UNIT
UNIT
Financial services are the services which are offered by the financial companies. The financial
companies comprise of both Asset Management Companies and Liability Management Companies. In
Asset Management Companies, there leasing are companies, mutual funds, merchant bankers and
issue/portfolio managers while Liability Management Companies has the bill discounting and
acceptance houses.
In other words, the financial service is referred to as the products and services which are offered by the
banks as they provide various kinds of facilities of financial transactions and other financial activities
loans, insurance, credit cards, investment opportunities and money management and also give
information on the stock market and other issues like market ups and downs. The basic aim of this
sector is to act as intermediary between individual and institutional investors which will help in financial
transactions.
The financial service industry is defined as, "The collection of organizations which intermediate and
facilitate financial transactions of individual and institutional investors from their resource allocation
activities through time".
Thus, the financial services comprise of various works related to change of savings into investment.
objectives of Financial Services
1) Fund Raising :
The required funds can be raised by the help of financial services from the host of investors, individuals,
institutions and corporate. There are various instruments of finance being used for raising funds. These
kinds of funds are required by the corporate houses, individuals, etc.
2) Funds Deployment :
There are various kinds of financial services present in the financial markets which help the company in
proper deployment of funds. It also helps in decision-making of financial mix. The financial service
provide various types of services like bill discounting, factoring of debtors, shifting of short-term funds in
the money market, credit rating, e-commerce and securitization of debts for effective funds
management.
3) Specialized Services :
The various specialized services are being provided by financial service except banking and insurance
like credit rating, venture capital financing, lease financing, factoring, mutual funds, merchant banking,
stock lending, depository, credit cards, housing finance, book-building, etc. These services are provided
by various kinds of institutions and agencies like stock exchanges, specialized and general financial
institutions and non-banking finance companies, subsidiaries of financial institutions, banks and
insurance companies. etc.
4) Regulation :
There are various kinds of regulatory bodies present in India like Securities and Exchange Board of
India (SEBI), Reserve Bank of India (RBI) and the Department of Banking and Insurance of the
Government of India which have different types of legislation's and also help in providing various kinds
of functions of financial services institutions.
5) Economic Growth :
The financial services help in increasing the economic growth and development of country. It is done by
the help of mobilizing the saving of the public by investing in productive investments. Due to this reason,
the various developed and developing countries which are engaged in the effective financial market has
increased the savings and investments.
2) Employment :
The financial service requires various kinds of financial institutions which need different kinds of skilled
manpower which indirectly lead to increase in the employment of the country.
4) Mobilizing of Funds :
The financial service helps in increasing the investment opportunity among the public leading to
mobilizing the funds of the public.
5) Long-Term Loan :
The long-term loan is basically required by the industries. The financial service helps in providing cheap
and long-term loan to industries.
6) Insurance :
There are various types of financial services. Among them the most important is insurance. The
insurance financial protection to the consumers.
1) Intangibility :
The financial services are intangible in nature. The companies need to build goodwill and confidence in
the clients for producing better and efficient financial services. The quality and innovations plays an
important role for building reliability among the customers.
2) Customer Orientation :
The financial institution selling financial services needs to study the demand of the customers. By the
help of various studies, the financial institutions makes different strategies relating to the costs, liquidity
and maturity consideration of the financial products. Hence, financial services are customer-oriented.
3) Inseparability :
The financial institutions and its customers cannot be separated from each other while producing and
supplying of financial services as both the functions of financial service is done at the same time.
4) Perishability :
Financial services cannot be stored as they need to be created and delivered to the target customers as
per their requirements. So, it is important for financial institutions to assure that there is match of
demand and supply of financial services.
5) Dynamism :
The financial service should be dynamic so that they can be changed according to the socio-economics
changes in the economy like disposable income, standard of living, level of education, etc. The financial
services should be efficient so that the new services can be made by studying the future wants of the
marker.
7) Act as Link :
The financial services bridge the gap between investors and borrowers. They give profit bearing
investment to the investors by which they can also minimize the risk. The investors have the options of
high risk and high profits, low risk and low profit or get a regular income on acceptable risk. The
borrowers are also given many financial services for fulfilling the financial needs by lowering the cost of
funds and also making the repayments according to the income pattern.
8) Distribution of Risks :
The financial services distribute the funds in the profitable manner so that the investors can diversify
their risk in different financial services for getting maximum rate of return. The various experts in the
market help the investors for proper selection of the portfolio for getting maximum return.
Traditional activities are classified into fund based activities and non-fund based activities.
These are also known as assets based financial services and fee based financial services respectively.
Fund/Asset Based Financial Services
In this, the financial services are used for making assets or are backed by assets in which the funds are
changed to assets which are known as asset based financial services. It consists of the following :
1) Lease Financing :
A lease is known as the agreement between two parties known as lessor and lessee. The lessor is the
owner of the asset and lessee is the user of the asset. In this agreement, there is transfer of asset from
lessor to lesser for certain time period, in return the lessor receives the regular rent. As the lease period
gets over, the asset is returned back to lessor until there is renewal of the contract.
2) Hire Purchase :
The hire purchase refers to the hiring of an asset for certain time period and when the time period gets
over, there is purchase of same asset. At the time of sharing of asset, the person hiring the asset gets
the ownership and is allowed in use it. It is being used for financing of capital goods like industrial
finance, financing of consumer goods and for selling consumer good on hire purchase as it is a legal
advice.
3) Factoring :
Factoring is done when the company requires immediate money. It is done by selling the account
receivable like invoices to a third party known as factor at certain discount for immediate cash. This
cash is required for continuous working of the business.
4) Forfeiting :
Forfeiting is the way of financing of receivable related to international trade. It represents to the
purchase done by bank and financial institutions of trade bills/promissory notes instead of recourse to
the seller. The purchase is done by discounting the documents including the overall risk of non-payment
in collection. The various problems related to collection are accountability of the purchaser who pays
cash to seller after discounting the bills and notes.
5) Mutual Fund :
Mutual fund is the type of investment in which the pool of funds is sourced from various investors for
investing in various securities like stocks, bonds, money market instruments and similar assets. It is
managed by the money managers who invest the fund capital and tries to get capital gains and income
for the investors of the fund. The portfolio of mutual fund is organized and is according to the investment
objective given in the prospectus.
8) Bill Discounting :
The bill discounting or a bill of exchange is known as the short-term, negotiable and can easily
liquidates money market instrument. It is used for financing a transaction in goods which is trade related
instrument.
9) Housing Finance :
The housing finance refers to the collection of all the financial arrangements which are offered by the
Housing Finance Companies (HFCs) for fulfilling the need of housing.
The fee based financial does not provide instant fund but instead it allows for the creation of funds by
the fee charged service. It consists of the following :
1) Merchant Banking :
The merchant banker can be individual or institutions like an underwriter or agent for the companies and
municipalities allocating securities. They are also involved in broker or dealer functions, maintain the
market for previously issued securities and also gives suggestion to the investors on the advisory
services. It plays important part in mergers and acquisitions, private equity placements and corporate
restructuring.
2) Credit Rating :
The credit rating is the process in which the symbol is assigned to the instrument for some special work
which is referred to as benchmark of present knowledge on related capacity on the issuer to service its
debt obligation on particular time. The symbols used in credit rating are basically alphabetical or
alphanumeric. The comparison of different instruments is easy by the help of credit rating. The basic
objective of credit rating is to inform the investors about the relative ranking of the default-loss
probability for required fixed income investment in comparison to other rated instruments.
3) Stock Broking :
The stock broking refers to the method of bringing together the buyers and sellers of stock at the stock
exchange. It is the function of financial service intermediary. It is done by brokers, both main brokers
and sub brokers who are allowed by the SEBI. The stock broker can be individual broker, a firm of
brokers or a corporatized broker.
4) Securitization :
The change of present or future cash inflow of an individual into trade-able security which can be sold in
the market is known as securitization. These cash inflows can be from financial assets like mortgage
loans, automobile loans, trade receivables, credit card receivables, fare collections will be security
according to which borrowing can be raised. Though an individual can take the assistance of
securitization instruments for efficient economic growth.
6) Bank Guarantees :
The guarantee is the contract between the issuing bank and the client in which the bank attempt to take
the claims presented by the client on the customer on behalf of which the bank had guarantee. The
payment of default can be taken from the bank by the client in case the customers do not fill the
obligation. The bank is only liable for the amount declared in the contract if the amount of default is
more than the bank will have to give the whole amount.
Modern Activities
The financial intermediaries also have other services besides the traditional services. These are of non
fund based activity. These are classified under New Financial products and services. The different
services are as follows :
1. It provides various project advisory services starting from the preparation of the project report
until raising of funds along with the various government approvals.
2. The planning and implementing the process involved in for merger and acquisition.
3. It assists the corporate customers in capital restructuring.
4. It acts s the trustees to the debenture holders.
5. It helps in achieving the better outcome by giving required changes in the management
structure and management style.
6. It help helps in finding the better joint venture partners and also making the joint venture
agreements which directly help in structuring the financial collaborations and joint ventures.
7. It also helps the sick companies by rehabilitating and restructuring the proper plans in the
execution of the scheme.
8. It helps in reducing risk by the help of exchange rate risk, interest rate risk, economic risk and
political risk by using swaps and other derivative products.
9. It It helps in controlling the portfolio of large public sector company.
10. It is involved in risk management service like insurance services, buy-back options etc.
11. It also gives suggestions to clients on the way of choosing the better source of funds by taking
up the various funds, cost, lending time, etc.
12. It also helps the client in lowering the debt cost and also for selecting the better optimum debt
equity ratio.
13. It also helps the companies which are related in credit rating and want to go public by the issue
of debt instruments.
14. It takes the various services associated to the capital market like :
Clearing services
Registration and transfers
Sate custody of securities
Collection of income on securities
2) Contribution in GDP :
The financial service sector has the largest earning which consists of various type of business like
merchant banks, credit card companies, stock brokerages and insurance companies. It is largest in the
world. The financial services contribute a larger part of GDP.
3) Promotion of Liquidity :
The basic feature of the financial service is to use the money and monetary assets for producing the
goods and services so for this process there the requirement of regular flow of money. The money and
monetary assets are referred to as the liquidity in finance. While liquidity can also be known as the
money and other assets which can be changed into cash and reduce the risk of loss.
4) Generate Employment :
The financial service also helps in generating employment in the country as it is in the growth stage. It is
helpful for the developing country like India. It also helps in expanding the financial market. It helps in
increasing the FDI flow in the country which is required for the growth of the country.
The growth rate of financial service is very fast but they also face some issues and problems. These
financial services face various challenges for accomplishing the financial demand of the economy. The
various disadvantages of financial services are as follows :
3) Lack of Transparency :
As the financial system is expanding in various forms both national and international wise but do you the
lack of transparency in keeping the accounts the growth of financial system is very slow.
4) Lack of Specialization :
There is lack of specialization in India as each financial intermediary trade in different financial service
without having knowledge in one or two area While in other countries the financial intermediaries work
only in those area in which they are specialized.
Deregulation: The government eased regulations on interest rates, allowing banks to set their own
rates.
Foreign Direct Investment (FDI): India opened its doors to foreign investment, attracting capital from
around the world.
Private Sector Banks: New private sector banks like ICICI Bank and HDFC Bank emerged, adding
competition to the sector.
Stock Market Reforms: The stock market underwent reforms to make it more transparent and efficient.
The Rise of Fintech
The 21st century witnessed the rise of financial technology (fintech) companies, offering innovative
digital solutions. Online banking, mobile wallets, peer-to-peer lending platforms, and robo-advisors have
become integral to the financial services landscape.
The Role of Regulatory Bodies
Regulatory bodies like the Securities and Exchange Board of India (SEBI), the Insurance Regulatory
and Development Authority (IRDAI), and the Pension Fund Regulatory and Development Authority
(PFRDA) have been established to oversee and regulate various segments of the financial services
sector.
Financial Inclusion Efforts
In recent years, India has made significant strides in financial inclusion. Initiatives like the Pradhan
Mantri Jan Dhan Yojana (PMJDY) have aimed to bring unbanked and underbanked populations into the
formal financial system.
The Digital Revolution
The digital revolution has transformed the delivery of financial services in India. The introduction of the
Unified Payments Interface (UPI) and mobile banking apps has made transactions quicker and more
accessible to a broader audience.
Conclusion
The financial services sector in India has undergone significant transformation over time, evolving from
traditional banking practices to modern, technology-driven financial solutions. The industry plays a
critical role in economic growth by facilitating capital mobilization, supporting investment opportunities,
and bridging the gap between investors and borrowers.
With the expansion of financial markets, regulatory bodies like SEBI, RBI, and IRDAI ensure proper
oversight, fostering transparency and efficiency. Financial services contribute to GDP growth,
employment generation, foreign direct investment (FDI), and financial inclusion through schemes like
the Pradhan Mantri Jan Dhan Yojana (PMJDY).
The rise of fintech has further revolutionized the sector, with digital payments, online banking, and
innovative investment platforms reshaping financial transactions. However, challenges such as lack of
financial literacy, limited access to banking in rural areas, and inefficient risk management still persist.
Overall, India's financial services sector continues to expand, modernize, and adapt to global trends,
ensuring economic stability and inclusive financial growth for all sections of society.
Regulatory Framework of Financial Services
Usually, the regulatory framework has the objective of establishing the efficient and effective financial
institutions and also assists in maintaining the stability of the transmission method and also
safeguarding the consumers of the financial services. The regulatory framework of financial services in
India is shown below :
i) New Branch :
It gives permissions for establishing new bank or new branch.
ii) Capital :
It suggests the minimum capital, reserves and need of profit and reserves, dispersion of dividends, the
amount requirement for minimum cash reserve and other liquid assets.
iii) Inspection :
The proper monitoring and maintenance on the functioning of the banks.
iv) Appointment :
The various appointments of Chairman and Chief Executive Officer of private banks and nominating
members to the Board of Directors done.
v) Monetary Policy :
The planning and implementation of monetary and credit policy for effective regulation of credit flows.
Maintenance of certain amount by t deciding Cash Reserve Ratio (CRR) and Statutory Liquidity Ratio
(SLR). The various treasury operations are done by the regular issue of bonds and repos.
i) Orderly Growth :
The regulation and promotion of the insurance business leads to the orderly growth.
iv) Professionalization :
The professional organization related to the insurance business should be controlled and promoted.
v) Information :
The various information of the inspection, inquiries and investigation including audit of the insurers,
insurance intermediaries and other organizations related to the insurance business can be called by the
governing body.
Regulatory frameworks in India play a crucial role in ensuring financial stability, protecting consumer
interests, and fostering economic growth. Various regulatory bodies, such as the Reserve Bank of
India (RBI), Securities and Exchange Board of India (SEBI), and Insurance Regulatory and
Development Authority of India (IRDAI), oversee different segments of the financial system. Below is
a detailed analysis of how regulations impact banking, insurance, and investment services in India:
The Basel III norms regulate capital adequacy, stress testing, and market liquidity risks for
Indian banks, ensuring financial stability.
RBI monitors Non-Performing Assets (NPAs) and enforces stringent provisioning
requirements to prevent banking crises.
Know Your Customer (KYC) & Anti-Money Laundering (AML) guidelines ensure banks verify
customer identities and prevent financial fraud.
Ombudsman Schemes help consumers resolve grievances efficiently.
RBI controls repo rates, CRR (Cash Reserve Ratio), and SLR (Statutory Liquidity Ratio) to
manage inflation, liquidity, and economic growth.
Priority Sector Lending (PSL) mandates ensure banks provide credit to sectors like
agriculture, MSMEs, and housing.
Regulations under Payment and Settlement Systems Act, 2007 enable digital payments, UPI,
and fintech innovations in banking.
RBI's Data Localization Policy mandates banks to store payment data within India for
security.
Standardization of insurance products (e.g., health, motor, and life insurance) ensures
transparency.
Grievance Redressal Mechanisms like the Insurance Ombudsman resolve consumer
disputes.
Minimum solvency margin (1.5x liabilities) ensures insurance companies remain financially
sound.
Foreign Direct Investment (FDI) limits:
o Raised to 74% in private insurance firms (from 49%) to attract global investment.
Government-driven schemes like Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY) and
Ayushman Bharat improve insurance penetration.
Microinsurance regulations encourage coverage for low-income groups.
IRDAI promotes paperless insurance and e-KYC for faster claim processing.
The rise of Usage-Based Insurance (UBI) and AI-driven underwriting is reshaping the sector.
Strict corporate governance norms (e.g., SEBI’s LODR regulations) ensure transparency in
listed companies.
SEBI’s role in IPOs & Mutual Funds:
SEBI regulates Foreign Portfolio Investments (FPIs) to balance inflow control and ease of
investment.
Ease of trading & transparency:
Regulations in banking, insurance, and investment services in India play a pivotal role
in ensuring financial stability, investor confidence, and economic growth. While RBI
safeguards the banking sector, IRDAI protects policyholders, and SEBI regulates
capital markets, all three contribute to financial security and inclusion. However,
continuous reforms are necessary to balance growth with risk management,
especially in the fintech-driven digital age.
🔹 Capital Raising & IPO Management – Assist companies in issuing stocks and
bonds via Initial Public Offerings (IPOs), rights issues, and private placements.
🔹 Mergers & Acquisitions (M&A) Advisory – Offer expert guidance on mergers,
acquisitions, takeovers, and corporate restructuring.
🔹 Underwriting Services – Guarantee the purchase of shares or securities issued by
companies, reducing the risk for issuers.
🔹 Project Financing & Syndication – Arrange funding for large projects through
debt and equity financing.
🔹 Corporate Advisory Services – Provide financial restructuring advice, risk
management, and capital structuring strategies.
🔹 Venture Capital & Private Equity Advisory – Help businesses secure funding
from venture capitalists and private equity firms.
Example: ICICI Securities, SBI Capital Markets, and Kotak Mahindra Capital are
leading merchant banks in India.
Apart from merchant banks, several other financial intermediaries play vital roles in
financial markets.
🔹 Accept deposits and provide loans and credit facilities to individuals and
businesses.
🔹 Offer payment and settlement services like issuing checks, online banking, and
fund transfers.
🔹 Provide trade finance services, such as letters of credit and bank guarantees.
🔹 Example: State Bank of India (SBI), HDFC Bank, Punjab National Bank (PNB).
🔹 Pool funds from investors to invest in diversified equity, debt, and hybrid
instruments.
🔹 Offer professional fund management services to retail and institutional investors.
🔹 Example: HDFC Mutual Fund, SBI Mutual Fund, ICICI Prudential Mutual Fund.
🔹 Provide loans and credit services, similar to banks but without a banking license.
🔹 Offer vehicle loans, housing finance, microfinance, and leasing services.
🔹 Example: Bajaj Finance, Mahindra & Mahindra Financial Services.
Other Financial
Feature Merchant Banking
Intermediaries
Corporate financial Lending, deposit-taking,
Primary
advisory, IPOs, M&A stock trading, investment
Function
deals, venture capital management
Large corporations,
Target Individuals, businesses,
startups, institutional
Clients retail investors
investors
Deposit & Does not accept deposits
Banks & NBFCs accept
Lending or provide direct lending
deposits and provide loans
RBI (Banks & NBFCs), SEBI
Regulatory SEBI (Securities and
(Stockbrokers & Mutual
Authority Exchange Board of India)
Funds), IRDAI (Insurance)
Lower risk (banks, mutual
Risk & High risk due to capital
funds) but varies by
Return market exposure
intermediary
Key Advisory fees, Interest income, trading
Revenue underwriting commissions, fund
Source commissions management fees
4. Conclusion
Financial
Advantages Disadvantages
Intermediary
✅ Capital Raising
❌ High-Risk Exposure –
Support – Helps
Involves significant risk
Merchant companies raise funds
due to market fluctuations
Banking through IPOs, rights
and investment
issues, and private
uncertainties.
placements.
✅ Expert Advisory
❌ Not for Retail
Services – Provides
Customers – Primarily
financial restructuring,
caters to corporate clients,
mergers & acquisitions
limiting services for
(M&A), and venture
individuals.
capital advisory.
✅ Underwriting ❌ High Fees – Charges
Services – Reduces risk high advisory and
for businesses by underwriting fees, making
guaranteeing stock sales it expensive for small
in IPOs. businesses.
✅ Customized Financial
❌ Regulatory
Solutions – Offers
Compliance – Highly
tailored strategies for
regulated by SEBI,
corporate growth, debt
requiring strict adherence
structuring, and
to financial laws.
investment planning.
✅ Deposit Safety & ❌ Limited Investment
Loans – Accepts public Services – Does not offer
Commercial
deposits and provides extensive corporate
Banks
loans for individuals and advisory or investment
businesses. banking functions.
✅ Liquidity & Payment ❌ Strict Lending Policies
Services – Provides easy – Loans require high
Financial
Advantages Disadvantages
Intermediary
creditworthiness and
access to funds through
collateral, making
ATMs, online banking,
borrowing difficult for
and credit facilities.
some.
❌ Lower Interest on
✅ Government-Backed
Deposits – Fixed deposits
Stability – Regulated by
and savings accounts offer
RBI, ensuring financial
lower returns compared to
system stability.
investment options.
✅ Institutional
❌ High Entry Barriers –
Investment Support –
Not accessible to retail
Investment Helps large businesses
investors due to high
Banks with acquisitions,
minimum investment
restructuring, and
requirements.
institutional trading.
✅ Capital Market ❌ Complex Transactions
Expertise – Specializes – Deals involve high
in large-scale financial complexity and require
transactions and risk extensive legal and
management. regulatory approvals.
✅ Stock Market Access ❌ Market Volatility Risk
Stockbrokers
– Facilitates trading of – Investors may face
& Brokerage
stocks, bonds, and losses due to stock market
Firms
derivatives for investors. fluctuations.
✅ Investment Advisory – ❌ Brokerage Fees &
Offers research insights Commissions – Traders
and guidance on must pay brokerage fees,
securities selection. which reduce net returns.
✅ Diversified ❌ Expense Ratios &
Investment – Reduces Management Fees –
Mutual
risk by pooling funds and Investors must pay annual
Funds
investing in multiple fees, which can lower
securities. returns.
✅ Professional Fund
❌ No Guaranteed
Management –
Returns – Market-based
Managed by experts who
investment, subject to
analyze and select the
fluctuations.
best assets.
✅ Variety of Options – ❌ Lock-In Periods –
Investors can choose Some mutual funds (e.g.,
between equity, debt, ELSS) require a minimum
and hybrid funds. holding period.
Non-Banking ✅ Flexible Loan ❌ Higher Interest Rates
Financial Products – Offers vehicle – Compared to banks,
Companies loans, housing finance, NBFCs often charge
(NBFCs) and microloans with higher interest on loans.
Financial
Advantages Disadvantages
Intermediary
simpler processes.
✅ Less Stringent ❌ Lack of Deposit
Regulations – More Insurance – Deposits are
flexible lending norms not insured by RBI like
than commercial banks. bank deposits.
✅ Caters to ❌ Liquidity Issues –
Underserved Segments Some NBFCs face liquidity
– Serves customers who crises due to over-lending
may not qualify for bank and poor financial
loans. management.
The financial services sector is a broad industry that facilitates financial transactions,
investments, and economic growth. It consists of various financial institutions and
services that work together to support individuals, businesses, and governments.
🔹 Commercial Banks – Provide deposit and lending services, fund transfers, and
payment processing.
🔹 Investment Banks – Specialize in capital raising, mergers & acquisitions, and
institutional trading.
🔹 Non-Banking Financial Companies (NBFCs) – Offer loans, asset financing, and
microfinance but do not hold banking licenses.
🔹 Fintech & Digital Payments – Enable online transactions via UPI, mobile wallets,
and e-commerce platforms.
🔹 Credit & Debit Card Services – Provide financial flexibility to individuals and
businesses.
Conclusion
Financial services are crucial for economic growth, employment generation, capital
formation, and financial inclusion. Below are examples illustrating how different
financial services contribute to economic development.
1. Banking Services – Enabling
Economic Growth
Example: Pradhan Mantri Jan Dhan Yojana (PMJDY) –
Financial Inclusion
The Indian government launched PMJDY in 2014 to provide bank accounts for unbanked
individuals, especially in rural areas.
Over 50 crore bank accounts were opened, giving millions access to credit, savings, and
insurance.
This has boosted savings rates and access to credit, promoting entrepreneurship and
economic stability.
Conclusion
The financial services sector is interconnected and plays a pivotal role in economic
development. Banks provide credit, insurance mitigates risks, capital markets
fund industrial expansion, and fintech drives financial inclusion. Together, these
services fuel GDP growth, create employment, and foster economic resilience and
prosperity. 🚀