SAN JOSE COMMUNITY COLLEGE
COMPANY AND MARKET ANALYSIS with
COMPANY PORTFOLIO
(Final Project)
Prepared by: Julliane Mortos
Ma.Katrina Cassandra Rosales
Mark John Abulencia
Augusto Marie Cerafica
Jericho Diaz
BSBA FM 3-K
TABLE OF CONTENT
1.0 INTRODUCTION
Page 1
2.0 MISSION, VISSION AND OBJECTIVES
Page 2-3
3.0 ORGANIZATIONAL CHART
Page
4.0 LOCATION AND CONTACT
Page
5.0 PRODUCTS AND SERVICES
Page
6.0 NEWS AND ACHIEVEMENTS
Page
7.0 COLLABORATIONS AND PARTNERS
Page
8.0 CONCLUSION
Page
INTRODUCTION
Samsung is a global leader in technology, opening new possibilities for people
everywhere.Samsung, South Korean company that is one of the world’s largest
producers of electronic devices. Through relentless innovation and discovery, they are
transforming the worlds of TVs, smartphones, wearable devices, tablets, digital
appliances, network systems, medical devices, semiconductors, and LED solutions.
Samsung is also leading in the Internet of Things space through, among others, our
Smart Home and Digital Health initiatives.
Samsung was founded as a grocery trading store on March 1, 1938, by Lee Byung-
Chull. He started his business in Taegu, Korea, trading noodles and other goods
produced in and around the city and exporting them to China and its provinces. Since
being established in 1969, Samsung has grown into one of the world’s leading
technology companies, and become recognized as one of the top 10 global brands.
Samsung is committed to complying with local laws and regulations as well as applying
a strict global code of conduct to all employees. It believes that ethical management is
not only a tool for responding to the rapid changes in the global business environment,
but also a vehicle for building trust with its various stakeholders including customers,
shareholders, employees, business partners and local communities. With an aim to
become one of the most ethical companies In the world, Samsung continues to train its
employees and operate monitoring systems, while practicing fair and transparent
corporate management.
MISSION its talent and technology to creating superior products and services that contribute to a better global society
“To devote its talent and technology to creating superior products and services that
contributes to a better global society”.
VISION
"To inspire the world with our innovative technologies, products, and design that enrich
people’s lives and contribute to social prosperity by creating a new future.”
OBJECTIVES
Samsung's main objective in the smartphone market is to maintain its position as a
leading global player by offering a diverse range of devices that cater to various
consumer needs and preferences. Key components of this objective include:
Innovation: Continuously developing and integrating advanced technologies, such as
improved camera systems, foldable screens, and AI features, to enhance user
experience.
Market Penetration: Expanding its market share across different regions by providing a
wide array of smartphones, from budget-friendly models to high-end flagship devices.
Brand Loyalty: Building and maintaining a strong brand identity through effective
marketing strategies and customer engagement, fostering loyalty among existing users.
Ecosystem Integration: Creating a cohesive ecosystem of devices and services (like
wearables, tablets, and smart home products) that work seamlessly together,
encouraging consumers to stay within the Samsung brand.
Sustainability: Increasing focus on sustainable practices and environmentally friendly
products, responding to growing consumer demand for responsible manufacturing and
recycling initiatives.
By balancing these objectives, Samsung aims to strengthen its competitive edge and
ensure long-term success in the dynamic smartphone market.
