Cir-March Mania - Sales Promotion Program For Agent

The document outlines the 'March Mania' Sales Promotion Program for Agents, running from March 1 to March 31, 2025, requiring agents to sell at least 3 policies and generate a non-single premium of Rs. 9,000 to qualify. Agents can earn cash awards based on their performance, with a maximum award of Rs. 1 Crore per agent, and must adhere to specific conditions to qualify. The Zonal Manager is responsible for overseeing the campaign and finalizing results, with the Executive Director holding the authority to modify rules as necessary.

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Cir-March Mania - Sales Promotion Program For Agent

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rpmishra112

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Central Office, Marketing Department:

3rd Floor, Yogakshema Building, West Wing, Jeevan Bima Marg, Nariman Point, Mumbai 400 021.

Ref: Mktg./Oprns./Comp/2024-25 Date: 28.02.2025

All Zonal Managers, Regional Managers (Mktg.)

Sr./ Divisional Managers & Branch In-charges

Re: “March Mania” – Sales Promotion Program for Agents

We are pleased to float the captioned Sales Promotion Program for Agents. The details are as
follows:

Campaign Period: 01.03.2025 to 31.03.2025

Basic Qualifying Condition: To qualify in the campaign, an Agent should meet

the following criteria during the campaign period.

a) 3 Policies
b) Non Single Premium of Rs. 9,000/- (Nine Thousand only)

Performance Parameters & Awards :

Category Performance Parameters Cash Award
A Non-Single Premium introduced & completed during the campaign period 4% of total NSP
B Single Premium introduced & completed during the campaign period 1% of total SP

An Agent can qualify for Cash Award in both categories A & B separately.
Special Attractions:

A Certificate of Appreciation shall be issued by the Central Office for the qualified Agents.

Moreover, the cash award earned during the period will be taken into consideration for
calculating the following :-

a) Eligibility criteria for entry as well as continuation of various Club Membership for the
Membership Year 2024-25.
b) Training and Mentorship Allowance of CLIAs.
c) Productivity Incentives for LICAs

Maximum Cash Award under this campaign is capped at Rs. 1 Crore per Agent.

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No campaign/s shall be floated by any other office/s of the Corporation during 01.03.2025 to
31.03.2025 which will be subject to Audit. Please note that all offices shall promote “March
Mania” – Sales Promotion program only.

For the purpose of this Campaign, an Agent means a person who is appointed as an Agent under Life
Insurance Corporation of India (Agents) Regulations, 2017 & holding a valid Appointment Letter. Such
Agents of all Marketing Channels are eligible for award under this Campaign.

Additional Conditions:

1. Credit for New Business will be given in those cases where proposal is introduced and completed
during the Campaign period as well as in those cases where proposal is “introduced with full
premium” as proposal deposit in the Branch during Campaign period and the same is completed and
included in the New Business figures of FY 2024-25.

2. Care should be taken to exclude New Business where cheques are dishonoured or proposals/policies
are cancelled.

3. For the purpose of this campaign, New Business procured under P & GS will not be taken into
account.

4. New Business completed under LIC’s Micro Bachat (Plan No.751) will be allowed under this
campaign.

5. An Agent would be disqualified if:

a. Any action is taken against him/her under Life Insurance Corporation of India (Agents) Regulation
2017;
OR
b. Acts in a manner prejudicial to good conduct or prejudicial to the interests of the Corporation.

The Zonal Manager shall be the Competent Authority to take decision in respect of cases falling under
(a) and/or (b) above, depending on the merit of the case.

Zonal Manager is the Competent Authority to finalise the results and disburse the award. Approved
result should be sent to Central Office by 30th April, 2025 (Hard & Soft copy).
Executive Director (Marketing/PD) reserves the right to add, delete or modify any of the rules of the
Campaign. In case of doubts or dispute, his decision will be final and binding.

Executive Director (Marketing/PD) & CMO:

Note : - This document is the property of the Life Insurance Corporation of India and its reproduction in any form and/or transmission
and/or publication on any social medium without the express permission of Life Insurance Corporation of India will be treated as a
violation of Life Insurance Corporation of India (Staff) Regulations, 1960, as amended from time to time, and the relevant provisions of
the Information Technology Act, 2008.

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