Digital Content

Creation For
Content Creators
Learn How to Create Compelling Digital
Content to Elevate Your Digital Presence

In-Person Classroom

Duration: 16 Hours (2 days)

Course Fees & Fundings

You’re in Good Company Course Fee: S$888.00 (exclusive of 9% GST)
We upskill and empower teams at leading industry organisations.
Course Fee After Eligible SSG Subsidies:
You are in good hands
From S$346.32 (inclusive of 9% GST)

www.equinetacademy.com
Table Of Contents

Course Overview

Target Audience

Course Highlights

Course Objectives

Course Outline

Trainer Profile

Certificate and Certification Track

Why Learn with Us

Testimonials

FAQs

Related Courses
Course Overview
Are you one of 3 types of content creators – social media user,
brand representative, or blogger? If yes, this 2-day hands-on

Target Audience
course is designed to equip you with the knowledge, skills, and
strategies necessary to excel in the ever-evolving realm of digital
content creation. Delve into the art and science of creating
engaging and impactful content across various digital channels Digital Content Creation For Content Creators is for marketing practitioners, content marketing
specialists, social media managers, bloggers, vloggers, podcasters, copywriters, entrepreneurs, business
such as websites, email newsletters, and social media including
owners, and anyone who wants to acquire digital content creation skills that are not only essential in
Facebook, Instagram, TikTok, LinkedIn, and YouTube.
marketing and communications but in every aspect of business and life.
This course provides you with the foundation for effectively
creating, curating, and delivering content to improve audience 01. Marketing Practitioners: Ideal for professionals who want to enhance their content creation skills, which are crucial
engagement, grow your follower-base, increase sales, and profit for crafting effective marketing campaigns.
from channel monetisation. You will also learn how to select and
02. Content Marketing Specialists: Designed for specialists looking to create high-quality digital content that drives
implement website and social media content management
engagement and aligns with marketing goals.
systems that enhance workflow efficiency, manage the delivery
of your content, and track their performance for optimal 03. Social Media Managers: Perfect for those managing social media accounts, helping them create compelling content
outcomes. that resonates with their audience.

Learn how to shoot quality photos as well as record audio and 04. Bloggers and Vloggers: Offers tools and techniques for bloggers and vloggers to produce engaging and consistent
video using your mobile device. In addition, know where to find content for their platforms.
free resources and content creation software to create stunning
05. Podcasters: Provides valuable insights into creating impactful audio content, helping podcasters connect with their
graphics, animation, GIFs, videos and more. And if you are
audience more effectively.
wondering if the course covers Generative AI tools such as
ChatGPT, the answer is yes – you will be introduced to these 06. Copywriters: Equips copywriters with digital content creation skills, enabling them to craft persuasive and engaging
new AI tools to help you generate text, images, audio, and videos. content across various platforms.

So, whether you are looking at creating content to wow your 07. Entrepreneurs and Business Owners: Essential for business leaders who want to leverage digital content to enhance
friends, promote your business, or be part of the creator their brand and reach wider audiences.
economy, you have come to the right place!
08. General Audience: Suitable for anyone aiming to master digital content creation, which is a vital skill in today’s
digital and business landscapes.

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Course Highlights Course Objectives
In this Digital Content Creation course, trainees will learn: By the end of the class, trainees will be able to:

The importance of digital content creation in relation to content Select and implement effective content management strategies and
marketing and advertising online. guidelines to ensure the organisation, accessibility, and relevance of
digital content.
How to translate the organisational strategies behind the creation,
curation, and management of content into guidelines. Evaluate the types of available visual assets and content
management systems and adopt appropriate management systems.
The various types of visual assets and content management
systems available and how to select the right one based on Determine the suitability of content based on brand objectives and
organisational objectives. apply brand guidelines effectively while creating visual assets.

How to utilise various online creation tools and resources Utilise online content creation tools and resources to produce
including Generative AI, to create graphics, animations, GIFs, graphic layouts, GIFs, videos, and audio-related content while
videos, and audio-related content. adhering to design principles and best practices.

The industry’s best practices for creating content and how to Craft accompanying copy for created and curated content, as well
apply them when creating visual assets. as leverage AI tools.

How to craft engaging copy and leverage AI tools to enhance your Evaluate the effectiveness and impact of digital content and assess
writing. the capabilities of content management systems to make informed
decisions for content optimisation and continuous improvement.
How to utilise data analytics to analyse outcomes and make data-
driven decisions for optimisation.

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Course Outline
Content Management Strategies & Guidelines
Topics Covered Include:
Instructor-Led | Mode of Delivery (Lecture & Illustration, Group Discussion)
Content creation for organisations and individuals
Content management and marketing strategy
Content marketing channels – website, social media, etc.
Channel regulations and guidelines on content creation and publishing
IP and Generative AI Issues
Organisational policies for content creation and curation

Visual Assets & Management Systems

Topics Covered Include:
Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical
Application, Group Discussion)

Brand visual assets (logo, typeface, colours, content, etc.)

Brand style guide for organisation’s web properties (website and social media)
Social media management system (SMMS)
SMMS comparison – Meta Business Suite vs 3rd party SMMS
Content management systems for websites (CMS)
CMS comparison – Open Source websites vs SaaS websites

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Graphic Layouts For Content, Ads & Collateral
Topics Covered Include:
Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Activity)

High quality image resources

Digital photography
Image editing software
The golden rules of graphic layout design
Typography and Font resources
Digital storyboarding using online design tool
Layout design using Canva
Image editing – background removal
Image sizing for various web properties
Infographics and how to use them effectively
Memes and how to use them effectively
Layouts for brochures, flyers and eDMs
Curated content selection and application guidelines
Viral content analysis for creation and curation
AI generated content
How to plan a blog article using the ChatGPT AI tool
Refining prompts in ChatGPT to write the article

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Animation & GIF Content Creation
Topics Covered Include:
Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Activity)
Innovative content
Animation tools and resource
What are GIFs
GIF resources incl. giphy.com
Giphy tutorial and demonstration

Video & Audio Content Creation

Topics Covered Include:
Instructor-Led | Mode of Delivery (Demonstration & Practical Application)

High quality video resources

Record videos with your mobile device
Record audio with your mobile device
Audio recording and editing software
Conducting video/audio interviews: how to conduct, what questions to ask, etc.
High quality audio resources
Video editing software
Video editing using Canva – tutorial and demonstration
Advanced video editing using Canva – add frames and split frames for insertions
Video framing and composition
Video resolution, aspect ratio and frame rate
Video sizing for various web properties

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Evaluation Of Content & Management Systems
Topics Covered Include:
Instructor-Led | Mode of Delivery (Demonstration & Practical Application)

Analysing content and ad outcomes via data analytics – an overview

Evaluating SMMS for content/ad creation and analytics
Social media changes on content management
Content creation trends – mobile-first video, generative AI, and user generated
content (UGC)
The Creator Economy – monetising your channels

Assessment Component
Written Assessment – Case Study with Questions
Individual Project Presentation

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Trainer Profile

Chris Minjoot
Chris is a senior branding and marketing professional with over 31 years of experience
as both an in-house practitioner and a consultant servicing clients from a wide range of
industries. He was part of the team responsible for branding MindChamps
(conceptualised its name) and spent 10 years contributing to its growth via public
relations and marketing campaigns. His holistic approach to branding has seen him
naturally taking on the additional role of brand champion within organisations to
actively drive internal communications and staff engagement. Chris is an ACLP
certified trainer, and he is passionate about imparting his knowledge to others.

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 Certificate and
Certification Track
A SkillsFuture WSQ Statement of Attainment (SOA) – Content
Management under the Skills Framework TSC and Certification of
Completion by Equinet Academy will be awarded to candidates
who have demonstrated competency in the WSQ Digital Content
Creation For Content Creators Course assessment and achieved
at least 75% attendance.

*This course is accredited by SkillsFuture Singapore under the

WSQ Skills Framework Content Management

Course Code: TGS-2023040774

Course Support Period: 15 Dec 2023 – 14 Dec 2025

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Why
Learn With Us?
When you learn with Equinet Academy, you will not only get certified by a recognised
certification body, the Singapore Workforce Skills Qualifications (WSQ). You will also acquire
extensive knowledge from highly experienced industry practitioners who develop and deliver
top quality course content through experiential hands-on learning methodologies.

Industry-recognised WSQ Statement of Attainments

Real world hands-on projects

Comprehensive, up-to-date curriculum and courseware

Post-course coaching and mentorship

Career support services and job opportunities

Be part of an insider community with over 1000+ members

4.9/5 20,000+ 4/5

In our community and have Quality Rating on TRAQOM
Google Reviews
trained at Equinet via Qualtrics

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Frequently Asked Questions
Are there any pre-requisites or minimum entry requirements?
Trainees should be proficient in web surfing and be able to write and converse in English.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us
for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.

As there will be WSQ assessments conducted in this course, you are required to bring along your
NRIC or any form of photo identification for ID verification purposes.

If I have any questions after the course, can I consult the trainer?
Yes, you may contact your trainer after the course. There are other post-training support channels
such as the Equinet Academy Insider Community where you may network with like-minded
individuals and industry experts and live Post-Training Mentoring sessions where you may seek
advice from a subject matter expert.

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Reserve your seat here today.

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