Web X-UT1-QB
Web X-UT1-QB
2. What are the top KPIs that help to determine the success of your
website?
- The Key Performance Indicators (KPIs) that determine the success of
a website depend on its purpose (e.g., e-commerce, informational, or
service-based). Below are some of the most important KPIs:
- Website Traffic Metrics: This includes
➔Total Visitors & Unique Visitors – Number of people visiting
your site.
➔Traffic Sources – Where visitors come from (organic search,
paid ads, social media, direct, referral).
➔Bounce Rate – Percentage of visitors leaving after viewing only
one page (lower is better).
➔Session Duration & Pages per Session – Measures user
engagement and time spent on your site.
- Conversion Metrics: This includes:
➔Conversion Rate – Percentage of visitors completing a desired action
(purchase, sign-up, download).
➔Cart Abandonment Rate (E-commerce) – Percentage of users adding
items to the cart but not completing the purchase.
➔Lead Generation Metrics – Number of form submissions, newsletter
sign-ups, or downloads.
- SEO Performance Metrics:
➔Organic Traffic – Visitors from search engines like Google.
➔Keyword Rankings – How well your site ranks for important
keywords.
➔Click-Through Rate (CTR) – Percentage of people clicking on your
site from search results.
- User Experience (UX) Metrics:
➔Page Load Speed – Faster sites improve user experience and reduce
bounce rates.
➔Mobile Responsiveness – Percentage of users accessing from mobile
devices and how well the site adapts.
➔Error & Broken Links – Issues affecting navigation and usability.
- Customer Engagement & Retention:
➔Return Visitor Rate – Percentage of users coming back to your site.
➔Social Media Engagement – Shares, likes, and comments driving
traffic.
➔Customer Reviews & Ratings – User feedback on products or
services.
- For E-commerce:
➔Revenue per Visitor (RPV) – Average revenue generated per website
visitor.
➔Customer Lifetime Value (CLV) – Predicted revenue from a single
customer over time.
➔Return on Investment (ROI) – Profitability of marketing campaigns.
- Website Security & Performance:
➔Downtime – Time the website is unavailable (should be minimal).
➔Security Issues – Hacking attempts, malware alerts, and SSL
certificate status.
14. Explain AngularJS $http service in detail with its get() and post() methods.
- $http is an AngularJS service used to make HTTP requests (AJAX calls)
to fetch or send data to a server.
- It returns a promise, which handles the asynchronous request.
- Supports GET, POST, PUT, DELETE, etc. for RESTful API communication.
- It uses various methods such as $http.get() , $http.post() methods
- $http.get() Method: Used to retrieve data from a server. The syntax for
$http.get() method
-Example:
- $http.post(): Used to send data to a server. The syntax for the same is:
- Example:
15. Explain Web Analytics and steps involved in Web Analytics Process
- Web Analytics is the process of collecting, analyzing, and reporting website
data to optimize performance, improve user experience, and achieve
business goals.
- The steps in the Web Analytics Process are
➔D – Data Collection: Collects raw data using tracking tools like Google
Analytics, Adobe Analytics, etc. Example: Page views, bounce rate, session
duration.
➔A – Analysis: Converts raw data into meaningful insights. Identifies user
behavior patterns, traffic sources, and conversion rates.
➔T – Tracking & Testing: Implements A/B Testing and heatmaps to optimize
user experience. Compares different webpage designs or call-to-action
buttons.
➔A – Action & Optimization: Uses insights to improve website content, SEO,
marketing strategies, and user experience. Example: Enhancing site speed or
improving CTA buttons for better conversions.
Example:
- The Semantic Web Stack, also known as the Semantic Web Layer Cake, is a
layered architecture proposed by Tim Berners-Lee.
- It defines technologies that help the web understand, interpret, and process
data intelligently by adding meaning to information.
➔U - URI & Unicode: Uniform Resource Identifier (URI) provides unique
addresses for web resources. Unicode ensures text is represented
consistently across different platforms.
➔R - RDF (Resource Description Framework): A data model for representing
structured information using triples (Subject-Predicate-Object).
➔O - Ontology (OWL - Web Ontology Language): Defines relationships
between data for reasoning and logical inferences. Helps machines
understand concepts like categories, properties, and rules.
➔L - Logic & Rules (RIF, SWRL): Enables automated reasoning by applying
logical rules to data. Example: If a person is a student, they get a discount.
➔ L - Linked Data (SPARQL): SPARQL (Query Language) retrieves data
from RDF databases. Helps in interconnecting datasets across different
domains.
➔E - Encryption & Trust (Digital Signatures, Blockchain): Ensures data
security and authenticity with cryptographic methods.Prevents data
manipulation and fake information.
➔D - Data Representation (XML, JSON-LD, Microdata): Formats like XML,
JSON-LD, and Microdata help structure data for web processing.
2. Two-Way Data Binding: Keeps the model and view in sync. Changes
in one automatically update the other.When the user types in the input,
the paragraph updates automatically.
Example:
As the user types in the input field, the text is dynamically updated in the <p> tag.
Here, the value of “message” is displayed inside <p> tag when defined in the
AngularJS controller
IV. Ng-init: It defines variables and initializes them within the
scope of an element
Example:
26. What are anonymous functions and arrow functions? Provide their syntax
in TypeScript.
- In TypeScript, both anonymous functions and arrow functions are used for
defining functions without explicitly naming them.
1. Anonymous functions: An anonymous function is a function without a
name, typically assigned to a variable or used as an argument to
another function.
Syntax: