in Distributed Systems , Cryptography Basics: Hash Functions, Digital Signatures
(ECDSA), Memory Hard Algorithms, Zero Knowledge Proofs.

UNIT II BLOCKCHAIN & APPLICATIONS 9

Introduction to Blockchain Technology, Gartner's Hype Curve and Evolution of Blockchain,
Genesis and Need for Blockchain , Key Characteristics and Structure of Blockchain, Different
Types of Blockchains and Network Models, Mining and Consensus Mechanisms in Blockchain,
Understanding the Bitcoin Whitepaper , Components of a Block and Forks (Soft & Hard Forks),
Unspent Transaction Outputs (UTXOs) and Various Bitcoin Forks, Wallets, Transactions, and
Public/Private Keys, Blockchain Applications: Internet of Things, Medical Record Management,
Domain Name Service, and Future Implications of Blockchain.

UNIT III CRYPTOCURRENCY 9

Historical Background of Cryptocurrencies, Distributed Ledger Technology and its Role, Bitcoin
Protocols: Mining Strategy and Rewards, Ethereum- Construction, DAO, Smart Contracts,
GHOST Protocol, Vulnerabilities, Attacks, and Sidechains in Cryptocurrencies, Namecoin and its
Significance. Cryptocurrency Regulation: Stakeholders, Origins of Bitcoin, Legal Aspects,
Cryptocurrency Exchanges, Black Market, and Global Economy.

UNIT IV ETHEREUM 9
Introduction to Ethereum and its Importance, Ethereum Foundation and Whitepaper ,Functioning
of Ethereum Network , Ethereum Virtual Machine (EVM) and its Features, Types of Transactions
in Ethereum , Mining and Consensus Mechanisms in Ethereum , Understanding Smart Contracts
and their Role in Ethereum.

UNIT V HYPERLEDGER FABRIC 9

Introduction to Hyperledger Framework, Hyperledger Fabric and its Unique Features, Comparison
between Fabric and Other ,Blockchain Technologies, Architecture of Hyperledger Fabric ,
Components and Advantages of Hyperledger Fabric Blockchain.

TOTAL: 45 PERIODS
COURSE OUTCOMES:
Upon successful completion of this course, students will be able to:
CO1: Articulate the significance and fundamental principles of Blockchain technology.
CO2: Identify and relate key features, diverse platform types, and programming
languages used in Blockchain technology, leading to a comprehensive
understanding of cryptocurrency concepts.
CO3: Analyze and solve complex problems to gain deeper insights into cryptocurrency
concepts.

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CO4: Explain the fundamental design principles that govern Ethereum, a widely used
Blockchain platform.
CO5: Develop a comprehensive understanding of the architecture and construct a model
of Hyperledger Fabric, a prominent Blockchain framework.

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Reading List
1. http://book.itep.ru/depository/blockchain/blockchain-by-melanie-swan.pdf
2. https://www.blockchainexpert.uk/book/blockchain-book.pdf
3. Sheikh Mohammad Idrees, Exploring the Blockchain Technology: Issues,
Applications and Research Potential,2021
REFERENCES :
1. Laurence, T. (2023). Blockchain for dummies. John Wiley & SonsImran Bashir,
Mastering Blockchain, Packt Publishing, March 2017
2. Debajani Mohanty, BlockChain: From Concept to Execution, BPB Publications, 2nd
edition, 2018
3. Artemis Caro, Blockchain: Bitcoin, Ethereum&Blockchain: The Beginners Guide to
Understanding the Technology Behind Bitcoin & Cryptocurrency, 2017
4. Andreas M. Antonopoulos, Gavin Wood, Mastering Ethereum: Building Smart
Contracts and DApps, O'REILLY, 2018
5. Nitin Gaur, Luc Desrosiers, Venkatraman Ramakrishna, Petr Novotny, Dr. Salman A.
Baset and Anthony O’Dowd, Hands-on Blockchain with Hyperledger, Packt
Publishing, 2018
6. Arvind Narayanan, Joseph Bonneau, Edward Felten, Andrew Miller, Steven
Goldfede, “Bitcoin and Cryptocurrency Technologies”, Princeton University Press,
2016

BA3042 DATA MINING FOR BUSINESS INTELLIGENCE LTPC

3003

OBJECTIVE:
 This course helps students learn data mining techniques and how to apply them
practically.

UNIT I INTRODUCTION 9
Data mining, Text mining, Web mining, Spatial mining, Process mining, Data ware house and
datamarts.

UNIT II DATA MINING PROCESS 9

Datamining process – KDD, CRISP-DM, SEMMA and Domain-Specific, Classification and
Prediction performance measures -RSME, MAD, MAP, MAPE, Confusion matrix, Receiver
Operating Characteristic curve & AUC; Validation Techniques - hold-out, k-fold crossvalidation,
LOOCV, random subsampling, and bootstrapping.

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UNIT III PREDICTION TECHNIQUES 9
Data visualization, Time series – ARIMA, Winter Holts, Vector Autoregressive analysis, Multivariate
regression analysis.

UNIT IV CLASSIFICATION AND CLUSTERING TECHNIQUES 9

Classification- Decision trees, k nearest neighbour, Logistic regression, Discriminant analysis;
Clustering; Market basket analysis;

UNIT V MACHINE LEARNING AND AI 9

Genetic algorithms, Neural network, Fuzzy logic, Support Vector Machine, Optimization techniques
– Ant Colony, Particle Swarm, DEA
TOTAL: 45 PERIODS

COURSE OUTCOMES:

1. Apply data mining techniques to analyze complex datasets and discover meaningful
patterns and trends.
2. Select the appropriate data mining processes for specific tasks based on their requirements
and challenges.
3. Evaluate the performance of data mining models using relevant evaluation measures to
assess their accuracy and effectiveness.
4. Use prediction techniques to make accurate forecasts and predictions in different domains.
5. Apply classification techniques to accurately categorize and classify data, supporting
decision-making processes

CO PO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 3 2 2 2 2 2 2
CO 2 3 3 2 2 2 2 3 3
CO 3 3 3 2 1 1 1 1 3
CO 4 2 3 2 1 1 1 2 3
CO 5 3 2 1 1 1 1 3 3

BA3043 MULTIVARIATE DATA ANALYSIS LTPC

3003
OBJECTIVES:
 Students could use advanced techniques to conduct thorough and insightful analysis, and
interpret the results correctly with detailed and useful information for business and social
problems.

UNIT I INTRODUCTION 9

Introduction – Basic concepts –Sympson’s Paradox - Uni-variate, Bi-variate and Multi-variate

techniques – Types of multivariate techniques – Classification of multivariate techniques –
Guidelines for multivariate analysis and interpretation – Approaches to multivariate model
building.

UNIT II PREPARING FOR MULTIVARIATE ANALYSIS 9

Conceptualization of research problem – Identification of technique - Examination of variables

and data – Measurement of variables and collection of data – Measurement of errors – Statistical
significance of errors. Missing data – Approaches for dealing with missing data – Testing the
assumptions of multivariate analysis – Incorporating non-metric data with dummy variables.

Page 97 of 109
UNIT III MULTIPLE LINEAR REGRESSION ANALYSIS, FACTOR ANALYSIS 9

Multiple Linear Regression Analysis – Introduction – Basic concepts – Multiple linear regression
model – Least square estimation – Inferences from the estimated regression function – Validation
of the model. Factor Analysis: Definition – objective – Approaches to factor analysis – methods
of estimation – Factor rotation – Factor scores - Sum of variance explained – interpretation of
results. Cluster Analysis – Objectives-Assumptions-Deriving clusters-assessing fit- interpretation
and validation.

UNIT IV LATENT VARIABLE TECHNIQUES 9

Confirmatory Factor Analysis, Structural equation modelling, Mediation models, Moderation

models, Conditional processes, longitudinal studies, latent growth model, Bayesian inference

UNIT V ADVANCED MULTIVARIATE TECHNIQUES 9

Multiple Discriminant Analysis, Logistic Regression, ANOVA and MANOVA, Conjoint Analysis,
multidimensional scaling, canonical correlation.
TOTAL: 45 PERIODS

COURSE OUTCOMES:

CO1 Demonstrate understanding of the concepts and methods; know the exact scopes and
possible limitations of each method; and show capability of using multivariate techniques
to provide constructive guidance in decision making.
CO2 Understand and prepare data for the application of sophisticated multi variate techniques.
CO3 Understand, Apply and evaluate multiple regression, factor and cluster analysis.

CO4 Understand, Apply and evaluate latent variable techniques like SEM, CFA.

CO5 Understand, Apply and evaluate advanced multivariate techniques.

CO PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 2 3
CO 2 3 3 3 3
CO 3 2 3 3
CO 4 3 2 3
CO 5 3 3 3

REFERENCES:

1. Joseph F Hair, Barry J Babin, Rolph E Anderson, & William C. Black, Multivariate Data
Analysis, Pearson Education, 8th edition, 2018.
2. Barbara G. Tabachnick, Linda S.Fidell, Using Multivariate Statistics, 6th Edition, Pearson
International Edition, 2013.
3. Richard A Johnson and Dean W.Wichern, Applied Multivariate Statistical Analysis, Prentice
Hall, 2019.
4. Neil H Spencer, Essentials of Multivariate Data Analysis, CRC Press, 2013.
5. Francois Husson, Sebastien Le, Jerome Pagles, Exploratory Multivariate Analysis by
Examples using R , 2nd edition, Chapman & Hall/CRC Computer Science & Data
Analysis, 2017.
6. Richard A Johnson and Dean W. Wichern, Applied Multivariate Statistical Analysis, 6th
Edition, 2015.
7. Trevor F Cox, Introduction to Multivariate Data Analysis, 2009, Hodder Education

Page 98 of 109
BA3044 PROJECT MANAGEMENT LTPC
3003

OBJECTIVE:
 To learn the fundamental principles and practices of managing projects.

UNIT I INTRODUCTION TO PROJECT MANAGEMENT 9

Project Management – Definition –Goal - Lifecycles.Project Environments.Project Manager –
Roles- Responsibilities and Selection.Definition and examples of projects, Key features of
projects, Typical project problems, Human issues in Projects, Project identification and
screening: (Brainstorming, Strength, and weaknesses in the system, environmental
opportunities and threats, Identification and screening) – Project Appraisal and Selection

UNIT II SCOPE AND TIME MANAGEMENT 9

Scope Management – Defining the Project – SOW - WBS and PBS – Time Management –
Network Diagram – Forward Pass and Backward Pass Critical path – PERT and CPM - AOA
and AON methods – tools for Project Network – Estimation Techniques

UNIT III RESOURCE AND COST MANAGEMENT 9

Scheduling Resources – Resource Allocation methods - Reducing Project duration: Project
Crashing – resource-leveling methods - Simulation for resource allocation.Goldratt‟s Critical
Chain- Cost Management – Earned Value Method.

UNIT IV PROJECT ORGANISATION, CONFLICT AND MANAGEMENT 9

Project Organization Structure,– Formal Organisation Structure – Organisation Design –
Types of project organizations. Culture - Conflict – Origin & Consequences.Project
Teams.Managing conflict – Team methods for resolving conflict.Risk identification: types of
risk, risk checklists-Risk prioritization -Risk management tactics, Including risk avoidance, risk
transfer, risk reduction, risk mitigation and contingency planning

UNIT V PERFORMANCE MANAGEMENT 9

Project Integration - Progress and Performance measurement and evaluation – Project
monitoring information system, developing a status report and other control issues - Project
audit and closure – audit process, project closure, team, team member and project manager
evaluations - International Projects – environmental factors, cross-cultural considerations,
selection and training for international projects - Future likely trends in Project management

TOTAL: 45 PERIODS

COURSE OUTCOMES:
On completion of the course, students will be able to
 Relate to the roles and responsibilities of a project manager, and identify , screen and
appraise projects
 Define project elements, develop plan for projects and estimate project completion.
 Understand, apply techniques to Schedule and allocate resources to projects and
estimate completion
 Understand, Compare and Choose organization for projects, resolve conflicts and
mitigate risks in projects
 Understand project integration, analyze project performance andappraise international
projects

Page 99 of 109
CO PO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 1 1 1 2 3 1 1
CO 2 3 3 1 1 3 1 1
CO 3 3 3 1 1 3 1 1
CO 4 2 1 1 3 3 1 1
CO 5 3 2 1 1 3 3 1 1
Ave. 1.8 2..2 1 1 1.6 3 1 1
READING LIST
1. JosepthHeagney, Fundamentals of Project Management, 5th Edition, Amacom,
2011
2. Judy Payne, Steve Simister, Ellen J. Roden, Managing Knowledge in Project
Environments, Routledge, 2019
3. International Journal of Project Management, Elsevier
4. Project Management Journal, Wiley Online Library
REFERENCES:
1. John M. Nicholas and Herman Steyn, Project Management for Engineering, Business
and Technology, Routledge, 4th Edition, 2012.
2. Clifford Gray, Erik Larson and GautamDesai,Project Management: The Managerial
Process, McGraw Hill Education, 6th Edition (SIE), 2017
3. Jack R. Meredith, Scott M. Shafer, Samuel J. Mantel Jr., Margaret M. Sutton, Project
Management in Practice, Wiley,7th Edition, 2020.
4. Narendra Singh (2019), Project management & control, first edition, Himalaya
publishers.
5. James P Lewis, (2012), Fundamentals of Project Management, 4th edition, AMACOM.
6. Thomas Mochal, Jeff Mochal, (2011), Lessons in Project Management, 2nd edition,
Apress.

BA3045 TOTAL QUALITY MANAGEMENT LTPC

3003
OBJECTIVE:
 To learn the various principles and practices of Quality Management

UNIT I INTRODUCTION 9
Introduction - Need for quality - Evolution of quality - Definition of quality. Concept of Quality
–different perspectives. Concept of total Quality – Design, inputs, process and output - TQM
framework, benefits, awareness and obstacles. Quality – vision, mission and policy
statements. Customer Focus – customer perception - customer retention. Dimensions of
product and service quality. Cost of quality.

UNIT II QUALITY MANAGEMENT PHILOSOPHIES AND PRICIPLES 9

Overview of the contributions of Quality Gurus - Crosby, Deming, Masaaki Imai, Feigenbaum,
Ishikawa, Juran, Oakland, Shigeo Shingo, and Taguchi. Concepts of Quality circle, Japanese
5S principles and 8D methodology.

UNIT III STATISTICAL PROCESS CONTROL 9

Statistical Process Control (SPC) – Meaning, Significance. construction of control charts
forvariables and attributes. Process capability – meaning, significance and measurement.Six
sigma- concepts of process capability. Reliability concepts – definitions, reliability in series
and parallel, product life characteristics curve. Total productive maintenance (TMP),
Terotechnology. Business process Improvement (BPI) – principles, applications,
reengineering process, benefits and limitations.

Page 100 of 109

UNIT IV QUALITY TOOLS AND TECHNIQUES 9
Quality Tools - The seven traditional tools of quality, New management tools. Six-sigma,
Bench marking, Poka-yoke, Failure Mode Effect Analysis (FMEA) – reliability, failure rate,
FMEA stages, design, process and documentation. Quality Function Deployment (QFD) – ,
Voice of customer, information organization, House of quality (HOQ), building a HOQ, QFD
process.. Taguchi - quality loss function, parameter and tolerance design, signal tonoise ratio.

UNIT V QUALITY MANAGEMENT SYSTEMS 9

Introduction Quality management systems – IS/ISO 9004:2000 – Quality System –Elements,
Documentation- guidelines for performance improvements. Quality Audits - QS 9000 – ISO
14000 –Concepts. TQM -culture, framework, benefits, awareness and obstacles.Employee
involvement – Motivation, empowerment, Team and Teamwork, Recognition and Reward,
Performance appraisal.Supplier - Selection, Partnering, Supplier Rating.
TOTAL: 45 PERIODS
COURSE OUTCOMES:
On completion of the course, students will be able to
 Define Total Quality, Understand the evolution of Quality and prioritize customers’
requirements
 Explain, analyze and adapt the principles and philosophies of quality management
 Illustrate and applystatistical process control, process capability and reliability
concepts to enhance quality and build a TPM system.
 Understand and apply the different quality tools and construct house of quality Matrix
by mapping customers and technical requirements
 Understand, examine and devise quality management systems and evaluate and
select suppliers

CO PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 1 1 2 3 2
CO 2 1 2 1 2 3 2
CO 3 3 2 1 3 2
CO 4 2 3 1 3 2
CO 5 3 2 1 3 3 2
Ave. 1 2 0.8 1 1.4 3 2

READING LIST:
1. The TQM Journal, Emerald Insight
2. International Journal of Quality, & Reliability Management, Emerald Publishing
3. Indian standard – quality management systems – Guidelines for performance
improvement (Fifth Revision), Bureau of Indian standards, New Delhi.

REFERENCES :
1. Besterfield Dale H., Besterfield Carol, Besterfield Glen H., Besterfield Mary,
Urdhwareshe Hemant, UrdhwaresheRashmi, Total Quality Management, Pearson
Education, 2018.
2. Shridhara Bhat K, Total Quality Management – Text and Cases, Himalaya Publishing
House, 2010
3. PoornimaM.Charantimath, Total Quality Management, Pearson Education, Second
Edition,2011.
4. Douglas C. Montgomory, Introduction to Statistical Quality Control, 2008.
5. Panneerselvam.R, Sivasankaran. P, Quality Management, PHI Learning, 2014

Page 101 of 109

BA3046 LOGISTICS MANAGEMENT LTPC
3 003

OBJECTIVE :
 To learn the need and importance of logistics in product flow.

UNIT I INTRODUCTION 9
Definition and Scope of Logistics – Functions & Objectives – Customer Value Chain – Service
Phases and attributes – Value added logistics services – Role of logistics in Competitive
strategy – Customer Service - Functions of Logistics management – principles – Logistics
Network – Integrated Logistics system.

UNIT II DISTRIBUTION CHANNELS AND OUTSOURCING LOGISTICS 9

Distribution channel structure - channel members, channel strategy, role of logistics and
support in distribution channels. Logistics requirements of channel members. Logistics
outsourcing – catalysts, benefits, value proposition.3PL, 4PL, 5PL, 6PL; Selection of service
provider.

UNIT III TRANSPORTATION AND PACKAGING 9

Transportation System – Evolution, Infrastructure and Networks. Freight Management –
Vehicle Routing – Containerization. Modal Characteristics, Inter-modal Operators and
Transport Economies. International Logistics -objectives, importance in global economy,
Characteristics of global supply chains, Incoterms. Packaging- Design considerations,
Material and Cost.Packaging as Unitisation. Consumer and Industrial Packaging.

UNIT IV PERFORMANCE MEASUREMENT AND COSTS 9

Performance Measurement – Need, System, Levels and Dimensions.Internal and External
Performance Measurement.Logistics Audit. Total Logistics Cost – Concept, Accounting
Methods. Cost – Identification, Time Frame and Formatting.

UNIT V CURRENT TRENDS 9

Logistics Information Systems – Need, Characteristics and Design. E-Logistics – Structure
and Operation. Logistics Resource Management eLRM.Automatic Identification
Technologies. Reverse Logistics – Scope, design and as a competitive tool. Global Logistics
– Operational and Strategic Issues, ocean and air transportation. Strategic logistics planning.
Green Logistics
TOTAL: 45 PERIODS

COURSE OUTCOMES :
On completion of the course, students will be able to
 Understand, apply and assess the concepts of evolution and functions of logistics
management.
 Relate, apply and evaluate the basic principles of logistics, warehousing and material
handling
 Illustrate, examine and improve the process of transportation, distribution, packaging
etc
 Classify, appraise and assess the knowledge on integrated logistics and linguistic
information system.
 Find, Classify, Appraise on the various elements of logistics cost and need for
integration in logistics facilities.

Page 102 of 109

CO PO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 1 1 1 3
CO 2 3 1 1 3 1
CO 3 3 2 1 1 3 1
CO 4 2 3 1 1 3
CO 5 2 2 1 3 2
Ave. 1 2.2 1.2 1 3 0.8

READING LIST
1. Journal of Logistics Management, ingenta.
2. Periodicals of Engineering and Natural Sciences
3. The International Journal of Logistics Management, Emerald.
4. Advances in Logistics and Supply Chain Management, Springer

REFERENCES
1. Sople Vinod V, Logistics Management – The Supply Chain Imperative, Pearson
Education, 3rd Edition, 2012
2. Bowersox Donald J, Logistics Management – The Integrated Supply Chain
Process, Tata McGraw Hill, 2010
3. Pierre David, International Logistics, Biztantra, 2003.
4. Hessel Visser , Logistics Principles and Practice, Routledge, 1st Edition 2007.
5. Saikumari V. and Purushothaman S, Logistics and Supply Chain Management by
Sultan Chand.

BA3047 MATERIALS MANAGEMENT LTPC

3003
OBJECTIVE
 To understand why materials management should be considered for profit in
operations

UNIT I INTRODUCTION 9
Introduction to Materials Management,Operating environment-Production planning system -
manufacturing planning and control system-manufacturing resource planning-enterprise
resource planning-making the production plan - Master scheduling- Developing MPS.

UNIT II MATERIALS PLANNING 9

Materials requirements planning-bill of materials- planning process-manufacturing resource
planning-capacity management-Capacity Requirements Planning (CRP) - scheduling orders-
production activity control-Scheduling – Load Leveling- Theory of Constraints- Control.

UNIT III INVENTORY MANAGEMENT 9

Aggregate Inventory Management – Item inventory Management – Flow of materials-
Objectives of Inventory Management – Costs – ABC Analysis –Inventory Policy Decisions–
objectives-control -Retail Discounting Model, Newsvendor Model; -Quantity discount models.
Probabilistic inventory models.

UNIT IV PURCHASING MANAGEMENT 9

Establishing specifications-selecting suppliers-price determination-forward buying-mixed
buying strategy-price forecasting-buying seasonal commodities-purchasing under
uncertainty-demand management-price forecasting-purchasing under uncertainty-purchasing
of capital equipment-international purchasing

Page 103 of 109

UNIT V WAREHOUSE MANAGEMENT 9
Warehousing functions – types - Stores management-stores systems and procedures-
incoming materials control-stores accounting and stock verification-Obsolete, surplus and
scrap-value analysis-material handling-transportation and traffic management -operational
efficiency-productivity-cost effectiveness-performance measurement

TOTAL: 45 PERIODS
COURSE OUTCOMES :
On completion of the course, students will be able to
 Understand and apply and the basics of materials management and develop master
production schedule
 Understand, apply and assess the requirement analysis for material planning
 Understand, apply, and evaluate models of inventory management
 Understand and apply purchasing practices and select the right supplier
 Understand, analyze and build warehouse management systems
CO PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 2 1 3
CO 2 3 2 1 3
CO 3 3 1 3
CO 4 2 3 1 3
CO 5 3 2 1 3
Ave. 2.2 1.4 1 1 3

READING LIST
1. International Journal of Purchasing and Materials Management -Science gate
2. Handbook of materials management – By Gopalakrishnan

REFERENCES :
1. J.R.Tony Arnold, Stephen N. Chapman, Lloyd M. Clive, Materials Management,
Pearson, 2012.
2. P. Gopalakrishnan, Purchasing and Materials Management, McGraw Hill Education,
2017
3. A.K.Chitale and R.C.Gupta, Materials Management, Text and Cases, PHI Learning,
3rd Edition, 2014
4. A.K.Datta, Materials Management, Procedure, Text and Cases, PHI Learning, 2nd
Edition, 2008
5. Saravanavel. P and Kavitha G, (2019) Materials Management, 1st edition, Margham
Publications

BA3048 SERVICES OPERATIONS MANAGEMENT LTPC

3003
OBJECTIVE:
 To help understand how service performance can be improved by studying services
operations management

UNIT I INTRODUCTION 9
Services – Importance, role in economy, service sector – nature, growth. Nature of services
distinctive characteristics, Service Package, Service classification, service-dominant logic,
open-systems view. Service Strategy –Strategic service vision, competitive environment,
generic strategies, winning customers; Role of information technology; stages in service firm
competitiveness.

Page 104 of 109

UNIT II SERVICE DESIGN 9
New Service Development – Design elements – Service Blue-printing - process structure –
generic approaches. Service Encounter – triad, creating service orientation, service profit
chain; Front-office Back-office Interface– service decoupling. Technology in services – self-
service, automation, e-commerce, e-business, technology innovations.

UNIT III SERVICE QUALITY 9

Service Quality- Dimensions, Service Quality Gap Model; Measuring Service Quality –
SERVQUAL,Walk-through Audit, Quality service by design , Service Recovery, Service
Guarantees -quality tools- benchmarking - Quality improvement programs. Process
Improvement –productivity improvement - DEA

UNIT IV SERVICE FACILITY 9

Supporting facility -Service scapes, Facility design – nature, objectives, process analysis,
Service facility layout. Service Facility Location – considerations, facility location techniques –
metropolitan metric, Euclidean, centre of gravity, retail outlet location, location set covering
problem. Vehicle routing and Scheduling.

UNIT V MANAGING CAPACITY AND DEMAND 9

Managing Demand – strategies; Managing capacity – basic strategies, supply management
tactics,operations planning and control; Yield management; Inventory Management in
Services– Retail Discounting Model, Newsvendor Model; Managing Waiting Lines –Queuing
systems, psychology of waiting; Managing for growth- expansion strategies, franchising ,
globalization.
TOTAL: 45 PERIODS

COURSE OUTCOMES:
On completion of the course, students will be able to
CO1: Understand the nature of service operations, distinguish between goods and services,
compare the difference service classification system develop service strategy
CO2: Understand and apply the new service development process, design and improve
services by applying service blueprinting and service decoupling.
CO3: Understand, apply and assess the quality in service design and delivery
CO4: Understand, Apply and Adapt models to design service facility, determine facility location
and layout and Route and schedule vehicles
CO5: Understand and apply demand and capacity management in services, Illustrate and
apply yield management, manage inventory and queuing system and grow and sustain
service business

CO PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 1 2 3
CO 2 1 3 2 1 1 3 3 2
CO 3 2 3 2 1 1 3
CO 4 3 3 1 1 3 2
CO 5 3 3 2 1 1 3 2 2
Ave. 1.8 2.8 1.2 1 1.2 3 1 1.2

READING LIST:
1. Journal of Service Management, Emerald Insight

REFERENCES :
1. James A. Fitzsimmons, Mona J, Fitzsimmons, Sanjeev Bordoloi, Service Management
– Operations, Strategy, Information Technology,McGraw-Hill Education – 8th Edition
2018.

Page 105 of 109

2. Richard D. Metters, Successful ServiceOperations Management, Cengage Learning,
2nd Edition, 2012.
3. CengizHaksever and Barry Render, Service and Operations Management, World
Scientific, 2017.
4. Robert Johnston, Graham Clark Michael Shulver, Service
th
OperationsManagement:Improving Service Delivery, Pearson Education, 4 Edition,
2017.
5. Bill Hollins and Sadie Shinkins, Managing Service Operations, Sage, 2006.

BA3049 SUPPLY CHAIN MANAGEMENT LTPC

3003
OBJECTIVE:
 To help understand the importance of and major decisions in supply chain
management for gaining competitive advantage.

UNIT I INTRODUCTION 9
Supply Chain – Fundamentals, Evolution, Role in Economy, Importance, Decision Phases,
Enablers & Drivers of Supply Chain Performance; Supply chain strategy; Supply Chain
Performance Measures.

UNIT II STRATEGIC SOURCING 9

Outsourcing – Make Vs buy - Identifying core processes - Market Vs Hierarchy - Make Vs buy
continuum -Sourcing strategy - Supplier Selection and Contract Negotiation. Creating a world
class supply base- Supplier Development - World Wide Sourcing.

UNIT II SUPPLY CHAIN NETWORK 9

Distribution Network Design – Role in supply chain, Influencing factors, design options, online
sales and distribution network, Distribution Strategies; Network Design in supply chain – Role,
influencing factors, framework for network design, Impact of uncertainty on Network Design.

UNIT III PLANNING DEMAND, INVENTORY AND SUPPLY 9

Managing supply chain cycle inventory and safety inventory - Uncertainty in the supply chain
, Analyzing impact of supply chain redesign on the inventory, Risk Pooling, Managing
inventory for short life-cycle products, multiple item -multiple location inventory management;
Pricing and Revenue Management.

UNIT V SUPPLY CHAIN INNOVATIONS 9

Supply Chain Integration, SC process restructuring, Agile Supply Chains, Green Supply
Chain, Reverse Supply chain; Supply chain technology trends – AI, Advanced analytics,
Internet of Things, Intelligent things, conversational systems, robotic process automation,
immersive technologies, Blockchain.
TOTAL: 45 PERIODS

COURSE OUTCOME:
On completion of the course, students will be able to
CO1: Understanding of supply chain fundamentals, Illustrating and analyzing supply chains
from strategic perspective and assess supply chain performance
CO2: Understanding the issues in sourcing decision and analyse and select suppliers
CO3: Understand and analyse issues related to material flow and design supply chain
networks to enhance supply chain performance
CO4: Understand and analyse the nature of demand and supply and develop inventory
system
CO5: Relate to innovations in supply chain, analyze and design sustainable suppy chains.

Page 106 of 109

CO PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 1 2 3
CO 2 3 2 1 1 3 3 2
CO 3 3 3 2 1 1 3
CO 4 3 3 1 1 3 2
CO 5 2 3 2 1 1 3 2 2
Ave. 1.6 2.8 1.2 1 1.2 3 1 1.2

READING LIST
1. Supply chain management and advanced planning, Springer.
2. Supply chain management: An international journal, Emerald.

REFERENCES:
1. Sunil Chopra, Peter Meindl and DharamVirKalra, Supply Chain Management-Strategy
Planning and Operation, Pearson Education, Sixth Edition, 2016.
2. Janat Shah, Supply Chain Management – Text and Cases, Pearson Education, 2009
3. Ballou Ronald H, Business Logistics and Supply Chain Management, Pearson Education,
5thEdition, 2007.
4. David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi, Designing and Managing the
SupplyChain: Concepts, Strategies, and Cases, Tata McGraw-Hill, 2005.
5. Pierre David, International Logistics, Biztantra, 2011.

BA3050 PRODUCT DESIGN LTPC

3003
OBJECTIVE:
 To understand the application of structured methods to develop a product

UNIT I PRODUCT DESIGN & DEVELOPMENT 9

Product design & development - characteristics, duration and cost, challenges; Development
Process - Generic Process, Concept development, Adapting to product types; Product Planning
- Process, Understanding customer need, Product Specification; Concept Generation Evaluation
- decay curve, cost expenditure curve; Technology Life Cycle; Disruptive Technologies.

UNIT II PRODUCT CONCEPT 9

Concept Selection – Importance, Methodology, concept Screening, Concept Scoring, Concept
Testing; Product Architecture - Definition, Modularity, implication, Establishment, Delayed
Differentiation, Platform Planning.

UNIT III PRODUCT DATA MANAGEMENT 9

PDM - concept and benefits, functions, Product data and workflow, Product reliability, CIM data,
Architecture of PDM systems, Product data interchange, Portal integration, PDM acquisition and
implementation; Product Life Cycle management - strategy, Change management for PLM.

UNIT IV DESIGN TOOLS 9

Design Approaches - Industrial Design, Design for Manufacturing, Value Engineering,
Ergonomics, Robust Design, Design for Excellence; Collaborative Product development-
Prototyping, failure rate curve, product use testing-Product development economics, scoring
model, financial analysis.

UNIT V PATENTS 9
Intellectual Property and Patents -Definitions, Patent Searches, Application, Patent Ownership
and Transfer, Patent Infringement, New Developments and International Patents.
TOTAL: 45 PERIODS

Page 107 of 109

COURSE OUTCOMES:
On completion of the course, students will be able to
CO1: Understand, design and develop the new products and services
CO2: Understanding, apply and adapt product concept to build products
CO3: Define, Identify and Assess product data and manage the product life cyclke
CO4: understand and apply design tools and evaluate product performance
CO5: Understand the concepts of intellectual property, analyze and construct product design for
patenting

CO PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 1 2 1 1 3 3 2
CO 2 1 1 1 3 1
CO 3 2 2 1 1 3 1
CO 4 3 2 1 1 3 1
CO 5 2 3 1 1 3 3 2
Ave. 0.4 1.8 1.4 1 1 3 2 0.8

READING LIST:
1. https://www.ijert.org/research/product-design-and-development-phases-and-approach-
IJERTV6IS070136.pdf
2. https://dergipark.org.tr/tr/download/article-file/53174
3. https://innovation-entrepreneurship.springeropen.com/articles/10.1186/s13731-016-
0055-7

REFERENCES :
1. Karl T. Ulrich, Steven D. Eppinger, Anita Goyal Product Design and Development,
McGraw Hill Education, 4th Edition, 2009.
2. Kenneth B.Kahn, New Product Planning, Sage, 2010.
3. A.K. Chitale and R.C. Gupta, Product Design and Manufacturing, PHI, 2011.
4. Deborah E. Bouchoux, Intellectual Property Rights, Delmar, Cengage Learning, 2005.
5. Michael Grieves, Product Life Cycle Management, Tata McGraw Hill , 2006.

BA3051 SUPPLY CHAIN ANALYTICS LTPC

3003

OBJECTIVES:
 To understand and apply the advanced quantitative models and methods in logistics and
supply chain management and the latest developments in the field.

UNIT I INTRODUCTION 9
Introduction to analytics – descriptive, predictive and prescriptive analytics, Data Driven Supply
Chains – Basics, transforming supply chains, Barriers to implementation, Road Map.

UNIT II WAREHOUSING DECISIONS 9

Mathematical Programming Models - P-Median Methods - Guided LP Approach - Balmer – Wolfe
Method, Greedy Drop Heuristics, Dynamic Location Models, Space Determination and Layout
Methods

UNIT III INVENTORY MANAGEMENT 9

Inventory aggregation Models, Dynamic Lot sizing Methods, Multi-Echelon Inventory models,
Aggregate Inventory system and LIMIT, Risk Analysis in Supply Chain - Measuring transit risks,
supply risks, delivering risks, Risk pooling strategies.

Page 108 of 109

UNIT IV TRANSPORTATION NETWORK MODELS 9
Notion of Graphs, Minimal Spanning Tree, Shortest Path Algorithms, Maximal Flow Problems,
Multistage Transshipment and Transportation Problems, Set covering and Set Partitioning
Problems, Traveling Salesman Algorithms, Advanced Vehicle Routing Problem Heuristics,
Scheduling Algorithms-Deficit function Approach and Linking Algorithms

UNIT V MULTI-CRITERIA DECISION MAKING MODELS 9

Analytic Hierarchy Process(AHP), Data Envelopment Analysis (DEA), Fuzzy Logic and Techniques,
the analytical network process (ANP), TOPSIS-Application in SCM

TOTAL: 45 PERIODS
COURSE OUTCOMES:
On completion of the course, students will be able to
CO1: Understand, apply and analyse fundamentals of supply chain analytics
CO2: Understand, apply and design warehouse models to enhance supply chain performance.
CO3: Understand, analyse and adapt models in devising an inventory management system
CO4: Appreciate, apply and devise network models for transportation.
CO5: Understand and apply multi-criteria decision models in developing supply chain applications

CO PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 1 1 1 3
CO 2 3 3 1 1 3
CO 3 3 3 1 1 3
CO 4 3 3 1 1 3
CO 5 3 3 1 1 3
Ave. 2.6 2.4 1 1 3

READING LIST:
1. Journal of Management Analytics – Taylor and Francis Online

REFERENCES :
1. T. A. S. Vijayaraghavan, Supply Chain Analytics, Wiley, 2021
2. Kurt Y. Liu, Supply Chain Analytics, Springer, 2022
3. Jeremy Shapiro, Modeling the Supply Chain, Cengage Learning, 2nd Edition, 2006
4. Michael Watson, Sara Lewis, Peter Cacioppi, Jay Jayaraman, Supply Chain Network Design:
Applying Optimization and Analytics to the Global Supply Chain, Pearson Education, 2013.
5. Muthu Mathirajan, Chandrasekharan Rajendran, Sowmya Narayanan Sadagopan,
Arunachalam Ravindran, Parasuram Balasubramanian, Analytics in Operations/Supply Chain
Management , I.K. International Publishing House Pvt. Ltd., 2016.

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