TECHNICAL PROPOSAL

Proposal For Hiring of Communication

Firm For Video Production, Event
Management, Media & Social Media
Engagement Services

Commissioned By: The Global Alliance for Improved

Nutrition (GAIN)

Head Office: Office no. 3,4,5,6 2nd Floor, Sherbadur Building Civic
Centre Melody, Islamabad
Phone: +92 51 2603328-29 Fax: +92 2603329
Email: [email protected] Website: www.wearemcom

MCOM Proposal: Communication Firm I Nutrition International

 Part 1: Covering Letter and Declaration

The Representative of Nutrition International,

Dear Sir / Madam,

This is with reference to your RFP No. 1980-XX regarding Hiring of Media Agency / Firm for
Broadcasting Vitamin A messages through Radio Channels & a communication campaign through
social media to generate awareness on vitamin A supplementation in Pakistan on the panel of NI.
I. We have examined the information provided in your Request for Proposals (RFP) and
offer to undertake the work described in accordance with requirements as set out in the
RFP. This proposal is valid for acceptance for 6 months and we confirm that this proposal
will remain binding upon us and may be accepted by you at any time before this expiry
date.
II. We accept that any contract that may result will comprise the contract documents
issued with the RFP and be based upon the documents submitted as part of our
proposal.

III. Our proposal (Technical and Financial) has been arrived at independently and without
consultation, communication, agreement or understanding (for the purpose of
restricting competition) with any other Respondent to or recipient of this RFP from NI.

IV. All statements and responses to this RFP are true and accurate.

V. We understand the obligations regarding Disclosure as described in the RFP Guidelines

and have included any necessary declarations.

VI. We confirm that all personnel named in the proposal will be available to undertake the
services.

VII. We agree to bear all costs incurred by us in connection with the preparation and
submission of this proposal and to bear any further pre-contract costs.

VIII. I confirm that I have the authority of M. Communications Pvt limited to submit this
proposal and to clarify any details on its behalf.
Kindly acknowledge the receipt of these documents. Looking forward to a mutually beneficial
relationship in the future.

Sincerely,

Muhammad Kamran Mughal

General Manager
MCOM Proposal: Communication Firm I Nutrition International
Part 2: General and Technical Proposal

Section 1: Understanding of the Project

Background:
Vitamin A protects from night blindness and helps boost the immune system
of children, thus prevents the onset of infectious diseases like measles,
pneumonia, and diarrhea by enhancing immunity. Vitamin A deficiency is a
significant health problem amongst under 5 year’s children as the National
Nutrition Survey (NNS), 2018 revealed that 51.5% of children age 6-59
months are vitamin A deficient in Pakistan.
Nutrition International (NI) is extending technical support to the Government
of Pakistan, since 2005, to strengthen the Vitamin A supplementation (VAS)
program to reduce morbidity and mortality among children 6-59 months. This
include capacity building of District Focal Persons, programme monitoring,
and donating Vitamin A capsules to be administered twice a year during polio
National Immunization Days (NIDs). During the program implementation, it
has been identified that caregivers knowledge regarding benefits and
awareness amongst the general public on the importance of Vitamin-A need
further strengthening. According to NNS 2011, only 24% caregivers were
aware about vitamin A and its importance. Therefore, NI plans to broadcast
radio messages to generate mass awareness on the importance of vitamin A
through different radio channels and social media platforms.

Objective:
The objective of this assignment is to disseminate multiple messages on
vitamin A Supplementation in Pakistan to generate awareness about its
importance in child survival among caregivers and community members and
improve the uptake of Vitamin A supplementation in children between 6 -59
months.

Target locations:
21 districts of Baluchistan, Sindh, Punjab, KP provinces along-with GB having
low coverage of vitamin A.
Details of BCC materials provided by NI:
The audio messages and static and dynamic messages to be used in the
campaign have already been developed by Nutrition International that will be
shared with the selected vendor. Minor adjustments/editing may be required
as per the selected radio channels. The details are provided below:
Three audio messages:
1. Audio message 84 seconds full
version
2. Audio messages 52 seconds
shorter version
3. Audio message 36 seconds
shorter version

MCOM Proposal: Communication Firm I Nutrition International

Pictorial Static messages – Total 10 numbers (Urdu & English
Language)
Pictorial dynamic messages – Total 10 numbers (Urdu & English
Language)

Scope of work:
The selected agency will undertake the following tasks in consultation with
NI:

Media Plan
Develop media plan to broadcasting the audio messages on different
radio channels which have significant reach in the target locations
including but not limited to (Pakistan Radio/FM99/FM100) before &
during September/October 2023 NIDs.
However, NI will inform the agency about the exact dates & months of
NIDs.

The media plan should include the broadcasting of audio messages on

VAS for 36, 52 &84 seconds separately, every day for specific
number of days i.e, 7 days per campaign (4 days before campaign and
3 days during campaign) mentioning the per day frequency dates and
exact time slots, geographical reach, and a budget so that NI can
choose the best option. The duration of the messages to be
adjusted/edited as per the recommendations and criteria of radio
channels.

Agency will negotiate, get rates, slot etc. and sign contract with the
selected radio channel(s) including but not limited to (Pakistan
Radio/FM99/FM100) as approved by NI to broadcast the radio
messages in accordance with the approved media plan and the budget

Broadcasting through selected Radio Channels

The agency will broadcast the recorded messages on radio channels as
in September/October 2023 NIDs as per the approved media plan by NI.
However, NI will inform the agency about the exact dates & months of
NIDs.
Broadcast of messages will be done in 21 low coverage vitamin A
districts as the following.

MCOM Proposal: Communication Firm I Nutrition International

MCOM Proposal: Communication Firm I Nutrition International
Annexure A: List of target districts for Radio Campaign
1 AJK NEELUM
2 BALOCHISTAN CHAMAN
3 BALOCHISTAN QUETTA
4 BALOCHISTAN GWADUR
5 BALOCHISTAN JAFARABAD
6 GBALTISTAN GILGIT
7 GBALTISTAN HUNZA
8 GBALTISTAN NAGAR
9 KP WAZIR-S
10 KP ORAKZAI
11 KP PESHAWAR
12 PUNJAB MUZFARGARH
13 PUNJAB BAHAWALPUR
14 SINDH KHIEAST
15 SINDH KHIKEAMARI
16 SINDH KHISOUTH
17 SINDH KHIWEST
18 SINDH KAMBAR
19 SINDH LARKANA
20 SINDH MATIARI
21 SINDH SBENAZIRABAD

4,3 Dissemination through social media

Plan to disseminate above NI audio messages and static and dynamic

messages through social media like Facebook, WhatsApp, Twitter,
Instagram, LinkedIn etc. or any other virtual platforms that is popular in
these low coverage districts for 2 weeks (one week before the
campaign and one week during and after the campaign for
September/October 2023 NIDs

Use existing social media handles through which the agency will
disseminate these messages as per the approved plans.

Vitamin A Audio messages along with other messages in the form of

static and dynamic posts will be shared with the agency by NI for
further extending their reach through social media platforms.

MCOM Proposal: Communication Firm I Nutrition International

Section 2: Technical Response
Hiring of Media Agency/Firm for Broadcasting Vitamin A messages through Radio
Channels & a communication campaign through social media to generate awareness on
Vitamin A Supplementation in Pakistan

Background

Vitamin A plays a crucial role in the overall health and well-being of children, particularly in
preventing infectious diseases and promoting optimal growth and development. It protects
against night blindness and boosts the immune system, reducing the risk of illnesses such as
measles, pneumonia, and diarrhea by enhancing immunity. However, vitamin A deficiency
remains a significant health problem among children under 5 years old in Pakistan.

According to the National Nutrition Survey (NNS) conducted in 2018, a staggering 51.5% of
children aged 6-59 months in Pakistan are vitamin A deficient. This alarming prevalence of
deficiency underscores the urgent need to address this issue and improve the health
outcomes of children across the country.

Recognizing the importance of addressing vitamin A deficiency, Nutrition International (NI)

has been providing technical support to the Government of Pakistan since 2005 to
strengthen the Vitamin A Supplementation (VAS) program. The aim of this program is to
reduce morbidity and mortality among children aged 6-59 months. NI's support
encompasses various aspects, including capacity building of District Focal Persons, program
monitoring, and the provision of Vitamin A capsules to be administered twice a year during
the polio National Immunization Days (NIDs).

However, during the implementation of the VAS program, it has become evident that there
is a crucial gap in caregiver knowledge and awareness regarding the benefits of vitamin A
supplementation. The National Nutrition Survey conducted in 2011 revealed that only 24%
of caregivers were aware of vitamin A and its importance. This lack of awareness hampers
the effective uptake of the VAS program, limiting its potential impact on reducing morbidity
and mortality among children.

To address this issue and maximize the reach and impact of the VAS program, NI plans to
broadcast radio messages through different radio channels and utilize social media
platforms to generate mass awareness on the importance of vitamin A. By disseminating key
messages about the benefits of vitamin A supplementation, NI aims to improve caregiver
knowledge, enhance community awareness, and encourage the uptake of vitamin A
capsules among children aged 6-59 months.

The radio messages will serve as a powerful tool to reach a wide audience, leveraging the
popularity and accessibility of radio channels in Pakistan. Additionally, social media
platforms such as Facebook, WhatsApp, Twitter, Instagram, LinkedIn, and YouTube will be
utilized to extend the campaign's reach and engage with the target audience effectively.

MCOM Proposal: Communication Firm I Nutrition International

By creating awareness about the importance of vitamin A supplementation, NI aims to
empower caregivers and the general public with knowledge that can protect children from
preventable diseases, reduce morbidity and mortality rates, and contribute to their overall
health and well-being.

We propose the following qualifications to further strengthen the project:

1. Extensive Experience

Our agency has extensive experience in conducting media campaigns and social media
outreach in the health sector, particularly in the context of child nutrition and public
health. We have successfully executed similar projects, which have resulted in increased
awareness and improved uptake of interventions. Our experience enables us to design
effective communication strategies and deliver impactful messages to the target
audience.

2. Expertise in Broadcasting and social media

Our team comprises media experts, communication specialists, and social media
strategists who possess in-depth knowledge of the broadcasting industry and digital
platforms. We have a proven track record of effectively disseminating messages to
target audiences through various media channels. Additionally, our expertise in social
media allows us to craft engaging content, employ targeted advertising, and analyze
campaign performance for optimal results.

3. Local Knowledge and Presence

We have a strong local presence in the target locations mentioned in the TOR. Our
understanding of the local context, including cultural nuances and communication
preferences, allows us to develop tailored strategies for effective message delivery. We
are familiar with the specific challenges and opportunities associated with the target
locations, and our localized approach ensures that our communication efforts resonate
with the intended audience.

By bringing our extensive experience, expertise in broadcasting and social media, and local
knowledge to this project, we believe that we can effectively contribute to the objectives
outlined in the TOR. Our qualifications not only align with the requirements of the project
but also position us as a reliable partner for Nutrition International. We are confident that
our understanding of the TOR, coupled with our proposed qualifications, will enhance the
overall value and impact of the project.

We are providing a concise description of our proposed methodology, tools, and approach
to deliver the TOR. We also present an implementation plan in the form of a work
breakdown analysis, outlining activities, deliverables, milestone dates, and dependencies.

MCOM Proposal: Communication Firm I Nutrition International

Objectives

The objective of the project is to disseminate multiple messages on Vitamin A

Supplementation (VAS) in Pakistan with the aim of achieving the following outcomes:

1. Generate Awareness

The primary objective is to create widespread awareness about the importance of

Vitamin A Supplementation in child survival among caregivers and community members.
By disseminating targeted messages through various communication channels, including
radio and social media, we aim to educate caregivers about the benefits of vitamin A
and its role in preventing night blindness and enhancing the immune system. This
awareness campaign will emphasize the significance of Vitamin A Supplementation in
reducing the risk of infectious diseases such as measles, pneumonia, and diarrhea
among children aged 6-59 months.

2. Improve Uptake of Vitamin A Supplementation

Another key objective is to improve the uptake of Vitamin A supplementation among

the target population. By increasing awareness and understanding of the benefits of
vitamin A, we aim to encourage caregivers to actively participate in the VAS program
and ensure that children aged 6-59 months receive the recommended Vitamin A
capsules. Through effective communication and engagement strategies, we will work
towards influencing behavioural change and fostering a culture of regular Vitamin A
supplementation among caregivers.

By achieving these objectives, we aim to contribute to the reduction of morbidity and

mortality rates among children in Pakistan. The dissemination of key messages about the
importance of Vitamin A Supplementation will empower caregivers with knowledge,
enabling them to make informed decisions about their children's health and take
appropriate actions to prevent vitamin A deficiency-related health issues.

Through our comprehensive media campaign, we will leverage the power of radio channels
and social media platforms to reach a wide audience and create a positive impact. By raising
awareness and promoting behaviour change, we aspire to improve the overall health
outcomes of children aged 6-59 months and ultimately enhance child survival rates in
Pakistan.

MCOM Proposal: Communication Firm I Nutrition International

Target Locations and Audiences

Our project aims to reach and engage specific target locations in Pakistan to generate
awareness about Vitamin A Supplementation (VAS) and promote behaviour change among
caregivers. The target locations include the following 21 districts across Baluchistan, Sindh,
Punjab, KP provinces, and Gilgit-Baltistan:

1. AJK Neelum
2. Baluchistan Chaman
3. Baluchistan Quetta
4. Baluchistan Gwadar
5. Baluchistan Jafarabad
6. Gbaltistan Gilgit
7. Gbaltistan Hunza
8. Gbaltistan Nagar
9. KP Wazir-S
10. KP Orakzai
11. KP Peshawar
12. Punjab Muzaffargarh
13. Punjab Bahawalpur
14. Sindh Khieast
15. Sindh Khikeamari
16. Sindh Khisouth
17. Sindh Khiwest
18. Sindh Kambar
19. Sindh Larkana
20. Sindh Matiari
21. Sindh Sbenazirabad

In each of these districts, our awareness campaign will target specific audiences, including:

1. Caregivers

Our primary audience comprises caregivers, including parents, grandparents, and

guardians responsible for the health and well-being of children aged 6-59 months. These
individuals play a critical role in making decisions regarding the health and nutrition of
children and will be the primary recipients of our messages.

2. Community Members

We will also engage community members, including local leaders, community health
workers, and other influential individuals who can act as advocates for the VAS program.
These individuals have a direct impact on community dynamics and can support the
dissemination of information and encourage the uptake of Vitamin A supplementation.

MCOM Proposal: Communication Firm I Nutrition International

3. General Public
Our awareness campaign will extend to the general public residing in the target
locations. By creating a broader understanding of the importance of Vitamin A
Supplementation, we aim to foster a supportive environment where the community
recognizes the significance of this intervention and actively promotes its uptake.
We will tailor our messaging and communication strategies to effectively engage and
resonate with these specific target audiences. Our messages will highlight the benefits of
Vitamin A Supplementation, emphasizing the role it plays in child survival, prevention of
night blindness, and the enhancement of the immune system to combat infectious diseases.
Through radio channels and social media platforms, we will disseminate messages in English
and Urdu languages considering the cultural nuances and preferences of the target locations
to ensure maximum impact and resonance.

By focusing on these specific target locations and engaging relevant audiences, we aim to
create a significant and sustainable impact in reducing morbidity and mortality rates among
children aged 6-59 months. Our tailored approach will empower caregivers, community
members, and the general public with knowledge, enabling them to make informed
decisions and take necessary actions to improve child health outcomes in the targeted
districts.

Strategic Approach to Social Media Implementation

To ensure effective promotion of audio messages and static and dynamic posts on social
media platforms, we have developed a comprehensive implementation strategy and media
plan. The plan encompasses various strategies and tactics to engage caregivers, community
members, and the general public in the targeted areas of Pakistan. Additionally, we have
included additional marketing platforms to further enhance the value of the proposal. The
implementation strategy and media plan are as follows:

1. Platforms Selection

We will utilize popular social media platforms including Facebook, WhatsApp, Twitter,
Instagram, LinkedIn, YouTube, and any other platforms that have significant reach in the
target locations. By leveraging the diverse user bases and functionalities of these
platforms, we can effectively reach and engage the intended audiences.

2. Duration
The campaign will run for a duration of 2 weeks, starting 1 week before the campaign
and 1 week during and after the campaign.

3. Content

MCOM Proposal: Communication Firm I Nutrition International

 The audio messages and static and dynamic messages to be used in the campaign will be
provided by the Nutrition International. Minor adjustments/editing will be done by us if
required.

4. Audience Targeting
We will employ advanced targeting techniques to reach the desired audience segments
based on demographics, interests, and location. By utilizing the extensive targeting
capabilities offered by social media platforms, we can ensure that the messages reach
caregivers, community members, and the general public in the target locations.

5. Influencer Collaboration
To amplify the reach and engagement of the campaign, we will collaborate with relevant
influencers, local organizations, and community leaders. These influencers will share the
campaign content with their followers, adding credibility and expanding the campaign's
reach among the target audience.

6. Paid Advertising

A portion of the budget will be allocated to paid advertising on social media platforms.
This will enable us to enhance the reach and visibility of the campaign by targeting
specific audience segments and optimizing ad placements. Paid advertising will
complement the organic reach of the campaign and ensure broader exposure to the
intended audience.

7. Hashtag Campaign

We will create a unique campaign hashtag to encourage audience participation and

generate awareness. The hashtag will be promoted across social media platforms,
encouraging users to share their experiences, stories, and support for Vitamin A
Supplementation. By fostering user-generated content and engagement, the campaign
will gain momentum and facilitate wider conversations.

8. Digital News Publishing

Collaborate with local digital news publishers to feature informative articles, interviews,
or editorials related to Vitamin A Supplementation. This will increase visibility and
credibility among the target audience.

9. SMS Broadcasting
Utilize SMS broadcasting services to reach caregivers and community members directly
with targeted messages and reminders about the importance of Vitamin A
Supplementation. SMS campaigns will serve as a personalized and direct communication
channel.

10. Monitoring and Response

MCOM Proposal: Communication Firm I Nutrition International

 Our dedicated team will closely monitor social media platforms for audience responses,
queries, and comments. We will respond promptly and professionally, providing
accurate information and addressing any concerns or inquiries raised by the audience.
This active engagement will foster a sense of trust and reinforce the credibility of the
campaign.

MCOM Proposal: Communication Firm I Nutrition International

11. Performance Analysis

We will regularly track and analyze engagement metrics such as likes, shares, comments,
views, reach, and demographic data. This data will provide valuable insights into the
campaign's effectiveness, audience response, and reach. We will leverage this analysis to
refine our strategies, optimize content, and ensure the ongoing success of the campaign.

Through this comprehensive implementation strategy and media plan, we are confident in
our ability to effectively promote audio messages, static and dynamic posts, and engage
caregivers, community members, and the general public in the targeted areas of Pakistan.
The combination of social media platforms, additional marketing platforms, and various
strategies will enable us to create a meaningful and lasting impact, ultimately leading to
improved awareness and increased uptake of Vitamin A Supplementation.

Social Media Plan

Duration: 2 weeks (1 week before the campaign, 1 week during and after the campaign)

Week 1: Pre-Campaign Preparation

Day 1

 Share a visually captivating static post introducing the upcoming campaign.

 Use a compelling caption to create curiosity and anticipation among the audience.

Day 2

 Introduce the campaign by sharing a teaser post with a captivating image or graphic
related to Vitamin A Supplementation.
 Use a compelling caption to create curiosity and anticipation among the audience.

Day 3

 Share the 84-second full version audio message as an audio clip, accompanied by a
visually appealing static post.
 Highlight the key message of the audio clip in the caption and provide a brief
explanation of the importance of Vitamin A Supplementation.

Day 4

 Publish a dynamic post featuring one of the pictorial dynamic messages. Emphasize
the benefits of Vitamin A Supplementation and its role in child survival.
 Encourage audience engagement by asking a question related to the message and
urging them to share their thoughts or experiences in the comments.

MCOM Proposal: Communication Firm I Nutrition International

Day 5

 Share a visually captivating static post with a shorter version (36 seconds) of the
audio message.
 Include a call-to-action in the caption, such as encouraging the audience to share the
post with their network to spread awareness.

Day 6

 Publish another dynamic post featuring a different pictorial dynamic message.

Highlight the importance of Vitamin A Supplementation in boosting the immune
system and preventing diseases.
 Use persuasive language to encourage the audience to take action and prioritize
Vitamin A Supplementation for their children.

Day 7

 Publish a dynamic post featuring a different pictorial dynamic message.

 Focus on the accessibility and effectiveness of Vitamin A Supplementation in
reducing child morbidity and mortality.

Week 2: Campaign Execution

Day 8

 Share the 52-second shorter version audio message as an audio clip, accompanied by
a visually appealing static post.
 Focus on a specific aspect of Vitamin A Supplementation, such as its role in
preventing night blindness, and explain its significance in the caption.

Day 9

 Publish a dynamic post featuring another pictorial dynamic message. Emphasize the
accessibility and effectiveness of Vitamin A Supplementation in reducing child
morbidity and mortality.
 Encourage the audience to share the post with their network to increase awareness
and encourage others to participate in the campaign.

Day 10

 Share a visually captivating static post with a different shorter version (36 seconds)
of the audio message.
 Include a call-to-action in the caption, such as urging caregivers to consult health
professionals and participate in Vitamin A Supplementation programs.

MCOM Proposal: Communication Firm I Nutrition International

Day 11

 Publish a dynamic post featuring a different pictorial dynamic message. Highlight the
importance of Vitamin A Supplementation for overall child development and growth.
 Ask the audience to share their personal stories or testimonials related to the
positive impact of Vitamin A Supplementation.

Day 12

 Share a visually captivating static post with a different shorter version (36 seconds)
of the audio message.
 Include a call-to-action in the caption, urging caregivers to prioritize Vitamin A
Supplementation for the health and well-being of their children.

Day 13

 Publish a dynamic post featuring another pictorial dynamic message.

 Encourage the audience to share their personal stories or testimonials related to the
positive impact of Vitamin A Supplementation.

Day 14

 Recap the campaign by sharing a comprehensive static post that summarizes the key
messages and highlights the importance of continued support for Vitamin A
Supplementation programs.
 Thank the audience for their participation and encourage them to stay informed and
engaged in child health initiatives.

Throughout the campaign period:

 Monitor and respond to comments, queries, and messages received on social media
promptly and professionally.
 Engage with the audience by liking, sharing, and responding to their posts to foster a
sense of community and involvement.

By following this 2 weeks’ social media calendar, we can effectively promote the audio
messages and static and dynamic posts, engage caregivers, community members, and the
general public, and generate awareness about the importance of Vitamin A
Supplementation. The strategic distribution of content, combined with active audience
engagement, will maximize the reach and impact of the campaign.

MCOM Proposal: Communication Firm I Nutrition International

Monthly Summary for Social Media Dissemination

We will submit a monthly summary that highlights the key metrics and responses received
through social media dissemination. This summary will include engagement metrics,
audience feedback, queries received, and an overview of the campaign's performance on
each platform.

Detailed Report on Social Media Dissemination

At the end of the project, we will provide a comprehensive report on the dissemination of
audio messages, static and dynamic posts on social media platforms. This report will include
detailed engagement metrics, such as likes, shares, comments, views, along with a graphical
analysis showcasing the response patterns from different districts. Furthermore, the report
will include a list of queries received and the responses provided to address audience
inquiries.

Branding and Marking

All BCC materials will be branded and marked in accordance with Nutrition International's
branding and marking regulations and protocols.

Notification of Broadcasting Time

At least one week before the campaign's airing, we will provide NI with a detailed schedule
specifying the exact broadcasting time for each selected radio channel. This schedule will
allow NI to review and provide feedback, if necessary, before the campaign commences.

Broadcast Certificates and Listenership Reports

We will acquire monthly broadcast certificates from the respective radio channels to
provide proof of execution. These certificates will include details such as the date, time, and
duration of the aired audio messages. Additionally, we will compile listenership reports to
estimate the reach and listenership of the audio messages broadcasted through selected
radio channels.

Estimated Reach and Listenership Analysis

After the campaign concludes in September/October 2023, we will provide NI with a

detailed report that includes an analysis of the estimated reach and listenership of the audio
messages broadcasted through selected radio channels. This analysis will provide insights
into the effectiveness and impact of the radio campaign.

Final Broadcast Report

Following the template provided in Annexure B, we will prepare a final broadcast report
that encompasses the entire campaign. This report will summarize the background,

MCOM Proposal: Communication Firm I Nutrition International

objectives, target audience, implementation strategy, airing plan, reach, listenership
analysis, social media campaign analysis, conclusions, recommendations, and any
supporting documents.

MCOM Proposal: Communication Firm I Nutrition International

Radio overage Range / Reach details:

Voice of Khyber Radio Network:

Largest Radio Network of KPK 95% coverage of Khyber Pakhtonkhawaan.

Stations:

1) Peshawar FM 91.6
Coverage: Peshawar City 100%, Nowshera, Khyber Agency, Mohmand Agency, Orakzia
Agency, Border Area of Afghanistan.

2) Wana FM 106
Coverage: Wana 100%, South Waziristan 100%, Miran Shah & adjacent area.

3) Mardan FM 97.4
Coverage: Mardan City 100%, Malakand, Bunair, Swabi, Noushare & adjacent area.

4) Mingora FM 100
Coverage: Mingora City 100%, Charbagh, Khawazakhela, Kurmaat Valley, Bahrain, Kalam &
adjacent area.

5) Bajour FM 100.3
Coverage: Bajour Agency, Timergara, Zoormandi, Batkhaila, Sham Shah & adjacent area.

6) Bunair FM 100.3
Coverage: Chargali, Mian Khan, Kupri Amazia, Bazargai, Chinglai & adjacent area.

7) Chakdara FM 100.3
Coverage: Chakdara city 100%, Chitral Road Highway, Swat city.

8) Malakand FM 100.3
Coverage: Jamal Garhi, Kot, Jalala Malakand, Batkhaila & adjacent area.

9) Shangla FM 100.3
Coverage: Shangla Top, Alipur, Bisham, Malam Jabbah, Thakot, Shinkand, Ajmeer, Shung &
adjacent area.

10) Lower Dir FM 100.3

Coverage: Malakand Division, Toormang, Gosar, Toor Camp, Kass Bacha Khail & adjacent
area.

11) Upper Dir FM 100.3

Coverage: Malakand Division, Naray Sao, Barawal Bandi & adjacent area.

12) D. I Khan FM 91
Coverage: D.I Khan City 100%, Tank area.
MCOM Proposal: Communication Firm I Nutrition International
 13) Lakki Marwat FM 88
Coverage: Lakki Marwat City 100%, Waziristan & adjacent area.

14) Karak/ Bannu FM 88.4

Coverage: Karak & Bannu City 100%.
15) Tank FM 88.4
Tank City, Ama Khel 100% and adjacent area.

16) Batgram FM 88.4

Batgram City 100%, Manshera City 60% & 60% Upper Kohistan area.

17) Pharpur FM 97.4

Pharpur 100%, Isa khel 100%, Panaila 100%, Mitha Tiwana 75%, Kulachi 75% & adjacent
area.

18) Thal FM 99
Coverage: Thal City 100%, Orakzia Agency, Kurram Agency, Doaba & adjacent area.

19) Parachinar FM 96
Coverage: Parachinar City 100%, Kurram Agency, Orakzia Agency,”Nangarhar, Khowast
(Afghanistan)” & adjacent area.

20) Charsadda FM 93
Coverage: Charsadda City 100%, Peshawar City area, Malakand, Mardan & Adjacent area.

21) Swabi FM 94
Coverage: Swabi City 100%, Nowshera, Border areas of Haripur & Adjacent area.

22) Hassan Abdal

Coverage: Hassan Abdal, Pind Bhadar Khan, Burhan, Wah Cantt, Kamra Kalan, Khanpur,
Fateh Jhang, Chakri, Mainwala, Murree & Nathia Gali.

23) Haripur FM 88.6

Coverage: Haripur City 100%, Abbottabad, Hattar, Khanpur, Manshera & Adjacent area.

24) Bisham FM 88
Bisham City 100%, Shangla, Alipuri, Khohistan, Karakoram Highway & Adjacent area.

25) Khaar/ FATA FM 98.6

Bajour Agency 100%, Kunhar (Afghanistan) & adjacent area.

MCOM Proposal: Communication Firm I Nutrition International

MCOM Proposal: Communication Firm I Nutrition International
MCOM Proposal: Communication Firm I Nutrition International
MCOM Proposal: Communication Firm I Nutrition International
Section 3 & 4: Personnel Profile and Inputs:

TEAM EXPERIENCE
05-10 years experienced team of script/ concept writers / content developers / translators,
graphic designers, storyboard artists, creative director, cameramen, web developer,
photographer, post-production artists, animator, and electronic/ print media, offset printing
expert, branding expert and PR specialist available in-house. Social media management and
marketing team with an understanding to the social awareness and behavioural change
communication campaigns.
CORE TEAM
Name Roll Responsibility
Samar Hassan Project Director Complete project management and
liaison with client
Kanwal Ashraf Project Manager Project management and liaison
with client
Muhammad General Manager Project management and liaison
Kamran Mughal with client

Mansoor Mani Creative Head Developing creative briefs and

concepts along with key messages
Sadia Anwar Script Writer Copywriting, scriptwriting and
content development for social
media, IEC
Sajjad Shah Art Director Designing of IEC material and social
media posts
Noman Anwar Production Lead Complete management of
production activities including pre
and post production
Muhammad Afzal DOP Team involved in production of
Muhammad Amir Lighting Expert videos for shooting and editing.
Saddam Amin NLE
Shahbaz Amin Animator
Tehseen Riaz Sound Expert
Fayyaz Rasool Media Lead Developing media plans and
managing media campaign.
Ensuring tracking and placement
Inam Haq Digital & Social media Social media management,
Specialist developing media plan and
executing it. Creating the weekly
analysis report
Adnan Mughal PR Lead Ensuring media presence and

MCOM Proposal: Communication Firm I Nutrition International

 developing PR Strategy
Ihsan Aslam Events Lead Managing operation, marketing and
execution of events
TEAM PROFILE
Name Sammar Hassan
Designation Director Strategy & Communications
Academic  MPhil in International Relations, Graduate Institute of International and
Qualifications Development Studies, Geneva (2007)
 BA in International Relations, Emphasis in Economics, Minor in
Management, Webster University, Geneva (2005)
 Certificate in Digital Money, Digital Frontiers Institute & Fletcher School,
Tufts University, U.S.A. (2017)
 Business Incubation Management, University of Queensland, Australia
(2017)
 WomenX Program for Women Entrepreneurs, World Bank (2017)
 Climate Reality Leadership Corps, Brisbane, Australia (2019)
Key Skills Innovation Consulting | PR & Communications | Diversity, Inclusion &
Sustainability | Investment Promotion | Design Thinking | Leadership &
Strategic Planning | Strategy into Growth Acceleration | Enterprise
Development | Capacity Building | Community Building | Brand Design,
Positioning & Activation | Research & Advocacy
Projects 1. CONNECTED WOMEN ISLAMABAD, Co-Host, Sep 2018 to Mar 2020
Details Launched Connected Women Islamabad as a professional development
and networking platform for women entrepreneurs, freelancers, and
professionals, and curated 12 learning sessions for more than 2000
women
2. IGNITE, Team Lead, PR & Outreach for DigiSkills.pk, Jun 2018 to May
2020
Developed DigiSkills.pk as a premier brand in freelancing and digital skills
through country-wide 360-degree campaign (digital, print, electronic,
onsite, PR) and organized 108 onsite events for 11,500 individuals
Reached target of 1 million trainings in 7 cohorts and improved
Pakistan’s ranking from 4th to 3rd largest freelancing economy
3. SOHNI DHARTI CLIMATEERS, Co-Founder, Jun 2018 – Jun 2020
Led an award-winning nationwide digital awareness and community
engagement initiative for climate action and environment protection.
Organized initiatives such as digital climate action competitions, digital
photo contests, advocacy seminars, hackathons, webinars, spurring
climate actions from tree plantation to beach cleaning drives and water
conservation advocacy at mosques
Curated webinars on “Eco-preneurship & Advocacy: A Two-Pronged
Approach to as Sustainable World” (2020), “Communicating Climate
Change” at “Biodiversity Conservation in South and West Asia” conference
(2020) by Australia Awards, “Flatten the Curve in Climate Change” (2020),
“Climate Change Through Yours Eyes: Sohni Dharti Climateers Photo
Contest” (2019), “Communicating Climate Change" at Australia Awards

MCOM Proposal: Communication Firm I Nutrition International

 Regional Alumni Workshop in Bhutan (2018); Designed campaigns on
“Changing Earth Through Changing Minds” (Feb 2020), “Fast Fashion” (Nov
2019) and “Earth Hour” (April 2019)

4. ACCELERATE PROSPERITY, Team Lead, Women Techpreneurs Fast-Track

Incubation, Jul to Sep 2022
Designed and delivered bespoke, hands-on curriculum for 80 women
entrepreneurs in Chitral, Skardu, Gilgit and Hunza comprising business
planning, financial modelling, marketing and pitching for startups

5. THE INDUS ENTREPRENEURS, Innovation Specialist & Trainer, Oct 2018 to

Ongoing
Offering a range of services including curriculum design, and curation of
hackathons, bootcamps, workshops
Trained 220+ enterpreneurs in General Commercial Skills, Value
Proposition Mapping, Customer Discovery, Customer Research, Business
Development, Business Planning, Strategic Planning, Business
Communication, Marketing and Sales, Advertising, Leveraging Digital
Media, Proposal Writing, Product Development, Social Impact, CSR, Art of
Pitching, Rapid Prototyping, Financial Literacy, Access to Finance
Curated a water and sanitation hackathon, innopreneurship bootcamp,
designed agritech incubation program
6. STARTUP CLUB BERLIN, GERMANY; RSVP BUSINESS
ANGEL, LONDON; GLOBAL STARTUP & INVESTOR
NETWORK, DUBAI; PITCH LOUNGE, GERMANY, Startup
Advisor, January 2020 to Ongoing
Act as a startup advisory panellist for startups from Europe, Africa,
Asia, MENA, North America at specialized pitching events organized by
the above-mentioned organizations
7. THE WORLD BANK, VILLAGE CAPITAL & INVEST2INNOVATE, Team Lead,
Investment Readiness Bootcamp, Dec 2020 to Jan 2021
......................................................................................................................
HONORS & AWARDS
 First Runners’ Up Award 2018 for Sohni Dharti Climate Change
Initiative, Australia Awards Regional Alumni Workshop, Bhutan (2018)
 Young Alumni Award for Outstanding Professional Achievement &
Community Service, Graduate Institute of International & Development
Studies, Geneva (2017)
 Magna Cum Laude, Dean’s List, Departmental Honors, Community Award,
Webster University (2005)

Name Kanwal Ashraf

Designation GM Strategy & Communications - Islamabad
Academic MSc. Strategic Marketing – Imperial College London
Qualifications MBA Finance & Investment – NUST
Key Skills Communication strategy development and perception management. Tactical

MCOM Proposal: Communication Firm I Nutrition International

 writing and marketing skills. Social and behavioural change communication
specialist with core expertise's in designing and execution of communication
plans. Forte extends to understanding the brand, diagnosing communication
challenges and opportunities, crystallizing key messages and defining holistic
branding campaigns that integrate presentations of all kinds to accomplish
strategic objectives. A skilful developer of strategic communications programs
that continually surpasses expectations
Projects 7. Complete project management for Digi Skills nationwide outreach for
Details 2 years.
8. Strategy development for Clean Green Pakistan communication for
digital media – including PR and Marketing
9. Visiting faculty at NUST teaching PR Principles & Practices
10. Strategy development for UNIDO R3E outreach
11. Project management for IRC Girls Education Campaign

Name Muhammad Kamran Mughal

Designation General Manager CS - Islamabad
Academic MSc. Economics
Qualifications MBA Marketing
Master of Information Technology (MIT)
Key Skills Represent 18 years’ experience in Media & Event Management, Account
Management, Administrative and Marketing for the corporate sector.
Extensive experience in Relationship building and Revenue growth.
Strong Communication, Analytical and Presentational skills.
Social and behavioural change communication specialist with core expertise's
in designing and execution of communication plans.
Forte extends to understanding the brand, diagnosing communication
challenges and opportunities, crystallizing key messages and defining holistic
branding campaigns that integrate presentations of all kinds to accomplish
strategic objectives.
Projects 1. Complete project management for Digi Skills nationwide
Details outreach.
2. Strategy development for Clean Green Pakistan communication
for digital media – including PR and Marketing.
3. Project management for WHO Covid 92 campaign.
4. Project Management for NTB TB-Control programme.
5. Strategy development for UNIDO R3E outreach.
6. Project management for IRC Girls Education Campaign.
7. Lead preparation of communication materials, media planning
and placement.
8. Motivational Speaker and Career Councillors.
9. Life Skill and Enterprise development Trainer.

Key clients include First Microfinance Bank, The Network,

Pakistan Peace Collective (funded by DFID), SME Bank, PHA,
Ministry of Human Rights, Ministry of Health, National TB Control
Programme, National Institute of Health, Ministry of Antinarcotic

MCOM Proposal: Communication Firm I Nutrition International

 control, Ministry of Law and Justice, Ministry of Statistics, BISP,
Petroleum, Food Fortification Programme, Ilm Ideas II,
Directorate of social welfare ZamongKor KP, National Highway
and Motorway Police, Ministry of Food and Security etc.

Name Mansoor Mani

Designation Creative Lead
Qualifications B.A (International Relations)
Key Skills Represents 33 years of experience in Creative Advertising, Media and
Communications in Pakistan and Abroad. Worked for top local and global
brands that include all consumer brands of Unilever in Pakistan, Proctor &
Gamble, Pakistan Tobacco Company, USAID, ICI, Johnson & Johnson, Mobilink,
Warid Telecom, and many more. Won Best Campaign Award at a creative
workshop on Asia Pacific Level in Feb 1992 at Mumbai.
Projects  Worked for Government of Punjab as Senior Creative Director to project their
Details development projects in electronic and print media.
 Worked as part of a senior management team as Consultant, Marketing and
Communications for Pakistan Dairy Development Company (A USAID initiative, a
public-private partnership) for the development of Dairy sector in Pakistan on
community level.
 Worked for USAID Outreach program as a Consultant-Creative Director for their
campaign i.e “Aao Ker Dikhayen”
 Written and Conceptualized an Educational series of eight story-telling videos and a
Radio Campaigns for USAID-DRDF (Dairy and Rural Development Foundation)
Project in Punjab as Creative Director.
 In association with John Hopkins University, worked on a TV Drama Serial based on
“Population Welfare” theme.
 Four months’ attachment with Lintas in India to work on Unilever Hindustan
Brands. While based in Mumbai, travelled throughout India for Research in
Communities to Develop Creative Campaigns.

Name Sadia Anwar

Designation Script Writer
Qualifications MSc. Economics
Key Skills Creative writing, concept development, jingle formation, copywriting, journalistic
writing, article writing, , interview scripts, etc.
Project 1) Documentary scripting for NRSP
Details 2) Documentary scripting for Climate Change Migration
3) Documentary scripting for Child Marriage
4) Content development for awareness on Covid-19
5) Bilingual content development for Digi Skills
6) Radio stories development for IRC Teach
7) TVC for Open Defecation for Water Aid
8) Concept development for TB & Dengue awareness campaign

Name Sajjad Shah

Designation Art Director
Qualifications Diploma Graphic Designing
Key Skills Well versed in designing for social sector and BCC campaigns through working

MCOM Proposal: Communication Firm I Nutrition International

 for various NGOs and INGOs. Excellent command on design soft wares and
capable to work on both PC & Mac. Creativity & Graphics, Conceptualization to
Finalization of the job, which include Creative Concept, Image making and
editing, Visualization, Adaptation of the Artwork, Making Mock-ups, Packaging,
Publishing, taking care of Color Separation and Pre-Press Process etc.
Project In his professional experience, Sajjad has worked on various campaigns for
Details many worthy clients/brands like WFP, UNWOMEN, Johns Hopkins, Plan
Pakistan, Water Aid, Clean Green Pakistan, Punjab Tourism and Economic
Growth, Ravi Urban Development Authority, Lahore Waste Management,
Ignite, Atlas Group of Companies, Bank of Punjab, PSO, NAB, FBR, CDNS,
Planning Commission, Punjab Sports Board Complex, LG, Descon International,
National Fertilizer Company (NFC), Virtual University of Pakistan, Faisal bank,
and many more.

Name
[ Noman Anwar
Designation Director
Academic BS (Hons.) National University of Modern Language, Islamabad
Qualifications Certification from “Institute of Media Sciences” as Non Linear Editing
Sound Recording and 3D Animation CCNA Training from “CORVIT”
Key Skills • Knowledge of principles, practices, methods, and techniques for
communicating information through audio visual means.
• Knowledge of all phases of audio-visual production, programming, and
editing, from inception to completion.
• Initiative and resourcefulness in researching the topics to be presented,
planning for the most effective means of communication.
• Knowledge and skills to provide varied projects requiring the application of
a wide range of planning and productions processes.
• Knowledge in decision making from the final product.
Project  Documentary on Climate Change induced Migration Oxfam
Details  Documentaty on Child Marriages Oxfam
 Documentary for Concern Worldwide on Diaster Management
 Documentary, TVC, Song for Fauji Fertilizer Company
 Documentary for USAID PEEP on Livestock
 Documentary for Plan International
 TVC for PTCL
 TVC of Bright Stars for Johns Hopkins
 Radio campaign for IRC Teach
 Radio campaign for TDEA NIC Registration
 Radio Campaign for Digiskills
 MOIB Production and On-Air of TVC and Radio on Covid-19 Safety Measures
 BISP Production in multiple languages of radio spots on awareness about
social survey
 NAVTTC Production of Radio Spots regarding Skill Development and
Vocational & Technical Training

Name Muhammad Afzal

Designation DOP
Qualifications BA (Hons)

MCOM Proposal: Communication Firm I Nutrition International

 Key Skills Experienced Camera Operator with 15 years of Media Experience, Profound in
determining the wide range of visual effects and direction through camera
operations. Skilled in framing subject matter and background in lens to capture
desired footage, focusing camera and adjusted settings based on lighting,
subject material, distance, and film speed, selecting and assembling equipment
and required background properties according to concept.
Project Documentary for WASH, Child Marriage, Climate Change Migration, Livestock
Details Importance etc.
Documentary for FFC Corporate Communication
Documentary for OPF Services
Documentary on Life of Brick Kiln Workers
Song on Peace & Harmony
Documentary on Islamabad the Beautiful
Docufilm on Naltar Ski Cup
TVC for Clean Green Campaign
TVC for Covid SOP Awareness
 TVC for Hajj SOPs

Name Muhammad Aamir

Designation Lighting Expert
Qualifications BA
Key Skills Ability to operate a variety of specialized equipment other than basic lights. Has
technical understanding of how different types of lights would be needed at
different times on the job. Understands the creative vision of the director when
arranging lighting in any production.
Project  NRSP Wise Program Documentary
Details  USAID PEEP Documentary
 World Vision Brick Kiln Worker Documentary
 PTEGP Tourism Documentary
 RUDA – TVC
 Oxfam Impact of Migration Documentary

Name Ibad ur Rehman

Designation Director Aerial Filming
Qualifications M.A Economics
Certification in Automation and Multimedia
Key Skills Specialized in UAV (Unmanned Aerial Vehicles) along with variety of Aircrafts
with 4K Aerial Filming. Special Jobs included Aerial Cinematography, Aerial
Photography, Mapping, Asset Inspections, Defence Operations, Agriculture,
Mining, Environmental Monitoring and Fire Fighting etc.
Project Drone filming for landscapes, beauty, terrain, rivers, lakes and mountains, cities
Details and infrastructure, etc.

Name Zohaib ur Rehman

Designation Technical Manager Aerial Filming
Qualifications MBA / M.Phil. (Marketing & Supply chain Management)
Key Skills Experienced and Engineered in UAV Machines and Operations. Skilled in

MCOM Proposal: Communication Firm I Nutrition International

 Piloting, Maintenance and Programming of these Machines.
Project Drone filming for landscapes, beauty, terrain, rivers, lakes and
Details mountains, cities and infrastructure, etc.

MCOM Proposal: Communication Firm I Nutrition International

 Name Saddam Amin
Designation NLE
Qualifications Bachelor in Arts – Diploma in Non-Linear Editing
Key Skills • Proficient in various film editing software; Adobe Premiere, Apple
Final Cut
• Pressure player with excellent time management skills.
• Certification in a popular video editing software such as Adobe
Creative Suite or Apple Final Cut Pro Studio.
• Knowledge in sound effects, color grading, and the latest innovations
in mobile technology.
• Creative thinker; frequently pushes imagination beyond the comfort
zone.
Project • IRC Teach Campaign
Details • FFC Campaign for Dekho Kal Hamara Hai
• TDEA NIC Registration campaign
• Ignite DigiSkills enrolment campaign
• Water Aid Clean Green School Program Launch campaign
• Water Aid Anti Littering & hand wash campaign
• Johns Hopkins Bright Star Launch Radio campaign
• NDMA – Covid Awareness Campaign
• Ministry on National Health Services and Coordination Awareness
campaign on TB & Polio

Name Shehbaz Amin

Designation 3D Animator
Qualifications BA- Specializing in 3D Animation and Motion Graphic Designing
Key Skills A highly creative individual with a strong background and 10 year of
experience in designing, drawing and enhancing two and three-
dimensional figures; Knowledgeable in both traditional and advanced
design techniques, tools and models
Project 1. Logo animation
Details 2. Map & metro bus animation
3. Developing 3D and 2D animations for audio visual products such as
logo animation, infographics, promos, tables, charts, maps, elements,
interludes

Name Teshseen Riaz

Designation Sound Expert
Qualifications BA
Key Skills • Analysing projects and specifications and liaising with directors and
other stakeholders to gather information prior to the composition
process.
• Composing, recording, and performing musical scores and
arrangements that complement television shows, commercials,

MCOM Proposal: Communication Firm I Nutrition International

 movies, theatre productions, and video games.
• Expanding knowledge of musical equipment, software packages, and
technical recordings.
Project • Jingle for PTCL 1217, 20MBPS and DigiSkills
Details • Complete support to camera crew with respect to all aspect of sound
recording. Field work under extreme weather conditions
• Sound support in documentary recording for Oxfam, Concern
Worldwide, Muslim Aid, Indus Consortium, Plan Pakistan, World
Vision etc.
• National Songs composition for independence day
• Various songs production for ISPR
• Peace song for PEADS Foundation
• Mere Watan K Piyare Logon – Song based campaign for Population
Censes

Name Fayyaz Ghulam Rasool

Designation Media Lead
Qualifications MBA Marketing
Key Skills Developing systematic media techniques, preparing complete media
strategy, plans, market surveys and media feasibility studies. Specialist in
media buying, negotiating and developing new media opportunities and
analysis. Experienced in monitoring strategies and effectiveness of
campaigns, generating reviews, analysing their communication vs.
competition and devising future plan of action. Strong media linkages
with bloggers, websites, new sites, influencers etc.
Project 1) Media management of nationwide DigiSkills media launch and batch
Details wise sustainability
2) Regional TV & Radio campaign for TDEA
3) Radio campaign for IRC Teach
4) Nationwide Covid awareness campaign for NDMA
5) Nationwide PM Health Card campaign
6) Nationwide complex high budget 360-degree media strategy
developed for Election Campaign, Fauji Fertilizer Corporate Launch,
PM Youth Program, BISP Ehsaas Program, CDNS Bond Scheme, FBR
Tax awareness scheme etc.

MCOM Proposal: Communication Firm I Nutrition International

 Name Inam ul Haq
Designation Digital & Social Media Specialist
Qualifications Bachelor of Science - Computer Science
Key Skills Highly experienced in digital and social media. Has run highly successful
social media campaigns for public & private sector. Forte extends to
developing digital & social media strategy. Daily management of social
media pages. Designing and executing digital activities and campaigns
driven out of communication strategy. Overseeing digital activations.
Project He has created and handled social media content for Pakistan Tehreek- e - Insaf,
Details Chief Minister - Punjab, Education Department - Government of Punjab,
Ministry of Information- Punjab, Punjab Health Department, Department for
International Development (DFID), and UNICEF.

Covid - 19: Creation of Informational Videos

Inam has created informational videos on social media in regional languages for
creating awareness about Covid-19. These videos have been posted on social
media official accounts of Prime Minister, Chief Minister - Punjab, School
Education Department, and Government of Punjab including PESRP website and
social media accounts

School Education Department - Government of Punjab

He has worked in development of Punjab Education Sector Reforms Program
PESRP’s official website and ran social media campaign for Taleem Ghar, a cable
channel for E-Learning. Besides, he has also been designing newsletter for
PESRP.

DFID - Punjab School Construction & Rehabilitation Program SCRP

The Department for International Development (DFID) leads the UK's fight
against global poverty, delivering UK aid around the world. Since its creation
DFID has helped 40 million more children to go to primary school. As a Digital
Media Consultant, he led PSCRP social media strategy by creating its brand
portfolio and identity across Facebook, Twitter, Instagram.

UNICEF
Punjab Education Department in collaboration with UNICEF launched ‘The New
Deal 2018-2023’ in Feb 2019. A multi - faceted reforms program which focuses
on improving, learning, access, retention, equity and governance. Inam has
worked in the areas of graphic designing, content writing, photography and
documentaries for this program.

100 Days Campaign

He has managed 100 days campaign for Federal Minister for Information,
Punjab Health Department and PM Reforms Unit on digital media.

Corporate Clients -Digital Marketing & Creative Designing

He has also planned, managed and executed social media campaigns for diverse
clientele including The Ivy Prep Institute for Policy Reforms, RugImporters, 7-
News and Innova Labs and Diagnostics

MCOM Proposal: Communication Firm I Nutrition International

MCOM Proposal: Communication Firm I Nutrition International
 Name Adnan Ali Mughal
Designation Manager PR
Academic MS in IR and MBA Marketing
Qualifications
Key Skills PR Strategy & brand consulting, Strong relationships with Print
and Digital Media for content dissemination.
Number of Years of 10 Years
Service with Agency
Last 3 Projects (role 1) Managed Zong 4G PR Account
and details). 2) Organized Digital Engagements for Water Aid, Ignite, DigiSkills etc.
3) Strategic PR council provision to Graana, FFC, Shifa International

Name Ihsan Aslam

Designation Manager PR & Events
Academic MSc. Mass Communication
Qualifications MBA
Key Skills Project Management, Event Management & Marketing and
Advertising, Public Relations, Research and Brand Strategy.
Number of Years of 10 Years
Service with Agency
Last 3 Projects (role 1) Event & PR Management for Chief Minister Punjab’s Laptop
and details). Scheme
2) Executed PR & marketing for South Asia Labour Conference
2014
3) PR Management for Launch of Youth Internship Programme
and Solar Panels in all districts of Punjab.
4) PR and Event Consultant with Women Development
Department, GOP Energy Department, GOP and Higher
Education Punjab on Solar panel and Laptop Scheme
5) Outreach campaign for department of Health Punjab dengue
campaign.
6) Executed PR campaigns for Rescue 1122 Punjab, Livestock
Punjab, and LDA

MCOM Proposal: Communication Firm I Nutrition International

Section 5: Required Qualifications of the Agency

FIRM EXPERIENCE
The firm must have 5+ years’ experience in designing, branding, social media management/
handling, photography, video production, event management & media engagement
Established in 1992 under a sole proprietorship, M Communications - MCOM became a
Private Limited Company in year 2006 and is now operating in all the major cities of Pakistan
as turnkey Advertising Solutions Agency in the areas of Creative Communications; Client
Services; Media Buying/Planning, Event Management with Professional Audio/Visual (A/V)
In-house Production facility. Today, with 25 years of learning and evolution on our side, we
offer an impressive bevy of products and services to a diverse clientele, both locally as well
as globally. The MCOM workforce comprising more than 70 highly professional, creative
and committed individuals works round the clock to ensure that its clients stay happy and
keep coming back.

MCOM Proposal: Communication Firm I Nutrition International

 FIRM REGISTRATION CERTIFICATIONS
The firm must have registration for NTN, GST and active taxpayer list [ATL] will be mandatory and
membership of any chamber of commerce & industry will have preference.

MCOM Proposal: Communication Firm I Nutrition International

MCOM Proposal: Communication Firm I Nutrition International
 SIMILAR WORK EXPERIENCE
The firm must have prior experience of working with national & international organizations. The
firm must have worked on at least 05 assignments of designing, printing/branding, audio video
production (documentaries, short videos, success story/case study videos, animated videos),
event management (across Pakistan), media engagement services & social media campaigns
(across Pakistan) with national and international organizations – documented evidence

Client Description
WHO Video production, photogrpahy and content development for Measles and
rubella mass vaccination awareness campaign. Content for social media, short
video along with testimonials were part of the campaign done.

WHO Video production on the Covax inititive for covid 19 vaccination. The purpose
was not only to highlight the initiaitve but generate awareness about the
impotance of vaccintion.

Complete Prodution Services

Development (Concept & Scripting, Storyboarding, Talent Acquisition, Recce,
Shooting, Animation, Editing, Music Composition, photography etc.)
Covid Working closely with government and public sector departments, MCOM
Awareness developed campaign on awareness of novel coronavirus, educating the public
Campaign – on the symptoms, treatments and precautionary SOPs to be implemented and
MOIB & NDMA followed. This included slogan, big idea and concept development, along with
production of TVC and Radio Spot. Media release was also done by MCOM to
achieve mass reach.
Johns Hopkins Thematic TVC Production under the mother and child health component,
Global focusing on Bright Stars/positive deviances in the society.

Complete Prodution Services

Development (Concept & Scripting, Storyboarding, Talent Acquisition, Recce,
Shooting, Animation, Editing, Music Composition, photography etc.)
Concern Documentary production on impact and interventions planned under the
Worldwide Community Based Disaster Risk Management (CBDRM) Project. The shoot
locations comprised of FATA, KPK and Punjab regions. Focus was on the project
activities, the benefits to the community and the future plans in the pipeline.

Complete Prodution Services

Development (Concept & Scripting, Storyboarding, Talent Acquisition, Recce,
Shooting, Animation, Editing, Music Composition, photography etc.)
Oxfam Documentary production on Climate Change Induced Migration in Sindh,
Pakistan. Focus was on the impact of climate change on the lives and income
Indus of people in the rural communities. The documentary encompassed powerful
Consortium stories of empowered females who despite the atrocities managed to survive.
Interviews of effected were also included.

Complete Prodution Services

Development (Concept & Scripting, Storyboarding, Talent Acquisition, Recce,
Shooting, Animation, Editing, Music Composition, photography etc.)

MCOM Proposal: Communication Firm I Nutrition International

 Oxfam Documentary production on the grave topic of child marriages for the program
Bachpan Bachao. The objective was to create awarenss about the dire
concequences i.e. physical, psychological, economical etc. on early marriages.
Interviews from policymakers, program team where also included along with
the effected people. Their stories were narrated supported by statistical data
to urge policy intervention.

Complete Prodution Services

Development (Concept & Scripting, Storyboarding, Talent Acquisition, Recce,
Shooting, Animation, Editing, Music Composition, photography etc.)
NRSP Documentary production on the impact and interventions done under the
WISE Programme -Water, Immunization, Sanitation and Education in Punjab
and Sindh. Various activities done to to increase access to safe drinking water,
immunization of children and pregnant women, improve sanitary conditions
and increase enrollment of out of school children were covered along with
beneficiary stories. The objective was to present the program as a benchmark
program for empowerment and self relience building in the communities.

Complete Prodution Services

Development (Concept & Scripting, Storyboarding, Talent Acquisition, Recce,
Shooting, Animation, Editing, Music Composition, photography etc.)
USAID Documentary production on Improving Lives Through Livestock with the
Punjab Enabling objective of highlighting the Punjab Livestock Breeding Act 2014. Conceptual
Enviornment execution of the film revolved around conditions pre and post the Act and the
Project impact and benefits after the implementation of the Act. Interviews from
policymakers, stakeholders, program team, experts and beneficiaries was also
included.

Complete Prodution Services

Development (Concept & Scripting, Storyboarding, Talent Acquisition, Recce,
Shooting, Animation, Editing, Music Composition, photography etc.)
USAID – CNFA Tourism Promotional Documentary; Weekend never ends at Kaghan – a
remarkable educational documentary that out rightly serves the base purpose
of attracting tourist to Kaghan Valley

Complete Prodution Services

Development (Concept & Scripting, Storyboarding, Talent Acquisition, Recce,
Shooting, Animation, Editing, Music Composition, photography etc.)
Plan Documentary production on Girls Right to Education was developed to
International primarily increase awareness about the importance of girl’s education and the
prevailing conditions in the country. Statistical data along with expert
interviews were included to create a compelling case.

Complete Prodution Services

Development (Concept & Scripting, Storyboarding, Talent Acquisition, Recce,
Shooting, Animation, Editing, Music Composition, photography etc.)
World Vision Documentary production on the Lives of Brick Kilns Workers, focusing on the
adverse living conditions, the hardships they face and the economic value they
get in return. Child labour was also highlighted and feature stories of affected

MCOM Proposal: Communication Firm I Nutrition International

 community members were included.

Complete Prodution Services

Development (Concept & Scripting, Storyboarding, Talent Acquisition, Recce,
Shooting, Animation, Editing, Music Composition, photography etc.)
Save the We fight for suffering children – In collaboration with Read Foundation, this
Children instructional/educational documentary entails the re-establishment of
earthquake affected schools and facilities, and shows impact on the lives of
children highlighting the change in children’s everyday life due to Save the
Children UK’s work

Complete Prodution Services

Development (Concept & Scripting, Storyboarding, Talent Acquisition, Recce,
Shooting, Animation, Editing, Music Composition, photography etc.)
Islamic Relief Documentary on Improving Household Economy, focusing on the reasons for
poor economic conditions and factors that directly affect the household
income. What solutions can be adopted and how they will generate revenue
e.g. microfinance schemes etc. Mainly comprising of expert interviews.

Complete Prodution Services

Development (Concept & Scripting, Storyboarding, Talent Acquisition, Recce,
Shooting, Animation, Editing, Music Composition, photography etc.)
CDCP Instructional Documentary showcasing the flood affectees under the CDCP
initiative to provide financial assistance to the head of those families, who lost
their home in floods 2010. The project also included video case studies in
major regional languages.

Complete Prodution Services

Development (Concept & Scripting, Storyboarding, Talent Acquisition, Recce,
Shooting, Animation, Editing, Music Composition, photography etc.)
UNICEF Production of documentary on child education, health and prosperity. The
focus was to highlight the challenges faced in children welfare and
development. Mostly animation based video.

Complete Prodution Services

Development (Concept & Scripting, Storyboarding, Talent Acquisition,
Animation, Editing, Music Composition etc.)
WaterAid Development of TVCs for Hygiene
Pakistan Editing of TVCs and Song to develop various adaptations for promotion of hand
washing behaviour. Development of new TVCs including concept and
production for promotion of Clean Drinking Water, Awareness of Rota Virus
and Open Defecation.
UNDP BCC Campaign encouraging people to vote. Conceptualization & Development
of TVC, Testimonials, Radio Spots for voter’s education. The concept was to
get the people to realize their responsibility and focus on the ultimate goals,
which were the prosperity of Pakistan and the prosperity of the people
i.e.“Bula Raha Hai Pakistan”.
Waseela Educational documentary regarding the education situation in Pakistan, with a
Taleem focus on primary education needs. The documentary highlights the endeavours

MCOM Proposal: Communication Firm I Nutrition International

 taken by the government in the form of BISP Waseela Taleem Program.
USAID Pakistan Project was Designed to improve competitiveness of the Pakistani Economy by
Jobs Project strengthening systems for workforce development through four components;
1) Industry sector-led training, 2) Employability, 3) Job Placement, 4)
Entrepreneurship [Focus Areas: KPK, Punjab, Sindh and Baluchistan] Holistic
Communication and Media Dissemination Campaign; Electronic and Print
International Regional behaviour change campaign for school reopening, Covid precautions,
Rescue and outreach for Girls Education among the community through the program
Committee TEACH. Key messages highlighted included importance of girls’ education,
Covid precautions and mental wellbeing.
Indus Health Awareness campaign on the symptoms, treatment and precautionary
Network measures for Malaria in the KP and FATA region. MCOM responsible for
developing the scripts, producing the radio spots and airing in the target
districts. This was coupled with radio programs and brand pointers as value
additions.
Save The Awareness campaign on communicating hygiene and behaviour change
Children focused key messages in the light of Covid19 along with raising awareness
among broader audience for improved hygiene and behaviour change in the
people.
Save the We fight for suffering children – In collaboration with Read Foundation, this
Children - UK instructional/educational documentary entails the re-establishment of
(BruderHolf earthquake affected schools and facilities, and shows impact on the lives of
Funded Project) children highlighting the change in children’s everyday life due to Save the
Children UK’s work
TDEA MCOM has recently worked with TDEA on the awareness campaign about NIC
registration specifically targeted toward women in the KP region. Services
included media planning, buying and execution for radio and TV, radio and TV
show placements.
UNIDO A communication outreach strategy alongside PR strategic approach for the
R3E program. This included event coverage, PR placement and monitoring, and
design work.
UNIDO Promotion of Industrial Development Initiatives taken under the Program
TRTA-II [Trade Related Technical Assistance]. The aim was to report all the on-
going activities under the said project in the Newsletters in an eye-catching
manner for people to willingly seek awareness. Content Development, Creative
Designing and Final Artwork Preparation of Quarterly Newsletters and their
Printing
UNWFP Working as communication design partners with UNWFP on various
campaigns, events and media releases
UNICEF An educational Documentary production encompassing the challenges faced
during children welfare and development. Animation based mostly.
UNICEF BCC Campaign for Eradication of Polio. [EPI] - Creative concepts, Art Designing,
content development and Pretesting of all the IPC material
UNICEF MCOM had the honour to launch the Inactivated Polio Vaccine in Routine
Immunization. This campaign included a mega launch event in Islamabad,
which was attended by various donors, policy makers and stakeholders. MCOM
was responsible for managing the event from venue branding to media
coverage. Under this project prints ads and Radio PSA where also developed
and broadcasted.

MCOM Proposal: Communication Firm I Nutrition International

 UNICEF UNICEF conducted year round campaigns in which education, awareness was
to be created through IPC material, regarding Polio Vaccination Procedures
and their importance. MCOM responsible for Campaign for Eradication of Polio
[EPI - Creative concepts, Art Designing, content development & Pretesting of
IPC material
UNICEF EPI Radio campaign for awareness about the Routine Polio Immunization
UNICEF - An outdoor campaign to promote Education for All, with an emphasis on
Education for Female Education was conducted by UNICEF in collaboration with UNESCO
ALL [EFA week] during the EFA week; 02-08 May. Development of Outdoor Campaign;
Billboards, Posters, LED Presentation
UNICEF - DRR Aim of the Nationwide DRR Educational Campaign was to create awareness
Initiatives in among Children of the preventive and curative measures during various
Flood affected disasters [focusing on floods and earthquakes keeping recent incidents in
areas mind]. Motivational initiatives were taken to sustain the importance of
receiving education under all circumstances in TLCs (Temporary Learning
Centres). MCOM did Development of complete materials; creative, scripting,
story writing, design, art and communication strategies
UNICEF - MDGs Millennium Development Goals are endorsed through Girl Guides, which also
initiatives focus on female's right protection. Advocacy for the same goals was to be done
through UNGEI through IEC material. For the students belonging to different age groups,
(PGEI) guidebooks were to be developed and disseminated through regional
education centres. Development of Illustrated Girl Guides in English and Urdu
along with Advocacy Material to be given away on Seminars and Conferences
UNDP BCC Campaign encouraging people to vote. Conceptualization & Development
of TVC, Testimonials, Radio Spots for voter’s education. The concept was to
get the people to realize their responsibility and focus on the ultimate goals,
which were the prosperity of Pakistan and the prosperity of the people
i.e.“Bula Raha Hai Pakistan”.
UNDP Technical writing for report, Creative Concept, Designing and Final Artwork for
Quarterly Report, UNDP Sports Book, Children’s Book.
Wind Energy UNDP have initiated this project; WEP. It focused on strengthening the existing
Project [WEP- policy on wind, together with creating government, private and academic
UNDP] awareness and capabilities so as to facilitate its effective commercial
deployment throughout the country. Media Releases of Tenders,
Announcements, Small Promotional Print Ads
USAID Pakistan Project was Designed to improve competitiveness of the Pakistani Economy by
Jobs Project strengthening systems for workforce development through four components;
1) Industry sector-led training, 2) Employability, 3) Job Placement, 4)
Entrepreneurship [Focus Areas: KPK, Punjab, Sindh and Baluchistan] Holistic
Communication and Media Dissemination Campaign; Electronic and Print
USAID (MEPCO) Production and airing of radio talk shows on energy conservation
USAID – CNFA Tourism Promotional Documentary; Weekend never ends at Kaghan – a
remarkable educational documentary that out rightly serves the base purpose
of attracting tourist to Kaghan Valley
USAID - PEEP Documentary production on Improving Lives Through Livestock with the
objective of highlighting the Punjab Livestock Breeding Act 2014. Conceptual
execution of the film revolved around conditions pre and post the Act and the
impact and benefits after the implementation of the Act. Interviews from
policymakers, stakeholders, program team, experts and beneficiaries was also

MCOM Proposal: Communication Firm I Nutrition International

 included.
British High For the event Women Agent of Change by the British High Commission, MCOM
Commission developed an educational documentary featuring success stories of successful
women across Pakistan. The primary aim was to highlight the success and
empowerment of Women.
EDACE – DAI MCOM has the honour of working with the Law and Justice Commission of
Pakistan in collaboration with EDACE for the conceptualization and
development of creative content for Right Awareness Campaign, which is
under the umbrella of “Insaaf Mera Haq Hai”. Campaign includes overarching
theme along with adapts of creative execution for each of the basic rights.
Material includes designing and development of print ads, posters, leaflets,
TVCs, testimonials, public service messages, song etc.
Islamic Relief Conceptualization and development of Documentary on Improving Household
economy,
World Vision Conceptualization and development of documentary on Brick Kilns.
Muslim Global Documentary, which showcased the damages done by the earthquake. The
Relief purpose was to gauge donations of earthquake affected. The video highlighted
the means through which donations can be made.
Concern Conceptualization & Development of Documentary on RAPID Program. The aim
Worldwide of the documentary is to highlight the initiatives and various projects taken up
under RAPID Fund. Also to promote the transparent processes and procedures.
The shoot locations comprised of FATA, KPK and Punjab regions.
Oxfam Novib Conceptualization & Development of Documentary on Early Child Marriages &
climate change. This was interview based, where senior program officers as
well as testimonials from the beneficiaries were included. Focus was to
highlight the work being done by the organization on this subject area.
Provincial TB BCC Campaign for Increasing community awareness of tuberculosis and
Control encouraging people to practice healthier behaviours related to TB.
Program under Strengthening individual, and community involvement in TB-related activities.
GTZ Funding Changing people’s misperceptions and eliminating stigma and discrimination
by providing accurate information. Increasing recognition and, understanding
of the health benefits of regular practice of these specific behaviours. Creative
and Media Services Print Media, Radio Spots, Telops, Media Releases,
Electronic Media in national and regional languages
TB Control Awareness campaign to educate the masses about the diseases of TB.
Program – Messages were informative and revolved around the symptoms, cure and
Ministry of prevention of TB. MCOM was responsible for complete media planning, buying
Health and execution for the project. Under this campaign electronic media was aired
on Radio, Cable & TV. Channels were chosen based on their popularity and
ratings in the market. Under the campaign, leaflet, pamphlets were produced
for targeted audiences along with airing of Radio Spots and PSAs for awareness
generation about TB, diagnosis, prevention and cure.
Mercy Corps BCC Campaign for Maternity & Child Health. MCOM worked with Mercy Corps
Pakistan for MNCH project in Baluchistan. Responsibilities include designing and pre
testing of behavioural change communication material. This included flipcharts
and counselling cards, which covered various topics related to maternity and
new born health. MCOM also conducted pre-testing activity before mass
distribution in the region of Quetta.
CDCP – WATAN Launch of Watan Card Nationwide - District Level Nationwide

MCOM Proposal: Communication Firm I Nutrition International

 CARD Elec/Print/Outdoor/Social Mobilization campaign.
World Bank
USAID MCOM has carried out comprehensive press and electronic media campaign
UKAID for the NADRA's CDCP project to provide financial assistance to the head of
those families, who lost their home in floods 2010.
Govt. of Italy &
DIFD
Waseela Educational documentary regarding the education situation in Pakistan, with a
Taleem focus on primary education needs. The documentary highlights the endeavours
taken by the government in the form of BISP Waseela Taleem Program.
Water Aid Production and broadcasting of radio spots on water conservation
EP FIRMS; Aim of the Project was to reconstruct/rebuild the destroyed hospitals, schools,
Rebuilding hotels, tourist attractions. Make the fields fertile again for employability of
Malakand farmers. MCOM responsible for print media dissemination
BCC Malaria - MCOM worked with Malaria Control Program for execution of the behavioural
Ministry of change communication campaign in vulnerable parts of the country. Key
National Health messages were developed in consultation with subject experts and client. After
Services pre-testing of messages – the campaign was rolled out using radio and IEC
Regulations and materials. Overall campaign execution met its performance measurement
Coordination objectives with efficiency and transparency. Although it was rollout to target
beneficiary communities in segments, yet media reports in the following
quarters suggested partially positive impact of the campaign in certain project
districts. Radio campaign in Urdu & Pushto were developed.
Mother to Child Plan International Pakistan, being major player in the child education and
Health-Plan health rights sector in Pakistan have initiated coordinated efforts to bring
International positive change in the behaviours of mother and families towards safe delivery
Pakistan practices. The three organizations have agreed to work in collaboration by
launching a countrywide behaviour change campaign by pooling resources.
The campaign is adopting key principles from the existing BCC Strategy on
MNCH adopted by Government of Pakistan to support attainment of the
national targets in collaboration with provincial departments of health and
other private sector partners. MCOM was responsible for strategy
development, conceptualization, and designing of IEC material & community
kits. Campaign also included electronic media products e.g. song, PSM, radio,
poem and other material such as theatre, outdoor awareness activation
material
Campaign for To scale-up advocacy efforts - ensuring provision of information for general
prevention and public; and also to sensitize stakeholders, service providers and influencers for
control of enhanced coordination for raising awareness amongst general public as well as
HIV/AIDS - key populations. BCC campaign to increase demand for delivery of information
National AIDS & motivating for behaviour change to prevent HIV/AIDS. MCOM has the
Control honour of working with the NACP in collaboration with other advertising
Programme agencies for the conceptualization and development of creative content for
Awareness Campaign. Campaign includes overarching theme along with adapts
of creative execution for each of the transmission of HIV. Material includes
designing and development of print ads, posters, leaflets, TVCs, testimonials,
public service messages, song etc.
Zong Working as the PR agency for Zong for over a year, responsible for corporate
image building of the brand and has successfully elevated Zong’s brand image
as the best 4G service provider in Pakistan. Not only this, we provide daily

MCOM Proposal: Communication Firm I Nutrition International

 industry monitoring reports with detailed analysis and strategic response
strategies. Other than this MCOM provides PR services such as PR release,
Twitter Trending, Blogs, Article placement, media coverage and crises
management.
AdAsia MCOM in consortium with other partners has the honor to win & host this
prestigious event in Pakistan. Various creative & audio-visual products were
made to project and highlight the positive image of Pakistan in front of the
local & international audiences. MCOM presented the true colors of Pakistan’s
culture before the guests of the event through its creative services. AdAsia
2019 was a huge success and was appreciated well by the fraternity of the
advertisement world.
Western Union MCOM has successfully provided creative services to Western Union for the
promotion of their online money transfer services. The aim was to encourage
people to use the online services of WU. Moreover, creative conceptualization
was also done for national observatory days such as Eid. Renowned actor
Mehwish Hayat was engaged for this project. Campaign was executed for the
audiences in UAE & UK.
ICC Champions Worldwide famous cricket event that has a great fan following. A press
Trophy conference event was organized maintaining the brand guidelines. Apart from
thematic branding of the event, skits and performances were curated to
ensure that the entertainment aspect indulges well with the concept.
UK Land Print media campaign done in magazines for the UKLI on investment
Investment opportunities to own land in the UK. Ensuring that the international brand
Group credibility and image is maintained, campaign was designed in a modern and
sophisticated manner to appeal to the intended target audience.
Warid During 2008, MCOM worked with Warid, an Abu Dhabi-based mobile
telecommunication firm on its 63 paisa campaign network, providing the client
with the best media solution to market its product. The essence of this
campaign was to establish an emotional connection with the brand and to
highlight the low package rates offered.
Haier MCOM conceived and successfully executed the campaigns for Haier in both
print and electronic. The campaign was to market Haier's products and
reinforce Haier's brand image in the Pakistan market as the No.1 Global
appliances brand. Products worked on were AC, Microwave, and Refrigerator
etc.
General Air MCOM launched General air conditioner campaign over print & electronic. The
Conditioner campaign was a huge success and established a superior quality brand image
for the product. Top celebrities of country including Samina Peerzada & Ahmad
Faraz endorsed the product. MCOM was responsible for conceptualization of
creative concept, production and also the media dissemination
3M Scotch Brite MCOM worked with 3M on their product Scotch Brite tactical campaign to
increase the sales for the product. We were responsible for conceptualization
and execution for the TVC.
Lark & Finch MCOM successfully launched the Lark & Finch shoe brand in Pakistan during
2010. The launch campaign incorporated complete branding for the product
such as store designing, logo designing, launch event etc. Communication
campaign extensively covered above the line and below the line avenues for
maximum reach.
Park Lane Working with Park Lane Hotels since 2015 till now on their corporate

MCOM Proposal: Communication Firm I Nutrition International

 Hotels communication. MCOM responsibilities include thematic designing of
corporate literature.
Emaar Corporate Image building campaign for the launch of Emaar in Pakistan. The
idea was to showcase the timely completed projects by Emaar in other
countries to establish superiority and associated trust with the brand. This was
followed by product campaigns for Canyon Views.

Brand Development Services

Launched the corporate image building and subsequent product campaigns in
Pakistan. Curation of key messages for design and development of
communication material. Designing of Product logo and other materials.

Event Management Services

Corporate launch event including designing the event program and layout,
thematic venue branding, logistical arrangement, videography & Photography
arrangement, mainstream media coverage & management.

Electronic & Print Media Services

Media planning and dissemination of print ads in national dailies and
magazines along with reporting. Production of TVC, Documentary & Radio
Spots along with media planning and dissemination on national channels along
with reporting.
Arif Habib Bank MCOM successfully launched the media campaign for the “Monthly Income
Limited Scheme” with a main focus on print media. The objective was to educate
people about the new Income scheme. The messages developed were focused
on telling the audience about the advantages of this scheme. Simple and easy
to understand language was kept to generate maximum impact.
Small Medium MCOM has been rendering advertising services to SME Bank for the
Enterprise Bank development of communication campaign for the promotion of providing
Limited (SME) technical and financial assistance to Small & Medium Enterprises (SMEs).

Fauji Cereals During 2012-13 MCOM had the honour to conceptualize and develop
communication campaign for launching the new range for Fauji Cereals. This
included complete package redesign, thematic TVC etc. Electronic, print and
outdoor execution was done by us in order to achieve the required impact.
Wyeth MCOM handled Wyeth Pharmaceuticals Pakistan from 2006 to 2008. During
this time, we worked closely with the client to enhance their image and uplift
their values. We devised communication strategies both internal and external.
We provided the client with platforms from which he was able to communicate
to its audience. We developed multi-faceted literature as well as conducted
BTL activities.
Teka Teka is multinational firm specialising in manufacturing of kitchen and
bathroom appliances. MCOM has closely worked with Teka on their launch
campaign in Pakistan. Electronic, print and outdoor media were utilized for this
campaign. Emphasis was placed on the designing elements to portray the
luxury brand image. We have been working with them from 2007 till date.
Grand Hyatt MCOM has the honour to launch the prestigious Grand Hyatt in Islamabad,
Pakistan in 2013. Launched as an elitist brand in the real estate industry
targeted toward the SEC A, A+. The challenge was to establish the corporate

MCOM Proposal: Communication Firm I Nutrition International

 image as well as promote the product line as luxury living. Achieving the
challenge through creative print campaign and an exclusive launch event. All
apartments were sold out in the first phase!
Werrick MCOM is proud of its close association with Werrick Corporation with regard
Corporation to creative communication. Currently working on development of TVC and
print execution for the campaign for Designer Toothbrush.
British MCOM has developed a strong association with PTC as part of their
American communication team. During 2007 MCOM has organized various events under
Tobacco – the PTC brand name and also designed corporate material for their internal
Pakistan communication endeavours such as newsletters, event branding material,
Tobacco outdoor activation etc. We are currently on their panel of creative agencies.
Company (PTC)

Covid Working closely with government and public sector departments, MCOM
Awareness developed campaign on awareness of novel coronavirus, educating the public
Campaign – on the symptoms, treatments and precautionary SOPs to be implemented and
MOIB & NDMA followed. This included slogan, big idea and concept development, along with
production of TVC and Radio Spot. Media release was also done by MCOM to
achieve mass reach.
BISP Ehsaas MCOM has been working closing with the BISP Ehsaas program for its
Program communication and outreach campaigns. We have provided content
development, creative, art & design, audio visual production, printing along
with media planning and execution. Projects covered under this include the
beneficiary cash distribution, outlet modification, introduction of transparent
systems, etc.
FGEHA Advertising campaign for launch of housing society in Islamabad – services
include conceptualization, development and media execution.
Billion Tree MCOM has worked with the KP government to celebrate the landmark
Tsunami achievement of completing the Global Bonn Challenge of planting 1 billion
trees in the KP region. For this purpose complete communication development
along with execution on social media, print media and electronic media was
done by us.
Walled City of MCOM has the privilege to render its creative and audio-visual services to
Lahore Walled City of Lahore. For this particular project, two distinctive
documentaries were conceived & developed in order to project the enriched
heritage & culture of Pakistan. One of these documentaries was made on
Lahore Fort and other was on the Oldest Civilization of Taxilla. Both
documentaries were applauded on various national & international forums.
And were also acknowledged as the true & aesthetical depiction of Pakistan’
culture & heritage for their creative and production quality.
Pakistan We have worked with PTDC as a listed advertising agency on their panel. We
Tourism have developed various communication campaigns to promote tourism in
Development Pakistan and also to promote the exclusive club card product. We have
Corporation executed internal branding material for them as well.
(PTDC)

Central MCOM has had the honour to successfully work with CDNS over various
Directorate of communication campaigns since 2006 till today. The services offered range
National from corporate communication campaigns; product promotion campaigns to

MCOM Proposal: Communication Firm I Nutrition International

 Savings (CDNS) scheme launch campaigns. MCOM was responsible for the idea
conceptualizations and execution of the overall campaign including content
development, designing, printing and dissemination of messages.
Federal Board Working on multiple communication campaigns since 2008 till today. Services
of Revenue include creative conceptualization, development and media release both print
(FBR) and electronic. MCOM collaborated with the FBR on the of “Tax Recovery
Campaign” project. Communication campaign utilized mass media avenues
such as print and electronic to achieve maximum impact and reach.
Ministry of Working with MOIB since 2009 till today. To overcome the current situation of
Information & terrorism threats and suicidal attacks, MOIB initiated a campaign against the
Broadcasting awareness and eradication of the subject matter. The campaign was released
on Mass media with high frequency on each television channels during prime
time and non prime time. The key focus was to establish the top of mind recall
against the terrorist’s attacks. The campaign was released on over 40 channels
and the duration of the campaign was two weeks. Agency has been entrusted
with similar budgets to plan 2nd phase of this campaign.
Ministry of With the advent of the new Government, the Planning Commission
Planning, endeavoured to build a consensus towards the key priority areas for Pakistan's
Development & development. Currently working with the ministry for over 4 years, M
Reforms Communication organized an event for Planning Commission, where the latter
brought together over a thousand minds from all across Pakistan, who drafted
Vision 2025. Besides providing media communication services to Planning
Commission for the particular event, MCOM has continued to provide
communication consultation to the Commission in the latter's endeavour to
achieve Vision 2025 through a knowledge driven, collective ownership and
progressive mind set.
Privatization Print media campaign done locally and in international newspapers for the
Commission privatization call for various national assets. Careful consideration to maintain
national sentiment along with providing all details required.
Capital MCOM has been working with CDA over past 10 years till today on creative
Development communication for both CDA corporate and various projects. Working on
Authority (CDA) various CDA communication campaigns ranging from image building corporate
to product to public service, gives MCOM the required experience in both print
and audio-visual productions. We have successfully executed the launch of
Park Enclave and its various phases. Campaign was done on print, radio and
TV. MCOM has designed various auction ads of commercial and residential
plots along with thematic corporate literature including brochures, billboards,
streamers etc. We take pride in being a part of Islamabad the Beautiful
campaign, where we have developed documentaries, which have been
showcased to the esteemed Prime Minister himself. Furthermore, MCOM has
the honour to release media i.e. EOI & Tender Ads in international media as
well.
Oil And Gas MCOM has been OGDCL’s strategic communication partner since 2007 till
Development today. As the leading national oil and gas E&P Company turned 50 years,
Company MCOM developed it corporate branding campaign. The campaign showcased
Limited the social and technological initiatives taken by the company. Moreover, we
(OGDCL) have developed campaigns for CSR activities, which included documentary and
TVC. Furthermore, we have also developed campaign for the 14 th August
Independence Day. Campaign including press and TVCs. A song was also

MCOM Proposal: Communication Firm I Nutrition International

 developed and released on popular electronic media.

National MCOM has had the honour to be the strategic communication partner for
Database & NADRA since 2008 till today. We have had the privilege to launch the eSahulat
Registration franchise network service, which offers customers payment services online;
Authority responsible for conceptualization and development of campaign. We have also
(NADRA) launched the Smart CNIC & SNICOP nationwide for NADRA highlighting the
benefits of a Smart Card and the facility of SNI to overseas Pakistanis. A 360-
degree campaign was done under this. MCOM takes pride to be the creative
minds behind the 8300 SMS campaign for the Registration of Vote. This was a
nationwide campaign where we conceptualized, developed and executed the
creative material. MCOM is also behind the creative execution and media
release for the Biometric SIM Verification campaigns encouraging people to
verify their SIMS. Moreover, MCOM has launched the campaign for Punjab
Arms License, WATAN Card in both print and radio. We have also worked on
the campaign on Secure Card for Afghan Citizens. Furthermore, we have
successfully done campaigns celebrating national days e.g. 14th August
Independence day campaign in print media.

National Bank National Bank of Pakistan is the largest commercial banking operation in
of Pakistan Pakistan. MCOM has launched various successful communication campaigns
(NBP) including Kisan Dost, Advance Salary and Cash & Gold. MCOM was responsible
for complete branding of the various schemes, which included taglines,
slogans, themes etc. The main aim of the Kisan Dost campaign was to target
the small and middle size farmers. This mass communication campaign was
broadcasted nationwide in multiple languages such as Urdu, Sindhi and Pashto.
Media avenues used were Print, Electronic, POS and outdoors. Advance salary
campaign was targeted toward the salaried government employees and media
avenues utilized comprised of Print, POS and outdoor. The Cash & Gold
campaign was successfully executed for the middle and upper middle families.

The Bank of MCOM has rendered multiple services to The Bank of Punjab as its advertising
Punjab (BOP) agency. The scope of work entails content development, designing, printing
and dissemination of material related to Banks Corporate and promotional
campaigns.

PIA Premier Although working with PIA since 2013 till now, MCOM was recently
Launch responsible for the creative conceptualization and development for the
rebranding and launch campaign for PIA Premier – flights to London. This
campaign included development of TVC and electronic media dissemination
nationwide.

PM Kissan Federal government announced Kissan Relief package that included loans,
Package electricity and diesel at a very low cost and many other incentives for farmers.
MCOM had an honour of conceptualizing executing and releasing Print and
electronic media campaign.

PM Skills Aimed at training unemployed youth of Pakistan for acquiring productive skills
Development for getting employed, MCOM team had the honour to conceptualize the print

MCOM Proposal: Communication Firm I Nutrition International

 and electronic media campaigns of this PM’s initiative and the execution was
also under MCOM’s responsibilities.

PM Education Electronic and Print media dissemination nationwide. PM’s initiative to reform
Reforms Federal Schools and the introduce Montessori classes was aimed at giving good
education to the people who cannot afford going to private schools,
conceptualizing and executing the print and electronic media campaigns was
under MCOM’s responsibilities.

PM Youth MCOM had the privilege to work as a media partner for the Government of
Program Pakistan, in its launch of The Prime Minister Youth Program. The program has a
broad canvas of schemes enabling youth from diverse demographic segments
of the population to get good opportunities of employment, economic
empowerment, acquiring skills needed for gainful employment, spreading use
of computers and imparting on-the-job training for young graduates to
improve the probability of getting a productive job.

PM Laptop Aimed at spreading the use of computers amongst the college/university level
Scheme students, PM laptop scheme is one of the six schemes to promote higher
education and employment in Pakistan. MCOM team had the honour of
conceptualizing the communication for all 6 schemes under the umbrella of
PM Youth Program, with execution on electronic as well as print media to
reach a diverse audience and disseminate information about the Schemes.

PM Health Card Under the vision of the Prime Minister to see a healthy Pakistan where the
identified under-privileged citizens across the country get access to their
entitled medical health care in a swift and dignified manner without any
financial obligations. MCOM launched the creative communication for the PM
Health Card. From conceptualization to development of all media products;
print ads, radio spots and TVC, MCOM successfully also executed the campaign
nationwide.

Ministry of CPEC is one the most prestigious and economically powerful project in the
Planning, south Asia. MCOM has been the lead communication partner on the
Development & developments and achievements under CPEC forte. We have developed
Reforms campaigns targeting different areas of CPEC project that includes electricity,
economy, infrastructure through Electronic and print media.

Ministry of MCOM recently launched Worker Welfare Fund campaign with reference to
Labour and the Labour Day. The client for the first time was engaged in an electronic
Manpower campaign. The results and feedback from the currently on-aired campaign are
overwhelming. It was an educational campaign to generate call for action so
that the target audience gets registered with the EOBI, to avail basic facilities
like Financial Aid, Medical Coverage, free Education for children and many
more.

Workers Labours awareness campaign– This documentary was created for awareness of
Welfare Fund- labours facilities that are registered to Employees old-age Benefit Institute and
Ministry of Workers Welfare Fund. According to this documentary the Labours are eligible

MCOM Proposal: Communication Firm I Nutrition International

 Labour and for following facilities:
Man Power 1) Homes in Labour colony
2) Free education till SSC.
3) Higher education scholar ships for all over Pakistan
4) Pension & Death Grant
4) Medical

Ministry of Radio spots on Honour Killing and the promotion of Human Rights Helpline
Human Rights
KPK Education Informative messages on Girl education and school enrolment
Ministry
NHI Radio campaign on the precautions to be taken for prevention of Malaria

TB Control Airing of Radio Spots and PSAs for awareness generation about TB, diagnosis,
Program prevention and cure

Environmental TVC for Self-Monitoring Analysis Reporting Tool – the purpose of this video was
Protection to act as a raining tool for EPA’s all departments to provide an insight of an
Agency effective analysis and monitoring system
Pakistan
SNGPL Public awareness campaign on energy conservation; nationwide campaign

Ministry of MCOM has had the honour to be the strategic communication partner for
Human Rights Ministry of Human Rights over the years. Working on various communication
campaigns ranging from image building corporate to public service, gives
MCOM the required experience in both print and audio visual productions.
MCOM is currently working with the Human Rights Commission of Pakistan on
various social issues advocating for human rights, children rights, women rights
etc. Campaigns have been executed on the topics of sanctity of life, rights of
neighbours, domestic violence and honour killing.

ERRA Public service messages in Punjabi, Urdu, Gojri, Hindko and Pashto language

MCOM Proposal: Communication Firm I Nutrition International

SUCCESS STORIES

Name of the project Digi Skills Program

Location province/country Pakistan
Client Ignite National Technology Fund
Cost of the project Approx. Rs.80 Million
Name and address of the client TF Complex, Islamabad
If case of association of service N/A
providers, the names and
address of all the partners
Start and completion date June 2018 to August 2020
Number of staff months 24
Brief description of the services Nationwide launch and outreach of DigiSkills.pk to attain 1
rendered million trainings in future of work. Target over achieved by
150%.

Brand Development Services

Batch wise creative and marketing communication strategy
development based on real time AI/data analytics along with
complete project management. FGDs for research, logo, brand
identity and slogan development along with branding guidelines.
Curation of key messages for design and development of
communication material (posters, banners, brochures, letters,
press kits, brand material, posts, ads, scripts etc.)

PR Services
Content development, press release dissemination, letter to
editors, interview placements, newspaper/magazine/online
articles, TV tickers, radio programs, TV programs, media briefing
sessions, media management, media monitoring & reporting.
Lobbying and networking with educational institutions and other
stakeholders. Digital PR services included blogs, blogger
engagement sessions, influencer endorsement and placements,
crises management etc.

Event Management Services

Collaborating with various universities, training institutions,
development sector etc. to conduct sessions, event branding,
curation including designing the event program and layout,
conducting motivational session and technical signup work
session, thematic venue branding, logistical arrangement,
videography & Photography arrangement, social media and
mainstream media coverage & management. Large scale launch
event, provincial launches and over 100 roadshows and
information sessions conducted across Pakistan.

Digital & Social Media Services

Complete management of digital presence and all social media

MCOM Proposal: Communication Firm I Nutrition International

 accounts including content development. Creation of
motivational & viral videos, testimonial videos along with
activation activities for events i.e. FB Live, Live Tweets,
Promotions etc. Advertising services included development and
placement of web banners, mobile ads, digital advertising (GDN,
Facebook, Instagram, Direct Publications) along with SEO and
SMS.

Electronic & Print Media Services

Media planning and dissemination of print ads in national dailies
and magazines along with reporting. Production of Radio Spots
and Jingles along with media planning and dissemination on
national radio channels along with reporting.

Name of the project Punjab Tourism and Economic Growth

Location province/country Pakistan
Client World Bank
Cost of the project Approx. Rs. 80 Million
Name and address of the client Upper Mall Scheme, Lahore
If case of association of service N/A
providers, the names and
address of all the partners
Start and completion date November 2020 to January 2023
Number of staff months Ongoing
Brief description of the services Recently won the project for promotion of tourism in Punjab
rendered funded by World Bank. Scope of work include:
 Lead strategic communications through design,
development and production of content
 Upgrade design of PTEG website for a local and
international audience.
 Design communications material including Newsletter,
Brochure, Website and Social Media
 Develop and execute social media strategy to effectively
promote tourism
 Develop promotional material including Coffee Table
Book, Video Documentaries, Brochures, catalogues, Video
– logs (v-logs), Digital marketing and virtual tour solutions
for two museums (Lahore and Taxila) including Mobile
Apps and Augmented reality content related to Tourism.
 Produce high quality outreach and marketing material for
print, electronic, social media and information products
 Design, plan and manage tourism related events
 Develop strategy to encourage entrepreneurship and
private sector investment to support tourism in Punjab,
 Bridge information gaps at the service delivery level,
 Develop, plan and budget a series of high-profile
conferences and workshops
 Develop a Public Relations (PR) strategy to showcase
Punjab’s cultural, ecological and heritage tourism assets

MCOM Proposal: Communication Firm I Nutrition International

 through travel blogs, in-flight travel magazines, digital
means and engagement of travel journalists’ community.

Name of the project Ravi Riverfront City

Location province/country Pakistan
Client Ravi Urban Development Authority
Cost of the project Retainer
Name and address of the client Gulberg II, Lahore
If case of association of service N/A
providers, the names and
address of all the partners
Start and completion date April 2021 to March 2022
Number of staff months Ongoing
Brief description of the services Creative and media agency for all components of this mega
rendered project for image building, investment and outreach
communication. Services to be provided include:

Graphic Design Services

Any and all marketing needs including but not limited to
designing of Print Ads, Newsletter, Greeting Cards, Research
Study, Flyers, Social Media Artworks, Event Branding Items,
Infographics, Print Ads, Website Content, IEC material, Calendar,
Diaries and all other marketing collateral

Complete Production Services including Development (Concept

& Scripting, Storyboarding, Talent Acquisition, Recce, Shooting,
Animation, Editing, Music Composition, photography etc.)

PR Services
Content development, press release dissemination, letter to
editors, interview placements, newspaper/magazine/online
articles, TV tickers, radio programs, TV programs, media briefing
sessions, media management etc.

Digital PR services
Blogs, blogger engagement sessions, influencer endorsement
and placements, crises management, twitter trending etc.

Electronic & Print Media Services

Media planning and dissemination of print ads in national dailies
and magazines along with reporting. Production of audio visual
material with media planning and dissemination on radio and TV
channels along with reporting.

Name of the project Bright Star Movement

Location province/country Pakistan
Client John Hopkins Global – Center for Communications Program
Cost of the project Approx. Rs. 22 Million
Name and address of the client

MCOM Proposal: Communication Firm I Nutrition International

 If case of association of service N/A
providers, the names and
address of all the partners
Start and completion date March 2016 to September 2016
Number of staff months 7
Brief description of the services Funded by USAID, a project under the health component
rendered especially for family planning and health of mother and child.

Brand Identity Development

Research based strategic analysis and proposal for brand
identity. Development of creative brief and conceptual
trajectory for the movement. Crafting of insight based big idea,
themes and creative solutions.

Complete Production Services

Development (Concept & Scripting, Storyboarding, Shooting,
Animation, Editing, music composition etc.) of Thematic TVC and
Radio Spot, which showcased the subtle messages of positive
deviances and educated about the health behaviours.

Launch Ceremony
Complete organization of the event. This included event
branding, thematic venue branding, logistical arrangement,
program theme design, celebrity management, videography &
photography arrangement, mainstream media coverage &
management.

Name of the project Clean Green Pakistan

Location province/country Pakistan
Client WaterAid Pakistan
Cost of the project Approx. Rs. 12 Million
Name and address of the client Blue Area, Islamabad
If case of association of service N/A
providers, the names and
address of all the partners
Start and completion date October 2019 to January 2020
Number of staff months 4
Brief description of the services Communication campaigns for the Clean Green Pakistan
rendered movement which envisions to motivate and increase
awareness and quality of WASH and environmental
services to provide a healthy environment necessary for
healthy living.

Launch of Clean Green School Program

Complete event management, thematic layout and design,
venue style and layout, ambiance branding, exhibition setup,
digital & PR services including press release dissemination (print
& digital), Twitter Trending, blogger engagement and influencer
endorsement, development of audio visual material for the

MCOM Proposal: Communication Firm I Nutrition International

 event, videography & photography, celebrity engagement, event
highlights & full video, event report etc.

Development of Communication Material for Clean Green

Punjab Campaign
Development of key messages and branding designs for
Inauguration of Clean Green Punjab along with execution.

Development of TVCs for Hygiene

Editing of TVCs and Song to develop various adaptations for
promotion of hand washing behaviour. Development of new
TVCs including concept and production for promotion of Clean
Drinking Water, Awareness of Rota Virus and Open Defecation.

Development of Communication Strategy for Anti Littering

Communication design strategy presentation including branding
designs for social media campaigns, DVC concepts, and
roadshow execution plan.

Celebration of Open Defecation Free District Muzaffargarh

Complete event management, thematic layout and design,
venue style and layout, ambiance branding, inauguration setup,
digital & PR services including press release dissemination (print
& digital), Twitter Trending, Blogger engagement and influencer
endorsement, development of audio visual material for the
event, videography & photography, MoC management, event
highlights & full video, event report etc.

Name of the project Scaling up PATS in Punjab & Child Marriage Prevention
Initiative
Location province/country Pakistan
Client Plan International Pakistan
Cost of the project Approx. Rs. 3 Million
Name and address of the client Blue Area, Islamabad
If case of association of service N/A
providers, the names and
address of all the partners
Start and completion date October 2015 to March 2016
Number of staff months 6
Brief description of the services Behavior Change Communication Campaign for WASH Project in
rendered the Punjab Region.

Creative Development
Big idea development for the overarching campaign, along with
concepts. Copy writing/Script writing/Storyboarding/Artwork
Designing etc. for IEC material, community kits & school kits.
Campaign also included electronic media products e.g. Song,
PSM, Radio, Poem and other material such as theatre, outdoor

MCOM Proposal: Communication Firm I Nutrition International

 awareness activation material.

Documentary production on Girls Right to Education was

developed to primarily increase awareness about the
importance of girl’s education and the prevailing conditions in
the country. Statistical data along with expert interviews were
included to create a compelling case.

Complete Production Services including Development (Concept

& Scripting, Storyboarding, Talent Acquisition, Recce, Shooting,
Animation, Editing, Music Composition, photography etc.)

Name of the project FFC Image Building

Location province/country Pakistan
Client Fauji Fertilizer Company Limited
Cost of the project Approx. Rs. 87 Million
Name and address of the client Sona Tower, Rawalpindi
If case of association of service N/A
providers, the names and
address of all the partners
Start and completion date August 2014 to November 2014
Number of staff months 4
Brief description of the services Revamping brand image of FFC as a leading corporate entity in
rendered Pakistan driven by technological advancement, while
maintaining its image of patriotism and nationalism. Outcome
FFC brand recognition increased amongst all stakeholders as an
idea business model (FFC Media Sources)

Brand Development
Research based strategic analysis and proposal for brand
revamping strategy. Development of creative brief and
conceptual trajectory for the company. Crafting of insight based
big idea and creative marketing solutions.

Complete Production Services

Development (Concept & Scripting, Storyboarding, Shooting,
Animation, Editing, music composition etc.) of Docu-Film,
National Song, Thematic TVC and Radio Spots, which showcased
the achievements of FFC in regard to, sophisticated processes,
technological advancement, diverse product portfolio and
extensive community service endeavours. Music composition,
singing and video appearance was done by Shafqat Amanat Ali,
whereas Saqib Malik was engaged for the direction.

Electronic & Print Media Services

Media planning and dissemination of print ads in national dailies
and magazines along with reporting. Media planning and
dissemination of Radio Spots/Adapts/TVCs/Song/Documentary
along with media planning and dissemination on national TV/

MCOM Proposal: Communication Firm I Nutrition International

 radio channels along with reporting. Frequent airing and shorter
adaptations ensured that the message gained popularity and
remain engaging at the same time.

PR Services
Development and nationwide dissemination of Press Release &
Photo Release. Arrangement of corporate movie screening
activities. Videography & Photography services as and when
required. Media advisory on industry scenario.

Name of the project Outreach & Corporate Communication

Location province/country Pakistan
Client Karandaaz Pakistan
Cost of the project
Name and address of the client Nazimuddin Road, Islamabad
If case of association of service N/A
providers, the names and
address of all the partners
Start and completion date November 2017 to July 2018/ September 2020 to December
2020
Number of staff months 12
Brief description of the services Outreach and corporate communication design collaboration for
rendered various projects, included but not limited to FinTech Disrupt
Challenge, Innovation Challenge, P2G Payment, E-Commerce
2.0, DFS Women Empowerment, BlockChain, Infographics etc.

Graphic Design Services

Designing of Newsletter, Greeting Cards, Research Study, Flyers,
Social Media Artworks, Event Branding Items, Infographics, Print
Ads, Website Content, IEC material, Calendar, Diaries and all
other marketing collateral.

PR Services
Providing services from daily media monitoring, PR strategy,
media coverage and placement, content development, blogging,
crises management, article and interview placement etc.

Digital Media
Digital media buying services for Women Ventures campaign,
which included web banner and ad placement.

Production Services
Development (Shooting, Animation, Editing, music composition
etc.)

Name of the project Shahtaj Rebranding

Location province/country Pakistan
Client AW Group
Cost of the project Approx. Rs.43 Million

MCOM Proposal: Communication Firm I Nutrition International

 Name and address of the client Sector I/10, Islamabad
If case of association of service N/A
providers, the names and
address of all the partners
Start and completion date June 2016 to March 2017
Number of staff months 10
Brief description of the services Re-launch and repositioning of Shahtaj Cooking Oil to increase
rendered confidence of supply chain stakeholders e.g. distributor,
wholesaler and shopkeeper. Campaign resulted in increased
demand generation for product and decreased distribution
margins from supply chain leading to higher profits.

Brand Repositioning
Research based revamping of brand identity to design and
develop new brand logo, slogan, packaging, guidelines and
outlook.

Creative Development
Based on the renewed image and brand positioning
development of thematic launch campaign which included
conceptualization, scripting and storyboarding for thematic TVC,
Radio Spot and Print Ads.

Complete Production Services

Development of director’s board, location recce, acquisition of
talent, music composition, shooting, animation, editing etc.
Execution of the TVC film was done under renowned director
Amir Malik.

Electronic & Print Media Services

Media planning and dissemination of print ads in national dailies
and magazines along with reporting. Media planning and
dissemination of Radio Spots/Adapts/TVCs along with media
planning and dissemination on national TV/ radio channels along
with reporting. Frequent airing and shorter adaptations ensured
that the message gained popularity and remain engaging at the
same time.

Name of the project Yaum-e-Shuhada

Location province/country Pakistan
Client ISPR
Cost of the project Approx. Rs. 110 Million
Name and address of the client GHQ, Rawalpindi
If case of association of service N/A
providers, the names and
address of all the partners
Start and completion date 2011,2012,2013
Number of staff months 12
Brief description of the services To pay homage to the sacrifices rendered by its Shuhada,

MCOM Proposal: Communication Firm I Nutrition International

 rendered Pakistan Army observes Yaum-e-Shuhada Pakistan. MCOM has
been earning the honour of arranging The Yaum-e-Shuhada
ceremony for three consecutive years. The event is attended by
Chief of Army Staff, Parliamentarians, other top military officials,
foreign diplomats and the families of Shuhada. The event
generally is attended by 10,000 plus attendees.

Event Management Services

Complete organization of the events. This included event
branding, thematic venue branding, logistical arrangement,
program theme design, celebrity management, videography &
photography arrangement, mainstream media coverage &
management.

Electronic Media Services

Airing of entire program on TV channels. Media planning, buying
and management including re runs, adapts for frequent airing.

Complete Production Services

Development of re-enactments, songs, documentaries, short
films, interviews, animations, etc. (Concept & Scripting,
Storyboarding, Shooting, Animation, Editing, music composition
etc.)

Name of the project PM Youth Program

Location province/country Pakistan
Client Ministry of IPC, Government of Pakistan
Cost of the project Approx. Rs. 70 Million
Name and address of the client Constitution Avenue, Islamabad
If case of association of service N/A
providers, the names and
address of all the partners
Start and completion date August 2016 to January 2017
Number of staff months 6
Brief description of the services Nationwide launch and media campaign for PM Youth Program
rendered including National Internship Program, Scholarship Program,
Skills Development Program, Laptop Scheme etc. Campaign
resulted in receiving applications over and above capacity in
record time.

Creative Development
Big idea development for the overarching campaign, along with
concepts for each component of the program. Copy
writing/Script writing/Storyboarding/Artwork Designing etc. for
TVC, Print Ads, Magazine Ads, Branding, Merchandize etc.

Complete Production Services

Development of TVC, Radio Spots, Infomercials, Promos,
Testimonials, Interviews, Docu-films etc.

MCOM Proposal: Communication Firm I Nutrition International

 Electronic & Print Media Services
Media planning and dissemination of print ads in national dailies
and magazines along with reporting. Media planning and
dissemination of Radio Spots/Adapts/TVCs along with media
planning and dissemination on national TV/ radio channels along
with reporting. Frequent airing and shorter adaptations ensured
that the message gained popularity and remain engaging at the
same time.

OOH Media Services

Media planning and dissemination of billboards and posters
across Pakistan.

Event Management Services

Complete organization of Launch events at the PM House. This
included event branding, thematic venue branding, logistical
arrangement, videography & Photography arrangement, social
media and mainstream media coverage & management.

Name of the project Product & Corporate Communication

Location province/country Pakistan
Client Pakistan Telecommunication Company Limited (PTCL)
Cost of the project Rate Card
Name and address of the client Sector G-8/4, Islamabad
If case of association of service N/A
providers, the names and
address of all the partners
Start and completion date April 2015 to April 2017
Number of staff months 24
Brief description of the services Collaborating on various 360-degree marketing communication
rendered campaigns with PTCL, conceptualizing and developing creative
material for Wireline & Wireless products as well as corporate
brand communication.

Creative Development
Research, insight cracking, big idea development, concept
writing, scripting, storyboarding, graphic designing for
communication products e.g. print ads, social media ads, TVC,
radio spot, newsletter, greeting cards, IEC material, posters etc.

Complete Production Services including Development (Concept

& Scripting, Storyboarding, Talent Acquisition, Recce, Shooting,
Animation, Editing, Music Composition, photography etc.)

Name of the project Lubricant Communication

Location province/country Pakistan
Client Pakistan State Oil (PSO)
Cost of the project Rate Card

MCOM Proposal: Communication Firm I Nutrition International

 Name and address of the client PSO Tower, Karachi
If case of association of service N/A
providers, the names and
address of all the partners
Start and completion date April 2018 to Ongoing
Number of staff months 38
Brief description of the services Appointed as advertising agency for the Lubricant range;
rendered products include Blaze 4T, DEO and Carient.

Creative Development
Research, insight cracking, big idea development, concept
writing, scripting, storyboarding, graphic designing for
communication products e.g. print ads, social media ads, TVC,
radio spot, IEC material, posters etc.

Electronic & Print Media Services

Media planning and dissemination of print ads in national dailies
along with reporting. Media planning and dissemination of Radio
Spots/Adapts/TVCs along with media planning and
dissemination on national TV/ radio channels along with
reporting. Frequent airing and shorter adaptations ensured that
the message gained popularity and remain engaging at the same
time.

MCOM Proposal: Communication Firm I Nutrition International

EVENTS EXECUTED

Our single most important directive is to reach beyond. It's a refreshingly straight-forward
approach, yet we apply it to each new brief. And that has been our distinctive edge when it
comes to arranging spectacular events that leave their own mark. Our services include Event
Strategy & Design, Event Production & Management and Promotional Marketing.

Government Dignitaries & Public Sector Events

1 Investment Dinner
2 Punjab Tourism & Economic Growth Project
3 H Hotel, Dubai
4 MCOM & LM JV has organized the Investment Conference in Dubai for the oversees
business community to showcase the work done under the tourism sector in
Punjab. Investment opportunities and feasibility studies were presented to the
audience.

Description of Actual Services Provided by your Staff within the Assignment:

 Complete conceptualization & execution of the event
 Designing and placement of venue branding material including backdrop,
standees, media enclosure etc.
 Camera shoot
 Conceptualization, shooting and production of Docu-film, promo
 Complete event management
 Digital media management
 PR services
1 Investment Dinner
2 Ravi Urban Development Authority
3 PAD, Dubai
4 MCOM & LM JV has organized the Investment Conference in Dubai for the oversees
business community to showcase Investment opportunities in the new smart city of
Pakistan; Ravi Riverfront City. Social media influencer James Trevor was also part of
the evening.

Description of Actual Services Provided by your Staff within the Assignment:

 Complete conceptualization & execution of the event
 Designing and placement of venue branding material including backdrop,
standees, media enclosure etc.
 Camera shoot
 Conceptualization, shooting and production of Docu-film, promo
 Complete event management
 Digital media management
 PR services
1 Ground-breaking Ceremony of Road Rehabilitation
2 Punjab Tourism & Economic Growth Project

MCOM Proposal: Communication Firm I Nutrition International

 3 Lahore
4 MCOM conducted the combined Ground Breaking ceremony with Chief Minister Punjab
inaugurating rehabilitation of 6 Roads. These roads lead to sites including Buddhist Sites,
Sikh Gurdwaras, a Christian Church and a Sufi Shrine. Event was attended by both private
and public sector tourism-related stakeholders.

Description of Actual Services Provided by your Staff within the Assignment:

 Complete conceptualization & execution of the event
 Designing and placement of venue branding material including backdrop, standees,
media enclosure etc.
 Camera shoot
 Conceptualization, shooting and production of Docu-film, promo, song etc.
 Media management
 Digital media trending
 PR
 Complete event management
1 Chief of Air Staff Karakoram International & Alpine Ski Cup
2 Pakistan Airforce
3 PAF HQ, Islamabad
4 MCOM has the honour to organize the Chief of Air Staff Karakoram International & Alpine
Ski Cup 2019 at Naltar Valley, Gilgit. International and national level athletes took part in
the 3-day event. This was concluded by an award ceremony hosted by the honourable
Chief of Air Staff at Serena Hotel in Islamabad.

Description of Actual Services Provided by your Staff within the Assignment:

 Complete conceptualization & execution of the event
 Designing and placement of venue branding material including backdrop, standees,
media enclosure etc.
 Camera shoot
 Conceptualization, shooting and production of Docu-film, promo, song etc.
 Complete event management
1 First Batch Induction of DigiSkills.pk
2 Ignite – National Technology Fund
3 6th Floor, HBL Tower Jinnah Avenue, Blue Area, Islamabad, Pakistan
4 DigiSkills is a flagship program by Ministry of Information Technology and Telecom. The
First Batch Induction Ceremony organized for the program was hosted by Ignite. The
occasion was graced by Federal Minister for Information Technology and Telecom, Mr.
Yusuf Shaikh and Secretary, Information Technology and Telecom.

The Purpose of the event was to celebrate the overwhelming response received from
people across the country regardless of their social or financial position, which highlights
the inclusive nature of the program. The targets set-up for sign-ups and courses enrolment
was easily surpassed.

DigiSkills is Pakistan’s largest online, free training program, which aims to equip a million
people across the country with digital skills to help prepare them for the future of work.
The courses are designed by local industry leaders and experts in collaboration with online
learning veterans at Virtual University, while other execution partners include MCOM and
Semiotics.

MCOM Proposal: Communication Firm I Nutrition International

 Description of Actual Services Provided by your Staff within the Assignment:
 Conceptualization, Designing & Execution of all branding material
 Video & Photography Coverage of the event
 Media coverage (Print, Electronic, Digital)
 Event Logistics – arrangements
 Ushers

Roadshows were also undertaken during this campaign

 Malakand, Swat
 Superior University, Lahore
 Engro foundation, Tharparkar
 Code Girls, Karachi
 University of Sindh, Jamshoro
1 Inauguration of Overlaying & Modernization of M2
2 National Highway & Motorway Police
3 Central Police Office, Plot No. 29 & 48, Mauve Area, Sector G-11/1, Islamabad
4 Inauguration ceremony for the relaying and renovation of the Lahore to Islamabad
motorway project. MCOM organized the entire event at Balkasar, which was attended by
the esteem Prime Minister, government officials and army personnel.
Description of Actual Services Provided by your Staff within the Assignment:
 Conceptualization, Designing & Execution of all branding material
 Dissemination of print media
 Documentary production
1 National Consultation Conference - Vision 2025
2 Ministry of Planning, Development & Reform
3 "P" block Pakistan Secretariat, Islamabad
4 MCOM had the honor of managing the branding and event for the Planning Commission,
Government of Pakistan for from 22nd to 23rd November 2013. The event 1000+ National
Consultation Conference on Pakistan Vision 2025 & 11th Five Year Plan 2013-18, brought
together more that 1000 decision makers and policy experts.

Description of Actual Services Provided by your Staff within the Assignment:

 Complete conceptualization & execution of the event
 Designing and placement of venue branding material including backdrop, standees
etc.
 Designing of working papers
 Execution of city branding
1 World Environment Day
2 Ministry of Environment
3 LG&RD Complex, G-5/2, Islamabad
4 World Environment Day is an annual event that is aimed at being the biggest and most
widely celebrated global day for positive environmental action. MCOM managed the
program with utmost care from start till the end, executing management of logistics; stage
performances etc. 1000 plus people enjoyed the festivities.
Description of Actual Services Provided by your Staff within the Assignment:
 Execution of logistics, stage performances etc.
 Designing and placement of branding material

MCOM Proposal: Communication Firm I Nutrition International

  Responsible for complete promotion of the event, including city branding,
media coverage etc.
1 Women in Business Summit (WIBSUM)
2 Women Chamber of Commerce, KP
3 Peshawar
4 A 2day conference bringing together all stakeholders working for the economic
empowerment of women; international and national renowned speakers and panellists
such as Nadia Hussain, Momina Duraid, Rezani Aziz, Shamim Akhtar etc. took part; followed
by a musical night by Aerib Azhar.
Description of Actual Services Provided by your Staff within the Assignment:
 Conceptualization, Designing & Execution of all branding material
 Video Coverage of the event
 Media coverage
1 Yaum-e-Shuhada 2013,2012,2011
2 ISPR
3 GHQ, Rawalpindi
4 To pay homage to the sacrifices rendered by its Shuhada, Pakistan Army observes Yaum-e-
Shuhada Pakistan by the end of April every year. MCOM has been earning the honor of
arranging The Yaum-e-Shuhada ceremony for the last three consecutive years. Arranged by
Pakistan Army, the event is attended by Chief of Army Staff, Parliamentarians, other top
military officials, foreign diplomats and the families of Shuhada. The event generally is
attended by 5000 plus attendees.
Description of Actual Services Provided by your Staff within the Assignment:
 Complete management of the whole event
 Conceptualization & designing of branding material
 Development of Songs, Reenactments, Documentaries
 Technical Services
Conferences & Seminars
1 Conference on Networking of Ombudsman in OIC Member States
2 Federal Tax Ombudsman
3 5-A, Constitution Avenue Islamabad
4 MCOM solely organized the Conference on Networking for Ombudsman in OIC Member
States (2014) for the esteemed client. This was a 2-day conference, which was attended by
the esteemed delegates from 32 OIC member states and the head of states.
Description of Actual Services Provided by your Staff within the Assignment:
 Conceptualization, Designing & Execution of all branding material including logo,
banner, backdrop, streamers, giveaways etc.
 Print media, which included ads and supplement were also designed and
developed.
 MCOM took care of boarding, lodging and complete execution of the event.
1 South Asian Labour Conference
2 Labor & Human Resource Department, Government of Punjab
3 Old P&D Building, 2-Bank Road, Civil Secretariat, Lahore.
4 MCOM had the honor of organizing the South Asia Labor Conference, hosted by the Labor
& Human Resource Department, Government of Punjab. A three-day event, it brought
together delegates from the South Asian countries to shares best practices on promoting
decent work across the region.
Description of Actual Services Provided by your Staff within the Assignment:
 Conceptualization, Designing & Execution of all branding material including logo,

MCOM Proposal: Communication Firm I Nutrition International

 banner, backdrop, streamers, giveaways etc.
 MCOM was also responsible for all the media campaign during the event,
which included electronic, print, outdoor and public relations
1 2nd SACOSAN Conference
2 Ministry of Climate Change (Environment)
3 LG&RD Complex, G-5/2, Islamabad
4 MCOM organized SACOSAN Conference, which included national and international
participants, dubbing it as a high profile event. Well-reputed speakers from across the
globe were among the attendees.
Description of Actual Services Provided by your Staff within the Assignment:
 Conceptualization of the conference theme and workshop sessions.
 MCOM took care of boarding, lodging and complete execution of the event.
 Branding and promotion elements included city branding, venue branding,
TVC and print adverts

INGO/NGO Development Sector Events

1 Launch of Clean Green Schools Program

2 WaterAid & Ministry of Climate Change
3 Islamabad
4 MCOM had the honour to recently organize the launch event for Clean Green School
Programme as part of Clean Green Pakistan Movement (CGPM) with an aim to focus on
action-based learning at schools on climate literacy and environmental education in creative
and meaningful ways. Services rendered include:
1) Complete thematic branding of event
2) Complete management of logistics and venue
3) Décor with wall drop down banners, balloon arches etc.
4) Exhibition wall setup
5) Inauguration with balloon release
6) Audio visual products – promo, song, background animation
7) Photography & videography of the event
8) Digital PR including number one trend on twitter
9) Traditional media coverage and management
10) Arrangement of music industry and social media celebrity
1 Bright Star Movement Launch
2 Johns Hopkins Centre for Communications Programme
3 Razia Sharif Plaza, Blue Area, Islamabad
4 Based on the venue, MCOM designed the event layout. Roundtable setup was organized
along with lounge setting at the front. Whereas, the backside of the hall was designated to
the partners of the program where they setup their respective stalls. The theme of the event
was “Bright Stars” and the color combination chosen was blue & white, reflecting the brand
identity of JHG. The entrance lobby was decorated with hanging stars and spotlights to
create a corporate look & feel. Flower arrangement was also done for the entrance and the
hall.

Team MCOM designed and developed all event branding collateral which includes the
Animated Backdrop, Side Wings, Standees, Comment Wall, Welcome Board, Banner for

MCOM Proposal: Communication Firm I Nutrition International

 Walk and the Cutouts of the Bright Star Logo. Arrangements were made for the SMD
installation, Live Performance, Sound & Lighting, Videography & Photography and Food.
Furthermore, a media corner was setup for the invited media representatives.

A brief promo film was made to introduce the concept of “Bright Stars Working Together for
a Brighter Future” along with an animated film to unveil the Bright Star Logo. MCOM in-
house production team produced both the films. Moreover, ushers were also arranged to
ensure hospitality service to the guests.
1 National Launch Ceremony of IPV
2 UNICEF
3 Diplomatic Enclave, Islamabad
4 Over 100 participants including government officials and parliamentarians attended the
ceremony. The Minister of National Health Services was the chief guest. At the end of the
event Ceremonial administration of IPV to a child was observed.
Description of Actual Services Provided by your Staff within the Assignment:
 Conceptualization, Designing & Execution of all branding material
 Video Coverage of the event
 Documentary Production
 Media coverage
1 Global Hand Washing Day 2015
2 Plan International Pakistan
3 Sector F-8, Islamabad
4 Celebration of the global hand-washing day and launch for the WASH campaign. Multiple
donor agencies as well as representatives attended the event from the health ministries.
Description of Actual Services Provided by your Staff within the Assignment:
 Conceptualization, Designing & Execution of all branding material
 Arrangement of poster competition, on spot paintings, theatre act and
performance by Bakhshi Brothers.
1 Women Agents Of Change
2 British High Commission
3 Diplomatic Enclave, Islamabad
4 British High Commission held an event to recognize the unsung hero’s of the Pakistani
society. MCOM managed the Women Agents of Change event, which was attended by a
large number of women (300+) from every field.
Description of Actual Services Provided by your Staff within the Assignment:
 Complete venue branding including backdrop, standees etc.
 Arrangement of entertainment performances
 Production of thematic documentary and other material to be displayed at the
event
 Overall supervision to ensure contingency action in crises situation
1 Job Seminar
2 USAID
3 Islamabad
4 MCOM joined hands with USAID in arranging a seminar about jobs and employment in 2010.
Meeting the requirements and descriptions of its client, MCOM successfully managed to
arrange the Seminar by meeting all needs in time and perfectly. The seminar recorded the
presence of about more than 300 people including USAID officials and employees.
Description of Actual Services Provided by your Staff within the Assignment:
 Complete conceptualization and designing of the event, including venue

MCOM Proposal: Communication Firm I Nutrition International

 arrangement and inside branding
 Development of IEC material, backdrop, standees
1 Seminar on World Aids Day
2 Ministry of Health
3 Regulations & Coordination LG&RD Complex, G/5-2, Islamabad
4 World AIDS Day is held on 1st December every year. It is a day to unite in the fight against
HIV, show support for people living with HIV and to commemorate people who have died.
The goal is to increase awareness about how it is to live with HIV and thereby end stigma
and discrimination. On the demand of UNAID, this day was organized by MCOM in 2011, in
Islamabad. The event was a successful one and had more than 1000 people present there.
Description of Actual Services Provided by your Staff within the Assignment:
 Development of complete venue branding material
 Dissemination of outdoor branding
 Complete organization of seminar progress

Multinational Level Events

1 Zong 5G Launch
2 Zong
3 Zong HQ, Islamabad
4 MCOM organized the launch of 5G for Zong, where the 5G services were the 5G service was
also tested. The event was attended by Mr. Shoaib Ahmed Siddiqui, Secretary Information
Technology and Telecommunication division on behalf of Dr. Khalid Maqbool Siddiqui,
Federal Minister for Information Technology and Telecommunication, Maj. Gen. (Retd.) Amir
Azeem Bajwa, Chairman, Pakistan Telecommunications Authority and Dr. Wang Zhihua,
Economic & Commercial Counsellor, Chinese Embassy, along with dignitaries from various
government entities, telecom industry and the corporate sector.
Description of Actual Services Provided by your Staff within the Assignment:
 Full organization and execution of the event
 Media management & media coverage in digital, print and electronic
 Ambiance arrangement
 5G Demo testing arrangement
 Videography & Photography
 Social Media clips
1 Zong 10 Year Celebration
2 Zong
3 Marriott Hotel, Islamabad
4 MCOM had the honour to organize the 10-year celebration week for Zong. During this week
various activities were conducted, some at Zong HQ and some in the field. The week was
concluded with a anniversary event, where senior management along with dignitaries from
various government entities, telecom industry and the corporate sector took part.
Description of Actual Services Provided by your Staff within the Assignment:
 Full organization and execution of the event
 Media management & media coverage in digital, print and electronic
 Ambiance arrangement
 Videography & Photography
 Social Media clips
1 ICC Champions Trophy

MCOM Proposal: Communication Firm I Nutrition International

 2 ICC
3 Gaddafi Stadium, 54000, Ferozepur Road, Lahore
4 MCOM competed in a number of national and international advertising agencies and won
the honor of being the sole official advertising agency and organizer of ICC Champions
Trophy 2008. Attended by 250 people.
Description of Actual Services Provided by your Staff within the Assignment:
 Full organization and execution of the event, involving conceptualization of the
theme of the event and components of the event including entertainment
 Arrangement of Musical performances, mime show and light show
 Complete venue branding including venue decor, backdrop, standees etc.
 Promotion through print ads, TVC and radio promos
1 Launch Canyon Views Housing Project
2 EMAAR
3 Islamabad
4 MCOM launched EMAAR in Pakistan with large-scale event, which was attended by various
high profile corporate entities.
Description of Actual Services Provided by your Staff within the Assignment:
 Showcase of corporate video especially for the event
 Complete venue arrangement at the site, including inside branding
 Execution of city branding
 Red carpet ambiance including dinner arrangements
 Conceptual designing of invitation cards, brochures
1 UAE National Day
2 UAE Embassy
3 Diplomatic Enclave, Islamabad
4 UAE National Day celebrations were beautifully organized by MCOM. The culture and
heritage of UAE were reflected throughout the event. Various stalls and performances were
set up for the entertainment of the esteemed guests including Head of State.
Description of Actual Services Provided by your Staff within the Assignment:
 Full organization and execution of the event, involving conceptualization of the
theme of all components of the event including entertainment
 Complete venue branding including backdrop, standees etc.
 Arrangement of stalls for various brand promotions
 Arrangement of entertainment performances
 Overall supervision to ensure contingency action in crises situation
1 Chinese New Year Celebrations
2 CGGC
3 AJK
4 Chinese New Year Celebrations Event was organized by MCOM in close coordination with
CGGC. Senior management of the company including all staff and employees attended the
event. Various entertainment performances were also organized.
Description of Actual Services Provided by your Staff within the Assignment:
 Complete execution of the event including venue arrangement and branding
 Coordination and technical services
 Media coverage
 Video recording of the complete event
1 Team Building Seminar GlaxoSmithKline
2 GlaxoSmithKline GSK
3 PC, Bhurban

MCOM Proposal: Communication Firm I Nutrition International

 4 MCOM collaborated with the world’s 4th largest pharmaceutical company, GlaxoSmithKline
(GSK), to conduct Team Building Seminar for their employees. The 3-day event was held at
PC Bhurban, where MCOM managed and executed all activities and logistics planning.
Approximately 200 people covering the employees and higher officials of the company
attended it.
Description of Actual Services Provided by your Staff within the Assignment:
 Arrangement and organization of all activities scheduled for the event
 Arrangement of travel, boarding and lodging of all participants
 Complete venue branding including backdrop, standees etc.
 Overall supervision to ensure contingency action in crises situation
1 One Constitution Avenue
2 Grand Hyatt
3 One Constitution, Constitution Avenue
4 World famous luxury hotel chain, Grand Hyatt, with presence across all major cities, was
launched at One Constitution Avenue in Islamabad in 2012. MCOM had the honor to arrange
the launch event. Abdul Hafeez and Abdul Majeed, the CEO and the chairperson of the
Bismillah Group hosted the ceremony. MCOM managed all activities related to the event.
Description of Actual Services Provided by your Staff within the Assignment:
 Full organization and execution of the event, involving conceptualization of the
theme of all components of the event including entertainment
 Complete venue branding including venue decor, backdrop, standees etc.
 Promotion through print ads and close coordination to ensure maximum
media coverage
1 Dell Expo
2 DELL
3 Karachi
4 Dell Inc. is a multinational computer technology company with distribution networks
worldwide. MCOM collaborated with Dell Pakistan to launch the Dell Expo. The event
showcased Dell products to the audience and guests. TV celebrities were among the invitees
who helped in promoting the products.
Description of Actual Services Provided by your Staff within the Assignment:
 Full organization and execution of the event,
 Complete venue branding including backdrop, standees etc.
 Arrangement of stalls for brand promotion
 Overall supervision to ensure contingency action in crises situation
 MCOM ensured extensive media coverage of the event

PR WORK EXPERIENCE

ZONG 4G

MCOM Proposal: Communication Firm I Nutrition International

An integrated communication agency, MCOM beats experienced and big names in the PR world, to
attain the most challenging telecommunications account; CMPAK Zong 4G. Having retained this
client for over a year now, MCOM has successfully elevated Zong’s brand image as the best 4G
service provider in Pakistan. Utilizing strong media muscles, with great emphasis on digital media;
MCOM has managed to penetrate leading blogs and newspapers gain visibility for Zong. Despite
shrinking advertising budgets of corporate entities and the financial crunch faced by the media,
MCOM prudently positioned Zong as a market leader in technology innovation through strategic
placements. This is proven by industry indicators of share of voice and ad equivalent value, where
Zong is far superior than its competitors. Tactics used include Blogs, Press Release, Photo Release,
Interview Placement, Sound Bites, Articles, Media Monitoring, Media Coverage, Media Analysis,
Twitter Trending, Media Meet ups, Blogger Meetups, Letter to Editors, Crises Management etc.

MCOM Proposal: Communication Firm I Nutrition International

WATER AID – CLEAN GREEN PROGRAM
Digital and print PR campaign for the Clean Green School Program and the Declaration of
Muzaffargarh as the first ODF free District in Pakistan. This included content development, graphic
designing, audio visual production, event management, press release dissemination, media
coverage, media management, media monitoring, twitter trending, blogger engagement, influencer
endorsement, etc. We engaged Instagram Blogger to be present at venues and disseminate live
content on their account and within their community. Beside this, Blogger from all major cities were
involved to trend given hashtag on their tweeter account. Purpose was to make it top trend on
Twitter for maximum houses. The Activity involved 25 Instagram bloggers on ground and 40 plus
blogger to support in Twitter trending and make it most popular trend in Pakistan

MCOM Proposal: Communication Firm I Nutrition International

DIGISKILLS.PK

MCOM Proposal: Communication Firm I Nutrition International

Complete PR solution, responsible of brand building in the media. Platforms utilized include digital,
newspaper, magazine, radio and TV alongside influencer endorsements. Tactics utilized: Press
Release, Photo Release, Interview Placements, Radio Programs, TV Programs, Tickers, Media
Workshops, Bloggers Meetups, Articles, Op-eds, Letter to Editors, Blogs, Influencer Endorsements,
Networking, Sound Bites, VNRs, Events, Press Kit and content development, media coverage, crises
management, image building and strategic PR planning etc. Media monitoring played a key role to
gauge peoples sentiments and alter strategies as required. As a result, the enrolment targets were
superseded while remaining under budget. Not only this, the brand itself is recognizable and
established across the country. This is evident by the fact that enrolments end up being closed way
before course initiation; and target have been overachieved by almost 150%.

Enrolments

250,000
200,000
150,000
100,000
50,000
0
Batch 1 Batch 2 Batch 3 Batch 4 Batch 5 Batch 6 Batch 7

Target Achieved

IGNITE
Press engagement through events, press release development, media
meet ups, TV programs, interviews, radio programs, tickers etc.

FAUJI FERTILIZER COMPANY LIMITED

Media monitoring and media coverage for CSR campaigns and events;
including PR dissemination and development

SHIFA INTERNATIONAL
Editorial engagement to ensure that health care services provided by the
institution are propagated alongside the general health saving habits. Content
development was key to this initiative.

UNIDO
A communication outreach strategy alongside PR strategic approach for the R3E
program. This included event coverage, PR & Photo placement and monitoring,
and design work.

OGDCL
Media monitoring and media coverage for CSR campaigns and events; including PR
dissemination and development

KARANDAAZ PAKISTAN

MCOM Proposal: Communication Firm I Nutrition International

Complete PR management, media monitoring, content development.

CRISES HANDLING EXAMPLES

1. Successfully run Tweeter Trending campaign against Mobilink Jazz 5G Video Call testing event to
project Zong 4G supremacy.
2. Engage digital Media team to promptly response to customers queries during PTA banned on 5G
advertisement by Zong 4G. Utilized Media muscles to successfully placed Zong 4G clarification in
leading Print and Digital Publication.
3. Techjuice Blog Placed story on Freelancer growth trend in Pakistan. Pakistan ranked fourth in the
world for increase growth in earning through freelancing. In their article they have not
mentioned the Name of Digiskills.pk (Our Client) as contributor towards this trend. We influence
Tech juice to amend their story by including Digiskills.pk name as a leading contributor towards
this growth. Usually, Tech juice has very strict policy of not amending their stories. Beside this,
we immediately issued PR to get credit of increase freelancing trend in Pakistan with maximum
appearance in leading top Blogs of Pakistan.
4. We successfully removed negative stories from various blogs regarding Zong 4G packages and
stop the spread of such negative campaigns on social media.
5. We have carried out FFC PR campaign after Govt moved summary to remove GIDC to cut down
cost of Rs.400 per Urea bag. The General Perception was that this step will immediately bring
down Urea Bag price to Rs.1600 from Rs. 2000. Industry wants to convey this message to the
audience and Govt that this step will destabilize the pricing mechanism among producers.
Because GIDC rates vary from producer to producer based on the plant aging. Those producers
who have new plants have lesser GIDC impose whereas old plant levied with Rs.400 GIDC.
Agency successfully placed Articles, LTE and Press conference to educate Media, Farmers and
Government Concern Ministries about this reality. This way Manufacturers were not demonized
for not passing on full benefit to farmers.

MCOM Proposal: Communication Firm I Nutrition International

 FIRM CAPABILITIES
Over the years MCOM has become a hallmark of excellence in Advanced Multimedia
Production Technology; Creative Communications and Community/Social Development;
Brand Promotion and Corporate Image-building, Communication Research, Marketing and
Advertising; Media Buying; Social and Behavior Change Communication and
Social/Community Mobilization, etc. MCOM has carved its own niche, especially, amongst
competing Media Agencies for its quality A/V Recording and Production; Brand
Development and promotional campaigns; strategic-photography; social development and
public health and public issues campaign conceptualization, design, planning, rollout &
printing; and, above all, Crisis and Event Management.

Professional Accreditations Accredited with All Pakistan Newspaper Society (APNS),

Accredited with Pakistan Broadcasting Association (PBA), Accredited with Pakistan
Advertising Association (PAA), Accredited with Press Information Department, Government
of Pakistan, Corporate Member of Asian Federation of Advertising Associations (AAFA).

Dedicated Team We work as an extension of your team and believe in maintaining exclusive
teams for our clients fully dedicated to serve their needs. Throughout our creative agency,
you’ll find passionate, skillful and experienced designers, creators and strategists that
are motivated by your success. We dream big, going above and beyond expectations to
deliver new and exciting branding, design, digital, social media, marketing and advertising
results through our famously friendly and collaborative, team-based approach.

Mobility & Willingness to Accept Assignment at Short Notice: 24/7 Availability Moreover,
we always maintain strong contingency plans as backup options so as to cater to any
unforeseen event. At MCOM our top priority is satisfaction of our esteemed client. We
believe in adhering to strict deadlines and meeting timelines. The multi-layered structure of
our organization helps us ensure that there are no gaps. Projects are prioritized and work on
each deliverable escalated, according to real time scenarios to ensure responsiveness.
Serving a diverse set of clientele gives us the advantage to cope with multiple challenging
deadlines simultaneously. In the event of a project’s need, our team of experts has executed
client requirements on weekends.

Performance Monitoring Mechanisms We are a team of dedicated and committed

professionals who work round the clock including weekends to ensure that our clients’
needs are met effectively. We work in close coordination with each other and timely
support of all sorts is provided when needed. Our teams-based working models ensure that
we are able to deliver, by undertaking multiple projects at one point in time. Strong follow-
ups and constant communication create a system, which ensures smooth delivery of work,
no matter whenever the execution of work is. All our planning and execution processes are
monitored according to standard operating procedures that have been benchmarked
against best practices of world-renowned organizations.

MCOM specializes in impact evaluation as much as it does in communication project

management and execution. Our team is expert in executing campaigns with utmost care

MCOM Proposal: Communication Firm I Nutrition International

and precision, hence we involve the best of mechanics, methodologies and sources to do
campaign impact evaluation. MCOM deploys a mix of various qualitative and quantitative
methodologies for implementation of strict monitoring and evaluation criteria for
communication campaigns. On the basis of size, scope and requirement of the project, we
employ the most suitable techniques. The findings serve as basis for future project cycles.
Over years MCOM has developed and evolved its tools focusing our Client’s diversified
needs and their overwhelming desire to acquire or stay at the leadership position. What
makes our tools different and better from our competition is that these have strong local
market insights/context. We approach our Client’s business issues, opportunities and
aspirations on a very practical level.

Our elaborate Creative Work Planning tools force us to match the brand promise and the
consumer truth relevant to specific situations. We are great advocates of pre-testing – even
at the conceptual stage. Afterwards, regular elaborate evaluations both internal and third
party are done to measure the scores of every piece of communication. Our team of
specialists ensures that each communication campaign developed is fully integrated and
aligned with the objectives and needs of the client. We understand that the marketing
communication is a strong liaison between the company and the customers; therefore, we
take utmost care to ensure best possible results.

Multilingual Expertise We have proven expertise, and experience, in handling work

involving multiple languages. We cover English, Persian, Urdu and all the regional languages
of Pakistan, including Pashto, Sindhi, Punjabi, Balochi, Siraiki, Brahvi, Potohari, Hindko and
Balti. Our talented team also has experience in international languages including French,
Italian, Spanish, German and Arabic. While handling production projects in multi-language
versions, we ensure the quality of deliverables, taking care of each and every aspect such as
accent, pronunciation, clarity of the message, perfectly written copy and the culture of the
targeted audience.

Client Project Language of Communication

Material
IHN Malaria Awareness Urdu, Pashto, Balochi
IRC TEACH Program Urdu, Balochi
JHG Bright Star Movement Launch Urdu, Sindhi
CCPP Radio Spots LHW & Family Planning Urdu, Sindhi
Mercy Corps Maternity & Child Health Urdu, Balochi, English
UNDP Voters Education Punjabi, Sindhi, Urdu, English
USAID Jobs Project Punjabi, Sindhi, Pashto, Urdu, English
UNICEF Meena Books Urdu, Sindhi
EDACE Insaaf Mera Haq (Right Awareness) Urdu, Punjabi, Sindhi, English

CREATIVE & DESIGN

We go above and beyond what regular advertising agencies do. MCOM is a highly creative,
full-service ad agency that understands people on a whole new level. We work across all
mediums and channels to deliver creative that brings you closer than ever to your customer.

MCOM Proposal: Communication Firm I Nutrition International

State of the art design studio, creative writers, script writers and language experts to convert
brand and campaign ideas and functional requirements onto an exquisite canvas. Designing
and execution of both external and internal communication for clients; including corporate
branding, corporate identity and corporate literature development. State of the art design
studio, creative writers, script writers and language experts to convert brand and campaign
ideas and functional requirements into print ads. Designing and execution of both external
and internal communication for clients, including, corporate branding, corporate identity,
corporate literature development and corporate social responsibility.

INSIGHTS & STRATEGY

We work to understand how your customers or prospects think and what they do. Then we
interpret their actions to help you anticipate how, when and where you can best connect
with them. Our single point of focus is helping you to enhance your brand equity and drive
sales growth, so you can get even more from your marketing spend.

MEDIA BUYING, PLANNING & MANAGEMENT

Our extensive media reach means that you always have the right digital or offline presence
to target your ideal audience with the most relevant message. Our above-the-line gurus,
digital masters and experiential experts are ready to plan your communication strategy,
craft your message and execute the smartest choice of media for your brand. To us, it’s not
about buying media anymore. It’s about reaching audiences. 100% reach. 0% waste. We
develop media strategies and campaign design for each brand’s, each client’s unique
requirements and resources. Effective media buying and lowest negotiated rates in print and
electronic media/volume-based discounts, best possible media placements/position,
spots/ad placements in print and electronic media, cost effective and target-based media
planning

Media Buying
Media Planning
Media Strategy
Integrated Media
In house Media Monitoring
Premium Partnership Negotiations
Programmatic Buying

Based on market conditions and clients goals we determine how to purchase the most
efficient media buy for our clients. Our agency’s media buyers use a combination of buying
tactics that include upfront, scatter, and remnant. After constructing and negotiating our
client’s media plan, MCOM diligently measures and optimizes, using performance data to
quantify current media effectiveness and provide straightforward insight into how our
clients can significantly improve their campaign effectiveness. We specialize in market
analysis, media analysis, media planning & buying, event & promotion tracking.

Research: At MCOM, our research department is fully equipped with audience

measurement, monitoring and tracking, reporting and consultancy services.

MCOM Proposal: Communication Firm I Nutrition International

Strategy: Our resourceful strategy department understands the current trends in the media
industry. Thus, devises the most cost-effective strategies for our clients
Buying: Our buying department offers the most competitive media rates in the Pakistani
market.
Planning: Our planning department is quick, efficient and reliable in every way to provide
real time planning in this fast industry

 Complete evaluation of
media recommendations,
opportunities and cost-
effective deals.
 Media scheduling every
week of the year.
 Optimal buying execution
and rates delivery.
 Bulk Discounts Offered
 Customized media reports
and analysis

MEDIA MONITORING SYSTEM

We
have
the
state-
of-
the-
art

MCOM Proposal: Communication Firm I Nutrition International

Media Monitoring System that enables us to record and real-time monitor 9 Channels 24/7.
We can retain data of 9 Channels up to 2 Months, which enables us to monitor current
affairs and media campaigns activity of clients. It also enables us to provide copies of media
content to our clients that are released on different TV Channels. State of the art equipment
is installed and used for this Media Monitoring System.

PUBLIC RELATIONS
In PR, one style does not fit all. Identifying the right key messages, media vehicles and tools
with the wisdom of when and how to pull the right strings are the essentials of proper PR
planning and execution, which is our specialty.

Content Development
Crisis Communication
Editing, Media Monitoring & Translations
Perception Management
Capacity Building
Corporate Social Responsibility

Our extensive media reach means that you always have the right digital or offline presence
to target your ideal audience with the most relevant message. Our above-the-line gurus,
digital masters and experiential experts are ready to plan your communication strategy,
craft your message and execute the smartest choice of media for your brand. To us, it’s not
about buying media anymore. Strong, supportive and well-connected management to
protect, promote and steer growth for the clients through development & publication of
press releases, news Items, articles, interviews, features, reviews, supplements and
editorials as well as lobby for clients in media, public, government and corporate circles

MCOM facilitates its client with timely media dissemination within tight deadlines. Our
client leverage on our strong media relations enjoying negotiated rates, best possible media
placement and coverage. We have strong links in both the Pakistani Media as well as the
International Media.
 Al-Nisr Publications, UAE
 Daily China, China

MCOM Proposal: Communication Firm I Nutrition International

DIGITAL MEDIA
Keep in touch. Three simple words that are far easier said than done. We know the
importance of staying connected and creating meaningful relationships with consumers. Not
only are we adept at establishing a social presence for brands, we know how to make
valuable impressions upon shrinking attention spans.

DIGITAL SERVICES

MCOM Proposal: Communication Firm I Nutrition International

• Communications, Strategy & Planning
• Digital Marketing
• Content Marketing and Development
• Social Promotion and Engagement
• Media relations, Public Relations & Digital PR
• Influencer Marketing
• E-Commerce, Web portals/Website & App Development
• Event Management and Activations
• Perception Management, Advocacy and
• Behaviour Change
• Video productions and animations
• Research, Monitoring and Analytics
• Digital Marketing
• Branding
• Media Buying
• Advertising - Concept, Content & Commerce
• Events
• Promotions
• Campaigns
• SEO & Conversion Rate Optimization
• Email & SMS Marketing
• B2B and B2C programming
• Content Marketing
• Research & Ideation
• Creation – Graphic, Video, Animated, Moving, & Static
• Performance tracking
• All social media platform page management
• Activism & Engagement
• Conversations
• Online Customer Services
• Monitoring, social listening,
• Trend watch and analytics

DIGITAL PUBLIC RELATIONS

• Brand Image, Perception & Reputation Management
• Thought Leadership Programme
• Influencer & Celebrity Endorsement
• Relationship Building & Industry Partnerships
• Media Management & Monitoring
• Coverage, Placements, Conversations, & Trending
• Press Kits
• Activations and Events

SOCIAL MARKETING
• Changing the Equation: Advocacy, Behaviour Change and Social Change
• Research, stakeholder & audience mapping, audit and analysis
MCOM Proposal: Communication Firm I Nutrition International
• CSR Reporting
• Human Stories
• Activism
• CSR initiatives
• Social movements
• Policy and Issue based Advocacy

COMMUNICATIONS, STRATEGIES & PLANNING

• Corporate Communications – External & Internal
• Crisis Communications
• Online Customer Services
• Marketing, Social, PR and Corporate Strategy
• 360 Degree Tactical Planning

EVENT MANAGEMENT
Our single most important directive is to reach beyond. It's a refreshingly straight-forward
approach, yet we apply it to each new brief. Services include Event Strategy & Design, Event
Production & Management and Promotional Marketing.

Destination and Venue Finding

Strategy and Concept Development
Event Production & Creatives
Event Planning, Programming, Scheduling
On-Site Event Management & Staffing
Communications & Marketing
Logistics and Operations
Audio Visual Production
Post Event Analysis

Award Railway
Ceremony Stations Public
Press Parks ,
Airports Motorways
Conference

Road shows/ Sport

City Floats Complexes,
Convocation
Branding

Media &
Exhibit Workshops Interactive
Illumination Education
Media
Institutes
Promotions

Trade Shows

Ambience
Festivals
Branding

MCOM Proposal: Communication

Conference Firm I Nutrition International
Seminars

Corporate Product
Events Launch
REPORT WRITING
Each and every project that we undertake, we complete it to the full extent. And that means
to evaluate, monitor and document the progress and results. Our special team of technical
writers under the research wing are well equipped to craft and develop reports of any sort
e.g review reports, progress reports, analytical reports, coverage reports, strategic
documents, etc.

We follow a simple 6 step process for these tasks:

1. Objective/goal of the report; so that we can customize and present the data that is
required
2. Material, method and data; we want to be able to explain in great detail about our
research techniques to ensure validity of data and easy interpretation
3. Results; focus on that we have achieved – plain simple truth!
4. Discussion & analyses; and this is where we try to dig out and find the reasons
behind the results achieved
5. Conclusion; a quick summary to save time and compile the core elements of the
report
6. References; always give credit to your sources

Water Aid ODF Declaration Media Coverage Report

Clean Green School Program Launch Media Coverage
R3E Strategic Visibility Communication Report
DigiSkills Outreach Communication Batch Wise Report
DigiSkills Brand Identity Focus Group Discussion Report
Johns Hopkins Bright Star Launch Program Report
Johns Hopkins SBCC Workshop Report
Bright Star TVC & Radio Concept Focus Group Discussion Report
Telecom Industry Daily Monitoring Report

AWARDS WON
APNS Award for the Most Creative Agency 2009-2010
Nominee PAS Award 2018 – Passion for Pakistan
Nominee PAS Award 2014 – Public Service, Government & CSR
Nominee PAS Award 2014 – Political Advertising
Appreciation Award for Communication Campaign by Emaar
Appreciation Award for Support by Metro Group of Companies
Nai Baat Excellence Award 2014
Best Coordination Award by Rawalpindi Islamabad Bureau’s Journal Association
Award on 20 years of The News
Award From Geo News
Award From Aag TV
Award Presented by The News on its First Issue
Award Presented by Cell Communicators

MCOM Proposal: Communication Firm I Nutrition International

 Star Public Relation Award
Appreciation Award for Support on 70 Years of Nawa-e-Waqt
Award Presented in Recognition for Support by The News
Award Presented on the 3rd Round Table Conference of Advertising in Pakistan

MCOM Proposal: Communication Firm I Nutrition International

 IN-HOUSE TECHNICAL CAPABILITY/EQUIPMENT FOR VIDEO
PRODUCTION
Quality production work specifically for development sector. Have knowledge and background of
graphics and visual content

IN HOUSE AUDIO VISUAL PRODUCTION SERVICES

We collaborate with our clients to make their vision a reality, and design the messages to
connect with the audience on a visceral level. Our specialised team of talented and
experienced technical professionals strive towards perfecting every aspect of the production
process to ensure that the product stands apart from the competition and is both
persuasive and entertaining for the consumer.

MCOM is an award winning film and video production company. We offer a full array of film
video production services including conceptualizing, scriptwriting, storyboarding, filming,
location recce, editing, music composition, BG Score, mixing, color correction, 3D motions
graphics and final delivery. Our goal is to develop the most innovative content using up to
date technology and creative skills. We have created dynamic projects from beginning to
the end from pre-production all the way through to the post till final cut. We have had the
privilege to work on video productions for some of the most admired national, international
and multinational brands, and our extensive experience allows us to give our clients the
freedom of unlimited creativity. Our audio/visual productions include the following:

Testimonials Corporate Videos PSA/PSM Narrative Films Music Videos

Radio Documentary
3D Animation TV Commercials Infomercials
Commercials Films

Short Films Jingles/ Songs

PRODUCTION SERVICES
 Full Service Production
A Full-Service Production Company focused on commercials, music videos,
documentaries, docu-films infomercials, PSAs, PSMs, testimonials, talk shows and new
media content. While producing our own original content, we also work with studios
and individual clients to create a wide variety of unique, ground-breaking projects.

MCOM Proposal: Communication Firm I Nutrition International

 Post Production & Mastering
We offer a full range of postproduction services, including color-coding, color grading,
composting and stabilization, editing, translation, subtitling and clean-up work. Our
mastering service covers final output to HDCAM, Blu-Ray, Digibeta, 35MM, RED, Alexa
and more.
 Visual Effects
Our talented teams of VFX artists have provided work for some of the top clients in the
industry. Services include 3D animation, rendering, match moving, particle & liquid
simulation, and digital matte creation.
 Motion Graphics
Our comprehensive graphic packaging includes commercials for various clients, songs &
jingles, music videos, documentaries and more.
 Lighting Luminaries
Our production studio comprises of state of the art lighting equipment for both indoor
and outdoor shoot.
 Music & Sound Design
MCOM provides full music scoring, composition, recording and sound design services by
our specialized composer utilizing our top of the line sound studio. Furthermore, our
professional voiceover artists are extremely versatile with a diverse experience.

TECHNICAL FACILITIES
At MCOM we are fully functional and equipped with all necessary equipment and
technology that enables us to do our job at the optimal levels. We have a mechanism of
keeping up with new working trends to ensure that our quality of work is not compromised
by any external factor. Not only this our regular inventory and maintenance check ensures
that all hardware and software are in best working condition.

Professional Video Camera

Epic-M Red Dragon 6K Resolution
Sony a7 III – 4K
Cannon 5D Mark IV
Black Magic URSA Mini 4K
Sony FS7 35
Cannon 5D Mark III
Sony AX1 4K
Panasonic GH5
Hero Black 5
DJI Osmo Handheld
Sony NEX FS 700R Super 35 Camcorder
Sony PMW EX3
Cannon 5D Mark III + Rig
Cannon 7D + Rig
Prime + Wide Angle + Zoom and Tele Lenses

MCOM Proposal: Communication Firm I Nutrition International

 Tripods + Chargers + Batteries + Accessories
Track + Jib + Crane
Editing Suites
Apple Mac Pro Systems up to 12 Cores
Xeon Server and Core i7 Machines
Matrox Axio LE & Black Magic – SD & HD Editing Suits
Special Video and Data Servers Machines
Apple 23” , 27” and 30” Cinema Displays Screens
Portable Editing Machines – Mac Books
Lights
Tungsten, Fluorescent, LED & HMI Lights
Kino Flo 4Bank 2 Light Kits
Fresnel Tungsten lights
Dedo Portable Lightening Kit
Yongnuo YN-900 LED Lights
Arri 650 Fresnel Tungsten Lights
Arri Studio Cool 2 & 4 Fluorescent Fixture
Arri Compact HMI Fresnel Light Kits
Audio
Microphones, Mixers & Recorders
Small and large Diaphragm Condenser Microphones
Shotgun, Lavalier and Handheld Microphones
Wireless Microphone Systems
Keyboards and Digital Mixers
Professional Headphones and Studio Monitors
Soundproof Audio Studio Facility
Professional Audio Field Kit + Portable Audio Recorder
Headphones and Professional Monitors
Studio
State of the Art Soundproof Studio Facility
Complete Chroma Facility
Gadgets
Redrock Micro Camera Rig
Motorized Slider with Wireless Controller
Standard, Wide Angle, Tele, Prime and Cinema Lenses Kit
Post-Production Facilities
Apple Mac Pro & I-Mac 4K Supported Machines
HP & Dell Workstations for Rendering
Matrox Mojito Editing Cards
Chroma Studio
Color Grading on DaVinici Resolve
Supporting Equipment

MCOM Proposal: Communication Firm I Nutrition International

 Printers Black and Color Laser Jet
Photocopiers and Scanners
Multimedia Projectors
Fiber Optic Cable TV & High Speed Internet Connection
Complete Media Monitoring Systems

IN HOUSE 3D ANIMATION SETUP

We have a complete 3D Animation setup in house in both our audio-visual studio and our
design studio. Our experts are trained to produce 3D animation, modelling and motion
graphic designing. Team has worked on 3D character animations, 3D modelling of products,
logos, objects, maps, etc. Brief profiles of our lead 3D specialists are as provided as below

3D Animation Setup
3D animation & rendering machines
Professional team of animators
Real time Chroma studio facility
Autodesk 3Ds Max
Autodesk Maya
Cinema 4D
Adobe After Effects

IN HOUSE DRONE CAMERA

Aerial Filming
DJI 1000 Spreading Wings Octocopter
DJI Inspire 2
DJI Inspire 1
DJI Phantom 4 Pro – 4K
DJI Phantom 4
DJI Phantom 3
DJI Mavic Pro
DJI 5D Zemuse Gimbal for 5D Mark II
DJI A2 Flight Control + IOSD Mark – II
Futaba 10 J 2.4 GHZ Controller
Futaba 14SG 2.4 GHZ Controller
DJI 2.4 GHZ Data Link Waypoints
DJI Light Bridge 2.4G Full HD Digital Video Downlink
HD LCD Monitor with Stand with Carbon Fiber Battery
XtraRC Charger 7Amp
Battery 6S 4500mah
DJI Backup Battery for LCD
DJI Phantom Vision+ with Complete Accessories
Cheerson CX-20 Auto-Pathfinder FPV RC Quadcopter

MCOM Proposal: Communication Firm I Nutrition International

MCOM Proposal: Communication Firm I Nutrition International
BUSINESS ADDERESS

HEAD OFFICE Islamabad Office: Kanwal Ashraf

Office Number 3-6, 2nd Floor, Sher Bahadur GM Strategy & Communications
Building, Block 6, Melody Market Civic M: 0300 5507020
Centre, Islamabad E: [email protected]
Phone: +92 51 2603328-29
Email: [email protected]

Lahore Office: Ihsan Aslam

22-G, Near Nursery Ground, General Manager
Gulberg II, Lahore M: 0321 5288077
Email: [email protected] E: [email protected]

Karachi Office: Farhan Siddiq

Suite # 04, Plot # 9-E, 7th Zam Zama Manager
Commercial Lane, Phase-V DHA M: 0321 2852171/0300 2293337
Email: [email protected] E: [email protected]

Peshawar Office: Zunair Khan Gandapur

Second Floor, Plot No.7, Qazi Tasneem Manager
Building, 29 the Mall M: 0333 9186190
Peshawar Cantt E: [email protected]
Email: [email protected]

MCOM Proposal: Communication Firm I Nutrition International

 DOCUMENTARY EVIDENCE

MCOM Proposal: Communication Firm I Nutrition International

MCOM Proposal: Communication Firm I Nutrition International
MCOM Proposal: Communication Firm I Nutrition International
MCOM Proposal: Communication Firm I Nutrition International
MCOM Proposal: Communication Firm I Nutrition International
MCOM Proposal: Communication Firm I Nutrition International
MCOM Proposal: Communication Firm I Nutrition International
MCOM Proposal: Communication Firm I Nutrition International
MCOM Proposal: Communication Firm I Nutrition International
MCOM Proposal: Communication Firm I Nutrition International
 FINANCIAL STRENGTH OF THE COMPANY
Required annual turnover and audited reports of last 03 years

Annual Turnover

Annual turnover of M Communications Private Limited in last three years

is almost 100% more than the Rs. 70 million mentioned in the TORs.

Turnover 2020 2021 2022

Breakup

Advertisement PKR 111,065,676 PKR PKR

159,168,068 192,995,405

Audit Reports Enclosed

Volume with Government Organizations / Private Sector / NGOs

Overall volume of business of M Communications Private Limited is

enormous with Government Organizations / Private Sector / NGOs.

MCOM Proposal: Communication Firm I Nutrition International